Brand Specialist Resume Sample

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Sierra Stracke
151 Sanford Spring,  Houston,  TX
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Work Experience

Brand Specialist
03/2017 - PRESENT
Philadelphia, PA
  • Maintain data quality for Cole Haan’s product catalog
  • Manage site placements and promotions to coordinate with Cole Haan’s event calendar
  • Acting as the ‘business owner’ for his or her vendor in their respective categories, possessing a complete understanding of internal and external variables that impact the business
  • Helping with numerous marketing and email efforts, scheduling product lists, analyzing site promotions’ performance and making recommendations on marketing plans
  • Assist with report maintenance and coordinate weekly private brand business recaps
  • Monitor merchandise performance overall (programs, key items, sales, margins) by division
  • Assume ownership of the private brands seasonal EDI/Replenishment sales and receipt plans analysis down to the style, door and size level
  • Perform review and analysis of division performance on a brand and item basis by door
Employer Brand Specialist
08/2011 - 12/2016
Detroit, MI
  • Identify, communicate and drive sales and margin of EDI/Replenishment programs and items
  • Follow-up on recommendations (detailed door analysis) to divisions and assure compliance
  • Monitor EDI/Replenishment programs
  • Provide strategic direction to private brands placement plans to address penetration deficiencies
  • Recap buy meeting results and recommend call-outs by division
  • Support the Brand Manager in development of the NHL strategy
  • Work with the Brand Specialist to develop and implement the NHL Navigation strategy
  • Develops and manages tracking systems for product samples
Field Brand Specialist
01/2007 - 03/2011
San Francisco, CA
  • Managing SKU sticker and bottom stamp approval with suppliers, audit ringing accuracy prior to launch
  • Prepares background analysis and propose markdown/markout recommendations with margin analysis and send final store communication
  • Lead the tracking, reporting and creation of new product SKU’s in the product inventory management system
  • Leads competitive product reviews
  • Interact with a globally-distributed, multi-cultural team
  • Self-motivated, with an ability to manage multiple projects at once
  • Highly organized; able to handle multiple priorities and tasks


Upper Iowa University - Waterloo Center
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Excellent interpersonal and communication skills, especially when pertaining to customer service; strong negotiating, analytical and planning skills
  • Proven ability in communicating to internal and external audience as well as excellent verbal, written and analytical skills
  • Excellent English communication skills, including speaking/writing, editing, and proofreading
  • Demonstrate persuading, negotiating and influencing skills
  • Strong Presentation Skills – Public speaking capabilities, teaching and creative talents in communicating
  • Demonstrated organizational and creative problem solving skills with a reputation for translating ideas into workable solutions
  • Strong organizational and analytical skills with attention to detail resulting in the ability to frame layered issues and seek optimal creative solutions

How to write Brand Specialist Resume

Brand Specialist role is responsible for english, analytical, organization, media, design, research, communications, solutions, leadership, adobe.
To write great resume for brand specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Specialist Resume

The section contact information is important in your brand specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Specialist Resume

The section work experience is an essential part of your brand specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Brand Specialist resume experience can include:

  • Strong written and verbal communication skills with the ability to effectively present and communicate complex solutions
  • Strong prioritization skills, sales acumen and pipeline management experience
  • Agency experience, retail experience, leadership experience and budget management experience - required
  • Strong writing skills. Ability to write newsletters, brand updates and presentations
  • Proactively problem solve and create solutions, prioritize projects and tasks while working effectively without micro-management
  • Strong computer skills – Microsoft Office Suite and Adobe Creative Suite

Education on a Brand Specialist Resume

Make sure to make education a priority on your brand specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Specialist Resume

When listing skills on your brand specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical brand specialist skills:

  • Solid web design skills and expertise with experience in front-end web coding
  • Experience developing brand and marketing strategies and effectively communicating recommendations to executive management
  • Strong verbal and written communication skills, including meeting facilitation and presentations including Keynote
  • Prioritization – Uses time effectively, prevents irrelevant issues from interfering w/ work completion
  • Manage and oversee several activities at once. Strong multitasking skills
  • Excellent written and verbal communication skills in English as well as one of the following (French, German, Spanish, Italian)

