Brand Marketing Resume Sample
Emilia Veum
8272 Tremblay Field,
New York,
NY
+1 (555) 627 3002
Work Experience
Brand Marketing Director
07/2016
-
PRESENT
Los Angeles, CA
- Works in partnership with Consumer Sales team and Newsroom resources to ensure the organization’s message is consistently communicated across multiple owned, earned, social and paid channels to meet growth objectives in intended target audiences
- Strategy and Messaging: Develop our marketing vision and build the strategy to ensure consistent brand and product messages connect with riders
- Communication : Educate, inspire, and influence the global teams to foster understanding and alignment
- Go To Market: Identify, create and deliver comprehensive plans to deliver best-in-class marketing within the budget, ensuring sell-thru and elevating the brand
- Vision: Build the plans and harness internal momentum for winning
- Responsible for planning & executing marketing activities related to the gift card program across all channels. Closely monitors competitors and industry best practice to bring recommendations for innovation & growth
- Oversee program operations, including management of inventory, allocation, activation, production, and other program staples (fixtures, placement, communication, and back-end processes)
- Partner with analytics team to report out gift card insights and analysis that drive decisions on marketing, promotions, card inventory, and
Brand Marketing
10/2009
-
05/2016
San Francisco, CA
- Define an activation strategy for key marketing partnerships, including the execution of the activation campaign elements and coordination with partner organizations
- Manage brand design elements including on property, sales or development team collateral working with internal and external agencies
- Ensure Brand Performance Support and Brand Culture teams are informed of new and ongoing marketing initiatives
- Participate in the management of the brand marketing budget
- Collaborate with other marketing teams for execution of multi-brand initiatives and/or product pilots, including portfolio and Hilton HHonors marketing teams
- Work closely with hotels in pre-opening to ensure successful conversions and maximized exposure within Hilton channels as well as support tactical executions to drive business
- Partner across a cross functional global team to ensure strategies and directives of the Curio Collection Brand are carried out in accordance with brand objectives
- Lead the brand marketing component of General Manager and Director of Sales orientations
Brand Marketing Intern
03/2005
-
07/2009
Detroit, MI
- External vendor management (card services processor, online fulfillment partner, & 3rd party vendors)
- Serve as internal point of contact for gift cards
- Responsible for management of Gift Card program budget, including forecasting, tracking, & communicating expenses
- Activate and optimize in-market brand campaigns across multiple touch points
- Work with agencies to develop digital marketing programs
- Analyze marketplace and consumer insights to provide recommendations to Sr. Mgmt
- Develop a comprehensive marketing solution to an existing opportunity /challenge (Summer Project)
- Understand the consumer purchase journey and how to influence at each point of the journey
Education
Webber International University
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong PC skills including MS Word and PowerPoint, as well as online publishing skills and knowledge of content management systems would be desirable
- Excellent storytelling skills, with a demonstrated ability to translate technical functionality into compelling creative customer-centric narratives
- Strong interpersonal skills including diplomacy and flexibility to work effectively across the organization
- Strong copy writing and editing skills, especially related to print, web, email and other marketing collateral
- Strong analytical, writing, critical thinking and problem solving skills
- Dynamic presenter with strong public speaking, facilitation, and influencing skills
- [endif]Strong writing and editing skills for digital, traditional media, and social content
How to write Brand Marketing Resume
Brand Marketing role is responsible for analytical, interpersonal, leadership, editing, organizational, marketing, presentation, digital, excel, content.
