Shopper Resume Sample

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Gust Koch
487 Michel Greens,  Houston, TX
+1 (555) 772 7188

Work Experience

Shopper Activation Manager
08/2017 - PRESENT
Boston, MA
  • Visit and observe other accounts in order to develop an understanding of the competitive environment and its application to customer needs (e.g., shopper marketing or insights best practices and key strategies)
  • Lead creation of customer specific shopper marketing programs, and ensure alignment with strategic brand objectives within the Integrated Marketing Planning process
  • Ensure integration of shopper insights, category management and sales strategy to drive best in class channel/customer specific solutions within the holistic sales plan
  • Provide brand representation in Innovation Summits and other key customer engagements (line reviews, strategic growth meetings, etc.)
  • Establish strategic partnerships with CPG partners at a customer and channel specific level to help extend K-C brands and categories, and develop equity building solutions for our brands
  • Specific vision abilities required by this job include concentrated attention, close vision, far vision, depth perception, color vision, and the ability to bring object into sharp focus
  • Experience in the consumer goods/beverages industry selling directly to customers or
  • Works with Consumer/Shopper Insights, Field Sales, Trade Marketing, Brand Marketing & Category Management (and mines relevant data) to develop the insights and strategy that can drive brand equity, engagement and ultimately revenue
  • Oversees all execution elements (e.g. budgeting, creative approval and tactical execution)
Shopper Marketer
07/2015 - 07/2017
Boston, MA
  • Preferably experience of working directly with customers to deliver business plan
  • Experience of managing agencies on campaigns / creative development including digital
  • Good understanding of P&L and impact of shopper spend on channel profitability with thorough ROI process understanding
  • Experience of managing or being part of a cross-functional team
  • Support House of Insights initiatives
  • Be a role model for the PDF exercise. Talent Profiles for all associates are updated and serve as the basis for PDF discussions. Associates receive feedback after the PDF discussions
  • Retailer and Channel Strategy
Retail & Shopper Data Analyst Intern
03/2012 - 04/2015
San Francisco, CA
  • Work collaboratively with Brand Managers and Customer Marketing Managers in the Field and HQ locations to drive strategic Shopper Marketing programs inclusive
  • Flawless program execution
  • Collaborate with Finance to ensure financial rigor/discipline in shopper marketing program budget management (inclusive of agency budget management, reconciling invoices, economic incentive/coupon redemptions, actualize costs, etc
  • Responsible for managing Shopper Marketing creative agency(s)
  • Manage and lead Shopper Mkt Program calls with field and Shopper Marketing agencies
  • Commercial experience with a preference in shopper/brand marketing, retail activation or customer management
  • Previous experience in shopper, consumer including digital marketing campaigns
  • Execute flawlessly with strong time and project management skills
  • Proven ability to develop insight led retailer marketing plans that drive competitive advantage


Abraham Lincoln University (ALU)
2007 - 2011
Bachelor's Degree in Business Administration

Professional Skills

  • Excellent verbal and written communication skills, including outstanding consultative selling abilities and interpersonal skills with executive-level customers
  • Excellent oral and written communication skills, to include presentation skills
  • Leadership skills, Strong project management skills, able to lead and drive actions
  • Strong project management skills – self-sufficient in prioritizing, organizing workloads, planning ahead, motivating others and building relationships
  • Proven skills in guiding customer interaction and influencing with strong results
  • Strong analytical skills including experience using customer databases and Nielsen Answers
  • Demonstrated strong leadership, management, motivational, coaching, and performance-tracking skills

How to write Shopper Resume

Shopper role is responsible for analytical, leadership, interpersonal, business, research, organization, influencing, planning, insights, customer.
To write great resume for shopper job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Shopper Resume

The section contact information is important in your shopper resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Shopper Resume

The section work experience is an essential part of your shopper resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous shopper responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular shopper position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Shopper resume experience can include:

  • Communication Skills – Influencing skills
  • Experience managing complex project list, priorities and budgets. Strong focus on driving results. (Project Management)
  • Excellent customer facing skills from a sales/marketing/category role within the FMCG sector
  • Excellent customer facing skills from a sales/marketing/category role within the medical/healthcare sector
  • Proven analytical, planning and organisation skills
  • Strong numeracy and analytical skills, ability to identify opportunities and drawing recommendations

