Shopper Marketing Manager Resume Sample

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Aliza Mills
40749 Swaniawski Light,  Detroit, MI
+1 (555) 648 6415

Work Experience


Shopper Marketing Manager
01/2017 - PRESENT
Dallas, TX
  • Strong Leadership by influence skills
  • Exceptional negotiations skills
  • High communication and team building/mentoring skills
  • Basis financial knowledge
  • High power point presentation skills
  • High communication skills (English & Spanish)
  • Partners closely with Centralized Shopper Marketing Director and Shopper Marketing Agency to collaborate on plans, needs, etc
  • Partners closely with team based Shopper Insights Manager in identify unique and relevant insights, and helps translate those insights into measurable actions and results
  • Can engage and influence all interested parties when it comes to Shopper Marketing and increases reliance on shopper based plans as a critical tool for decision making
Senior Shopper Marketing Manager
11/2010 - 12/2016
New York, NY
  • Partners with the Starbucks CBD Team Leader to include Shopper Marketing plans as key business drivers within the Joint Business Plan
  • Collaborates closely with sales, category management, shopper insights and license store partners on the team to support Starbucks business opportunities at the CPG customer to include new item initiatives, merchandising planning, category reviews, joint business planning etc
  • Supports Shopper-Inspired-Design work and aisle reinvention. Helps implement the reinvention at the CPG customer to bring the Starbucks experience to life in the aisle
  • Partners with Licensed Store Managers to identify opportunities for integration to support the “one voice” Starbucks strategy
  • Leads shopper marketing activation across priority customers
  • Collaborates with key stakeholders (account executives, Team Lead, Category Development, Brand Teams, Retailer) to identify, align and prioritize common sales goals as well as joint business planning
  • Creates and leads key shopper marketing processes, tools, templates and shares best practices to optimize planning, execution and analysis of all programs
Assistant Shopper Marketing Manager
04/2008 - 08/2010
San Francisco, CA
  • Leverages knowledge of the CPG customer’s business and priorities, their key shopper segments, and assets (i.e. loyalty cards, programs) and integrates this into Evolution Fresh’s customer strategy
  • Own the development and execution of marketing plans that help deliver our business goals, meet investment targets while building brand equity
  • Own day to day management of agency relationship by clearly defining scope, aligning processes and managing resources
  • Manage budget maximizing efficiency, accuracy and transparency
  • Leads agencies and cross-channel teams to develop integrated launch programs or marketing promotions
  • Leads and manages all agency relationships and Brand program budgets. Collaborates with Foresights Marketing team and agency partners to identify and test new engagement models. Collaborates with customer leads through JBP process to identify and to develop unique promotion, packaging and product offerings to enable customer and PepsiCo growth
  • Develop strong relationships with the customer in order to understand the retailer’s core strategies and then build annual marketing plans that work to deliver both on customer and brand objectives

Education


University of Connecticut School of Business
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Advanced Microsoft applications skills including PowerPoint, Intermediate skills in Word and Excel
  • Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders
  • Operating Skills: Priority setting. Timely decision making. Getting work done through others
  • Strong analytical & decision making skills
  • Strong strategic and creative thinking skills to deliver results
  • Strong analytics skills including AC Nielsen
  • Sales/shopper marketing experience with proven customer promotions experience

How to write Shopper Marketing Manager Resume

Shopper Marketing Manager role is responsible for leadership, interpersonal, marketing, analytical, presentation, organizational, influencing, planning, customer, organization.
To write great resume for shopper marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Shopper Marketing Manager Resume

The section contact information is important in your shopper marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Shopper Marketing Manager Resume

The section work experience is an essential part of your shopper marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous shopper marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular shopper marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Shopper Marketing Manager resume experience can include:

  • Capability to quickly build effective internal and external relationships, with strong influencing skills
  • Proven experience effectively working directly with field sales and customer teams
  • Demonstrated understanding of business operations, marketing principles, management skills and techniques
  • Very high analytical skills, ideally experience in analysing marketing data
  • Capability to build strong internal and external relationships, with well-developed influencing skills
  • Prior Marketing experience within consumer-packaged goods

Education on a Shopper Marketing Manager Resume

Make sure to make education a priority on your shopper marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your shopper marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Shopper Marketing Manager Resume

When listing skills on your shopper marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical shopper marketing manager skills:

  • Strong communication skills and proven ability to communicate effectively with all levels of management
  • Good interpersonal, communication, problem solving skills and good command of English capability
  • Strong project management skills, including the ability to prioritize various projects in a fast-paced environment
  • Strong analytical skills and Project Management experience leading cross-functional teams and influencing key stakeholders
  • Good interpersonal skills and ability to prioritise & work to deadlines
  • Good interpersonal skills and ability to prioritize & work to deadlines

List of Typical Experience For a Shopper Marketing Manager Resume

1

Experience For Senior Shopper Marketing Manager Resume

  • Excellent organisational skills / project management skills
  • Good interpersonal skills and ability to prioritize and work to deadlines
  • Strong communication skills to deliver consistent messages and communication to Customers, Retailers and internally
  • Focus & Prioritization- Demonstrates ability to make resource decisions based on business priorities, customer needs
  • Possesses strong written and verbal communication and presentation skills
  • Prior experience with consumer packaged goods or retailer is required
  • Strong interpersonal skills and be able to handle difficult situations with all levels of employees
  • Customer-oriented, with strong project management and organization skills
  • Excellent communication skills: oral, written, presentation, and interpersonal
2

Experience For Customer & Shopper Marketing Manager Resume

  • Strong project management skills, communication & organizational abilities
  • Planning, budget management and project management skills are essential
  • Proven shopper marketing experience across the full mix including deploying successful toolkits
  • Experience in Sales or Marketing roles with proven success developing shopper like strategies
  • Experience in Sales or Marketing roles with proven success developing E-Commerce shopper strategies
  • Prior experience with 3rd party providers, including Kroger 84.51, Quotient, Inmar, Ibotta, Catalina, and the News America suite
3

Experience For Assistant Shopper Marketing Manager Resume

  • Project management skills and planning process
  • Commercial skills in bringing brand plans to life in retail environment
  • Strong understanding of creative process & good design principles
  • Consumer packaged goods experience, ideally in food manufacturing
  • Related experience, preferably in the consumer goods/beverages industry
  • English oral / writing skills
  • Able to understand the needs of and interact effectively with cross-functional partners
  • Effectively manage third-party (supplier) resources
  • Effectively collaborate, communicate and influence in a matrixed environment
4

Experience For Trade Shopper Marketing Manager Resume

  • Courage and appetite for meaningful risk: Command skills. Conflict management
  • Retail marketing experience, preferably in the consumer goods/beverages industry
  • Effectively articulate company’s values and vision
  • Tailoring shopper marketing campaigns in alignment with shopper insights, SVU business priorities and CPG goals
  • Understanding of retail landscape & retailer requirements; pharmacy experience of great advantage
5

Experience For Digital Shopper Marketing Manager Resume

  • Increasing shopper value through a unique shopping experience
  • Delivering strong analytics to drive ROI via diverse programs including loyalty
  • Developing and fostering strong collaborative internal (customer business teams) and external (ie. agency) relationship
  • Skilled in reading, analyzing, and interpreting common scientific and technical journals, financial reports, and legal documents
  • Experience developing annual marketing plans with customers
  • Experience with creating and executing shopper activations is key
  • Experience successfully leading teams and partnering with other corporate functions to achieve success in a dynamic work environment
  • Good understanding of key marketing levers and interpretation of brand plans
  • Experience in working across business teams and balancing multiple agendas (E)
6

Experience For Trade & Shopper Marketing Manager Resume

  • An exciting role for a Shopper/ Trade Marketing Manager to expand their skill set
  • Negotiation of contracts (Ideally experience of managing large tender processes or driving cost efficiencies)
  • People leadership and/or management - specifically, experience leading and influencing others
  • Excellent at working under pressure and finding routes around challenges
  • Extensive Marketing and Sales Experience (particularly in area of Shopper Marketing)
7

Experience For Associate Shopper Marketing Manager Resume

  • Extensive Marketing and Sales Experience, particularly in area of Customer or Shopper Marketing
  • Strong commercial acumen with ability to problem solve by thinking ahead and being solution orientated
  • Progressive sales, marketing, and/or shopper marketing experience
  • Implements effective means for coaching and development of direct reports
  • Prioritize top Target marketing and fund support initiatives, based on sales impact and equity development
8

