Marketing Specialist Senior Resume Sample

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Donna Stroman
43540 Letha Drive,  Los Angeles,  CA
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Work Experience


Marketing Specialist Senior
05/2016 - PRESENT
Los Angeles, CA
  • Leading and orchestrating the Integrated Planning process in Marketing EMEA&MEE fully integrated with the Global Planning organization and the MU’s, and across SAP with our key stakeholders, and helps develop the longer-term strategic plans working closely with the Global Strategy teams and Regional teams and MU’s
  • Managing and optimizing the performance/ROI of our business in direct support of the EMEA&MEE Marketing Leadership Team and tightly aligned to the Global F4S CoE’s
  • Project management, writing, analytical, and interpersonal skills required
  • Monitor brand and message standards across all executions related to advertising, marketing collateral / signage, promotions and point-of-sale (offline and online)
  • Work experience required, preferably in performance based marketing
  • Strong quantitative, analytical and problem solving skills, combined with a high level of initiative
  • Technical aptitude and the ability to operate and thrive in a multi-tasking, fast-paced environment
Marketing Specialist, Senior
03/2010 - 02/2016
Chicago, IL
  • Proven experience taking data and providing proactive business insights
  • Strong Excel skills, statistics and analytics
  • Champion the BDO brand and the brand strategy for specific practices to ensure marketing and communications reflect the firm’s messages, brand positioning and visual identity
  • Experience in direct response marketing and media buying
  • Experience launching and optimizing paid social, prospecting and retargeting campaigns
  • Assist in delivering launch campaigns for major product releases
  • Develops schedules, status reports and attends weekly meetings for prioritization of workload
  • Support the Marketing Manager in the implementation of the annual Hilton HHonors mass promotion and application marketing activity calendar to support program goals
  • Support the development of three to four global integrated mass promotion campaigns, working closely with the Marketing Activation team, Brand Marketing teams and various channel owners to identify opportunities and marketing tactics
Senior Entertainment Marketing Specialist
12/2005 - 12/2009
Phoenix, AZ
  • Manage ongoing and new application campaigns to promote new and existing features and releases working closely with channel owners to identify opportunities and marketing tactics
  • Review and provide feedback on all application communications and assets, ensuring they align to our broader marketing strategy and brand identity
  • Support the execution of B2B promotions and campaigns to drive group business through Hilton HHonors incentives and programs
  • Take initiative on new tasks and demonstrate leadership amongst Team Members
  • Strong problem solving skills and solutions-oriented attitude
  • Effective communication skills, with the ability to clearly and concisely express complex ideas and concepts both verbally and in writing
  • Collaborate effectively with others and act in an objective manner in order to effectively solve problems

Education


Colorado State University - Global Campus
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Communicate effectively both verbally and in writing. Demonstrated organizational and project management skills
  • Excellent project management and organizational skills with attention to details
  • Superior communication, writing and editing skills in English (other European languages desirable but not essential)
  • Experience in A/B and mult-ivariate test design, execution and analysis. Experience creating nurture of “drip” email campaigns
  • Proficient in Microsoft Office applications with intermediate Microsoft Excel skills (Sort, Filter, VLOOKUP, etc.)
  • Good analytical and quantitative skills with ability to use advanced features of Excel, PowerPoint and Word
  • Solid experience in Marketing Operations, Performance Management, QBR’s, Planning and Marketing Campaign Planning and Execution

How to write Marketing Specialist Senior Resume

Marketing Specialist Senior role is responsible for digital, design, marketing, languages, analytical, editing, excel, reporting, retail, finance.
To write great resume for marketing specialist senior job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Specialist Senior Resume

The section contact information is important in your marketing specialist senior resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Specialist Senior Resume

The section work experience is an essential part of your marketing specialist senior resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing specialist senior responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing specialist senior position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Specialist Senior resume experience can include:

  • Experience in a marketing role, , with a genuine interest in the red technology and/or financial services industries
  • Basic HTML skill (sufficient for editing digital assets such as web pages or HTML emails)
  • Experience of event and logistics management
  • Relevant experience within a marketing-driven organization
  • Thinking analytically and apply to work along with other team members – objectives, strategies, measurement, and analysis and reporting
  • Represent APAC Digital Marketing and work closely with central corporate marketing team in driving and executing digital campaigns for the region