List of Typical Experience For a Brand Specialist Resume


Experience For Employer Brand Specialist Resume

  • Excellent communication, presentation, training, and organization skills
  • Highly organized, strongly self-motivated, and ability to multi-task activities with shifting priorities
  • Maintain excellent understanding of Business Unit plan, strategy and objectives. Operate as a partner
  • Work experience; preferably in an agency environment working with client, account and creative teams, ideally supporting the healthcare industry
  • Experience in B2B or B2C marketing/advertising, preferably in brand programs
  • Experience with Buying; Marketing
  • Experience in buying, account management, product management, project management, financial analysis and/or marketing

Experience For Brand Specialist Europe Resume

  • Develop solutions for underperforming aspects of the brand experience
  • Experience working with or in a corporate brand department
  • High tech marketing or communications experience
  • Broad business understanding, strong analytical abilities and critical, creative thinker
  • Demonstrable experience in Ad operations, trafficking, rich media, and/or inventory management

Experience For Field Brand Specialist Resume

  • Proven ability to problem solve and manage multiple tasks at a time while paying strict attention to detail
  • Several years of experience in retail or in the Home industries or in consulting
  • Strong working knowledge of communication plan development
  • Execute product- or channel-specific advertising/promotional tactics across specified mediums with strong sense of reliability, delivery and trust
  • Experienced in working with cross-functional teams to deliver omni-channel campaigns
  • Collaborator with proven track record of delivering results within budget, on time and in alignment with brand strategy
  • Evaluate existing process and identify procedures to maximize team efficiency and effectiveness
  • Marketing/talent attraction experience in high technology environments

Experience For Digital Brand Specialist Resume

  • Has strong analytical and critical thinking abilities
  • Experience (can include internships) with roles focused on marketing, commercial or analytical type positions
  • Partner internally with key retail functions to contribute to the definition of priorities and operational goals according to the brands’ needs
  • Empower sales associates to drive sales of by imparting solid product and brand knowledge
  • Empower sales associates to drive sales by imparting solid product and brand knowledge
  • Previous working experience within a complex/multinational organisation advantageous but not essential
  • Design experience with at least 2 years in a corporate setting

Experience For Audi Brand Specialist Resume

  • Experience in e-commerce or consulting
  • Familiarity and working knowledge and experience with New York City
  • Relevant work experience in brand strategy, data collection, marketing analytics and/or project management
  • Experience working in online retail
  • Experience in one of the following roles
  • Demonstrate success in a team-based environment, including highly collaborative, flexible, and agile

Experience For Brand Specialist, Linda's Resume

  • Experience working with extended teams across an entire organization to build consensus, generate enthusiasm, and present a strategic vision
  • Proactive, solutions-oriented mindset with demonstrated ability to resolve issues using sound judgement
  • Experience managing the operational process, as it pertains to sales executives and organizational/departmental objectives
  • Experience working as a Bar Manager 3-5 years within the On-Trade environment
  • Experience: Record of consistently exceeding quotas in aftermarket tire distribution, preferably within ATD
  • Have a good understanding of target audience and customers
  • Experience of working for a Fashion Retailer and/or Brand desirable
  • A good understanding of mixology and spirits knowledge and education
  • Previous training / education experience in the drinks industry

Experience For Regional Brand Specialist Resume

  • Experience working as a Brand Ambassador
  • Rich Media and Ad operations experience
  • Detail oriented, with an ability to prioritize and quickly complete a large volume of high-quality work and work collaboratively with multiple stakeholders
  • Providing memorable luxury customer service experience, in accordance with the inputs coming from the Store Manager and the HQ
  • Previous credible supervisory and selling experience in fashion retail
  • Maintain and develop structure and usability on our online channels to ensure top-notch user experience
  • Cooperate with external suppliers (web agency, etc.) and internal partners (Sales, HR, etc.)
  • Experience in execution of both “online” (e.g. digital, social, mobile) and “offline” (e.g. print, out of home, radio, TV, etc.) campaigns/tactics

Experience For Nike NSW / NRG Brand Specialist Resume

  • Execute product- or channel-specific tactics across digital mediums with strong sense of reliability, delivery and trust
  • Provides regular two-way communication between the business and Beacon team, to provide strong team representation and set proper expectations
  • Strong partnership and ability to work transparently and collaboratively
  • Strong ability to think both creatively and strategically
  • With over 10 years in advertising agency or marketing experience, preferably from Multinational Companies
  • 3-6 yrs of experience in retail or in the FMCG industries or in consulting

