Director, Sales Marketing Resume Sample

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Jarrell Pacocha
2936 Alexandro Keys,  New York, NY
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Work Experience

Director, Sales & Marketing
01/2018 - PRESENT
Phoenix, AZ
  • To manage all direct reports (Sales & CTC) as an integrated team by setting team objectives, targets and guidelines
  • To develop the functional and core skill of direct reports on and off the job through regular 1-2-1’s coaching and mentoring
  • Utilizes high level of business acumen in analyzing and coordinating activities from identified industry trends, competitor’s resources and practices
  • Create a marketing strategy toward the most lucrative market segment in the group rooms’ marketplace
  • Set-up and conduct site inspections for entire property
  • Strong knowledge of market segments
  • Previous experience as a Director of Sales & Marketing required
  • Resort Experience an asset
Director Sales & Marketing
02/2014 - 12/2017
Philadelphia, PA
  • Previous experience working with a luxury brand is a strong asset
  • Excellent understanding of all market segments to include Leisure and Business Transient, group and tour
  • Excellent communications skills- interpersonal, written and public/media relations
  • Computer literacy (Opera, Word, Excel, PowerPoint)
  • Positive attitude and supportive, team based approach towards the attainment of the hotel's goals
  • Travel and work flexible hours and days
  • An established involvement with and leadership of revenue management theory and practice required
Director, Sales & Marketing Execution
02/2009 - 12/2013
Boston, MA
  • A proven record of leadership and team development necessary
  • Previous senior and/or executive leadership experience within sales required
  • Five years hotel sales experience. Previous experience as DOSM an asset
  • Demonstrated knowledge and experience in advertising and promotional activities
  • Creative, effective and passionate individual with a high level of professionalism and human relation abilities
  • Computer literacy in Microsoft programs, Opera, S&C/SFA experience and administration skills
  • Resorts experience an asset


Grand Valley State University
2003 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Strong influencing skills and proven ability to work effectively with executive management
  • Strong interpersonal and teamwork skills- skilled at interacting with individuals at all levels and in all areas of the organization
  • Good planning skills and high execution skills
  • Strong people management skills, maintaining a quality team which is motivated and mutually supportive of each other
  • Strong analytical, communication (written/oral/presentation), project management and problem solving skills
  • Excellent analytical skills with the ability to make sound suggestions and recommendations
  • Excellent negotiation skills with the ability to deal in a positive and constructive way to accomplish goals

How to write Director, Sales Marketing Resume

Director, Sales Marketing role is responsible for organization, design, negotiation, communications, integration, retail, training, database, marketing, payroll.
To write great resume for director, sales marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Director, Sales Marketing Resume

The section contact information is important in your director, sales marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Director, Sales Marketing Resume

The section work experience is an essential part of your director, sales marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, sales marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, sales marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Director, Sales Marketing resume experience can include:

  • Managerial skills required in planning, directing and evaluating the work of direct and indirect employees
  • A team player, collaborating effectively in driving the key factors that influence the performance of the business
  • Experience in sales and/or marketing, preferably in consumer packaged goods
  • Solid experience working with teams, particularly cross-functional teams
  • Demonstrated knowledge/experience in advertising and promotional activities
  • Five years hotel sales experience at a senior level required. Previous experience as DOSM an asset

Education on a Director, Sales Marketing Resume

Make sure to make education a priority on your director, sales marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, sales marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Director, Sales Marketing Resume

When listing skills on your director, sales marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical director, sales marketing skills:

  • Excellent written and verbal communication skills, including presentation skills and storytelling
  • Able to communicate and cooperate effectively with management teams from a variety of cultures
  • Strong strategic thinking, analytical, negotiating, and decision-making skills
  • Customer facing experience in a technical field ideally with prior aerospace or manufacturing experience
  • Good listening, negotiation, organizational, communication, interpersonal, project management and follow-up skills
  • Strong project management and implementation skills- ability to manage multiple tasks and projects

List of Typical Experience For a Director, Sales Marketing Resume


Experience For Director, Sales & Marketing Resume

  • Experienced in successfully running a sales force in a high technology, rapidly changing business environment
  • Previous senior leadership experience within sales & marketing required
  • Research and develop strategies and plans, which identify marketing opportunities, direct marketing, and new project development
  • Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets
  • Supervise the planning and development of company marketing and communications materials
  • Conduct all Sales and Catering Team Performance Appraisals according to HighgateHotel SOP’s
  • Motivate, coach, counsel and discipline all Sales and Catering department personnel according to HighgateHotelSOP’s
  • Assist in defining and building IGT’s Retail Sales & Market branded process