To write great resume for brand marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Marketing Resume
The section contact information is important in your brand marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Marketing Resume
The section work experience is an essential part of your brand marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Marketing resume experience can include:
- Good communication skills and great at building strong relationships
- Very strong experience with brand development and proven track record in owning and steering brand messaging and story-telling
- Strong analytical and critical thinking skills to read and interpret data offering meaningful insights
- Strong organization, presentation and writing skills
- Have a passion for creating positive social impact, and a desire to use your skills to do good for the world
- Understanding the firm’s strategic objectives in order to effectively support program planning and development
Education on a Brand Marketing Resume
Make sure to make education a priority on your brand marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Marketing Resume
When listing skills on your brand marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand marketing skills:
- Strong influencing skills combined with the ability to see a 'one company' picture in the context of country priorities
- Highly collaborative marketing leadership role, with need for strong influencing skills
- Demonstrates flexibility and can effectively manage through a fast paced, fast changing ambiguous environment
- Good conceptual and problem solving skills
- Strong organizational skills, deadline driven and ability to manage projects
- Demonstrated leadership and time management skills as well as the ability to work within a team environment
List of Typical Experience For a Brand Marketing Resume
1
Experience For Brand Marketing Director Resume
- Excellent oral and written communications skills. Superb analytic and strategic thinking skills required
- Great communication, and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment
- Strong editing and/or copy editing and proofreading skills; knowledge of editorial style
- Strong oral and written communication skills including content strategy and editing for both print and digital channels
- Excellent oral and written communication skills including content strategy and editing for both print and digital channels
- Exemplifies leadership with strong skills in managing people
- Highly data driven, analytical, motivated, decisive leader with excellent managerial skills and ability to thrive in an agile working environment
- Strong time management, planning and project execution skills
- Strong communication, analytical skills
2
Experience For Brand Marketing Intern Resume
- Strong MS Office suite skills (Excel, Word, and PowerPoint) required
- Outstanding verbal, written, presentation and influencing skills
- High critical thinking, reasoning and problem-solving skills
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints
- Successfully apply communication skills across a diverse range of business activities and projects including brand and marketing and media relations
- A great story teller with excellent demonstrable experience in outstanding content production and marketing
3
Experience For Brand Marketing Specialist Resume
- Proven experience leading and collaborating within cross-discipline teams
- Marketing experience (internship experience is okay)
- Strong competency and experience with using campus as consumer segment and as a market, personally and professionally
- Drive a culture of creativity, continuous improvement and innovation, advanced influencing skills
- Interpersonal, verbal and presentation skills, including ability to interact with senior leaders and highly intellectual thinkers
4
Experience For Director of Brand Marketing Resume
- Work effectively in cross-functional teams across business disciplines, including sales operations, product and support
- Advertising experience (agency or client side) with large agency management experience
- Experience in consumer package goods, healthcare or retail marketing
- Exemplary, flexible written communication skills
- Lead cross-functionally and build deep relationships. Influence skills are critical
- Manage timelines and deadlines effectively
- To ensure regular communication with all departments and to be pro-active in approach as to how communication can be achieved efficiently and effectively
5
Experience For Brand Marketing Associate Resume
- Marketing & communications fundamentals – possess a solid understanding of marketing and communications basics to drive business goals
- Having a strong creative sensibility is critical for this role as well as being able to work in a fast paced environment
- Understanding and experience working with traditional and digital communication channels
- Marketing experience in a product launch environment
- Saving down evidence for all brands within the category for the team
6
Experience For VP, Brand Marketing Resume
- Experience analyzing data, identifying trends, summarizing results and making recommendations based on findings
- Experience in marketing, with a blended focus on brand, acquisition, experiential marketing, &campus focused marketing
- Translate the marketing strategy into deliverable marketing campaigns and to identify short and long-term marketing priorities
- Experience creating & operationalizing user journey and buyer messaging maps across multiple channels
