Growth Marketing Manager Resume Sample

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Bailey Klein
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Work Experience

Growth Marketing Manager
04/2017 - PRESENT
Houston, TX
  • Lead marketing operations, campaign strategy and optimization for Customer Growth programs and initiatives
  • Define the key marketing priorities and KPI’s with the product team. Define insights, hypothesis and roadmap of testing as well as market priority across the globe
  • Strong SQL or scripting skills with the ability to learn both
  • Lead the strategic development of CSE’s Innovation strategy. Works with Marketing, Technical and S&I Directors and BU cross functional teams to develop a comprehensive strategy
  • Establish a marketing plan detailing our strategy to drive new users to Teespring Direct across channels
  • Build and run Teespring Direct’s customer acquisition channels - key channels include Email, SEM & PPC, and SEO (+content marketing)
  • Consistently evaluate and refine acquisition channels to maximize results
Senior Growth Marketing Manager
06/2010 - 10/2016
Chicago, IL
  • Provide channel analysis and internal communication support as needed
  • Collaborate with Product and Engineering to establish new activation and retention programs
  • Support high-priority team needs which arise and require a versatile skill-set
  • Proven success in leading policy initiatives to achieve business goals
  • Thrive in a high-performance culture
  • Experience working with or on behalf of lobbying groups or political organizations
  • A team player with the ability to thrive in an entrepreneurial environment, balancing independent thought with collaboration
  • Familiarity with / curiosity about emerging channels and technology
Marketplace Growth Marketing Manager
02/2007 - 05/2010
Los Angeles, CA
  • Be responsible for, and effective at driving measurable top-line growth for some of the world’s most important, and most used products
  • Be familiar with and excited by the growth hacking concept
  • Prior tech startup experience
  • Exceptionally strong quantitative, analytical, and problem solving skills
  • Familiarity in major digital channels and tools such as email, display, social, search, SEO, A/B testing, etc
  • Growth marketing experience or an analytical role at a tech company
  • Effective at implementing and measuring channel success (cohort analysis, LTV)


Northwood University - Florida Campus
2002 - 2006
Engineer's Degree in Marketing

Professional Skills

  • Strong analytical skills, including experience in spreadsheets, analytics and bid management tools
  • Strong analytical skills and experience working in metrics based companies
  • Excellent storytelling, written communication, and proofreading skills
  • Strong leadership, relationship building and collaboration skills; ability to influence global and regional stakeholders, drive decisions
  • Strong written and verbal communication and problem-solving skills with an impeccable eye for detail
  • Multi-cultural sensitivity and strong communication and interpersonal skills
  • Excellent communication, project management and negotiation skills

How to write Growth Marketing Manager Resume

Growth Marketing Manager role is responsible for analytical, marketing, analysis, sql, automation, storytelling, forecasting, research, training, integration.
To write great resume for growth marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Growth Marketing Manager Resume

The section contact information is important in your growth marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Growth Marketing Manager Resume

The section work experience is an essential part of your growth marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous growth marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular growth marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Growth Marketing Manager resume experience can include:

  • Proven ability to work effectively across a wide range of internal teams, and produce in a fast-paced environment
  • Copywriting skills a huge advantage
  • Prior experience in creating integrated marketing plans (digital, print and radio advertising, email, direct mail, social media, and events channels)
  • Strong background in digital or mobile marketing (in-house or agency), ideally with experience in search (SEO & PPC) and/or App Store Optimisation
  • Exceptional communication, problem solving, and project management skills
  • Entrepreneurial spirit with the ability to thrive and multi-task in a fast-paced environment – have proven prioritization and decision-making abilities

Education on a Growth Marketing Manager Resume

Make sure to make education a priority on your growth marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your growth marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Growth Marketing Manager Resume

When listing skills on your growth marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical growth marketing manager skills:

  • Excellent prioritization skills and attention to detail Experience with HTML/CSS, SQL and automation
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
  • Proven ability to effectively influence others without directly managing them
  • Strong project management skills and ability to manage cross-functionally
  • Proven analytical skills, comfortable working in data-driven business environments, and ability to solve ambiguous problems
  • Strong project management and strategic partnership skills to drive marketing campaigns with external partners

List of Typical Experience For a Growth Marketing Manager Resume


Experience For Senior Growth Marketing Manager Resume

  • Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
  • Self-starter, who can work effectively with colleagues based remotely
  • Experience using marketing automation tools or email marketing platforms
  • Proven and consistent track record of executing against an aggressive growth strategy and contributing to growth rates above expectations
  • Acquisition marketing/digital marketing experience
  • Past experience either working on the brand side or digital agency/consulting company
  • Direct experience in web-based or mobile performance marketing