Experience For .com Brand Specialist Resume

  • Cooperates with other BU partners to monitor the responses from external customers and internal staff member on all marketing programs
  • Assist with the creation and implementation of Sales, promotion, visual merchandising and inventory activities in the Retail Experience store as required
  • Data Management & Analysis - Fact based selling experience
  • Cooperates with internal partners to develop reports and control processes on retail card database
  • Developing and deploying brand engagement platforms and lighting-specific guidelines

Experience For Brand Specialist, Senior Advisory Resume

  • Attracting great engineering talent and furthering Western Digital-s talent brand within key technical talent communities
  • Making sure that all the activities are accomplished in time according to the Marketing Plans or the time tables developed for each project
  • Managing the Naming desk and consultancy services (agency)
  • Recommending enhancements to existing talent attraction social content
  • Managing non-merchandise inventory (fixtures, packaging)
  • Understanding of branding practices and structure
  • Working knowledge of common TA concepts, practices, and procedures and the needs/demands of the recruiting community
  • Managing brand governance and Signify identity desk (brand guidance & support)

List of Typical Skills For a Brand Specialist Resume


Skills For Employer Brand Specialist Resume

  • Have strong creative, analytical and organization skills
  • Strong quantitative skills for data driven decisions
  • Communication – Strong written, verbal and interpersonal skills
  • Strong negotiation skill and experience in cooperation with business partners
  • Excellent communication skills both in English and Cantonese (written and spoken)
  • Strong analytical skills and comfortable with complexity
  • Very good skills in Adobe InDesign, Photoshop, and PowerPoint
  • Strong communication, relationship and project management skills

Skills For Brand Specialist Europe Resume

  • Proven working experience within (fashion/luxury/ecommerce) and function (personal shopping/sales)
  • Consistently meet and exceed team goals by effectively communicating and collaborating with team members
  • Strong project management experience, including interacting with creative agencies
  • Proficient PC skills, including Word, Excel, PowerPoint and E-mail
  • Open/direct verbal, written, and listening communication skills

Skills For Field Brand Specialist Resume

  • Proficient in Microsoft Office, basic image editing or Adobe Photoshop skills
  • Communication, interpersonal, influencing and presentation skills are essential to the job
  • At least eight (5) years of related Marketing experience with strong retail focus
  • Demonstrated experience building a technology brand
  • Proven skill with offering meaningful improvement recommendations for service delivery

Skills For Digital Brand Specialist Resume

  • Time management, organizational, interpersonal, presentation and communication skills
  • 1 – 3 years’ work experience, with at least 2 years’ experience in a relevant field
  • Well-developed planning skills, in particular with content marketing and social media
  • Demonstrated experience with marketing and digital strategy, and knowledge of social media platforms, trends, and best practices
  • Be a critical thinker with great analytical skills
  • Exceptional interpersonal and communication skills (oral and written)
  • Process and Tool Management—able to utilize direction to simplify complex processes and leverage tools to effectively organize people and activities
  • Superior time management, multi-tasking and organizational skills

Skills For Audi Brand Specialist Resume

  • Superior and advanced PowerPoint design skills, including animation
  • Exceptional Brand Knowledge - Prior Sales (Manufacturer, Distributor or Broker) experience
  • Excellent inter/intra communication skill, strategic thinking, outcome oriented behavior
  • At 2 – 4 years’ work experience with 2 years’ experience in a relevant field
  • Possess ability to manage projects effectively from conception to execution

Skills For Brand Specialist, Linda's Resume

  • Years of Experience: Generally requires 2-5 years related experience
  • Expert mixology skills
  • Effectively and professionally communicate with team mates, consumers and staff at all times
  • Be extremely punctual and effectively manage time
  • Partnering with the Senior Director of Brand Experiences to help craft brand strategies for positioning, messaging, naming, design, etc

Skills For Regional Brand Specialist Resume

  • Measuring and tracking the effectiveness of these efforts and continually optimize and adjust approach based on findings
  • Working with market research partners on brand-related research projects to ensure effective gathering of and use of insights in brand strategy work
  • Identifying trends and opportunities in entertainment experience branding
  • Merchandising to Dolce & Gabbana and Bergdorf Goodman standards
  • Developing strategies to promote strong brand representation in each location
  • Experience utilizing software and editing tools (including XML, HTML and Excel)

