Digital Marketing, Associate Resume Sample

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Work Experience


Digital Marketing Associate
04/2017 - PRESENT
San Francisco, CA
  • Work with campaign managers on a daily basis to implement digital marketing best practices. This includes, but is not limited to: setting up and optimizing search engine, social media, email, webinar, and content marketing campaigns
  • Track and measure key marketing metrics across a variety of platforms for multiple campaigns. Example tracking tools include Eloqua, Google Analtyics, Google Adwords, Salesforce, Brandwatch, and Kapost
  • Run and manage organic search engine optimization efforts, including keyword research, analysis, and implementation
  • Identify gaps in the marketing funnel and ensure constant campaign improvement over time
  • Educate the marketing team on how to leverage digital tactics to drive web traffic, enable sales, produce leads, and generate new business
  • Write copy for SMS (texting) marketing programs
  • Assist in the management Google Grants accounts for various clients, develop keyword strategies with our SEM vendor and campaign team for Ad Council campaigns
Senior Digital Marketing Associate
03/2010 - 11/2016
Chicago, IL
  • Work cross functionally with campaign management on all projects
  • Other digital tasks as assigned
  • Provide support in daily execution of all paid marketing programs, including paid search, email, paid social, and affiliate program s
  • Assist in management of email marketing program, including maintenance of seasonal email calendar, ensuring deployment of daily emails and providing post-send reporting analysis
  • Partner with outside marketing partners on set-up and optimization of paid social, paid search and affiliate marketing campaigns
  • Create and assist with various weekly and monthly marketing analytics reports
  • Provide analytics support to cross-functional internal partners
  • Own weekly communication of digital marketing/promotion calendar with all third party marketing partners
  • Monitor industry best practices and prepare competitive analysis reports as needed
Digital Marketing Associate, Glamour
03/2005 - 09/2009
Philadelphia, PA
  • Create, set up, and deploy lead nurture, DRIP, and ad hoc emails with an
  • Collaborate with the Market Leader, Sales, Creative Services, User and Client Marketing Directors and Content teams to fully understand the business needs and ensure that the user audience supports business needs and growth
  • Copywriting, designing HTML, setting deployment strategies, and tracking
  • Define and refine audience metrics and performance targets and connect to business results
  • Expand and develop new and creative marketing strategies specifically targeting the acquisition of new audiences
  • Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs
  • Experience in email marketing, preferably in B2B
  • Experience with email marketing platforms and best practices

Education


University of Phoenix - Vancouver Learning Center
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills


  • Strong communication skills in both verbal and written, listening skills required
  • Excellent project management skills and the flexibility to prioritize changing workloads
  • Strong Interpersonal and Influencing skills (teamwork, cross-functional partnership, relationship building, removing barriers in a new space)
  • Excellent writing, editing and proofreading skills – for branded materials, The 180 blog, white papers and more
  • Strong data-driven analytical thinking and creative problem-solving skills
  • Experience of creating and modifying emails with skills in HTML and CSS
  • Strong communication and professional writing skills

How to write Digital Marketing, Associate Resume

Digital Marketing, Associate role is responsible for excel, basic, marketing, analytical, organizational, digital, design, analysis, advanced, editing.
To write great resume for digital marketing, associate job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Marketing, Associate Resume

The section contact information is important in your digital marketing, associate resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Marketing, Associate Resume

The section work experience is an essential part of your digital marketing, associate resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital marketing, associate responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital marketing, associate position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Digital Marketing, Associate resume experience can include:

  • Solid strategic campaign management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
  • Excellent interpersonal and collaboration skills; ability to interact with staff, colleagues, and cross functional teams at varying levels of the organization
  • Multi-task, prioritize assignments and work effectively on a team
  • Strong SQL or similar data skills required
  • Strong organizational skills and highly deadline driven
  • Strong written and verbal communications and comprehension skills, as well as an analytical approach to content creation and evaluation

Education on a Digital Marketing, Associate Resume

Make sure to make education a priority on your digital marketing, associate resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital marketing, associate experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Marketing, Associate Resume

When listing skills on your digital marketing, associate resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical digital marketing, associate skills:

  • Excellent communication skills (both written and spoken, including business writing) and presentation skills
  • Collaborate effectively with both internal and external partners. Experience juggling multiple priorities and pressures
  • Excellent organizational, time management and prioritization skills in order to excel in an extremely fast-paced culture
  • Excellent writing and verbal skills are essential
  • Strong analytical, communication and copywriting skills
  • Strong problem solving skills and an ownership mentality

