Product Marketer Resume Sample

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Work Experience


Senior Product Marketer
04/2017 - PRESENT
Houston, TX
  • Work experience in a marketing role
  • Works with engineering and sales to develop new products or enhances existing product(s) or product line(s)
  • Ensures sales force receives sufficient training to properly understand, present and position products to customers and prospects
  • Leads marketing program development and execution development of all programs driving product line awareness and demand generation
  • Manage new and/or existing creative assets through an advertising review process to ensure messaging appropriately aligns with the Mutual of Omaha brand, Product and compliance regulations
  • Collaborate with Operations to efficiently and accurately set up creative assets for print
  • Collaborate with Compliance to address all legal and compliance requirements, while maintaining consistent messaging
  • Maintain asset documentation to ensure the product marketing team's campaign materials are accurate
  • Proof final copy to confirm accurate and approved advertising is sent to consumers
Product Marketer
01/2011 - 03/2017
New York, NY
  • Participates in marketing strategy planning, both short and long range, and provides ideas, target market research and other necessary information for the planning process
  • Oversee and prepare annual marketing plans and sales budget for individual area of responsibility by appropriately evaluating and recommending short and long-term strategies, as well as, managing expense budget to ensure financial sales and profitability objectives are met
  • Guide the generation of creative materials, including direct mail, inserts, email campaigns, third party solicitations, and other new media as available through the creative development process
  • Develop creatives and messages appropriately aligned to the Mutual of Omaha brand, including working with internal partners (Legal, Compliance) to assure creative appropriateness for the competitive and regulatory environments
  • Perform the required work to implement the individual executions of new and existing campaigns
  • Actively supports marketing research projects, to include the acquiring, analyzing and disseminating of external, qualitative and quantitative intelligence which impacts revenue and market share
  • Works closely with the Market Research Department to define target markets and to determine what customers want. Coordinates market surveys and analysis of the data and determines the most effective way to use customer data. Compiles and maintains relevant market data
  • Drive the design of research programs, direct and coordinate execution with both internal and external business partners, analyze and report on implications and recommendations
  • Communicate to required internal and external constituencies so that key partners are aware and well informed of the department's strategic marketing direction
Technical Product Marketer
12/2007 - 09/2010
Los Angeles, CA
  • Analyze and report to Leadership team the program performance, including variances and proposed course corrections
  • Support, as needed, the preparation of annual marketing strategy and business plans for the unit
  • Support preparation of budgets and supports budget reporting for assigned products
  • Previous experience in marketing principles and strategy, marketing campaigns, advertising and insurance practices and regulations
  • Good project management and organizational skills, the ability to work well under tight deadlines
  • Strong oral and written communication, problem-solving skills, analytical ability and sound judgment
  • Work independently and as part of a team, training, and guiding others
  • Sound strategic thinker
  • Demonstrates good problem solving skills and sound business decisions

Education


University of Phoenix - Vancouver Learning Center
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation for digital consumption
  • Strong problem-solving skills, analytical ability and sound judgment
  • Self-starter, managing self to high performance standards and extremely strong project management skills
  • Strong presentation, English language and communication skills
  • Experience identifying target audience segments, prioritizing buyer personas and mapping the buyer’s journey
  • Strong experience crafting audience-based value propositions and incorporating messaging into the overall go-to-market architecture
  • Demonstrated experience building go to market strategies and compelling sales enablement collateral

How to write Product Marketer Resume

Product Marketer role is responsible for messaging, software, digital, research, english, architecture, retail, finance, training, database.
To write great resume for product marketer job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Product Marketer Resume

The section contact information is important in your product marketer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Product Marketer Resume

The section work experience is an essential part of your product marketer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketer position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Product Marketer resume experience can include:

  • Oversee and prepare annual marketing plans and sales budget for Life Insurance Products within individual area of responsibility by appropriately evaluating and recommending short and long-term strategies, as well as, managing expense budget to ensure financial sales and profitability objectives are met
  • Works closely with the Market Research Department to define target markets and to determine what customers want. Coordinates analysis of the data and determines the most effective way to use customer data. Compiles and maintains relevant market data
  • Able to present a solid portfolio demonstrating experience and visual design
  • Effectively working cross functionally to exceed results
  • Effective communication; able to clearly articulate ideas verbally and in writing to varied audiences
  • B2B and/or B2C marketing experience

