Marketing Director, Solutions Resume Sample

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Jessika Thompson
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Work Experience


Director, Solutions Marketing
08/2017 - PRESENT
Dallas, TX
  • Direct Solution Team’s efforts in providing information based services to our clients
  • Manage lead allocation process and leverage Solutions’ CRM system
  • Define market opportunity and perform segmentation/targeting work (with Product Management)
  • Identify, characterize and map competitive landscape and enabling partners
  • Map buyer journey: key roles, content needs, and develop buyer personas
  • Build value proposition, positioning, and messaging
  • Blueprint buyer’s journey and map buyer decisions and content needs at each stage
  • Develop messaging, positioning and conversation roadmap(s) based on buyer journey
  • Concept, design and develop content, tools and resources (whitepapers, presentations, webinars, surveys, ROI tools, benchmarking tools, etc.) required at each point in buying cycle (for demand offers and sales enablement)
Solutions Marketing Director
03/2012 - 02/2017
New York, NY
  • Definition and execution of client/projects
  • Competitive analysis support during the entire lifecycle – supporting understanding of the ability to win the taking into consideration location, size and scope
  • Quality of Service/Brand Loyalty
  • Serve as a role model for establishing effective cross-functional relationships with the GSD, DGG and other Agilent organizations’ marketing, field operations, R&D, Engineering, and Applications Development for Product Development efforts
  • Develop and implement the market communication and branding strategy for the assigned area at customers and end-consumers, in line with DSM’s strategies, in order to increase brand awareness and to create customers pull
  • 10~15 years of experience in product and solutions marketing across APJ
  • Be a very good evangelist and storyteller. Have the ability to communicate that story verbally and in writing with strong presentation skills. Be able to translate geeky-widget-speak into business benefits that resonate with customers and reporters
  • Work in a matrix reporting structure with strong cross functional collaborative and influence skills
  • Understanding of VMware’s SDDC, EUC and Cloud portfolio and differentiating value proposition
Product & Solutions Marketing Director
11/2007 - 10/2011
Chicago, IL
  • Leverage an in-depth understanding of Banking & Financial Services industry to uncover customer needs – industry drivers, buyer pains, and key industry use cases – and develop solutions leveraging Axway’s platform
  • Define the market opportunity, segmentation and buyer’s journey, providing market insights and guidance that inform the Banking & Financial Services solutions roadmap
  • Develop go-to-market strategy and work with cross- functional teams to drive execution of strategy that builds awareness and creates demand for Axway’s solutions for Banking & Financial Services
  • Build industry-specific buyer and user personas and develop relevant content for industry inbound and outbound marketing activities that supports the buyer’s journey for target persona(s)
  • Develop various external-facing content that communicates Veritas’ differentiators leveraging the latest digital/social vehicles
  • Defining the messaging, positioning and associated go-to-market strategy related to Ellucian and partner solutions, and working with other parts of the organization to ensure they are executed. This includes content that establishes Ellucian as a thought leader, and drives leads and sales for the solutions globally
  • Creation of marketing materials and solution messaging to be used across all channels
  • Partnering closely with the sales and inside sales teams to develop compelling sales enablement tools and to support the sales strategy

Education


Upper Iowa University - Waterloo Center
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Excellent communication skills, polished presentation skills, and good interpersonal skills
  • Leader with demonstrated project management and project team leadership experience and skills
  • Demonstrated decision making and problem-solving skills
  • Demonstrated outstanding communication, writing, and presentation skills
  • Excellent time management, organisation and people skills as well as the ability to manage and complete numerous tasks at once
  • Demonstrated experience developing effective, cross-channel marketing strategies and smart marketing partnerships
  • Experience in Enterprise and Data Center marketing with a proven track record of delivering thought leadership in the industry

How to write Marketing Director, Solutions Resume

Marketing Director, Solutions role is responsible for marketing, communications, leadership, presentation, software, reporting, b2b, research, finance, training.
To write great resume for marketing director, solutions job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Director, Solutions Resume

The section contact information is important in your marketing director, solutions resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Director, Solutions Resume

The section work experience is an essential part of your marketing director, solutions resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing director, solutions responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing director, solutions position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Director, Solutions resume experience can include:

