Sales Effectiveness Manager Resume Sample

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Berniece Ledner
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Work Experience


Sales Effectiveness Manager
03/2016 - PRESENT
Houston, TX
  • : Sales Force Effectiveness : Support increased sales performance of the direct sales team by creating and reinforcing operating mechanisms to improve performance visibility, providing sales tools and optimizing resource allocation & territory coverage
  • Analytical and synthetic capacity
  • With great presentation skills in public
  • Accustomed to working with delivery dates and meeting objectives
  • Eager to learn and grow professionally
  • Expert level in Excel and CRM and BI tools
  • Location Madrid, with availability to travel occasionally
Aortic Sales Effectiveness Manager
02/2010 - 12/2015
Chicago, IL
  • Performs on-sight training, coaching, skill development, and direction
  • Manage strategic service plans to facilitate results ensuring compliance with the organization’s policies and government regulations
  • Plan, organize and track activities required to support and improve key areas of sales effectiveness, including sales performance management, compensation design, and sales skills
  • Coordinate, and deploy all sales training programs/certifications, ensuring all team members are highly competent and confident in PSAV’s sales methodologies and sales cycle, as appropriate for each sales division
  • Manage the implementation and continued education of PSAV’s value proposition, including the development and training of key differentiators for each level in the organization
  • Work with sales leadership to align and support the Sales Management Process, including the ongoing measurement of sales activity leveraging sales KPIs and other data points
  • Prepare documents, diagrams, and other artifacts to ensure thorough execution and effective communication
  • Lead integration of campaign management to drive efficiency and increase customer satisfaction. This requires understanding of internal and external partner requirements and Symetra’s regulatory environment
  • Work in conjunction with Therapy Sales training to implement and manage Endo/CVG Selling
Sales Effectiveness Senior Manager
04/2006 - 12/2009
Philadelphia, PA
  • Leverage best practices (from the field) Podcasts, Competitive briefs
  • Develop Sales effectiveness tools and implement in areas of need. (i.e. -Tier 1 accounts – how to etc
  • Implementation of Competitive Assault programs
  • Create and Deliver Advanced Sales Training – 1X per qtr
  • Springboard and Certification
  • Implement Weekly Field Training Calls new hires for first 6 months
  • Provide field assistance to maximize selling skills for reps - Field Ride Along as needed
  • Content curation of our customer database to enable highly targeted, efficient commercial activities
  • Creation of reports and dashboards to allow visibility into the effectiveness of sales and marketing programs for front lines sales reps, as well as managers and company leaders

Education


Johnson & Wales University
2001 - 2006
Bachelor's Degree in Business

Professional Skills


  • Strong project management skills capable of managing multiple projects
  • Excellent Excel modeling skills are essential
  • Strong skills with Microsoft excel and power point
  • Excellent oral, written and presentation skills required
  • Experience effectively building and delivering training programs for a sales team
  • Create and deliver courses to educate sales team on basic and advance selling skills such as prospecting, discovery, storytelling, social and negotiations
  • Collaborates with Selling Skills/Education on addressing competency/behavior gaps identified through analytics, surveys, etc

How to write Sales Effectiveness Manager Resume

Sales Effectiveness Manager role is responsible for selling, presentation, software, modeling, training, collaboration, excel, research, retail, finance.
To write great resume for sales effectiveness manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Sales Effectiveness Manager Resume

The section contact information is important in your sales effectiveness manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Sales Effectiveness Manager Resume

The section work experience is an essential part of your sales effectiveness manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sales effectiveness manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sales effectiveness manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Sales Effectiveness Manager resume experience can include:

  • Proactive problem-solving skills and successful track record of planning and execution
  • Have creative problem solving skills, work under pressure and meet deadlines
  • Responsible for building a pipeline to ensure that the Sales Effectiveness for Hire project is self-funding
  • Planning/analysis or equivalent analytics, sales operations or business planning experience required
  • Demonstrates thought leadership by coaching and advising VP, SVP and other company executives
  • Retail Banking Contact Center and/or Retail Banking experience

Education on a Sales Effectiveness Manager Resume

Make sure to make education a priority on your sales effectiveness manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sales effectiveness manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Sales Effectiveness Manager Resume

When listing skills on your sales effectiveness manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical sales effectiveness manager skills:

  • Experience planning/analysis or equivalent Sales Operations or Business Planning experience required
  • Demonstrated experience in all areas related to Sales Force support: CRM, Incentive Schemes, Sales Force Activity, Objective Setting, Territory Alignment
  • Demonstrated experience in working in multinational companies and cross-functional environments
  • Supports the Vice President, Sales Effectiveness in executing strategic plan for Sales Effectiveness
  • Experience in Sales, Marketing, Sales Operations, or other related Commercial function experience required
  • Effectively communicate sense of direction, setting expectations of performance and results

