Promotions Manager Resume Sample

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Stanford Heaney
5070 Bahringer Square,  Houston, TX
+1 (555) 679 2358

Work Experience

Promotions Manager
09/2016 - PRESENT
New York, NY
  • Handles day of show photo/media requests including escorting photographers and tv crews wile on site, radio station set ups, any special radio day of show activities
  • Oversees all day of show activity on site at all HOB Myrtle Beach shows including radio set up coordination, radio on site promotional coordination, street team poster and flyer distribution
  • Distributes spots to radio stations for promotional use. Works with in-house graphics department developing print ads, flyers, postcards and posters for upcoming shows
  • Assists Marketing Director in developing creative marketing/promotional plans with outside agents and managers
  • Assists Marketing Director with implementing creative promotional plans with local media
  • Assists Sponsorship Department with year round maintenance and end of year recaps for each show and series as assigned
  • Coordinate show and non-show related marketing projects and initiatives, and manages the street team
  • Creating high impact promotions and strong consumer awareness for each event with a focus on non-paid media which results in driving ticket sales
Assistant Promotions Manager
05/2012 - 08/2016
Dallas, TX
  • Research event market and evaluate past events, venue options
  • Manage and create cost effective event promotions that maximize event’s exposure and quality
  • Three years of professional experience in activities that promote products and services
  • Use of New Zealand Sign Language (NZSL) required
  • Excellent organizational skills; ability to prioritize and effectively manage and effective calander
  • Maintains a master event calander for Cox Media Group Miami
  • Meets budgeted lead generation and tour goals for specified Sales Center(s) in the designated region
  • Oversees mall, theatre, and lead generation programs to ensure cost and quantity goals for each location are being met
Meetings, Awards & Promotions Manager
02/2005 - 11/2011
New York, NY
  • Develops, implements, and rotates promotions concepts to prevent stale and saturated programs and market
  • Develops and manages new and existing business partner relationships with car dealers, mall/theatre managers, and other partners
  • Finds, negotiates, books, plans, manages, leads, and supervises OPC events for designated Sales Center(s) to meet tour goals
  • Hires, trains, manages, counsels, and terminates Promotions team members as needed
  • Oversees drivers for Promotions team. Ensures mall/theatre, and lead generation locations are well maintained and leads are collected in timely manner
  • Oversees maintenance of Company vehicles, including proper maintenance, registration updates and insurance updates
  • Confirms, collects, and submits time sheets and deposits as needed


University of Mount Union
1999 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Excellent communication skills in English and ideally from an iGaming background
  • Proficiency in SQL writing skills and experience with ETL
  • Excellent communications, organizational, follow up, and relationship development skills
  • Stellar writing skills for broadcast
  • Proven track record with creating and/or managing major community-enhancing projects
  • Marketing/promotion experience at a news producing station
  • Experience leading and building a team

How to write Promotions Manager Resume

Promotions Manager role is responsible for communications, organizational, english, editing, software, planning, advanced, organization, reporting, wireless.
To write great resume for promotions manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Promotions Manager Resume

The section contact information is important in your promotions manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Promotions Manager Resume

The section work experience is an essential part of your promotions manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous promotions manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular promotions manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Promotions Manager resume experience can include:

  • Excellent written and oral communication skills including presentations to small and large groups and senior leaders
  • In partnership with location GM/AGM, develops advertising and promotional budget, as well as, being accountable for effectively managing the established budget
  • Basic professional shooting and editing skills
  • Advanced skills with Avid editing software, Adobe Creative Cloud suite, and OSi trafficking software
  • Demonstrated solutions based orientation leading to development of effective action plans
  • Some video editing skills

Education on a Promotions Manager Resume

Make sure to make education a priority on your promotions manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your promotions manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Promotions Manager Resume

When listing skills on your promotions manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical promotions manager skills:

  • Advanced communication skills in both English and Thai. Strong written skills required
  • Excellent oral and written communications skills, including experience making presentations to senior management
  • Excellent internal and external communication, organization, and writing skills are required
  • Creative individual with strong organizational/project management skills with ability to handle multiple tasks and deadlines
  • Excellent written and verbal communications skills along with the ability to work cross-functionally across Amazon
  • Strong creative, analytical, and project planning skills are required