Experience For Shopper Marketing Manager Category Lead Resume

  • Strong Project Management and cross functional working essential
  • Skilled in quickly grasping key business drivers
  • Experience with end consumer and retail trade consumer product marketing
  • Skilled in presenting information to top management, public groups, and boards of directors
  • Skilled in applying advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
  • Experience working with Grocery retailers
  • Experience developing customer or brand business plans
  • Experience in category strategy development, and building of retailer stories and growth strategies based on insight
9

Experience For Retail & Shopper Marketing Manager Resume

  • Experience in in-store communications and shopper/retail marketing
  • Strong stakeholder management including cross functional teams: customer teams, brand teams, insights teams, retailer contacts and external agencies
  • Key Account Sales/Marketing experience
  • Extensive retail experience and an understanding of what motivates shoppers
  • Previous Shopper Marketing Manager experience - essential
  • Experience working within an FMCG environment – desirable
  • Experience working with Impulse / Away From Home customers– desirable
  • Comfortable and effective in dealing with all levels of the organisation
  • Experience of working with external agency contacts
10

Experience For Home Market Shopper Marketing Manager Resume

  • Experience working on a customer team
  • Shopper insights, category management and shopper marketing experience [Application of insights to action]
  • Experience in Trade Marketing and/or similar roles within BAT or another FMCG organization
  • Experience in managing a team of more junior trade marketeers
  • Retailer, agency and CPG brand/marketing experience (7-10 years combined)
  • Ales or marketing experience brand or agency-side

List of Typical Skills For a Shopper Marketing Manager Resume

1

Skills For Senior Shopper Marketing Manager Resume

  • Agency experience and proven project management skills with a bias for action
  • Strong interpersonal skills and an ability to communicate effective across all departments
  • Prior experience developing effective marketing campaigns
  • Excellent communication, influencing and stakeholder manager skills
  • Good learning ability, good communication and coordination ability, good numeracy and analysis abilityContract Administration
  • Strong interpersonal and collaborative skills to internally and externally sell work to internal partners and customers
  • Excellent oral, written and interpersonal skills, with all levels of the organization – internal and external
2

Skills For Customer & Shopper Marketing Manager Resume

  • Strong Leadership skills (teamwork, influence, customer focus, entrepreneurship)
  • Juggle numerous projects at one time with excellent project management skills
  • Effective presentation skills across various leadership levels including C level
  • Strong collaboration skills to work with internal and external partners
  • Strong analytical skills & Business Acumen (ability to interpret data, draw conclusions and recommend actionable insights)
  • Strong leadership and team integration skills whilst also being able to work well under own initiative in order to make things happen
3

Skills For Assistant Shopper Marketing Manager Resume

  • Great communication skills and ability to build strong relationships with both internal and external stakeholders
  • Hopper Marketing or Trade Marketing experience with a blue chip fast moving consumer goods (FMCG) company
  • Demonstrated experience understanding and implementing sales and marketing strategies
  • True understanding of Shopper Thinking - experienced in transforming Shopper Insights into strong activation plans along the shopper journey
  • Agency-side experience, or experience managing an advertising agency or marketing vendor(s)
  • Strong understanding of consumer packaged goods industry, retail channels and account specific marketing
4

Skills For Trade Shopper Marketing Manager Resume

  • Strategic business partnership: cross-functional leadership, business acumen & understanding of organizational dynamics, influencing skills, objectivity
  • Advanced presentation skills - both preparing in ppt and delivering to an audience
  • Strong Shopper Marketing experience, ideally with exposure to Brand Marketing, Category or Sales
  • Organizational effectiveness - lead sessions with team to enhance effectiveness and employee engagement on on-going basis
  • Organizational effectiveness - lead sessions with internal and agency teams to enhance effectiveness and employee engagement on on-going basis
  • Experience in a similar role with strong understanding of retail environment (off & online)
5

Skills For Digital Shopper Marketing Manager Resume

  • Experience in a similar role with strong understanding of retail environment (off and online)
  • Solid FMCG knowledge, with a good understanding of the industry and our grocery customer needs
  • Demonstrated experience of cross-functional project management and planning
  • Demonstrates ability to make resource decisions based on business priorities, customer needs
  • Ability and enthusiasm for acquiring new skills and knowledge
  • Experience in a similar role with strong understanding of retail environment
  • Proven experience in channel trade marketing management
6

