Local Sales Manager Resume Sample

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Alanna Marvin
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Work Experience


Local Sales Manager
07/2017 - PRESENT
Philadelphia, PA
  • Writes presentations and proposals that meet clients' needs and budget
  • Assist Director, Media Sales with establishing local revenue and sales goals as well as with implementation of sales projections and budgets for the sales staff
  • Work in conjunction with Director, Media Sales to maximize pricing, sponsorships, promotions and inventory utilization
  • Radio or broadcast sales as a Sr. Account Executive with proven track record of growth, goal achievement OR 1 year of experience in radio or broadcast sales management required
  • Assist Director of Media Sales with establishing local revenue and sales goals as well as with implementation of sales projections and budgets for the sales staff
  • Prospects, motivates and trains qualified Account Executive candidates
  • Plans, creates and manages systems contributing to a comprehensive and aggressive track for revenue growth
Local Sales Manager / Circulation
06/2010 - 02/2017
Phoenix, AZ
  • Provides leadership to sales team for revenue, market share growth and new business development
  • Provides input into station's strategic planning, marketing and sales budgets as requested
  • Prepares sales professional/creative presentations for management and clients
  • %Provides daily management and supervision for a team of approximately 5-6 employees. Recruits, trains, challenges and motivates employees. Provides training and development for existing employees. Administers corrective action (as needed). Manages performance to ensure short-term and long-term business objectives are achieved including rewards and recognition to enhance engagement
  • %Plans, creates and manages systems contributing to a comprehensive and aggressive track for revenue growth
  • %Provides input into station's strategic planning, marketing and sales budgets as requested
  • %Works with sales management team and General Manager to create and implement long term revenue- generating strategic opportunities
  • %Meets regularly with the Digital Sales Manager as a partner to explore NTR revenue streams that incorporate all platforms
Local Sales Manager Des Moines
05/2004 - 02/2010
Philadelphia, PA
  • Writes presentations and proposals that meet clients’ needs and budget
  • Attracts, motivates and retains highly qualified Account Executives
  • Plans, creates and manages systems contributing to a comprehensive and aggressive program for revenue growth
  • Provides leadership to sales team for revenue, market share growth and new business development
  • Provides input into station’s strategic planning, marketing and sales budgets as requested
  • Initiative and resourcefulness in developing methods for increasing market share, ensuring a high level of customer satisfaction and in the application of effective problem-solving methodologies to resolve issues and challenges
  • Identifies challenges and makes recommendations for continuous improvement. Makes independent decisions relating to solicitation methods, and management of sensitive/complex accounts
  • Work is performed independently and under the supervision of the DOSM who sets overall strategic and tactile objectives

Education


Upper Iowa University - Cedar Rapids Center
1999 - 2003
Bachelor's Degree in Marketing

Professional Skills


  • Demonstrated strong presentation and sales skills
  • Strong leadership, motivational and sales skills with a proven track record of success
  • Strong analytical, problem solving, communications, writing, negotiation, & presentation skills
  • Excellent verbal and written communication skills including formal presentations before both small and large groups
  • Strong and effective selling skills
  • Strong leadership & team-building skills
  • Possess deep and broad business acumen with strong analytical, decision making and skills

How to write Local Sales Manager Resume

Local Sales Manager role is responsible for training, presentation, negotiation, business, research, organizational, interpersonal, digital, organization, coaching.
To write great resume for local sales manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Local Sales Manager Resume

The section contact information is important in your local sales manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Local Sales Manager Resume

The section work experience is an essential part of your local sales manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous local sales manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular local sales manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Local Sales Manager resume experience can include:

  • Strong organizational skills with proven multitasking and prioritization expertise
  • Strong problem solving and analytical skills documented
  • Effective agency negotiation skills and excels in inventory yield management/pricing
  • Most possess adaptable and effective negotiating skills
  • Can effectively price inventory with disciplined management principles, along with a strong acumen for forecasting
  • Effective relationship building, customer service, communication, and negotiation skills

Education on a Local Sales Manager Resume

Make sure to make education a priority on your local sales manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your local sales manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Local Sales Manager Resume

When listing skills on your local sales manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical local sales manager skills:

  • Strong problem solving, communication and analytical skills required
  • Strong communication and negotiation skills with local clients and agencies
  • Well organised, calm under pressure with excellent presentation skills
  • Excellent presentation skills and computer proficiency required
  • Strong negotiation, time management and organization skills
  • TV/Multi-platform advertising sales management experience with proven track record of increasing results and new business development

List of Typical Experience For a Local Sales Manager Resume

1

Experience For Local Sales Manager / Circulation Resume

  • Express ideas and convey information effectively in oral and written communication
  • Strong leadership experience; results-driven and sales-oriented people person
  • To effectively cascade information to their sales team and to make the information relevant and actionable to their team
  • Advanced CRM system experience; Salesforce.com experience desirable
  • Prior experience in the Las Vegas market
  • At least 5+years broadcast sales experience, with televisions sales and management experience required
  • Communicate effectively with other Managers and Supervisors
2

Experience For Local Sales Manager, Winchester Resume

  • I would like to be a part of re-shaping the way a media company operates?
  • Prepare and deliver effective sales presentations to clients
  • Be creative and think outside of the traditional methods to help create extra-ordinary experiences
  • Management experience in Cable, TV broadcast, Radio (or other media), Business to Business sales are required
  • To have a strong understanding of the competition in order to guide strategy
  • To skillfully manage day to day client issues that escalates to manager level
  • Develop customize training and support techniques for AE’s based on level of experience and proficiency
  • Strong comprehension of Telemundo's competitive strength and market conditions to generate premium value for our platforms
  • Ensure makegoods for preemptions are made to maximize revenue and discrepancy resolution within 48 hours
3

Experience For Local Sales Manager Des Moines Resume

  • Generally requires 7+ years related sales management experience
  • A creative mind with proven ability to generate revenue for the company and advertisers
  • Communicate effective and persuasive sales presentations
  • Is a skilled negotiator and problem solver
  • Has a passion to build and maintain strong client relationships
  • Is highly computer literate in all Microsoft Office products and ideally has experience with Wide Orbit and Matrix
4

Experience For Local Sales Manager, Riverside Resume

  • Develop strong client relationships through in-person meetings, sales presentations and client entertainment
  • Demonstrated leadership capabilities that has motivated teams
  • Achieving local revenue budgets, including New Business and Digital
  • Meeting and exceeding print and digital targets monthly
  • Coaching and training acumen
5

Experience For Local Sales Manager, Wnju Resume

  • Coaching the performance of others to help them achieve agreed upon results
  • Exceeding business development goals, especially Enterprise
  • Training and efficiency on research and sales software
  • Coaching sales representatives to create a highly motivated driven team environment and culture
  • Representing the Masthead in the community at a senior level
  • Outstanding business acumen that is translated into clear and actionable strategies for relationship building and generating sales
  • Oversees the hiring, training, evaluating and assisting of a motivatedstaff to carry out marketing functions
  • Sales Related Awards and Training: Create and manage sales awards club program, sales meeting training and ongoing infield coaching
  • Oversees the hiring, training, evaluating and assisting of a motivated automotive salesstaff to carry out marketing functions
6

Experience For Local Sales Manager Resume

  • Oversees advertising sales activities in NYC; is accountable for achieving/exceeding targeted advertising sales revenues for their team
  • Coach and develop AEs through strategic planning, prospecting, role playing and attending client meetings
  • Daily on-street presence meeting with prospects and clients, assisting AE’s with presentations and in-field coaching
  • Conduct quarterly review of all accounts including previous year spending, current status and projected spending
  • Coordinate and hold Marketing Consultants accountable to delivering revenue budgets/sales goals through consistent communication and expectation setting
  • Conduct weekly sales meetings for the purposes of reviewing all local selling activity, marketing opportunities, rates and inventory
  • Has the creativity to develop targeted, customer focused marketing solutions using multiple media products including television, web, mobile, and multi-cast
  • Manages local Account Executives with goal of meeting/exceeding cluster revenue, prospecting and new business targets
  • Work with VP of Sales and Director of Sales Ops/ Pricing & Planning on inventory and pricing strategies to maximize revenue
7

Experience For Local Sales Manager / Circulation Resume

  • Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile
  • Assess sales staff with ride-along coaching & participating in client meetings. Offer and recommend appropriate training for the AEs
  • Make sure the team is operating in such a way that the AE’s are dedicated to uncovering opportunities and selling solutions
  • Motivated and enthusiastic leader to orient the new sales staff and focus on improving the job performance and sales of existing staff
  • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance.
  • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance
  • Responsible for maximizing client revenue opportunities with on-going account list management
8