- Track record of building, growing, and sustaining strong brands within insurance, financial services, or professional services industry
- Strong capability of leading through influence and building compelling business cases to sell in ideas
- Marketing experience such as product marketing, advertising, creative services or customer insights
- Experience developing marketing value propositions and positioning statements
7
Experience For VP Brand Marketing Resume
- Demonstrate understanding of your property brands’ strategic plans; use marketing to help solve business problems in creative ways
- Experience in a marketing role either at an advertising agency or on the client side
- A go-getter with a strong work ethic, entrepreneurial spirit, and passion for cutting edge marketing
- Experience in Brand Planning, Brand Management and Marketing
- Build strong digital foundations and infrastructure, training region and market partners for ongoing implementation
- A marketing professional with a background in advertising and technology and 10+ years of experience
- Oversee complexes internal marketing budgets and how to allocate funds across a wide range of brand and marketing priorities
- Experience partnering with product development to bring new products to market
8
Experience For Head of Brand Marketing Resume
- Experience in developing and implementing trade shows and events
- Experience vetting and/or managing social media influencers
- Solid understanding of brand marketing principles and strategy
- Demonstrated understanding of brand and product marketing principles
- Digital marketing experience in brand, agency, marketing tech, and/or media/platform
- Experience with marketing tech platforms across the advertising value chain
- Solid understanding on all brand related researches and consumer testing protocols
- Experience integrated marketing or marketing analysis
9
Experience For Brand Marketing Executive Resume
- Experience working collaboratively with internal cross-functional teams and in environments with structured marketing processes
- Experience in marketing analytics and understanding quantitative analysis
- Experience using competitive and customer insights to refine marketing plans or campaigns
- Experience implementing both acquisition and retention marketing initiatives
- Experience executing marketing programs for immunization services projects
- Job Related/Industry Experience: 15 years or more managing all B2C marketing touch points for a reputable brand in respective industry
10
Experience For Brand Marketing Assistant Resume
- Manage a variety of projects simultaneously and prioritize tasks by analyzing urgency, dependencies, etc
- Compile styling briefs for brand stylist prior to each campaign shoot
- Experience with monitoring, engagement, and analytics platforms (e.g. Google Analytics, Hootsuite, Facebook Insights, Shoutlet, Curalate, and etc)
- Previous experience in marketing, entertainment, PR, food, or hospitality
- Proven track record of delivery of ATL communications including digital, social, TV, print, OOH and radio
- Demonstrable experience managing multiple creative and media agencies across a number of campaigns
- Strong working knowledge of MS office suite particularly Word, Excel and PowerPoint
List of Typical Skills For a Brand Marketing Resume
1
Skills For Brand Marketing Director Resume
- Strong client service mindset and ability to interact effectively across all levels of an organization
- Strong communication, leadership, analytical and project management skills
- Excellent verbal and written communication skills including content strategy and editing for both print and digital channels
- Has the ability to prioritise effectively and works accurately and well under pressure and to tight deadlines
- Excellent verbal, written and presentation development skills
- Excellent communications skills – fluency in verbal and written English (additional European languages, especially French, desirable)
- An experienced PR pro with a strong background supporting advertising, sponsorship and brand marketing efforts
- Strengthen intern’s communication, analytical and influencing skills in a fast-paced industry undergoing tremendous change
2
Skills For Brand Marketing Intern Resume
- Consumer marketing experience with a demonstrated ability to proactively lead marketing initiatives
- Highly motivated, highly efficient with proven experience of achieving targets and meeting deadlines
- Prior lifestyle branding / brand marketing experience (lifestyle brands)
- Proven experience in managing large brand programs – including creative development, media and measurement
- Proven experience in managing integrated product marketing programs in asset management across both print and digital mediums
- Analytical skills are helpful in measuring ROI and presenting results
- Demonstrated ability to thrive under pressure, meet deadlines, multi-task and adapt to shifting priorities and challenges
3
Skills For Brand Marketing Specialist Resume
- Strong experience developing creative brand campaigns
- Strong experience and understanding of social media strategies, tools and execution
- Proven experience of success in a creative marketing role, preferably within the beauty industry (not essential)
- Experience of leading a number of projects simultaneously and ability to juggle priorities and hit deadlines
- Strong experience creating transformational communications plans focused on culture and leadership communication
- Superior program and project management skills – coordinating multiple players and parts
- Demonstrated "hands on” experience with leads generation, content marketing, brand management awareness and Social/ Influencer Engagement campaigns
