Marketing Resume Sample

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Blanca Bayer
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Work Experience


Director of Marketing
08/2017 - PRESENT
Phoenix, AZ
  • Demonstrate effective implementation of marketing campaigns with a keen focus on ROI
  • Marketing collateral material
  • Websites and their content
  • Regular market commentary
  • Special reports and investment white papers
  • Investor newsletters and magazines
  • Broadcast content and webcasts
  • Public relations and internal communications
Marketing
05/2011 - 02/2017
Boston, MA
  • Assist creative efforts to improve effectiveness of stations client presentations working closely with sales management, account executives and sales assistants
  • Drive net sales for eCommerce Europe
  • Acquire new consumer data for eCommerce
  • Drive adidas and Reebok eCommerce awareness
  • Implement and create ad tags for client’s online media campaigns through the agency’s third party ad server and work with websites to ensure that they are implemented and collecting data properly
  • Provide technical expertise to identify and resolve any issues with campaign tracking, DoubleClick tags, QA and/or reporting
  • Work closely with account teams & analysts to ensure that campaigns are setup properly ensuring that client expectations and campaign goals are met
  • Work with creative team, account team and/or client to ensure creative standards are met
  • QA to ensure all launched campaigns continue to serve correctly for the scheduled time period
Fall Marketing Intern
04/2008 - 01/2011
San Francisco, CA
  • Meetings and events for media, clients and other stakeholders
  • Assist with the development & execution of marketing, PR & social media campaigns for all events
  • Assist with on-site event & media management for event/game days
  • Aid in the development and management of new creative outreach opportunities
  • Strong telephone, communication and inter-personal skills
  • Computer skills with proficiency using MS Office (Word, Excel, Outlook)
  • Net sales: Total Global NEP APP: 120 Mio Euro Net sales by 2016, Go-in margin: 65,4%, Waste Rate: max. 10%

Education


Strayer University - Baymeadows Campus
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Strong critical thinking and prioritization skills, as well as excellent verbal and written communication skills, are required
  • Possess excellent numerical and analytical skills, with demonstrated budgeting skills
  • Strong leadership, follow-through, and organizational skills-Strong computer skills
  • Excellent communication skills including effective listening, writing, verbal and formal presentational skills
  • Outstanding organizational skills and attention to detail with ability to multi-task, prioritize and manage time effectively
  • Experience in developing marketing strategy plan with strong brand building skills
  • Excellent oral and written communication skills, including experience writing persuasive and promotional communications

How to write Marketing Resume

Marketing role is responsible for interpersonal, marketing, presentation, analytical, leadership, business, computer, organizational, communications, organization.
To write great resume for marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Resume

The section contact information is important in your marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Resume

The section work experience is an essential part of your marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing resume experience can include:

  • Maintain and build relationships with outside vendors, including but not limited to applicant tracking systems, 3rd party ad serving vendors and media vendors as well as TMP team members
  • Superior people management skills and prior experience in leading a team of marketing professionals
  • Excellent written and oral communication skills, and writing experience for marketing publications. Able to craft high impact narratives
  • Experience teaching Marketing courses with a demonstrated ability to teach effectively at both the undergraduate and graduate level
  • Multi-cultural sensibility through international exposure. Strong people leadership skills. Experience coaching and mentoring a dispersed team
  • Demonstrate skills, knowledge and experience in the design and execution of marketing activities

Education on a Marketing Resume

Make sure to make education a priority on your marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Resume

When listing skills on your marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing skills:

  • Experienced business professional, confident with essential, basic business and communication skills. Excellent facilitation and coordination skills
  • Proven ability to work effectively with many different personalities. Outstanding written and verbal communication skills
  • Skills and Abilities: Requires strong revenue and budget management skills
  • Excellent communication skills, to include verbal, written and presentation skills
  • Excellent presentation, writing and conceptual skills with demonstrated experience in working with new media initiatives
  • Strong interpersonal skills with ability to effectively interact with senior management

