Director, Global Marketing Resume Sample
Beth Rau
533 Dayne Summit,
Phoenix,
AZ
+1 (555) 301 3294
Work Experience
Director, Global Marketing
11/2016
-
PRESENT
Phoenix, AZ
- Develop impactful seasonal global marketing strategies to revitalize the brand and cut through
- Align local activation plans in each business unit with global seasonal strategies
- Develop deployment plan specifically for launches and support of products and devices. Ensure Global Marketing readiness for new product launches at least 3 years before launch including trademarks, etc. Execute those plans precisely and measure success against those plans
- Determine, align and implement the strategic direction of delegated Swine portfolio for the next 5-10 years
- Strategic long-visionary thinking of Swine portfolio offerings by MAH
- Create short to long-term business strategy across portfolio and be responsible for including shaping the portfolio and services once addressing future needs and today's revenues generation
- Communicate the strategies appropriately and efficiently with the Regions and Commercial operations stakeholders. Communicate the strategies appropriately and efficiently to all other internal stakeholders including AH Leadership, R&D, MMD
- Life Cycle Management and their coordination with Global TS Directors related to the key Swine Brands within delegated Swine portfolio
- Portfolio management across delegated Swine portfolio assets. Including analysis of gross-margins optimization, supply improvements, rationalization, diversification and business development opportunities
Director Global Marketing
11/2013
-
06/2016
Los Angeles, CA
- Identifying marketing training needs and developing programs to address gaps in local markets
- Management and development of staff; mentor others as appropriate
- Soliciting the cooperation of and influencing the performance of a diverse group of disciplines and functions to meet strategic marketing needs
- Collaborate with a broad array of Eisai stakeholders to integrate insights and implementation of strategies and activities (regions ( including D-TIE), health outcomes, scientific communications, manufacturing, medical, conventions team, regulatory, finance, market research, alliance management, Global Value and Access etc
- Annual Operating Plan responsibility for all commercial activities supporting the AD portfolio including annual budget development to ensure appropriate investment levels and stewardship of financial resources
- Responsible for brand strategy and tactical execution for VARIVAX and ProQuad (ex-US)
- Accountable for achieving financial goals (revenue and OI targets) as well as managing approved budget
- Develop brand specific pricing strategies and make recommendations for all pricing decisions
- Demonstrated experience with diverse marketing frameworks, tools, and processes
Associate Director Global Marketing
08/2007
-
05/2013
Phoenix, AZ
- Demonstrated positive and effective management and leadership skills, including coaching and development of first and second level managers. Emotional intelligence to manage team energy and create an environment that promotes high productivity. Maintains a constructive and composed focus in facing and overcoming touchy situations
- Interpret business’s goals and develop the business’s strategies and tactics to achieve them
- Results oriented and focused to assess customer needs and market trends within the context of product and business capabilities and translate assessment into workable strategy
- Cross-group collaboration skills to work across groups by setting mutual goals, ensuring clarity of goals, and working together in ways which enhance business effectiveness
- Communicates effectively both verbally and in writing to multiple levels both internally and externally to the organization including professional and creative presentation skills. Models open and honest communication
- Sound personal judgment and applications of creative solutions to solve problems effectively and efficiently. Demonstrated ability to lead others in problem solving and program development that demonstrates creativity and good judgment. Ability to build partnerships and work across functional and regional boundaries to quickly engage the most knowledgeable people in solving customer issues
- Effective negotiating and conflict management skills. Logical and strategic thought processes. Quick intelligence, logical and able to process information and learn quickly
Education
Grand Valley State University
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Strong leadership skills and a proven ability to work effectively across geographies and with senior management
- Strong relationship building, problem solving, teamwork, analytical skills, and written/verbal communication skills
- Problem solving – Strong conceptual problem solving skills and business judgment. A proven track record of creativity and execution,
- Relevant Pharmaceutical Industry experience required to include prior pharmaceutical marketing and sales experience
- Strategic thinker with good judgment and strong conceptual thinking skills
- Strong analytical, strategic thinking skills, ability to structure presentations
- Creative problem solving skills and knowledge of best practices from past experience
How to write Director, Global Marketing Resume
Director, Global Marketing role is responsible for analytical, business, marketing, reporting, leadership, direct, interpersonal, travel, modeling, strategic.
