Launch Marketing Manager Resume Sample

13 votes
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Velma Marvin
8334 Donny Village,  Phoenix,  AZ
+1 (555) 356 6963

Work Experience

Senior Launch Marketing Manager
03/2018 - PRESENT
Philadelphia, PA
  • Responsible for meeting and exceeding KPI’s, as identified by senior management
  • Manage budgets and process PO’s related to specific campaigns
  • Grow adoption of Amazon Restaurants’ offerings by raising awareness, acquiring customers, and increasing customer engagement, cart size, and purchase frequency through multi-channel marketing
  • Experience in a related role with experience working on marketing programs
  • Experience with building promotional, acquisition, and retention campaigns for email, advertising, direct mail, social media, and other assorted media channels
  • Program management experience including strategy building and tactics execution
  • Experience with analytical tools and ability to dive deep into metrics and data
Amazon Restaurants Launch Marketing Manager
06/2015 - 02/2018
Dallas, TX
  • Direct all activities required to drive a new offering to launch. Assume a leadership role on assigned initiatives to coordinate and guide activity across a broad range of functional areas including product messaging, web site development, asset creation, and sales enablement
  • Prioritize critical path requirements, identify issues and drive resolutions where needed
  • Provide consistent status communication to all stakeholder groups, including senior management, field marketing teams and other function support organizations
  • Create detailed work plans, timelines, issues logs, project estimates and resource assignments
  • Review deliverables to ensure solutions match requirements and adhere to current business standards
  • Coordinate with DCG events team to manage launching products that align with key events
  • Experience marketing in the IT industry, including product marketing, sales enablement and/or demand generation
Product Launch Marketing Manager
03/2012 - 12/2014
New York, NY
  • Proactive self-starter and strong team collaborator with leadership skills in a matrix environment
  • Effective communication skills at all levels, both written and verbal comfortable presenting to senior leadership
  • History of process development and documentation
  • Prioritize and problem solve in a fast-paced, dynamic environment
  • Experience managing product launches
  • Excellent organizational skills, attention to detail and ability to manage multiple simultaneous projects and resources
  • Work across various time zones from RTP, NC
  • Experience with tools (Excel Pivot Tables, Content Management Systems, Email Platforms, Tableau)


University of North Carolina at Asheville
2006 - 2011
Bachelor's Degree in Marketing

How to write Launch Marketing Manager Resume

Launch Marketing Manager role is responsible for digital, leadership, search, engineering, events, design, supervision, technology, creativity, organization.
To write great resume for launch marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Launch Marketing Manager Resume

The section contact information is important in your launch marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Launch Marketing Manager Resume

The section work experience is an essential part of your launch marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous launch marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular launch marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Education on a Launch Marketing Manager Resume

Make sure to make education a priority on your launch marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your launch marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Launch Marketing Manager Resume

When listing skills on your launch marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

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