Influencer Marketing Manager Resume Sample

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Ima Graham
4368 Langosh Oval,  Boston,  MA
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Work Experience

Influencer Marketing Manager
09/2017 - PRESENT
Philadelphia, PA
  • Passionate about social media and extremely knowledgeable about influencers and influencer platforms
  • Effective working independently and ability to work in fast-paced, deadline-driven environments
  • BA or BS in Marketing, communications or related
  • Remain knowledgeable of company’s marketing initiatives to ensure an appropriate availability of advocate and proactively cultivate stories that are relevant to current and future objectives
  • Source, recruit and manage consulting partners within the purview of Blackbaud’s partner team, working in lock-step with that team and using their existing partner structure to build upon
  • Creative thinking capabilities: Interest in developing and adopting new strategies and tactics
  • Strong interpersonal skills; the ability to influence others without formal authority is critical in this collaborative role
Senior Influencer Marketing Manager
06/2012 - 06/2017
Phoenix, AZ
  • Comfort with enabling technology including Microsoft Office (Excel, Word, PowerPoint) and demonstrated ability to learn new technology
  • Experience working with and presenting to executives and other senior-level leaders internally and at client organizations
  • Experience working with customers and demonstrated understanding of appropriate external communications
  • Experience working within the PR communications sector, ideally with a digital focus
  • Clear understanding of the etiquette of pitching ideas across different platforms e.g. Twitter
  • Experience in reputational management and how to best mobilise influencers to protect and dilute negative conversations
  • Experience in social media management within a sales and marketing environment for a global company, with at least 2 years’ proven experience in influencer marketing
  • Lead efforts to identify, recruit and foster relationships with creators, talent, community leaders, and advocates


University of Mount Union
2007 - 2011
Bachelor's Degree in Marketing

Professional Skills

  • Strong project management, counseling, programming, people management and business development skills
  • Experience and strong relationships with influencers within Southern Europe with priority focus on Spain and Italy
  • Handle multiple campaigns simultaneously with strong organization skills
  • Excellent communication skills to influence the influencers
  • Experience working in a local function with direct experience of working in colloboration with global/regional stragetic campaigns
  • Strong consumer-driven relationship building history with demonstrated success in securing effective influencers for large scale campaigns
  • Developing and executing social influencer campaigns; strong understanding of influencer marketing required

How to write Influencer Marketing Manager Resume

Influencer Marketing Manager role is responsible for events, digital, research, reporting, windows, organization, acute, search, compliance, media.
To write great resume for influencer marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Influencer Marketing Manager Resume

The section contact information is important in your influencer marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Influencer Marketing Manager Resume

The section work experience is an essential part of your influencer marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous influencer marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular influencer marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Influencer Marketing Manager resume experience can include:

  • Strategize regular communications and key messages to the influencer community so that we’re all clued into and coordinated, shaping one story together of what the game is and how it’s evolving
  • Curate and help with the promotion of content across multiple -Oversee your team’s development of consumer and community Tencent Games-hosted events (from local fan to collegiate to pro eSports level)
  • Marketing experience (social media, influencer marketing, public relations)
  • Demonstrates expert judgement in critical decision making on issues impacting corporate reputation and is sought after as a trusted advisor
  • Has extensive experience working with influencer and content management tools
  • Experience in managing large budgets

Education on an Influencer Marketing Manager Resume

Make sure to make education a priority on your influencer marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your influencer marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Influencer Marketing Manager Resume

When listing skills on your influencer marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical influencer marketing manager skills:

  • Effectively managing and executing influencer campaigns
  • Effectively managing incoming emails from both external and internal clients in a timely fashion
  • Proven ability to develop successful working relationships with senior executives
  • Effective working independently with the ability to work in a fast pace, deadline driven environment
  • Experience in influencer/player relationship-building, talent management, events, entertainment, or PR-related field
  • Leadership experience managing a small team of direct reports as well as collaboration with a much larger cross-functional team

List of Typical Skills For an Influencer Marketing Manager Resume


Skills For Senior Influencer Marketing Manager Resume

  • Creating and managing a pipeline for CJ’s influencer marketing campaign services
  • Preparing and delivering campaign recap reports to advertisers
  • Leading exploratory calls with interested brands
  • Working closely with influencers and brands
  • Working cross-functionally with internal departments to educate and grow CJ’s influencer network and campaign services
  • Keeping abreast of industry trends in the influencer and media space

Skills For Influencer Marketing Manager Resume

  • Craft full scale influencer campaigns from beginning to end, working cross functionally with Public Relations, Digital and Advertising teams
  • Work cross functionally with Global Communication and Global Marketing teams to develop 360° campaigns featuring influencers
  • Negotiate influencer contracts for all influencer collaborations working together with the legal team and negotiating terms with external agencies
  • Acute understanding of and passion for social media and influencer marketing
  • Develop creative concepts for influencer marketing campaigns for both HUGO and BOSS social media channels, and execute them accordingly
  • Forecast and plan campaign reach and monitor results using Google Analytics

