Manager Marketing & Product Resume Sample

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Shea Daniel
40828 Dee Turnpike,  Los Angeles, CA
+1 (555) 908 2981

Work Experience

Senior Manager, Technical Product Marketing
04/2016 - PRESENT
Philadelphia, PA
  • Own day to day relationship with key Metasearch partners, with focus on growing opportunities for TravelClick’s hotel portfolio and understanding Metasearch partner development plans and implications for TravelClick hotels
  • Lead TravelClick’s ongoing Metasearch product roadmap, including new channels and product enhancements
  • Partner with Marketing to develop effective product marketing and sales materials to articulate the value of our product offering
  • Develop and communicate key applications for our various data assets
  • Be a vocal and visible evangelist of ARM’s mbed IoT Platform in the market, working closely with the Marketing Programs team to support trade shows, analyst meetings and inbound/outbound marketing initiatives
  • Working collaboratively with Field Marketing team to develop GTM plans by countries and define marketing analytics, KPI’s and create dashboards and reports to measure all aspects of program/process
  • Be a vocal and visible evangelist of ARM’s mbed IoT Platform in the market segment, working closely with the Marketing Programs team to support trade shows, analyst meetings and inbound/outbound marketing initiatives
  • Drive 360 marketing plan development for NA New Skincare Launches including merchandising, in-store collateral, seasonal cadence, volume delivery vs prior year, suggested retail pricing, forecast assumptions
  • Partner with Global Marketing, Vis Merch, Print Production, Education, Demand Planning, Sales Operations, Finance and extended NAM team to optimize launches
Manager, Product & Capabilities Marketing
02/2010 - 12/2015
Detroit, MI
  • Analyze program effectiveness post implementation and develop recommendations accordingly
  • Analyze competitive marketplace for new launches to understand appropriate marketing strategies
  • Recommend strategies and tactical plans to ensure the most efficient spend of marketing funds with maximum sales impact
  • Approve deviations to plans/budgets and review of budgeted expenses and assessment of deviation’s impact on the overall plan or campaign
  • Internal Communications – Create comprehensive internal communications programme to develop regular and on-going fraud communication channel for EMEA. Programme to include monthly newsletter, sales updates, SharePoint site content creation and upload, maintenance of extensive regional database, and more
  • Enablement Events Management – Manage regular enablement events programme working with the BU and industry leads as well as Global Fraud Product Marketing. Feed into regional events recommending appropriate third party events and providing expert resources to support SAS Forums, enablement and training activities, webinars and more
  • Competitive Analysis– Working closely with the Global Fraud Product Marketing, maintain a view of the competitive landscape for EMEA and disseminate information across the regions
  • Lead the development and implementation of technical marketing content (including demos, videos, webinars, datasheets, presentation decks and other resources) to enable effective adoption, align product positioning with industry trends and product advancements, and increase brand and product visibility
  • Train and enable sales teams to deeply understand not only the buyer value proposition of the Centrify platform, but also features and capabilities of our offerings
Product Marketing & Collaterals Manager
05/2003 - 09/2009
Chicago, IL
  • Partner closely with Product Management to contribute to critical product decision-making
  • Deliver both customized and standard technical demos to specifically address customer needs
  • Support analyst briefings, meetings, and report input (as necessary)
  • Experience with Technical Sales, Sales Enablement, Technical Support or Technical Marketing
  • Demonstrated ability to write and speak clearly about technically complex integrations and use cases in a compelling way
  • Proven experience in creating technical documentation (deployment guides, configuration guides, technical sales and marketing collateral, blog posts)
  • Understand and communicate all HDM product offerings throughout lifecycle


Friends University
1998 - 2003
Bachelor's Degree in Communications

Professional Skills

  • Proven track record at performing well in a fast-paced environment, and organizational skills to manage multiple projects with tight deadlines effectively
  • Proven successful experience interacting and w/ customers at all levels
  • Skilled researcher and strong attention to detail
  • Work experience, ideally including Product Management, Technology Strategy, or Marketing
  • Consumer mobile app product growth marketing, customer acquisition and engagement experience
  • Experience in Ethernet components industry and/or Broadband market in roles such as Product Marketing, Business Development or Customer Support
  • Experience in cloud computing (IaaS, PaaS)

