Field Marketing Resume Sample

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Keeley Runolfsson
8552 Victoria Unions,  Dallas, TX
+1 (555) 282 6099

Work Experience

Director, Field Marketing
02/2018 - PRESENT
Houston, TX
  • Serve as chief brand spokesperson in local market
  • Drive the business locally in partnership with the San Francisco sales leader
  • Network and build community among key market influencers and local Blackbaud partners
  • Identify opportunities to support pipeline development
  • Oversee team to prioritize, plan, and conduct engaging community education events
  • Lead marketing team to build and execute local air cover, media and strategic activations
  • Build and implement strategic, local co-branding partnerships that advance the brand
Field Marketing Analyst
04/2012 - 09/2017
New York, NY
  • Work under pressure; meet deadlines; be attentive to detail; deal creatively and diplomatically with individuals throughout the organization; and work as part of a team
  • Leverage social media and ensure key restaurants & bars have a presence on hotel’s social networks
  • Support restaurants & bars creation of written/photo/video content
  • Tracks and analyzes key metrics to assess effectiveness of marketing activities in order to maximize results
  • Work close with F&B teams to develop and promote partnerships, events & initiatives that influence the guest experience, position the venues in order to generate awareness and extra business
  • Manage relationships with key third-party websites to gain maximum exposure and drive extra business
  • Excellent communication skills; Demonstrated poise, tact and diplomacy and is fluent in the English and Italian language
Field Marketing Intern
10/2007 - 11/2011
San Francisco, CA
  • Drive local compete marketing; capture competitive intelligence and funnel to other sales/marketing teams at Blackbaud
  • Field Marketing is responsible for setting the strategic vision, management and execution of Field Marketing programmes
  • Corporate Marketing is accountable for Advertising and Brand
  • Corporate Communications is responsible for PR and AR
  • Experience in marketing/demand generation area – with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 5 years in a people manager role
  • Maintain strategic alignment with account teams, product teams, subject matter experts in order to position Hitachi’s capabilities to the customer road maps
  • Superb organizational and time management skills - a self starter who meets deadlines and adheres to schedules
  • Customer service oriented with great interpersonal skills in a multicultural global environment


DeVry University's Keller Graduate School of Management
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Strong reporting and analysis skills with ingenuity to provide scalable reporting. Experience with BI tools highly desirable
  • Excellent communication skills, demonstrated poise, tact and diplomacy
  • Excellent project management, analytical and prioritization skills
  • Strong organisational, prioritisation and project and time management skills, long term commitment to the role
  • Outstanding visual, verbal and written communication skills and experience presenting information to senior executives
  • Proven analytical skills and ability to understand the hotel business and apply that knowledge to developing and executing marketing programs
  • Strong communication skills including storytelling with PowerPoint, data crunching with Excel, use of Salesforce, etc

How to write Field Marketing Resume

Field Marketing role is responsible for marketing, interpersonal, business, planning, analytical, communications, development, presentation, digital, training.
To write great resume for field marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Field Marketing Resume

The section contact information is important in your field marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Field Marketing Resume

The section work experience is an essential part of your field marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous field marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular field marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Field Marketing resume experience can include:

  • Well-organized with high attention to detail, in order to manage multiple tasks and ensure that all tasks are completely accurately and in timely fashion as required
  • Meaningful examples of creative skills / prior marketing experience
  • Good negotiator and project manager. Strong team building skills; able to lead, direct an extended team
  • Proven experience executing field marketing campaigns and tactics, e.g., experience running tradeshows or large conferences and meetings
  • Strong digital marketing skills and ability to build a fully integrated marketing plan
  • Proven successful marketing planning, implementation and project management skills are essential

Education on a Field Marketing Resume

Make sure to make education a priority on your field marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your field marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Field Marketing Resume

When listing skills on your field marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical field marketing skills:

  • Experience in B2B marketing for a software or technology company, with proven ability to execute soundly, and build marketing mix effectively
  • Relevant examples of creative skills / prior marketing experience
  • Deep experience and success in managing complex projects—excellent project management skills are essential
  • Marketing experience and proven track record with experience in using social, online, and traditional marketing principles and techniques
  • Solid analytic skills allowing performing and interpreting data analysis
  • Solid merchandising/copywriting skills

