Marketing / Brand Manager Resume Sample

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Jaquelin Nitzsche
440 Major Creek,  Dallas, TX
+1 (555) 140 7728

Work Experience


Marketing Brand Manager
08/2016 - PRESENT
San Francisco, CA
  • Collaborate with advertising sales and marketing teams to understand client business needs to include client meetings to identify advertiser’s needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
  • Design and provide support on Direct Marketing activities to brand teams
  • Lead partnership on P&G corporate website and other digital partnerships
  • Lead media plans and media partnership together with external agencies
  • Provide stewardship to the cross-functional team on strategies and communication plans for the development and growth of @ Stills Portfolio
  • Analyse and interpret marketplace, industry and consumer information to identify trends and insights in order to establish main brand opportunities and priorities in the annual business plan
  • Build and implement local plans to guarantee alignment with strategy and enable best in class brand activations that maximize connection with local consumers
  • Follow established routines with LCBU team in order to leverage divisional deliverables, ensuring synergies with a world-class IMC
Manager, Global Brand Development & Marketing
02/2013 - 04/2016
Chicago, IL
  • Evaluate main brand activities implementation and results, share these learnings amongst system to develop and implement action plans
  • Manage and efficiently allocate brand DME to support main brand initiatives
  • Work with multiply agency partners to ensure brand strategies, brand goals and creative briefs are interpreted accurately and delivered to expectations
  • Rally colleagues and cross-functional partners to make the brand vision a reality
  • Work with finance team to manage a multi-million dollar marketing budget across multiple channels
  • Work closely with customer analytics team to draw on insights and monitor market trends to identify opportunities to drive growth
  • Be the champion for the target customer throughout the strategic and creative process
  • Become the global, digital and social insights expert and leverage learning to inspire new thinking
Manager, Brand / Digital Marketing
10/2006 - 11/2012
Philadelphia, PA
  • Drive product innovations with design and development teams to deliver consumer-right products in record time
  • Collaborate within an entrepreneurial, start-up culture to continuously create and deliver what’s next
  • Develop complete plans for the brand, ensuring the brand has a meaningful consumer position and achieves maximum volume profit/growth
  • Assist with analysis of products, brand and category performance
  • Develop primary communication vehicles in advertising, PR, online, etc. through a digital first lens
  • Identify digital, consumer and pop culture trends
  • Experience in developing creative marketing and implementation of fully integrated marketing programs
  • Frequently required to sit; reach with hands and arms; talk and hear

Education


Webster University - Orlando Campus
2000 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Analytical/quantitative skills, complex project management skills, team leadership skills, strategic thinking and leadership skills, coaching skills
  • Good oral and written communication skills, including a high comfort level with public speaking and presenting. Influencing skills absoluletly required
  • Manage multiple projects through strong prioritization and planning skills
  • Excellent interpersonal and relationship building skills - a proven track record of leadership across functional lines that delivers business results,
  • Strong interpersonal skills with ability to cultivate strong internal and external relationships
  • Strong project management skills (including timeline development/management, budget)
  • Proactive, self-starter with ‘can do’ attitude and strong organisational skills

How to write Marketing / Brand Manager Resume

Marketing / Brand Manager role is responsible for marketing, interpersonal, events, reporting, retail, leadership, manufacturing, finance, training, integration.
To write great resume for marketing / brand manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing / Brand Manager Resume

The section contact information is important in your marketing / brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing / Brand Manager Resume

The section work experience is an essential part of your marketing / brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing / brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing / brand manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing / Brand Manager resume experience can include:

  • Excellent oral and written communication skills (Spanish & English)
  • Proven experience managing financial budgets and influencing local market spend
  • Collaborative leader, able to rally cross-functional team members to work effectively and efficiently together
  • Marketing experience, preferably in consumer brand marketing
  • Professional experience in marketing, branding and project management
  • Experience working for a CPG company

Education on a Marketing / Brand Manager Resume

Make sure to make education a priority on your marketing / brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing / brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing / Brand Manager Resume

When listing skills on your marketing / brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing / brand manager skills:

  • Analytical skills for marketing performance analysis and reporting
  • Sharp quantitative & critical thinking skills
  • Two (2) years of experience developing TV / Digital advertising and working with advertising agencies
  • Model strong leadership behaviors including mentoring and developing other professional marketing staff
  • Ensure successful implementation of marketing programs for accounts (prioritize key accounts) by working with account marketing management
  • Moderate to heavy experience leading brand marketing