Skills For Trade & Shopper Marketing Manager Resume

  • A data driven profile with online marketing experience and a strong focus on analytics
  • Experience, preferably in the consumer goods/beverages industry
  • Significant marketing skills with a thorough understanding of customer strategy and tactics
  • Exceptional organisational skills and attention to detail with the ability to multi-task, be highly flexible and work accurately under pressure
  • Write reports and to effectively present information to key stakeholders
  • Managing, tracking, and evaluating the marketing budget to deliver effectiveness for in-store activation, both on- and offline
  • Managing ,tracking and evaluating BTL budget to deliver effective activations
  • Planning experience; strategic thinking; ability to anticipate future needs
7

Skills For Associate Shopper Marketing Manager Resume

  • Defining and prioritizing key channels/retailers based on distribution strategy
  • Managing and supporting a team with strong alignment
  • Exciting challenges in a good and inspiring working environment
  • Closely cooperate with Consumer Marketing Managers Male Grooming and One Blade in translating the marketing strategy into activation plans for retailers
  • Closely cooperate with Customer Marketing Managers in translating the marketing strategy into activation plans for retailers
  • Commercial and Financial acumen, excellent understanding of ROI, using all to inform decision making
  • Experience in developing Shopper Marketing Programming
  • Experience in developing and managing data strategies, data reporting/KPI’s, shopper insights, and best practices
  • Actively contributing to various cross-functional projects, ensuring effective planning & alignment
8

Skills For Shopper Marketing Manager Category Lead Resume

  • At least one year of Marketing and/or Trade Marketing Experience
  • Experience working within a matrixed organization & negotiating win-win compromises
  • Extensive Marketing and Sales Experience, particularly in area of Shopper Marketing
  • Experience in shopper marketing / trade marketing
  • Experience and proficiency in working cross functionally across marketing, Internal stakeholders at the BU level, sales and external business customers
9

Skills For Retail & Shopper Marketing Manager Resume

  • Experience managing shopper marketing / creative agencies / production companies
  • Experience in development of brand business objectives and marketing strategies
  • Demonstrated ability to influence cross-functional business partners to impact decision-making
  • Partners Indirectly Managed Experience developing sales and account management teams
  • Support the development of differentiated activation for customers ensuring we align to our customers’ priorities and objectives
  • Proven track record for delivering sustainable results for company and customer
  • Driven with a passion for leading the delivery of strong business results in a collaborative environment
  • Extensive marketing and sales experiences
  • Experience buildings and monitoring annual business plans
10

Skills For Home Market Shopper Marketing Manager Resume

  • Experience establishing external relationships
  • Shopper Marketing experience ideally in Health & Beauty Industry
  • Experience with dealing with UK retailers
  • Experience managing £M budgets and 3rd Party Agencies
  • Learn quickly with good self-awareness
  • Previous experience in a target driven environment and the ability to manage a budget
  • Experience establishing external relationships and other CPG companies
  • Evaluation of Shopper Marketing tool effectiveness vs. activity objectives

List of Typical Responsibilities For a Shopper Marketing Manager Resume

1

Responsibilities For Senior Shopper Marketing Manager Resume

  • Has a deep knowledge of the CPG customer’s business and priorities, their key shopper segments, and assets i.e.) loyalty cards, programs. Leverages this knowledge and integrates this information with Starbucks priorities and assets
  • Develop an intimate knowledge and understanding of shopper insights and behaviors, integrate them with the consumer ones (in collaboration with K&I teams) leverage system for shopper data processing, analysis and interpretation and make sure it is embedded in the early phases of each plan
  • Effective communication skills and proven ability to work cross-functionally
  • Solid computer skills, including MS Office
  • Exceptional and influential communication skills with a proven ability to work across functions to reach goal
  • Excellent verbal, written and eMail communication skills
2

Responsibilities For Customer & Shopper Marketing Manager Resume

  • Proven experience with visual merchandising, planograms, shopper insights, and store experiences
  • Good organizational and negotiations skills
  • Experience within shopper marketing function withproven success in developing shopper marketing programs
  • Personal effectiveness - Balanced decision making using data. Agility. Prioritisation
  • CPG or equivalent Marketing experience -- including analytical experience
  • 4 – 6 years stretching experience in similar position preferably in the Pharma/FMCG sector with proven track record of success
  • Collaboration / Team working / Communication skills
  • Organizational effectiveness – lead sessions with team to enhance effectiveness and employee engagement on on-going basis
  • Previous experience in Sales and Marketing with strong understanding of shopper marketing
3