Experience For Director Sales & Marketing Resume

  • Direct and coordinate company sales and marketing functions
  • Direct and oversee the company marketing function to identify and develop new customers for products and services
  • Directly manage major and critical developing client accounts, and coordinate the management of all other accounts
  • Maintain constant focus on identification of high potential colleagues and foster succession planning opportunities/needs
  • Fluent in both English and Mandarin essential
  • Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs

Experience For Associate Director, Sales & Marketing Resume

  • Work with department managers and corporate staff to develop three year and five year business plans for the company
  • Present, persuade and converse with senior management
  • Own Go-to-Market Collateral for Sales which includes Maker’s strategy, capabilities, talent, programs and audience
  • Establish and build rapport with property General Managers, Directors of Sales, DMCs, community stakeholders and other business partners/accounts to support CME’s business objectives
  • Assist hotels in fully utilizing the available market intelligence for developing strategic plans and better understanding of the competition and the business trend

Experience For Director, Sales & Marketing Execution Resume

  • Conduct periodical reviews on all hotels in the assigned area and identify hotels with a shortfall in revenue against budget or a downtrend in business. Work with the hotels on developing strategies and plans addressing the issues and follow through on the execution
  • Work closely with Regional Director of Sales & Marketing and Revenue Management team on driving hotel performance with emphasis on high CTP hotels and key cities. Ensure that the hotels are making full use of the corporate resources and provided with full support from all disciplines
  • Ensure that the hotels are fully utilizing the support from Regional Sales Team in pursuing business from key target segments and accounts
  • Assist hotels in driving PCR contribution and utilizing the PCR database for promotions and awareness building. Provide support to hotels on growing the system contribution by maximizing the use of all booking channels
  • Work with New Hotels Opening Performance team in the development of the pre-opening sales and revenue planning of new hotels and to ensure that the plans are well executed. Keeps abreast of Sales & Marketing related best practices in the assigned area and take the initiative to share with other Area DOSMs and DOSMs

Experience For IT Solutions Director, Sales & Marketing Resume

  • Ensure synergy in the use of hotel operating systems, technology and sales practices and the sharing of best practices
  • Achieve budgeted revenues and maximize profitability within all areas of responsibility. Drive the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel. Produce monthly reports and sales forecasts
  • Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions
  • Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate. Create and develop special events and sales blitzes to showcase the hotel to potential clients
  • Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel
  • Reviews and monitors company accounts room night production report based on account and individual sales managers’ productivity to ensure sales objectives as related to revenue monthly budgets are achieved
  • Responsible for controlling all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers/confirm with General Manager or Raffles Hotels & Resorts – based on volume (hotel’s top productive accounts)

Experience For Director Sales & Marketing PSS UK&I Resume

  • Responsible for all Sales Colleagues’ achievement of individual goals
  • To embody the go-to-person for both accounts on all Reebok matters and represent the assigned accounts internally as an ‘ambassador’ towards all functions and vice versa and manage all interfaces
  • To be responsible for all sales colleagues’ achievement of individual goals
  • To provide guidance and direction in the development of segment action plans
  • To be responsible for account management of key market segments
  • Prepare and execute the annual Sales & Marketing Plan and Budget to achieve the revenue goals having applied comprehensive and strategic knowledge of STR (other), competitor metrics, and Supply and Trend/Demand

Experience For Associate Director Sales & Marketing Resume

  • Play an active role in Revenue Management to drive achievement of optimal revenues/yield, through the development, management and education of positioning, market conditions/demand, distribution and allocation, segmentation, pricing, and creative offerings
  • Responsible for the management of all aspects of the Sales Incentive Program including effective communication and education of all eligible participants concerning the specific achievement criteria and governance, colleague performance expectations, measures, and tracking
  • Direct the activities of outside agencies and internal colleagues on local and in-house advertising campaigns; supervises the production and distribution of literature and collateral
  • Play a key role in fostering supportive and collaborative Owner relations
  • Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals
  • Ensure PEP’s and training plans are developed and delivered across the group

Experience For Associate Director, Sales & Marketing SMA Resume

  • Able to evaluate activities and decisions from a commercial perspective, achieving short-term financial efficiency as well as longer-term business objectives
  • Liaise with Public Relations to stimulate additional profile within all markets, which complement the sales effort
  • Liaise with the company’s appointed PR company and ensure all PR opportunities are maximized
  • Maintain and develop relationships with counterparts in Europe to assist each other and ensure Emerson’s success
  • Coordinate the preparation of complete and accurate end-of-month reports, according to HighgateHotelSOP’s. Ensure that Sales Managers can explain the importance and components of the report
  • Manage OPEX and CAPEX budgets related to affiliate’s portfolio

