Global Product Marketing Resume Sample

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Mike Hintz
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Work Experience


Manager, Global Product Marketing
05/2018 - PRESENT
Houston, TX
  • Lead product managers to develop and implement multi-year product line strategies to provide vision and resource planning information to the leadership team
  • Work proactively with sales, operations and engineering to drive growth through new product development using internal and external resources
  • Personally conduct and supervise execution of insightful voice-of-the customer (VOC) analysis to identify perceived and unknown customer dissatisfactions
  • Maximize return on new product development investment by prioritizing product development projects based on growth and resource intensity
  • Understand Profit and Loss statements and the levers to drive key financial business improvements
  • Analyze product placement by describing key features of the applications and points of differentiation
  • Manage product life cycle from development of requirements, to product development, launch, sustaining and phase-out phases
Global Product Marketing V
02/2016 - 04/2018
Phoenix, AZ
  • Develop and execute product launch schedules and take ownership of marketing plan
  • Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
  • Adhere to, evolve and implement MAC Global Pricing Strategy
  • Work closely with Global Pricing Group (GPG) and/or other regional analytical resources to identify and audit local market syndicated data and to conduct various critical analyses, including: competitive, financial and strategic assessments by brand and subcategory
  • Function as key analytical pricing resource to affiliate, regional teams, GPG
  • Support Executive Director in project management role, managing multiple work streams, parties and deadlines; follow up with key stakeholders on a regular basis, and keep corporate, regional and affiliate management teams properly informed of project progress / challenges on an ongoing basis
  • Support Executive Director in Global strategic initiatives
  • Work closely with Twitter’s Legal & Sourcing teams to establish and streamline the vendor engagement and management process
  • Exceptional ability to problem-solve individually or in a group setting and understand key drivers of the business
Manager, Global Product Marketing
04/2010 - 01/2016
Houston, TX
  • Demonstrated experience with complex program management, working with multiple teams and stakeholders
  • Demonstrates a passion for the beauty industry and in particular, understand GLAMGLOW’S philosophy and point of difference (SEXY / DISRUPTIVE / FUN)
  • In partnership with G3M leads and Global Marketing Disease lead, deliver on marketing manager projects including:
  • Conduct analysis of product performance, penetration, market trends, competitor products, brand awareness and “voice of customer” research in partnership with the product planning group to guide the company’s product brand strategy and market segmentation
  • Proactively explore insights, trends, obser¬va¬tions, influ¬ences that have an impact on the indus¬try, company’s customers and brands to cre¬ate action¬able market segmentation systems and strategies to grow the business
  • Determine Fluke’s long-range goals and competitive strategy for all product marketing communications based on financial, market and technology factors
  • Develop a track record of improving channel partner’s ability to better sell Fluke products (i.e. developing specific marketing campaigns with the partner that stimulates sales)
  • Analyze, measure, position, package, and promote Avigilon’s product and business in all applicable sales regions
  • Support Avigilon’s growth and revenue generating efforts globally through leader effective and results-focused product launch and marketing campaigns

Education


California Miramar University
2005 - 2010
Bachelor's Degree in Marketing

Professional Skills


  • Experience managing an online community and demonstrated experience engaging and activating community groups
  • Excellent collaboration skills to develop product positioning, product collateral, presentations, white papers, and other sales and marketing materials
  • Strong strategic/ analytical/ reporting and communication skills
  • Above average analytic and data mining skills with strong Excel capabilities
  • Demonstrated success with a proven track record of thinking outside the box to generate results (i.e. “disruptive mindset”)
  • Experience in marketing, product marketing, consulting or related field in the life sciences
  • Experience in marketing, product marketing or related field

How to write Global Product Marketing Resume

Global Product Marketing role is responsible for travel, software, finance, training, marketing, mac, security, research, digital, messaging.
To write great resume for global product marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Global Product Marketing Resume

The section contact information is important in your global product marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Global Product Marketing Resume

The section work experience is an essential part of your global product marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous global product marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular global product marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Global Product Marketing resume experience can include:

  • Development of the annual global portfolio management plan that comprises strategy, portfolio roadmap, value prop, pricing etc., guidelines to drive regional execution; ensure strong collaboration with regional constituents
  • Successful execution of product launches and campaigns, including defining plans, producing deliverables, coordinating resources, and measuring results
  • Demand generation: collaborate on developing the strategy and contributing to the marketing programs that drive demand for your products
  • Development and deployment globally relevant marketing programs to achieve the strategy
  • Execution of global new product commercialization efforts, including customer segmentation, market development, pricing, go-to-market planning, efforts, in collaboration with regional marketing, product management, and customer solutions marketing
  • Governance of regional and country product marketing strategies to ensure alignment with global guidelines

Education on a Global Product Marketing Resume

Make sure to make education a priority on your global product marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your global product marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Global Product Marketing Resume