List of Typical Experience For a Sales Effectiveness Manager Resume

1

Experience For Aortic Sales Effectiveness Manager Resume

  • Demonstrated project management ability and excellent time management and prioritization skills
  • Effective presentation and communication skills with industry professionals, scientists, peers, and senior management
  • Works under the direction of the Director Sales Effectiveness to demonstrate the company mission, value, and vision through day to day job productivity
  • Exceptional written and verbal communication and executive presentation skills
  • Works under the direction of the Manager Sales Effectiveness to demonstrate the company mission, value, and vision through day to day job productivity
  • Partner with Sales Leadership, Sales Operations, and Information Technology to define and deliver effective sales training on internal enablement systems
  • Build/maintain strong relationships with peers, including sales leadership
  • Establishes operating mechanisms which ensure consistent alignment and drive results in an effective and efficient manor
  • Experience in running multi-variate regression models
2

Experience For Sales Effectiveness Contracting Manager Resume

  • Implement and develop go to market strategies for Sales Effectiveness and analytic initiatives related to performance measurement
  • Implement and develop go to market strategies for sales effectiveness and analytic initiatives
  • Provide exceptional service as a point of contact for individuals external to the Sales Effectiveness team
  • Roll out, promoting and delivering respective product across European estate
  • Train sales team on best use of marketing and sales collateral in their selling activities
  • Assist with onboarding sales training and activities
  • Develop Sales facing reporting on performance metrics and product adoption
  • Manage the process for operationalizing manually created reports by partnering with Sales Enablement leadership
  • Assist sales team in engaging executives and securing executive sponsorship to conduct discovery in the client’s organization
3

Experience For Sales Effectiveness Senior Manager Resume

  • Work with sales and marketing to simplify, streamline, eliminate and/or automate manual or inefficient processes
  • Develop new processes, as needed, to allow for new sales and marketing activities
  • Knowledge of sales & marketing systems, tools and techniques
  • Familiarity with sales automation, CRM and marketing enablement solutions (i.e. Salesforce.com, Marketo) helpful not required
  • Acts as a critical business partner to Sales Leadership, providing key insights and recommendations which are turned into action
4

Experience For Sales & Effectiveness Manager Resume

  • Examines and analyzes reporting from across regions to analyze trends and identify potential improvements, best practices, and unseen opportunities / risks
  • Manage the sales manager training program
  • Gather feedback from sales team on a regular basis to constantly improve sales training programs
  • Participate in establishing PMP metrics
  • Operationalize performance drivers through recommendation and working with Sales leadership
  • Partner with sales leadership on determining key performance measures
  • Evaluate and make recommendations on resource allocation and deployment across all Sales channels (sizing, structure
5

Experience For Sales & Marketing Effectiveness Manager Resume

  • Develop executive reporting and presentations
  • Coordinate with Finance on strategy and tracking of revenue
  • Leads strategy and leadership teams in developing key and or difficult acquisitions/growth transactions and strategies
  • Provides business rational and risk assessment for making company investments in their area of focus
  • Creates a performance driven culture that ensures the company has the best strategic planning team in the industry
  • Actively participate in the update, planning, and creation of Sales Messages
  • Conceptualize and author sales materials and targeted programs that are aligned with learning outcomes based on business need
  • Perform analysis to identify opportunities for improvement or answer key questions as they arise
  • Ongoing support of key commercial activities including: rep training programs, oversight of territory coverage; sales commission programs; sales forecasting, and program initiatives
6

Experience For Sales Effectiveness & Marketing Channels Manager Resume

  • Working in relevant commercial job functions. g. sales, business, marketing operations, strategic planning, management consulting
  • A track record of leading challenging analytic and problem-solving projects to drive measurable business value
  • Willingness to develop creative solutions to overcome challenges
  • Understanding the composition of hotel’s profitability and using this to evaluate business from local & global accounts and groups to provide input to future recommendation, rate setting and (re-) organization
  • Understanding the dynamic of the respective local market and the demand generators, and recommending appropriate actions in relation to the hotel’s pricing and market mix strategy
7