Experience For National Director, Sales & Marketing Resume

  • Responsible to control all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers/confirm with GM or ACCORHotels Luxe – based on volume (hotel’s top productive accounts)
  • Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish hotel’s market position (Ex: STR report, competitive shopping report, etc.). Collaborates with Director of Revenue Management on preparing timely and accurate forecasts
  • Prepares and administers hotel’s budget and marketing plan to achieve total hotel revenue goals
  • Oversees SEM/SEO initiatives and the management of all online profiles including, OTA’s, wholesalers and all other key sites
  • Cultivates relationships with Pacific Northwest customers through customer visits and interactions. Encourages customer solutions team member’s growth and development through customer visits and interactions as well
  • Manage the creation of case studies, and go-to-market sales collateral
  • Familiar with best practice in sales and account management techniques, across a range of industry sectors and an accomplished practitioner in this field

Experience For Director Sales / Marketing Resume

  • Competent in B2B Customer Support revenue generation in a high tech/capital equipment industry
  • Build relationships by meeting with senior executives (CEO, CFO, CMO, etc.) to discuss their strategic and operational challenges, present best practice solutions to affirm and sell the value of Advisory Board’s memberships
  • Provide thought leadership, impacting/contributing to customers’ way of conducting business on an ongoing basis with a focus on brand and in-store presence
  • Apply cutting edge principles, theories, concepts, and technologies. Champions and develops innovative principles and ideas. Contributes to the company’s long range planning & strategy
  • Act as a change agent/impact player from both an internal and external perspective – contributing to both the Lottery’s and IGT’s national performance
  • Lead sales and marketing personnel and investment to drive growth across the direct and distributor network
  • Support growth initiatives by building plans to take share in the market

List of Typical Skills For a Director, Sales Marketing Resume


Skills For Director, Sales & Marketing Resume

  • Ales management experience or Senior Sales / Team Lead experience in managed care industry with demonstrated management track record
  • Professional presentation and excellent communication skills
  • Posses strong leadership, management and negotiation skills
  • Prioritize focus areas and manage time effectively
  • Sales/ marketing experience- PL business experience an asset
  • Prior experience in an AccorHotels-managed hotel and an upscale hotel is an advantage
  • Excellent ability to manage multiple tasks and prioritize activities
  • Operate and communicate as part of a global team, with a demonstrated ability to lead and develop a team

Skills For Director Sales & Marketing Resume

  • Strong and involved leadership style with a demonstrated ability to interface across business teams
  • Help enhance the team’s operational and business acumen skills
  • Effectively manage Private Label operating budgets
  • Demonstrated talent in recruiting, developing, motivating and retaining a high output team in a fast paced environment
  • Strong understanding of forecasting, sales allowances and funding
  • Experience working with the art departments for product packaging
  • Experience working in a matrix organization and collaborating with team cross-functionally across countries
  • Experience in dealing with budgets and outside vendors
  • Successful experience in Medicare marketing and/or sales

Skills For Associate Director, Sales & Marketing Resume

  • Marketing, sales and/or community outreach management experience
  • Experience working with airline customers
  • Previous engineering or technical experience
  • Sales and manufacturing experience required
  • Driven, self-motivated and results-oriented and strong customer orientation
  • Design effective sales deployment schemes & market assignments
  • Excellent interpersonal, communications and problem solving abilities
  • A proven track record of performance excellence in meeting targets and objectives
  • Experience in Sales and Marketing position

Skills For Director, Sales & Marketing Execution Resume

  • Previous marketing and/or sales experience required
  • Direct experience building triangulated analysis used to develop and implement strategies
  • Experience dealing with over the counter products
  • Experience as a sales leader in a technology-oriented organization
  • Exposure or direct experience with M&A activities
  • Skill in partnership development

Skills For IT Solutions Director, Sales & Marketing Resume

  • Advanced user of Microsoft Excel, with good knowledge of Microsoft Outlook, Office and Power Point
  • Progressive sales management experience in the in UK and EMEA market
  • Demonstrated ability to drive business growth year over year
  • Experience with a Business System such as SAP desired
  • Have valid driver’s license and insured, reliable vehicle
  • Experience with Direct Member / Provider Engagement