Skills For Nike NSW / NRG Brand Specialist Resume

  • Experience developing and managing processes and creating visual process maps
  • Experience working in an advertising or branding agency
  • Experience building, managing and evolving large brands
  • Experience creating, instituting and running efficient processes
  • Experience in Training operations teams and drafting Standard operating processes
  • Experience in video production and using video for advertising or marketing

Skills For .com Brand Specialist Resume

  • Have a good understanding of college level business management, brand development and marketing communication tools and relevant frameworks
  • Build good working relationships with internal and external stake holders, ensuring timely and prompt completion of various tasks
  • Experience in developing or leading the development of graphic and/or digital assets
  • Work in fast-paced, demanding environment, while maintaining strong attention to detail
  • Experience, preferably in the area of merchandising, on line sales, social media marketing or retail business
  • Experience in marketing; inventory forecasting, business analysis and management
  • Effectivly manage personal workflow by setting objectives and prioritizing
  • Relevant experience - Brand, Marketing or Advertising

Skills For Brand Specialist, Senior Advisory Resume

  • Relevant experience in advertising, marketing or related function
  • Has experience doing marketing activities and on-ground activations
  • Experience doing one of the following roles
  • Experience in creative design and video concepting, production and editing
  • Experience in sports marketing, marketing, or related field
  • Experience creating and socializing brand guidelines documents
  • Experience in the fashion/retail industry (merchandising/buying, account management)
  • Retail sales and merchandising experience is necessary
  • Identify key concerns and assist in developing strategy to promote strong brand representation in each location

List of Typical Responsibilities For a Brand Specialist Resume


Responsibilities For Employer Brand Specialist Resume

  • Running workshops for employees to learn new content skills, tools, or marketing strategies they can use to become brand ambassadors
  • Experienced in working with cross-functional teams to deliver best in class digital experiences
  • Experience using analytical tools (SQL, Excel, Google Analytics)
  • 3-6 yrs of experience in retail or in consulting
  • Experience in marketing role for a B2B company that provides complex services/solutions
  • Marketing/ Communications or relevant experience required
  • Experience in brand/account management, advertising, graphic design or communications

Responsibilities For Brand Specialist Europe Resume

  • Fluency and experience in a variety of design tools, including Adobe Creative Cloud (such as InDesign, Photoshop, and/or Illustrator)
  • Experience providing photography and video production
  • Marketing and brand experience
  • Several of experience in retail or in the Home industries or in consulting
  • Assist in the development and adherence to yearly budget and objectives in accordance with priorities and goals approved in budget process
  • Execute product presentations, adjust priorities, and time manage in a fast-paced environment
  • Has between 3 to 5 years of Brand Management experience, in a MNC FMCG company

Responsibilities For Field Brand Specialist Resume

  • Strong self starter who takes initiative
  • Track and report key metrics to validate the relevance and business impact of communications initiatives
  • Regularly audit metrics to continually drive quality of the AVS experience and deliver targets
  • Being a brand ambassador and spokesperson for HubSpot by publishing content, attending events, and meeting with organisations to learn how they build culture
  • Negotiating—able to win concessions across functional groups without jeopardizing relationships
  • Experimenting with new ways to building awareness for HubSpot and Ireland in new markets across Europe and Eastern Europe
  • Enabling the organization with brand trainings and brand engagement initiatives
  • Ensuring project timelines are met

Responsibilities For Digital Brand Specialist Resume

  • Supporting the business strategies and initiatives of the Michael Kors watch business
  • Supporting the business strategies and initiatives of the Michael Kors Access watch business
  • Understanding of CRM and customer retention & engagement objectives
  • Understanding of brand strategy and brand tactics
  • Understanding of branding strategy, fundamentals and how they impact business strategy
  • Working knowledge of production methodologies and digital asset management processes
  • Support briefing and providing training of existing brand guidelines
  • Manage program life-cycle by identifying, resolving, and escalating project risks and issues hindering delivery of programs