List of Typical Experience For a Field Marketing Resume


Experience For Director, Field Marketing Resume

  • Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget and delivering programs on time
  • Experience managing websites and a solid understanding of development for dynamic websites and/or Content Management Systems a pro
  • Experienced marketing professional with 5 - 8 years professional work experience in B2B marketing, preferably in the SaaS or Enterprise Software markets
  • Superior analytical skills required as well as knowledge of Excel, PowerPoint, Word, etc

Experience For Field Marketing Director Resume

  • Demonstrated creativity and experience with Adobe Photoshop/Indesign is a pro
  • Intermediate/advanced MS Office, Adobe, Excel, and other computer skills
  • Demonstrated creativity and experience with Adobe Photoshop/Indesign
  • Seasoned planning and execution skills in partnership with sales, particularly senior executive sales leadership
  • Proven 3-5 years of management experience
  • Proven management experience for a geographically dispersed team
  • Significant experience developing and producing advertising and marketing communications of all types
  • Experience working with sales teams and supporting marketing programs
  • Experience managing and developing new marketing programs

Experience For Director of Field Marketing Resume

  • Demonstrated history of exceeding sales and/or marketing goals
  • Demonstrated track record in executing successfully across the marketing lifecycle
  • Experience working within and Marketo (or other marketing automation platforms)
  • Experience of using Marketo as a marketing automation platform
  • Proven track record of managing multiple projects driving meaningful results for the company

Experience For Manager, Field Marketing Resume

  • Progressive experience in Field Marketing, Marketing or Events
  • Strong customer service orientation and flexibility to meet and anticipate changing needs and requirements
  • Proven track record of working with sales leaders to build and deliver results
  • Inside Sales or Marketing or experience
  • Experience with Microsoft Office including Excel
  • Demonstrated ability to drive and execute successful marketing programs from the ground up
  • Experience managing remote associates
  • Experience in tradeshows and event marketing
  • Demonstrated understanding of sales function

Experience For Senior Manager, Field Marketing Resume

  • Demonstrated results in working for U.S. headquartered organization
  • Marketing or sales experience
  • Experience in operational marketing , preferably DACH region
  • Experience in software or high tech marketing, sales enablement, sales management. ideally in named or strategic account model
  • Experience in relevant marketing capacity
  • At least two years of experience in B2B marketing or sales
  • Experience working in matrixed organizations

Experience For Field Marketing Associate Resume

  • Experience in developing market strategy plans
  • Experience developing innovative strategies
  • Experience working with the Medicaid eligible population
  • Experience working with the DSNP eligible population
  • Experience managing a small team preferable

Experience For Specialist Field Marketing Analyst Resume

  • Field marketing experience
  • Experience in a field marketing role
  • Experience working with sales management required
  • Work experience in networking /Telecom industry
  • Experience partnering with sales to deliver enterprise results
  • Budget ownership: demonstrated success working within budget parameters to deliver projects on time and on budget
  • Knowledge and experience working with Acrobat Pro DC

Experience For Field Marketing Intern Resume

  • Drive an effective marketing plan that supports bookings and pipeline goals, aligned to the AVP’s quarterly objectives
  • Field marketing or equivalent work experience
  • Experience in field marketing, up to 25% travel
  • Serves as an effective team member within Marketing
  • Experience in copywriting, design, production, direct mail, and digital marketing
  • Good knowledge of MS Office programs, especially Excel
  • Good quantitative and analytical insights, e.g. segmentation, propensity analyses, marketing plans, etc
  • Great collaborator, mature with organizational sensitivity, strong ability to influence without direct authority
  • Proven ability to manage for performance, find new talent where needed