Education on a Product Marketer Resume

Make sure to make education a priority on your product marketer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Product Marketer Resume

When listing skills on your product marketer resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical product marketer skills:

  • Demonstrated skills in developing messaging and positioning of technology-focused products
  • Prioritize requests and communicate capacity limitations effectively
  • Proven track record designing and executing effective marketing programs leveraging web, email and social media, including behavioral metrics
  • Effectively managing a global product portfolio with a growing profitable mix
  • Superior messaging and storytelling skills
  • The role requires strong technical background and customer-facing experience

List of Typical Experience For a Product Marketer Resume

1

Experience For Senior Product Marketer Resume

  • Excellent technical aptitude and understanding of complex software products (for example, Google Analytics, Excel, Tableau, etc)
  • Great team player with proven success in connecting various teams across organizations
  • Experience in marketing SaaS products and technology
  • Excellent technical aptitude, enthusiasm and understanding of complex software products (for example, Google Analytics, Excel, Tableau, etc)
  • Positioning, messaging and delivering compelling stories related to our products and featureset
  • Positioning, messaging and delivering compelling stories related to our products and feature set
  • Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing
  • Developing and implementing marketing programs to grow the business
2

Experience For Product Marketer / Senior Product Marketer Resume

  • Conducting market research for key biopharmaceutical application segments
  • Leading new product efforts and campaigns globally as a member of New Product Introduction (NPI) teams
  • Determining the price value position of 3M and competitive products
  • Play a lead role in planning and executing the launch of and sustaining marketing for all assigned product launches to relevant target markets
  • Research and develop messaging and positioning to drive demand for our products, increasing product relevance in the eyes of our customers
  • Play a role in preparing, training, and providing in-field tools to relevant sales teams
  • Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, and advertising
  • Partner closely with internal Sales teams and external entities to implement marketing campaigns using co-branded materials and leverage affinity relationships
  • Participate in marketing strategy planning, both short- and long-range, and provides ideas, target market research and other necessary information for the planning process
3

Experience For Global Product Marketer Resume

  • Oversee and prepare annual marketing plans and sales budget for individual area of responsibility by appropriately evaluating and recommending short and long-term strategies, and managing expense budget to ensure financial, sales, and profitability objectives are met
  • Influence the generation of creative materials, including direct mail, inserts, email campaigns, third party solicitations, and other new media as available through the creative development process
  • Develop creatives and messages appropriately aligned to the Mutual of Omaha brand, including working with internal partners (Legal, Compliance) and external advertising agencies to ensure creative appropriateness for the competitive and regulatory environments
  • Work closely with the Market Research Department to define target markets and to determine what customers want. Actively support marketing research projects, to include the acquisition, analysis, and dissemination of qualitative and quantitative intelligence which impacts revenue and market share
  • Effectively communicate to internal and external constituencies so that key partners are aware and well-informed of the department's strategic marketing direction
4

Experience For Associate Product Marketer Resume

  • Determining key products for the segments, set pricing, drive awareness and growth
  • Work with customer success team on educating EDITED customers about product benefits using specific use cases
  • Excel in giving and receiving respectful, clear feedback and critique
  • Product messaging for go to market, audience, competitive positioning
  • Sales enablement support including pitch decks, training decks, cheat sheets, sales scripts, demos
  • Construct product positioning and messaging frameworks
  • Analyze and report program performance, including variances and proposed course corrections, to Leadership team,
  • Research, documentation and communication of the challenges and opportunities that are unique to assigned industries, including their objectives, targets, budgets, strategies and tactics used by these companies to achieve their sales and marketing objectives
5

Experience For VP, Citi Fintech Product Marketer Resume

  • Mentor portfolio marketers working on Class 3&4 new product programs
  • Work on problems of diverse scope where analysis of product marketing data requires evaluation of identifiable factors
  • The development of the product marketing solution requires a multi-disciplinary approach and knowledge of principles, theories and concepts
  • Strategy and execution on upcoming product and feature launches
  • Work with sales team to help with sales enablement and focus on driving demand, adoption and overall success of new products
  • An interest or background in fashion or retailing
  • Technical competence and enthusiasm (understanding of SaaS software or technology)
6