Skills For Director Sales & Marketing PSS UK&I Resume

  • Proven track record of employee development and mentorship
  • Demonstrated in-depth knowledge of value selling, lead generation and literature fulfillment process
  • CRM knowledge and Call Center Management experience desired
  • Strong leadership and mentorship from a group of seasoned professionals
  • Evaluate in-house and external sales and marketing related resources and make recommendations for their utilization in a more cost effective manner
  • Marketing management experience required
  • Strong understanding of the Home Entertainment landscape
  • Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives
  • Maintain open communication and foster effective and relevant relationships with Global Sales and Corporate Hotel Sales & Marketing colleagues

Skills For Associate Director Sales & Marketing Resume

  • Hands-on experience in enterprise solutions marketing, market analysis and content management
  • Establish productive relationships with peers and strong internal company relationships built on integrity, support and respect
  • Ensuring effective Revenue Management with a mandate toward the optimization of revenue and occupancy and negotiates rates accordingly
  • Five years hotel sales experience of which at least two years has been as Senior Sales & Marketing executive in hospitality industry
  • Demonstrates leadership in Revenue Management, ensuring revenues/yields are maximized based on demand and growth requirements
  • Develop strong community and public relations by ensuring property participation in local, regional and national tradeshows and client events
  • Demonstrates leadership in Revenue Management, ensuring revenues/yields are achieved
  • Maintains a strong relationship with owners and actively participates in the preparation and delivery of monthly/quarterly/annual business reviews
  • Set guidelines and make decisions on resource prioritisation in project pursuit activities

Skills For Associate Director, Sales & Marketing SMA Resume

  • Ensure effective communication to customers and internal stakeholders
  • Develop strong partnerships with local organizations to further increase brand/product awareness
  • Working with marketing teams on business requirements for digital marketing technology RFPs
  • Advocating and supporting sound business and sales decision making
  • Preparing weekly, monthly and quarterly annual reports, budgets, marketing plan, strategy plans as required
  • Working closely with the Public Relations and Programming managers to ensure maximum results from combined sales and public relations activities

Skills For National Director, Sales & Marketing Resume

  • Ensuring a clean and safe working environment with active participation in Health & Safety
  • Working with consultants to design a new dashboard to track brand performance,
  • Working with sales leadership on CRM system design
  • Working with the IT operations on website builds and launches
  • Allocating quotas and objectives and evaluates results through proactive performance management

Skills For Director Sales / Marketing Resume

  • Allocating tasks for each sales person and setting geographic call pattern and product responsibilities
  • Setting overall strategy for sales approach with regard to the management of all Inbound Operators and Wholesalers, locally and internationally for the hotel
  • Setting overall strategy for sales approach with regards to travel agents, leisure, corporate markets and Mice market
  • Outlining structure of weekly reports
  • Invoicing and sales gross margin
  • Gathering and analyzing the intelligence of the competitor: product and service delivery
  • Develop a monitoring and reporting system for all sales and marketing programs and expenses to assist with developing metrics and optimizing marketing efforts

List of Typical Responsibilities For a Director, Sales Marketing Resume


Responsibilities For Director, Sales & Marketing Resume

  • Successful demonstration of strong analytical skills along with attention to detail
  • Create and execute go-to-market strategies that effectively address changes in macro trends, end user behavior and opportunities for growth
  • A proven business experience with global and highly recognized brands
  • Work closely with Revenue Management to effectively yield rates for all market segments based on need periods
  • Orphan/rare disease product marketing experience required. Pediatric experience would be valuable, but not required
  • Remains informed of the competition’s Sales and Marketing strategies and counteract effectively to secure maximum business for our hotel and our company
  • Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product and service responses
  • Strong track record of inspiring leadership and leading teams

Responsibilities For Director Sales & Marketing Resume

  • A global mindset and previous experience working in an international environment
  • Previous senior leadership experience within Sales and Marketing required
  • Extensive experience in luxury tourism marketing and public relations
  • Leadership competence and experience from previous line manager positions
  • A genuine and strong ability to inspire, develop and motivate individuals and teams
  • Establish, maintain and grow good relations with your internal and external partners
  • Develop go-to-market plans and priorities for new products and new technologies, spanning multiple vertical markets
  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals

Responsibilities For Associate Director, Sales & Marketing Resume

  • Design effective sales deployment schemes & market assignments
  • Capable to prioritize and focus even in situations with high workload
  • Excellent understanding of all market segments to include Leisure and Business, Transient, group and tour
  • Maintains regular and effective communication with other local hotels while working with the Regional DOS&M on synergistic opportunities
  • Provide leadership by setting goals and priorities aligned with the long term growth strategy of the resort

