Marketing Programs Manager Resume Sample

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Lorenz Breitenberg
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Work Experience


Marketing Programs Manager
03/2017 - PRESENT
New York, NY
  • Co-develop strategic initiatives, drive tactical execution, and provide detailed analysis as well as opportunities for continuous improvement
  • Manage cost elements of each executed activity
  • Incremental Partner Programs
  • Collaborate with stakeholders to identify incremental opportunities for partner initiatives
  • Create, design, and implement joint marketing plans and activities with key partners
  • Monitor and identify areas where additional partner programs can be executed in-line with funding goals
  • Become a technology and partner generalist to aid in guiding the tactical execution of programs
Senior Marketing Programs Manager
01/2015 - 02/2017
Boston, MA
  • Provide guidance on best practices regarding database and email marketing in order to reach targets
  • Understand existing customer database, segmentation, and targeting best practices
  • Make recommendations for CRM improvement in relation to targeting activities
  • Drive the communication of programs and key strategies to the sales teams
  • Support the regional sales and marketing teams with the creation of both new enablement content and the maintenance of existing content to support direct and partner lead generation goals
  • Manage organization of content in collaboration with Sales Operations
  • Create multi-media tools to increase engagement metrics for premium content
  • Collaborative project planning with marketing, sales and internal other stakeholders
  • Team Leadership - act as the advisor and contact for marketing issues within the Company, suppliers and customers in the absence of the manager
Digital Marketing Programs Manager
04/2008 - 11/2014
Boston, MA
  • Mentor and advise Marketing Program Managers and Specialists in execution of the MarComs remit
  • Plan, execute, and manage worldwide integrated marketing communications initiatives aligned with company and SBU strategic objectives, internally and externally
  • Partner with Marketing Business Partners and other team members to plan and manage campaign strategy, tactics, timing, roll-out, budget and analytics
  • Manage respective campaign budget; allocate funds across year-long tactics and work closely with finance to reconcile monthly spend
  • Supervise and manage creative agencies/other vendors on various campaign tactics, including but not limited to providing creative guidance, reviewing/editing content, facilitating input briefs, gaining approvals, tracking budgets and synthesizing feedback
  • Assist in the evaluation of marketing vendor performance and strategic sourcing and assignment
  • Facilitate cross-SBU collaboration to ensure that One PAREXEL comes through in all tactical output
  • Interface with public relations, digital marketing, employee communications, analytics, events, regional teams, etc., to build and execute campaigns and programs
  • Working with the Events Manager, participate in the planning and execution of all conference and exhibition activities and logistics

Education


Southern New Hampshire University - Nashua Campus
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis
  • Excellent copywriting and editing skills, including the ability to write for different media and audiences
  • Proven experience running omni-channel b2b communications campaigns, with experience driving content development in digital, video and written content
  • Strong financial skills and related processes (Purchase Orders, Vendor Management, Budgeting, and Reconciliation)
  • Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence and is a team player
  • Strong analytical skills to track and measure activities to report on effectiveness
  • Strong written, oral, interpersonal and presentation skills

How to write Marketing Programs Manager Resume

Marketing Programs Manager role is responsible for marketing, analytical, analysis, presentation, communications, articulate, organizational, interpersonal, digital, excel.
To write great resume for marketing programs manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Programs Manager Resume

The section contact information is important in your marketing programs manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Programs Manager Resume

The section work experience is an essential part of your marketing programs manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing programs manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing programs manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Programs Manager resume experience can include:

  • Structured, well organized and able to effectively prioritise competing tasks and be a good time manager
  • Proven skills in leading/managing the execution of marketing program processes, projects and tactics
  • Strong project management skills managing workflows and deliverables across a matrix organization
  • Strong professional background as part of a successful marketing team, including direct experience developing and executing marketing strategy
  • Good understanding of social media landscape and experience in running paid campaigns
  • Digital native with a solid intuition for translating campaign objectives into compelling digital experiences

Education on a Marketing Programs Manager Resume

Make sure to make education a priority on your marketing programs manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing programs manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Programs Manager Resume

When listing skills on your marketing programs manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing programs manager skills:

  • Excellent listening, problem solving, written communications and verbal communication skills
  • Excellent written/oral communications, and interpersonal skills
  • Experience navigating complex organizations and effectively coordinate work among cross functional teams
  • Strong written and verbal communication skills; ability to articulate business and technical concepts at a high level
  • Strong project management skills; ability to manage multiple events concurrently
  • Proven experience implementing repeatable marketing programs with Systems Integrators focused on specific software packages