Experience For Growth Marketing Manager Booking for Business Resume

  • Experience in digital marketing and business development
  • Performance-based online experience
  • Analyse, review and report on the effectiveness of campaigns to maximise results
  • Demonstrated ability to discover and articulate business insight, provide well-structured data to support hypothesis, and analyze results
  • Develop strong relationships with cross-functional partners, especially game producers and Mobile Submissions team
  • Experience in the mobile or video games industry desirable but not essential

Experience For Marketplace Growth Marketing Manager Resume

  • Experience working cross-functionally and successfully managing multiple projects
  • Growth marketing experience and/or in an analytical role
  • Intuitive grasp of data and strong with Excel
  • Deep understanding of online and mobile advertising space, including platform/ tracking tools, technical integration, and best practices
  • Implement scalable growth marketing programs using AB and multivariate testing strategies and quickly applying learnings
  • Develop and drive digital testing strategies that involve creative targeting, A/B and multivariate testing
  • Facilitate the creation and management of testing platforms that allow marketing to test messaging, product, promotion and placement variations
  • Optimize the existing lead gen engine by building a framework and rigour around demand management and performance tracking

Experience For Growth Marketing Manager, Partner Program Resume

  • Manage Meu Vivo paid digital marketing budget assigned by CCDO ensuring efficiency in terms of €/active app user
  • Ownership of day-to-day monitoring and reporting for top-of-the-funnel metrics used to assess the performance of customer acquisition programs
  • Collaborate and build relationships with marketing and advertising teams across Amazon
  • Partner with Sales, international marketers, and marketing operations to successfully optimize the marketing ecosystem
  • Drive and optimize global mobile marketing campaigns with programmatic buying partners: Facebook, Google, Apple, Snapchat, etc

Experience For Associate Growth Marketing Manager Resume

  • Have thorough understanding of ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer, Kochava)
  • A talent for communicating diverse information in a clear, concise manner with a data-supported point of view
  • Drive, lead and monitor A/B and multivariate tests to optimize conversions and other performance marketing metrics
  • Be confident managing Amazon customer data to build new and unique segments
  • Set KPIs and review performance and insights for paid media campaigns with the marketing team and senior management as necessary
  • Own all administrative responsibilities including legal approvals and payments

Experience For Customer Growth Marketing Manager Resume

  • Maintain a thorough understanding of the global games market, player acquisition trends, and competitive landscape
  • Weigh in on advertising creative based on test data, cultural attitudes, and regulations
  • Support Lyft’s growth by improving automation and data integration
  • Develop our reporting and analysis tools for email and mobile channels across programs and geographies
  • Drive and manage paid advertising and media buys across online and offline channels in collaboration with our agency partners
  • Help brainstorm and execute new marketing strategies/experiments to drive traffic
  • Manage day-to-day digital and social media marketing efforts
  • Capable and comfortable working directly with engineers to guide and implement product changes required for your success (instrumentation, upsells)

Experience For Growth Marketing Manager, Expansion Resume

  • Develop, execute, and measure large scale acquisition marketing campaigns across Facebook and App Install Ad Networks
  • Work cross functionally with Engineering, Product and Analytics teams
  • Develop tracking best practices and an analytical framework to measure the impact of our programs around a North Star metric
  • Comfortable with data analysis and reporting
  • Develop a deep understanding of our product, audience, and their buyer’s journey
  • Design and manage digital performance marketing programs and campaigns
  • Develop campaign creative assets (ad copy, banners, landing pages) in partnership with external agencies and internal teams
  • Performance marketing
  • Design and develop lifecycle marketing programs to improve user engagement, conversion, retention, re-engagement, and reacquisition

Experience For Growth Marketing Manager, Demand Generation Resume

  • Approaches problem-solving and business goals with a data-driven mindset
  • Develop a deep understanding of our product, audience, persona and buyer journey
  • Be responsible for the Marketing Sourced Bookings target and the respective lead generation targets in Australia, India, Hong Kong and Southeast Asia
  • Manage stakeholders across global and local APAC teams that include Global and Country Marketing leaders and Sales leaders
  • Identify targeting segmentations, creative solutions to improve acquisition performance
  • Partner with International and Localization teams to support International advertising as appropriate