  • Excellent people skills and ability to manage diverse team experience levels
  • Excellent Microsoft Office skills, with advanced proficiency in PowerPoint and Excel
  • Very strong communicatin skills
  • Liaising with internal teams to leverage resources/skillsets across the DJ organization to realize this vision
  • Effectively manage a team of direct and indirect resources
  • Reworking how we measure the effectiveness of our solutions – from eyeballs to engagement, and eventually to attribution

Education on a Marketing Director, Solutions Resume

Make sure to make education a priority on your marketing director, solutions resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing director, solutions experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Director, Solutions Resume

When listing skills on your marketing director, solutions resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing director, solutions skills:

  • Demonstrated experience managing marketing activations on deadline, on brief and on budget
  • Strong preference for experience marketing software to higher education institutions globally
  • Strong preference for experience with B2B enterprise software, platforms, analytics
  • Effectively work independently as well as in a team environment
  • Enable the Sales organization to be effective selling into priority vertical accounts
  • Partner with MarCom team to effectively develop and execute integrated campaigns that optimize marketing mix and generate results

List of Typical Experience For a Marketing Director, Solutions Resume

1

Experience For Director, Solutions Marketing Resume

  • A proven writer and clear communicator with the demonstrated ability to craft stories that speak to solving customer challenges
  • Business experience
  • Proven ability to drive creation of campaign content and assets (whitepapers, infographics, videos, etc.) to support demand generation campaigns
  • Create customer centric positioning and messaging that clearly communicate how Forrester can help solve big customer challenges
  • Work across the Marketing team to promote Solutions within Demand Generation campaigns, Content, PR, Field Marketing, and Social
  • An independent thinker that holds an outside-in, customer-first approach to Marketing
  • Comfort marketing intangible products and services
2

Experience For Solutions Marketing Director Resume

  • Leadership abilities to provide strategic direction to and execution through cross-functional teams
  • Manage projects and deliver to committed deadlines
  • Craft market-validated, vertical-specific value propositions, competitive positioning, key messaging; and develop supporting sales tools that maximize sales productivity and effectiveness
  • Inform and guide Revenue Marketing programs with vertical-specific domain expertise and content to achieve segment and vertical new bookings goals
  • Lead industry and competitive intelligence gathering, market research and voice of customer analysis to gain understanding of segment, industry, buying cycle and persona dynamics. Convert market knowledge into actionable recommendations
  • Engage with Sales, Product Management, Product Marketing and Client Success teams to understand and address prospect and customer needs, competitive dynamics, macroeconomic trends, and emerging technologies
  • With the Director of Product Marketing, lead and continually optimize the company’s go-to-market disciplines to ensure cross-organizational alignment on offering definition, operations and rollout
3

Experience For Senior Director, Solutions Marketing Resume

  • Partner with the Solutions Marketing leader to develop and execute a strategic marketing plan for Vizient solutions to support the business objectives and enable sustained growth, including launch plans for new solutions and strategies for lead generation and nurturing
  • Define competitive positioning aligned to market needs and segments
  • Drive the related thought leadership agenda
  • Actively monitor plan success and adjust performance as needed
  • Build relationships in product strategy and management, business unit operations and the commercial teams to ensure success of the solutions
4

Experience For Product & Solutions Marketing Director Resume

  • Represent the voice of the member and the market for solutions
  • Partner with product strategy and management on solution roadmaps and budgets; lead the development of the commercial marketing plan; collaborate on new solution development to ensure alignment to member needs and market competitiveness
  • Collaborate with Member, Market and Competitive Intelligence team to ensure marketing plans meet customer needs and are executed with data driven insights and key industry analytics
  • Partner with Marketing Analytics team to develop and report on metrics associated with the success of marketing programs and the commercial success of the solutions
  • Play an active role in editorial and content management
  • Ensure brand and process compliance
5

Experience For Analytic Business Solutions Marketing Director Resume

  • Communicate and persuade, in both written and oral forms
  • Build executive-level relationships
  • KPIs: solution win rate, global revenue/PV target attainment
  • B2B product marketing/management experience in technology/software space (or equivalent skills and knowledge). Background preferably includes marketing of enterprise-class solutions, such as enterprise software, BPM, or SaaS services targeting Finance, Operations and IT professionals
  • Outstanding messaging acumen. Blend of business analyst, story teller and product SME. Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes). Has ability to “see” the unseen story/generate story from disparate pieces—amplify mole hills of differentiation into mountains
  • Quickly assess and understand merchant business processes, understand how payment management technologies can be applied to improve results, and synthesize into meaningful, quantifiable, differentiated business improvements and messaging. A systems thinker
6