List of Typical Experience For a Marketing Resume

1

Experience For Director of Marketing Resume

  • Excellent level of written & spoken English, strong proofreading skills & high attention to detail
  • Excellent organizational skills: proven capability to manage everything from strategy to the small details needed to execute the programs
  • Experience effectively coaching and managing teams, including volunteers
  • Strong generalist marketing skills to include brand/strategic marketing, digital marketing, market research, and CRM systems
  • Excellent writing and editing skills, and the ability to write both marketing copy and articles in a journalistic/AP style
  • Proven experience and results in managing and prioritizing competing deliverables
  • Possesses a keen creative eye and great taste for style and design with strong marketing-focused copy-writing and editing skills
  • Demonstrated success in building a marketing team with positive results and leadership skills that produce a healthy work environment
  • Excellent relationship-building and team-building skills
2

Experience For Marketing Co-ordinator Resume

  • Strong management skills and track record of hiring and developing key talent
  • Relevant experience in hospitality and/or fine dining with demonstrated success of building strong brands
  • Excellent German writing skills
  • Superior project management skills - highly effective at managing many projects at one time
  • Proven problem solving skills with ability to generate creative ideas and break solutions into iterative improvements
  • Strong writing skills with ability to craft high impact narratives
  • Excellent editing and publication skills
3

Experience For Marketing Activation Manager Resume

  • Strong business acumen to include time management, problem solving, analytical and organizational skills
  • Excellent analytical, quantitative reasoning and strategic skills
  • Excellent communications skills to help drive engagement and excitement, as well as alignment with the global marketing community
  • Experience demonstrating organization skills
  • Strong systems skills with working knowledge of Excel, PowerPoint
  • Strong project management and teaming skills
  • Demonstrated strategic agility. Proven record with strategy creation and execution, including ability to operate at a hands-on, detail level
4

Experience For Marketing Production Manager Resume

  • Strong Microsoft office skills especially Microsoft Excel
  • Highly collaborative individual with proven ability to work well in a matrix and effectively manage across boundaries
  • Proven large-scale project management skills
  • Excellent verbal, written, organizational, and communication skills
  • Proficient with Windows and Microsoft Office Suite (Excel, PowerPoint and Word); strong Excel skills required
  • Possesses strong leadership, directorial and influential qualities to effectively manage team
5

Experience For AVP Marketing Resume

  • Project co-ordinator experience & skills
  • Strong Office IT skills, confident/advanced user of Microsoft Office (Excel, PowerPoint as proficient user)
  • Exceptional project management skills and ability to manage multiple, high-priority or complex projects at once
  • Proven thinker / leader / doer who can craft solutions and partner effectively with internal constituents and external teams
  • Vendor relations experience and negotiation skills
  • Strong organization skills and the ability to maintain accurate data and records
  • Proven ability to effectively work with internal clients and stakeholders
  • Outstanding communication and writing skills – able to write and edit content across all marketing channels
  • Understanding of the global medical device market through outside the U.S. work experience a strong advantage
6

Experience For Marketing Team Leader Resume

  • Experience and proven ability in Marketing planning, setting brand strategy and managing significant marketing budget
  • Proven experience in managing Marketing & Sales categories and implementing sourcing strategies across multiple operating companies
  • Demonstrated leadership in Marketing strategy & planning and experience in delivering fully integrated best in class, results driven Marketing campaigns
  • Internet advertising experience with strong knowledge of internet, PPC/search marketing and online advertising
  • Broad and deep understanding and skills in digital marketing including e-mail, social, search, mobile and website channels
7

Experience For Marketing & Promotions Manager Resume

  • Proven experience in managing creative and marketing communications processes for all mediums, including digital and interactive
  • Demonstrated experience with creating and managing marketing and pursuit budgets
  • Digital Marketing experience and a strong understanding of current online marketing concepts, strategy and best practice
  • Experience of working with and maintaining excellent relationships with media and production agencies
  • Proven experience of managing campaigns within a commercial setting
8

Experience For Marketing Liaison Resume

  • Experience in traditional media specifically measuring the effectiveness and attribution of offline advertising to online acquisition
  • Understand the needs of stakeholders by effectively listening and asking appropriate questions as required
  • Results-oriented with experience in driving to and achieving ambitious targets for evidence programs
  • Excellent judgment in terms of prioritizing and manage working processes to accomplish tasks on time and at an exceptional level
  • Min 2 years’ experience in online marketing, eCommerce, digital traffic management or digital assets field, ideally with a background in sporting goods
  • Clear verbal communication skills when reaching out to local media and requesting information on rates and proposals
  • Experience and demonstrated ability in developing strategic marketing plans, budgets and multi-media campaigns
9