List of Typical Experience For a Marketing Programs Manager Resume

1

Experience For Senior Marketing Programs Manager Resume

  • Direct experience creating and driving successful multi-channel online marketing programs
  • Direct experience creating and driving successful multi-channel marketing programs
  • Creative, enjoys taking risks, and is open to learning from experiences
  • Experience interfacing with all levels in a Sales organisation including senior leadership, account executives, consultants and solutions engineers
  • Digital marketing experience including PPC
  • Experience supporting very large marketing events for technology company
  • Experience working within and reporting out of Salesforce is essential
  • Highly creative with a proven ability to develop and manage engaging programmes across different channels
2

Experience For Marketing Programs Manager, China Resume

  • Experience managing agencies / programs
  • Experience managing complex programs in international environment, preferably IT
  • Experience with global marketing programs
  • Think creatively and analytically to identify innovative strategies to ensure successful marketing campaigns with effective target audience reach
  • Marketing Program Management experience
3

Experience For Digital Marketing Programs Manager Resume

  • Experience in digital marketing or direct response environment
  • Recent event management experience
  • Strong knowledge of Agilent Mass Spectrometry products
  • Highly proficient acquisition marketer with deep experience across multiple channels
  • Managing the UK Marketing budget, including tracking all invoices
  • Ensuring all program elements are meticulously tracked in Salesforce.com and Hubspot/Eloqua to facilitate detailed reporting
  • Working with US-based creative team to localise collateral & content
4

Experience For Channel Marketing Programs Manager Resume

  • Understanding of campaign management techniques and methods
  • Takes the lead on initiating and defining Optiv’s marketing event strategy for assigned regional territories
  • Develop, execute and report on multi-channel B2B marketing initiatives spanning inbound, email, social, and advertising
  • Deliver results of programs at all levels including; tracking measurement and monthly reporting of business results
  • Execute and report on multi-channel B2B marketing initiatives spanning inbound, email, social, and advertising
  • Craft compelling, audience-focused messaging and copy for emails, landing pages, digital ads and other materials
  • Execute and report on multi-channel B2B digital marketing initiatives spanning inbound, email, paid search, display, social, and advertising
5

Experience For OEM Marketing Programs Manager Resume

  • Develop, execute and report on multi-channel B2B marketing initiatives spanning inbound, social, advertising, and events
  • Deliver program results at all levels, including tracking measurement and reporting of business results on a bi-weekly, monthly, and quarterly basis
  • Execute and report on multi-channel B2B marketing initiatives spanning inbound, email, Sales programs and advertising
  • Work cross-functionally with Product, Digital, Events and Regional Marketing teams to align marketing campaigns with overall Thingworx marketing initiatives
  • Participate in the launch of new products and releases customizing messages across Authorize.Net’s channels including merchants, developers and partners
  • Interested in using / adopting new technologies (ON24, social, digital)
  • Creative in finding solutions and new ways for doing the job
6

Experience For Dragon Professional Marketing Programs Manager Resume

  • Be accountable for measuring and reporting on campaign results
  • Own responsibility for marketing and channel marketing pipeline contribution to regions/channels
  • Collaborate with international marketing teams on bi-directional sharing of program plans and content to maximize leverage and scale
  • Lead quarterly marketing planning/review meetings with business units and regions to ensure strategic and regional goals are met
  • Distribution – Manage publishing of any program public facing materials on FICO.com, Jive, Box, and other areas as needed
  • Focus on paid search globall and optimizing keywords, landing pages, and ad copy to align with business objectives
7

Experience For Integrated Marketing & Programs Manager Resume

  • Build a marketing plan to support product strategy including demand generation goals for the Account Manager Sales teams
  • Manage the planning, implementation, and optimization of direct response display channel marketing campaigns across 3rd party websites and ad networks
  • Identify new areas of opportunity within existing channels, as well as evaluate and test new technologies using market trends & industry best practices
  • Aid in creating and management of digital marketing systems and workflow processes
  • Support budgeting and invoice process for digital marketing team
  • Collaborate with SBU stakeholders to lead development, execute and manage the tactical marketing plans
  • Initiate development, implementation, and compliance of marketing processes and standards that result in efficiency, consistency and the highest levels of quality output
8

Experience For Partner Marketing Programs Manager Resume

  • Able to connect customer needs through targeted marketing tactics
  • Be innovative with respect to programme creation and problem resolution, and ability to be process-oriented with respect to marketing operations
  • Develop strategic, multi-product demand generation plans and budget designed to achieve business goals including quarterly lead and opportunity targets
  • Serve as single point of contact for assigned Product Marketing Program
  • Sales Enablement – Engage with Scores Business Development Team and other teams within FICO on training events and support
  • Oversee regional marketing budget
  • Create marketing collateral and material designed for customer target segment
  • Plan, develop, create, and execute email marketing, social media, videos, Webinars, and live event campaigns focused on prospect and customer target markets
9