List of Typical Experience For a Marketing / Brand Manager Resume

1

Experience For Marketing Brand Manager Resume

  • Strong team player, leader and team member of cross-functional project teams
  • Consults with BU & leadership teams to set and execute strategic direction, marketing plans, and operating plans for the ACE™ and Futuro™ brands
  • Leads the alignment of the marketing plan to the strategic, financial, and brand goals of the business/P&L
  • Has direct responsibility & work with marketing communication’s leader for budgets allocation & management for the area of responsibility
  • Develop overall go-to-market product strategy specifically partnering with our regional teams and retail partners
  • Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth
  • Contribute to the overall licensing strategy of the brand through development of successful relationships with internal design staff and external providers
2

Experience For Manager, Global Brand Development & Marketing Resume

  • Identify opportunities to better address existing consumer needs or create new needs in order to grow the brand
  • Leverage global, digital and social insights to inspire new thinking
  • Maintain current knowledge of consumer landscape, modern manufacturing trends, technologies and competitive practices
  • Spanish speaking important for success in this role
  • Keep the group up-to-date and informed on what’s important to our partners, market trends and brand marketing initiatives
  • Work with Marketing Director to identify KPI’s Pre-Launch and Conduct Post Analysis to Measure Digital and Social ROI
  • Leads line-extension new product development programs and manage the cross-functional team through the NPI process from ideation through post launch
3

Experience For Brand Manager, MS Marketing Resume

  • Initiates and approves projects to continuously improve efficiency and competitiveness
  • Collaborates closely with key account teams to develop account specific plans and programs to maximize growth Develops consumer insights strategies and plans to address brand, product, & customer needs
  • Operate in an aggressive, dynamic environment, and to provide innovative approaches in a team-based structure
  • Actively supports international subsidiary marketing teams Conducts competitive analysis of direct and indirect competition
  • Identify new IP’s and trends to help keep Monopoly Brand topical and relevant
  • Develop pitch books to secure new licenses and lead contract negotiations for new partner product development
  • Drive product innovations with design and development teams to deliver a continuous pipeline of relevant, on-trend product initiatives
  • Creative and flexible mindset
  • Writes vendor/agency RFP’s, negotiates contracts and statements of work in collaboration with procurement and legal to ensure brand and regulatory compliance of local marketing and brand activation programs
4

Experience For Manager, Marketing Brand Velocity Resume

  • Experience in Marketing/Advertising, preferably for large, international lifestyle brands and/or creative agency
  • Demonstrated understanding of Gen Z consumers
  • Displays passion and excitement for serving customers
  • Strong communication (verbal and written), influencing and interpersonal skills and ability to work with diverse personalities. Ability to work with various groups both internal and external
  • A solid understanding of analytics, measuring and interpreting key campaign metrics
  • High level proficiency with MS Office applications, CRM, calendar management tools, analytics and campaign tracking tools
5

Experience For Manager, Brand / Digital Marketing Resume

  • Independent thinker; resourceful approach to getting things done
  • High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
  • Lead the development, communication and execution of business and marketing plans. Sets priorities and leads Sales, Technology, Finance, Production, Production Planning, Purchasing, Quality Assurance, Marketing Services and Marketing Agency activities to achieve the category business goals
  • Design and Implement pricing strategies that maximize profits and limit downside risk
  • In conjunction with Sales, work closely with customers and within the industry to understand market dynamics and continually refresh category SWOT and competitive analysis
  • Lead development of advertising and sales collateral material to support growth
  • Collaborate with Demand planning, Operations and Sales to accurately forecast customer demand and proactively manage production and inventories
6

Experience For Marketing & Brand Manager, Consumer Products Resume

  • Provide product category training and insight to all internal functions
  • Accountable for the development, execution and performance of all brand marketing programs
  • Lead the business team’s Innovation and New Product Development process, (Rapid)
  • Collaborate with Finance team to provide business trajectory guidance and forecasts
  • Collaborate with Sales and Customer Service teams to proactively manage customer related questions and concerns
  • Partner with restaurant General Managers to implement successful local store programs
  • Work closely with cross-functional department team members to create programs that maximize awareness and sales for new store openings
7

Experience For Senior Marketing Brand Manager Resume

  • Support and lead menu development process for core menus and events
  • Review and approve local public relations and media plans
  • Gather and mine guest data and research
  • Manage and lead business briefs for promotions and projects
  • Oversee and communicate all project plans and timelines
8