Responsibilities For Director, Sales & Marketing Execution Resume

  • Demonstrates Fairmont Service Promise Standards and Fairmont Values in all interactions with both colleagues and guests
  • Proven record of being resourceful
  • Experience with a CRM such as ACT! desired
  • Post-secondary education in Hospitality Management, Sales, and Revenue & Commerce experience an asset
  • Knowledge of Marsha, Opera, CI/TY, Epic & E-tools experience an asset
  • Sales/marketing management experience

Responsibilities For IT Solutions Director, Sales & Marketing Resume

  • Experience working with aircraft interiors
  • Preparing and administering the hotel's marketing plan and budget to achieve total hotel revenue goal
  • Directing the activities of outside agencies and internal staff on local and in‑house advertising campaigns
  • Leading a motivated, competent staff consistent with hotel, regional and corporate needs through implementation of approved Human Resources and Sales Programs
  • Participating as an active member of the Hotel Executive Committee and the Regional Sales Team

Responsibilities For Director Sales & Marketing PSS UK&I Resume

  • Supervising the production and distribution of literature, collateral materials, room displays, audio visual aids
  • Overseeing the hotel’s Revenue Management operations, decisions and strategies
  • Ensuring the integrity of the key account/key prospect data base and monitors staff input for accuracy, thoroughness and coverage of the local area
  • Taking an active role in regional tourism organizations and DMO’s
  • Own the business forecasting process for the President’s Operating Report (POR) including monitoring and reporting
  • Strategic planning: sales and market communication strategies by market segment (not including pricing, statusing and inventory control)
  • Co‑ordinating and conducting periodic pricing reviews
  • Create client proposals demonstrating the economic and operating value propositions that being supplied by District Energy and/or CHP provides
  • Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering

Responsibilities For Associate Director Sales & Marketing Resume

  • Ideate and develop strategic integrated advertising sales and marketing programs for national, regional and local advertising clients
  • Provide direction, leadership, feedback and support to divisional associates by planning, supervising and evaluating work
  • Define and execute the strategic direction for product development, graphic design/packaging and marketing services to drive increased consumer demand
  • Assist BU resources in reviewing project requirements, specifications, and pricing on all new potential applications and development projects
  • Actively seek out and recommend new products and services that increase profitability of existing and new customers in San Francisco and surrounding areas
  • Direct and manage all activity related to the Sales & Catering department, ensuring all service standards are followed
  • Develop/implement key segment strategy & managing key accounts (both existing & target)
  • Responsible for establishing all sales quotas as outlined in the budget and driving performance with sellers to ensure goals are achieved

Responsibilities For Associate Director, Sales & Marketing SMA Resume

  • Develops competitive service and pricing analysis to establish new pricing that meets revenue and contribution objectives
  • Maintain up to date knowledge on industry pricing trends; monitor competitive pricing in area
  • Act as part of the UK & Ireland Senior Management Team in developing and implementing agreed strategic imperatives
  • Develop/maintain an efficient process for routing of PL material through the development process up to and including delivery of the product to the customer
  • Ensure focus is on proactive selling as well as reactive selling

Responsibilities For National Director, Sales & Marketing Resume

  • Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications
  • Proficient in managing/using sales automation CI/TY & PMS systems
  • Participate in the development and execution of a strategic business plan by providing and analyzing current and projected sales data
  • Oversees marketing, e-commerce and social media development for all hotel activity including F&B
  • Implement and supervise execution of Sales, Marketing and Public Relations strategic plans to continue the repositioning of Fairmont Empress
  • Provide overall leadership, direction, training and development to the Sales, Marketing, Conference Services, Public Relations and Revenue teams
  • Advise leadership team on existing and evolving business and operation issues
  • Develop and implement cross-marketing branding strategy

Responsibilities For Director Sales / Marketing Resume

  • Develop/implement key segment strategy & managing key accounts (both existing & target)
  • Proficient in managing/using sales automation (DELPHI) & PMS systems
  • Actively manage the deployment of marketing resources to generate maximum ROI in the key regions
  • Work collaboratively with engineering and product management functions to enable successful product launches
  • Hire and develop sales staff. Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
  • Accountable for WirelessCar sales and marketing strategies ,brand strategy, business development and sales revenue
  • Accountable for KPI’s and other performance targets within sales and marketing
  • HR (recruitments, salary setting, competence development, Personal Business Plans)
  • Member of WirelessCar management team and Steering Committees for key WirelessCar projects

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