Education on a Marketing Specialist Senior Resume

Make sure to make education a priority on your marketing specialist senior resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing specialist senior experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Specialist Senior Resume

When listing skills on your marketing specialist senior resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing specialist senior skills:

  • Effectively manage in-bound Financial Advisor phone inquiries/ Initiate out-bound Financial Advisor phone calls
  • Very good experience with Adobe InDesign, Photoshop, or similar design/layout applications
  • Experience in marketing, multicultural marketing or financial services marketing
  • Strong knowledge of marketing principles and practices including product promotion, placement and pricing techniques
  • Proactively update/report marketing metrics to measure effectiveness of marketing programs/tactics
  • Experience developing marketing plans and collateral

List of Typical Experience For a Marketing Specialist Senior Resume

1

Experience For Marketing Specialist, Senior Resume

  • Strong project management and communication skills (specifically writing and digital campaign measurement)
  • Maintaining an engagement lane in our Transparency, App work plan, ensuring alignment with other areas of the product lifecycle team and plan
  • Learn complex product, industry and regulatory information and translating to both promotional and business writing for specific audiences, on-brand
  • Be a vocal and active participant in the financial aspects of your line of business responsibilities
  • Coordinate layout approvals for all materials from internal stakeholders and external partners
  • Provide assistance on special projects and overall team support as needed
2

Experience For Marketing Product Senior Specialist Resume

  • Plans, builds, optimizes, and tracks compelling and effective email marketing campaigns. Executes email campaign workflows from start, managing to established deployment dates
  • Compiles performance reporting and engagement dashboards for all campaigns
  • Works with product management and sales to develop a database of insights and hypotheses. Collaborates with cross-functional teams throughout email marketing execution
  • Leverages and implements additional email and landing page optimization tools (i.e. Litmus, Optimizely) to further enhance email experiences
  • Manages email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations
3

Experience For Senior NA Marketing Specialist Resume

  • Identifies issues and engages system support and appropriate team members as necessary
  • Own Asia Pacific digital marketing programs: marketing automation (EDMs, messaging tools, ChatNow), SEM campaigns, social media platforms, marketing technology platforms, digital analytics, website ownership
  • Represent APAC Digital Marketing Shared Services and work with regional field marketing managers and central marketing team to execute email marketing campaigns. Apply best practices for email drip, retargeting and nurture campaigns
  • Managing the email marketing database; cleaning and clearing database of hard and soft bounces and all unsubscribe requests and processes to ensure compliance with APAC local governance. Include maintaining the email marketing campaigns calendar across APAC
  • Work with central marketing team and digital vendors to execute paid search campaigns in Adwords, Linkedin, Baidu, Weibo and other platforms including ad creation, keyword selection, and campaign settings, and adjusting these over time to optimize ad spend and conversation rates
  • Creating and testing marketing landing pages and forms to capture and pass along qualified leads, and iterating on these over time to constantly improve conversion rates
4

Experience For Senior Entertainment Marketing Specialist Resume

  • Gathering and interpreting digital metrics, analysing market intelligence data and trends, reporting and presenting recommendations to APAC field marketing team
  • Assist in editing and proofing content from vendors/writers before implementing
  • Implement content changes to the website blueshieldca.com’s content hub
  • Implement optimizations from the SEO team on content suggestions
  • Measure and report performance of SEO content performance, assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize content and performance based on the insights
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
5

Experience For Senior Specialist, Partnership Marketing Resume

  • Help Analyze campaign performance and suggest improvements
  • Ensure emails follow industry policies and best practices
  • Build and manage a rich content/editorial calendar
  • Native or near native fluency in both Spanish and English is required
  • Works on campaigns of moderate scope where analysis of situations or data requires a review of a variety of factors. Exercises judgment within defined procedures and practices to determine appropriate action. Builds productive internal/external working relationships
  • Collaborate with colleagues to develop print and electronic communications, web presence, events, thought leadership, sales support materials, social media, and other efforts that align with sales and business goals
6