Experience For Campaign & Sales Effectiveness Manager Resume

  • Responsibility for certain sales projects as designated by Director Sales Effectiveness Europe
  • Collaborate with the Sales Effectiveness Global Office, JDA Sales, Product Marketing and Alliances Leadership, assist in developing and facilitating effective sales programs within dedicated regions to increase pipeline and sales bookings while reducing the cost of sales
  • Build and maintain effective reports and dashboards through a CRM platform (i.e. Salesforce) to further enable the sales team and their leadership
  • Identify, document and roll-out system usability enhancements to improve sales effectiveness
  • Collaborate with Sales Effectiveness Global Office and JDA Sales to successfully drive assigned region adoption of tools, methodologies and technologies
  • Defines, develops, and executes strategies which directly lead to improvements in Sales Effectiveness and overall support of revenue and profitability objectives
  • Drives key business insights through the design of dashboards to track sales force effectiveness, program efficacy, and ensure the adoption of sales automation tools
8

Experience For Sales Effectiveness Program Manager Resume

  • Demonstrates solid understanding of Financial principles and sales analytics
  • Translates sales results and key insights into solid recommendations based on benchmark data, experience, and/or other sound references
  • Collaborate with sales leadership and executive management to identify selling skills gaps in our sales organization
  • Works with a variety of data sources and analytical tools to provide accurate, timely, and effective outputs
  • Demonstrated ability to coach sales managers
  • Creates and runs assessment process to measure sales force capability
  • Identifies performance metrics to establish causality between sales activities and financial results
  • Implements continuous territory alignment process to allow analysis of SF resource allocation to maximize commercial ROI
9

Experience For Manager, RMS, Sales Effectiveness Resume

  • Implements market coverage model to maximize resources and commercial ROI
  • Conducts analytics related to critical business topics, identifies the most relevant output, and turns that into a clear, concise story for Sales Leadership
  • Liaises with other regional Commercial Excellence(SFE) teams, sharing best practices, representing and advocating for region in context of overall company strategies
  • Lead and manage performance measurement and product penetration analysis on behalf of Sales
  • Determine the behaviors and activities that drive results and the best means to visualize and report on performance metrics
  • Manage the process to track and adjust performance metrics as they change for each Sales role
  • Lead Divisional analysis on performance measurement
  • Manage and track product penetration & performance trends for Sales
10

Experience For Sales Effectiveness & Development Manager Resume

  • Review and analyze performance metrics and the impacts on all parts of the business
  • Manage large data sets and analyze data and metrics to identify trends and make recommendations to identify performance measures
  • Understand key performance measure across Cox Automotive for other Sales teams
  • Draft and execute against project plans and timelines
  • Present key updates and findings to executive leadership
  • Partner with sales leadership on how to evolve opportunity, targets, compensation plans, segmentation, and product focuses

List of Typical Skills For a Sales Effectiveness Manager Resume

1

Skills For Aortic Sales Effectiveness Manager Resume

  • Ales experience and/or sales effectiveness experience, preferably with a successful track record of managing people and/or project teams
  • Training sales people on selling skills
  • Experience implementing distributor effectiveness programs
  • Effectively collaborate across the organization and ability to deploy capabilities to internal and external customers
  • Building and managing process and meeting routines to manage field ‘share of mind’ and govern/prioritize sales capacity
2

Skills For Sales Effectiveness Contracting Manager Resume

  • Experience that proves thorough understanding of the Key Sales Drivers in the Pharmaceutical Market
  • Process-oriented with strong organization and planning
  • Experience in market research, business analysis or marketing
  • Experience working directly with distribution and channel management teams, ideally across multiple countries and regions
  • Partners with Sales leaders to ensure a thorough understanding of their business, sales effectiveness and needs
  • Have experience using CRM tools and comfort with salesforce.com
  • MBA (desirable) with 4 to 7 years’ experience in FMCG / Service / Retail industry
  • Training sellers on Challenger and other selling methods such as Value Selling, Strategic Selling or SPIN Selling
  • Selling, negotiating, influencing, conflict resolution and handling objections
3

Skills For Sales Effectiveness Senior Manager Resume

  • Being the subject matter expert (SME) in executing and leading HERE’s Value Based Selling (VBS) methodology for the APAC region
  • Collecting, interpreting & communicating market, customer & competitive data
  • Conducting weekly & monthly meetings with relevant hotels and delivering and executing the project
  • Selling & marketing tools and techniques, financial analysis
  • Teaching adult learners in a corporate setting
  • Facilitating sales onboarding programs
  • Managing the project per hotel, from beginning to completion
  • Assisting in delivery of relevant sales projects
4

