Brand Resume Sample

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Meredith Jones
1794 Dare Corners,  Dallas,  TX
+1 (555) 848 8601

Work Experience

Digital Brand Manager
09/2015 - PRESENT
Detroit, MI
  • Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its GTM approach in particular
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
  • Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
  • Maintain up-to-date knowledge on BMC and SL issues, trends and long-term implications for EY’s brand strategy
  • Strengthen EY’s brand by defining, supporting and enabling a consistent brand experience for people, clients and communities within the Region
  • Working with the Regional Extermal Comms Lead build an integrated creative and messaging strategy for the brand; work to develop the brand in line with the organization’s strategic goals
  • Leverage EY’s global verbal, visual and digital brand in the market and proactively expand EY’s brand recognition within the Region
  • Develop, implement and communicate the strategies for establishing a “lifelong relationship” with employees from the time of recruitment through employment, termination, career progression and retirement; collaborate with leadership to ensure that the Region’s Alumni strategy and activities support and meet the needs of the business
04/2013 - 04/2015
Philadelphia, PA
  • Train, develop and lead marketing team on creative production tools and processes as well as Cabela’s brand initiatives
  • Provide strong leadership and support to the Vice Chair Global Industry and the GTM Programs Leader to deliver against EY’s global strategy laid out under Vision 2020
  • Maintain up-to-date knowledge on BMC issues, trends and long-term implications to enrich EY’s GTM approach
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors, geographies and accounts globally
  • Deliver on Global Industry and BMC strategic priorities; align BMC initiatives with Global Industry and EY’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition
  • Financial Controlling (budgeting, forecasting, reporting) of Brand Operations expenses
  • Attend direct report meetings/brainstorming meetings for each brand being responsible for the preparation of agenda’s, re-caps and follow ups. Ensure timelines and requests are met
Brand Intern
08/2009 - 01/2013
Los Angeles, CA
  • Be the BEC team’s eyes and ears on the ground; help identify and resolve issues and needs
  • Reports directly to Senior Brand Manager
  • Extensive interaction with Brand Managers, Associate Brand Managers and vendors
  • Limited interaction with Compliance, Merchants, Photo Studio staff and other individuals throughout the organization
  • Support the head of Brand Marketing on all new product development
  • Partner with the balance of Marketing, and CLUB & Cabela’s business units to drive business metrics and integrate into performance planning
  • Works collaboratively with Cabela’s & CLUB communications teams to execute a determined communications strategy and style guide
  • Collaborate with Cabela’s and CLUB business units to bring news to the marketplace; drive campaign rollouts and key initiative messaging. Partner to gain customer understanding; link inextricably to brand strategies


Oglethorpe University
2005 - 2009
Bachelor's Degree in Marketing

Professional Skills

  • Excellent listening skills and strong communication skills with Omni Team
  • Strong project management skills, experience with the implementation of project planning and management techniques, including prioritization methods
  • Demonstrated strong written communication skills and experience with creating product messaging, especially with regards to competitive advantages
  • Critical thinking skills and analytics experience and well-developed problem solving skills
  • Exceptional oral and written communication skills, including ability to interface with Senior Leadership and strong presentation skills
  • Proven experience in change management and strong problem-solving skills
  • Outstanding organizational ability, strong inter-personal skills and excellent communication needed

How to write Brand Resume

Brand role is responsible for analytical, presentation, interpersonal, leadership, organizational, influencing, computer, english, business, marketing.
To write great resume for brand job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Resume

The section contact information is important in your brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Resume

The section work experience is an essential part of your brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Brand resume experience can include:

  • Good team player with excellent communication skills both in German and English
  • Strong communication skills including story development, writing, and editing
  • Strong visual merchandising skills Competitor knowledge and understanding in terms of sales, product, pricing, promotions and new shop development
  • Demonstrated experience working on ‘challenger’ categories and brands with a proven track record of innovative, entrepreneurial thinking
  • Build strong working relationships and collaborate effectively with cross functional partners, including the Global Sales and Instagram teams
  • Strong analytical skills, intermediate financial understanding and ability to balance a budget

Education on a Brand Resume

Make sure to make education a priority on your brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Resume

When listing skills on your brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical brand skills:

  • Demonstrate Franchise Leadership by influencing and effectively working with the bottling partners, focusing on the right priorities
  • Experience leading a team and demonstrating good teamwork skills
  • Strong general management and leadership skills, including demonstrated success leading a large organization through significant change to achieve results
  • Great communication and social skills to work effectively across multiple teams in an ambiguous, fast-changing environment
  • Strong planning and organisation skills - with an ability to appropriately re-prioritise and change as required
  • Highly customer-oriented, communicative and effective relationship building skills paired with excellent analytical and strategic capabilities

List of Typical Experience For a Brand Resume


Experience For Digital Brand Manager Resume

  • Strategic thinker with analytical and communication skills, excellent presentation skills
  • Excellent communication, collaboration and prioritization skills
  • Strong verbal and written communication skills, as well as the ability to plan and prioritize, problem solve, and scope technical requirements
  • Experience in financial analysis and strong skillset in P&L, SOI, and Budget management
  • Excellent presentation and written skills including exceptional ability to articulate and package 'message'
  • Proven Project Management Skills and flawless execution capability to deliver outstanding results on high standards and with restricted budget
  • Strong commercial acumen (analytical skills) & customer understanding of both Off & On Trade
  • Team player with strong communication and influencing skills (across functions)

Experience For Brand Analyst Resume

  • Has strong numeric skills numeracy
  • Excellent oral and written communications skills in English and one other Asian language
  • Motivated self-starter with strong interpersonal skills and work ethic
  • Highly adaptive with strong coping skills
  • Excellent analytics and problem-solving skills, with ability to understand P&L implications
  • Ensuring productive and effective use of System marketing investment, with good understanding of System P&L impact providing input in OBPPC
  • Highly analytical – demonstrated experience tracking core business metrics and making or recommending decisions based on those metrics
  • Assist in development and execution of brand plans by leading and delivering projects working effectively with cross functional teams, end markets and agencies

Experience For Group Brand Manager Resume

  • Demonstrated experience in advertising and media planning
  • Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
  • Interact effectively with other departments (sales, logistics, training team) to support marketing objectives
  • Analytical Skills - Turning Data to Insight
  • Demonstrates a good understanding of client’s business needs
  • Management experience with a proven track record of team building
  • Experience in market research, including Client side and/or FMCG experience

Experience For Brand Experience Manager Resume

  • Effectively manage needs across multiple marketing teams and their respective creative teams
  • Strong Consumer Marketing capabilities with ability to demonstrate strategic thought leadership
  • In Marketing (ATL/BTL) with prior FMCG/CPG/Tech/Electronic experience
  • Top-notch writing skills, and an editorial sensibility
  • Partners with local PM to set convention strategy and effectively leverage conferences within an integrated marketing plan

Experience For Core Business Services Brand Resume

  • Strong experiences in working in cross-functional teams
  • Effectively communicate initiatives to subordinate staff, Brand Marketing, and hotels
  • Exceptional engagement and facilitation skills at all levels
  • Strong and demonstrated understanding of local and overseas markets and fashion trends that can be translated to Body
  • Good public speaker who is a confident presenter and has experience using PowerPoint
  • Project management skills to execute on multiple projects with equal precision that involve both internal and external resources
  • Performance driven with strong ability in market/industry data analysis and ability to use data in decision making prioritization and quantitative analysis
  • Experience in project management and strong familiarity with intellectual properties
  • Analytical, problem-solving and creative skills to proactively develop and implement integrated publicity strategies

Experience For Regional Brand Manager Resume

  • Excellent in communication; good command of the English & local language
  • Formulate and effectively communicate data-driven recommendations focused on client needs
  • Manage ongoing updates to the plans, and ensure that they are executed efficiently, and effectively
  • 7-10 yrs. proven sales and leadership experience with emphasis on consultative selling
  • Effectively build and manage relationships with key journalists, primarily focused on leading regional media outlets as well as relevant FS trades
  • Work closely with the Communications and Engagement and Public Relations teams to effectively drive integrated programs to the market

Experience For International Brand Manager Resume

  • Work with Powermarket teams to effectively roll-out NPD launches and prepares all materials required for launch
  • Strong experience in leading and managing cross functional teams
  • E2e partner co-marketing campaign experience with global brands and optimizing those efforts, 4-7 years total experience ideally
  • Exceptional communication, presentation and training skills
  • Advanced skills in Microsoft Excel and Microsoft Word
  • Proven hands-on experience optimising direct response paid search activity
  • Effectively championing innovation plans to brand marketing team

