Manager Shopper Marketing Resume Sample
Danika Schimmel
189 Eryn Courts,
Philadelphia,
PA
+1 (555) 602 2560
Work Experience
Manager, Shopper Marketing
05/2018
-
PRESENT
San Francisco, CA
- Build adapt and/or build thoughtful programs. To develop & translate customer & shopper insights into customer specific activities and programs
- Partners closely with Centralized Shopper Marketing Director and Shopper Marketing Agency to collaborate on plans, needs, etc
- Partners closely with team based Shopper Insights Manager in identify unique and relevant insights, and helps translate those insights into measurable actions and results
- Can engage and influence all interested parties when it comes to Shopper Marketing and increases reliance on shopper based plans as a critical tool for decision making
- Partners with the Starbucks CBD Team Leader to include Shopper Marketing plans as key business drivers within the Joint Business Plan
- Collaborates closely with sales, category management, shopper insights and license store partners on the team to support Starbucks business opportunities at the CPG customer to include new item initiatives,
- Develop comprehensive annual Shopper Marketing plans for Walmart that align to SCJ Brand/Category strategies as well as support overall customer growth by incorporating Walmart shopper’s path to purchase
Insights Product Manager Shopper Marketing
03/2015
-
04/2018
Chicago, IL
- Responsible for oversight of shopper marketing analysis by tracking agreed upon KPI’s to optimize ROI of shopper plans annually and utilize post program analytics to improve programs and tactics
- Develop comprehensive annual Shopper Marketing plans for Kroger that align to SCJ Brand/Category strategies as well as support overall customer growth by incorporating Kroger's shopper’s path to purchase
- Responsible for engaging and building relationships with the marketing departments and key leaders of customers. Aligns and builds shopper strategies and programming with customer’s priorities & strategies
- Owns the development and execution of holistic & equity building marketing plans at Target that helps deliver our business goals and meet ROI thresholds
- Has a deep knowledge of Target’s business and priorities, their key shopper segments, and assets i.e.) loyalty cards, programs. Leverages this knowledge and integrates this information with Starbucks priorities and assets
- Owns relationship with key marketing personnel at Target, establishing Starbucks as a thought leader and key “go-to” partner in helping them build their business
- Collaborates and influences across all key stakeholders connected with Shopper Marketing both internally and externally, to elevate shopper marketing as a strategic part of the overall business plan. Emphasis on partnering with the Starbucks CBD Team Leader to ensure Shopper Marketing is included as a key business driver in Joint Business Plans
- Partners closely with Sr. Shopper Marketing Manager and Shopper Marketing Agency to collaborate on annual business plans, needs, etc
Senior Manager Shopper Marketing
06/2010
-
09/2014
Houston, TX
- Understands the omni-channel and ecommerce landscape for Target and can bring the team along to better position Starbucks and Target in this space
- Collaborates closely with sales, category management, shopper insights and license store partners on the team to support Starbucks business opportunities at the CPG customer to include new item initiatives, merchandising planning, category reviews, joint business planning etc
- Supports Shopper-Inspired-Design work and aisle reinvention. Helps implement the reinvention at Target to bring the Starbucks experience to life in the aisle
- Partners with Licensed Store Managers to identify opportunities for integration to support the “one voice” Starbucks strategy
- Effective and influential when calling on Target- maintaining strong communication and negotiation skills
- Represent needs of retail and channel voice of customer in cross functional work streams for packaging, selling tools, creative assets and technology projects
- Be the primary channel marketing team point of contact for storm response planning and a contributing member/extension of the broader GAF storm planning team
- Customer Support
- Lead the development and fulfillment of all processes related to field level requests including signage, samples, events and display support
Education
University of Texas at San Antonio
2005 - 2009
Bachelor's Degree in Business
Professional Skills
- Strong organizational and time management skills. Able to manage multiple & shifting priorities
- Strong leadership and communication skills, with the ability to lead and influence cross-functionally
- Experience in a Sales environment (customer/shopper marketing and/or direct sales experience
- Strong financial acumen, understanding merchandising plans, managing a budget, and leading ROI analysis
- Proven success in developing, and executing, shopper marketing programs with small and large customers
- +5 years experience in project and fiscal management, including executing a project from start to finish
- Demonstrate marketing expertise in creating big ideas that deliver on target insights, benefit and brand equity
How to write Manager Shopper Marketing Resume
Manager Shopper Marketing role is responsible for digital, software, retail, events, travel, research, design, manufacturing, purchasing, marketing.