List of Typical Experience For a Digital Marketing, Associate Resume

1

Experience For Digital Marketing Associate Resume

  • Experience in direct/ online consumer marketing or relevant customer experience focused role(s)
  • Combines strategic thinking, and resourceful problem solving skills with creativity and a positive, roll-up-your-sleeves attitude
  • Comfort with analysis and visualization tools (such as Excel, PowerPoint, Tableau, Power View)and basic graphic design, presentation, and mapping skills
  • Effectively monitor campaign performance to ensure success metrics are met
  • Implementing A/B and multivariate testing on various email campaigns to establish the most effective concept
2

Experience For Senior Digital Marketing Associate Resume

  • Building reporting frameworks to evaluate effectiveness on the various platforms
  • Digital marketing experience with track record of increasing responsibility
  • Great at prioritizing and managing deadlines
  • Experience managing and optimizing SEM programs
  • Experience in email marketing, preferably in B2B
3

Experience For Digital Marketing Associate, Glamour Resume

  • Experience with email marketing platforms
  • Previous experience using Drupal CMS
  • Previous experience using Google Analytics or other web analytics platform
  • Experience with paid search across platforms like AdWords, Facebook, LinkedIn, Twitter, and retargeting programs
  • Digital marketing expertise/ experience
  • Prioritize and manage various projects based on changing business requirements
  • Thrive in a fast-paced, high-growth environment with changing priorities
4

Experience For Digital Marketing Associate Purina Resume

  • Experience working in ad platforms, preferably Google AdWords and/or Facebook Ads Manager
  • Hands-on experience with paid search and display advertising
  • Experience in Digital Marketing, especially social media management
  • Relevant experience in digital marketing
  • Good track record of successful digital marketing execution
  • Experience working in a CMS (content management system)
  • Work experience, preferably in digital marketing
  • Leverage 3rd party bid management tools to improve effectiveness of our bidding strategy and operational efficiency
5

Experience For Surf / Snow Digital Marketing Associate Resume

  • Experience in Digital Marketing
  • Experience in marketing automation platforms: Pardot, Eloqua, Marketo
  • Social media/digital marketing experience with major social media channels LinkedIn, Twitter, Facebook, Instagram and others
  • Experience with global marketing
  • Related experience in social media marketing
  • Self-starter with high attention to detail and strong multi-tasking abilities
  • Experience in implementing Digital and Multichannel solutions
6

Experience For Digital Marketing, Associate Resume

  • A proven track record in Social Media technology and strategy , including Adwords etc…
  • Demonstrated ability to successfully manage work within a rapidly changing environment
  • Experience in Enterprise level email marketing
  • Experience using the Microsoft suite of programs
  • Comfortable working in an “unstructured” environment where priorities often shift
  • Some experience in a subscription Sales environment and an understanding of engagement and retention
  • Experience of managing performance of 3rd party sales channels
  • Experience with SEM and/or Google AdWords
  • Experience with HTML, Dreamweaver and Microsoft Office
7

Experience For Digital Marketing Associate Resume

  • Experience in digital sales environment
  • Experience with Responsys, Marketo, Pardot, Eloqua or similar email marketing platform desired
  • Experience with track record of increasing responsibility
  • Experience in digital and/or brand marketing
  • Experience using web analytics tools
  • Experience working with a creative tool like Photoshop
  • Strong commercial acumen to understand digital marketing economics
8

Experience For Senior Digital Marketing Associate Resume

  • Strong interest in the tech industry
  • Excellent communicator is a matrix organizations
  • Strong knowledge of Salesforce.com, Excel, Google Analytics
  • Experience in digital marketing, or related field
  • Experience with social media best practices and social advertising
  • Experience in conversation optimization for B2B websites, through content targeting or A/B experiments
  • Setting up deployments, scheduling, QAing, managing all tracking and generating post campaign analysis reporting
  • Understanding of digital marketing, web marketing, CPC and social media marketing tactics and analytics
  • Collaborating on webpage copy for landing pages, new webpages and changes to existing webpages
9