List of Typical Experience For a Promotions Manager Resume


Experience For Assistant Promotions Manager Resume

  • Talented at both directing and executing projects. A strong team work ethic with the ability to learn and use custom tools quickly and effectively
  • Superb organizational skills with the ability to multi-task in a fast paced work environment
  • Demonstrated ability to undertake analytical insight and reporting
  • Strong creative and producing ability
  • Experience with Microsoft Word, PowerPoint, Excel and Photoshop
  • Experience with Youtube, Facebook, and Twitter
  • Operate within budgetary constraints and track all expenditures and ticket allocations for multiple events simultaneously

Experience For National Promotions Manager Resume

  • Strong collaboration with the Digital Team to leverage digital and social to recruit viewers to the TV screen
  • Communicate recommendations for categories to ensure promotional programmes are effective and profitable
  • Conservation and outdoor experience / appreciation desired
  • Demonstrated leadership where team members are not direct reports
  • Assigning and scheduling a PT Promo Coordinator to/for events
  • Maintaining a Maryland-specific promotion catalog that includes promotion details on ROI evaluations
  • Making public appearances on behalf of 105.3 Rock
  • Helping with the execution of all station promotions

Experience For Meetings, Awards & Promotions Manager Resume

  • Driving the station vehicle
  • Drafting and follow up on all agreements for events - artist agreements, venue contracts and 3rd party sponsorship agreements
  • Working with the Creative Services Director (CSD) to plan short and long term promotional strategies
  • Working closely with CSD, News Director and topical producer to determine best opportunities for daily news promotion
  • Working with production manager to ensure all production for station promotion is done in a timely manner
  • Attending all news and promotional meetings as determined by CSD

Experience For Event & Promotions Manager Resume

  • Serving as back-up topical producer
  • Planning station events and contests
  • Driving Required: Occasionally
  • Maintaining contest databases
  • Helping with paperwork
  • Oversee staff of Promotion Assistants in all facets, including hiring, training staff to execute promotions and events; and creating a system of accountability
  • Manage street team efforts including directing activity, ordering needed materials, managing street team hours
  • Present cross-platform marketing proposals with Ad Sales to clients and agencies, acting as a representative of Digital Sports Marketing

Experience For Advertising & Promotions Manager Resume

  • Coordinate with Program Directors and Integrated Brand Specialists regarding on-air, online and on-site contests, including prizing and giveaways
  • Knowledge of original event planning and external marketing/advertising
  • Develop compelling promotions with key partners that generate awareness for key Universal Studios Hollywood marketing initiatives
  • Maintain and manage all advertising mix and collateral schedule in accordance to sales pacing and support needs
  • Develop and implement digital outreach including microsites, social media, advertising, podcasts, webinars, forums, etc. to promote Awards and Events
  • Provide strategic guidance and best practices for lead generation and nurturing campaigns to marketing departments at other SANDOW brands
  • Possess knowledge of B2B promotional and marketing strategies, best practices, and reporting metrics
  • Familiarity with sales processes, prospecting, and the sales / marketing funnel

Experience For Sponsorships & Promotions Manager Resume

  • Improved planning efforts resulting in better strategic outcomes
  • Develop promotional plans for events in North and South Carolina including radio, television, print, outdoor, grassroots and online marketing efforts
  • Execute promotional efforts on site at Live Nation events including managing day of show media activities
  • Work with contracted graphic artists to produce creative and engaging advertising materials
  • Collaborate with Ministry Associates in securing funding, as needed, for ministry events and promotions
  • Plans and manages all public appearances including the scheduling of employees and volunteers for events

Experience For Digital Promotions Manager Resume

  • Creates a detailed outline of happenings at events, and directing station remotes for Blue Ridge Broadcasting
  • Creates traffic-driving events and collaborates with basecamp to assure appropriate execution of company-wide Marketing initiatives
  • Coordinates external and internal Public Relations activities including serving as a spokesperson or representative when appropriate
  • Supervise, and to take the lead in the hiring and training of student personnel
  • Ensure all creative messaging reflects our strategic plan (news, promotions, radio/cable/online/social media advertising, sales and community projects
  • Demonstrative PR/marketing/proposal writing ability
  • Tolerate extended periods of standing and sitting, both indoors and out
  • Upholds Company culture including We Love to Say Yes™ and responds to team member, guest, and business partner requests within 24 hours