Experience For Head of Brand Resume

  • Demonstrated strategic thinking, initiative, creativity and proven track record for innovation
  • Demonstrated experience working with fashion/luxury industry from 6 years
  • Reviewing, updating and maintaining experienced hire careers websites to ensure consistency of message and quality
  • Delivering strong M&E with clear learning's
  • Providing each brand team with multiple validated innovation opportunities
  • Working with the bottler teams in the country to achieve effective and efficient plans

Experience For Brand Home Guide Resume

  • Ensuring the delivery of Laboratory Validation, Calibration and Maintenance Programs
  • Being Vietnamese with excellent English language proficiency verbally and in writing
  • Experience conducting business and financial analyses, including forecasting, monitoring, and reporting
  • Demonstrated success implementing, monitoring, measuring and course correcting brand initiatives
  • 8​+ years managing copywriting with deep experience in developing and shaping voice and tone for premium brands
  • Experience in developing creative for advertising materials, POS, Strategic initiatives, direct marketing and online advertising communications
  • Experience developing strategic social media campaigns as well as planning for, implementing, and tracking, performance metrics

Experience For Brand Partnership Manager Resume

  • Proven and consistent track record of building XFN alignment, executing and delivering/exceeding against an aggressive growth strategy
  • Collaborate closely with brand and social marketing teams to create employment brand marketing plans, with a strong emphasis on engineering and tech hiring
  • Capable of managing and prioritizing multiple initiatives of varying complexity
  • Passionate about building strong relationships, working to bring people together, across multicultural and diverse environments
  • Marketing, Brand Advertising, Direct Response, Media Sales and/or Online Advertising experience

List of Typical Skills For a Brand Resume


Skills For Digital Brand Manager Resume

  • Self-motivated, hard-worker, with good time-management skills and leadership skills
  • Evidence of strong leadership and influencing skills
  • Good problem diagnosis skills to allow effective decision making
  • Strong project management skills and the ability to prioritize in a fast-paced environment
  • Excellent and proven presentation and negotiation skills, and the confidence to communicate with audiences from a wide range of backgrounds
  • Demonstrate strong communication skills with Omni Team
  • Marketing experience coupled with strong technical skills, preferably within the CPG industry/food manufacturing

Skills For Brand Analyst Resume

  • Strong Project Management skills: planning, time management, prioritization, coordination
  • Deadline-driven with excellent prioritization skills
  • Has a strong level of professional maturity, Solid Project Management, influencing & communication skills
  • Demonstrate resilience to operate effectively under pressure
  • Strong Project Management skills : planning, time management, prioritization, coordination
  • Outstanding written and verbal communication skills, with a good command of English usage, spelling, grammar and punctuation
  • Effectively work within a strong team culture while being independent in managing your business
  • Strong numeracy skills - comfortable computing conversion rates, margin and straightforward probability
  • Excellent interpersonal skills - capable networker that can win over stakeholders across business with differing agendas

Skills For Group Brand Manager Resume

  • Proven ability to drive results through expert influencing skills
  • Good networking skills and the ability to work with teams in distant locations
  • Proven and strong Brand and Trade marketing experience
  • Strong influence management, negotiation and customer service skills and ability to de-escalate difficult interactions
  • Excellent level of communication skills and emotional intelligence High flexibility and adaptation

Skills For Brand Experience Manager Resume

  • Strong analytical skills with the ability to read data and identify meaningful insights
  • Excellent written and verbal communication skills in both Greek and English
  • Successful leader with excellent written, verbal and presentation skills
  • Effective and influential interpersonal communication and consultative skills, both verbal and written
  • Proven experience in managing effective teams and fostering collaboration across organizational boundaries
  • Proven ability to interface effectively in worldwide cultural settings and with executive level management
  • Ensure demand and S&OP process is managed effectively within the Business Unit. Ensure efficiency & effectiveness of the demand review meeting
  • Relevant marketing experience that includes product launch experience and proven track record of success

Skills For Core Business Services Brand Resume

  • Strong verbal and written communication skills. Knowledge in French is an asset
  • Strong influence/negotiation skills and relationship management capabilities
  • Develops and nurtures innovation/ lateral thinking, able to develop appropriate solutions to complex problems; leveraging strong analytical skills
  • Strong skills in using marketing tools
  • Demonstrated comprehension skills (reading and listening) -- ability to understand and represent seller issues
  • Proven leadership skills in motivating a team of marketing professionals
  • Strong problem solving and client/executive relationship management skills
  • Experience in the field of FMCG with a strong a preference for TCCC sparkling or Stills brand management experience

