Brand Partnerships Resume Sample

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Amina Bruen
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Work Experience


Director, Brand Partnerships
02/2016 - PRESENT
Phoenix, AZ
  • Development, Implementation and Maintenance of Activities. The Director of Brand Partnerships and Innovations sets the ad sales marketing agenda and needs to have a proactive leadership role throughout the lifecycle of each activity. They need to be fully aware of what is happening with all ad sales efforts at any time and provide necessary support
  • Develop and nurture strong relationships with client counterpart’s, partners, as well as, internal stakeholders across relevant groups and at both working & executive levels
  • Focus on understanding each partners business objectives to help inform and education internal partners and overall strategic direction
  • Deliver strategic insight, business acumen & loyalty expertise that position RBC as a ‘trusted advisor’ and strategic partner
  • Develop a clear understanding of co-brand contracts to enable management of contractual obligations within the partnership and negotiate new commercial terms, as appropriate
  • Manage contractual negotiations and renewal discussions
  • Work closely with EA’s marketing teams to understand brand tent poles and align franchise priorities for potential partnerships
Brand Partnerships
05/2011 - 01/2016
Boston, MA
  • Project management from deal sheet process through execution, working closely with the creative and production teams
  • Responsible for delivering defined ROI, key learnings, reporting and evaluation of partnership impact
  • Possess the creativity to balance strategic plans with tactical realities; often on a limited budget
  • Is a creative and critical thinker who can quickly adapt to direction changes
  • Target and secure new brand partnerships to raise significant funds for our non-profit partners
  • Cultivate and manage a portfolio of partners, and drive consistent retention
  • Liaise between external stakeholders and internal teams, in pursuit of win-win solutions for all parties
  • Develop and implement best practices for client interaction and retention, including a strong understanding of how to build strategic relationships with brand partners
Assistant, Brand Partnerships
03/2006 - 11/2010
Houston, TX
  • Use knowledge of the games industry and CPG programs to develop and execute partnership programs
  • Screen potential deals by analyzing their financial requirements, strategic value, and return on investment
  • Close deals by assessing requirements, negotiating contracts, and supporting implementation
  • Identify important marketplace trends by researching industries/technologies and tracking companies, to develop innovative consumer programs
  • Handle account management for deals brought in by Director of Brand Partnerships
  • Ownership of program and project ideation process, including the development of creative concepts and delivery of ideas and new business presentations
  • Manage existing partnerships and identify opportunities for growth
  • Work cross-functionally with marketing, product, and legal teams in gaining alignment and approvals

Education


Ottawa University - Wisconsin Campus
2001 - 2005
Bachelor's Degree in Business Administration

Professional Skills


  • Strong negotiating skills with an understanding of sponsorship methodology and metrics including media, social valuations and transaction currencies
  • Strong relationship management, strategic planning, negotiation, communication, and analytical skills
  • Experience in sales and marketing with demonstrated success in meeting sales goals
  • Exemplary communication, presentation and pitching skills
  • Previous successful experience calling directly on digital advertising clients and/or agencies, specifically for partnerships/sponsor marketing programs
  • Validate partners proposed by BUs/ functions by acting as clearing house for all contractual partnership agreements and exercising veto rights
  • Experience negotiating, structuring, and closing complex six figure insertion orders

How to write Brand Partnerships Resume

Brand Partnerships role is responsible for software, travel, digital, research, reporting, marketing, integration, retail, sponsorship, liaison.
To write great resume for brand partnerships job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Partnerships Resume

The section contact information is important in your brand partnerships resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Partnerships Resume

The section work experience is an essential part of your brand partnerships resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand partnerships responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand partnerships position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Brand Partnerships resume experience can include:

  • Strong organizational skills and ability to handle multi-task assignments; excellent management and communication skills
  • Excellent written/verbal communication, task management, leadership and motivational skills
  • Proven success driving revenue on the East Coast
  • Experience in marketing and/or content
  • Proven success driving revenue on the West Coast
  • Proven success driving revenue in the East Coast Markets

