Marketing Programs Resume Sample

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Natalia Hackett
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Work Experience

Marketing Programs Specialist
12/2016 - PRESENT
Dallas, TX
  • Extensive PC proficiency with expertise in Microsoft Word, Excel, Access and PowerPoint
  • Proficient in conducting market research on the Internet
  • Multi-task and meet required deadlines independently
  • Strong analytical skills and general knowledge of accounting principles
  • Deliver programs that create and deepen relationships with home owner
  • Drive leads and sales through integrated take to market strategies
  • Drive segment engagement, experience & satisfaction
  • Lead a team of agile resources to ensure delivery of various major programs, while ensuring budgets are maintained and managed
Marketing Programs Dev Mgr
09/2014 - 11/2016
Houston, TX
  • Creates marketing assets in to track content adoption and performance
  • Measures and reports on campaign results for continual optimization of creative, offers, and media execution including monthly, quarterly, and annual reporting on campaigns and newsletter performance
  • Coordinates across Global Programs team to maintain campaign and program updates on Qlik’s internal marketing Confluence site
  • Assists in various Global Programs projects as needed
  • Drives revenue and ROI through the creation, development and execution of strategic marketing campaigns and programs
  • Identifies campaign and program goals through development of a short term & long term action plan that defines our target audience, budget and opportunity to drive awareness & revenue
  • Works with key leaders and stakeholders to identify our target audience and key objectives to drive awareness and traffic to our marketing vehicles
  • Uses Salesforce and Pardot tools to analyze and identify target markets, builds & automates campaign processes and tracks campaign metrics
Internship Marketing Programs Europe
11/2009 - 03/2014
Boston, MA
  • Develops and executes quarterly demand gen campaigns based upon key themes and/or opportunistic content such as analyst reports
  • Project manages campaigns end-to-end including: collaboration on messaging, content and creative creation, identifying the target list, Marketo asset builds, program testing, campaign result projections, and post campaign analysis
  • Coordinates additional campaign promotions through the web, social media, and digital teams
  • Develops campaign enablement materials to support internal and channel communications
  • Plans, packages and delivers global product webinar kits to support webinar program, including speaker management and demand generation development
  • Partners closely with Marketing Operations team on Marketo programming, ensuring accuracy of Marketo selections and builds for global execution
  • Sets up campaigns in and monitors and reports on results in Qlik applications


Ave Maria University
2003 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Excellent written and verbal communication, influential skills and excellent problem solving skills
  • Excellent project management skills: Strong communication, organizational, time management skills and attention to detail
  • Strong organizational & project management skills. Attention to detail with ability to multi-task and prioritize tasks
  • Outstanding writing skills, social media experience is mandatory
  • Strong negotiating skills and ability to make cost-saving recommendations
  • Excellent reporting and record keeping skills
  • Strong executive presence with effective verbal and written communication skills

How to write Marketing Programs Resume

Marketing Programs role is responsible for analytical, marketing, organization, microsoft, interpersonal, reporting, advanced, presentation, powerpoint, excel.
To write great resume for marketing programs job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Programs Resume

The section contact information is important in your marketing programs resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Programs Resume

The section work experience is an essential part of your marketing programs resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing programs responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing programs position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Programs resume experience can include:

  • Excellent presentation skills with solid communication skills both verbal and written
  • Positive attitude and solid work ethic; good organizational, prioritization, initiative, and communication skills
  • Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness
  • Strong written communication skills and confidence in drafting marketing messages
  • Strong collaboration (partnering), influencing and negotiation skills
  • Strong computer skills with knowledge of Microsoft Office Suite, Google Analytics, and other marketing management platforms

Education on a Marketing Programs Resume

Make sure to make education a priority on your marketing programs resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing programs experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Programs Resume

When listing skills on your marketing programs resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing programs skills:

  • Strong communication and presentation skills – ability to communicate effectively with internal and external stakeholders, including vendors and clients
  • Strong working knowledge and proven experience with print production processes and techniques (artwork, pre-press, printing.)
  • Strong written, editing, proofreading and oral communication skills
  • Advanced project management skills, including strong attention to detail and ability to manage multiple demands simultaneously in fast paced environment
  • Strong working knowledge and proven experience with digital development and production processes and techniques (web, mobile, social, etc.)
  • Proven integrated marketer with strong evidence of digital and 1:1 delivery