Experience For Technical Product Marketer Resume

  • Rapidly produce designs and innovate within the fast paced environment, while maintaining bigger picture design and brand consistency
  • Innovate and design with an understanding of impact on retention and revenue
  • Work collaboratively across teams (product, customer care, claims, and marketing)
  • Passion for creating incredible user interfaces
  • Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager
  • Develop strategy and custom materials to target and achieve penetration into select markets
  • Contribute to building and managing a repeatable process and user-friendly repository for all industry content, such as Industry Best Practice Libraries, field-created content and Industry-specific Implementation Service packages
7

Experience For Command Product Marketer Resume

  • Attend, engage with and provide thought leadership to industry verticals, ensuring that the Oracle Marketing Cloud team has a presence and is seen by these targets
  • Establishes customer profiles and buyers journey mapping in order to align existing assets and identify creation of new tools. Monitor key metrics and ROI of global marketing activities moving customers to purchase as well as maintaining existing customers’ loyalty
  • Driving and managing Oracle’s presence in appropriate events and conferences
  • Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
  • The company’s leading expert in their product’s target market and value propositions. Go-to-Market Strategy and Channel Enablement Development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
  • Develop actionable insights that help identify, guide and prioritize new product opportunities
  • Interview, survey, and measure behaviors of our varied user segments and develop strategies to improve the product experience and adoption
8

Experience For ETF Product Marketer Resume

  • Data driven and customer-oriented product marketer / product designer with 5+ years' experience
  • Solid knowledge of latest app and web design principles
  • The Product Marketer V works extensively with Inside and Field Sales to help in the sale of Digital Marketing solutions
  • Provide Marketing Leadership for Class 4 & 5 new product programs
  • Guide new product development by defining product requirements and insights for success
  • Build business case and launch plans for a winning go-to-market commercialization strategy
  • Lead commercialization cross-functional sub-teams in developing the full launch execution plans
  • Participation includes customer discussions and formal presentations
  • Rally all regions of the world to fully support and build successful VOC and launch plans
9

Experience For New Product Marketer Resume

  • Define accountable forecasts and track performance with adjustments as needed
  • Formulates the product marketing solution for (technical) partial problems that cannot be found by combining previous experiences but by composing newly acquired knowledge
  • Introduces methods/procedures that are new for the organisation. Applies advanced process principles to multiple tasks
  • Proficient in area of specialization and contributes in other disciplines. Determines feasibility of product marketing concepts or projects. Has basic knowledge of related disciplines
  • Product Expert/Evangelist; lead presenter of the product line’s offering to external audiences, including major automotive manufacturers, large dealer groups and dealers
  • Experience bringing to market at least 2-3 new products/solutions using customer and business centered rigor
  • Progressive experience in Product Marketing, Market Analysis or Channel Strategy
  • Proven ability to support and define market strategies for multiple sales channels
  • Market analysis ability resulting in actionable market requirements maximizing offering profitability
10

Experience For ILG Product Marketer Resume

  • Knowledge of modern product marketing concepts and techniques
  • Independent – to take initiative and own processes
  • Highly organized. Tenacity to finish projects
  • Develop and regularly refine message flows for user product adoption that differentiates TII from the competition
  • Work with departments within TII to develop innovative solutions

List of Typical Skills For a Product Marketer Resume

1

Skills For Senior Product Marketer Resume

  • Prior experience with PLC’s, engineering or Chemical dispense equipment
  • Ongoing measurement and monitoring of effectiveness of campaigns, recommending and implementing changes where necessary to ensure objectives are met
  • Offering Experience: Planning Analytics, TM1 (or multi-dimensional databases), Business Financial Planning solutions would be an asset
  • Experience of creating and executing data driven marketing campaigns, collateral production and copywriting
  • Experience crafting and executing paid search, online advertising, email, customer-facing collateral and In-App notification campaigns
  • Direct marketing experience including digital marketing
  • Experience developing and driving high-impact product campaigns that are measurable and instrumental in helping the organization reach its strategic objectives
  • Experience working on integrated, data driven marketing campaign strategy, concepts, copy, implementation and reporting
2

Skills For Product Marketer / Senior Product Marketer Resume

  • Previous experience in marketing principles and strategy, marketing campaigns, advertising, and insurance or financial services practices and regulations
  • Measure and monitor the effectiveness of campaigns, recommending and implementing changes where necessary to ensure objectives are met
  • Has experience managing product content process from creation of content to publishing on websites
  • Experience running A/B testing to optimize dynamic web pages
  • Product marketing experience. Ideally with a software / big data organization
  • Experience creating solution briefs, presentation materials, web pages, etc
3