Experience For Spirits Promotions Manager Resume

  • Conceive, create and execute innovative promotional programs to help readers discover Amazon Publishing books
  • Present new promotional ideas and capabilities to the Lottery, leveraging lessons learned from domestic and international lottery jurisdictions
  • Works closely with the Lottery to determine the games targeted for support needs by analyzing the sales performance and trends of each game
  • Assigns and manages promo budget and staffing schedules
  • News (Search for LOCAL news and the weather forecast everyday each morning for our 1st two minute segment from 9a to 10a on radio station)

Experience For Regional Promotions Manager, Natural Resume

  • Sports (Search for LOCAL sports news everyday each morning for our 2nd two minute segment from 9a to 10a on radio station)
  • Develop a suite of compelling sponsorship opportunities, custom promotional concepts, case studies and guidelines to be used for digital solutions
  • Participate in the location’s managers meeting to share updates on promotions and concierge
  • Own and manage the advertising and promotional activity to drive both sub and single ticket sales
  • Supervise Data Quality Specialist and oversee data integrity and lead funnels for promotional and sales prospecting

Experience For Channel Promotions Manager Resume

  • Continued refinement of tools that relive administrative burden on Trade and Promotions leading to greater focus on innovation and strategic value-add
  • Oversee all Western US Marketing efforts for all Shimano brands
  • Develop specialized marketing plans and strategies for the Western Region
  • Develop localized knowledge by interacting with regional customers to develop promotional plans
  • Assist with event selection, planning and logistics
  • Conversant in the drivers of category performance and ability to translate data into meaningful business changing insights
  • Manage the relationship between Sony Music’s Digital Marketing & CRM teams, and SamePlate Entertainment Music
  • Work on events with capacities ranging from 100 to 60,000 people

List of Typical Skills For a Promotions Manager Resume


Skills For Assistant Promotions Manager Resume

  • Excellent communication (written and verbal), and interpersonal skills required
  • Demonstrating oral and written communication skills
  • Effectively communicate findings and recommendations both verbally and in writing to both internal and external audiences
  • Demonstrated ability to establish and maintain effective working relationships with colleagues, subscribers, customers, and donors
  • Experience working in a fast paced and effective Analytics or Insight function is preferable, not essential
  • Utilization of technology to effectively plan events and manage workflow
  • Promotional and administrative experience; radio experience
  • Advanced MS Access & Excel (Forms / ActiveX Controls) skills are essential (e.g. Pivot functions, Array formulas)
  • Advanced communication skills in both English and Korean

Skills For National Promotions Manager Resume

  • Strong customer focus and builds good relationships
  • Effectively communicates promotional activities with the location staff
  • Develops and maintain “in-house” outdoor skills workshop program
  • Proven ability to prioritize multiple concurrent projects while still delivering timely and accurate results
  • Merchandising, marketing or advertising experience in retail, publishing, media, technology or similar field
  • Experience of manipulating and transforming large data sets and applying analytical methodologies
  • Project planning and prioritising whilst working closely with internal and external colleagues to deliver to agreed timelines
  • Professional digital marketing experience, including social advertising campaigns

Skills For Meetings, Awards & Promotions Manager Resume

  • Previous supervisory experience in directing workflow, motivating and training staff required
  • Experience planning and executing large scale events
  • Previous experience dealing with the public, working large events and customer service
  • Proven track record of managing a field marketing team with successful on-site execution
  • Two years’ experience executing marketing and promotions campaigns
  • Experience in negotiating with customers, understanding their needs vs. the needs of Diageo
  • Min 1-3 years of Manager level experience in the field of music marketing

Skills For Event & Promotions Manager Resume

  • Considerable skill in using Microsoft Office Suite software, especially Excel and Word, and Adobe Acrobat Pro
  • Exploit transaction data to gain insight into the effectiveness of promotions using the best tools for the job e.g. SAS, SQL
  • Experience in consumer products promotions, entertainment/film industry and brand marketing
  • Valid driver’s license and with a clean driving record satisfactory MVR from the DMV
  • Strong background working with a sales team to drive profitable revenue
  • Experience in promotions and/or marketing and/or customer service
  • Advanced experience with the following or similar application: Spotfire, Tableau
  • Experience in Thailand media promotions, ideally in a music, entertainment or broadcast setting
  • Demonstrated analytical capabilities in the areas of response sensitivity analysis, price elasticity, and financial modeling