Education on a Shopper Resume

Make sure to make education a priority on your shopper resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your shopper experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Shopper Resume

When listing skills on your shopper resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical shopper skills:

  • Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externally
  • Exhibits strong leadership skills with track record of others seeking out his / her involvement and leadership for projects. (People Effectiveness)
  • Manage relationships both internal and external. Strong influencing and negotiation skills. (People Effectiveness)
  • Strong presentation skills; experienced in building capabilities within organizations
  • Proven strong oral and written communication skills, with the ability to explain difficult concepts in simple, applicable business terms
  • Strong interpersonal skills: ability to form solid business relationships across functions

List of Typical Experience For a Shopper Resume


Experience For Shopper Activation Manager Resume

  • Superior Execution – skilled in multi-tasking while preserving attention to detail with a strong sense and ability to prioritize tasks
  • Strong Leadership Skills – owner, self-starter, hard worker, self-motivated, highly proactive, open to change and out of the box/creative thinking
  • Exceptional communication skills, as well as interpersonal style relating well to all levels within an organization
  • Strong understanding of creative process and good design principles
  • Work experience or equivalent experience in survey research and data analysis

Experience For Shopper Insights Manager Resume

  • Generating behaviour changing insight & identifying effective levers of engagement
  • Develop customer shopper marketing plan, incorporating excellent activation of brand events, retailer centric overlays and loyalty driving levers
  • Experienced in connecting different data/information and transforming these into relevant insights
  • Experienced in creating retail solutions and implementing in retail
  • Exercise strong collaboration with Finance, Brand Marketing, Interactive, Category and Sales teams to deliver building block objectives
  • Proven track record in Marketing, Trade Marketing within FMCG

Experience For Shopper Marketing Specialist Resume

  • Experience of influencing and engaging senior management in own and customer organisations
  • Strong understanding of consumer insight data with an understanding of primary and secondary research
  • Broad based business experience in FMCG with sales as an essential with marketing exposure being preferable
  • Research, strategy & insight development experience within a marketing/advertising agency/client
  • Hands-on qualitative research expertise and/or ethnography experience (conducting and/or commissioning)
  • Experience managing and coordinating multiple projects across internal teams

Experience For Senior Manager, Category & Shopper Solutions Resume

  • Min 8 years working experience in commercial area (preferably FMCG) Min 4 years of market research/shopper marketing/activation agency or similar
  • Solid understanding of the retail landscape and the customer journey, mindsets and behaviors while shopping
  • Visibility and understanding of CPG retail environment (solid understanding of Sales and Customer issues)
  • Customer Marketing experience – presenting to customers preferable
  • Experience with holding individuals to account, and managing several stakeholder relationships

Experience For Shopper Activation Executive Resume

  • Experience with budgeting and programming analysis
  • Experience leading multiple lines of business across multiple customers by leading a team of cross-functional team members
  • Business Experience ideally in shopper marketing, trade marketing, brand management, agency or sales
  • Experience managing multiple, significant budgets supporting complex projects with precision and detail orientation
  • Maintain a solid knowledge of the company’s varied media platforms, underlying technology, and creative services
  • Experience with Shopper Research, Trade Marketing or Category Management (from competitors and/or clients: manufactures or retailers)
  • Proven track record of turning insights into actionable recommendations with an eye on results. (Leadership)
  • Possess good track record in leading major research projects

Experience For Trade / Shopper Marketing Head Resume

  • Preferably in fast moving durable goods business
  • Experience using retail sell through data, syndicated analytical tools, consumer insights, and shopper insights
  • Develop strong, trusted relationships with internal departments, external agencies, and vendors to create best in class marketing programs
  • Build strong partnerships with leaders across Insights and Planning, Regional and Global teams, as well as regional Customer Development and Category Teams
  • Solid knowledge in consumer, product and brand; in-depth understanding of retail, shopper & and digital perspectives