Experience For BB Growth Marketing Manager Resume

  • Experience managing channels like SEM, SEO, paid social, affiliate, mobile, display, and video marketing, and running campaigns on a CPM, CPC, CPA, and CPI basis
  • Nearly obsessive organizations skills, attention to details, and focus on quality
  • Drive integrated marketing execution that delivers growth – leveraging EMEA and Global tools and resources, or creating something from scratch when it’s truly needed
  • Deliver sustained and material growth in acquisition, activation, engagement and winback for the Creative Cloud Consumer, Small Business and Education segments, especially leveraging behaviorally triggered engagement marketing at scale along with impactful and repeatable cross-channel programs
  • Participate in product management-like processes including multi-week sprints, objectives and key results (OKRs), sprint planning, daily standups, develop solutions, remove roadblocks and be accountable for the outcomes
  • Design, run and measure weekly experiments through experiment brainstorms, developing and managing an experiment backlog, writing experiment documents, setting up measurement and weekly experiment reviews to share results, capture learnings and take next steps
  • Participate in cross-functional winback, mobile free-to-paid and engagement campaign and experiment execution and measurement in collaboration with the Go To Market team and across Display, Search and Engagement Marketing channels
  • Execute local (Los Angeles) and national marketing campaigns (e.g., Super Bowl promotion)
  • Analyze and determine key insights from key business drivers, competitive environment, trends, and operating metrics

Experience For New Growth Marketing Manager Resume

  • Write clear, concise, and creative copy maintaining a holistic view of the brand
  • Lead and manage the relationship with the Vivo teams and NOVUM CCDO team for the marketing plan developed for Meu Vivo App
  • Collaborate with internal CCDO and external OB stakeholders to create integrated marketing campaigns
  • Internal responsible in CCDO for achieving Meu Vivo active users goal
  • Propose to Vivo OB teams the marketing plan needed to achieve the goals set and ensure the execution of it as defined

List of Typical Skills For a Growth Marketing Manager Resume


Skills For Senior Growth Marketing Manager Resume

  • Combine a data-driven approach with strong marketing instincts to identify and prioritize target audiences
  • Strong analytical capabilities with insight and understanding of how a business operates
  • Advanced analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
  • Work effectively within a team in a fast-paced, growth environment
  • Strong B2B experience highly desired
  • Strong data analytics experience/passion
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for Xchange Leasing and its products
  • Marketing or CRM experience, with 5+ years building or managing email and mobile marketing teams

Skills For Growth Marketing Manager Booking for Business Resume

  • Terrific customer insights and empathy to connect marketing to customer experiences, thus creating value for consumers while capturing value for the business
  • Experience taking a data-driven approach to marketing campaigns
  • An unrivaled learning experience working with talented, passionate, and fun people
  • Experience being responsible for delivering highly successful growth, user acquisition, and engagement strategies
  • Have experience in A/B testing, copywriting and graphics
  • Experience in creating a culture of data-informed decision-making throughout an organization
  • Experienced with leading testing platforms, such as Optimizely, Adobe Target, or Google Website Optimizer

Skills For Marketplace Growth Marketing Manager Resume

  • Growth marketing or testing and optimization experience
  • Experience working with large datasets and using customer data to personalize campaigns across different segments
  • Experience managing third-party agency and contractor relationships
  • B2B product marketing experience, with a focus on growth
  • Enjoy working in a fast-paced, collaborative environment with multiple deadlines and priorities
  • Knowledge of and experience in the email marketing/small business marketplace
  • A strong grasp of ROI and analytics, and design and testing methodologies
  • Extremely detailed oriented, with 4+ years experience managing multiple projects simultaneously
  • Experience with statistical modeling and SQL or other relational database languages

Skills For Growth Marketing Manager, Partner Program Resume

  • Influencer / social media marketing experience
  • 1st year MBA with previous experience in marketing
  • Effective at working with large data sets to conduct analyses that measure channel success (cohort analysis, LTV)
  • Experienced manager able to hire and develop a marketing and acquisitions team
  • Strong track record of optimizing email and mobile campaigns with high impact results
  • Experience building processes that deliver perfect execution
  • Digital / growth marketing experience

Skills For Associate Growth Marketing Manager Resume

  • Experience in managing large-scale, sophisticated acquisition campaigns on Facebook
  • Experience in executing mobile campaigns across the app space
  • Email, push, and/or product marketing experience
  • Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing team to achieve that vision
  • Able to deliver highly successful growth, user acquisition and engagement strategies. Has experience in B2C and/or business audience marketing

Skills For Customer Growth Marketing Manager Resume

  • Plan, execute and measure with close attention to detail and a strong sense of urgency to drive results
  • Effective with product marketing and email marketing
  • Experience implementing and measuring channel success (cohort analysis, LTV)
  • Experience in email or performance marketing with a preference for growth marketing expertise
  • Intermediate to advanced personalization and email marketing experience

