Products Marketing Manager Resume Sample

17 votes
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Skye Franecki
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Work Experience

Products Marketing Manager
11/2017 - PRESENT
Los Angeles, CA
  • Maintain up-to-date knowledge on the CP sector issues, trends and long-term implications for EY’s GTM approach
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across the CP sector
  • Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
  • Provide direction to Global CP Senior Marketing Executive on specific responsibilities associated with this role’s programs
  • Execute integrated marketing programs to find, acquire and engage organizations that can benefit from Facebook’s ‘’build’’ products
  • Professional experience in marketing communications or product marketing, ideally, in an internet company
  • Experience working in matrixed and cross-functional organizations
  • Experience working with international offices and teams
  • Experience with a broad range of marketing, including digital, content and events
Territory Marketing Manager Power Products
12/2013 - 07/2017
Philadelphia, PA
  • Keen ability to translate technical product complexities into simple and intuitive communications
  • Flexible, team player and self-starter
  • Experience in content and/ or product marketing or product management for internet and/or consumer technology
  • Experience in large scale global content marketing
  • Interest in global cultural trends and proven ability to launch successful campaigns in US and non-US markets
  • Sensitivity to global markets and understanding / empathy for their unique cultures
  • Sets and manages market price & margin strategy for new products in coordination with the sales and pricing teams
New Products Marketing Manager
06/2010 - 06/2013
Chicago, IL
  • Coordinate the development of POP support materials and distributor sales programs and promotions with the distributor and sales teams
  • Understanding of web and mobile technologies and the industry landscape
  • Identify and support the largest new business opportunities in the EMEA markets ­for Sage Q-Care Oral Care Systems, 2% CHG Cloths and Comfort Shield products in our portfolio
  • Lead the execution of the EMEA annual marketing plans
  • Support the sales team through direct co-selling, educational events, marketing campaigns and sales training
  • Help develop product roadmap by brand and by targeted country to align all support functions at Sage including: Engineering, Regulatory, Manufacturing, Product Management, Sales Operations and Sales Training
  • Identify and develop targeted strategic relationships with local clinical thought leaders for speaker events, research and clinical advisory panels
  • Research, plan and implement trade show involvement including sponsorships, clinical poster sessions and sales strategy by country based on annual business plan


Strayer University - Baymeadows Campus
2006 - 2010
Bachelor's Degree in Marketing

Professional Skills

  • Professional experience in Engineering, Sales Support, Sales, and/or Marketing .... or ......
  • Defines launch dates and priorities according to registration timing of selected countries
  • Digital Marketing & Social Media experience
  • Magento experience would be advantageous
  • Results oriented with a very strong sense of urgency
  • Strong business acumen and partnership and team management
  • Experience with agile and Scrum techniques

How to write Products Marketing Manager Resume

Products Marketing Manager role is responsible for travel, digital, research, design, integration, training, events, messaging, languages, health.
To write great resume for products marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Products Marketing Manager Resume

The section contact information is important in your products marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Products Marketing Manager Resume

The section work experience is an essential part of your products marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous products marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular products marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Products Marketing Manager resume experience can include:

  • Coordinate the development of support tools, sales literature, marketing campaigns, Inkling Tools, Customer One, Competitive Intelligence Portal and related collaterals through Cary (home office) marketing support functions to drive forecast attainment
  • Validates through market research customer requirements list, value proposition and wish list of claims
  • Developing customer engagement programs for our platform customers, including administering our customer ambassador program
  • Developing & executing marketing plans to promote our integration services
  • Positioning and Branding
  • Marketing Intelligence/Customer Insight

Education on a Products Marketing Manager Resume

Make sure to make education a priority on your products marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your products marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Products Marketing Manager Resume

When listing skills on your products marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical products marketing manager skills:

  • Engage with the local market Digital teams to ensure maximum effectiveness of the Digital channel
  • Experience with quantitative and/or qualitative consumer product research
  • Knowledge and experience with the theories and practices of one or more disciplines such as
  • International or Subsidiary experience
  • Overall work experience
  • Creating, building, improving partner marketing assets and programs; and