To write great resume for director, global marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Global Marketing Resume
The section contact information is important in your director, global marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Global Marketing Resume
The section work experience is an essential part of your director, global marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, global marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, global marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Global Marketing resume experience can include:
- Excellent interpersonal and cross-cultural skills and behaviors
- Life-long learner willing to take classes, read, and utilize resources within and outside company to develop new skills
- Leading the efforts on the global launch of recently approved indication, HL consolidation
- Proven success to develop people and build high-performing, engaged, motivated teams willing to do whatever it takes to meet customers’ needs
- Demonstrated initiative and self-motivation in identifying opportunities and driving continuous improvement
- Marketing and sales experience in international media
Education on a Director, Global Marketing Resume
Make sure to make education a priority on your director, global marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, global marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Global Marketing Resume
When listing skills on your director, global marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, global marketing skills:
- Strong collaboration skills (demonstrated ability to work cross-functionally and cross-divisionally and lead teams to get work done)
- Maintain excellent business writing and editing skills
- Have strong influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams
- Excellent attention to detail, superior communication, customer service and follow-up skills
- Strong creative & analytical skills, ability to evaluate multi-source data and draw global trends
- Strong organizational skills, timely delivery of projects
List of Typical Experience For a Director, Global Marketing Resume
1
Experience For Director Global Marketing Resume
- Motivate diverse groups of managers (peers and other non-direct reports) with competing priorities and direction to work together toward common goals
- Good organizational skills and ability to prioritize. Ability to handle multiple simultaneous tasks/projects with limited direction
- Strong strategic planning, analytical and decision-making skills
- Maintain excellent organizational and project planning skills
- Solid organizational, project management, written, oral and presentation skills
- Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts
- Demonstrated ability to lead marketing agencies and inspire strong output
- Strong, experienced leader with energy and passion for customer service. Creates a shared purpose for organization and inspires other to work toward it
- Experience in developing strategy as well as demonstrating success in executing key initiatives is required
2
Experience For Associate Director, Global Marketing Resume
- Demonstrated track record of increasing responsibility within sales and/or marketing
- Relevant integrated marketing communications experience, with a specialization in branding and creative services oversight
- Proven track record delivering outstanding business results
- Related marketing experience
- Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution at a country level
- Demonstrated success in executing tactics required
- At least five years of relevant technical, marketing and/ or sales experience in the Poultry industry in Europe
- Cross-business experiences, including a portfolio of multiple franchise exposure: growth, mature and launch brands
- Experience collaborating with creative agency partners
3
Experience For Associate Director Global Marketing Resume
- Assess and prioritize organizational needs /gaps and opportunities to improve the quality of the company’s information resources
- Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy
- Progressive sales / marketing experience required
- Experience in Industrial Products or Process Industry required
- Demonstrated ability to apply analytics techniques to business problems
- Establishing a clear and expeditious process for identifying, assessing and responding to potential threats Collaborating with Business Unit Countries
- Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
4
Experience For Senior Director, Global Marketing Resume
- Willing to take risks and make tough decisions without complete information and assume responsibility for results
- Leading efforts on the global pre-launch and launch efforts for 2L and 1L indications
- Partnering with R&D to develop product concepts, support their development and life cycle management
- Understanding of animal health industry, market trends, and business environment
- Lead the development and application of the framework for digital marketing, ensuring all different functions are deploying and embracing the digital platform
- Lead the global marketing function, marketing communications, digital strategy, branding and positioning to maximize global growth
- Develop global strategy, brand planning, positioning, messaging, brand name work and brand imagery
- Manage corporate global marketing budget planning, analysis and implementation
- Lead business unit branding and marketing integration activities
5
Experience For Director, Global Marketing Operations Resume
- Build and lead a high-performing, metrics-driven, global marketing organization
- Develops product and technology strategies, research and development requirements, development, and manufacturing coordination for new and emerging products
- Implements a successful “at the door” ROI model focusing productivity per door
- Prepares the 3-year global marketing calendar. Provides guidance to implement the product plan, the brand execution and secures support plans for all regions
- Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)
- Build relationships and support marketing efforts with regional/local market leadership and business development teams
- Create and champion the OMD brand one voice through all platforms including website, blogs, social media, search, etc. as appropriate
- Remain current with relevant marketing trends in the health care and related business and communications arenas
6
Experience For Senior Director Global Marketing Resume
- Work with the Global market insights team to develop forecasting assumptions and models
- Lead the development and execution of the company’s strategic marketing plans
- Act as advisor to senior management on marketing strategies
- Proficient using Microsoft Office Suite (Word, Excel, PowerPoint) required
- Manage, coach and develop Assistant Marketing Manager
- Develop global marketing calendars and cohesive 360 programs
7
Experience For Senior Director, Global Marketing, Multi Resume
- Provide affiliates with appropriate, timely information regarding all the projects
- Work closely with Global Trade Marketing and all affiliate markets to ensure programs meet the channel and / or market needs
- Manage and is responsible for the performance of Direct Reports including on-time performance and accuracy of projects
- Lead/assist in the development and execution of Global Market development/ Marketing plan
- Manages all aspects of product marketing plans to ensure the achievement of financial/budget expectations and product line strategies
- Manage product line pricing strategy & operational executions to meet business objectives
- Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues
- Meets all marketing work-stream deliverables as required in BD Global Product Development Process
8
Experience For Director Global Marketing Operations Resume
- Ensure accurate synchronization between Wiley and our marketing vendor partners, Salesforce.com etc databases
- Provides leadership, support, and expertise to country marketing and sales organizations as well as distribution channels for the product line
- Colaborate with Global Franchises, Regions and Countries to plan and implement the annual brand planning process
- Identify critical marketing processes, practices and expertise that require improvements to strengthen business practices and performance
- Understand macroeconomic, market trends and disruptor marketing approaches
- Build relationship to executive level customer to strengthen TE brand, demonstrating TE technologies and solutions to key customers
- Lead by influence Regional Sales leaders and Product Line Portfolio leaders to align marketing campaigns and digital platforms
- Act as the business’s point of contact for other marketing leaders
- High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences
9
Experience For Director, Global Marketing, Lymphoma Resume
- Support long-term strategic planning process; create clear financial models, forecasts and communications for the business
- Coordinate with other finance organizations (e.g., accounting, FP&A and analytics) to ensure alignment
- Communicate the risks, opportunities and drivers of forecast variances in an insightful, proactive way to facilitate timely and informed decision making
- Drive global marketing activities, materials and processes, and support subs in their implementation to generate growth
- Lead, motivate and develop the marketing team
- Leadership.Lead the team dedicated to Global Marketing initiatives for ACM Global Laboratories
- Accountable for delivering category profit and loss at or above plan
- Ensures Global marketing timetable dates are met in coordination with GBSC
- Strategic, web savvy and familiar with subjects related to employee engagement and experiential marketing
10
Experience For Executive Director, Global Marketing Resume
- Management of global digital strategy or roll-out of digital marketing programs across multiple markets
- A desire to be part of a highly innovative team aimed at transforming the lives of people with serious diseases, their families and society
- Advanced user of advanced marketing automation systems like Eloqua
- Familiarity with pharmaceuitcal commercial compliance promotional and sales practices, regulations, and reporting requirements
- Strength interacting with variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors / start-up organizations
List of Typical Skills For a Director, Global Marketing Resume
1
Skills For Director Global Marketing Resume
- Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritise them
- Strong analytical skills and business acumen, including budgeting, forecasting, etc
- Strong written and verbal communication skills, including the ability to confidently present to senior leaders and groups
- Proven leadership/management skills across diverse stakeholders, and those without direct reporting relationship
- Proven track record of effective cross-functional team engagement and leadership including coaching, motivating and development planning
2
Skills For Associate Director, Global Marketing Resume
- Experience interfacing with R&D, manufacturing, regulatory, finance, and/or experience working with Merck subsidiaries
- Experience in launching “Blockbuster” Brand(s) in major Market(s) would be optimal, as would previous experience in a Global Marketing role
- Demonstrated experience engaging across countries, cultures and differing work styles and approaches
- Grow and leverage team members’ Marketing skills
- Demonstrated knowledge and experience working within promotional regulations required
- Proven track record of building/leading a marketing organisation. Track record from demanding, action-biased environment
- Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights
3
Skills For Associate Director Global Marketing Resume
- Extensive B2B marketing experience, with incredible success stories through taking risks, being bold and brave
- Experience in developing marketing strategies and launching new products and/or new indications.