Experience For Senior Manager Field Marketing Resume

  • Demonstrated ability to lead and motivate a team to achieve results
  • Demonstrated ability to work collaboratively across teams/functions for business growth or profitability goals
  • Understanding of digital marketing strategy and tactics such as paid search, display advertising, retargeting, remarketing etc
  • Recruiting, hiring and training Field Marketing Managers in key markets across the country
  • Assisting, accelerating, and creating sales opportunities that drive Juniper revenue
  • Building relationships with customer sales, marketing, and product management personnel to drive co-marketing activities and mutual pipeline development
  • Serving as brand ambassadors / champions, ensuring the elevation of the brand throughout the market while adhering to brand guidelines
  • Partnering with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients
  • Developing Partner marketing plans and programs focused on growing the commercial market (inclusive of distribution and 2tier channels)

Experience For Field Marketing Analyst Resume

  • Dealing with ambiguity and organizational agility (able to thrive in a matrix organization, leveraging and influencing others to achieve objectives.)
  • Understanding of marketing funnel; ability to report on and draw insightful conclusions from qualitative and quantitative data
  • Marketing/Event Marketing 8-10 Years
  • Contributing to the development and execution of the brand marketing campaign/s
  • Developing a strategy for Field Marketing at the local level relevant to each brand lifestyle and target consumers
  • Identifying and negotiating sponsorship and partnership opportunities at the national and local level
  • Identifying endemic and lifestyle partners for co-marketing programs
  • Managing marketing agency partners for execution and amplification of activations
  • Integrating Field Marketing activities with Communications, Sales, and Customers

List of Typical Skills For a Field Marketing Resume


Skills For Director, Field Marketing Resume

  • A strong marketing leader that is able to be hands on in a coach / player role with proven track record of building a strong marketing team
  • Excellent writing & oral communication skills
  • Self-motivated, proactive, and able to work effectively and prioritize multiple tasks in a cross-functional, deadline, and metric-driven environment
  • Excellent verbal and written communications skills, with ability to clearly and concisely craft persuasive business correspondence and dynamic sales materials
  • Strong and clear written, professional communication and project management skills
  • Strong computer skills with a focus on PowerPoint and SharePoint
  • Outstanding communications skills, including ability to present to large audiences
  • Measuring effectiveness of marketing communications with appropriate metrics and making necessary adjustments to demonstrate continuous improvement

Skills For Field Marketing Director Resume

  • Proven experience with strategic planning, managing lead-generation programs, creating innovative and targeted marketing programs that generate results
  • Demonstrated experience developing and managing a comprehensive communications program to advance an organization’s mission and goals
  • Collaboration: Working effectively within an international marketing teams to achieve goals
  • Work effectively with members of the global Elemental Corporate Communications, Digital Marketing, and Publicity teams using clear, concise communication
  • Experience in marketing, project management or partnerships for a consumer goods, tech company or online advertising agency
  • Marketing experience, with at least 3 years experience in field marketing
  • Demonstrated experience in vertical marketing with particular focus on wholesale distribution, manufacturing and services
  • BtoB marketing experience in high technology company required. Previous experience with Distribution or Partner Marketing required

Skills For Director of Field Marketing Resume

  • Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, IT
  • Experience managing websites and a solid understanding of development for dynamic websites and/or Content Management Systems
  • Be a collaborative team player, effectively interacting with employees, partners and customers at all levels within the organization
  • Marketing experience, with at least three years management experience
  • Demonstrated experience with developing a creative brief
  • Capable of preparing business reports and presentation skills
  • Create and drive partner marketing strategy to enable VMware’s efforts to build a highly effectively partner ecosystem
  • Create and drive field marketing strategy to enable VMware’s efforts to build a highly effectively customer ecosystem

Skills For Manager, Field Marketing Resume

  • Proven, innovative, best in class marketing, demand generation, and channel experience with a B2B preferably with a hardware or security company
  • Build strong, collaborative and effective partnerships at Veritiv, includes Saalfeld and Fordis with focus on the below areas but not excluding others
  • Proven experience using Salesforce and Eloqua
  • Able to persuade and negotiate effectively
  • Superior presentation and written communications skills
  • A can-do attitude, customer-service orientation and leadership skills