Skills For Global Product Marketer Resume

  • Strong familiarity with email marketing processes
  • Experience of working in a commercially driven and competitive environment
  • Strong working knowledge of MS Office and Excel
  • Strong working knowledge of MS Office, MS Access and Excel
  • Corporate, direct marketing experience
  • Progressive experience in Product Marketing, Market Analysis or Channel Strategy
  • Experience in Cloud / SaaS product marketing or business development
4

Skills For Associate Product Marketer Resume

  • Experience marketing SaaS B2B enterprise software solutions
  • Product Marketing experience with products/services focused on Small Businesses
  • Experience working in startupsSearch Jobs US
  • Experience in product marketing or product management
  • Intuitive project manager with experience supporting a number of products across several segments and personas
  • Determine requirements and prioritization leveraging both user research and product insight
  • Experience in Product Marketing of enterprise software and technology offerings
5

Skills For VP, Citi Fintech Product Marketer Resume

  • Experience in marketing
  • Experience with MS Office Suite (Word, PowerPoint, and Excel)
  • Understanding of corporate banking and corporate finance solutions or a natural aptitude for complex product information is highly desirable
  • Understanding of product lines and processes
  • Ongoing development of GTM programs and cross-functional team management to execute those plans
  • Assists with the planning and delivering of training sessions on insurance products
  • Articulate the positioning, differentiators and value proposition of Trulia Rentals and work to articulate and integrate this in all outward facing messaging
  • Deep understanding of content marketing tools
  • Assists with the planning, organizing and execution of insurance-related conferences and meetings
6

Skills For Technical Product Marketer Resume

  • Coach, guide and supervise product marketers in meeting their campaign objectives, driving revenue and subscription retention
  • Expertise in driving product marketing strategies that incorporate a wide spectrum of product, customer, and industry-focused solutions
  • Accountability – Establish measurable KPI’s regarding the impact of marketing efforts on OnGuard Product demand and utilization
  • Fun in your work environment: we have cornhole tournaments, wine & cheese tastings, team bowling competitions, ice cream socials etc
  • Work with cross functional teams including product management, product development, sales, etc
7

Skills For Command Product Marketer Resume

  • Work with cross functional teams and assist in definition of decision making criteria and timelines
  • Ingest and simplify product messaging for target market consumption
  • Manage the many campaign elements and delivery to ensure that campaign execution meets the business objectives, timing and campaign budgets
  • Analyze solution needs and define scope requirements to ensure it meets market needs, including best practice workflows, scope of capabilities and user design
  • Work with designers and agencies to develop creative concepts and messaging for all campaigns
8

Skills For ETF Product Marketer Resume

  • MBA, preferably in Marketing
  • Coordinate product content gathering process with outsourced content provider
  • Assist merchandising team as necessary
  • Work closely with product engineering, product development, sales teams
  • Partner with Marketing, Business Development and Operations teams
  • Intimate understanding of advanced analytics products; and the business analyst, data science community and its needs
  • Work-from-home policy (1 day per week) and flexible work arrangements: work/life balance is important to us!
9

Skills For New Product Marketer Resume

  • Communicates updates, maintains and coordinate sales strategies, marketing campaigns and branch visits to create product awareness and increase sales penetration of insurance products
  • Coordinates content from insurance vendors and updates marketing materials
  • Handles incoming calls from Financial Advisors including: problem solving, idea generation, and acting as a liaison between vendors and/or SN/Financial Advisors; forwards more difficult questions to senior levels or manager
  • Assists with due diligence on insurance providers, reviews selling agreements and supports recommended list of providers
  • Tracks and monitors FA invitation and participation in insurance company sponsored due diligence meetings and other events for FINRA requirements
  • Work collaboratively with product owners and authors/ experts to define product value proposition, unique selling points and messaging to be translated into campaigns and training material for use across the business
  • Plan and Deliver integrated multichannel marketing campaigns that drive both new business and adoption within existing accounts with a primary focus on digital channels (email, Social, SEO and SEM) but also telemarketing, PR, events and other offline channels, to generate direct revenue via our sales channels
10