Skills For Sales & Effectiveness Manager Resume

  • Supports and facilitates key sales business processes, including the bid process and the strategic account planning process
  • Strategic, creative, ‘out-of-the box’ thinking
  • Coordination with those responsible for Brand Research, Incentive planning and commercial tools to optimize commercial operations
  • Knowledge of the overall HMO/wholesalers/Institutional processes for buying products
  • Capability to interpret the requirements coming from Internal and External Customers1700170713W
  • Seed and crop protection products, competitive product/service offerings; regional Ag markets; value chain and production practices
  • Build/maintain strong relationships with peers, customers, key industry/market influencers, DuPont Retailers, Pioneer agents and retailers, Dow Seeds retailers and independent dealers
  • Design, implement and measure the effectiveness of territorial sales structures according to the evolution of the business and the available resources
  • Draw up dashboards and business indicators to make decisions helping to implement company's strategy
5

Skills For Sales & Marketing Effectiveness Manager Resume

  • Lead and motivate teams through continuous change
  • Identify key issues and develop innovative solutions and communicate at all levels in the organization
  • Balance the components of total Ag business
  • Support sales forces in the analysis of their results, and improve the agility in the processes
  • Integrate and analyze internal and external data sources to obtain actionable conclusions within the framework of the commercial strategy
6

Skills For Sales Effectiveness & Marketing Channels Manager Resume

  • Present periodic results, and share action plans at different levels within the organization
  • Client Management: provide insights and manage queries for both RMS and Analytics and ensure maximum client satisfaction through high level of client service standards in line with client expectations
  • Experience in Ag marketing, sales or sales management
  • Experience in the Pharmaceutical industry
  • Experience in management of people or project management
  • Adept at creating a cohesive team unit, creating belief in Distribution’s vision and objectives, operationalize/execute team efforts accordingly
  • Knowledge of the pharmaceutical business in Colombia, particularly institutional segment and its relevant data sources (IMS, SISMED, SISPRO)
  • Adaptable, flexible, and able to lead and manage the team through change
  • Analyze the policy or regulatory changes required in order to remain efficient and compliant
7

Skills For Campaign & Sales Effectiveness Manager Resume

  • Knowledgeable of distribution strategy, operations and regulations
  • Leads with Vision and Purpose: Communicates a compelling and inspired vision and sense of common purpose. Invests time to look beyond what’s possible today. Sets clear milestones and holds people (and self) accountable to deliver
  • Executes Effectively: Successful track record of planning and execution. Clearly assigns responsibility for tasks and decisions. Delegates well. Sets clear goals and measure, monitors process, progress, and results. Designs feedback processes into work to always stay on track
  • Works Effectively with Senior Leaders: Can build relationships, sell and deal comfortably with executives. Can craft approaches that are perceived as positive and successful. Knows how to deliver to build credibility
  • Leads Change: Successful record of leading organizational change. Passion for helping others succeed, especially in a sales-specific or business related function. Dedicated to helping other improve, find purpose in the day-to-day, and coaching others
  • Fantastic public speaker. Inspirational and motivational in the classroom: comfortable delivering trainings, speaking engagements, hosting events, and managing a classroom filled with diverse background and unique content
  • Consults with Sales leaders in support of sales effectiveness priorities to ensure alignment and manage expectations across the organization
  • Experience and t op performer as Sales Rep, Specialty Rep, or Current Position
  • Good technological aptitude with Microsoft Office
8

Skills For Sales Effectiveness Program Manager Resume

  • Strong ability to communicate in a matrix environment
  • Serves as a program and process partner who applies knowledge of Sales business practices and processes to identify short and longer-term effectiveness actions
  • Language requirements: English mandatory
  • Accountable for ensuring that projects under his/her control include effective program management, initiative assessment, field readiness planning and communications
  • Evaluates, solicits and accepts feedback (related to program effectiveness, etc.) during the program delivery and deployment stages and makes adjustments to ensure that the program’s intended impact and effectiveness are optimized
9

Skills For Manager, RMS, Sales Effectiveness Resume

  • Effectively influences (with or without formal authority) others to achieve program goals and commitments
  • Professional business experience is required
  • Consults with sales and partners with IT and other functional groups as needed to ensure sales tools and reporting are maximizing sales productivity
  • Acts as the CRM (Microsoft Dynamics) business owner for sales to support adoption, process alignment, on-going training
  • Provides insight and analytics on sales tools, sales productivity and other key performance indicators to accelerate growth
  • Negotiate, manage others through influence (comfortable with non-line authority) is required
10