Experience For Local Sales Manager, Winchester Resume

  • Expand sales in existing accounts by introducing new products and services
  • Possess a client-centric mind set and an understanding of solution-based selling
  • Participate in weekly inventory management meetings giving feedback on local pending business and market conditions
  • Develop and implement creative selling strategies for all Tribune Media CT platforms including FOX61 TV, WCCT-TV, Fox61.com, AntennaTV and ThisTV
  • Expand business by introducing new products and services; developing new applications
  • Entertain clients/prospects during non business hours including weeknights and weekends
  • Responsible for the planning, organizing and execution of the sales revenue and expense budgets on deadline for all markets
9

Experience For Local Sales Manager Des Moines Resume

  • Plan and direct staffing, training and performance evaluation to develop staff
  • Responsible for hiring, training and performance management of local sales staff
  • Strategic pricing and accurate forecasting
  • Manage local sales team and oversee all sales activities creating a high-performing, fun and successful team environment
  • Use Cox Media television networks and digital advertising solutions as the foundation of marketing campaigns to grow revenue in local and regional markets
  • Provide on-going training to further enhance team performance and ensure team meets and/or exceeds goals
10

Experience For Local Sales Manager, Riverside Resume

  • Represent Cox Media in the business community by attending local events and building relationships with key decision makers
  • Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates
  • Communicate with other departments to assure quality service when placing orders and arranging promotions
  • Lead weekly sales meetings; prepare and lead annual sales planning meeting
  • Lead weekly sales meetings; prepare and lead quarterly/annual sales planning meeting

List of Typical Skills For a Local Sales Manager Resume

1

Skills For Local Sales Manager / Circulation Resume

  • Professional business appearance and strong interpersonal skills
  • Exceptional leadership, negotiation, problem-solving and strategic-thinking skills
  • High organizational and problem solving skills
  • Effectively sell and manage the selling of sports, specials, promotions, station and corporate initiatives to meet budgeted goals
  • Valid driver’s license with good driving record is required
2

Skills For Local Sales Manager, Winchester Resume

  • The ability to effectively price and provide inventory management principles, along with forecasting revenues
  • Possess the skills to manage and motivate others with a winning mindset
  • Ensure strong performance of local and regional accounts and have a strong understanding of national accounts
  • Superior negotiation and communication skills
  • Communicate effectively with clients and all levels of personnel
  • Ensuring effective customer relationship development with external customers and drive results for our regional businesses and community
3

Skills For Local Sales Manager Des Moines Resume

  • Experience guiding, directing and motivating personnel, including setting and monitoring performance standards
  • Solid leadership of the Local sales team including motivating, inspiring and tracking performance of the team across core, new business and digital revenue
  • Strong understanding of broadcasting, marketing, promotion, and campaign planning
  • Ensure effective onboarding of new hires, including a smooth transition of existing clients to a new hire’s portfolio
  • Strong understanding of the changing landscape of integrated marketing
  • Experience in creating and implementing revenue producing programs
  • A strong understanding of the changing landscape of integrated marketing
  • Possess a strong understanding of the changing landscape of integrated marketing
4

Skills For Local Sales Manager, Riverside Resume

  • Strong understanding of the changing landscape of Digital & Integrated marketing
  • Demonstrate high energy level and aggressive attitude toward assertive selling, training, positioning our stations and industry
  • Develop creative and effective customer focused solutions using all media platforms and working with research staff
  • Have a strong understanding of Nielsen ratings and methodology for rating projection, negotiation, and evaluation
  • Experience in media sales, integrated selling and sales management in radio and digital advertising
  • An excellent understanding of tv and media plans, advertising marketplace, and key competition
  • Good understanding of TV and media platforms, advertising marketplace, and key competition
  • An excellent understanding of TV, digital, media plans, advertising marketplace, and key competition
5

Skills For Local Sales Manager, Wnju Resume

  • An excellent understanding of TV, media plans, advertising marketplace, and key competition
  • Has demonstrated to make business and staffing decisions while creating positive energy with the team; leads through all circumstance and challenges
  • Automotive marketing and advertising salesexperience required
  • Strong understanding of forecasting future revenue
  • Media sales or advertising industry experience
6