Skills For ILG Product Marketer Resume

  • Leverage a "test, measure and refine" approach to constantly improve campaign results and increase the impact of customer marketing on revenue and profitability
  • Maintain effective relationships with external suppliers, including advertising and design agencies as well as internal stakeholders and suppliers
  • Work closely with the data team to obtain data for each campaign
  • Develop a comprehensive plan and briefing document for each product campaign and provide the necessary information to the telesales, field sales, customer service and other teams to ensure each campaign is a success
  • Create and commission expert content (articles, case studies, testimonials, infographics) to drive awareness of and engagement with products and services
  • Ensure all products are accurately reflected on the ecommerce store (content and imagery) and product and interest area pages on the corporate website are maintained and updated regularly taking into consideration all page analytics and insights
  • Experience working in a B2B marketing environment

List of Typical Responsibilities For a Product Marketer Resume

1

Responsibilities For Senior Product Marketer Resume

  • Effectively perform market sizing and segmentation, and to map products to specific buyer needs
  • Experience building and executing winning integrated product launches that incorporate the entire marketing ecosystem
  • Develop marketing campaigns with compelling narratives and excellent storytelling that leverages customer segmentation and targeting
  • Experience in B2B marketing for services or training
  • B2B and/or B2C marketing experience
  • Experience marketing to interactive or XR content developers, businesses, agencies across industries such as games, automotive, or film
  • Experience using, or familiarity with, Unity’s products and services
  • Experience working with educators and educational institutions
  • Experience with partnership and/or co-branded, affinity marketing
2

Responsibilities For Product Marketer / Senior Product Marketer Resume

  • A hands-on style of working and a dedication to being a great teammate
  • Drive creation of marketing deliverables: write creative briefs, create web wireframes, mockups for collateral, messaging for copy, and provide image assets
  • Track record of successfully executing go-to-market plans and marketing campaigns
  • Deep passion for enabling creators at all levels of learning and professional development
  • Track sales and stock levels of products using the company business reporting tools
  • Audience advocate: work with portfolio marketing to understand, define, create buyer profiles and with campaign managers to target them
3

Responsibilities For Global Product Marketer Resume

  • Design, develop and execute ETF marketing plans and content to support key products across asset classes
  • Dynamic, high-reaching, creative and innovative focus
  • Support CMO of Citi FinTech on an as-needed basis and in line with Head of B2C Marketing’s initiatives
  • Exposure to digital marketing channels
  • Familiarity with Asia-Pacific-Australia learning markets
  • Deliver sales tools that showcase the value proposition of our products
  • Conduct usability studies, analyze the data, and implement changes
4

Responsibilities For Associate Product Marketer Resume

  • Develop and help implement style guides and reusable design systems
  • Able to create and deliver timely content that drives measurable action
  • Professional knowledge of industry standards for web design software
  • Able to work in Glastonbury, CT, this is not a remote work position
  • Content creation and strategy to engage the buyers via online, meet ups, webinars, blogs, demos and more, working with the content team and OM and developer SME’s
  • Spread your wisdom as a SME, author articles and speak at conferences
  • Work with internal stakeholders to understand the competition and CCC’s comparative value proposition
  • Leads the go-to-market Strategy and channel enablement
5

Responsibilities For VP, Citi Fintech Product Marketer Resume

  • Strategy and Execution - Own Product P&L and manage key business KPIs to accomplish strategic goals
  • Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
  • Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies
  • Develop strategy and deliver high-impact activities (content, creative, marketing events, and lead generation & digital campaigns) that drive leads for the eBillingHub business line and partner offerings, and other Elite business/product lines as requested
  • Develop product positioning and messaging that differentiates eBillingHub in the market
  • Communicate the value proposition of eBillingHub to the market and internal/external teams, and develop materials/tools that support the eBillingHub and Elite businesses in meeting their sales and revenue goals
  • Produce a high volume of product marketing, digital and lead generation campaigns and assets that support general nurture, product awareness, client retention, market leadership, top prospects, cross-selling, and partner product programs
6