To write great resume for manager shopper marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Shopper Marketing Resume
The section contact information is important in your manager shopper marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Shopper Marketing Resume
The section work experience is an essential part of your manager shopper marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager shopper marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager shopper marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Shopper Marketing resume experience can include:
- Manage the online customer product review process including building a strategy for responses and leveraging customer feedback further upstream into GAF marketing development
- Solid experience and deep understanding on retail and merchandizing management
- National and field marketing experience, preferably in brand or product management roles in consumer packaged goods companies
- Experience/comfort working in a fast pace, complex ever changing environment
- Experience working with national retailer teams (e.g., category managers, merchants, marketing managers, insight managers, etc.)
- Prioritize investment of a multi-million-dollar shopper marketing budget
Education on a Manager Shopper Marketing Resume
Make sure to make education a priority on your manager shopper marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager shopper marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Shopper Marketing Resume
When listing skills on your manager shopper marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager shopper marketing skills:
- Excellent oral and written communication skills as well as excellent interpersonal skills and analytical and problem-solving abilities
- Strong Communication Skills: effectively communicates and builds relationships at all organizational levels
- Strong analytical skills combined with business and commercial acumen and customer understanding Proven ability to lead category project to results
- Strong project, budget, and agency management skills and experience
- Strong analytical, written and organizational skills
- Strong agency management experience and proven ability to deliver world class outputs
List of Typical Experience For a Manager Shopper Marketing Resume
1
Experience For Manager, Shopper Marketing Resume
- Experience leading a Marketing function or Sales team (people management)
- Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
- Drives seamless connectivity with Brand facing Shopper Marketing
- Responsible for marketing activities conducted with retail customers in the Large Store & Small Store channels
- Responsible for equipping the National Sales team with shopper centric marketing plans, which are commercially viable and meet the needs of our retail trade partners
- Partner with Marketing (Brand Marketing, Creative, Media/Promotions/Online and Added Value) and where appropriate, external vendors to develop customer marketing plans and materials
- Interface with Shopper Marketing Managers in 3M US to ensure alignment of programs and activities within North America
- Design insight-driven programs consistent with the promotion plan
2
Experience For Insights Product Manager Shopper Marketing Resume
- Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning (from theatrical release window through home entertainment)
- Develop customer activation programs for catalog titles
- Partner with Marketing Insights to provide decision support and actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies
- Develop peer-to-peer relationships at key customers to expand SPHE influence at the customer
- Design communications to the simplest of forms and still meet objectives
3
Experience For Senior Manager, Shopper Marketing Resume
- Sharp sense on competition environment
- Leverage resource in the organization with x-function teams
- Drives shopper consideration early upstream in Brands’ annual operating plan, Brands’ long term strategy as well as Brands’ integrated marketing plans
- Leads the development of shopper marketing programs that are insights-driven and align with brand objectives and Customer joint business plan (JBP) strategies. Successfully builds plans that deliver profitable growth for the company and Customer
- Helps the team measure the impact of shopper marketing programs by conducting post-promotion event analysis utilizing Shopper Marketing pre/post program template
- Drives understanding of program effectiveness and efficiency by analyzing completed events via syndicated data or test market (A/B testing). Captures key learnings to help team/agency improve future results
- Brand, Agency, Shopper and/or Integrated Marketing experience
- Understands customer objectives, planning needs and timelines as part of the JBP process
4
Experience For Senior Manager Shopper Marketing Resume
- Assists MDO in JBP activities including: Top to Top presentations, Line Review and Quarterly Business Reviews with customer to ensure that the impact of shopper marketing activities is properly represented
- Buildbrand equity in stores
- Oversee the planning, organizing, and implementation of marketing activities utilizing shopper insights, brand guidelines, and pricing corridors to develop and execute Key Account and/or channel specific marketing programs
- Interpret industry trends, retailer and channel partner requirements, shopper insights, and business objectives to define guidelines and methods for Shopper Marketing activities
- Determine priorities and timelines, adjusting the marketing strategy as needed to meet changing market and competitive conditions
- Leads development of in-store vehicles for assigned brands from setting the strategy to ensuring they meet financial requirements in order to drive maximized ROI
5
Experience For Category Manager / Shopper Marketing Resume
- Accountable for brand driven shopper marketing funding including in-store vehicle development spend
- Proactively builds effective working relationships with key cross functional groups including but not limited to Sales, Omnichannel Marketing, Activation, Insights, Brand Marketing, Category Management, Revenue Margin Management, Legal and external agency partners
- Provide actionable strategic briefs and direction to internal marketing teams for development of creative support materials
- Seeks and expands on original ideas, enhances other ideas, and contributes own ideas to solve the opportunity at hand