Skills For Sales Effectiveness & Development Manager Resume

  • Communicate and holds self accountable to clear and measurable goals
  • Strategic Planning & Implementation: Orchestrates the development of strategic plans that reflects the company's business strategy to advance market share/penetration and achieve profitable growth
  • Budget Management & Cost Optimization: Establishes tracks and enforces spending parameters to protect the company's business and assets, and ensures their effective engagement
  • Workforce Planning' Builds acquisition and development strategies targeted to ensuring workforce readiness, and market opportunity responsiveness
  • Execution Management' Collaborates effectively with the company's BUs and value chain partners to ensure operational responsiveness to challenges, and alignment with business imperatives
  • C-Level Partnering' Contributes to enduring executive relationships that establish the company's consultative professionalism and promotes its total solution capabilities at the highest levels of an organization
  • Business and Financial Acumen' Exhibits authoritative business and financial acumen o develop meaningful business recommendations. Understands the portfolio aspect of the company's products/services and how the businesses work together
  • In depth experience in B2B Value Based Sales methodologies/ processes or equivalent consulting experience

List of Typical Responsibilities For a Sales Effectiveness Manager Resume

1

Responsibilities For Aortic Sales Effectiveness Manager Resume

  • Developing leadership programs
  • Coaching sales leaders
  • Opportunity to recruit, develop and lead a small team to manage training collateral, create sales content, and educational media serving the business team
  • Work with cross-functional teams to identify Sales and Marketing Insights
  • Lead the evolution and recalibration of opportunity model and targets set for Sales
  • Collaborate across Media Solutions to understand product business rules
  • Develop and operationalize Sales capacity models
  • Partner with Sales Enablement, Finance and IT to make targets, opportunity, and product penetration is available to Sales
  • Ensure internal stakeholders have access to the most up to date target, opportunity, and product penetration reports
2

Responsibilities For Sales Effectiveness Contracting Manager Resume

  • Assist as needed with territory design for client focused positions (Sales & Service)
  • Builds financially sound, executable, data-driven business strategies that improve the company's share holder value
  • Provides strategic advice to clarify, plan and monitor the growth of the company or business unit revenues and market share
  • Drives operational efficiency initiatives that improve the company's profitability
  • Applies financial rigor and acumen to all initiatives that lead executive and company's business teams to share holder value based decisions
  • Builds relationship and provides guidance to industry, community, press as appropriate
  • Balances short term with long term strategies and resource investment
3

Responsibilities For Sales Effectiveness Senior Manager Resume

  • Providing feedback on improving VBS methodology through market insights gained through client discovery efforts. Examples include identifying gaps in processes, tools and technologies
  • Field testing new VBS processes, tools and technologies before being rolled out to the sales team
  • Liaise with stakeholders (predominantly from Sales, Marketing, and L&D) to solicit input and feedback on created materials and conduct ongoing needs assessments
  • Remain abreast of automotive news and developments in sales / marketing strategy to provide ideas and recommendations for the integration of new or updated ideas
  • Work independently and manage time productively and effectively
  • Extensive experience in creating business cases and financial models
4

Responsibilities For Sales & Effectiveness Manager Resume

  • Demonstrated ability to generate, advance, and close complex software transactions ($2M+ transaction value)
  • Collaborate and operate in a “team-based” sales environment
  • Comfort with ambiguity and change; ability to make quick adjustments to meet business needs
  • Are able to adapt and learn quickly in a dynamic environment
  • Are proficient in MS Office (Word, Excel, PowerPoint)
5

Responsibilities For Sales & Marketing Effectiveness Manager Resume

  • Are able to travel up to 40% within North America
  • Partner closely with Sales Leadership, HR and L&D team to create a holistic approach to talent development for sales; specifically for new sales reps & managers, ongoing sales manager development & ongoing sales rep career development
  • Establish a strategy to obtain baseline measures against key sales skills & behaviors across the Square organization, build solutions to inspire these behaviors in the right direction, and work with the right teams internally to measure the efficacy of these solutions to prove ROI
  • Work closely with partners and product marketing teams to strategically deliver product training, assets, and collateral during product releases and updates
  • Operate with little oversight, not dependent on consultants for content, and comfortable rolling up his/her sleeves when creating a dynamic team culture transforming our employees’ career trajectories
6

Responsibilities For Sales Effectiveness & Marketing Channels Manager Resume

  • Ensure effective change management and communication strategies are established across programs and departments to ensure increased awareness, buy-in, and engagement across the sales organization
  • Engage C-level executives in business conversations
  • Deliver executive presentations and discuss business and financial impacts
  • Financial analysis acumen
  • Travel: Approximately 30%
  • Coach and counsel
  • Works with District Managers, and Territory Managers to identify point of sales gaps and supports Territory Manager development of territory plans. Coordinates with US Sales Effectiveness team to complete necessary agreements to onboard and offboard points of sales. Works with District Managers to ensure AAR and retail channel opportunities for the sales area are fully maximized

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