Education on a Brand Partnerships Resume

Make sure to make education a priority on your brand partnerships resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand partnerships experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Partnerships Resume

When listing skills on your brand partnerships resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical brand partnerships skills:

  • A clear understanding of how brands operate and a good awareness of those that associate with
  • A good understanding of brand marketing challenge
  • Experience working within a marketing related environment
  • Experience in a revenue-focused sales role within the digital marketing/advertising or social software industry
  • Experience working with content development/branded entertainment agencies
  • Passionate about new, innovative content and marketing experiences

List of Typical Experience For a Brand Partnerships Resume

1

Experience For Director, Brand Partnerships Resume

  • Impeccable attention to detail and a strong sense of working under deadlines
  • MBA or Strategy consulting experience
  • Results-driven individual with experience in developing high level relationship building and negotiation
  • Strong attention to detail, highly entrepreneurial, creative, persistent and highly collaborative
  • Strong business integrity
  • Passion for social and viral advertising
2

Experience For Brand Partnerships Manager Resume

  • Create impressive pitch materials including decks, one-sheets, consumer profiles and sizzle reels
  • Travel required – up to 10%
  • Manage integrated programs featuring key artists from Live Nation’s Joint Ventures that support and build both artists and brand awareness as well as support for artist and brand product
  • Maximize the use of consumer research to exploit artist and increase artist and Live Nation’s Joint Venture brand equity
  • Representing eBay as evangelist within the advertising ecosystem; articulating the company’s mission and emotionally connecting with the marketplace to build upon the great brand and community
  • To work with our other News Corporation companies to think beyond our titles’ brands, to build sustainable strategic alliances
  • Improve performance of function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product / service
3

Experience For Associate Director, Brand Partnerships Resume

  • Significant years' digital sales experience
  • Deep network of advertiser relationships
  • Manage strategic partnerships with parent companies and partners (e.g. Vivendi & Havas Media Group) and support local markets with their relationships with these partners
  • Support the VP of New Business in developing a POV on the changing marketing/ branding/ media landscape
  • Central strategic initiatives: Support Vice President and Global Head of New Business on ad-hoc strategic initiatives. To include research, strategic analysis and development of clear and structured recommendations for board level presentations
  • Providing clear rationale/s for how we can evolve our brand partnership offering. To which brands can we take what music marketing services and via which routes to market?
  • Become a go-to knowledge base within the team for brand/ agency excellence in the marketplace, recognising the ground-breaking campaigns that get the industry talking
  • Push all offers (TV-WEB-Mobile) mostly based on Sporting events coverage (e.g. Roland Garros, Olympic Games…): inform Sales about any updates, new sponsorship package, new tv rights, new sponsors signature, new opportunity, new laws, etc
4

Experience For Senior Director, Brand Partnerships Resume

  • Pull briefs and develop creative special ads operations on all platforms, from innovative editorial branded integration developed together with editorial teams, to disruptive ad formats
  • Identify areas of growth for existing partners to capitalize and maximize the full potential of the partnership
  • Coordinate internal teams to ensure the implementation of campaigns, optimization of the revenues, to guarantee the respect of constraints and laws
  • In partnership with the Senior Director, Brand Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for brand partnerships and deliver against objectives and key results
  • Be on the forefront of partnership marketing, advocating best practices and driving innovation by capitalizing on TripAdvisor’s suite of partner offerings
  • Experience with brand marketing, strategic partnerships and business development work with and expert understanding of current technology landscape, key trends, insights and opportunities
5

Experience For Director of Brand Partnerships Resume

  • Proven track record of developing, selling and executing a wide range of marketing initiatives, brand partnerships, promotional activations and cross platform relationship building
  • Exceptional leadership that motivates and inspires a best-in-class team through clear direction that fully empowers the team to fulfill and execute their roles
  • High energy and personality that thrives in a “Speed Wins” culture
  • Strong experience in navigation and ability to work well across an organizational matrix and interfacing with brand marketing, product and engineering functions
  • Excellent interpersonal communications skills with ability to formulate and articulate value points, contractual and technical requirements with partners and internal TripAdvisor teams
  • Uncover and foster high level influencers across many different types of categories and brands to develop mutually beneficially partnerships
6