Skills For Local Sales Manager Resume

  • Manage and control sales revenue by developing strong relationships with local clients
  • Effective inventory management and pricing strategies
  • Full Training and excellent support
  • Have a strong understanding of national accounts
  • Sales acumen – ability to sell concepts and ideas through conversation, presentations and proven closing techniques
  • Experience in managing budgets and revenue targets
  • Media, cable, or digital advertising sales experience
  • Experience in inventory and revenue management, ratings, marketing, promotions, collections, NTR and Digital Media
7

Skills For Local Sales Manager / Circulation Resume

  • Broadcast sales experience (including television sales) is required
  • Broadcast sales experience (including television sales)
  • Broadcast sales experience, including television sales
  • Broadcast sales experience (including television and digital sales)
  • Would like to be a part of re-shaping the way a media company operates?
  • Experience in multimedia advertising outside sales
  • Has an excellent understanding of how to forecast future revenue
  • Proven success in developmental business and multimedia platforms including web and mobile application
8

Skills For Local Sales Manager, Winchester Resume

  • Experience in Marketing or related field
  • Demonstrated ability to respond to callers needs in a positive manner assuring optimal satisfaction
  • Progressive resort sales & marketing experience
  • Business-to-business field sales experience with quotas
  • Ales management experience (external hires only)
  • Valid driver license & clean driving record is mandatory
  • Own the customer experience-think and act in ways that put ourcustomers first, give them seamless digital options at every touchpoint,
9

Skills For Local Sales Manager Des Moines Resume

  • Media experience is preferable but not required
  • A proven ability to drive and achieve revenue
  • Ensure effective onboarding of new hires including smooth transition of existing clients to a new hire portfolio
  • Ensure effective onboarding of new hires, including a smooth transition of existing clients to new hire’s portfolio
  • Uccessful experience in television sales or sales management
  • Broadcast management experience
  • Experience in broadcast television sales management
  • Have a proven track record in sports and specials sales
  • A valid driver’s license at all times (MVR check required)
10

Skills For Local Sales Manager, Riverside Resume

  • In a sales leadership/manager role or 7-10 years in a senior salesperson role with documented and proven results
  • Excellent proficiency with Microsoft office tools i.e. Excel, Outlook and Powerpoint
  • Multi-task and prioritize daily activities to drive revenue.
  • I have a demonstrated track record of success in media sales?
  • Access to a reliable vehicle and possess valid driver’s license
  • Digital and/or broadcast TV sales experience
  • Local broadcast television sales experience
  • 2-Provides leadership and vision to develop a strong sales culture
  • Good communicator who can sell ideas and solutions

List of Typical Responsibilities For a Local Sales Manager Resume

1

Responsibilities For Local Sales Manager / Circulation Resume

  • Strong formal interpersonal communication skills
  • Management experience required; demonstrated ability to motive sales executives
  • Thinks like a ‘marketer’ and successfully coaches Sales team on developing strong account strategies in collaboration with Digital Sales Manager
  • Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations.Focus
  • Proven success in developmental business and multimedia digital platforms including web and mobile applications
  • Collaborate with Station Manager in recruitment, training and effective management of local sales team
  • Develop strong relationships with local clients
2

Responsibilities For Local Sales Manager, Winchester Resume

  • Media sales experience
  • Proven sales leader with record of sales achievement
  • Effective driver of integrated revenue and strategy
  • Prioritize critical functions to ensure individual and team success
  • Rentrak, Wide Orbit and Sharebuilder experience desirable
  • Generally requires 7+ years related sales leadership experience
  • Broadcast/television sales experience required
  • Generally requires 7+ years' related experience
3

Responsibilities For Local Sales Manager Des Moines Resume

  • Position yourself as a resource to the team through your knowledge of products and ability to have strong business conversations with clients
  • Create and develop customer focused NTR sponsorships and effective sales presentations
  • Managing sports, specials sales, internet, and new business to achieve goals
  • Acting as a primary resource and contact for clients
  • Managing, with the GSM and other sales managers, inventory
  • Providing input to global division and business unit strategy
  • Assist with recruiting and training AE’s in order to develop and design compelling marketing plans and presentations
  • Manages local Account Executives with goal of meeting/exceeding station revenue for prospecting and new business targets
  • Consistently support Marketing Consultants in new business developments by leveraging client-centric solution selling
4