When listing skills on your global product marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical global product marketing skills:

  • Experience in marketing, product marketing or related field in the life sciences
  • Direct upstream bioprocessing experience in marketing, product management or R&D
  • Demonstrates ownership of programs; embracing both big picture and follow-thru on details
  • Previous global and or product marketing experience required
  • Strong understanding of how products are distributed, launched, and marketed through end-to-end launch strategies
  • Business and Marketing experience required

List of Typical Experience For a Global Product Marketing Resume

1

Experience For Manager, Global Product Marketing Resume

  • Developing a plan and budget for evidence generation to support selected NPI’s and installed base products
  • Solicitation, synthesis, and incorporation of local best practices into global strategy
  • Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits
  • Interviewing professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of regional KOL’s in collaboration with Regional Product Marketing
  • Perform insights, quantitative and qualitative to inform creative and content strategy
2

Experience For Director, Global Product Marketing Resume

  • Be the eyes and ears of the customer to understand their needs and respond to questions
  • Manage a team and individually contribute to developing product positioning, messaging, pricing, and promotion that differentiates your products in the market – particularly in the enterprise segment and for service providers
  • Analyst relations: communicate product strategy and Veeam thought leadership to the analyst community; establish relationships with key industry analysts associated with your products
  • Develop product positioning, messaging, pricing, and promotion that differentiates your products in the market – particularly in the enterprise segment and for service providers
  • Product launch and promotion: lead product launches and the on-going promotion of your products; generate product content including web site and other content
  • Sales enablement and engagement: educate the sales team including Enterprise, Commercial, and SMB segments to help them sell into their target segments; engage with sales and partner marketing to better understand their needs. Be an expert on the competition and know how to beat them
  • Customer and channel engagement: engage with customers and channel partners to represent the voice of the customer/channel to product management and other stakeholders; engage in particular with enterprise customers and service providers
3

Experience For Global Product Marketing Leader Resume

  • Drive product market share / revenue growth: collaborate with product management and product strategy on new opportunities for product revenue growth. Add value by bringing feedback from sales/partners to product management to improve products and drive growth
  • Product marketing experience in a business-to-business (B2B) enterprise software company, preferably in the areas of backup, storage, cloud, networking, or security
  • Market and industry intelligence: familiarity with IT buyers, both technical and business-oriented decision makers; know the IT industry and the ecosystem within which Veeam plays
  • Demonstrated ability to grow revenue and market share for enterprise software products
  • Demonstrated ability to understand technical concepts and market needs and translate into effective value-based customer-centric messages for both business and technical audiences
  • Existing Product Marketing Programs – Develop and execute sales-level, actionable programs designed to exploit opportunities and grow our existing products
  • Engagement with sales, channel partners and customers to collect feedback and requirements
4

Experience For Senior Manager, Global Product Marketing Resume

  • Work independently and as part of a team in a fast-paced environment required
  • Manage a team and individually contribute to developing product positioning, messaging, pricing and promotion that differentiates your produts in the market- particularly in the enterprise segment and for service providers
  • Develop product positioning, messaging, pricing, and promotion that differentiates your products in the market - particularly in the enterprise segment and for service providers
  • R&D Project Management / Product Development – Engaging with the R&D teams, lead the business side of development from idea conception and evaluation all the way to finished, commercialized product around the globe
  • Product Marketing Plans and Launch Strategies – Develop launch strategies for new products and specific, actionable marketing plans along with collaterals and pricing specification
  • Market Positioning and Brand Management – Lead positioning of products globally and manage brands with oversight of naming, trademarks and registrations
  • Regional Coordination – Interface with global regions, which is the underlying fabric of all the job responsibilities. This includes gathering ideas, connecting dots, coordinating plans and more
  • Responsible for positioning and promoting Avigilon’s video, video analytics and access control products to achieve measurable objectives
5

Experience For Director, Global Product & Marketing Resume

  • Articulate positioning and work with other teams to implement messaging through all internal and external communication channels, such as: sales team tools and training, customer collateral, web presence, partner communications, print and digital advertising, social media, etc
  • Support in management of innovative Skincare product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
  • Carry out Skincare white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
  • Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts with focus on makeup artistry and skincare marketplace
  • Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership
  • Leadership: Lead marketing for iShares Smart Beta & Factor ETFs globally, working in close partnership with senior leaders across Marketing, Sales, Investment, Strategy, Product, and Global Markets. Oversee a global team of product marketing managers across US and European product lines
6