List of Typical Experience For a Marketing Programs Resume


Experience For Marketing Programs Specialist Resume

  • Independent, detail-oriented, and flexible self-starter with strong written and verbal communication skills
  • Strong analytical skills, with technical aptitude
  • Outstanding communication, interpersonal and organizational skills
  • Exceptional ROI-tracking skills; able to prove what is –or isn’t—working through data
  • Business experience and 2 years marketing experience
  • Experienced all-around marketing athlete with proven leadership abilities
  • Marketing experience, preferably with experience using Marketo or other marketing automation platform
  • Recommend simple and effective critical metrics to measure effectiveness of marketing activities/ initiatives

Experience For Manager, Marketing Programs Resume

  • Results driven with a passion for providing excellent experiences for customers
  • Skilled in marketing testing, data analysis and reporting
  • Strong background in direct response advertising, testing, and optimization
  • Experience in additive manufacturing marketing
  • Liaise with key internal partners to implement effective 360 campaigns including in-house creative team, social media, PR, regional marketing team members, etc
  • Demonstrated record of guiding campaign and marketing program results
  • Excellent understanding of sales needs, the customer buying cycle, campaign metrics and analysis, and market intelligence resources

Experience For Marketing Programs Dev Mgr Resume

  • Strong understanding of marketing tactics and channels, and best practices to optimize performance
  • Partner with the SDR team to educate on how to use the tools, content, and messaging to help drive MQLs and an effective hand-off to sales
  • B2B program marketing experience, preferably in the enterprise software field
  • Related experience in the following areas
  • Team leadership and management experience, including agencies and employees
  • B2B marketing experience
  • Demonstrated proficiency in Microsoft PowerPoint

Experience For Manager Marketing Programs Resume

  • Possess a positive attitude and good sense of humor
  • Experience in ecommerce
  • Manage reporting to give sales a good view of what is going on in the field
  • Develop strong working relationships with field staff to enhance program adoption in market
  • Demonstrated success in development of consumer marketing communications
  • Proven success in collaborating with outside agencies and/or suppliers
  • Prioritize work based on business need
  • Establish all service policies ¬ Foreign tires, Cross border, Dealer priorities

Experience For Assistant Director, Email Marketing Programs Resume

  • Manage relationship with exhibit services company to ensure booth properties are maintained and shipped to the correct shows for most effective cost savings
  • Past experience in event production and design needed
  • Strong track record of collaboration with sales teams and retail partners
  • Displays strong sense of urgency and takes full ownership of projects
  • Solid analytics and attention-to-detail
  • Understanding of creative tactics and execution to maximize response
  • Working knowledge of Microsoft PowerPoint, Excel and Word required
  • Overall program management including planning, creating and executing regional marketing campaigns designed to acquire and retain customers

Experience For Manager, Marketing Programs Operations Resume

  • Plan and carry out marketing initiatives aligned with achieving Red Hat Sales and Marketing goals
  • Support Marketing leadership updates, participating in governance routines and planning or QBRs
  • Build & retain high performing team that’s capable of delivering the results to meet performance goals
  • Grow CDW’s marketing income for existing vendor partner customer base
  • Work closely with hiring managers and BU heads to identify ongoing talent needs
  • Work with the US Recruiting Manager to develop quarterly recruiting plans and programs related to college recruitment

Experience For Senior Manager, Work Marketing Programs Resume

  • Develop thought leadership contentranging from webinars, ebooks, blog posts, whitepapers, and more to support high-level marketing team goals and metrics
  • Liaise directly with marketing team leads within Americas countries to support marketing needs
  • Support the development of retail campaigns to drive engagement; assist in determining marketing and promotional needs
  • Collaborate with Director of Marketing Programs and key cross-functional stakeholders to identify, to coordinate, and manage all PBS marketing programs
  • Leverage Salesforce (CRM system) and Marketo (marketing automation platform) to architect the structure and flow of said programs and resulting leads

Experience For Director of Integrated Marketing Programs Resume

  • Write and issue internal communications regarding new content assets and marketing campaigns to keep sales informed
  • Troubleshoot and track project issues, communicating with team and escalating if required
  • Extremely motivated, independent, reliable and capable of performing in a high-pressure, fast-paced, and ever changing environment
  • Talent development across the marketing organization
  • Leverage B2B marketing strategies and tools across the
  • Uncover, Qualify, Position, Negotiate, and Close sales opportunities for CDW’s integrated marketing activities to our vendor partners