Experience For Digital Marketing Associate, Glamour Resume

  • Identifying missed SEO opportunities and working with appropriate teams to make the corresponding SEO improvements
  • Managing and building various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
  • Marketing knowledge of digital components and integration with other marketing functional areas such as demand generation and advertising
  • Understanding of programmatic buys using DBM
  • Designing digital marketing campaigns to attract desired audience and maximize reach across platforms
  • Ongoing campaign optimization to maximize advertising ROI
  • Ongoing campaign reporting and analysis
  • Tracking and reporting performance on email campaigns/initiatives
10

Experience For Digital Marketing Associate Purina Resume

  • Developing a content calendar across all platforms ensuring a constant supply of relevant content
  • Identifying and designing test and lean opportunities to scale into broader efforts
  • Tracking and reporting: lead the analysis of performance across digital campaigns, track performance and report to the organization
  • Understanding of Direct to Consumer advertising and CASL (anti- spam legislation)
  • Understanding of tools and techniques used in marketing/ sales
  • Collaborating with other teams on necessary campaign assets
  • Ensuring all email campaigns comply with current email best practice
  • Monitoring social media for customer comments both positive and negative, and help resolve issues to completion

List of Typical Skills For a Digital Marketing, Associate Resume

1

Skills For Digital Marketing Associate Resume

  • Strong analytical skills - previous reporting/dashboarding experience desired
  • Strong project management skills coupled with a hands-on mindset to get the job done
  • Self-motivated and able to work independently, but also a strong team member who can also effectively communicate with the team throughout the creative process
  • Strong Communication skills (verbal & written) across multiple levels of management
  • Strong communication skills especially in English language
  • Continually improves and optimizes skills, processes, tools to improve both programs and customer experience
  • Have demonstrable problem solving and independent decision-making skills
2

Skills For Senior Digital Marketing Associate Resume

  • Full understanding of email marketing best practices and desire to learn and grow skills as technology changes
  • Demonstrated proficiency in complex data analysis and management with specific experience in digital marketing statistical reporting and data management
  • Experience in working within marketing platforms.Experience with lead gen campaigns
  • Report on Veeva.com’s digital effectiveness, tracking KPIs and showing performance and business impact against business priorities
  • Experience or strong interest in writing website content that follows SEO-best practices
  • Exceptional writing, communication, project management skills, and attention to detail
  • Be a quick and motivated learner with high enthusiasm to develop digital marketing skills
3

Skills For Digital Marketing Associate, Glamour Resume

  • Comfort with analysis and visualization tools (such as Excel, PowerPoint, Tableau, Power View) and basic graphic design, presentation, and mapping skills
  • Experience in direct/ online consumer marketing or relevant customer experience focused role(s)
  • Advanced Excel skills and highly proficient in using functions and pivot tables
  • 6 months to 1 year experience in digital content management for website and/or blogs including hands on experience with HTML and CSS
  • HTML skills, including responsive design
  • Strong leadership qualities and effective team motivator
  • Demonstrate ownership of assignments, ability to prioritize projects, ask for clarification/direction as necessary
  • Fluent written and spoken English. Additional language skills are an advantage
4

Skills For Digital Marketing Associate Purina Resume

  • Collaborate closely and effectively with other members of the Digital team, such as the IT Business Consultant
  • Advanced computer skills, Excel and word
  • Comfort with analysis and visualization tools (such as Excel, Powerpoint, Tableau, Powerview) and basic graphic design, presentation, and mapping skills
  • The ability to communicate effectively with internal and external clients and to positively represent the firm
  • Broad range of skills and/or knowledge of online and search engine marketing
5

Skills For Surf / Snow Digital Marketing Associate Resume

  • Extremely high attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Understanding of and experience with all audience development channels - SEO, social, newsletter, partnerships, programmatic buying, etc
  • Marketing experience across all customer touchpoints and channels including digital, phone and direct mail
  • Experience analyzing campaigns and demonstrable knowledge of setting up A/B testing as it pertains to email marketing
  • Practical experience with the live events, music promoting, and music streaming, including radio and on-demand services
  • Experience in email marketing, lead nurturing, marketing automation and website management
  • 2 +/- years in digital marketing experience managing development of digital marketing programs
6