List of Typical Skills For a Products Marketing Manager Resume


Skills For Territory Marketing Manager Power Products Resume

  • Track sales data and analyze trends quarterly for use by sales, marketing, manufacturing and ­planning
  • Obtains pricing committee approval for pricing strategy including promotions
  • Background in technology, consulting, product, and/or consumer marketing
  • Support development of groundbreaking creative campaigns, working with internal communications and creative teams, and with external agencies
  • Development of brand strategy, including segmentation, value proposition, and positioning
  • Obtains branding approval from the Global Branding committee
  • Copy writing capability for Web and UX design
  • Full medical benefits and matching 401k
  • Work with teammates to develop messaging strategy for your product areas

Skills For Sage Products, Marketing Manager Resume

  • Conduct market analysis including size of opportunity and competitive analysis of direct and indirect competition
  • Commercialization strategy including channel and communication plan
  • Determines product positioning based on the value proposition and segmentation
  • Develops sales support and training strategy to regions. Responsible for development of Sales Guide of the assigned new product
  • Ensures all marketing milestones are met on time and timelines adhere to the New Product Commercialization process
  • Translate technical, clinical and statistical data into marketable concepts and information
  • Conduct competitive product analysis and maintain CIP and Chatter intel

Skills For New Products Marketing Manager Resume

  • Conduct a SWOT by major competitor and for SAGE annually
  • Liaise between the central teams of Digital, Brand and Product
  • Create and articulate the product’s reason to buy and end-customer purchase strategy
  • Easy access to Route 93 and 495
  • Passionate about how technology can make people’s lives better

Skills For Product Marketing Manager, Camera Products Resume

  • MBA or higher from an accredited institution
  • Develop more strategic, deeper and broader relationships with key buyers and influencers
  • Generate significant revenue, with a focus on the sector’s big bets
  • Build EY brand with a global consistent voice aligned to BBWW
  • Partner with Market and User Research teams to develop actionable consumer insights to inform product and marketing strategy, and advocate for the consumer across marketing, product, and media partners
  • Partner closely with our product teams to shape and refine the product itself
  • Play a key role in broader strategic initiatives, including helping to build Twitter’s overall marketing strategy and plan for new strategic opportunities
  • Gain others’ confidence and buy-in through influence

Skills For Power Products Marketing Manager Resume

  • Develop and implement new value added or differentiation programs with CustomerOne
  • Executes annual sales and marketing strategic business plans for Power Products and Specialty Components to drive revenue and increase market share. These include custom designed EMI Filters, Capacitors, Transformers and specialized Power Supplies for military, and aerospace applications
  • Build on current customer relationships within the defense and aerospace communities by exploiting capabilities from Ultra EMS. Prepare and present briefings to convey technical and customer service capabilities to engineering and program personnel
  • Develop win strategies and proposal efforts. Manage the technical and cost proposal effort
  • Travel is required (some international)
  • Lead platforms through 3M’s New Product Introduction Process from ideation through post launch

Skills For Digital Marketing Manager Next Generation Products Resume

  • Development of new product strategy, platforms, and pipeline of products for next 1-5 years
  • Project manager for multiple new product projects. Lead a cross-functional team of lab, manufacturing, design, consumer insights counterparts to drive agile, rapid commercialization
  • Develops and executes market research plan for concept and feasibility phases
  • Defines research objectives, customers to be involved, methodology and budget needed
  • Ensures appropriate geographic regions representation is included
  • Completes competitive analysis by segment
  • Conducts test market of product to be introduced

Skills For Product Marketing Manager LED Products Resume

  • Completes product pricing work package for assigned NPI projects, using the appropriate pricing analysis tools such as price value map, van westerdorph and/or conjoint analysis
  • Works with Category manager to establish price bands and LNSP for each region based on market input and manufacturing cost estimates
  • Works with regions to define a preliminary five year dollar forecast
  • Establishes 3 year proforma P&L based on COGS, MSRP and volume projection
  • Understands brand architecture and the fit of new products within the brand promise

Skills For Product / Marketing Manager, Rx Products Resume

  • Works with Category Manager to develop product name and brand strategy by region for assigned projects
  • Establishes country launch list for assigned projects
  • Coordinates launch preparation with countries. Inputs global sales estimates and launch dates into NPP. Validates sales estimates inputs of key countries in NPP
  • Creates Global Launch plan that includes marketing communication strategy. Creates and provides collaterals to regions for launch
  • Assures seamless transition of new product to category marketer 1 year after launch
  • Launch Plan Development

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