Experience For Partner Marketing Programs Account Manager Resume

  • Determine appropriate landing spots for talent and ensure a smooth handover to recruitment and department
  • Develop and maintain partnerships with schools and colleges on an ongoing basis
  • Build integrated marketing campaigns that drive success across all funnel stages: awareness, evaluation, adoption, and advocacy
  • Build and manage field events including venue selection, vendor and budget management, and partner/sponsor orchestration
  • Own responsibility for all aspects of accelerating revenue growth via development, deployment and measurement of campaigns and sales enablement
  • Own overall program management, including development/oversight of all digital and print materials and agency management if needed
  • Provide input to all GWIM Program work in flight (planning reviews/ input, creative reviews)

Experience For Manager, Global Channel Marketing Programs Resume

  • Oversee annual GWIM Content Marketing budgets, manage agency relationships, draft annual and interim SOWs, reconcile issues
  • Work cross functionally to maintain PBS related email marketing and social media schedules
  • Work with Digital Marketing to keep the Bottomline website updated with the latest and most relevant content assets
  • Keep a products and solutions view of the SMB marketing forecast, target and YTD achievement
  • Drive the downstream / outbound, product marketing for CMOS BU in China and Asia-Pacific regions
  • Build cohesive and necessary team relationships in the org as well as with CMOS, RF, and ASIC PLMs, DE, TD, Strategic Marketing, and other teams
  • Meet quarterly metrics goals for specific marketing attributes (technical collateral downloads, webinar/video views, event registrations)
  • Drive the strategy and execution of Business to Business Marketing programs that drive sales pipeline results
  • Develops client touch plans around acquisition, market penetration, retention and re-activation

List of Typical Skills For a Marketing Programs Resume


Skills For Marketing Programs Specialist Resume

  • Excellent communication skills, self-motivated, positive attitude and creative thinker
  • Excellent presentation/communication skills, with the ability to clearly present the localization life-cycle to internal clients
  • Outstanding organizational skills, attention to detail and the ability to multi-task in a fast-pace environment
  • Entry project management skills, including use of Microsoft Project or similar tool
  • Intermediate research and reporting skills
  • The ability to work effectively cross functionally within an organization, including across global regions
  • Strategic skills: ability to identify key issue, frame them, analyse them and use the results to shape a forward-looking vision for a function
  • Olid experience in business support arena including strategic planning/analysis/process and project management

Skills For Manager, Marketing Programs Resume

  • Highly experienced Marketing professional with B2B experience
  • Exceptional Microsoft Office skills including Excel and PowerPoint
  • Effectively communicate marketing strategy as it relates to sales, partners and clients
  • Works effectively with all levels and departments; all partners and clients
  • Advanced Excel skills (formulas, pivot tables, macros, lookup tables, etc.)
  • Understanding and experience in Search Engine Optimization (SEO)
  • Direct experience creating and driving successful multi-channel online marketing programs

Skills For Marketing Programs Dev Mgr Resume

  • Experience leading and partnering across virtual teams with varying levels of technical and creative expertise, to drive consensus and further the UHNW agenda
  • Experience managing Internship and Scholarship programs and in forging partnerships with schools and academic associations
  • Comfortable handling multiple and sometimes competing priorities with exceptional responsiveness
  • Experience working with/managing agency partners
  • Demonstrated understanding of the highly regulated
  • Strong analytical and problem solving with the ability to analyze business problems and develop project plans to solve
  • Intermediate experience with spreadsheets or presenting financial information
  • Entry experience with estimating tools
  • Proven abilities in project planning and risk management

Skills For Manager Marketing Programs Resume

  • Strong analysis and problem-solving capabilities
  • Solid analysis and problem-solving capabilities
  • Prioritization and techniques for working in a fast-paced environment
  • Self-starter who demonstrates initiative and proactively
  • Financial product experience
  • Executive level presentation experience

Skills For Assistant Director, Email Marketing Programs Resume

  • Experienced in creating, driving, and sustaining programs in a highly matrix financial driven environment
  • Substantial commercial experience in marketing and communications, ideally gained within the financial sector
  • Marketing experience across multiple channels
  • Experienced leader in strategic planning/analysis
  • Knowledge and/or experience with capacity planning processes/tools
  • Experience managing in a complex matrix environment
  • Experience in/knowledge of software or related industry