Skills For Digital Marketing, Associate Resume

  • Experience in creating email campaigns and building landing pages on our CMS platform for special promotions and new products
  • Experience in the digital marketing arena, preferably including copy-writing, campaign set-up and campaign optimization
  • Good understanding of internet concepts and technologies, including search engine technology and online advertising
  • Consumer marketing experience including marketing strategy development and campaign execution
  • Proven success in using website and social media publishing and analytics tools
  • Experience managing an A/B testing program
  • Solid understanding of intranet community management, direct marketing principles and strategy
  • Experience managing email marketing campaigns is REQUIRED
  • Experience working within marketing operations preferably in a B2B setup
7

Skills For Digital Marketing Associate Resume

  • Experience in partnering with external marketing and digital agencies to execute plans
  • Experience producing content for different channels including PR, social media, and web
  • A proven track record in leveraging search engine strategies (SEM/SEO) and deep understanding of the current Google approach
  • Experience creating and optimizing Facebook and/or Twitter ads
  • Experience in marketing or digital media marketing
8

Skills For Senior Digital Marketing Associate Resume

  • Working experience in the digital marketing space
  • Experience building and optimizing Google AdWords SEM campaigns
  • Previous experience using ad serving tools such as DCM
  • A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to increase new customer acquisition
  • Experience working with a creative/advertising agency or in-house creative team
  • Experience developing and presenting campaign analysis and performance reports to key stakeholders
9

Skills For Digital Marketing Associate, Glamour Resume

  • Experience building and executing direct to consumer email campaigns
  • Experience with maintaining and optimizing digital properties for SEO
  • Support sales and account management by delivering training and sales tools to help them be more efficient and effective
  • Multi-task and prioritise whilst working in a busy working environment
  • A curiosity and passion for crafting amazing customer experiences
  • Experience in email marketing and graphic design roles, preferably with a professional service firm
  • Experience marketing, preferably in the Asset Management industry
10

Skills For Digital Marketing Associate Purina Resume

  • Experience with B2B email marketing platform(s)
  • Experience using Google Analytics and business intelligence tools
  • Experience with Cascading Style Sheets (CSS)
  • Experience with email marketing software platforms e.g. MailChimp
  • Experience working with tools such as Google Analytics, Tableau, MixPanel, Dreamweaver
  • Experience working with or at a B2B company
  • Experience with advertising attribution software
  • Overall working experience
  • Experience with newer social media advertising platforms

List of Typical Responsibilities For a Digital Marketing, Associate Resume

1

Responsibilities For Digital Marketing Associate Resume

  • Possess strong Excel skills or the ability to learn Excel as it pertains to the position
  • Strong project management skills & ability to work under tight deadlines
  • Demonstrated proficiency in written and oral communication skills in order to read, write, and communicate with impact and persuasiveness
  • Salesforce Marketing Cloud and/or Sales Cloud experience and/or Sharepoint experience (AMPscript etc.)
  • Experience with Excel , with strong knowledge of formulas
  • Advanced Excel skills such as pivot tables and macros
  • Enjoys taking on new challenges, is able to multi-task effectively, juggle
2

Responsibilities For Senior Digital Marketing Associate Resume

  • Basic to medium MS Excel skills
  • Is a strong, hands-on type that can organize and operate multi-faceted projects within schedule restraints
  • Proficient in Microsoft Office, with advanced skills in Excel (i.e. pivot tables, VLookups)
  • Know basic excel skills or have knowledge of SQL
  • Prioritize work in a fast pace environment meeting deadlines
  • Ideally, this person has experience with and is comfortable in reaching out to influencers and potential guest bloggers to get additional content on our site
  • Knowledge of and experience using Excel
  • Experience with managing projects, especially the design and development of websites
3

Responsibilities For Digital Marketing Associate, Glamour Resume

  • Good understanding of all tiers and ability to work across presentation, middle and backend layers
  • Proven ability to manage relationships and drive processes
  • Demonstrable experience across all aspects of digital marketing and how it fits within the wider integrated marketing programs
  • Develop and manage customer-centric marketing strategies and experiences related to credit actions across channels (website, mobile, phone and direct mail)
  • Up to date with the latest trends and best practices for SEO and SEM, with experience in both
  • Experience with website analytic tools (e.g. Google Analytics/Google Tag Manager)
  • Experience with Wordpress or equivalent CMS
  • We are open to hiring at a manager level, commensurate with experience
4

