Lead Brand Resume Sample

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Leif Nitzsche
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+1 (555) 575 9302

Work Experience

Global Brand Lead
05/2018 - PRESENT
Dallas, TX
  • Min 6 to 8 years progressive marketing experience with demonstrated record of success in driving new product sales
  • Knowledge - To be recognised as the ‘Product Champion’ by developing and continuously updating knowledge and therapy, product and market
  • Ensures 100% compliance with GPP’s and establishes appropriate metrics to measure success
  • Provides leadership and guidance in alignment with the company’s Cultural Hallmarks to create a high performing organization
  • Manages the Pulmonology marketing team with responsibilities for HCP, Patient and Digital marketing as well as a marketing strategy and planning role
  • Drive turn-key global platform vision for Skittles, Starburst and Juicy Fruit
  • Along with the Global Business Director and the Global Segment Lead, fulfills the role of Lead Integrator: drives the idea through the agency network and get it into the market through uncommon collaboration. Has a solid understanding of the Mars Business Philosophy (LoG) and Brand Aspirations/Vision/Strategy and is watchful for disconnections in Activation Plans
Global Brand Lead Adhd Adult BED
05/2012 - 01/2018
New York, NY
  • Reviews and shapes how ideas and stories translate into activation for strategic coherency and consistency in brand identity
  • Serves as the keeper of the brand idea across all media, even those communications the LIA doesn’t execute themselves
  • Creates a safe environment to inspire Agency partners and a culture of High Performing Collaboration
  • Ensures each partner agency has a voice in planning and represents their own work come presentation time
  • Is mindful not to police other agency deliverables
  • Allows subject matter experts to be their best and success is tied to the total idea
  • Consistently search for new opportunities to elevate the brand by reviewing competitors, understanding industry best practices and nurturing partnerships
  • Manage, own and track budgets to maximize ROI and achieve financial plans
  • Become an expert on Facebook's tools and community
Brand Lead, Rheumatology
05/2009 - 11/2011
Houston, TX
  • Promote Accenture’s Employer of Choice initiatives and key messages externally
  • Application of stock management procedures including stock rotation and preparation for stocktake
  • Presentation standard of the Brand Home facility meets or exceeds all Brand Team objectives
  • Achievement of financial targets
  • Facilitate knowledge sharing across LOCs’ Marketing teams
  • Collaborate with GMA to identify the need for and provide input into the creation of relevant medical educational programs for healthcare professionals, soliciting cross-functional stakeholders’ input. Ensure alignment with other market development activities
  • Three (3) years’ experience in a sales / marketing and product launch


Mayville State University
2004 - 2009
Bachelor's Degree in Science

Professional Skills

  • Proven ability to utilize insights and continually assess organization’s learning needs and insights gaps to best serve a dynamic consumer segment and market needs and shifts
  • Demonstrate a high level of retail skills in order to maximise sales
  • Strong written and verbal communication skills, including the ability to present concepts and ideas in a clear, succinct and impactful manner
  • Strong Interpersonal/communication & numeracy skills
  • Experience of working within a team and ability to lead a team
  • Personal Licence Holder or experience in the Licensed Trade desirable
  • Experience in Customer Facing and/or a Retail Environment

How to write Lead Brand Resume

Lead Brand role is responsible for travel, digital, reporting, training, retail, events, languages, health, leadership, education.
To write great resume for lead brand job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Lead Brand Resume

The section contact information is important in your lead brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Lead Brand Resume

The section work experience is an essential part of your lead brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous lead brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular lead brand position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Lead Brand resume experience can include:

  • Proven experience in professional marketing and/or brand planning
  • Good networking and strong relationship with key media players
  • Track record of strong analytic and strategic thinking, coupled with excellent implementation
  • Experience of leading an effective team
  • Providing highly focused and effective marketing support
  • Experience with evening/weekend/public holiday working

Education on a Lead Brand Resume

Make sure to make education a priority on your lead brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your lead brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Lead Brand Resume

When listing skills on your lead brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical lead brand skills:

  • Make and/or facilitate key decisions including brand strategic direction, launch prioritization, label expansion, and device enhancements
  • Willing to work towards achieving a General Certificate in Distilling
  • Willing to work towards achieving a Certificate in Visitor Attraction Operations
  • Evening/weekend/public holiday working
  • LOC engagement, including ongoing forums for input and alignment and involvement in local forecasting
  • Co-develop and deliver on the strategic plan, pulling through with tactical execution, ensuring alignment across the portfolio

List of Typical Experience For a Lead Brand Resume


Experience For Global Brand Lead Resume

  • Solid track record
  • Hosting tours & tastings for visits when required
  • Accountability for stock control & liaising with suppliers
  • Over 18 a necessity
  • Languages and advantage but not essential
  • IT literate (incl. Microsoft Office)

Experience For Global Brand Lead Adhd Adult BED Resume

  • Recognize and communicate Footwear opportunities to store leadership in a timely manner; partner with Store Manager and/or Merchandising DOR to develop and execute action plans for resolution
  • Interest in infrastructure technology trends and application of technology to improve end user’s experience
  • First aid qualification desirable
  • Core knowledge about all commercial topics such as markets, customer segmentation, payer systems and networks, consumer behaviour, marketing strategy, market research, customer development etc.
  • Presentable and trustworthy

Experience For Technical Lead-brand Resume

  • Knowledge of SAP / COUPA
  • Customer Service / Retail
  • Knowledge of SAP/COUPA

List of Typical Skills For a Lead Brand Resume


Skills For Global Brand Lead Resume

  • Fifteen years' professional experience working in this or similar field
  • Dealing with bookings & payments (email/telephone/online)
  • Contributing to continuous improvement projects
  • Assisting in the training and development plans for guides and ensuring their full implementation
  • Ensuring the presentation standard of the Brand Home facility meets or exceeds all Brand Team objectives