Experience For ENP Director of Solutions Marketing Resume

  • Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). A stickler for communications efficacy and integrity
  • Proven ability to create decision-oriented sales tools (solution/organization maturity phases, ROI tools, configuration tools, competitive comparisons, etc.)
  • Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process, and propose actions
  • Possesses professional presence and demeanor, is calm and measured in the face of challenge; exhibits effective individual contributor leadership skills. Self-starter, collaborative. Builds cross functional relationships with Sales, Product, Customer Support and other stakeholders
  • Create Marketing strategies to drive awareness and growth of Forrester Solutions to the market and the channel
  • Develop and maintain a deep and unique perspective on the challenges and opportunities facing Marketing & Strategy and Technology Executives leveraging Forrester’s research and insights
  • Develop and maintain expert-level knowledge of Forrester’s intellectual property and product suite
  • Analyze and understand the competitive landscape to successfully position and differentiate Forrester’s Solutions
7

Experience For Director, Filter Solutions Marketing Resume

  • Create first generation Sales assets and training materials to communicate the value of Forrester’s Solutions to current and prospective customers across different customer segments
  • Build a library of value stories that showcase how Forrester Solutions have helped our customers drive measurable business growth
  • Partner with the Product organization to shape current and future Forrester Solutions
  • High clock speed and the ability to work without constant oversight or a support team
  • Analyzing sales data and account intelligence, interviewing EMEA team leads, and soliciting client and agency feedback to determine the stature and strength of Dow Jones in market
  • Managing the day-to-day execution of the marketing plan, from brokering of partnerships, creation of materials, production of activations overseeing campaigns (events, digital, print) to follow-up
  • Either direct sales experience or experience working with sales and interacting directly customers to develop differentiated value props, content, and training
8

Experience For Marketing Director Enzyme Solutions Resume

  • Director-level or higher experience in product and/or solutions marketing
  • Proven ability to create decision-oriented sales tools (ROI tools, configuration tools, competitive comparisons, etc.)
  • Proven ability to drive strategy and execution of large and complex, multi-disciplinary projects
  • Writing and submitting award submissions
  • Tracking and reporting on performance across a range of key metrics
  • Optimizing marketing plan on a quarterly basis to reflect lessons from performance analysis above
  • Leading PR/comms strategies to promote key wins and developments
  • Assist events teams with Expo messaging and strategy and session reviews for customer led sessions – ensuring quality and consistency of content
  • Management of marketing budget
9

Experience For Director of Solutions Marketing Resume

  • B2B product marketing/management experience in technology/software space (or equivalent skills and knowledge). Background preferably includes marketing of software solutions to small and medium-sized businesses and developer audiences
  • Outstanding messaging acumen. Blend of business analyst, storyteller and product SME. Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes). Has ability to “see” the unseen story/generate story from disparate pieces—amplify molehills of differentiation into mountains
  • Develop messaging and positioning for cross-product launch content and activities – this includes both external marketing and internal sales enablement content
  • Lead solution messaging and nomenclature development, especially as it relates to cross-product or cross-initiative content
  • Drive content tracks, topics, abstracts, and content review, and quality improvement for key internal and regional customer events
  • Interact directly with ServiceNow practitioners and customers to have an inherently keen sense of their pain points and solution / business requirements
  • Produce and deliver high-quality campaign assets and sales enablement materials for solutions (cross-product) use cases
10

Experience For Director, Solutions Product Marketing, APJ Resume

  • Domain expertise in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS)
  • Conduct extensive competitive analysis and identify and understand target segments, verticals, personas, use cases, and new market opportunities
  • Create compelling assets that integrate tangible proof points, differentiation and business value, enabling Sales to confidently articulate and position the solutions’ value proposition
  • Work with Marketing Operations to align marketing metrics to the market solutions; contribute to the development and refinement of metrics, KPIs and measurements
  • Build strong cross-functional relationships internally and externally
  • Track record of building strong internal and external relationship networks with influencers, vendors and customers