Experience For Shopper Marketing Lead Resume

  • One to two years’ experience in a marketing department is an asset
  • Strategic development within advertising agency, client management or consumer packaged goods/brand management (6-8+ years)
  • Shopper and Customer/Trade marketing experience within grocery and/or other retailers (6+ years)
  • Demonstrated ability working with agencies
  • Project management, marketing and promotion experience
  • Strong interest in digital & social media and it’s evolving role within the Shopper’s Journeys
  • Experience in retail marketing with a track record of measurable results preferably in the consumer electronics or IT industry

Experience For Shopper Insight Manager Resume

  • Experience managing a team made up of remote and headquarter based employees
  • Strong knowledge of new and emerging channels, tactics, and media
  • Strong strategic business acumen and marketing capabilities
  • Sales and/or Consumer/Shopper Insights experience and/or Category Management and/or Brand Marketing
  • Experience on shopper marketing, category management and customer management
  • Commitment to effective cross functional working
  • Consumer Targeting experience
  • Good stakeholder management including external agencies

Experience For Shopper Marketing Executive Resume

  • Considerable experience in Trade Marketing
  • Shopper marketing / activation experience
  • In store communications, trade/retail marketing experience, category management
  • Strong commercial acumen and understanding of retail landscape
  • Experience of 2+ years in marketing or sales in the retail industry
  • Experience in Sales or Marketing
  • Experience leading projects that span across multiple business functions
  • Experience in Trade/Shopper Marketing
  • An ambitious young professional preferably with some experience in online marketing or sales

Experience For Senior Manager Shopper Insights Resume

  • Shopper Marketing or Brand Management experience
  • Brand Building experience preferable
  • Sales/Catman/ Trade marketing experience in international FMCG company
  • Solid Category management understanding
  • Strong analytics, problem solving, and familiarity with retailer business issues
  • Demonstrated understanding of shopper behavior and translation into actionable solutions for retailers and brands
  • Experience partnering with cross-functional teams and or agency partners
  • Strong initiative, problem solving and leadership approach
  • Valid B category driving license

List of Typical Skills For a Shopper Resume


Skills For Shopper Activation Manager Resume

  • Strong communication and interpersonal skills in order to function effectively in a team environment
  • Excellent analytical skills: Demonstrated ability to translate data into actionable insights and strategic recommendations
  • Excellent analytical skills: Demonstrated ability to translate information and data into actionable insights and strategic recommendations
  • Solid communication skills to include verbal and written capabilities; strong presentation ability
  • Prior Shopper Marketing and/or Integrated Brand Marketing experience within consumer packaged goods
  • Strong data/financial management, analysis, and reporting skills

Skills For Shopper Insights Manager Resume

  • Excellent analytical thinking and interpersonal skills
  • Strong relationship building and collaboration skills, especially in cross-functional teams
  • Enthusiastic, creative, multi-tasker and high performer with effective communication skills
  • Strong Analytical/Problem Solving Skills– perform situation analyses/financial returns/identify growth strategies
  • Prior experience in consumer package goods, outside technology industry

Skills For Shopper Marketing Specialist Resume

  • Work independently, multi-task and prioritize/work effectively under pressure
  • 8) Strong presentation skills
  • Strong project management and supplier management skills
  • Strong communication skills, both written and verbal, with the ability to organize and convey complex information
  • Strong project management skills, superior communication and organizational abilities
  • Persuasive verbal and written communication skills and experience delivering executive level presentations is key

Skills For Senior Manager, Category & Shopper Solutions Resume

  • Strong persuasion skills to gain alignment where needed. (Leadership)
  • Planning skills to manage multiple tasks and projects at the same time
  • Outstanding project management (PM) skills with ability to handle multiple projects and resources simultaneously
  • Experience in trade marketing in Fast Moving Consumer Goods
  • Cross functional experience in account management, shopper marketing and/or trade marketing in a tier one Consumer Goods and Package company