Experience For Inbound Marketing Programs Manager Resume

  • Budget management to align with business/marketing goals
  • Work with cross-functional team and 3rd party partners to maintain a high standard across marketing program execution
  • Monitor email governance, segmentation, timing, frequency, and personalization
  • Demonstrable knowledge in building lead generation and nurture/drip campaigns
  • Efficiently utilize marketing spend to lower cost per leads and cost per enroll metrics
  • Can plan marketing strategy against goals and budgets
10

Experience For Senior Marketing Programs Manager, UK Resume

  • Maintain and recommend creative trends and proactively seek competitor intelligence and communicate throughout the organization as appropriate
  • Able to manage large, cross-functional projects and work across teams
  • Able to think strategically, and put plans into action to achieve results
  • Lead a team of Inbound and Outbound Marketing Associates responsible for building pipeline and exceeding KPI’s (MQL’s and SAL’s) for the North America sales organization
  • Provide daily 1:1 coaching with the MA’s to achieve lead conversion rates on inbound leads and opportunity conversion rates on outbound prospecting activities that are among best in class for the industry
  • Continually train and grow the internal team’s knowledge on how to properly position the Document Cloud for Enterprise solution to help prospects move along the buyers journey
  • Partner with various internal teams to leverage existing campaigns and execute creative lead generation phone and web based activities within the defined geographies to increase interest and consideration in Adobe’s Document Cloud for Enterprise Solution
  • Work alongside the marketing leadership team to develop the overall on-boarding, educational development, and gamification programs to drive performance towards the team’s monthly goal and KPI’s

List of Typical Skills For a Marketing Programs Manager Resume

1

Skills For Senior Marketing Programs Manager Resume

  • Strong project management and organizational skills with the ability to multitask
  • Detail oriented with strong project management skills, balanced with the ability to think strategically
  • Metrics driven with demonstrated analytical skills
  • Deal with high pressure, visibility and workload; demonstrated business acumen and business analytics skills
  • Outstanding organizational, project management, negotiation, presentation, and analytical skills
  • Demonstrated experience managing partner marketing generating qualified leads in competitive markets
  • B2b marketing/communications experience, ideally with 3-5 customer reference marketing experience
  • Exceptional planning, coordination, project management, and communication (verbal and written) skills are necessary
2

Skills For Marketing Programs Manager, China Resume

  • Expert planning and time management skills
  • Prior experience in marketing or program leadership role for a large Systems Integrator or ISV for 5+ years
  • Excellent communications and presentation skill
  • A self-starter with a keen attention to detail, demonstrated ability to drive projects, and excellent follow-through
  • Excellent communicator, strong work ethic, enthusiasm and a positive approach
3

Skills For Digital Marketing Programs Manager Resume

  • Exceptional verbal,product pitching, and solution positioning skills
  • Good level of experience using SalesForce.com, Marketo, Microsoft PowerPoint and Excel
  • Proven track record and experience in leading campaign development and execution
  • Research experience in a life science discipline desirable, genomics or hands-on sequencing experience highly desirable
  • Advanced Excel skills. Proficient in spreadsheet manipulation – vlookup, formulae, concatenation, pivot tables, text-to-columns
  • Understanding or previous experience with Salesforce and marketing automation tools such as Eloqua, Marketo or Pardot
  • Marketing experience within UCC, security and networking
4

Skills For Channel Marketing Programs Manager Resume

  • Experience in other marketing disciplines, including lead generation, marcom, marketing automation, campaign management, branding or field marketing
  • Experience developing and executing inbound and outbound marketing programs to drive demand for new and existing products with internal and external agencies
  • Experience working in an interactive marketing environment, comfortable working with agencies, designers, writers, developers, UX and strategists
  • Experience successfully working cross-functionally including (but not limited to) Sales, Product Marketing, Product Management, and Finance
  • Direct experience creating and driving successful multi-channel online marketing programs
  • Experience in creating and implementing successful demand creation, lead and nurturing programs
  • Direct experience creating and driving successful multi-channel marketing programs
5