Responsibilities For Technical Product Marketer Resume

  • Analyze, interpret and utilize market information, including customer and competitive data and market research to build effective marketing plans
  • Work closely with (internal and external) sales, professional services, product management, customer advocacy & support, proposition marketing, creative and production, and lead generation teams to develop and execute demand gen campaigns and initiatives
  • Coordinate with Legal Enterprise Solutions, Law Firm Segments and/or other Thomson Reuters divisions on select ad hoc projects
  • B2B and B2C demand generation marketing with track record of impactful, creative, compelling and polished demand generation programs including: inbound and outbound digital tactics, direct marketing and events
  • Product Positioning and Messaging – Create and communicate product messaging and benefits to buyers via website, email, events, video, infographics, webinars, and other content. Partner with PR/AR to spread the great news about success stories and new product features
  • Go-to-Market Strategy – Work with product, sales, marketing, and operations on the development of product launch activities, thought leadership, and marketing materials
7

Responsibilities For Command Product Marketer Resume

  • Insights – Provide insight and support to company leadership to inform the identification and development of product offerings by understanding buyer needs, market trends, and our current and future competitive landscape
  • Partner Marketing Success – Support our partner marketing strategy, including the creation of sales materials and event marketing
  • Personas – Develop buyer/influencer personas and align them with messaging and value propositions across the product portfolio
  • Sales Enablement – Drive the salesforce’s adoption of the digital product go-to-market strategy and create sales enablement materials at the product and services level
  • Professional B2B experience, preferably in technology-focused products
  • Influence peers and leaders across the business, and to inspire, nurture and lead team members
8

Responsibilities For ETF Product Marketer Resume

  • Knowledge of the technology and professional services space and an understanding of changing market dynamics and how to translate them into actionable strategies to achieve company objectives
  • Business results – Actively seeks to drive business results by identifying opportunities to develop and strengthen our product marketing materials and messaging in accordance to client- and/or regional-specific requirements. Takes responsibility for creating and continuously improving product-specific marketing literature and sales tools
  • Positioning – Work with Channel Marketing, Product Management, and Investment Management teams to Craft clear value proposition and competitive positioning for Morningstar® Managed PortfoliosSM and other related services; Tailored per audience- advisor and end investor
  • Integrated marketing - Optimize materials for search and user experience for all content channels including online, social media, email, point of purchase, mobile, video, print and in-person
  • Sales enablement – Collaborate with the Director of Channel Marketing to develop and manage a range of product collateral leveraging content from our global investment thought leaders, ranging from one-page sales ideas to longer-form articles or brochures that are easy to understand consume by advisors and investors
  • Marketing assets & materials – Work with the channel, digital and design teams to develop external facing sales and marketing collateral for existing and new products
  • Product launches – develop go to market strategies of new product launches and updates, coordinate the cross-departmental marketing efforts of the release, and report on success of launch
  • Marketing analysis & competitive intelligence – work with Product and other Marketing teams to lead customer research, segment analysis, user personas, competitive analysis, and product positioning
  • Assist in the creation of marketing and sales enablement materials: presentations, sell sheets, case studies, etc. to enable the business development team
9

Responsibilities For New Product Marketer Resume

  • Partner with Product Marketing Leads to help conduct the marketing orchestra (PR, Events, Web, Social/Community, Media, Design, etc.) and drive execution on world-class go-to-market
  • Exceptional organizational skills, with the ability to manage multiple projects concurrently for flawless execution
  • Prior hands on analytics experience
  • Attention to detail; strong sense of urgency
  • Strong attention to detail and adherence to schedules
  • Manage multiple projects, tight deadlines and priorities
  • Drive collaboration: bring people together from many different teams and backgrounds to deliver a unified vision and execute a plan
  • Work both collaboratively and independently in a fast-paced environment
10

Responsibilities For ILG Product Marketer Resume

  • Partner with product management and investment partners on the idea generation and creation of new product marketing materials in various formats, including blogs, webcasts, videos, brochures, presentations, flyers and digital representation of such materials
  • Plan and implement integrated marketing campaigns to increase IndexIQ’s brand and product awareness and client engagement
  • Partner with key internal business teams to lead campaign efforts including: digital marketing, segment marketing, distribution teams, business intelligence, and compliance
  • Lead the marketing aspect of new ETF product launches and initiatives by designing comprehensive roadmaps that include the creation of new product marketing materials and plans for bringing them to market
  • Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and is consistent throughout the update process
  • Strong PowerPoint and other Microsoft Office software skills
  • Curiosity, flexibility, strong sense of ownership and pro-active in nature

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