Skills For Shopper Activation Executive Resume

  • Experience in Sales and/or marketing, including client side and/or FMCG experience
  • A proven track record of performance with at least 3 - 5 years of increasing marketing/sales responsibility, preferably some experience in customer management
  • Prior retailer, agency or marketing/shopper marketing experience
  • Optimise shopper marketing spend through ongoing evaluation and effective prioritisation across account base
  • Successful selling and influencing skills
  • Analytic skills to understand what’s working, what’s not and benchmarking analytics
  • Solid understanding of promotional and pricing practices of the consumer packaged goods and/or retail industry, and a thorough network of industry contacts

Skills For Trade / Shopper Marketing Head Resume

  • Manage a Shopper Marketing agency effectively to deliver vs all KPI’s and programmes
  • Experience working in consumer products good or similar industry required
  • Experience in marketing analytics and 1-2 years experience market research
  • Desire and ability to work in a fast-paced, high pressure environment with rapidly changing priorities, with strong attention to detail and follow through
  • Prior Shopper Marketing experience

Skills For Shopper Marketing Lead Resume

  • Experience with successful track record in selling to consumer packaged goods and/or retail companies
  • Typically requires 2-4+ years of CPG or equivalent experience, including analytical experience
  • Strong consumer or category marketing capabilities essential. Five to seven years’ worth of Marketing, Shopper Marketing or Customer Marketing experience
  • Prior experience in shopper marketing, trade marketing, category management, or retail merchandising
  • Experience of working with Top 3 Grocery customers and experience of working in the Impulse / Value channel
  • Proven experience in leading shopper (trade) marketing campaigns
  • Prior experience working with major US consumer electronics retailer (BBY, Wal-mart, Staples, etc.)

Skills For Shopper Insight Manager Resume

  • Prior experience directly managing budget in excess of $20M annual
  • Demonstrated ability to be an effective contributor in a cross-functional team environment
  • Contribute, influence and work effectively in a cross-functional matrix org
  • Experience within the grocery and/ or packaged goods area
  • Solid experience in the commercial area and in the direct channel
  • Consumer package goods industry experience
  • Work effectively with key account team(s) to understand business issues and a variety of complex projects
  • Superior written and verbal communication skills with the ability to influence the behavior of others toward desired outcomes
  • Cross functional team management skills

Skills For Shopper Marketing Executive Resume

  • Total experience; 6 years primary research experience in CPG, retail, or Customer Development space
  • Inspiring the trade to deliver world class shopping experience through our retail partnerships
  • Defining / prioritizing key channels / retailers (incl. definitions) based on potential and distribution strategy
  • Understanding of the 4 C’s: strong knowledge of retail environment
  • Experience in one of the following areas (sales,category planning, space planning, marketing, cross functional)

Skills For Senior Manager Shopper Insights Resume

  • Experience using advanced analytics to communicate a selling story and/or marketing plan
  • Experienced with working and excelling in a dynamic commercial role (across Sales & Marketing)
  • Experience of developing, communicating and managing project plans
  • Experience collaborating across key functions, including shopper marketing, category management, sales, and brand management
  • Experience of leading Marketing, Sales & Trade Marketing Professionals
  • A solid understanding of the basic principles of shopper marketing vs brand led marketing
  • Experience in marketing related position, such as account management, shopper marketing, and/or trade marketing

List of Typical Responsibilities For a Shopper Resume


Responsibilities For Shopper Activation Manager Resume

  • Excellent project management skills, with extreme attention to detail
  • Organization and follow through; excellent written and oral communication skills
  • Strong commercial, financial acumen coupled with exceptional communication skills
  • Result-oriented with strong business analytical skills
  • Strong computer skills are required (Excel, Word, Data Management Software, etc.)
  • Proven project management skills with a bias for action
  • Build positive and effective client relationships, consulting effectively with our clients during and after the process of implementing our work

Responsibilities For Shopper Insights Manager Resume

  • Innovative, solution-oriented mindset with problem solving and strategic thinking skills
  • Cross functional experience in account management, shopper marketing, trade marketing, or agency experience
  • Demonstrated strong leadership / team working in commercial team's with the ability to influence internal & external key stakeholders
  • Advanced Communication Skills – ability to clearly and concisely relay important details and updates to management on behalf of SM Lead
  • Onboard onto all Professional Beauty brands to effectively manage cross-portfolio deliverables for top customers