- A strong track record in accurately forecasting/ meeting projected revenue and budget targets
- Marketing experience in developing consumer products
- Pharmaceutical or biotechnology experience including management of digital marketing programs
- System Administration and marketing experience using Salesforce.com – comfortable with workflows and APEX triggers
- Biopharmaceutical brand planning, marketing and/or product launch experience preferably at both global and country levels
4
Skills For Senior Director, Global Marketing Resume
- Develop omni-channel strategy including in-store experiences that support overall line concept
- Position requires 10+ year’s Beauty industry Marketing experience
- Experience in setting a vision for a team and for a company’s digital strategy
- The position requires senior level experience in sales and marketing management
- Demonstrated progression of responsibility and confidence working in a matrix environment
- Demonstrated excellence in tactical implementation, project planning, and communication
- A strong understanding of the legal and regulatory environment
- Experience working with teams across multiple countries
- Strong strategic and analytical mind-set & business acumen. Track record from growing P&L’s
5
Skills For Director, Global Marketing Operations Resume
- Experience and successful track record leading product innovation and commercialization required
- Proven track record of developing talent
- Strong customer and vaccine knowledge and the ability to focus on customers and patients when making decisions
- Experience in managing external agencies and/or vendors on a day-to-day basis and budget management
- Cross-geography, including global and/or international experience
6
Skills For Senior Director Global Marketing Resume
- Establishing and leading the strategy, scope, process and programs of the international strategic marketing organization
- Achieving desired outcomes within established time and budget parameters
- Driving continual growth in both commercial and financial goals
- Willing to roll up sleeves and get work done, even when at times its outside the scope of the job
- Manage Global Marketing Operations team, including hiring, onboarding, developing and retaining talent
- Responsible for attending, presenting and recapping all marketing topics for relevant category
- Support upgrade of Fossil Group’s marketing capabilities across a balance of hiring top industry talent and developing our existing team members
- Partner with Creative, Visual Merchandising, and Marketing to optimize video messaging in-store, based on regional relevance
- Responsible for all strategic elements of category: Feasibilities, COG, pricing, sku management, promotional and tooling budget, calendar and merchandising
7
Skills For Senior Director, Global Marketing, Multi Resume
- Implement the Global marketing plans (known as mPlans) into the region for the strengthening of the strategic positioning of global brands
- Drive the execution and ongoing implementation of the OMD agency branding and positioning
- Identify gaps in marketing capabilities and work with Global Training to develop solutions and innovative brand initiatives
- Develops and presents to management marketing plans specifying the long-term strategic objectives and year-to-year sales goals
- Works with all cross functional Groups (Product Development; Packaging; Design; Creative; Copy; Education; Communications) to bring new programs to market
- Partners closely with Product Development on product concept, positioning, development, all testing and claims, and communication of technologies and benefits
- Works with Cost Accounting, GSR and Packaging groups to ensure that feasibilities and preliminary costs are accurate and on time to supply to the markets
- Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and
- Actively managing pre-launch and post-launch marketing budget
8
Skills For Director Global Marketing Operations Resume
- Be flexibility and resilience, including ability to adapt to changing/uncertain conditions
- Responsible for marketing budget planning and management
- Development of event themes, surveys and programming related to global events
- Partner briefing, evaluation and collaboration
- Work with client leads to distribute logistics, surveys, client speakers, client calendars and other supporting information
9
Skills For Director, Global Marketing, Lymphoma Resume
- Support local market leadership and regional business development leads in curating a global program representative of all regions
- Work on strategy of the brand and its statement in makeup and skincare in the ever-changing environment today
- Aligns global coffee marketing initiatives across international markets
- A track record of successfully working with R&D