Skills For Regional Brand Manager Resume

  • Strong interpersonal skills for working with internal and external stakeholders
  • Demonstrated experience delivering programs that result in exceptional customer experiences
  • Excellent time management, influencing and communication skills essential
  • Possess very strong communication skills and be confident in leading cross-functional teams
  • Skills on communication/presentation, and people management skill.Selling MD&D
  • Proven leadership and influencing skills in a dynamic, complex and international environment
  • Good proofreading skills, attention to detail
  • Strong problem solving and motivational skills
  • Have proven examples of leadership & influencing skills

Skills For International Brand Manager Resume

  • Experience in the field of FMCG with a strong a preference for TCCC sparkling or stills brand management experience
  • Strong communication and networking skills to interact with peers, senior management, project stakeholders, and customers
  • Co-ordinate a large and diverse team, with strong interpersonal, negotiation and influencing skills
  • A real team player with strong influencing skills
  • Strong critical thinking skills & entrepreneurial mindset
  • Motivated self-starter with strong interpersonal skills and work ethic, passion for building consumer brands
  • Strong communicator: he/she has the ability to influence and communicate effectively at all levels, across departments and with key stakeholders
  • Manage production workflow, timelines and schedules. Strong financial acumen and budget management skills
  • Strong project management skills and cross-functional team leadership

Skills For Head of Brand Resume

  • A demonstrated ability to work effectively with all levels and disciplines across the organization
  • High quality copy writing, speech writing, presentation planning and strong verbal communications and presentation skills
  • Individuals with strong interpersonal skills
  • Solid brand management and NPD experience, sound commercial experience
  • Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences is required
  • Strong negotiation skills, with the ability to influence up one or more levels
  • Strong written and oral communication skills and an ability to present clearly and concisely at all levels of seniority
  • Strong interpersonal skills to both partner with and influence stakeholders
  • Strong data analysis skills and knowledge of Google Analytics, Adobe, Microsoft Excel, PPT

Skills For Brand Home Guide Resume

  • Exhibits good communication skills both spoken and written in English
  • Strong problem solving skills and the initiative to adapt and overcome in the face of adversity
  • Experience in using communication skills
  • Strong project, financial management skills and attention to detail
  • Customer focused and good skills in problem solving
  • Networking / influencing / communication skills
  • Outstanding project management, communication and organizational skills

Skills For Brand Partnership Manager Resume

  • Influencing skills, with a level of comfort in working across levels and functions within the organization
  • Marketing experience in FMCG category and/or entrepreneurial consumer-facing companies (ideally with experience in new or disruptive categories)
  • Demonstrating a high level of retail skills in order to maximise sales
  • Outstanding project management skills, organized and attention to detail
  • Experience in leading and developing people and building effective working relationships with a broad range of cross-functional stakeholders
  • Public speaking skills – preparing and presenting

List of Typical Responsibilities For a Brand Resume


Responsibilities For Digital Brand Manager Resume

  • Lead corporate marketing initiatives, including evolving the firm story and its delivery to constituent groups including clients, investors, shareholders and employees. This includes forums and materials ranging from annual reports to board updates, investor presentations and employee training
  • Demonstrated, effective conflict resolution and negotiation skills
  • Solid experience of partnership/relationship marketing within the luxury sector, with a very good understanding of the key players in the luxury arena
  • Excellent communication skills (customer/target- orientated language)
  • Good listener and motivator, great collaboration skills
  • Excellent written communication skills: clear, concise, structured, unambiguous
  • Advanced level Excel, Word and PowerPoint skills with experience of multiple diary management

Responsibilities For Brand Analyst Resume

  • Good communication skills, action oriented
  • Good analytical skills and financial awareness
  • Strong collaboration skills and ability to drive to consensus
  • Proficient skills in managing, leading and influencing your people
  • Proven and successful people manager with experience building or scaling a large team
  • Effectively utilise brand promotion budget by creating appropriate programmes for appropriate channels