Experience For SVP, Marketing Resume

  • Experience in building reports on marketing achievements based on performance indicators and ROI evidences
  • Experience managing and prioritizing several deliverables
  • Proven management experience and the ability to create a high achieving and passionate team
  • Project management skills, including the ability to coordinate tactically across a large global organization
  • Strong experience with digital media and transitioning a company from other platforms onto digital media
  • Relevant experience in the Independent bike dealer network, sporting goods industry
  • Marketing Leadership Management experience with a proven track record of success in the timeshare industry REQUIRED
  • Exceptional interpersonal skills with a focus on being a leader and team player with the ability to foster and maintain relationships in a matrix organization
  • Interact Professionally and effectively collaborating with clients, business partners, and peers at all levels within the organization
10

Experience For Marketing Apprentice Resume

  • Strong creative outlook. Strong understanding of content management systems
  • Effectively supervise the work of all executives and provide the appropriate training and guidance
  • Develop marketing materials and procedures to have the department function effectively as an in house agency
  • Solid analytic abilities. Proven expertise in problem solving and multiple project management
  • Works effectively with the sales, product, service and inventory management teams to teach the Trek business to best localize marketing efforts

List of Typical Skills For a Marketing Resume

1

Skills For Director of Marketing Resume

  • Very strong analytical skills combined with strong communication skills
  • Strong leadership skills with proven experience in strategic thinking, problem solving, client relations, time management and all forms of communication
  • Strong teamwork skills and ability to interact effectively with all levels of management
  • Demonstrates strong organizational and marketing planning skills, and the ability to manage multiple projects and marketing plans at once
  • Demonstrated strategic marketing skills and proven leadership ability in previous assignments
  • Strong analytical skills to support quick and effective decision-making
  • Strong computer skills (experience with Adobe Creative Suite and CRM packages would be an advantage)
2

Skills For Marketing Co-ordinator Resume

  • Demonstrates end to end project and marketing campaign management skills, including briefing, planning, execution and analysis of marketing activity
  • Demonstrated skills creating and implementing professional marketing and communication plans
  • Experience in editing, proofing, writing and design concept skills
  • Demonstrated experience in developing global markets, developing strong new product pipelines and driving revenue growth
  • Organizational skills - planning and prioritizing multiple tasks and deadlines with outstanding attention to detail is key
3

Skills For Marketing Activation Manager Resume

  • Demonstrated skills managing social media for an organization toward meeting strategic goals
  • Strong analytical skills and data-driven thinking - comfortable working with numbers and metrics
  • Excellent communications skills, especially writing and editing
  • Experience with digital strategy, branding, user experience design and user experience testing
  • Strong communication skills in English (verbal, listening, writing); additional Asia Pacific languages an advantage (Indonesia, Chinese, Japanese, Thai etc.)
  • Proven experience and expertise as a director of marketing, marketing manager or relevant experience
  • Strong track record in achieving sales and market growth through working together effectively with assigned countries and clusters
  • Excellent listening and synthesizing skills
4

Skills For Marketing Production Manager Resume

  • Marketing/communications experience or agency experience (student housing or real estate experience not required)
  • Program and project management experience to effectively manage a portfolio of projects while working in a fast paced environment under strict deadlines
  • Strong multi-tasking & time management skills
  • Excellent organizational and writing skills with the ability to handle multiple projects and meet strict deadlines
  • Excellent communication skills including relevant languages
  • Strong interpersonal, analytical and influencing skills
  • Proven strategic marketing and management skills
  • Strong individual leadership skills as well as the ability to build a high performing team
  • Strong written and verbal communication skills. The ability to
5

Skills For AVP Marketing Resume

  • Excellent interpersonal, verbal and written communication skills LI-HD#DES
  • Good interpersonal skills and ability to communicate with all levels of employees
  • Demonstrated strategic marketing skills and leadership
  • Strong strategic, creative, and personal sales/marketing skills
  • Strong presentation and negotiation skills with C-level
  • Proven ability to effectively lead and direct staff in a competitive, high-profile environment and industry
  • Proven experience: 7 years of experience within a brand or marketing function at a global organization
6