Experience For Manager, Co-brand Partnerships Resume

  • Cultivate and maintain key relationships with decision makers at brands and agencies alike to investigate, evaluate and develop partnership opportunities
  • Work with SVP Brand Partnerships and Artist Managers to craft brand partnership strategy for each artist
  • Work with Artist Managers and key executives across artist teams and Maverick departments to execute contracts and deliverables and communicate effectively across the organization, to maximize all opportunities the team brings to the artists
  • Brand partnerships, integrated marketing or sales experience at a music, entertainment or media company
  • Strong rolodex of partners at brands and agencies alike
  • Have creativity, resourcefulness, and hustle
7

Experience For Brand Partnerships Lead Resume

  • A self-starter with the ability to handle stressful situations
  • Collaborative and team-oriented approach
  • Familiarity and enthusiasm for our roster of talent
  • Network of brand and agency contacts
  • Second language (French particularly useful)
  • Interest in news, business, technology, entertainment trends
  • A self-motivated and proactive attitude
8

Experience For Account Executive, Brand Partnerships Resume

  • Min. 5 years leadership of diverse & global teams in a matrix organization
  • Influence and build rapport across functional teams, even without supervisory authority
  • Give full scope Roc Nation capabilities presentations to top marketing teams from said top companies and develop and implement effective strategies to attract clients and sponsors
  • Willingness to travel to assigned regions throughout the US and globally

List of Typical Skills For a Brand Partnerships Resume

1

Skills For Director, Brand Partnerships Resume

  • Strong written and oral communication skills - ability to communicate clearly and effectively
  • Demonstrated experience within the credit card industry
  • A solid-level understanding of the music industry
  • Demonstrated ability to develop and implement successful marketing strategies for brands
  • Strong foundation in brand strategy and creative thinking
  • Experience supporting relationships across brands and agencies
  • Personally, delivers against a specific sales revenue target for a comprehensive list of priority accounts and agencies across a wide range of sectors
  • Experience in digital media sales within an entertainment/media company or ad agency
2

Skills For Brand Partnerships Manager Resume

  • Demonstrated ability to lead and deliver results under difficult, stressful conditions, even when faced with complexity and ambiguity
  • In digital creative and/or agency experience
  • Manage creative experiences across multiple (differentiated) platforms
  • Experience with partner negotiations, contract work, and/or RFP responses
  • Creating and executing partnership plans with short and long term outcomes, including scheduling, budgeting and socializing internally
3

Skills For Associate Director, Brand Partnerships Resume

  • Creating nontraditional marketing exposure for album launches
  • Leading cross functional marketing efforts across the label
  • Overseeing all aspects of relationships with brand partners including
  • Driving incremental revenue opportunities for the label
  • Building collaborative internal and external relationships with an ambassadorial mindset
  • Understanding of digital products, social platforms and best practices
  • Working knowledge of web and mobile development
  • Understands how to apply and leverage marketing programs, platforms, and tools: direct marketing, ecommerce, advertising, events
4

Skills For Senior Director, Brand Partnerships Resume

  • Drives the highest levels of client service by helping manage the pre-and post-sales client facing processes
  • Drives the highest levels of client service by helping manage the pre-and post sales client facing processes
  • Exceptional team player interested in working as part of a highly coordinated, focused creative and business high-performing organization
  • Assess best partnership options (licensing, JV, acquisition, consulting, etc.) and establish horizontal strategic partnerships
  • Identify, structure, negotiate and close revenue-generating relationships with leading prospects
5