Experience For Brand Manager, Registry Marketing Resume

  • Manage results and measurement for brand initiatives
  • Advise and support the institutional business with the marketing of products and services, including video, content, design, product naming, digital initiatives and advertising
  • Provide brand oversight and governance locally and work closely with internal creative resources to support design work regionally
  • Develop branded templates, guidelines and other assets to assist local teams
  • Manage all aspects of the Firm’s corporate membership’s arts programme, including content for employee newsletters, intranet site, contracts, usage of benefits, metrics as well as relationships with museums
  • Provide adhoc support to business partners for local financial and business related sponsorship opportunities
  • Brand Plan Development – develops an annual integrated business/marketing plan for assigned brands within the context of agreed strategies that maximize growth, long term productivity and life-cycle of brands
  • Leads the implementation teams on executing the overall strategy including, but is not limited to advertising and marketing communication, promotions, product news and innovation, in-store and on-line tactics
  • ​Program Management and Execution– manages day-to-day logistics of the brand programs from start to completion
9

Experience For Brand Manager Core NA Marketing Resume

  • Comprehensive knowledge of brand strategy and brand positioning development process, with an emphasis in hands-on writing of corporate positioning strategies creating differentiated and strong brands
  • Effective communicator with demonstrable excellence in written and verbal communication with the ability to synthesize information received verbally or in written form. Ability to write executive level documents and summaries and make executive level presentations to internal stakeholders and teams with varying accountabilities and interests
  • Build and validate new product bundles from concept to fully developed product including management of the capital request process
  • Proven cross-functional influencing
  • As a senior level brand communications professional, represent the brand communications profession and skill set throughout the organization
  • Ongoing monitoring and reporting of consumer, competitor and brand activity with analysis and recommendations
  • Analyzing the success of campaigns and compiling data for hindsight reports
  • Supporting and managing internal staff events
10

Experience For Senior Associate Brand Manager, Marketing Resume

  • Managing and building relationships with key trade press and media as well as interest groups
  • Staying aware of the trending topics that affect the relevant industries
  • Understanding of the healthcare system and how it works
  • Executing local brand campaign
  • Lead the development of product marketing initiatives, working with product, marketing, and commercial leadership to gain alignment on major initiatives
  • Development of best in class brand/program specific communication plans – opportunity to push the envelope creating leading marketing programs nationally

List of Typical Skills For a Marketing / Brand Manager Resume

1

Skills For Marketing Brand Manager Resume

  • Marketing experience and 2+ years’ in team management
  • Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
  • Experience of social, video content and digital marketing
  • 2 – 3 Years of CPG related experience in Marketing or Innovation role
  • Salary commensurate with experience; 401k plan with employer matching
  • Excellent at leading teams and projects
  • Demonstrated bias for action and ability to manage projects independently from start to finish
  • Provide analysis in support of strategy development. Execute day-to-day responsibilities against business priorities that best align with the strategy
2

Skills For Manager, Global Brand Development & Marketing Resume

  • Ensuring that all outputs are in line with the general marketing and brand strategy, and that the message is reaching the right audience
  • Understanding of and interest in all aspects of Marketing and Financial Services
  • Tailoring worldwide MSD, RSD and Professional Services marketing programs to meet region-specific customer needs
  • Supporting and managing local events, e.g. client events and tradeshows
  • Working with an external agency, and internal teams, oversee the development and implementation of a rollout/launch brand for this new brand
  • Leads the creation of annual operating and category and marketing plans along with marketing to address products, pricing, promotions and distribution
  • Manage and lead all brand marketing efforts, inclusive of messaging, promotions, local store marketing, local public relations, menu development and budgeting
  • Manages marketing budget including MAP spending for assigned products
3

Skills For Brand Manager, MS Marketing Resume

  • Support regional Human Resources, including the Campus and Benefit teams with marketing and branding initiatives
  • Supports forecasting and demand planning efforts
  • Work closely and communicate cross functionally with critical parties in marketing, sales and engineering
  • Receive, respond, review and advise on all incoming marketing requests from field
  • Provide external marketing support to the EMEA Community Affairs Team, including the creation of video and other owned content
4