Skills For Global Brand Lead Adhd Adult BED Resume

  • Hold self accountable for maintaining a customer focused environment when operating during business hours
  • Drive integrated tactical planning process (including Medical and GVSA) and ensure that budget recommendations are completed and ratified
  • Make and/or facilitate key decisions related to launch strategy, global branding, professional promotion and country execution
  • Professional qualification in marketing desirable (e.g. CIM)
  • Revenue growth of Mars-Wrigley Confectionery brands within DDB Group (achieved mainly through organic growth of existing brands)
  • Current Clean Driving License a necessity

Skills For Technical Lead-brand Resume

  • Daily running of Distillery Visitor Centre
  • Produce staff rota, review holiday requests, submitting timesheets
  • Staff training incl. tour audits
  • Clynelish & Brora Distillery
  • Provide a vision for the Franchise future position in the market to inspire and align Takeda’s capabilities, ensuring customer needs are met while creating sustainable value for public health and shareholders
  • Ensure a high level of customer care by welcoming, leading, informing and enthusing visitors during the tour of the distillery and brand reception area
  • Work closely with the Brand Home Manager and Lead Guide to fully develop the Brand Home’s role in promoting the key brands

Skills For Brand Lead, Rheumatology Resume

  • Ensure Brand Home operations comply with all statutory requirements and Diageo standards, eg HMRC, Health and Safety, Food Hygiene, Local Licensing Authority regulations etc
  • Frequent contact with Site Manager, Site Operations Manager and Brand Homes Manager to review Brand Home activities and performance issues
  • Achievement of financial targets (cash and stock control)
  • Deepened knowledge and increased credibility of DDB Group’s capabilities (communications, branding, digital, shopper marketing, multicultural), measured by client understanding of our portfolio
  • Increased efficiencies and sharing across our offices and network

Skills For Brand Owner & Lead Management Resume

  • Increased # of Cannes Lions wins, year over year. Also important to be recognized at other award shows such as Effies, Webby’s, Campaign, etc
  • Increased client satisfaction (measured via day to day conversations, fireside chats, midyear & annual reviews)
  • 3 and 4 star copy for ALL brands
  • Entrepreneurial Spirit: A fundamental belief in one’s ability to successfully take on new and difficult challenges, question the status quo, and take risks
  • Technical excellence: the depth and breadth of job-related expertise and the motivation to use and expand one’s technical knowledge
  • Educated to Higher standard or equivalent
  • Languages an advantage but not an necessity
  • Flexible for temporary cover at other Diageo sites across Scotland
  • Key Holder & Personal Licence Holder

Skills For Brand Lead-month FTC Resume

  • Reservations & customer service
  • Run reports & interpret data for daily meetings
  • Attendance at internal meetings when required
  • Work on personal development to expand own knowledge and achieve company goals
  • Attendance at external events
  • Position reports to the VP/GM ARD-Nephrology
  • Position reports to the VP/GM ARD
  • Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies
  • Responsible for agency business growth with media, digital and creative agencies to develop and drive MediaCorp’s market leading position amongst senior agency partners at C-level or equivalent including trading/strategy heads

Skills For Senior Director, Global Brand Lead, Vaccines Resume

  • Ablity to effectively engage with key decision makers and influencers within and outside the company
  • Experience of which 8-10 years working with or in media agencies environment
  • Global CMLR planning/ prioritization
  • Experience in the specialty pharmaceutical and/or biotech industry; demonstrating progression of responsibility
  • Experience in forecasting and the development of business cases
  • Demonstrated success and outcomes in cross-functional leadership in pharmaceutical development and / or commercialization

Skills For Global Brand Lead Elaprase Resume

  • Proven ability to develop a business case and flexibility to think through a variety of complex scenarios
  • Proven ability to lead cross-functional teams in the development and delivery of brand strategic imperatives
  • Delivering high quality hospitality - Educated to Higher standard or equivalent
  • Driving Licence with access to car (no public transport)
  • Work cross functionally with various disciplines (medical, regulatory, legal,) to develop compliant materials that were committed to in the tactical planning process
  • Customizing global deliverables for LOCs/ archetypes, internal promotional campaign
  • Lead work streams with launch countries to ensure launch preparation and high-quality training on product claims and competitive claims
  • Agility in understanding: clinical data and its application, market trends, financial data, and customer needs
  • Actively builds and leverages our brand as a strategic tool to bring about the transformation needed to facilitate sponsor/donor multiplication

Skills For Brand Technology Solutions Lead Resume

  • Recent familiarity to the challenges of working within a prestige visitor facility
  • Coordinate with key agency partners
  • Partner with and support the country affiliates in the development of local brand plans that reflect the Global Brand and Execution Plans
  • Patient Services/ Novel Patient offerings
  • Lead and collaborate across various cultures

Skills For UK Employer Brand Lead Resume

  • Guards Compassion's brand as one of our most valuable assets. Maintains brand strategy and brand standards, develops brand standards in alignment with corporate strategy/vision, and actively manages the brand through on-going training, support and measurement
  • Provides high-level, strategic brand advocacy and oversight to inspire passion for who we are and for those we serve. Creates unity to serve each part of the body together and builds trust by protecting our most valuable asset
  • Leads all aspects of brand management from inception to successful inculcation, collaborating with program and marketing leaders across 37 countries, internal experts and leaders at all levels, external agencies, and other stakeholder as appropriate
  • Manages the selection of agencies, consultants, and vendors in support of the brand management team
  • Royal Lochnagar Distillery

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