Responsibilities For Shopper Marketing Specialist Resume

  • Be responsible for an activation budget of approximately £3m and ensure most effective use of funds available to drive excellent execution in store
  • Demonstrated experience with fiscal responsibilities and budget management capabilities
  • Cross functional team leadership skills. Ability to influence suppliers and sr. management level
  • Functional Experience: 1-year commercial strategy and insights experience
  • Experience developing tailored and consistent activation event plans for the particular customers and delivering on those plans
  • Knowledge and experience of using project planning tools
  • Experience in managing relationships with marketing agencies and third party suppliers
  • Influences others through reasoning and relationships rather than by using strong pressure tactics

Responsibilities For Senior Manager, Category & Shopper Solutions Resume

  • Plan and evaluate all shopper marketing programmes, drawing on previous insight to continually improve efficiency and effectiveness
  • Demonstrated ability to understand consumer insights that drive the business objectives forward. (Consulting)
  • More than 2 years’ experience in marketing or sales over which period has successfully delivered on KPIs
  • Relevant commercial and shopper marketing experience, preferably in an FMCG business
  • FMCG knowledge, with a strong understanding of the industry and the retailers
  • Plan through multiple priorities and manage differing customer needs

Responsibilities For Shopper Activation Executive Resume

  • Strong foundation of business and retailer understanding
  • Experience of working directly with customers to deliver business plan
  • Experience of managing cross functional teams
  • Knowledge and experience using Nielsen database
  • Previous supervisory experience managing direct reports
  • Experience of using AC Nielsen, Kantar, Dunnhumby, Amia and Retail link

Responsibilities For Trade / Shopper Marketing Head Resume

  • Experience developing tailored and consistent activation communication plans for either retail channels or medical channels
  • 2- to 3-years consumer promotions and/or customer marketing experience
  • Experience in promotion plan development and execution or consumer marketing, project management, budget management and business analytics
  • Good communicator who enjoys achieving results within cross functional teams
  • Experience in study, design, management and application of syndicated marketing research databases and tools (Nielsen)
  • Extensive years of brand, shopper or integrated marketing experience
  • Demonstrated ability to plan and manage at strategic and operational levels
  • Experienced of research / Insights / Trade & Customer Marketing function

Responsibilities For Shopper Marketing Lead Resume

  • Over 6 years in a global large consumer goods company with rich exposure to regional/headquarter functions
  • Experienced with shopper and category data (scanner/ panel data, research data etc)
  • Experience with quantitative primary consumer research methodologies and databases
  • Guide business decisions based on both local and regional shopper insights across priority areas
  • Build contact matrix with key retailers to improve scale efficiency and effectiveness of campaigns and projects
  • Receipt goods and services for self and others as required

Responsibilities For Shopper Insight Manager Resume

  • Category management and Customer Management experience
  • Would be nice: Previous Entertainment or Home Entertainment experience
  • Fast, fluid and flexible – ability to excel in an environment where needs and priorities evolve quickly
  • Strong negotiation strategies and tactics
  • Experience in a shopper capacity at or with CPG company
  • Experience in the use and development of quantitative research methodologies
  • Experience/background in related field (to be highly consider)Trade Relations
  • Prioritize and focus on the essentials

Responsibilities For Shopper Marketing Executive Resume

  • Brand experience would be beneficial
  • OTC or/and FMCG category experience
  • Proven track record of sharp insights to consumer, shopper and retail challenges
  • Experience in shopper insights and category management roles
  • In-depth knowledge of the grocery/ packaged goods customer base
  • Proven ability to work under tight timelines with minimal supervision
  • Preference for experience with global clients

Responsibilities For Senior Manager Shopper Insights Resume

  • Considerable FMCG experience preferable
  • Previous experience within CPG industry
  • Experience in client-side Consumer & Shopper Insights
  • Experience in the commercial area
  • Development of effective and profitable Shopper sell-out tools and offer in order to maximize brand performance
  • Cooperates closely with internal departments
  • Professional experience on a similar role
  • Beauty industry and retail experience
  • Drive continuous improvement of available vendor capabilities to achieve more efficient and cost-effective insights

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