List of Typical Skills For a Marketing Director, Solutions Resume

1

Skills For Director, Solutions Marketing Resume

  • Experience leading a team in product planning and launching successful systems and/or software products to market
  • Work experience in marketing, sales, or consulting roles in the data and analytics market
  • Flexible and responsive attitude capable of managing multiple, shifting priorities
  • Own the discipline and decision criteria for identifying and prioritizing new vertical market opportunities
  • B.S. in Marketing/Communications or related field, with strong technical/systems aptitude
2

Skills For Solutions Marketing Director Resume

  • Strong marketing acumen with a focus on segmentation, value proposition development across businesses
  • In product marketing or brand management with experience in the development and launch of products
  • Strong business acumen and attention to detail. Highly organized. Understands the meaning of “Words matter. Numbers count.”
  • Experience working closely in partnership with sales, developing sales tools and marketing collateral
  • Experience in marketing within the software / technology industry
  • Preference for experience with partner marketing
  • Track and align stakeholder acceptance and market solutions introduction effectiveness; implement contingency plans as needed
  • Develop and continually refine data-driven go-to-market plans for growth in priority verticals aligned with corporate imperatives
  • Reinventing how we work both internally and with our clients and their agencies – with a focus on long term partnerships
3

Skills For Senior Director, Solutions Marketing Resume

  • Reimagining the suite of products, solutions and IP we have to offer our clients, in addition to custom solutions and content
  • Solution packaging, messaging and positioning
  • Test, review and implement messaging in a consistent and engaging manner across all outbound deliverables
  • “Get stuff done” attitude to produce compelling marketing and technical content
  • Results oriented with ability to thrive in fact-paced and demanding environment; comfort with ambiguity and creating from a ‘blank sheet&#8217
  • In marketing, sales, business development, consulting, healthcare informatics or related field
  • Analyse the Segmentation, Targeting and Positioning parameters of the service offerings and advise the delivery team on the outcome
  • Create and own positioning framework, including value propositions and high-level messages
  • Create sales enablement plans, including competitive positioning
4

Skills For Product & Solutions Marketing Director Resume

  • Partner with Strategic Communications on developing and driving the thought leadership agenda
  • GTM and product launch planning and execution w/regional marketing and Product Management
  • Lead and participate in cross-functional teams consisting of senior-level members of the Research, Product, Consulting, and Sales teams
  • A domain understanding of the technology and marketing functions to which Forrester sells
  • Work with sales, engineering and management teams to craft and hone key differentiators for the Solutions business unit
  • With messaging and qualifications locked, work to fill sales funnel with qualified leads for sales team
5

Skills For Analytic Business Solutions Marketing Director Resume

  • Work independently and contribute while managing cross functional teams to support common initiatives
  • C-Suite Enterprise marketing and business development (with emphasis on IT leadership)
  • Boldness to create/shape markets wherever possible, exploiting Philips technologies, market positions and brand
  • Collect and synthesize local market trends and competitive intelligence into actionable input for the global marketing teams
  • Entrepreneurial mind-set to drive growth new and existing markets
6

Skills For ENP Director of Solutions Marketing Resume

  • Collaborative mind-set to work with cross-section of sales, marketing, and analytics resources to develop development program solutions
  • Partner with other Marketing and Communications functions to ensure that work is done in the most appropriate areas
  • Manage matrixed resources associated with marketing the solutions portfolio
  • Apply and communicate business implications related to marketing programs and initiatives
  • Buyer journey analysis and content mapping
  • Sales and campaign enablement (content, tools, “how to sell this solution” training)
  • Analyst influence (gaining preference)
  • Act as a Solutions evangelist within the Marketing team and across Forrester to promote the Solutions vision and execution
7

Skills For Director, Filter Solutions Marketing Resume

  • Rapidly learn new technologies & ecosystems
  • Work collaboratively with other ENP departments to promote solutions team capabilities and current customer success stories
  • Coordinate marketing activities with the project team to ensure total project lifecycle is captured and communicated. (Marketing plan, communication plans, site visits, etc.)
  • Engage pursuit team as appropriate to ensure continued business development at current clients for new initiatives
  • Develop internal communication plans for internal executives and other stakeholders
  • Influence internal executives and other stakeholders to advance the customer success lines of business. Internal Communications Plans
8