- Develop and Maintain merchandising calendars
10
Skills For Executive Director, Global Marketing Resume
- Liase with Creative Operations to refine the Creative, SD and Visual Merchandising development and approval process
- Work with Merchandising on development of updated Makeup Caddy
- Drive value analysis in making new lines efficient and profitable
- Works with Global Business Planning to develop new product forecast estimates in line with strategy
- Supports ED in the development of global marketing category strategy
- Work with all levels of employees, including senior leadership, and apply agile development methodologies
- Involve in the strategic long-visionary thinking of Poultry business offerings by MSD Animal Health
- Maintain regular feedback and clear communication with other stakeholders (Global Marketing and Technical directors and Support functions
- In a marketing function in a corporate, matrixed, preferably global organization
List of Typical Responsibilities For a Director, Global Marketing Resume
1
Responsibilities For Director Global Marketing Resume
- Effectively manage and develop team of direct reports, increasing level of skill, marketing acumen and expertise within the team
- Have strategy and execution skills with ability to operate strategically, tactically, and operationally
- Develop strong relationship with licensor team, and manage approval process
- Ensure Industrial’s growth strategy is in line with TE and broader segment priorities
- Working knowledge of Microsoft office (e.g., Outlook, Word, Excel, Power Point)
- Responsible for attending, presenting and recapping all Marketing topics for important relevant categories
- Primary marketing and sales point of contact for Rodale’s international marketing and sales – both internally and externally
- Works closely with the rest of the marketing team and always maintain a team building attitude
2
Responsibilities For Associate Director, Global Marketing Resume
- Supports ED in the development of global marketing collaboration strategy
- Position requires some internationaltravel
- Directs all forums for program/product development to ensure that programs meet Clinique’s strategic and financial objectives for specified segments
- Responsible for managing, coordinating and facilitating all legal aspects (legal interface) for collaborations/contracting (i.e. NDAs, contracts, trademark renewals, etc) Ensure timelines
- Participates in the development of three year collaboration planning, global and regional marketing calendars
- Responsible for all strategic elements related to collaborations: Feasibilities, COG and pricing; sku management, promotional and tooling budget, calendar and merchandising
- Responsible for updating and maintaining collaboration budget ($1.4 m)
3
Responsibilities For Associate Director Global Marketing Resume
- Prepares presentations for various senior management meetings, strategy meetings, Orientations, Regional meetings, Retailer meetings, TTT etc
- Formalize a comprehensive digital innovation education program that evangelizes the use of digital through planning tools, training modules and clear communications that increase the capabilities of Visa’s global marketing community
- Global Leadership Team (Global and Geography Marketing Heads) and their respective teams
- Partners with the Vice President in defining the global brand strategy
- Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales
- Visa Inc. SVP CMO, Core Products
- Global Insights, Research & Analytics Team
- Global Services (Visa’s Technology Management Team)
- Ensures proper input of Product Launch information into the ‘Portal’ system to kick off and track programs
4
Responsibilities For Senior Director, Global Marketing Resume
- Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations
- Neuroscience marketing experience, with strong knowledge in the Alzheimer’s disease (dementia/cognition) therapeutic categories
- Becoming recognized as a leader and a subject matter expert for the product and the lymphoma treatment landscapes
- Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor
- Spearhead brainstorming design and development of all approved DKNY initiatives, in conjunction with support and partner groups, of all aspects of sampling, collateral, advertising, seasonal and promotional programs and ensure timely launches of marketing initiatives within budget and COG’s targets
- Manage the team’s Global Marketing calendar of activities and events
- Develop monthly marketing presentations and support for management meetings
- Direct efficient processes for global team project management
5
Responsibilities For Director, Global Marketing Operations Resume
- Support development and execution of special projects as needed
- Be the brand champion on the team understanding and communicating licensor priorities, changes and ensuring all customer touch-points don’t stray from core guidelines