- Interface with multiple levels of an organization, including multiple levels of Marketing and Sales internally and Marketing, Merchandising/Procurement with the customer and agency management
- Partner with key areas of Marketing, Category Management, Merchandising, Retail, and Vendor teams to develop integrated marketing plans that grow profitable incremental sales
- Lead collaboration with Customer Insights and RBS Analytics team pre-event to identify measurement metrics and conduct post-event analysis, including event ROI and key learnings for enhancement and development of future events. Manage financials related to shopper marketing promotions including budget development and monthly reconciliation
- Lead initiation of shopper marketing initiatives within the annual Integrated Business Planning process to ensure timely delivery of strategies and plans that support banner and category growth objectives
6
Experience For Shopper Marketing Senior Manager Resume
- Provide strategic thought-leadership, recommendations and approval on vendor initiated customer programs, serving as main contact for category, merchandising, and retail management teams
- Manage portfolio of additional CPG marketing opportunities for alignment with category and merchandising
- Manage, coach, lead and develop direct reports
- Participates in the long term and short term planning and development of our shopper strategy, shopper missions and shopper marketing plans based on fact based shopper insights
- Develops and implements insight driven Occasion Based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola and our retail trade partners
- Collaborates with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven shopper marketing programs, targeting our shoppers and meeting our customers’ retail strategies
- Manages shopper marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution
- Consumer Acumen: knowledge of shopper purchasing behavior and ability to translate insights to action with effective shopper marketing programs
7
Experience For Shopper Customer Marketing Manager Resume
- Priority Setting: proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity
- Decision Making: propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making
- Strategic Thinking: aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective retail marketing programs
- For Walmart and Sam’s Club drives the development of shopper marketing strategies and plans that link to strong shopper insights, JM Smucker objectives and Customer strategies. Successfully drives and supports programs that deliver profitable growth for JM Smucker and the Customer
- Develops understanding of program effectiveness and efficiency by analyzing completed events via syndicated data or test market (A/B testing). Captures key learnings to help team/agency improve future results
- Assists in Joint Business Planning activities including Top to Top presentations, Line Reviews and Quarterly Business Reviews to ensure that the impact of shopper marketing activities is properly represented
8
Experience For Associate Manager, Shows & Shopper Marketing Resume
- Drives planning activities that align Brand and Customer to mutually beneficial objectives, strategies and programs
- Understands brands and customer objectives, planning needs and timelines
- Provides input / recommendations when / where needed to influence Brand Plans, Channel Strategies / Plans, Category Plans and Joint / Customer Category Business Plans
- Works across critical Brand, Marketing Services, MDO and Sales functions to enable alignment, efficiency and effectiveness of strategies, planning and programming activities
- Strong ability to manage multiple agencies and make informed decisions about what the value maximizing strategy is for a given situation – many times, on the spot at a customer
- Team to “spin” assets into regional trip, conversion and basket driving programs Develops and executes shopper marketing programs with hyper focus on local optimization
- Develop and ensure tracking mechanisms for execution are in place and monitored. Lead post-analysis of top shopper marketing initiatives showing above norm ROI
- Creates/maintains pool of regional shopper marketing agencies and establishes/tracks key performance metrics
- Works with national shopper marketing
9
Experience For Shopper Marketing Associate Manager Resume
- Works with Division, Distributor, Cat Dev and Insights teams to develop the marketing activation calendar by retailer executes all programs accordingly
- Lead shopper marketing activation development & execution for strategic list of national and regional retail customers
- Lead agencies to deliver insights-driven breakthrough omnichannel shopper marketing plans
- Create and share Nielsen & market trend updates on a regular basis with the organisation
- Localise the category vision and implement with different interal and external shareholders
- Develop and implement category range and space management practices
10
Experience For Manager, Digital & Shopper Marketing Resume
- Develop and execute the strategy to win with premium across the portfolio
- Develop and coordinate portfolio activations
- Share, ‘steal’ and re-apply activation ideas and executions from other markets
- Implement a Measurement and Evaluation minsdet for every activity
- Partner with brand teams to develop & execute shopper activation for brand innovation launches
- Seek out and manage external brand partnerships that help increase/improve retail activation of our brands
- Deliver standardized, consistent, high quality tools for sales enablement
- Support commercial leadership at strategic account customer meetings
List of Typical Skills For a Manager Shopper Marketing Resume
1
Skills For Manager, Shopper Marketing Resume
- Excellent leadership and interpersonal skills to influence customer contacts
- Solid experience on execution of marketing activity
- Experience in Consumer Packaged Goods
- Experience, preferably in the consumer goods/beverages industry
- Intermediate to Advanced MS PowerPoint, Word and Excel skills required
- Experience in ‘below-the-line’ marketing activities in a multi-national consumer goods company
- Manage retailers effectively to ensure in-store-excellence
2
Skills For Insights Product Manager Shopper Marketing Resume
- Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review and production management)
- Customer Marketing / Sales / Marketing experience
- Experience working with national r/etailer teams (e.g., category managers, merchants, marketing managers, insight managers, etc.)