Skills For Marketing Director Enzyme Solutions Resume

  • Ensuring that all programs are measured and managed effectively to ensure that investments made achieve the planned results. (Industry benchmarking – competitive and differentiation analysis – the solution and our pricing)
  • Responsible for selection and the performance of new team members and/or third party vendors by providing continuous feedback and annual appraisals
  • Identifies customer problems and translates market and customer needs into commercial solutions offerings with defensible differentiation and competitive advantages
  • Understands and drives solutions/service features, functions, benefits and pricing strategy, in collaboration with finance and customer engagement team
  • Conduct primary and secondary research to support business case development and solutions qualification
  • Leverages cross-functional teams and external solution/service providers to develop integrated solutions and service offerings for Presource leveraging advanced analytics
  • Execute solutions development methodology to assess roadmaps and prioritize initiatives. Leverage methodology to drive innovation and develop consistent deliverables throughout the solutions development lifecycle incorporating necessary cross-functional input options analysis for management decision
9

Skills For Director of Solutions Marketing Resume

  • Manages overall solutions/service (Program Optimization, ProcedureLink, etc.)
  • Demonstrates ability to develop and track strategic metrics to measure solutions/service effectiveness, profitability and impact. Use learnings to refine solutions/service offering
  • Identify, consult and negotiate with vendor/supplier partners as required for solutions/service development as partners in delivering on strategic initiatives
  • Specific Content Marketing experience in a corporate B2B marketing role or agency marketing role with end-to-end content marketing execution, including conceptualizing, designing, launching and supporting online, interactive and/or multichannel campaigns
  • Verifiable examples of your content marketing successes and wins
  • Strong buyer journey and sales enablement orientation—message, buying-cycle-savvy, understanding of sales methodologies, customer business process focused, effective tools/proof. Excellent messaging acumen and diligence
  • Strategic thinker with proven track record of delivering business, marketing and/or product innovation
  • Experience collaborating across virtual cross-functional teams
10

Skills For Director, Solutions Product Marketing, APJ Resume

  • Track record of engaging Board/Senior executives to address management issues
  • An ability to lead and be led, working with cross functional and intra-BU groups
  • Proven track record working with product designers/managers, structuring/financial and other technical partners to defining complex solution offers and generating interest
  • Experience with cross-functional teams and working directly with technical teams
  • Related work experience in solutions/service marketing
  • Relevant experience in the energy, financial services, industrial equipment or software industries
  • Experience in high-tech, health-tech/med-tech solutions businesses
  • A proven eye for business and discernment
  • Proven ability to translate vision into results with clear roadmaps, timelines and resource/budget management

List of Typical Responsibilities For a Marketing Director, Solutions Resume

1

Responsibilities For Director, Solutions Marketing Resume

  • Banking/Financial Services experience, including understanding of products and services, business processes, regulations, personas, economic dynamics, etc
  • Pharmacy experience desired
  • Shifting our clients’ mindsets from needing to advertise with us to wanting to partner with us
  • Guide the positioning of the market solutions with press and analysts by working with the AR/PR teams
  • Managed marketing teams 2 -7 people
  • Take ownership and mange RFI / RFP’s; review and update the marketing material on a continuous basis
  • Think creatively and communicate ideas to drive continued excellence for the team
2

Responsibilities For Solutions Marketing Director Resume

  • Maintain high motivation in salesforce organization
  • Effective team leader with a successful track record of working across organizations and leading cross-functional teams; proven ability to drive organizational and market change
  • Familiar with marketing campaign measurement tools and techniques, as well as Salesforce CRM
  • Comfortable working in highly matrixed organizations
  • Analyse the marketing mix – Product (service), Place, Promotion and Price – in the context of the service offerings and team up with the delivery unit to improve the revenues / margins & competitor intelligence
  • Take ownership of collaterals, content in the company’s website for the specific Transportation (Signalling) segments
3

Responsibilities For Senior Director, Solutions Marketing Resume

  • Own internal and external branding activities
  • Participate actively in customer visits and deliver Marketing pitch
  • Liaise with the delivery team to work on proposals/case studies
  • Develop specific go to market strategies for the service offerings
  • Proactively prepare for Industry events
  • Undertake industry research and identify new trends

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