Skills For Manager, Marketing Programs Operations Resume

  • Experience with Marketo and
  • Working in an international team and environment, gaining expertise in working for multiple European markets
  • Building Strategic Working Relationships throughout the organization
  • Marketing in action in all vehicles and formats
  • Understanding of the bank’s card products and services and their value proposition for customers/clients
  • On-Time delivery of marketing materials required to support 2017 marketing plans worldwide (including new product launch)
  • Develop and optimize translation project workflows, ensuring project timelines and budget are met while consistently delivering high quality translations

Skills For Senior Manager, Work Marketing Programs Resume

  • Provide reporting and basic analysis on Marketing campaigns
  • Works with Marketing Analytics function to drive optimization of financial performance through on-going program analysis and continuous process improvement
  • Develops and maintains trusting, respectful and professional relationships with internal marketing clients and stakeholders
  • In coordination with marketing subject matter experts, works with internal legal and compliance teams to gain approval of campaign messaging
  • Articulate CDW’s marketing value proposition to new and existing vendor partners
  • Create and deploy campaigns for Riverbed’s channel leading to targeted outcomes in marketing sourced and influenced pipeline through the channel
  • Develop and continuously monitor weekly reporting of database KPIs, including campaign performance, company’s pipeline and revenue attribution
  • Ensure programs provide consistent Centrify branding and messaging, and properly educate and inform on Centrify solutions

Skills For Director of Integrated Marketing Programs Resume

  • In Program Management, marketing strategy, or B2B segment marketing
  • A positive, pleasant, team-oriented working atmosphere
  • Expert knowledge of Microsoft Office including Excel, and Power Point
  • Provide customer and sales support including issue resolution/escalations and general inquiries
  • Support customer communications to program members and internal stakeholders in partnership with direct marketing team
  • Assist with execution of ongoing project plan and key follow-up items
  • Provide special project support, including research opportunities
  • Able to represent the company well when working with outside parties
  • Work across Global Marketing to forecast quarterly translation needs and provide project specific briefings to LionBridge

Skills For Partner Marketing Programs Account Manager Resume

  • Prepare and maintain translation documentation, including Qlik’s glossary of terms
  • Coordinate weekly Global Programs updates to global email flighting calendar
  • Knowledge and interest in continuing to learn and identify ways to optimize processes
  • An analytical approach to measuring results over activity
  • Maintain Marketing Promotions calendar and manage larger promotions similar to a project with regular touch base meetings and updates to stakeholders
  • Communicate ad specifications and creative lead times to Marketing points of contact
  • Provide trafficking instructions to Ad Ops

Skills For Manager, Global Channel Marketing Programs Resume

  • Confirm Rich Media testing completed and creative assets built in house on time
  • Works with key business owners to confirm the scope, approach, audience, timing and deliverables. Obtains buy-in and approvals
  • Works across teams and departments to ensure achievement of marketing campaign objectives
  • Monitor performance of marketing plans implemented
  • Assist with managing schedule and work-flow issues
  • Flawlessly execute campaign activity required to deliver key programs, as determined by the HO Marketing Programs within timeframes and budget
  • Closely align with and advise PPM’s category teams around vendor partner marketing engagement
  • Responsibility for team’s implementation of social media tactics across multiple channels/platforms

List of Typical Responsibilities For a Marketing Programs Resume


Responsibilities For Marketing Programs Specialist Resume

  • Superior organizational, prioritization, and project management skills
  • A PowerPoint Guru and use of other advanced skills in Microsoft Office toolkit
  • Work effectively with all levels and departments; all partners and clients
  • Demonstrated experience and performance in a comparable role with exposure to Pharmaceutical Commercial and / or Medical regulations
  • Preferable skills for success in role includes but not limited to

Responsibilities For Manager, Marketing Programs Resume

  • Effectively Communicates Vision, Mission and Goals
  • Experience in marketing: developing, executing, and managing multi-faceted campaigns and programs that drive engagement, preferably in a B2B company
  • Demonstrated success in owning, leading and managing demand generation programs in B2B organizations at the enterprise level
  • Hands-on B2B experience, preferably in a SaaS environment, in demand generation, field marketing or account based marketing
  • Proven success with executing integrated, streamlined marketing programs on both a strategic and tactical level