Skills For Manager, Marketing Brand Velocity Resume

  • Provide support for Firm sponsorships, including messaging, content for morganstanley.com, events, internal communications and other activation programmes
  • Create seasonal and continuity brand plans while ensuring all aspects of the marketing activities align with the goals of the brand
  • Accountable for writing compelling, strategic creative briefs with clear objectives and expectations for agency teams
  • Manage day-to-day logistics of the brand programs from start to completion including marketing calendars and content calendars
  • Provide analytical support and input into packaging briefs and development. Support product package changes and execution of consumer and customer promotions
  • Supports Sales on key meetings & presentations for customer sell-in process by creating critical sales materials and procurement of product samples
  • Collaborative team player, comfortable managing multiple requests and demands with tight deadlines
  • Confident working with colleagues at all levels
5

Skills For Manager, Brand / Digital Marketing Resume

  • Creative thinker - always asking why/why not/what if
  • Develop unique and compelling media assets for use on TV, Digital, Social, etc
  • Serve as the day to day contact for key agency partners to develop messaging strategy across various platforms
  • Collaborate with dealer partners on a packaged solution offering to the end user
  • Collaborate and communicate with Global Business Partners on progress and strategic direction of the solution offering
  • Maintain all messaging calendars, paid media and owned media calendars
  • Monitor competitor programs and pricing
  • Prepare marketing metrics, competitor/industry analysis, as well as other strategic research projects
  • Track, evaluate and respond to upcoming sponsorship opportunities to assess suitability
6

Skills For Marketing & Brand Manager, Consumer Products Resume

  • Works closely with each department involved ensuring flawless, on time execution
  • Highly proficient in traditional and non-traditional media and marketing communication strategies, tactics, vehicles and ROI measurement
  • Ensure brand messaging is accurately and consistently incorporated into communications
  • Analyze syndicated data and provide insights
  • Prepares, communicates and educates client groups and team on changes in policies and practices within the organization as well as new product launches
  • Works with cross functional team to improve process and consistency
  • Proven ability to work under pressure, prioritize work and meet multiple deadlines. Excellent project management and organizational skills with a strong attention to detail
  • Strong experience in consumer marketing, product marketing, and/or trade marketing, ideally in a consumer products environment. Preference shown to candidates with a combined classical consumer or customer marketing background and connection-driven or social media background
  • Gathers and analyzes data to identify insights and translate into business initiatives and actionable tasks to improve business results
7

Skills For Senior Marketing Brand Manager Resume

  • Provide analytical support for innovation trends within category. Manage project criteria, ensure cross functional team members are aligned to and meeting milestones
  • Understand consumer and shopper insights that drive priorities. Execute analysis and make conclusions/recommendations to support business initiatives and priorities
  • Strong leadership and drive for results
  • Brand Management Experience on Consumer Brands / Enthusiasts Brands
  • Optimizing worldwide SSG growth initiative tactics in the region
  • Developing EMEAI-specific SSG programs
  • Integrating SSG services into EMEAI-specific industry programs
8

Skills For Brand Manager, Registry Marketing Resume

  • Handle simultaneous projects and deliver in agreed upon timelines
  • Work tactically as required and take on ad-hoc requests and projects
  • Able to use PowerPoint and other Microsoft Office applications to a high level
  • Easily motivate others, get alignment to vision and can drive for clarity
  • A team player with a positive, can do attitude and agility to flex multiple work streams fluidly
  • Recognized company for great health insurance plans and benefits
  • Rated one of the top places to work in Dallas
  • Most be proficient in Excel, PowerPoint, Word
  • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers
9

Skills For Brand Manager Core NA Marketing Resume

  • Support ONE GfK transformation in the Region
  • Collaborate closely with MD on internal engagement and communication strategy
  • Organize and coordinate MarComms activities
  • Plans and coordinates strategic execution and loacalization of global MarComms activities-and aligns them with the MD
  • Executing local integrated marketing campaigns across all channels e.g. online, social media, email marketing (including managing list and extracting statistics) and events in coordination with Global Marketing, local MD and the local Management Board
10

Skills For Senior Associate Brand Manager, Marketing Resume

  • Build and refine the identity of the Bridgestone and Firestone Brand and value proposition to the customers
  • Establish a 5-year vision for the Bridgestone Solutions Offering for this segment and a tactical execution plan for building capabilities/offerings and services
  • Effectively launch new offerings to the market and measure the success of new products/services
  • Lead market research efforts with vendors to the market potential of new product/service offerings for OTR and make recommendations to the business on financial and strategic opportunity for the business
  • Lead programming design and implementation for the distribution network
  • Develop and measure KPI’s for the distribution network
  • Lead the Voice of the Customer research for Off the Road and incorporate feedback into action plans and new programs/offerings