Responsibilities For Digital Marketing Associate Purina Resume

  • Experience managing Paid Search & Display advertising campaigns
  • Prioritizes workload in a fast-paced environment
  • Continual learner with strong knowledge of modern marketing process and technology
  • Previous experience as a project team member
  • Highly organized with attention to detail – ability to prioritize
  • Experience with paid Facebook, Google Display Network; YouTube / Instagram
  • Experience with ExactTarget, Google Analytics or Adobe suite would be beneficial
  • Eager to gain experience, a creative thinker and team oriented
5

Responsibilities For Surf / Snow Digital Marketing Associate Resume

  • Experience in a similar or related role required
  • Ensure strong and on-brand community management and quick turnaround to consumer queries
  • Website implementation experience, preferably from a digital agency
  • Web development experience (jQuery, JavaScript, html, SSJS, css etc.)
  • Experience with MS Word, PPT, Excel
  • Multitask and pay strong attention to detail
6

Responsibilities For Digital Marketing, Associate Resume

  • Is a self- starter with a flexible attitude and can operate comfortably in a fast-paced environment, within a highly collaborative, multi-disciplinary team
  • Demonstrated ability to successfully work with multiple business partners across multiple business units
  • Experience with the successful implementation of corporately provided IT platforms for local use
  • Digital native/savvy with 2-3 years’ experience, either agency-side or in a similar role within a B2B environment
  • Experience with Dreamweaver, Adobe Photoshop, Omniture and Microsoft Office
  • Experience in website management and knowledge of CMS
  • Experience with Sailthru, Salesforce, or Marketo
7

Responsibilities For Digital Marketing Associate Resume

  • Able to manage multiple priorities and meet deadline
  • Multitask, prioritize, and manage one’s own time
  • Hands-on social media experience, in a dynamic, fast-paced environment
  • Have e-commerce experience
  • Experience in digital
  • Experience with HTML, CSS, CMS
  • Work collaboratively with a team of SEO, paid media, web design and development, social media, and user experience, professionals
  • Work collaboratively with a team of SEO, paid media, web design and development, social media, and user experience professionals
  • A strong communicator familiar with content development, who is excited to get their hands dirty
8

Responsibilities For Senior Digital Marketing Associate Resume

  • An experienced social media community manager
  • Strong desire to identify and implement new technology is a key to success in the role
  • Thrives on a fast-paced, deadline-driven environment and can set priorities under pressure
  • Familiarity with some or all: HTML, Adobe Experience Manager, Excel, PowerPoint, Google Analytics, PhotoShop and Salesforce Social Studio
  • Minimizing list decay and unsubscribes while increasing email metrics
  • Assisting the PUA lead on the day-to-day to generate signups for Hootsuite’s subscription (Volume business) and enterprise leads (Enterprise business)
  • Managing trigger email campaigns throughout the lifecycle to maximize acquisition efforts
  • Utilizing CRM system and other data sources, builds customer lists to enable email campaigns
9

Responsibilities For Digital Marketing Associate, Glamour Resume

  • Analyzing reports to uncover data trends and translate the data into actionable recommendations
  • Outstanding social media capabilities across LinkedIn, Facebook and Twitter
  • Increasing email automation / workflows in Watson Campaign Automation (WCA) (formerly Silverpop)
  • Using data to identify new opportunities to communicate with customers based on behavior or attributes
  • Converting leads to customers
  • Extracting data from WCA and other data sources to analyze results
  • Responsible for deployments, scheduling, QAing, managing all tracking and generating post campaign analysis reporting
  • Contribute to the creative brainstorming process and work with the brand team on developing and executing the best of class content marketing strategies
10

Responsibilities For Digital Marketing Associate Purina Resume

  • Provide support in planning, production and deployment of emails, including creative development, segmentation, HTML coding and testing
  • Optimize website conversion through identifying opportunities, leveraging UX best practices, developing hypotheses and A/B testing
  • Communicate with internal stakeholders (marketing managers) regarding campaign timing, targeting and scope as needed
  • Accountable for hitting performance goals, optimizing campaigns and managing channel budgets
  • Support marketing campaign launch process, including QA of marketing collateral and
  • Responsible for managing the hosting of digital assets on the company websites utilizing a content platform
  • Assist in launching and optimizing campaigns across various marketing channels with focus on Facebook and Instagram
  • A Curiosity regarding emerging digital advertising channels, and how to optimize results therein
  • Develop and optimize landing pages, copy, banner ads etc. using A/B testing methodologies to improve conversion rates

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