Responsibilities For Local Sales Manager, Riverside Resume

  • Consistently support Marketing Consultants in new business developments leveraging client-centric solution selling
  • Assist in hiring, training & development of the cluster sales department for Entercom Madison’s 3 radio stations
  • Thorough understanding of pricing and inventory management
  • Have a fundamental understanding of Nielsen ratings and methodology for rating projection and evaluation
  • Have full understanding of Nielsen ratings and methodology for rating projections and evaluation
  • Use Cox Media cable television and digital advertising solutions as the foundation of marketing campaigns to grow revenue in local and regional markets
  • Responsible for providing on-going feedback to sales team to better their performance
  • Assess sales staff with ride-along coaching & participating in client meetings
  • Deep understanding and confidence in selling a broad digital platform of assets
5

Responsibilities For Local Sales Manager, Wnju Resume

  • Develop and implement pricing and packaging to fill needs of both client and station
  • Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly
  • Conduct regular one-on-one meetings with Sales Reps to evaluate pending business for conversion and identify coaching opportunities
  • Manage administrative functions connected with forecasting revenue, rate, pricing and order approvals
  • Perform evaluations, goal setting, business planning with individuals
  • I am equally passionate about developing the members of my team as I am about over-achieving the budget?
  • Maintain a well-developed sales team by identifying future staffing requirements within sales department
  • Manage inventory and reporting in Stratus (Cumulus’ proprietary traffic system)
  • Monitor sales’ activity, pacing and AE budgets
6

Responsibilities For Local Sales Manager Resume

  • Coach and motivate a diverse group of sales representatives with the goal of helping each achieve their revenue and specified business objectives
  • Keep director informed of economic, competitive and other factors affecting region, with recommendations and ideas for change
  • Leadership and performance management coaching of sales team – AE’s and support staff
  • Develop relationships with your team, partner departments and our advertising clients and agencies
  • Provides monthly and quarterly sales reports that includes pipeline, activity and forecasting
7

Responsibilities For Local Sales Manager / Circulation Resume

  • Complete appropriate business activity reports and forecasts using Salesforce and WideOrbit Analytics as required
  • Responsible for leading the local sales efforts for Las Vegas
  • Has an understanding of the digital platform and can confidently represent Tribune digital assets
  • Takes an active role in pricing meetings and inventory management
  • Conduct and organize sales training
  • Oversight of new local business efforts, including accountability for new business, transactional and digital revenue goals
  • Mentor, coach and train all Marketing Consultants
  • Maintain communications and positive working relations with all departments and employees
8

Responsibilities For Local Sales Manager, Winchester Resume

  • Thorough knowledge of television ratings and the ability to create presentations utilizing comparative values
  • Works with sales management in developing business pitches and salespresentations that support the product value proposition
  • Takes pride in being extremely well-organized and always prepared
  • Work with sales management to develop new and non-traditional revenue streams, sales packages, promotions and internet while overseeing implementation
  • Direct and coordinate activities involving all sales
  • Work with sales management on inventory management and pricing
  • Work closely with General Sales Manager in preparation of yearly operating budgets
  • Develop and implement creative selling strategies, new business development, Fox40.com, AntennaTV, ThisTV, and all digital products
9

Responsibilities For Local Sales Manager Des Moines Resume

  • As delegated, the sales department during General Sales Manager’s absence
  • Spends significant time with Account Executives in the field and attend client meetings to enhance account relationships and provide coaching opportunities
  • Achieve or exceed the local revenue budget including new business
  • Meet and exceed revenue budgets and share goals including total station, business development, digital and station initiatives
  • Conducts individual coaching sessions and performs mid-year and annual reviews for direct reports
  • Conducts weekly and monthly local sales reporting as needed
  • Coordinate sales efforts, develop multi-product marketing solutions and communicate changes in direction, products, expectations, processes and standards
10

Responsibilities For Local Sales Manager, Riverside Resume

  • Partner with Research and Marketing to ensure that all Traditional & Digital Media information is current and accurate
  • Create revenue-generating sales opportunities and solutions for all platforms
  • Create sales revenue-generating sales solutions and concepts for all platforms
  • Regularly meet with local sales team, including group and individual meetings, to ensure professional development and accomplishment of budgeted goals
  • Work with Group Sales Managers and Local Sales Managers to develop additional touchpoints at lower performing sites to improve overall winback metrics

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