Skills For Senior Influencer Marketing Manager Resume

  • Apply influencer tools to discover influencers, manage and measure campaigns and stay up to date regarding new tools on the market
  • Examples of creative problem solving
  • Oversee the development and implementation of Influencer Marketing strategies for (OGX, Neutrogena, Aveeno, Piz Buin, LPM, Johnson's) and Social Media teams
  • Source and identify talent for activations and brand partnerships
  • Evaluate competitive benchmarks and developments in the industry and transform those into operational insights
  • Significant experience dealing with consumer publications, national and local media, trade and social media, online influencers and/or professional/trade and third-party organizations required
  • BA or BS in Marketing or Communications

Skills For Influencer Marketing Manager Resume

  • Write and present clearly and persuasively in English, Spanish & Italian (not essential)
  • Proactively identify potential brand / franchise-related emerging industry trends and develop proactive strategies that maintain brand / franchise trust and preference
  • Partner closely with global & Regional Consumer communication, Media Relations, Workforce Communication, Strategy & Insights
  • Develop messages that engage, inform and align stakeholders and serve as spokesperson for media inquiries
  • Maintain and expand relationships with influencers and organizations that manage them
  • With minimal supervision, manage the client’s brand ambassador campaigns from soup to nuts; this includes creative ideation, influencer research/recommendations, pitching ideas to the client, running the campaign, and analyzing the results in a timely fashion
  • Track influencer coverage and compile reporting that shows the results of the campaign in line with the team and industry guidelines
  • Manage FTC compliance and own relationship with appropriate legal contacts

Skills For Senior Influencer Marketing Manager Resume

  • Mentor and manage junior team members
  • Lead - Maximizes and leverages diverse perspectives, backgrounds and talent to generate innovative ideas or solutions to address organizational challenges; engages in and encourages others to have transparent and constructive conversations and encourages others, contributing to a high-performing organization
  • Monitor the community voice and sentiment, reporting back on influencer sentiment, concerns, and suggestions, as well as competitive activity and social trends
  • Gamer, including free-to-play mobile games and (hopefully) MOBAs
  • The vision to create a team from scratch with a long-term vision, adapting along the way as we learn together
  • Provide strategic counsel to the Marketing teams in relation to the management and implementation of PR agencies tactical plans and manage assigned PR budgets. In addition, actively work with the agency network on the implementations in local markets
  • Lead and implement the best PR/influencer operating model across the Southern Europe cluster
  • Manage and implement conversations and campaigns with online influencers in Spain and Italy while supporting local PR agencies throughout Southern Europe

Skills For Influencer Marketing Manager Resume

  • Work closely with social media team to co-collaborate with the right Influencers to create content that not only drives EMV, but also moves brand metrics and drives brand relationships
  • Ensure regional Influencer campaigns are deployed locally throughout Southern Europe Cluster while providing council to regional Influencer Manager
  • Develop partnerships with third party organizations and professionals (e.g., dermatologists) as needed and manage contracting and internal approvals
  • Maintain team-oriented working relationships among all employees
  • Determine KPIs and develop - or have an understanding of - influencer paid strategies

Skills For Senior Influencer Marketing Manager Resume

  • Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
  • Identify opportunities for scale across markets within Southern Europe, and share key learnings and success
  • Lead Influencer driven talent relationships and talent-focused PR activities for Beauty & Baby care
  • Support Communications Director for OGX Southern Europe during launch stage and further drive creative implementation and planning on going to ensure brand success
  • Lead Cision measurement deployment for JNJ Beauty & Baby PR throughout Southern Europe. Working in collaboration with Regional Influencer Manager to report centrally on results. Managing the monthly reporting compiled by the PR agencies, assisting in the and providing recommendations to Marketing on ways to optimize plans based on key learnings
  • Develop and maintain strong working relationships with cross-functional internal and external partners (e.g., marketing, professional, R&D, sales, digital, social, e-commerce, etc.) and act as lead PR counselor
  • Lead the creative approach to help the brands to stand out from the crowd with a proven can do attitude and tenacity to deliver results

Skills For Influencer Marketing Manager Resume

  • Collaborate with other Influencer Managers, Communication Managers across EMEA
  • Develop and execute Influencer Program and Distribution Strategies
  • Create and conduct influencer briefs for clients and influencers
  • Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
  • Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
  • Analyzes and accesses success of campaign to provide valuable insights

Skills For Senior Influencer Marketing Manager Resume

  • Work closely with the Head of Influencer Marketing to assist in managing account team to ensure that work is delegated to the appropriate personnel within the team structure
  • Unparalleled networking skills
  • Efficiently and effectively plans and manages large-scale event
  • Understands influencer search tools and platforms to assess the effectiveness of an influencer
  • Understanding of how to manage budgets and influencer fees
  • Understands and can oversee influencer paid strategies and executions
  • Can develop influencer criteria, conduct audits and research
  • Challenge the conventional

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