List of Typical Responsibilities For a Marketing / Brand Manager Resume

1

Responsibilities For Marketing Brand Manager Resume

  • Experience with Salesforce and Excel
  • Help with marketing activities and brand positioning at conferences and events
  • Work with creative team and outside agency to support positioning and messaging; help provide content and review work
  • Responsible for budget oversight and investment weighting across marketing tactics
  • Establish processes and project timelines to ensure delivery of sophisticated marketing communication plans for high profile projects
2

Responsibilities For Manager, Global Brand Development & Marketing Resume

  • Direct the development of strategic marketing plans for major category initiatives
  • Direct the creative brief process to develop product story positioning; manage integrated category content
  • Work with public relations agency to developing strategies, campaigns, and initiatives to improve consumer brand perception
  • Communicate with commercial teams to ensure that global product positioning and objectives are well defined and manage global consistency of brand message
  • Serve as liaison and work in collaboration with Creative Services Team and Web Services team to ensure successful implementation of brand strategies
  • Lead the implementation teams on executing the overall plan including in-store signage, TV, social media, direct mail, digital marketing, online advertising and marketing communication
  • Manage the initial marketing launch and help to drive it forward
3

Responsibilities For Brand Manager, MS Marketing Resume

  • Update collateral and deliverables including banners, logo, capabilities decks, presentations etc
  • Update web pages to reflect the merger
  • Manage the external creative agency’s execution of marketing related activities and materials (e.g., email signatures, business cards to reflect new branding)
  • Research and analyze current marketing practices and communicate to Marketing Operations and stakeholders how to best move forward
  • Self-motivated and enthusiastic, a true go-getter!
  • Lead a synergistic global go-to-market in regards to category marketing, including establishing timelines, communication cadence, templates, and defining responsibilities throughout the brand milestones
  • Partner with international marketing teams to build annual marketing plans and ensure successful implementation of programs (prioritize key markets)
4

Responsibilities For Manager, Marketing Brand Velocity Resume

  • Direct the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories
  • Evaluate the global market reaction to category briefs and executions
  • Act as the liaison between the brand and the regional partners to ensure that regional needs and consumer nuances are communicated to the broader marketing division
  • Drive the integration of consumer insights into the category management
  • Develop a deep understanding of the consumer and leverage consumer insights to drive brand strategy and innovation – be a champion and voice of the consumer within the organization
  • Rapidly commercialize new items with cross functional team members by collaborating with R&D, Manufacturing, Sales and Finance
  • Execute relevant marketing research to gain consumer insights and learning
5

Responsibilities For Manager, Brand / Digital Marketing Resume

  • Lead internal / external partners for package design / graphics / branding of new products
  • Liaise with Procurement for supporting (marcom activities) negotiations
  • Collaboration with marketing team, best in class cross functional teams, and external partners to ensure seamless, execution of plans and programs
  • Work closely with internal and external creative team to ensure execution aligns with overall brand marketing strategies and objectives
  • Complete regular reporting for status updates and meetings
6

Responsibilities For Marketing & Brand Manager, Consumer Products Resume

  • Lead and mentor direct report(s) including reviews, clear role and project definition
  • Be agile and flexible in thinking
  • Lead the Innovation and New Product Development process
  • Lead strategy and execution of new products
  • Lead internal NPD Stage gate process
7

Responsibilities For Senior Marketing Brand Manager Resume

  • Coordinating regular contributions to targeted SA trade press. Specifically to check press releases, articles, marketing content, proof reading, dealing with press inquiries and leasing with the media
  • Contribute to the development of the annual marketing plan
  • Development of insight-based brand dashboards and reports
  • Development and delivery of creative and media briefs
  • Proactive improvement of plans, ideas and processes that contribute to the brand’s success
  • Collaborate with multiple business partners to develop programs which uphold brand guardrails
  • Ensure organization and accessibility of brand documents and assets
8

Responsibilities For Brand Manager, Registry Marketing Resume

  • Contribution to achievement of brand KPI’s
  • Loves a challenge
  • Strong project management and matrix management oversight skills with the ability to create loyalty and generate strong partnerships among diverse, geographically-separated individuals, work groups and teams for the purpose of achieving assigned objectives—including quarterly and annual goals, timelines, key implementation milestones and creative deliverables

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