- Min.5 Years of trade marketing experience in multinational environment
- Experience of BTL planning and Marcom supplier management
- Implements effective means for coaching and development of direct report(s)
3
Skills For Senior Manager, Shopper Marketing Resume
- Transforms data and information into useful insights, and analyzes problems to identify timely and effective strategies
- Cross-functional leadership experience
- +5 years experience in Excel and PowerPoint
- Digital Marketing experience is required
- A strong track-record of influencing internal and external stakeholders
- Experience selling premium brands
4
Skills For Senior Manager Shopper Marketing Resume
- Good at diversified channel management
- Proven ability to develop and lead channel and category development programs with customers
- Manage counters according to guideline and keep good image of counters
- Experience in a Sales environment (customer/shopper marketing and/or direct sales)
- Previous project management experience including cross functionally projects
5
Skills For Category Manager / Shopper Marketing Resume
- Places higher priority on team or organization goals versus personal goals
- Building retailer relationships and influencing decision makers
- Intermediate to advanced understanding of customer framework including decision making timelines and process
- Develop communication tools to assist Category Management with selling shopper marketing programs to vendors and updating performance to acheive goals
- Intermediate to advanced understanding of digital marketing vehicles and tools
6
Skills For Shopper Marketing Senior Manager Resume
- Carry out the Category Development vision and align the team behind targets while creating a passion for winning
- Promote/develop new ways to activate at retail, including communication and coordination with Field Marketing team
- Develop differentiated shopper marketing programming (POS, digital, media) grounded in brand, consumer, shopper and retailer insights
- Track record of leading and inspiring cross-functional teams
- Brand/Marketing manager with traditional CPG company including at least 3 years
- Represents the Digital & Consumer Activation group with credentialed marketing and brand management expertise both within Henkel and with key retail customers
7
Skills For Shopper Customer Marketing Manager Resume
- Influences cross functional teams with thought-leadership in the areas of: brand building, consumer insights, marketing innovation, retailer specific platforms, and best practices
- Sales, brand and/or shopper marketing experience in the CPG industry (Client or Agency)
- Channel and/or shopper marketing experience
- Experience in Shopper Marketing or Brand Management
- Stay focused on key priorities and bring solutions to drive distribution and grow consumption
- Intermediate to advanced understanding of ROI metrics and post program analysis
8
Skills For Associate Manager, Shows & Shopper Marketing Resume
- Optimize GAF Marketing Activation with Channel Partners
- General manager mindset, thought leader, superhuman collaborator with communication chops (clear and concise storytelling) both orally and written
- Bachelors in Marketing or Business Administration
- Passion for executing with excellence
- Comfortable and competent interacting directly with customers in a leadership role
- Be adaptable in a fast changing landscape as business needs dictate
- Traffic driving in digital space
- Focused against shopper marketing (5-8 years)
- Evaluate the efficiency of marketing activities
9
Skills For Shopper Marketing Associate Manager Resume
- Stays current with internal business trends and proactively looks ahead to anticipate business opportunities, barriers and better ways to achieve results
- Communicates persuasively to win support both cross functionally and with key retail customers
- Leads the development of breakthrough creative solutions with general media, digital and promotion agency partners
- Drives executional excellence of integrated marketing campaigns by setting clear direction, demonstrating relentless focus to details and meeting delivery dates
- Set strategy and leads idea development for product innovation launch plans at leading retail customers
- Conducts thorough post program analysis to surface campaign business results against objectives as well as key learnings that inform future strategies
- Builds productive relationships with internal and external business partners by working collaboratively, demonstrating openness to and respect for others’ opinions and points of view. Leads a team of two direct reports and is responsible for prioritizing team work, coaching, development and results
10
Skills For Manager, Digital & Shopper Marketing Resume
- Inspires passion and excitement around shared goals and values
- Participates in annual brand planning by sharing general marketing expertise, program results, industry trends and best practices developed outside of the company
- Knowledge of the intricacies of the retail environment.Understanding and familiarity with POS, ACN, Spectra, Loyalty Card, and Panel Data
- Stay in touch with emerging technologies (i.e. targeted media, rewards capabilities, digital communication tools, etc..) and make recommendations on the best principles and new ideas to adapt into channel marketing plans to drive GAF shopper conversion and loyalty