Skills For Growth Marketing Manager, Expansion Resume

  • Growth marketing experience or an analytical role at a tech company
  • Demonstrate resourcefulness for producing measurement analysis for unconventional growth initiatives
  • Drive deep understanding of priority audiences through partnership with analysts and researchers
  • Measure, analyze, adapt, and demonstrate ROI
  • Act as an internal champion to evolve lifecycle programs to limit BAMTECH communications to only what is effective and useful
  • Planning and delivering CRM strategies across the field organization of leasing agents to encourage customer retention and customer loyalty
  • Working closely with Marketing to ensure proper comms are sent to prospects that fall out the sales funnel
  • Working closely with General Managers, City Managers, and Showroom Managers to ensure the field’s needs are met

Skills For Growth Marketing Manager, Demand Generation Resume

  • Take responsibility for marketing KPIs and bring a creative approach to reporting and growing those KPIs
  • History of hiring, managing, and training teams in high-performing cultures
  • Work with Marketing Analytics team and Offline Channel Managers on all campaign ad hoc analyses, which includes response tracking and campaign reporting
  • Own the end-to-end execution of marketing acquisition programs, from content development to targeting, production, deployment, and testing
  • Manage and design our client’s student loan refinancing customer acquisition strategy and execution from end to end, including metrics and ROI tracking
  • Work with our messaging platform product and engineering teams to build tools and integrations to automate and improve our marketing efforts

Skills For BB Growth Marketing Manager Resume

  • Manage and design our student loan refinancing customer acquisition strategy and execution from end to end, including metrics and ROI tracking
  • A winning attitude that complements the driven-yet-balanced demeanor of our marketing team
  • Help create the conversion rate optimization strategy and implement ongoing analysis, testing and improvement cycles
  • Play with shiny new technology toys (Salesforce Platform, Marketing Cloud, Einstein Analytics, and more) to reinvent marketing as we know it
  • Track record of achieving statistically significant lift via conversion rate optimization in high growth, consumer facing technology platforms
  • A deep understanding of customer behavior, the fundamentals of sales, and marketing psychology

Skills For New Growth Marketing Manager Resume

  • Work with Ad Ops team to ensure agency partners are sending / receiving data to feed dashboard
  • Expert strategic and tactical execution knowledge of SEM, display advertising, and social media marketing
  • Audit, maintain, and streamline all user data flows in third-party marketing tools, ensuring 100% accuracy and timeliness
  • Built and/or managed high performing teams responsible for supporting multiple cross-functional stakeholders
  • Partner with digital marketing peers to deliver campaigns meeting company business objectives
  • Lead testing and optimization efforts around ad creatives and landing pages to maximize yield
  • Project manage across analytics, product, legal, marketing and partners to meet fast-paced weekly schedules while ensuring quality
  • Deep analytical and data acumen. Proficient with modeling, segmentation, reporting and Excel
  • Combine analytical thinking with storytelling to identify and engage the right leads

List of Typical Responsibilities For a Growth Marketing Manager Resume


Responsibilities For Senior Growth Marketing Manager Resume

  • Lead, manage and develop a team of growth marketers and dotted-line analysts and developers, ensuring rigorous experimentation methodology and execution that is scalable and sustainable
  • Experience in creating and presenting analysis with insights to management, utilizing advanced storytelling skills
  • Expert Excel skills (Pivot tables, conditional formatting, advanced formulas)
  • Build or improve upon ASO processes tools and programs that scale effectively and efficiently
  • Demonstrated ability to prioritise and manage projects, and lead them through to implementation
  • Exceptional written and verbal communication skills – English as a first language

Responsibilities For Growth Marketing Manager Booking for Business Resume

  • Experience working with and marketing leading edge AI and machine learning systems
  • Marketing, brand, product marketing, and/or consulting experience
  • Experience in growth marketing (or similar roles in product or marketing)
  • Experience in negotiating and executing on partner/promotion efforts
  • Build the product launch strategy for a range of products, ensuring alignment with business priorities

Responsibilities For Marketplace Growth Marketing Manager Resume

  • Experience managing a team of direct or indirect reports
  • Experience in email or performance marketing with an emphasis on personalization and experimentation
  • Implementing all facets of the CRO roadmap including planning, idea management, testing, optimization, reporting, and forecasting
  • Setting up and utilizing A/B tests, using Google Optimize or similar tools, and optimizing funnels across multiple devices and websites
  • Partnering with brands directly
  • Digital marketing expertise, including growing social channels, implementing high impact A/B tests, and driving creative asset pipeline
  • Define the target audience, create clear product positioning and write compelling messaging that communicates the value proposition