Skills For Senior Manager, Field Marketing Resume

  • Exceptional communication and interpersonal skills, multi lingual is a benefit
  • Build relationships with the sales force and district managers in order to effectively serve the needs of the sales force
  • Highly motivated individual who can effectively work within a fast-paced, deadline-driven, urgent environment
  • Demonstrated experience as self-starter with limited need for supervision
  • Understanding of and experience with implementing a variety of web and social media channels for marketing purposes
  • Working knowledge of GMail, GDocs, marketo,, GoodData, Excel, PowerPoint

Skills For Field Marketing Associate Resume

  • Understanding of digital technologies and applications, namely Marketo, SDFC, Allocadia, strong background in Digital media
  • Leading a team of marketing professionals. Experience in building, mentoring, and coaching a team
  • Significant experience developing and producing advertising and marketing communications
  • Experience in supporting marketing activities in a technology company including events, communications, PR, account based marketing
  • Direct experience and understanding of working with business intelligence tools and other data cleansing and reporting tools
  • Analysis: Developing marketing reporting to demonstrate contribution to business
  • Experience planning and executing field marketing strategies and events for a B2B technology company

Skills For Specialist Field Marketing Analyst Resume

  • Experience fostering teamwork across cross-functional teams that are not under direct control, including influencing budgets that are owned elsewhere
  • Experience with executing and tracking results tied to integrated, multi-touch marketing plans
  • B2B marketing experience, particularly around driving multi-channel marketing campaigns
  • Experience designing and implementing integrated marketing programs to generate Sales leads
  • Experience developing turnkey channel/field marketing and lead generation programs, with in depth knowledge of all marketing mediums
  • Experience working in marketing, marketing communications, or public relations
  • Experience developing and managing complex marketing programs

Skills For Field Marketing Intern Resume

  • Proven track record building and launching successful and innovative, scalable marketing demand generation programs
  • Customer-focused with a proven track record of success in achieving/exceeding growth and profitability goals through innovative marketing and event programs
  • Typically, 5 or more years of experience performing marketing analysis, supporting sales
  • Collaborate with Digital Marketing & Content Marketing to coordinate and lead effective multi-channel marketing campaigns
  • Experience performing marketing analysis, supporting sales
  • Eight to ten years field marketing and/or product marketing experience desired

Skills For Senior Manager Field Marketing Resume

  • Strong understanding of global marketing trends
  • Build strong partnerships with key stakeholders; sales, marketing, merchandising, HR, ecommerce and AP/Finance
  • Experience in partner-based marketing, digital marketing, campaign management, content creation, lead generation
  • Two years’ experience in digital marketing and channel marketing
  • Strong understanding of the digital environment as a distribution and marketing / engagement channel
  • Experience working in complex global organization with frequent interactions between corp and field marketing organizations
  • Strategic, creative and disciplined individual who enjoys having a strong role in the development of strategy while being able to execute consistently
  • Experience in marketing, product marketing or related field

Skills For Field Marketing Analyst Resume

  • An excellent understanding of marketing functional disciplines
  • Proven understanding track record of successful execution of enterprise and account based marketing best practices
  • Solid understanding of Integrated marketing, B2B sales cycles and Channel ecosystem
  • Develops plans and schedules based on prioritization including requirements, tasks, review points and reporting
  • Responsible for the strategy, development and deployment of marketing & sales tools to include in-store displays, SFA, and effective appointment setting

List of Typical Responsibilities For a Field Marketing Resume


Responsibilities For Director, Field Marketing Resume

  • Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L and product perspective
  • Excellent communication skills (written and spoken) and the force of persuasion
  • Strong spreadsheet and data management skills
  • Excellent training and communication skills, ability to address different audiences
  • Experience creating and implementing proven successful strategies for creating demand in Americas

Responsibilities For Field Marketing Director Resume

  • Proven record of handling multiple tasks in a fast-paced environment and prioritizing efforts
  • Highly efficient, with a strong attention to detail and proven ability to multi-task and meet tight deadlines
  • Exceptional written, oral, and executive presentation skills
  • Team player who is result oriented with a strong time management skill and “can do” attitude
  • Demonstrated ability to drive revenue through highly effective marketing and measured results
  • Lead region Marketing post-program score carding of priority programming and Big Bet innovation launches against success metrics