Skills For Marketing Team Leader Resume

  • Experience in retail marketing with a strong preference for online experience
  • Excellent written communication skills with a discerning attention to detail
  • Excellent skills in marketing tools and techniques
  • High energy with strong creative, leadership and organizational skills
  • Excellent English, grammar, verbal and visual communications skills
  • Proven work experience, ideally 10+ years of experience in market research, marketing, communications or strategy
7

Skills For Marketing & Promotions Manager Resume

  • Proven work experience, ideally 5+ years of experience in market research, marketing, communications or strategy
  • Excellent English grammar and composition skills
  • Excellent excel and word skills, SAP, Salesforce and Crystal reporting ideal
  • Excellent communication skills, with the ability to work with and support cross-functional teams
  • Excellent cross-functional management skills
  • Strong leadership and consensus building skills with the ability to develop successful business relationships and work at all levels of the organization
  • Strong leadership skills with the ability to lead high performing teams
8

Skills For Marketing Liaison Resume

  • Excellent interpersonal skills – adept at facilitating collaborative partnerships and relationships at all levels
  • Strong, leadership, development and coaching skills
  • Proficiency in project management methodologies (Agile, LEAN, Waterfall) and strong skills in project management tools
  • Outstanding interpersonal and communication skills, team-player with the ability to drive others to achieve
  • Experience of directing, managing and motivating a winning team along with evidence of driving successful team results
  • Standout content strategy, messaging, writing, editing, and journalistic skills. Nuanced storytelling is your forte
  • Experience in marketing with demonstrated knowledge of principles and methods for showing, promoting, and selling products or services
  • Experience in a related field agency, marketing/advertising within the hospitality/gaming industry, experience managing staff
9

Skills For SVP, Marketing Resume

  • Broad knowledge and proven experience across all marketing mediums including advertising, demand gen, digital, social, PR, sales enablement
  • Proven experience of creating, implementing and driving forward business plans from a local to company level
  • Direct experience of working with a sales team and fostering a good working relationships
  • Strong experience with digital marketing as well as new, bleeding edge technology and trends
  • Project management experience with demonstrated successful results particularly in the areas of managing timelines and working with clients
10

Skills For Marketing Apprentice Resume

  • Superior writing, editing and verbal skills
  • Strong understanding of print production, design, and the use of photography and video in effective marketing
  • Strong experience in leading teams to use predictive analytics and marketing metrics to drive business growth
  • Proven experience in marketing / content marketing related roles
  • Proven experience in managing a six figure marketing budget to goals
  • Aligns marketing communication tools to deliver reservations and revenue efficiently and effectively via a return on investment tracking
  • Demonstrated experience in copywriting, editing, and content creation
  • Aptitude to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results

List of Typical Responsibilities For a Marketing Resume

1

Responsibilities For Director of Marketing Resume

  • Proven work experience, ideally 5+ years of experience in market research, customer experience or strategy
  • Strong negotiation and influence skills across multiple stakeholder groups. Proven team player in a fast paced environment
  • Strong organizational and time management and prioritization skills
  • Experience in strategic planning. Strong creative, analytical, organizational and personal sales skills
  • Strong business sense, strategic and visionary thinker with excellent presentation skills
  • Project management skills as well as excellent prioritisation and multitasking
  • Demonstrated experience in traditional B2B marketing as well as extensive experience across B2B online/digital marketing
2

Responsibilities For Marketing Co-ordinator Resume

  • Has strong demonstrated experience and understanding about content marketing - SEO / EDMs
  • Customer-need driven and proactive thinker with excellent problem solving skills
  • Experience demonstrating organization skills
  • Strong organization, communication and critical thinking skills
  • Strong PC skills in Word, Excel and Power Point
  • Work in close contact with the hotel guest and consumers in sales and marketing situations that require strong communication and customer service skills
  • Demonstrated analytical skills, including marketing maths and return on investment
  • Solid prior marketing experience
  • Demonstrated success using analytical skills and critical thinking to formulate strategic direction
3