Experience For Senior PL Marketing Specialist Resume

  • Maintain strong relationships with the Sales team to both understand challenges and to provide detailed messaging and direction for prospecting efforts
  • Conduct ongoing pipeline analysis to determine marketing support opportunities. Work closely with Sales and Marketing Operations teams to understand lead status and campaign effectiveness, and to continually improve lead flow
  • Work independently and in conjunction with Product Marketing and Corporate Marketing to develop engaging content that effectively supports the sales organization in driving pipeline
  • Develop a strong understanding of Epicor’s products and the value they provide to the retail market at large, and within the various verticals served within the retail sector
  • Plan and execute account-based marketing campaigns through third party content marketing vendors to drive new leads as well as shorten the sales cycle for those in the sales funnel
  • Develops member marketing strategy and communication plans for key Priority Health projects (Transparency) and new strategic imperatives (member app/online portal and integrated service programs) to drive engagement and increase retention and satisfaction
7

Experience For Senior Healthy Living Marketing Specialist Resume

  • Identifying and strategizing around new engagement opportunities, and collaborating on their execution
  • Serves as main point of contact for marketing on key programs and initiatives to collaborate cross-functionally to build and maintain relationships
  • Self-directed and motivated to uncover information needed to move initiatives and projects forward to drive measureable results
  • Develop and execute marketing tactics across multi-channels (e.g. email, print collateral, SMS/text, website, direct mail, etc), completed on-time and on-budget, and reporting on metrics
  • Manage project budgets, including tracking and reporting specific elements and overall project costs
8

Experience For Senior Specialist, Hilton Honors Marketing Resume

  • Desire to learn new approaches and master new tools for marketing communications (e.g. web-based content management and CRM tools, Salesforce, Journey Builder, digital marketing trends, lead gen/nurture, work on an agile team)
  • Together with others on the product team, review upcoming feature and functionality design, and providing input from an engagement opportunity perspective
  • Campaign Effectiveness:working with other team members of the BMO, provide learnings and insights out of the marketing plans and programs to the Regional Leadership Team as the primary audience
  • Drive Operational Excellence:continuously identify areas of operational excellence to enable a seamless execution and a shorter Time to Market. Work collaboratively with F4S to make sure that the central services deliver upon SLA’s and provoke MU user adoption of those central services as tools
  • Medicare Advantage knowledge/experience
  • Plan, prepare, execute, and measure ROI-oriented marketing activities and programs with limited supervision while working within the broader Epicor brand guidelines and corporate processes. Use strong verbal and written communication skills to design and implement marketing lead generation programs, tools, and guidelines to be used by the sales team

List of Typical Skills For a Marketing Specialist Senior Resume

1

Skills For Marketing Specialist, Senior Resume

  • Experience developing strategic marketing campaigns, preferably within the B2B and/or tech industry
  • Retail marketing experience is helpful
  • Experience with Salesforce Marketing Cloud (SFMC)
  • A BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience
  • Three or more years of experience in health care marketing and/or communications
  • Collaborate with internal teams to post timely content and help optimize user experience
  • Understanding of the changing nature of the health care industry and health care issues/challenges
2

Skills For Marketing Product Senior Specialist Resume

  • Understanding of how various tactics augment and complement one another
  • Collaborate with product marketing and central marketing services teams to ensure relevant product positioning with supporting materials
  • Add value by evaluating, recommending and supporting testing of new programs and process enhancements
  • Create engaging written, graphic and video content while staying up-to-date on latest marketing technologies and social media
  • Works closely with Producers in implementing new marketing approaches
  • Coordinate marketing deliverables for web, email, direct mail, collateral, advertising, and social media from development to launch
3

Skills For Senior NA Marketing Specialist Resume

  • Oversees activities including coordination with legal, compliance, customer advocacy, finance brand management and marketing operations
  • Own and manage our CRM, marketing automation and campaign management process, execution, and reporting
  • Continually optimize through A/B and multivariate testing. This could include testing of message, subject line, offer, CTA, send frequency, layout, etc
  • Decision Making (includes Analysis)
  • Independently initiates and/or leads marketing programs, initiatives, promotions, or research projects
4

Skills For Senior Entertainment Marketing Specialist Resume

  • Master Promega’s CRM system and drive coordination of sales and marketing within CRM. Train team members and sales staff
  • Contribute to evaluation, selection and implementation of marketing technologies and communication platforms
  • Shepard marketing collateral/content through compliance/legal review process
  • BS/BA in Marketing or related field required
  • Independently develop, implement and evaluate creative marketing plans
5