- Demonstrate a strong interest in luxury fashion, eCommerce, and all things digital
- Communicates Effectively and Consistently
4
Skills For Director of Brand Marketing Resume
- Highly creative, collaborative, and able to translate strategy into visual execution, ability to communicate effectively verbally and visually
- Proven experience analyzing performance, identifying trends and presenting key findings for paid digital marketing programs
- Great communication skills, quickly able to gain trust and confidence with people at all levels
- Think innovatively and solve problems effectively
- A strong “agency as partner” management experience
- Strong commercial acumen, good understanding of the technology market is an advantage
- Proven work experience or internship in Marketing
- Excellent and effective communicator and presenter
- Able to navigate effectively through matrix-organization and build relationships with key business partners
5
Skills For Brand Marketing Associate Resume
- Organizing priorities, handling multi projects with hands-on attitude
- Working on validating the idea with consumer until the final development steps through multiple research tools
- Experience developing and executing a variety of brand marketing tactics, including video/radio/media/PR campaigns
- Direct experience in digital marketing – including the latest trends and tactics in social, mobile and online video marketing
- Experience writing and executing marketing plans
- Experience providing public relations counsel in support of clients’ efforts around sponsorships, advertising and brand marketing
- Direct experience in a premium brand, with at least 5 years managing or directing consumer brand marketing teams
- An understanding of the creative development process; experience developing plans, releases, pitches and content oversight
6
Skills For VP, Brand Marketing Resume
- Experience in planning and executing sponsorships, events and activations
- Skilled at providing a balanced perspective and providing information that speaks to target audiences
- A strong passion for working in Marketing at Sky
- Experience managing significant marketing budget
- Experience in marketing with core responsibilities creating and
7
Skills For VP Brand Marketing Resume
- Experience leading marketing teams with a focus on strategy and
- Journalism or content marketing background, incl online B2B marketing experience
- Brand Marketing experience in cycling, sport, fashion, or women’s arena (6+ years)
- Strong marketing acumen: product launches, segmentation / targeting
- Relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
- Lead on brand reporting: consolidate campaign data across all channels [broadcast and social] and lead on monthly reporting sessions
8
Skills For Head of Brand Marketing Resume
- Experience developing interactive dashboards and reports using visualization tools such as Tableau
- Five (5) years high-level marketing and/or operating experience in a resort casino environment with overall responsibility for profit and loss
- Drives subscriber and channel retention through effective communications planning, commercialization and marketing program development and execution
- Experience in marketing at a two-sided marketplace (consumer/b2b)
- Experience working with multiple agency partners; ability to multitask and manage multiple projects simultaneously
- Strong knowledge of digital and social media landscape and channels, including influencer networks
- Strong interest in marketing, especially survey / Voice of Customer (VoC) analytics
9
Skills For Brand Marketing Executive Resume
- Someone with strong ties to the sports, advertising and entertainment media space
- Experience in managing external partner relationships
- Experience in marketing and/or brand management
- Experience managing partner relationships
- Experience of managing creative agencies
- Has a strong attention to detail, competent at managing campaigns across multiple touchpoints
- Experience of leading suppliers, external agencies and third parties
- Excellent communication and creative writing capabilities
10
Skills For Brand Marketing Assistant Resume
- Experience in the interplay between brand and performance marketing
- Experience in managing internal teams, agencies and freelance staff
- Direct experience managing complex projects that cut across large organizations
- Experience managing external vendors and partners
- Flexible attitude to prioritising workloads daily
- Aptitude with numbers and strong commercial acumen
- Experience in the fashion sector is highly beneficial, however is not essential
List of Typical Responsibilities For a Brand Marketing Resume
1
Responsibilities For Brand Marketing Director Resume
- Strong interpersonal skills with ability to communicate and negotiate effectively across all levels and all functions of the organization
- Excellent communicator, both verbal and written, with strong organizational skills
- Experience working across a matrixed organization and proven influencing skills for senior management
- Excellent language and communication skills in German and English, both oral and written
- Strong computer skills, including knowledge of MS Office programs such as Power Point
- Proven strategic , analytical and conceptual skills
2
Responsibilities For Brand Marketing Intern Resume
- Demonstrate problem solving and independent decision-making skills
- Strong analytical skills and the ability to work with data
- Excellent MAC computer skills
- Flexible and strong organizational skills