Responsibilities For Group Brand Manager Resume

  • Experience working in a business with strong digital orientation and innovation philosophy
  • Management experience with comparable volume or a proven track record of success managing a business in the service sector
  • Strong strategic aptitude and proven ability to define winning strategies backed up with product roadmap
  • Proficiency in using written and oral communication skills in a business environment
  • Experience with negotiating and executing IT contracts (MSAs, SOWs, Service Agreements, Maintenance Experiences)
  • Proficient in Excel, PowerPoint, and general computer skills
  • Strong financial acumen; effective translator of business initiatives to, and from, economic and financial indicators
  • Proven experience with SEO and Paid Search campaigns

Responsibilities For Brand Experience Manager Resume

  • Possesses a good blend of strategic and operational experience with the ability see the big picture and dive into details to perform the work as needed
  • Flexible, adaptable and able to effectively deal with ambiguity
  • Exceptional cross-functional, matrix / stakeholder and leadership skills and the ability to influence across all levels of the organization
  • Fluent oral English. Good written English. Good oral Mandarin
  • Excellent handling of many compelling priorities
  • Presentation skills – Both written and verbal
  • A strong understanding of employer branding, and a track record of building beautiful and engaging marketing content

Responsibilities For Core Business Services Brand Resume

  • Experience in Retail Operations, including but not limited to people management, retailing, inventory and merchandising,
  • Team player experienced in organizing, leading and monitoring resources
  • Experience studying (athletic) trends, customer behavior and shopping patterns and converting them into recommendations for products and programs
  • Experience developing and executing marketing plans
  • Experience in advertising and media planning
  • Experience in digital advertising. Ideally, working for an ad network or DSP
  • Identify key business priorities and work with cross-functional group to bring the brand’s marketing efforts to life in the market place

Responsibilities For Regional Brand Manager Resume

  • Extensive experience of brand or business consulting, client side brand management or integrated communications planning
  • Track record of designing outstanding brand experience initiatives across People, Products and Places for world-class brands
  • Proven and consistent track record of executing and delivering against an aggressive growth strategy
  • Lead the analysis of branding tactics to assess effectiveness and inform decision making on future investments and areas of opportunity
  • Experience in working in international teams and leading them

Responsibilities For International Brand Manager Resume

  • Experience managing and negotiating complex agreements with Partners
  • Experience building high performing lean teams, within in a regulated environment
  • Experience directly managing and developing talent
  • Experience with multi-channel marketing: digital, print, radio, social media and email marketing
  • Demonstrate an understanding of sophisticated economic and financial material; be able to make technical content accessible and appealing to a C-suite audience
  • Proven success in developing digital campaigns and content publishing frameworks
  • Experience in re-launching and managing brand websites as well as key digital platforms
  • Experience working with the principles of Design Thinking and/or Agile

Responsibilities For Head of Brand Resume

  • Educate and up-skill brand teams and senior management by regularly presenting digital marketing trends, insights and competitor analysis
  • Experience in Marketing or Trade Marketing
  • Work experience required in business affairs, advertising, marketing, production or legal
  • Strong understanding of production agreements, billing terms and payment execution
  • Develops sound business cases in support of strategic initiatives, while also influencing key stakeholders for decision making and prioritization
  • Strategic development: Experience developing and leading brand campaigns
  • Helps with the creation of new game concepts from defining the target audience to determining the high-level game experience
  • Experience with leading a marketing team
  • Excellent knowledge of Sales and Marketing

Responsibilities For Brand Home Guide Resume

  • Previous experience in a consumer focused marketing role
  • Experience working directly with digital advertisers
  • Successful experience pitching 8 digit digital video budgets directly to advertisers
  • Professional experience in developing communications for internal and/or external audiences
  • Experience required in social media and digital marketing
  • Experience managing Facebook, Instagram, LinkedIn, Twitter and YouTube accounts for a company or brand
  • Hands on experience of working with brands/ sponsorship programs at a senior management level across media & creative agencies
  • Brand marketing/brand management experience

Responsibilities For Brand Partnership Manager Resume

  • Progressive consumer marketing experience
  • Demonstrated expertise in gaming and digital media
  • Experience in marketing of Rx brands or OTC brands towards HCPs
  • Blend of strategy, consulting and relationship management experience
  • Experienced in acquisition marketing and client partner management
  • Direct experience managing a workforce of approximately 100
  • Demonstrated ability to manage, develop and motivate people which driving company initiatives

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