How to write Manager Marketing & Product Resume

Manager Marketing & Product role is responsible for languages, software, events, research, coding, marketing, integration, training, finance, retail.
To write great resume for manager marketing & product job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager Marketing & Product Resume

The section contact information is important in your manager marketing & product resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager Marketing & Product Resume

The section work experience is an essential part of your manager marketing & product resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager marketing & product responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager marketing & product position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Manager Marketing & Product resume experience can include:

  • Experience in facilitating ad product development and communication
  • Establish competitive value proposition of each product by maintaining an in-depth understanding of competitors’ offerings
  • Liaise with the Pricing Team to develop product pricing
  • Create killer technical content that helps us reach new users, and keeps existing users engaged and growing on them platform
  • Work closely with digital marketing to execute awesome online marketing campaigns, SEO, and web design
  • Create all product related collateral across product one-sheets, marketing slides, presentation slides and product briefs

Education on a Manager Marketing & Product Resume

Make sure to make education a priority on your manager marketing & product resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager marketing & product experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager Marketing & Product Resume

When listing skills on your manager marketing & product resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical manager marketing & product skills:

  • Strong written, verbal and graphic communication skills
  • Strong public speaking skills and ability to develop compelling customer-facing presentations
  • Exceptional communication skills, including writing and executive presentations
  • Experience with the online revenue model
  • Advanced Microsoft Office experience – especially PowerPoint and Word
  • Strategic marketing experience

List of Typical Skills For a Manager Marketing & Product Resume


Skills For Senior Manager, Technical Product Marketing Resume

  • Deep understanding of the mobile app market and the routes to market utilized to drive the business
  • A team player capable to working with cross functional teams in distinct regions
  • Launch new products and features, promoting the Heroku Platform and ecosystem to the market at large, generally focused on developers
  • BS in business, science, engineering or technology
  • Displays a relentless focus on continuous improvement
  • Hands-on, w/ very good marketing and technical background on Ethernet / Broadband products and applications Results oriented, strong business sense and influencing skills

Skills For Manager, Product & Capabilities Marketing Resume

  • High integrity, well organized and able to manage numerous projects simultaneously
  • Go beyond launches to drive growth and adoption of products in market by delivering the right messages and content to existing users through multiple channels and integrated campaigns
  • Coordinate and motivate cross-functional teams (including design, sales, product, Dev Advocacy and engineering stakeholders) to support your delivery of world-class product marketing communications
  • Partner with web, campaigns, events and enablement teams to create, test, and refine messages that work
  • Build exceptional demos, screencasts, webinars, and presentations designed to convey the value of Heroku to our constituent audiences

Skills For Manager, Advanced Services Product Marketing Resume

  • Work closely with content and events teams to execute live and online events worldwide
  • Experience in product marketing in a software development company, ideally with products and companies in the platform and/or developer technology space
  • Strong affinity for developers as a target market, with a deep understanding of the developer community and the landscape of tools and technologies developers use to bring products to market, including platform-as-a-service offerings
  • Lead Marketing’s product/service development efforts; including competitive positioning, packaging, promotion, sales support strategies and communications
  • Experience in product marketing at an enterprise software or platform company, with a deep understanding of IT organizations. Extensive background in one or more technology and platform solutions such as mobility, application development, databases, business intelligence or integration
  • Strong domain knowledge of Public Cloud vendors (AWS, Azure, Google Cloud Platform)
  • Craft product messaging for both internal and external audiences

Skills For Product Marketing & Campaigns Manager Resume

  • Establish timelines for development of new products with product creators and keep key stakeholders up to speed on status while meeting key deadlines
  • Strong affinity for app dev as a target market, with a deep understanding of the developer community and the landscape of tools and technologies developers use to bring products to market, including platform-as-a-service, CI/CD, team collaboration, devops, containers, and data services
  • Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution
  • Own relationship with Sales Engineers and product creators
  • Ensure consistent partnership and communication with Sales leaders to understand new marketplace needs and communicate them to appropriate product creators
  • Identify “white space” using feedback from Sales, Marketing, Account Management, Programmatic and Partnerships teams to proactively pitch and facilitate the development of new products
  • Partner with the marketing team to develop creative visual representations of audience, analytical, data and research solutions for proposal inclusion
  • Able to translate and present analytics data to stakeholders in different disciplines across marketing and sales

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