Responsibilities For Marketing Activation Manager Resume

  • Excellent communications skills to help drive engagement and excitement, as well as alignment with the global strategy
  • Excellent people and communication skills across levels and functions
  • Excellent facilitation, presentation and written communication skills
  • Strong communication skills: written, oral, and formal presentations
  • Strong presentation skills with the ability to communicate HomeAway’s value proposition
  • Strong combination of analytical skills and business know-how
  • Strong demonstrated work experience within a marketing capacity; either in an agency or on the client side
  • Analytical experience/skills to help forecast growth business outcomes & to optimize marketing channels
  • Strong demonstrated experience across design tolls (i.e Adobe Photoshop etc)
4

Responsibilities For Marketing Production Manager Resume

  • Excellent communication (written and verbal), reporting and organisational skills
  • Excellent public speaking skills that motivate
  • Strong marketing analysis and data management skills
  • Strong Word, Excel, Publisher, Outlook, PowerPoint, WordPress, Google applications and Social Media skills
  • Outstanding communication skills & comfortable interacting with senior executives & customers
5

Responsibilities For AVP Marketing Resume

  • Marketing management and strategic planning experience with a proven track record of developing and administering marketing programs
  • Experience and proven track record managing and executing revenue generating marketing programs
  • Experience managing vendors and performance. Proven record in driving business outcomes through digital marketing channels
  • Strong skill in MS Excel, to facilitate efficient use of limited programming staff in answering frequent market sizing and ‘what-if’ questions
  • Media planner and buying experience; understanding of co-op spending and how to build strong partnerships with network, syndication and other 3rd parties
6

Responsibilities For Marketing Team Leader Resume

  • Collaborate with merchandising and marketing teams to drive stronger promotional effectiveness
  • Strong preference for extensive marketing experience across strategy consulting, professional services, luxury retail, retail, hospitality, and/or CPG
  • Experience managing and prioritizing several deliverables
  • Experience using Prezi or other presentation software is desirable but not essential as is experience working with social media
  • Lead development and execution of the marketing plan to effectively meet the company’s strategic and tactical marketing goals
  • Demonstrated experience with business case development and strategic planning
7

Responsibilities For Marketing & Promotions Manager Resume

  • Experience in digital marketing, preferably with financial services experience
  • Customer Experience Target Design: responsible defining what the ideal Windstream customer experience is, by customer segment
  • Prior successful management of marketing and/or creative agency experience
  • Keen listening skills and the ability to ask relevant questions
  • Proven proficiency and good knowledge of computer applications, including data management related
  • Total Marketing experience in Consumer Packaged Goods (consumables) with deep subject matter expertise around vitamins and supplements
8

Responsibilities For Marketing Liaison Resume

  • Experience with the Development of marketing materials for Ancillary F&I products strongly recommended
  • Proven ability to juggle multiple projects and manage project terms and clients with competing demands/priorities
  • Proven marketing experience, developed within an FMCG company
  • Experience of working in a multinational organisation with a strong brand
  • Communicate effectively via phone, email and virtual meeting
  • Communicate effectively, orally and in writing with all levels of the organization
  • Proven experience in driving product, sales and margin growth
  • Strong analysis and strategic planning experience
9

Responsibilities For SVP, Marketing Resume

  • Advanced skills in excel to build reports and metrics for marketing initiatives
  • Dynamic, enthusiastic, creative leader who thrives under pressure and can effectively perform multiple functions and troubleshoot when needed
  • Show exemplary written and oral communication skills
  • Experience collaborating with others and ability to maintain strong relationship with stakeholders across the organization
  • Prior marketing-related experience
10

Responsibilities For Marketing Apprentice Resume

  • Proven work experience, ideally 10+ years within a strategic, brand function in a global organization
  • Regional experience would be an advantage, along with capital medical products experience
  • Good presentation and business consultation skill
  • Demonstrated experience with in-game entertainment
  • Creates written communications that effectively communicate and sell the developed marketing concepts both internally and externally
  • Years of Experience: 5-8 years of related experience
  • Marketing program/project management experience with a proven track record at a start-up and/or small company

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