- Assist the VP of Retail Marketing in Pro-Actively identifying opportunities working across GAF cross functional departments to build channel marketing programs for customers
- Partner with the residential innovation and consumer insights teams on the development of channel specific insights and customer research (i.e. path to purchase initiatives, in store shopping trends, etc..) and apply this research directly into customer marketing programs
- Build a learning organization by creating a “share, steal and reapply” culture that builds best practices
List of Typical Responsibilities For a Manager Shopper Marketing Resume
1
Responsibilities For Manager, Shopper Marketing Resume
- Proven success creating and executing Consumer & Shopper Promotions, Events & Merchandising, including omnichannel promotional and presence strategy. Develop and execute in-store & digital promos to meet brand, consumer, and customer objectives to drive retail/e-tail activity, distribution, velocity and profitable share growth
- Strong strategic, conceptual thinking, financial, analytical, drive for results, selling and negotiating skills
- Solid understanding of P&L drivers. Experience in marketing and/or sales is an asset
- Previous experience working with VMR partners and/or developing promotions/marketing with the trade an asset
- Significant sales and/or brand marketing, customer marketing, shopper marketing, market research, shopper insights and/or Category Management experience
- CPG experience in areas of shopper marketing, brand marketing, market research, shopper insights and/or category management
- Demonstrated track record of collaborating internally and with agency partners to develop and execute plans on-time and within budget
- CPG brand marketing or some combination of brand or shopper marketing, and market research, category management
- Firm grasp of P&L and business analytics. Able to manage large SKU portfolios across multiple manufacturing locations including 3rd party manuf. Able to operate in a lean organization with limited marketing resources
2
Responsibilities For Insights Product Manager Shopper Marketing Resume
- Strong marketing and business strategist, able to connect multiple consumer and shopper data sources to frame consumer strategy
- Comfortable influencing senior management, commercial team and customers to drive growth agenda. Proven expertise building relationships with and selling to customers
- Digital/social media marketing experience is a strong asset
- Adapt easily to changing customer and market dynamics
- Plan local activation, deploy all activations in LO, including CO/RO/LO activities, ensure quality up to guideline
- Able to proficiently gain insight and manage IRI/Nielsen & internal shipment data
- Proficient in MS Office (Excel, Word, PowerPoint, OneDrive, SharePoint, Teams, Skype)
- Strong ability to manage multiple agencies and make informed decisions about what the value maximizing strategy is for a given situation - many times, on the spot at a customer
- Team to "spin" assets into regional trip, conversion and basket driving programs Develops and executes shopper marketing programs with hyper focus on local optimization
3
Responsibilities For Senior Manager, Shopper Marketing Resume
- Identifies, assesses and prioritizes shopper opportunities based on Business objectives and programs. Identifies key short and longer-term retailer shopper issues and opportunities
- Oversees the development of insights around the intersection between the customer’s shopper segmentation and the brand’s consumer segmentation. Leads utilization of customer loyalty data to derive insights
- Coordinate with Key Account Manager(s) to support Business and Category customer segmentation priorities
- Perform post-analytics on key programs to improve efficiency and effectiveness
- Bring innovation to life along the connected shopper journey (CSJ)
- Collaborate with customer development leads on Joint Business Plans
- Leverage the insight and investment in loyalty points and POS data to develop and create highly impactful shopper engagement programs through various platforms (in-store, digital, etc.). Work with the customer to test various executions, evaluate and expand based on positive ROI/ agreed performance metrics
4
Responsibilities For Senior Manager Shopper Marketing Resume
- Owns retail led Nestle shopper marketing programs at the customer level. Develop productive relationships with retailers' marketing organization
- Lead eRetailer partnerships and develop omni-channel solutions specific to the customer's shoppers by integrating Retail Digital Media into plans
- Coach and develop a team of direct reports
- Influence Business with sound facts and well thought through perspectives
- Leverage Nestlé processes, resources and environment
- Lead the development of multi touchpoint shopper marketing initiatives and campaigns based on shopper insight and strong understanding of retailer strategy. Gain alignment with key internal stakeholders by defining and sharing vison, strategy and paths to execution
- Manage and report on customer specific shopper marketing budget
