Executive Marketing Manager Resume Sample

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Caden Gutmann
6048 Ernie Locks,  Los Angeles, CA
+1 (555) 441 9396

Work Experience

Executive Marketing Manager, Institutional
08/2015 - PRESENT
Boston, MA
  • Develop and execute key large-market, thematic campaigns that raise awareness of Pearson’s online program management services and position Pearson’s competitive advantage in the market
  • Develop and execute key campaigns that are focused on engaging critical target markets, accounts and new audiences exposing them to Pearson’s Online Program Management services
  • Understanding of instructor and student needs, and the digital educational trends in the higher education market
  • Knowledge of a wide range of sales and marketing techniques
  • Analytical skills that lead to effective product management, and product differentiation
  • Problem-solving skill set, and a demonstrated ability to translate insights into timely, effective strategies and marketing tactics
  • Travel 6-8 weeks domestically
  • Work with the web team to ensure that products/services are accurately reflected on our Web site and that all required lead acquisition components are fully in place
  • Conduct customer and learning consultant- facing presentations on a regular basis in both live and virtual environments
Executive Marketing Manager
11/2010 - 05/2015
Philadelphia, PA
  • Enable the field to clearly articulate the HESI value proposition through development of sales training material and a comprehensive suite of sales tools that support the buyer journey
  • Analyze the market and competitive landscape using existing and new market data to create product marketing strategies that ensure our product meets existing and emerging customer needs
  • Serve as an internal and external evangelist for HESI and provide subject matter expertise when working with internal marketing, sales, and support teams, as well as existing customers and prospects
  • Contribute to pricing strategy and participate in pricing and sales forecasting activities
  • Be the expert on your customers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Partner with integrated marketing team to execute the channel marketing strategy for HESI driving awareness, demand, and acquisition
  • Collaborate with sales, client services, training, and support teams to drive satisfaction, retention, and renewal
  • Displays leadership through anticipating and planning ahead for upcoming changes in the market and business


University of Phoenix - Vancouver Learning Center
2005 - 2009
Bachelor's Degree in Marketing

Professional Skills

  • Saas Marketing, sales experience
  • Services Marketing and sales experience
  • Experience working at the C level
  • Experience working at the C-level
  • Understanding of the Higher Education market form an Institutional perspective
  • Understanding of the Higher Education market from an Institutional perspective
  • Present ideas and information in influential and compelling ways

How to write Executive Marketing Manager Resume

Executive Marketing Manager role is responsible for digital, travel, training, marketing, health, landscape, education, benefits, strategy, forecasting.
To write great resume for executive marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Executive Marketing Manager Resume

The section contact information is important in your executive marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Executive Marketing Manager Resume

The section work experience is an essential part of your executive marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous executive marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular executive marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Education on an Executive Marketing Manager Resume

Make sure to make education a priority on your executive marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your executive marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Executive Marketing Manager Resume

When listing skills on your executive marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical executive marketing manager skills:

  • Inspires and encourages others to a higher standard of ethical behavior

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