- Lead global Therapeutic Area efforts in patient messaging, tools, and programs; working directly with the agency on record
- Lead integration support for the brand while partnering with the Project Swift integration team
- Develop collateral materials to support global execution of brand and disease messages to HCP and patient audiences
- Leading the development of key elements of positioning, messaging, value proposition, creative campaign, and promotional pieces as we plan for future HL indication(s)
6
Responsibilities For Senior Director Global Marketing Resume
- Contributing to development of package inserts, commercial forecasts, brand budgets, and business cases for R&D investment decisions
- Monitor clinical and marketplace developments and assess impact on Vertex’s competitive position
- Contribute to the development of an Impact Measurement capability. Build fundamental measurement skills across the integrated business team. Selectively increase and enhance the company’s use of advanced modeling and analytical methods
- Involved in planning and creating the global marketing strategy for MMS, working with Platform leaders, Regional Marketing leaders and BU Marketing Management teams. The global marketing strategy includes market research, marketing planning for "how to win", sales support and customer training for legacy and new solutions
- Exude strong communication and presentation skills
- Use strong project management skills to manage multiple projects concurrently
7
Responsibilities For Senior Director, Global Marketing, Multi Resume
- Be able to operate collaboratively in a matrixed team environment
- Support efforts through Marcom and Public Relations to drive and manage Arconic’s brand
- Have the capacity to lead a branch wide, geographically dispersed organization
- Manage content submission, management, translation services and updates for OMD’s 200+ local market websites across all regions
- Curate the evolution of the OMD brand to ensure a consistent visual identity and alignment on applications globally
- Lead cross functional teams required to achieve key brand initiatives; Define and clarify initiatives, set objectives, and manage the team, timelines and resources needed
- Partner with functions including but not limited to Sales, Training, Market Access, Managed Markets, Commercial Operations, Patient Advocacy, Patient Support, etc. to ensure all efforts are fully aligned and executed with excellence
8
Responsibilities For Director Global Marketing Operations Resume
- Partner with sales and country-level leadership to achieve sales goals and other corporate objectives
- Monitor team performance, competitive environment (as appropriate), and customer insights to quickly identify opportunities and adjust strategies and activities accordingly
- Lead cross-functional commercial partners in the strategic planning for tactical plans and budget allocation for volanesorsen and future portfolio; Involve key stakeholders in every step of the planning process to ensure strong pull through
- Initiate, establish and maintain relationships with key opinion leaders in relevant therapeutic categories in partnership with global field based teams
- Select and effectively manage external partners. Ensure they are delivering upon commitments – insightful thinking, quality deliverables, meeting timelines, on or below budget
- Contribute as a thought leader on cross-functional strategy projects that require input from and have implications on functions outside of commercial (eg. business development initiatives, life cycle management, PR, etc.)
9
Responsibilities For Director, Global Marketing, Lymphoma Resume
- Proactively ensure that marketing strategies and tactics are consistent and appropriately developed in partnership with colleagues from Medical, Compliance, Regulatory, and Legal
- Ensure Akcea cornerstones of patient-centricity and spirit of partnership are embedded throughout marketing organization and initiatives
- Develop and deliver insights on external environment, including competitive landscape, payer/reimbursement requirements, and unmet medical needs
- Represent Akcea in relationships with key stakeholders at the national and global level
- Serve as the commercial representative on global product team
10
Responsibilities For Executive Director, Global Marketing Resume
- Identify and develop key opinion leaders
- Drive all commercial considerations of biomarker identification and companion diagnostic development
- Partner with regional teams to ensure diverse commercial insights brought into development process
- After launch, provides strategic leadership of the brands and coordination across regions
- Travel globally (~20%)
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