- Strong analytical skills – ability to interpret complex data and distil into useful and actionable information
- Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc…
3
Responsibilities For Brand Marketing Specialist Resume
- Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams
- Highly organized, independent and detail oriented with strong follow up skills
- Strong Powerpoint and presentation skills, proficiency in Outlook, Word and Excel
- Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
- Excellent interpersonal skills with the ability to build relationships and influence others
- Experience managing a multi-disciplinary team with competing priorities and different skill sets
- Self-management; Proven ability to prioritize while multi-tasking a number of high-priority assignments
- Experience as a brand marketing lead; experience running brand campaigns for a top consumer brand required
- Proven experience in dealing with marketing agencies and freelancers
4
Responsibilities For Director of Brand Marketing Resume
- Strong project management and experience with building brands and managing multi-channel campaigns
- Gate1: Do consumer validation research to validate the innovation idea by working closely with insights, R&D and finance
- Prior experience working with licensed categories
- Product/brand management marketing experience in a studio or consumer packaged goods
- Work efficiently and effectively to create business-unit brand portfolios with global brand managers
- Work closely with Creative Agencies to ensure delivery of an idea that works effectively TTL
- Exceptional people and communication skills and client focus; ability to interact with senior leaders as well as colleagues across the firm
- Pricing, finance, or analytical experience within a consumer goods environment
- A collaborative team player with exceptional intercultural and people management skills
5
Responsibilities For Brand Marketing Associate Resume
- Highly organized and able to handle multiple concurrent projects effectively
- Experience with website analytics with a focus on user experience
- Demonstrated experience managing teams, developing talent
- Effectively manage time across diverse and multiple work streams
- Exceptional oral and written communication skills including content strategy, development, and editing for both print and digital channels
- Strong integrated marketing communications and creative development experience
- Demonstrated leadership with 2+ years’ managerial experience or team lead
- Prior Employer Brand Management experience
6
Responsibilities For VP, Brand Marketing Resume
- Superior interpersonal skills with the ability to communicate to all levels of management with tact, diplomacy and professionalism
- Demonstrated experience leading global brand & creative strategy across multiple regions/countries
- Partnering with business aligned communications teams to deliver coordinated and effective engagement programmes and campaigns
- Demonstrated success in fostering a supportive, collaborative, and high performing team as well as identifying and developing new talent
- Experience identifying, managing, and leveraging partners and vendors
7
Responsibilities For VP Brand Marketing Resume
- Proven track record at leading a team and delivering successful results consistently
- Good understanding in hotel marketing
- Leadership experience with strategic planning and marketing of successful interactive communities
- Proven track record for managing interactive communities and creating positive and successful community engagements
- Experience in financial services marketing or retail marketing
- A connector within the organization, values building strong working relationships
- Experience in marketing, brand, brand strategy and naming and brand implementation
- Proven track record in delivering successful marketing strategies that deliver business results
- Integrated marketing campaign experience across all channels
8
Responsibilities For Head of Brand Marketing Resume
- Strong relationship building between multiple departments
- Experience in public relations, brand or social marketing
- Seven+ years of marketing experience
- Experience in leading the production of multi-media creative projects that aim to both educate and inspire the market
- Experience or interest in the investment banking/financial services sector
- Experience in Retail Brand Marketing
- Effective writing style that’s fresh, consistent and customer friendly; creative approach to content development
9
Responsibilities For Brand Marketing Executive Resume
- Experience working with external stakeholders
- Solid understanding of general business strategies/tactics
- Experience working with in-house and external agencies
- Develop a brand framework and messaging strategy; drive it to execution with measurable impact across the 12 markets we operate in
- Leadership experience working in an international environment
- Experience writing copy, captions, and headlines
10
Responsibilities For Brand Marketing Assistant Resume
- (Internship) experience in consumer focused marketing; ideally in the sports industry
- Experience delivering branded collateral across multiple channels – e.g. print, digital, and mail
- Professional experience in communications
- Strategic agility to drive results with a strong analytical mindset
- Build good relationships with the creative agency and be the day-to-day POC for all queries, and set and co-ordinate agency status meetings
- Communications experience either in-house or agency
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