Responsibilities For Marketing Programs Dev Mgr Resume

  • Experience successfully mentoring and managing a team
  • Knowledge and experience with email marketing and managing digital content is advantageous
  • Demonstrated success working in a technical environment and in a decentralized marketing organization
  • Experience in marketing, product management, program management, or related field
  • Excellent knowledge of the US academic environment including college rankings, relative strengths, industry affiliations, niche groups etc
  • Hands-on Marketing Automation experience
  • Marketing experience, B2B and/or financial services
  • 5 – 8 years Marketing Experience
  • Experience working with a global team to drive demand across regions

Responsibilities For Manager Marketing Programs Resume

  • Strong understanding of Resource Development
  • Extensive B2B marketing experience
  • Marketing/brand management experience in a consumer-focused company
  • Program and relationship management experience
  • Experience with workplace software (PPT; Excel; etc) to draft visual plans and strategies
  • Adapt, optimize, evolve and execute the SMB IP program in EMEA across MUs by priority

Responsibilities For Assistant Director, Email Marketing Programs Resume

  • Prioritize and multi-task; work under tight deadlines
  • Flexible and adaptable with strong business acumen
  • Work experience in a sales support related role. (required)
  • Program or project management experience
  • Experience working across a matrix environment

Responsibilities For Manager, Marketing Programs Operations Resume

  • Experience with measurement and analysis of customer data across various channels
  • Experience with brand delivery across social media channels
  • A good collaborator with a sense of humor and a passion for what they do; brings enthusiasm and a willingness to brainstorm to come up with innovative ideas
  • One to three years of related work experience
  • Strategic partner relationship management experience

Responsibilities For Senior Manager, Work Marketing Programs Resume

  • Strong understanding of ABM best practices
  • Experience with a BA, BS or equivalent
  • Outstanding written and spoken English
  • Ensuring compliance with enterprise and department processes and policies to ensure control and achievement of standards
  • Support global events for targeted accounts by managing overall project, working with sales reps and clients and creating promotion plan & follow up
  • Manage and monitor quarterly and annual budgets in marketing to ensure we bring the teams in on target by achieving +/-1% of Target vs. Plan
  • Support cross¬functional teams in creating and implementing multiple marketing programs
  • Collaborate with marketing, field and brand communications teams in planning and delivery of marketing campaigns
  • Expertise in retargeting, email marketing, webinars, and landing page optimization, and website analytics

Responsibilities For Director of Integrated Marketing Programs Resume

  • Participate in social media programs as part of Centrify social media team including presence and posting on LinkedIn and Twitter
  • Seeks sense of accomplishment from creating results & generates excitement and support for marketing programs within the organization
  • Serve as key marketing account manager for local, regional and national lodging partnerships on behalf of ACA
  • Manage world-class global demand generation campaigns targeting horizontal and vertical audience across global markets including oversite of
  • Optimizes marketing spend via budget management/planning
  • Manage reporting and target setting in budget management tool (Allocadia)
  • Manage team of marketing programs and demand generation professionals to development world-class marketing programs
  • Work with product & content marketing to drive the production of engaging content to feed nurture and lead generation programs
  • Take accountability for funnel conversion rates across marketing programs and provide recommendations on improving program performance

Responsibilities For Partner Marketing Programs Account Manager Resume

  • Assist in setting marketing campaign goals and define metrics for measurement
  • Coordinate with product marketing for messaging and sales follow-up on leads
  • A passion for communications and design, with an interest in B2B marketing
  • Multi-task and thrive in a fast-paced environment while producing high-quality work
  • Act as the key driver of the firm’s Marketo platform for targeted marketing automation

Responsibilities For Manager, Global Channel Marketing Programs Resume

  • Comfortable with working in a satellite office, away from the core demand gen team
  • Drive awareness of Discount Programs and Partnerships via sold marketing programs
  • Queries, models, analyzes and optimizes marketing spend against budget
  • Responsible for leading rhythm of the business reports and overall process improvements
  • Work with marketing leadership and their operations leads to allocate/manage targets within their teams
  • Serve as project manager for marketing operations and analytics projects
  • Work with marketing operations to deliver the required technical, operational and analytical support to ensure and deliver continuous results

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