Responsibilities For Director of Field Marketing Resume

  • Develop strong working relationships with all internal stakeholders (Sales, Marketing, XD, etc.)
  • Experience leading distributed marketing teams in the technology industry
  • Experience running field Marketing in an organization with multiple product lines and solutions
  • Strong understanding of Marketing to telecom, financial services / fintech, federal agencies, healthcare, technology, and energy industry verticals
  • Lead effective execution of TTL activities & on-going strategies
  • Execute test and learn activities to assess the effectiveness of field marketing tactics
  • Experience in field marketing organization/function
  • Marketing experience in high-tech environment, incl. integrated campaigns & content

Responsibilities For Manager, Field Marketing Resume

  • Proven track record of marketing success, esp. in B2B environments
  • Experience in marketing to and through partners
  • Integrated marketing experience
  • 3 – 5 years’ experience working in a B2B firm
  • Proven track record of working with sales organization to build and deliver results
  • Marketing professional experience
  • Experience in field marketing

Responsibilities For Senior Manager, Field Marketing Resume

  • Experience in field marketing
  • Manage the collection of content, preparation, and distribution of the Integrated Marketing Plans which are sent out prior to each national campaign
  • Strong project management leadership, providing vision and direction for cross-functional teams
  • Strong knowledge of the Healthcare industry
  • Sales experience in retail or wholesale sales
  • Demonstrated sales support performance in a telecom environment
  • Strong understanding of the key value levers to position solutions drives brand awareness and capture market demand
  • Demonstrated ability to think strategically and analytically, and make sound decisions quickly and efficiently
  • Work closely with BU leads to ensure strategic product, solutions alignment and core business priorities are met

Responsibilities For Field Marketing Associate Resume

  • Familiar with SalesForce CRM system & Strong understanding of pipeline and lead generation techniques
  • Strong initiative, proactive, has the ability to identify opportunities and independently pursue
  • Effective identification and use of various marketing channels to achieve desired response within a market segment
  • Diagnose / remediate issues related to sales enablement and execution, most pertinently in relation to IOP-based COC priorities
  • Build national plan aligned to sales priorities and revenue targets
  • Demonstrated success in team-building and coaching
  • Develop strategic plans mapped to sales priorities and goals

Responsibilities For Specialist Field Marketing Analyst Resume

  • Used Eloqua or similar software to execute email programs and track effectiveness
  • Strong communicator and ability to represent Juniper in external platforms and events as appropriate
  • Experience with complex B2B enterprise sales cycles and demonstrating marketing’s impact on the business thru business models, dashboards and data
  • Maintain knowledge of upcoming state submissions to anticipate demands, project resource needs, and prioritize work
  • Strong track record of delivering end-to-end marketing activities in an international, B2B dynamic environment
  • Experience in project management, including remote projects Working knowledge of Buyers’ Journey, Buyer Personas, e-Media, Social Media and SEO
  • Good understanding of IT/ Telecoms technology sector

Responsibilities For Field Marketing Intern Resume

  • Collaboration with other supporting teams across Marketing Ops, Customer Experience, Digital Marketing, Account Based Marketing, Partner Marketing and PR/AR
  • Effective leverage of existing budgets and ability to increment these resources through co-funding strategies in collaboration with stakeholders and alliances
  • Strong work ethic, including travel – Hitachi Vantara is very distributed and this is a multinational role
  • Vertical industry and/or IT services marketing experience
  • Strong leader with a highly collaborative and decisive approach
  • Demonstrated ability to think strategically and ability to execute

Responsibilities For Senior Manager Field Marketing Resume

  • Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
  • Measure, analyze and report on program effectiveness
  • Planning, managing and executing all marketing events in region
  • Managing and overseeing a APJ wide media marketing team
  • Ensuring all local campaign activity is executed flawlessly and within deadlines

Responsibilities For Field Marketing Analyst Resume

  • Being able to analyze large amounts of data and communicate findings
  • Working with senior internal sales leaders
  • Willing and able to drive a non-CDL, branded marketing truck as primary vehicle
  • Understanding of full range of products and services
  • Working with central services, ensure successful lead capture and handoff to sales teams

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