Experience For Director, Global Product Marketing, Glamglow Resume

  • Message & Content: Develop the essential, differentiated value proposition for the segment and foundational content to communicate this message, our values and vision globally – in a way that is engaging, enlightening and inspiring
  • Analytics: Lead segment market intelligence, maintaining deep client and competitor expertise to drive product strategy. Track and analyze key metrics for measuring impact of marketing tactics; make data-driven decisions to direct marketing strategy and regularly communicate findings with stakeholders
  • Team: Mange and mentor direct and virtual team, building high-visibility platform for team members to develop into global leaders. Mentor and inspire junior talent across the organization. Build a destination team
  • Strategic thinker with excellent written, quantitative and analytical skills
  • Proven track record of working globally with leadership, peers and managing talent
  • Experience in financial services, product marketing, and / or directly relevant role
7

Experience For Manager, Global Product Marketing, Smashbox Resume

  • Build strong, content-based relationships with internal and external partners
  • Desire to be part of re-engineering the way BlackRock and the industry distribute investment product
  • Driven and self-motivated with the ability to own and execute on a range of initiatives at once
  • Clearly articulate vision, strategy and plans to all levels across the firm
  • Support in management of innovative makeup product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
8

Experience For Manager, Global Product Marketing Smashbox Resume

  • Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
  • In collaboration with the Executive Director, develop and implement Face category strategy and 3 year plan
  • Manage creation of Creative Briefs and socialize with cross functional teams and senior leadership
  • Manage relationship with Regions (NOAM, EMEA, UK, APAC, LATAM, TR) and maintain monthly meetings to cascade key category updates and address global support needed to realize regional strategies
  • Manage sampling programs as well as the foundation finder technology updates
  • Maintain information on the competitive landscape in order to strategically position the product portfolio
  • Research, identify and develop unique digital tools/interfaces
9

Experience For Senior Analyst, Global Product Marketing Resume

  • Contribute to market forecasts and business cases for product/upgrades that are at concept stage and develop price-value map trends
  • Financial/data literacy and analytical mindset
  • End-to-end beauty product launches
  • Innovation ideation and product development
  • Analytical with ability to synthesize data that drives business decisions
  • Strategic agility with disciplined project management
10

Experience For Global Product Marketing V Resume

  • Personal leadership and accountability
  • Financial fluency and business acumen
  • Disruptive, entrepreneurial mindset and collaborative approach
  • Insights-driven with consumer-first focus
  • Professional experience in life sciences consulting and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment)
  • Product brief development

List of Typical Skills For a Global Product Marketing Resume

1

Skills For Manager, Global Product Marketing Resume

  • Internet, ecommerce experience, preferably in an international or global capacity
  • Create and execute effective go to market strategy
  • Demonstrates a passion for the beauty industry and in particular, understand GLAMGLOW’S philosophy and point of difference
  • Relevant experience, MBA highly desired
  • Experience with flashes, creative briefs, 360 dossiers, product launch, and lifecycle management
  • Strong drive- ability to work independently and run projects in collaboration with cross-functional teams
2

Skills For Director, Global Product Marketing Resume

  • Identify non-card opportunities to showcase the Visa Brand through strategic partnerships and/or new experiences
  • Regularly publish and maintain marketing technical collateral for strategically placing and growing MtM business
  • Drive business KPIs through A/B testing and creative problem solving
  • Smooth and coordinated product launch process across all cross-functional teams and all regions while minimizing customer contact rates
  • Manages New Launch and 360 process for all programs; including all paperwork required to initiate and move programs forward
  • Generate market insights through commercial team engagement, VOC feedback, monitoring industry associations activity and market research reports
  • Understand customers’ needs, values and benefits sought for the product/service offering, unique to segments and personas
  • Identify market opportunities, integrate competitive intelligence into marketing plan
  • Driven leader with ability to execute at a high level, seeing the big picture strategy and also able to manage to the detail level
3

Skills For Global Product Marketing Leader Resume

  • Understand the technical side of packaging
  • Global strategic marketing plans for products and categories
  • Generate market insights through VOC feedback, monitoring industry associations activity and market research reports
  • Understand customers’ needs as well as values and benefits sought for the product/service offering, define global customer segmentation
  • Identify market and adjacent opportunities, integrate competitive intelligence into marketing plan
  • In an upstream / global, regional, or country marketing capacity at a life sciences corporation
  • Coordination with customer solutions marketing teams to ensure alignment and appropriate portfolio representation into overall solutions
  • Increase agility and capacity for launch support through the GTM team
  • Measurable improvements in business KPIs and customer satisfaction
4

Skills For Senior Manager, Global Product Marketing Resume

  • Free beverages & snacks
  • Discounted pass for Metro (Rail & Bus)
  • Design global strategy and execution with a category and portfolio lens across Eyes and inform regional adaptations – partner with Regions to develop Regional guidelines based on global guidelines and priorities and Global Product Marketing best practices for category management
  • Leverages consumer insights, trends, cross functional team knowledge, and regional insights to inspire innovative new launches and re-support programs
  • Delivers accurate and timely Flashes, Creative Briefs, 360 Dossiers, and other marketing materials; provides detections to direct reports; shared documents with regions / markets and internal teams
5