Responsibilities For Assistant Shopper Marketing Manager Resume

  • Very good knowledge and experience with overall Marketing or Sales
  • Sound analytical and numerical skills, ability to draw conclusions based on analyses
  • Working knowledge of consumer packaged goods industry, retail channels and account specific marketing required
  • Manage the consolidated marketing investment process for the business to include planning, budget setting and tracking/ management for the plan period
  • Experience of managing budgets and maximizing ROI
4

Responsibilities For Trade Shopper Marketing Manager Resume

  • Experience in digital marketing and understanding of consumer behavior in this space
  • Experience in selling shopper marketing programs
  • Previous experience with interpreting shopper data to develop business building programs -- desirable
  • Exercise strong collaboration with Brand Marketing, Interactive, Category and Sales teams to deliver building block objectives
  • Experience in a commercial or trade marketing position, ideally in FMCG / Retail industry
  • Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials
  • Evaluation of shopper marketing programme effectiveness
  • Front-line sales background, Key account management, Consumer marketing background or Experience with retail industry are counted as an advantage
  • Professional experience in Shopper Marketing/Consumer Promotions
5

Responsibilities For Digital Shopper Marketing Manager Resume

  • Develop customer specific proprietary shopper insights that demonstrate shopper marketing thought leadership and drive competitive advantage
  • Creative mindset and passion for digital marketing, eCommerce, consumer packaged goods
  • Relevant experience (brand management, agency, shopper marketing, consumer promotions, sales)
  • Marketing experience on a consumer brand
  • Experience with promotions, coupons and advertising content development
  • Relevant experience in trade/brand marketing with major FMCG companies and/or agency
6

Responsibilities For Trade & Shopper Marketing Manager Resume

  • Familiarity with retail marketing demonstrated through the development/execution of retail program(s) is required
  • Proven understanding of retailer strategies with an ability to influence and build alliances/partnerships at the external customer level is required
  • Exceptional strategic thinking/ strong sense of Vision
  • Shopper marketing experience within CPG industry
  • Shopper marketing experience with perishable categories
  • Experience in Shopper, Retail, Trade, Marketing, Account, Channel, or Brand Management
  • Work experience within a global organisation interfacing with international teams (D)
  • Experience in in-store communications and trade/retail marketing
7

Responsibilities For Associate Shopper Marketing Manager Resume

  • Strong stakeholder management including retailer contacts and external agencies
  • Experience working with grocery retailers required
  • Experience in online (trade) marketing
  • Business experience in (digital/trade/) marketing
  • Good understanding of the retail landscape, retailers and commercial context
  • Develop strong relationships with the marketing departments of key customers and with sales personnel
  • Strong drive and ability to motivate others
  • Manage multiple priorities and projects at any given time
8

Responsibilities For Shopper Marketing Manager Category Lead Resume

  • Execution focus and can demonstrate clear track record of results (financial and non-financial)
  • Analyze competitor activities and out-of-category experiences to deliver world-class solutions including
  • +7years of experience in Customer & Commercial Leadership or Marketing
  • Experience in international matrix organization is an advantage
  • Self-motivated and detail oriented with the ability to operate in a fast-paced environment
9

Responsibilities For Retail & Shopper Marketing Manager Resume

  • Ideally a mix of CatMan, In-store activation and trade promo, shopper insight experience
  • Good knowledge of the local market
  • Demonstrated ability to develop both strategic and tactical solutions
  • Agency Management and Vendor experience
  • Reporting to the Trade Marketing Team Leader, responsible for setting national strategy for MJN shopper marketing and executing headquarter driven events
10

Responsibilities For Home Market Shopper Marketing Manager Resume

  • Bringing expertise to the Trade Shopper Marketing (TSM( team regarding FMCG requirements in trade marketing
  • Overseeing beginning to end multi-channel shopper marketing campaigns
  • Providing shopper inputs in the development of marketing plan with Category Marketing Manager
  • Overseeing the execution of all path to purchase tactic executions (sampling, coupons, merchandising, shelf media etc)
  • Influencing and managing a variety of stakeholders (internal & External) including at a senior level

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