Skills For OEM Marketing Programs Manager Resume

  • Marketing experience in a role managing multi-channel marketing campaigns
  • Proven track record of success in developing the strategy and building repeatable marketing campaigns
  • Direct experience creating and driving successful multi-channel marketing programs
  • Vendor management experience working with internal resources and outside vendors including internal marketing agencies, graphic designers, and writers
  • Proven knowledge of single cell analysis and/or gene expression products and market, along understanding the buying influences of scientific customers
  • Work closely with channel partners, manage their MDF (marketing development fund) and make sure partners are doing effective demand generation activities
  • Experience in program management, content marketing, and/or product marketing
  • Demonstrate a deep understanding of the sales cycle and the role of marketing programs to stimulate sales growth
  • Experience with revenue-generating Marketing programs required
6

Skills For Dragon Professional Marketing Programs Manager Resume

  • Experience managing marketing programs and operational functions for high-tech companies
  • Experience using CRM, Google Analytics, and marketing automation tools highly desirable
  • Demonstrated success in partnering and building a successful relationship with sales
  • Experience sourcing and managing content development
  • Experience in working with marketing/sales automation tools
  • Experience in mentoring junior staff, and acting as subject matter expert for MarComs strategy and tactics
  • Strong understanding of key marketing concepts
7

Skills For Integrated Marketing & Programs Manager Resume

  • Strong understanding of digital inbound and content marketing
  • Analytical mind, skilled at digging into data to assess results and gather key takeaways for ongoing optimization
  • Global marketing experience, in particular working with regional teams
  • Experience with CRM and marketing reporting tools
  • Some experience writing email and advertising copy
8

Skills For Partner Marketing Programs Manager Resume

  • Experience developing marketing strategy
  • Strong background in marketing lead generation campaign planning and execution
  • Experience in a marketing role is required
  • In marketing, operations or project management experience
  • Experience utilizing Salesforce, Marketo, and/or other CRM/ Automation tools required
  • Good understanding of the public cloud market and technologies especially AWS
9

Skills For Inbound Marketing Programs Manager Resume

  • Good understanding of the public cloud market and technologies especially Azure
  • Experience in B2B marketing, preferably within IT
  • Ideally experienced in digital marketing campaigns and event management
  • Experience running social programs on Facebook, Instagram, Twitter, Vine, Snapchat and other social media platforms highly desired
  • ) experience running campaigns or programs
10

Skills For Senior Marketing Programs Manager, UK Resume

  • Experience utilizing Salesforce, Marketo
  • Experience in field and channel marketing
  • Experience in working with a sales team
  • Digital and Social Marketing experience and qualification
  • Proven success in collaborating with sales teams on programs to drive new revenue and accelerate pipeline
  • Software or technology marketing experience
  • Relevant work experience in partner marketing, demand generation in high-technology companies, ideally in cloud and/or enterprise software space
  • Experience with inbound marketing tools (e.g., Google Analytics, SEOmoz, HubSpot, TweetDeck etc.)
  • Results Orientated - Demonstrated ability to be proactive and take the initiative to get things done

List of Typical Responsibilities For a Marketing Programs Manager Resume

1

Responsibilities For Senior Marketing Programs Manager Resume

  • Past experience with attracting, recruiting and growing talent in a fast-paced environment
  • Solid background in developing technology positioning, messaging and content
  • Experience building and executing ABM and vertical marketing plans
  • Experience in developing and managing integrated marketing plans. Ability to think strategically and execute with attention to detail
  • Experience in building inbound/outbound marketing communication plans
  • Drive qualified leads for indirect and direct sales and brand recognition using effective marketing channels within these target verticals
  • Experience in B2B channel marketing, partner marketing
  • Experience translating partnered customer requirements to a marketing communications team to support print, digital and social media platforms
2

Responsibilities For Marketing Programs Manager, China Resume

  • Experience working with product information data feeds, including CNET
  • Typically, 3-4 years’ experience managing budgets, ideally within a marketing function
  • Marketing event experience (strategy and execution), preferably in technology
  • Programmatic marketing experience, B2B
  • Experienced with demand generation and tracking leads
  • For each industry, leverage data to build effective annual and quarterly marketing plans
  • Collaborate with regional field marketing teams for effective local execution of integrated field programs
3

Responsibilities For Digital Marketing Programs Manager Resume

  • BA or BS, or equivalent experience
  • Demonstrated ability to work cross-organizationally and with multiple external vendors
  • Become fluent in the marketplace dynamics, client segment needs, roles, and personas in priority growth markets across the EMEA region
  • Experienced Events background (physical and/or digital)
  • Experience with social media paid and organic campaigns
  • Strong work ethic and flexible to adapt to change
  • Constructing and implementing demand generation plans and programs to ensure a steady stream of leads to feed inside and outside sales
  • Helping ensure regional sales representatives have ample opportunity and lead flow to facilitate the team hitting its quarterly and annual targets
  • Working knowledge of direct marketing prowess and exhibition coordination
4