Responsibilities For Audi Brand Specialist Resume

  • Serve as a leader and hub for Production and Procurement personas and subject matter expert in planning and executing IATD brand building initiatives
  • Maintain and foster relationships cross-functionally with Marketing, Creative, Merchandising, Web, Planning & Allocation
  • Help define future marketing, sales, and product strategies in collaboration with product and marketing planning departments
  • Selection: Helping grow the selection of products by managing the launch of new products and improving product discoverability
  • Proactively engage consumers near and around the footprint by delivering product and brand talking points and messaging
  • Conduct tutored tastings to industry leading standards, achieving marketing and commercial objectives
  • Oversee Armani and Tory Burch training documents, visual merchandising guidance, and in-store marketing efforts for product launches
  • Assist in managing external business partnerships with marketing, branding, and PR agencies
  • Educate other sales associates on the product, driving sales by providing assistance in selling

Responsibilities For Brand Specialist, Linda's Resume

  • Capable of facilitating communication between stakeholders from all levels of the organization while objectively identifying and resolving issues
  • Monitor merchandising across channels via store visits and merchandising reports offering direction to improve
  • Fundamental understanding of professional selling and planning tools
  • Provide context to weekly selling reports and standing vs. competitive brands
  • Work with the Agnona and Client’s visual merchandising delegates in order to set and maintain our merchandising standards

Responsibilities For Regional Brand Specialist Resume

  • Leverage market understanding and consumer insights to inform and shape content development philosophy, positioning and growth strategies
  • Monitor marketing programs alignment to overarching brand strategy
  • Seek to identify incremental marketing and traffic driving opportunities
  • Enhance and optimize existing processes and propose new ones for increasing productivity, collaboration, and efficiency
  • Business Advice: Providing business advice based on deep financial analysis and reporting, to identify areas of opportunities
  • Can work outdoors in varying weather extremes and on feet for very long and/or early shifts while maintaining high energy levels
  • Train staff to understand the strategy behind merchandising updates empowering them to maintain changes
  • Host your brand consumer and trade events leaving participants feeling highly engaged with your Brands
  • Manage brand projects such as global brand tracking research, brand council work stream, naming, and development of brand tools and assets

Responsibilities For Nike NSW / NRG Brand Specialist Resume

  • A design portfolio demonstrating design excellence across multiple media types (including interactive and animation)
  • Enhance ATD sales force training on products, programs, and marketing
  • Develops and oversee creative direction and copywriting to strengthen the brand and marketing strategies
  • Partner with licensor ecommerce teams to drive online sales through compelling assortment building, orders/logistical operations, image standards
  • Manage Armani and Tory Burch global sample distribution, non-product inventory (packaging and fixtures) and customer meeting preparation as necessary
  • Assist and/or drive integrated marketing planning, development and internal communication needs for Brand-led initiatives
  • Manage brand merchandising promotion and operations, forecasts and planning
  • Assist with launching new brand programs, brand conversion activities, or adoption of brand positioning
  • Knowledge of Brand Strategy, Management and Promotion, Marketing strategy and marketing execution methods, digital and social environments

Responsibilities For .com Brand Specialist Resume

  • Directly communicate with internal cross-functional teams in Design, Product Development, Merchandising, Planning, Sales, Photo Studio
  • Oversee training tool production and facilitation (Visual Merchandising Guides and Look Books)
  • A results-focused approach to understanding the GoDaddy business, arriving at insights that solve challenges via brand strategy
  • Key contributor in the building of seasonal presentations such as Marketing Plan & Business Reviews
  • Gain understanding of the competitors’ strategy & working
  • Personal Leadership – Exhibits positive attitude in approaching challenging situations

Responsibilities For Brand Specialist, Senior Advisory Resume

  • A passion for applied strategy, decision-making, and creating structure within ambiguity
  • Train staff to understand strategy behind merchandising updates empowering them to maintain
  • Convert sales leads into revenue generating sales by analyzing the needs and requirements of potential new customers with a specific focus on brands
  • Follow up on leads turning them into sales opportunities and signing up those brands
  • Maintain and promote a positive and professional attitude while building collaborative relationships among potential and existing customers
  • Goon sales appointments with AE’s as the campaign/marketing specialists asneeded
  • Provides team leadership and vendor supervision for specific marketing communications objectives, strategies, and tactics
  • Lead the redevelopment of UL’s brand governance, training processes and programs, and maintain continuous process improvement efforts
  • Identify, create and champion brand strategy and brand building efforts

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