Skills For Advertising & Promotions Manager Resume

  • Strong team orientation with ability to provide peer coaching
  • Strong business acumen with emphasis in marketing
  • Advanced experience with Microsoft Office Applications (Excel, Word, Powerpoint, etc)
  • Review completed events and implement changes to improve the listener experience
  • Proven track record to strategically identify and build programs and roll them out successfully
  • Plans and prioritizes work to meet commitments aligned with company goals
  • A valid driver’s license and the ability to load and unload equipment as required
  • Previous event and graphic design experience an asset
  • Experience with Outlook, Microsoft Word, PowerPoint and Excel

Skills For Sponsorships & Promotions Manager Resume

  • Collaborate closely with Artists, Managers and colleagues to achieve most effective project planning, release and results
  • Previous experience working in a similar resort/nightlife setting
  • Experienced at forecasting and managing projects to ensure delivery of plan numbers
  • Experience in Korean traditional media promotion and understanding of online PR
  • Preferable experience in TV (public, total programming channel, cable) / production, producer of cinematographic / online media / MCN

Skills For Digital Promotions Manager Resume

  • Promotion, nightlife, entertainment or relevant experience
  • Skilled at not only reporting performance data, but also at being able to develop intelligence from that data
  • Good communication with internal departments
  • Previous National Account Management experience
  • Aztec or AC Nielsen data management experience
  • A good commercial awareness of the financial drivers within the account but also the business unit and chains channel
  • Develops and maintains strong relationships with local chapters of conservation organizations and affinity groups

Skills For Spirits Promotions Manager Resume

  • Experience in news promotion is required
  • Look around corners to identify risks to the customer experience and proactively address them
  • Creating, planning and pricing/valuing promotions and added value promotional requests as well as remote and appearance packages
  • Assisting the Creative Services Director in managing of filling traffic logs with promotion inventory
  • Working and supervising events on nights and weekends
  • Booking/scheduling on site appearances and special events
  • Acquiring and maintaining a prize inventory and support documents
  • Communicating with listeners and incentivizing them to participation
  • Outgoing, friendly personality comfortable making public presentations or announcements

Skills For Regional Promotions Manager, Natural Resume

  • Assisting the Creative Services Director in overseeing all the news creative elements
  • Overseeing production of news topical promos & supervising news topical producer
  • Calling winners and dealing with prize distribution
  • Tagging out syndicated programming promos
  • Conceptualizing and executing promotional campaigns
  • Scheduling and maintaining calendar for all station related events and contests
  • Maintaining accurate promotion and event calendars
  • Preparing contest info for on air execution, and recaps after

Skills For Channel Promotions Manager Resume

  • Maintaining station promotional vehicles
  • Ensuring compliance with FCC and company contest rules
  • Planning, co-ordination and execution of national sales promotions for Jacksonville and Tampa markets
  • Responding to buyers and KRG reps for promotional avails, added value promotional requests and remote and appearance packages
  • Understanding research and audience flow

List of Typical Responsibilities For a Promotions Manager Resume


Responsibilities For Assistant Promotions Manager Resume

  • Monitor and analyze sales results to determine cost effectiveness of advertising and promotion campaigns
  • Previous experience in processing volume requests
  • Understanding of the media landscape and creating revenue opportunities
  • Working closely with news management to develop successful news promotion strategies and concepts
  • Pulling promo and digital reports
  • Contesting calls and follow through
  • Overseeing all elements of WSET that are seen by the public that represent WSET and all associated properties

Responsibilities For National Promotions Manager Resume

  • Participate in the recruiting, onboarding, performance management, transitioning and/or off boarding of Promotion employees
  • Maintain up-to-date pending business file for all advertising handled by the NSM including political
  • Knowledge of Product Management, Merchandising, and Marketing promotional vehicles
  • Functions as a member of the location’s leadership team, providing functional leadership and expertise in the areas of advertising and promotions
  • Assists Cove Seminar speakers in marketing and promoting their Cove Seminars
  • Grow our artists and label owned audience and retargeting pool, as well as develop overarching strategy we can implement on this front

Responsibilities For Meetings, Awards & Promotions Manager Resume

  • Participate with the programming team during “Brainstorm” sessions
  • Monitor and analyze game sales and trends looking for areas of concern regarding game performance
  • Monitor all TVE and VOD platforms to ensure accuracy of Syfy and Chiller Branding, tune-in and metadata
  • Monitor all media relating to music industry news
  • Manage digital content including video and audio formats
  • Relevant qualifications in PR, Business, Marketing or related field
  • Knowledge across all media environments including digital/online and social media
  • Plans and oversees execution of promotional activities to dealers including print, displays, and signage