Responsibilities For Growth Marketing Manager, Partner Program Resume

  • Develop ongoing support plans that focus on user lifecycle, overcoming key usage barriers and meeting business growth goals
  • Develop a framework for regular testing and optimization to ensure communications across Email, SMS, Push and other channels are positively impacting KPIs
  • Be the authority on user needs and behaviour by conducting research and mining funnel data
  • Advance your career: take a leading role driving the company’s demand gen efforts
  • Develop and align on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team
  • Translate business goals and opportunities into quarterly and annual growth marketing plans
  • Deliver sustained and material growth in acquisition, churn management and winback for the Creative Cloud Consumer, Small Business and Education segments, especially leveraging predictive models and behavioral triggers at scale
  • Drive multiple experiments per week per team by leading experiment brainstorms, developing and managing an experiment backlog, writing experiment documents, setting up measurement and leading weekly experiment reviews to share results, capture learnings and take next steps
  • Lead cross-channel campaign planning, alignment, execution, and measurement in collaboration with the Go to Market business unit, Display, Search, and Web teams

Responsibilities For Associate Growth Marketing Manager Resume

  • Share out weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on dashboards, ad-hoc analysis, and quarterly marketing reviews
  • Build out personalized behavioral lifecycle programs that drive incrementality while improving relevancy
  • Manage quarterly marketing plans and budgets for your programs
  • Execute national-scale marketing campaigns (e.g., “Rosca de Reyes” promotion)
  • Work in a fast paced, always changing environment
  • Drive and manage paid advertising and media buys across online and offline channels in collaboration with our client’s agency partners

Responsibilities For Customer Growth Marketing Manager Resume

  • Expertise in using Excel, SQL and Miscrosoft suite of applications, presentation and layout
  • Build and lead a team responsible for executing engagement campaigns through email, mobile push, and other mobile/engagement touch points
  • Own the process for campaign development and execution, ensuring zero-error output and timely execution
  • Brief localisation requirements and work on specific strategies for keyword optimisation in non-English speaking territories
  • Undertake ad-hoc analysis as required – eg. understanding a sudden change in rankings
  • Set campaign KPIs and benchmarks. Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations

Responsibilities For Growth Marketing Manager, Expansion Resume

  • Work cross functionally with acquisition, CRM and product teams to grow new customer base, and to increase order frequency among existing diners
  • Implement and oversee tracking mechanisms to attribute conversions
  • Collaborate with teams to develop messaging, creative and promotions
  • Collaborate with internal product & analytics teams to streamline reporting, campaign operations & data feeds
  • Obsessive about understanding customer psychology
  • Make smart strategic decisions, matching customer needs with business needs
  • Drives decisions with both quantitative customer data and qualitative customer feedback. Can articulate WHY a shift in the data might be happening
  • Own marketing automation stack and integration with
  • Lead demand gen programs aimed at helping Intellimize grow revenue

Responsibilities For Growth Marketing Manager, Demand Generation Resume

  • Own measurement and reporting on a weekly basis
  • Partner with product managers, your growth marketing peers, developers, data scientists, and designers to develop, implement and analyze growth experiments
  • Drive execution of Offline Media campaigns (Radio, TV, OOH) that support Uber’s growth initiatives while achieving cost KPIs
  • Drive weekly, monthly, quarterly optimization tactics that consistently improve each offline channel’s ROI without losing sight of growth
  • Work with Program Managers to drive creative pipeline for any creative and promotional assets, including

Responsibilities For BB Growth Marketing Manager Resume

  • Exposure with growth hacking strategies that scale opportunities in an effort to elevate the company’s lead growth
  • Entrepreneurial and charismatic by nature – able to define a plan and executing, independently, or in collaboration with others
  • Masters in Marketing or Business Administration, or equivalent
  • Experimentation and testing
  • A passion for cutting edge innovation
  • Love playing games!
  • Love playing games

Responsibilities For New Growth Marketing Manager Resume

  • Health and exciting lunches and snacks offered daily
  • Monitor and enhance customer lifetime value strategies ensuring maximum profitability
  • Set clear, measurable product marketing goals and track progress against them
  • Lead analysis of product marketing programs and make recommendations that continually improve the efficacy of go-to-market plans
  • Collaboration with stakeholders ranging from senior leadership, technical partners, and teammates

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