Responsibilities For Channel Marketing Programs Manager Resume

  • Understanding of analytics and measurement tools, and a data-driven approach to marketing
  • Managing program budget, including the development of a quarterly spend plan, PO’s and invoices with agencies, and management of multiple budget sources
  • Aggregate and maintain inputs for customer marketing strategy and planning, including audience insights, personas, messaging, competitive information
  • Perform ongoing A/B testing and list segmentation to deepen understanding of target personas
  • Partner with Digital Marketing Manager to build a full-funnel marketing plan to support product strategy including awareness and demand generation activities
  • Work with distributors and resellers to ensure compliance with defined marketing standards to maintain consistent messaging to existing customers and prospects
  • Drive, Passion, Curiosity and has a deep understanding and passion for building and understanding customer relationships
  • Coordinate with the Business Development and Marketing Production teams to ensure messaging is optimized to ensure campaign success
  • Build marketing plans to support product strategy including awareness and demand generation goals
5

Responsibilities For OEM Marketing Programs Manager Resume

  • Work closely with Corporate, Solutions and other marketing teams to develop new program offers to support field marketing’s demand generation efforts
  • Partner with marketing operations to monitor the performance and ROI of marketing programs to ensure they meet strategic objectives
  • Manage lead generation campaigns, including multi-touch email campaigns, LinkedIn prospecting, direct mail and more
  • Develop tools, templates, how-to guides, training and other resources to help Chairs in their own marketing outreach
  • Partner closely with other departments, including business operations, sales and digital marketing
  • Thorough marketing or channel sales background with responsibilities for multiple, multi-touch marketing initiatives
  • Expertise working with creative agencies and an understanding of print processes
6

Responsibilities For Dragon Professional Marketing Programs Manager Resume

  • Expertise in managing budgets and using procurement/financial systems
  • Expert in demand generation, digital marketing and content marketing
  • Define business planning assumptions including required resources, outside vendors, and investment
  • Create / adapt / communicate channel marketing toolkits such as industry brochure, seminar-in-a-box, marketing program, etc
  • Be the conduit for sharing of marketing best practices among partners
7

Responsibilities For Integrated Marketing & Programs Manager Resume

  • Create marketing programs, such as on-boarding, to foster customer success
  • In campaigns, integrated marketing or marketing communications
  • Adept at embracing and utilizing technology
  • Plan and execute marketing events from start to finish, pre-event work, event coverage and coordination, and then post-event follow up
  • Provide real-time and summary (performance and ROI) reporting on all activities to Director, Field and Channel
  • Ensure consistency of corporate messaging upheld across all campaigns
  • Help manage the campaigns budget and provide closed-loop communication about spending and planned allocations
8

Responsibilities For Partner Marketing Programs Manager Resume

  • Manage schedule of ongoing campaigns and programs that support core goals for demand generation
  • Lead the development and execution of global, multichannel marketing programs with cross-functional teams to meet target results and objectives
  • Collaborates with Industry Marketing to identify target industries and solutions that are most replicable
  • Presents to Sales upcoming campaigns and sales tools
  • Engages Product Marketing to prepare for product launches and product communications
9

Responsibilities For Inbound Marketing Programs Manager Resume

  • Manages and executes marketing programs initiatives
  • Participate in meetings with regional field and solution marketing leads to better understand needs and address concerns
  • Drive best practices for program development -from strategy and messaging all the way through execution
  • Develop and refresh program kits following the 80/20 rule – 80% delivered via centrally-produced kit, and final 20% customization's in the field
  • Identify thought leadership opportunities and develop a deep understanding of business landscape to accelerate Trimble’s capability to connect with customers and deliver executional excellence
10

Responsibilities For Senior Marketing Programs Manager, UK Resume

  • Develop, manage, and execute all aspects of marketing programs including budgeting focusing on creating demand for Blackboard’s products and services from both existing clients and prospects across both direct and indirect channel markets across the EMEA region
  • Employ marketing best practices, cross-regional scalability and develop further innovative ideas to drive demand across Blackboard’s markets and channels
  • Engage with Blackboard’s Demand Management Team to adapt strategic campaigns and content for use in EMEA
  • Deep understanding of the education industry, business drivers in emerging markets with a focus on the needs and pains of the administrative, academic, and IT leaders
  • Be fluent in the business drivers for the markets in which we operate across EMEA and able to articulate them into meaningful programmes and content to open up new markets

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