Skills For Director of Brand Partnerships Resume

  • Provides meaningful marketplace feedback on Stage13 and digital/social offerings including brand perception, programs, and ad capabilities
  • Drives revenue goals while maintaining a responsible, respectful and team-oriented approach toward the internal support organization
  • Hands on approach to building business at all levels
  • Develop and oversee contractual standards and advertising guidelines
  • High volume of sales related activity including calls, presentations, proposals and meetings in your assigned territory (CHI)
  • Proactively manage advertiser relationships from initial contact, RFP, through negotiation, media planning and fulfillment
  • Collaborate with internal creative department to develop content ideas and advertising strategies to meet the brief of the client
  • Generate significant revenue in support of Roc Nation’s developing clients
  • Focus on an ever-changing list of artists and initiatives and close deals on short timelines
6

Skills For Manager, Co-brand Partnerships Resume

  • Cultivate existing partnerships into wider deals that support multiple clients
  • An understanding of current behavioral trends in digital media
  • Extensive knowledge of Business Development including a vision of future opportunities and challenges
  • Lead multiple initiatives simultaneously while upholding creative standards
  • Entrepreneurial spirit and passion for building new products
  • Passion for working with multidisciplinary teams
7

Skills For Brand Partnerships Lead Resume

  • Expertise in digital analytics platforms including Omniture, Comscore, Nielsen, Google Analytics, Flurry, etc., an asset
  • Enjoys order and process
  • Powerfully articulates and presents Stage 13 opportunities in the marketplace and creates exemplary and innovative integrated marketing programs for brand partners
  • Actively drives productive relationships at key clients and agencies by helping craft best-in-class strategies customized for each unique sales opportunity
  • Collaborates internally with all stakeholders to develop and close brand partnerships with key partners
  • Champions new business opportunities and pioneer’s breakthrough brand partnerships that contribute to bottom line profitability
  • Offers clear visibility on sales and revenue performance by actively and accurately updating the pipeline and communicating via weekly sales status reports and ongoing team cadence
  • Personally delivers against a specific sales revenue target for a comprehensive list of priority accounts and agencies across a wide range of sectors
  • Achieves and maintains subject matter expertise on digital content/sales, custom content, advertiser best practices, industry trends, social media metrics, etc
8

Skills For Account Executive, Brand Partnerships Resume

  • Personally deliver against a specific ad sales revenue target for a list of accounts and agencies
  • Champions new business opportunities and pioneers breakthrough brand partnerships that contribute to bottom line profitability
  • Source & synthesize data/analytics/intelligence and social media metrics to reinforce brand narrative goals and drive sales partnerships
  • Partnership development & Open Source
  • Identify external strategic partners to implement a new concept within the brand strategy, if required capabilities are not available in-house
  • Establish Open Source mindset across the brand organization
  • Act as ambassador for the Open Source choice
9

Skills For Senior Manager, Digital Brand Partnerships Resume

  • Manage horizontal (cross-BU/ function) strategic partnerships
  • Develop transparency on all strategic & open source partnerships in organization
  • Define the end-to-end processes for strategic partnerships and open source
  • Develop toolkit for business to reach better, consistent agreements
  • Externally: Potential partners at all levels of hierarchy (CEO, Brand Director, Sales Director)
  • Internally: Senior Management (General Managers, Function Heads, Creative Director), Brand Strategy, Creative Direction, Design, Future, Brand Communication, EIM, Sports Marketing, Business Units, Concepts to Consumers, Legal, Finance and all major markets
  • Consistently meet/exceed management objectives and revenue quotas
10

Skills For Manager, TSN Brand Partnerships Resume

  • Aggressively prospect and generate new relationships with agency partners and brands
  • Accurately forecast and report ad revenue
  • Sell custom video productions and brand integrations utilizing the vast talent pool of Nitro Circus athletes and content creators who work exclusively with Nitro Circus
  • Sell video pre-roll, video seeding and display media campaigns on MCN, Nitro Circus platforms & potential partners
  • Collaborate with sales development and account management team to ensure customer satisfaction, campaign completion and renewals
  • Maintain up to date knowledge on trends, issues and opportunities within territory

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