Skills For Senior Specialist, Partnership Marketing Resume

  • Knowledge of legal, brand, and regulatory compliance requirements for marketing health insurance plans
  • An in-depth knowledge of marketing and communications, and their related methods, functions and practices
  • Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute marketing materials on their behalf
  • Works on the most complex projects or with the most visible/important initiatives
  • Works independently on the most complex and/or important projects
6

Skills For Senior PL Marketing Specialist Resume

  • Travel as needed to support client representatives and assist with on-site events
  • Displays strong project management skills through clearly defined goals, scopes and dependencies deadlines. Has clear oral and written communication and is ready to take on full Project Ownership of projects that impact the company’s bottom line
  • Enjoys working on a team and can build and develop effective relationships while being able to work effectively in an autonomous environment, proactive and persistent. Recognizes one’s own strengths and weaknesses
  • Coordinate marketing deliverables for web, email, direct mail, collateral
  • Establish and maintain relationships with internal partners for marketing activities
  • Manage vendor activities and projects
  • Manage external vendor relationships, activities and projects
7

Skills For Senior Healthy Living Marketing Specialist Resume

  • Comprehend and communicate due diligence analytics used to evaluate and compare investment managers, mutual funds and exchange-traded funds
  • Able to organize, prioritize and manage multiple tasks, responsibilities and deadlines; is able to follow through and accomplish goals, manage expectations appropriately and use firm’s resources efficiently
  • Experience with PhotoShop and InDesign
  • Handle multiple projects and priorities simultaneously in a fast-paced environment
  • Assess priorities and manage time and resources accordingly
  • Health Plan experience
  • Strong knowledge of African American segment cultures and subcultures
  • Detailed knowledge of health plans and insurance products, services and their financial drivers
  • Develop strong relationships and work well with senior leadership, management, physicians and peers, as well as to direct and supervise internal staff, vendors and consultants
8

Skills For Senior Specialist, Hilton Honors Marketing Resume

  • Work together with collateral marketing personnel to develop effective product marketing, presentation and proposal materials
  • Work experience in marketing
  • Identify issues, determine options and recommend courses of action in accordance with strategic objectives
  • Translate client’s goals and objectives into actionable & measurable display marketing programs in traditional display channels, direct buys, programmatic buys and paid social
  • Completes the coordination of ad-hoc marketing requests
  • Proficient in the use of Microsoft Office Suite, specifically Excel, PowerPoint and Word required
  • Familiarity with the characteristics of investment manager and portfolios of mutual funds and exchange-traded funds, and matching them to client risk/return objectives
  • Educate Financial Advisors about advisory products and the consulting services process
  • Assist in completion of Requests for Proposal (RFPs)
9

Skills For Senior Campaign Marketing Specialist Resume

  • Deliver effective recruit and client presentations as requested/ at their discretion, conduct on-site meetings and branch conference calls/ Assist with workshops as they present themselves necessary; travel as needed
  • Able to develop, monitor and manage detailed campaign timeline
  • Commitment to clear communications and transparency
  • Work with operations on new product costs, build forecast, and production to support Japan’s implementation strategies
  • Detail-oriented self-starter able to work independently
  • Design key segmentation strategies and campaign frameworks that support our customer’s buying journey. Drive best practices, requirements and the process of executing these campaigns. Support the proper creation of content and assets as required to fulfil campaigns
  • Constantly analyze existing campaign performance for opportunities to increase efficiency and marketing results using the analytical tools and partners at your disposal
  • Act as the SME to brand manager and other team members when establishing new campaigns, including ideation and framework requirements as well as salesforce and other software requirements
10

Skills For Senior Marketing Ops Specialist Resume

  • Serve as a contributing knowledge point for our company’s understanding of consumers’ media behaviors, latest trends/platforms and activity; providing actionable insights to our various lines of business
  • Works with teams to translate marketing requirements into functional campaigns within marketing automation and CRM systems
  • Help Optimize our marketing automation and lead nurturing processes through email and content
  • Be an active participant with a point of view on consumer and ad trends, emerging platforms, measurement, and performance
  • Structures and implements marketing tests to drive optimization (e.g., test creative copy, audience segments, etc.)
  • Help design and implement direct email marketing campaigns for digital adoption
  • Proofread emails for clarity, grammar and spelling and ensure mobile-friendly email templates

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