Skills For Director, Global Product & Marketing Resume

  • Leads Line Edit process for Eye category
  • Own and collaborate on developing new concepts and briefs for Eyes-related new product launches and new programs – work with partner groups such as Creative, Communications, Artistry Training & Development, Online, CRM, Special Events, etc. to create holistic product launch strategies
  • Responsible for tactical P&L financial management of Eyes sub-category, including gap analysis and business mix in collaboration with Business Analytics Manager
  • Establish calendar of products for the Eyes sub-category and direct global strategic marketing plans for Eyes products, categories and franchises – drive on-time mentality through active calendar management in collaboration with Calendar Strategist
  • Identify and validate global trends and competitor activity in Eyes sub-category in collaboration with Marketing Analytics team with a collective “hunting mindset” to generate insightful monthly reports for business leaders with sub-category ideas that are analytically rigorous (i.e. new launches, competitor advertising & collateral files)
6

Skills For Director, Global Product Marketing, Glamglow Resume

  • Leverage trend-hunting mindset with analytical rigor in collaboration with VP Colour and Marketing Strategy & Analytics group to identify and validate trends (e.g., developing routine competitive profiles, trendspotting reports, and idea pipeline for new product innovation)
  • Work with the Global Pricing Group to conduct pricing analysis related to all Skincare products
  • Work with the Global Business Planning Group to compile sales forecasts and pricing analysis for all of the Eye category franchises and new launches
  • Ensure go-to-market strategy fits in overall customer journey planning and orchestrating stories across quarters and years
  • Partner with Business Analytics team to drive COG analysis, provide strategic pricing input and ensure SKU management across Eyes portfolio
7

Skills For Manager, Global Product Marketing, Smashbox Resume

  • Work with the Global Business Planning Group to compile sales forecasts for all Skincare launches
  • Lead value analysis efforts to improve costs on traffic/recruitment drivers
  • Prepares presentations and presents at various senior management meetings, regional meetings and orientations
  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
  • Work with Finance to accurately project and maintain cost of goods from target costs to final costs
  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
  • Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
8

Skills For Manager, Global Product Marketing Smashbox Resume

  • Develops COGs estimates in partnership with strategic finance and liaises with cross-functional team to ensure target COGs is met. Manage COGs updates through completion of new product development
  • Activate and test new channels to deliver effective messages to customers
  • Supports Executive Director in financial management of category, need gap analysis and driving business mix
  • Own and update go-to-market playbook for launches as product releases and marketing channels evolve
  • Responsible for SKU management for category
  • Define go-to-market strategies by product launch, globally and locally
9

Skills For Senior Analyst, Global Product Marketing Resume

  • Create go-to-market processes and templates to increase launch velocity and excellence at HomeAway
  • Maintain competitive landscape analysis in order to strategically position the product portfolio
  • Contribute to market forecasts and business cases for product/upgrades NPIs and develop price-value map trends
  • Minimal travel within US and International markets with a focus on key markets as mandated
  • Product marketing experience in a business-to-business (B2B) enterprise software company, preferably in the areas of backup, storage, cloud, networking, or security
  • Strong drive – ability to work independently and run projects in collaboration with cross-functional teams
  • Biopharmaceutical product/industry acumen, preferably in upstream bioprocessing
10

Skills For Global Product Marketing V Resume

  • Willingness to travel up to 25-35%
  • Healthcare and biopharmaceutical product/industry acumen, preferably in cell culture
  • Expertise in cell culture development/process optimization and/or upstream/downstream unit operations
  • Relocation to Charlotte, NC area required
  • Act as liaison to SPG BUs to ensure technology roadmap is addressed and aligned
  • Establish internal website dedicated to MtM product portfolio (H/W & S/W)
  • Candidates local to the Greater Vancouver Area
  • Disciplined project management capabilities

List of Typical Responsibilities For a Global Product Marketing Resume

1

Responsibilities For Manager, Global Product Marketing Resume

  • Executes with excellence
  • Scouting of Existing Product Marketing Programs – Using data-based methods, VOC and market research, identify global opportunities, trends, successes and develop at least the front-end sales-level, actionable programs designed to exploit these opportunities and grow our existing products. Hand off programs or execute on these depending on priority and resource availability
  • Strategy: In close collaboration with global partners, develop and socialize a global, integrated Smart Beta & Factors marketing distribution strategy, assessing commercial opportunity and balancing channel and product priorities. Build and maintain the distribution playbook and establish a high-impact marketing platform and media strategy to execute
  • Strategist for product lifecycle management of the Eyes sub-category portfolio – includes innovating launches, growing sub-category market share and sales in priority channels and regions, driving and monitoring steady state business performance through gap and need identification, and identifying products for potential sun setting to actively and holistically manage product lines

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