- Use shopper research and an understanding of the retailer strategies/ objectives to define insight-based shopper marketing programs that achieve customer, brand and company goals within the specified class of trade
5
Responsibilities For Category Manager / Shopper Marketing Resume
- Update the budget and planning system to reflect the current plan status and deliver financial forecasts
- Develop strong working relationships with Sales, Customer Insights, Procurement, Merchandising, Finance, Brand Marketing, Global teams and external partners to ensure cross-functional achievement of company goals
- +5 years experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
- Experience in the convenience channel, shopper marketing, brand marketing, sales and/or insights would all be suitable backgrounds, as would an agency background
- Strong leadership and collaboration with cross-functional and customer teams is critical for alignment to strategies and executions
- Extensive familiarity with the Kroger and Meijer chains
- Responsible for sellout target achievement
- Serving as the liaison with the Field Account Teams, the Field Shopper Marketing resources, and the Club Customer Marketing, Promotions, Marketing and Finance teams
6
Responsibilities For Shopper Marketing Senior Manager Resume
- Bringing shopper and customer understanding to life: Internalizing core consumer & shopper understanding and translating them into stronger, more impactful ideas and commercial programs that drive shopper decide conversion
- Advocating for shopper initiatives that drive category growth by understanding brand vision and positioning, innovation and new product development initiatives, and promotional plans
- Guiding the organization to choose actions that support the brand’s promise, brand equity, and brand health in context of the customer’s business model
- Bringing distinctive Shopper Marketing competencies to the customer. Leading strategic dialogue with customer(s) to drive longer term, strategic growth plan. Engaging regional sales teams to assure collaborative, fully integrated business management
- Managing the Shopper Marketing budget and Agency. Leading the annual process of zero-based budgeting, leading the cross-functional Shopper Marketing Committee, and ensuring adherence to intent and process
- Ensuring execution of shopper activities per plan. Actively working to embed the change and drive continuous improvement
- Work closely with assigned distributors, retailers and MMOs/KAM to deliver high quality execution of marketing activities
7
Responsibilities For Shopper Customer Marketing Manager Resume
- Develop and execute marketing strategies for top retail partners that deliver short and long term business goals
- Work with the sales, customer and consumer marketing team to drive insights in the business
- Develop supporting processes for program organization to ensure programs are delivered on time and in budget
- Cross Functional Marketing Leadership for Retail Team
- Drive sell-out target achievement for assigned markets
- Improve market share for assigned markets
- In charge of ROS and promoter team management and drive high performance of the team
8
Responsibilities For Associate Manager, Shows & Shopper Marketing Resume
- Become an expert resource in top partner retailer business. Develop collaborative relationships with top retailer marketing teams in order to influence marketing choices and priorities
- Lead creative execution for all marketing materials (Digital, In-Store, CRM etc.) including briefing and creative feedback with agencies and vendor partners
- Understand sale trends, customer trends, and all the elements affecting the business to drive efficient and effective allocation of resources. Provide quarterly updates to leadership on business results and actions taken
- Collaborate with Brand Marketing teams to influence and provide actionable fit-to-win feedback on upcoming initiatives and new product launches
- Manage the Shopper Marketing budget, identifying both risks and opportunities for management
- Create communication and execution paths that are set to win across digital and in-store environments
9
Responsibilities For Shopper Marketing Associate Manager Resume
- Develop fact-based shopper marketing vision and shopper marketing basics focused on finding the right assortment/ channel; Presentation: category and branded shopper solutions; Feature & merchandising cards; Shopper communication; Shopper activation ideas; Promotion evaluation and activities
- Travel up to 25% of your work schedule is required
- Knowledge of the Lux market
- Affinity with Off-trade and On-Trade
- Proficiency in English, French & Dutch
10
Responsibilities For Manager, Digital & Shopper Marketing Resume
- Advanced analytics, digitally and ecommerce savvy
- Be the person that drives business knowledge across the organization, focused on Nielsen and Shopper insights
- Build a sense of community across the BeLux organisation
- Create a culture of excellence in execution that recognizes and rewards high performance Lead a culture of measurement and evaluation for all activities
- Standardize ROI metrics and track across individual channel programs
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