Responsibilities For Event & Promotions Manager Resume

  • Promotions responsibilities are holistic across voice, messaging, data, product vertical features, device, postpaid and prepaid
  • Leads the effort to align cross functional input in designing promotional offerings and tactics
  • Work closely with the Promotion and Events Director on all aspects of contesting and events
  • Attend weekly promotions meetings with sales and programing
  • Continue to help with convergence events, promos, and graphics with TV, acting as liaison for both buildings
  • Develops, plans, and implements annual marketing strategies and approved initiatives
  • Manage full digital marketing budget alongside artist team
  • Develops processes regarding on-air audience promotions and giveaways for the staff of BRB and listeners
  • Coordinates, scouts and schedules live remotes with engineering team

Responsibilities For Advertising & Promotions Manager Resume

  • Familiarity with FDA regulations for the review of professional and consumer Rx drug advertising and promotion
  • Quickly identifying the best tools to analyse a promotional metric e.g. SAS, SAS
  • Data-orientated and programming languages essential (e.g. SQL, SAS, HTML, VBA, VB, .Net)
  • Team management, coaching and development
  • Public speaking ability is required
  • A positive winning attitude and reliable transportation

Responsibilities For Sponsorships & Promotions Manager Resume

  • Collaborate and work with marketing and promotional departments for CMG Florida
  • Applies sound judgment to decision-making
  • Coach and mentor Marketing team
  • Assist with the implementation of digital and traditional marketing plans (online, social medial, on-air, radio, cable, outdoor, etc
  • Enforce consistent branding and graphics usage
  • Automate regular and accurate reporting of all promotions into the business with automated email alerts
  • Create integrated pitch materials and present to potential promotional partners
  • Skilled in project management including communicating effectively, organizing and juggling shifting priorities, solving problems and making decisions, and building solid project teams to execute against your programs

Responsibilities For Digital Promotions Manager Resume

  • Knack for coming up with unusual or clever ideas by conducting high level brainstorming and idea generation sessions with team and stakeholders about opportunities and to develop innovative, creative solutions
  • Skilled at effectively interacting with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented, leadership manner
  • Dexterity to successfully manage multiple ongoing assignments, unplanned assignments, internal and external requests in a fast-paced, deadline-driven environment, and to prioritize those assignments accordingly to exceed internal and external expectations
  • Work closely with the leagues to ensure that all pitches adhere to League guidelines and practices
  • Work closely with Producers to ensure Production and RFP processes coordinate
  • Develop ad and promotional plans to support ticket sales against sales goals

Responsibilities For Spirits Promotions Manager Resume

  • Prepare ad/promo proposals along with budget estimates in support for campaign plan development; work with Marketing Director on selection of ad media mix and priorities
  • Monitor and manage the day-to-day advertising and promotional needs based on sales pacing
  • Manage all ad schedules and budget for radio and ensure quality and consistency of message of all production assets
  • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms
  • Work closely with On-Air Marketing and Production departments to ensure timely delivery of all non-linear promotional assets including promos, digital banners and monthly promo reels

Responsibilities For Regional Promotions Manager, Natural Resume

  • Liaise with TVE and VOD teams for software updates, scheduling procedures, delivery of promo elements, and metadata
  • Write reports on competitive TVE and VOD practices
  • First rate communications skills including outstanding ability to brief 3rd party’s and colleagues, managing the day to day relationship with editorial and partners
  • Develop, implement, and track promotional B2B campaigns related to awards programs, events, and general awareness of brands products and services
  • Create campaigns that generate interest and secure RSVPs for events and drive nominations for awards
  • Manage post-event outreach and lead management including obtaining all prospect lists post-event, adding new prospects to lead nurturing funnels, process leads for follow-up, etc
  • Responsible for prospect data; ensure fresh leads are funneled to sales and marketing, data is cleaned and complete, and leads are entered into the CRM
  • Participate in the location’s managers meeting to share updates on promotions and concierge, if applicable
  • Establish and remain accountable to goals and metrics

Responsibilities For Channel Promotions Manager Resume

  • Assist with the asset management functions related to events and awards as needed
  • Flexible, creative, and imaginative
  • Contest Administration - maintain all on-air and web based station contests. Collect prizes from sales, provide copy to programming for on-air use, contact winners, and arrange for prize delivery and fulfillment
  • Understand the importance of web and social media presence and be able to coordinate promotion activities on these platforms
  • Prepares realistic estimates of resource requirements (e.g., project budget, headcount)

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