Digital Acquisition Resume Sample

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Terry Herzog
63705 Michale Flat,  San Francisco, CA
+1 (555) 564 2804

Work Experience

Director, Digital Acquisition
06/2015 - PRESENT
Los Angeles, CA
  • Expert-level skills in designing an delivering SEM and Display innovations to deliver profitable and scalable acquisition in assigned products
  • Be a subject matter expert for SEM and strategic focal point for the team assisting team members with the SEM direction and standards
  • Develop and implement RTB & retargeting strategies
  • Work closely with the SEO subject matter expert to ensure synergies and ensure that both SEO and SEM strategies compliment and build of each of the efforts
  • Works closely with the Digital Acquisition and Portfolio Management team on operational oversight of KeyBank’s Digital Acquisition and end to end client experience
  • Develops understanding of relevant risk and compliance parameters for digital acquisition and acts as first line of defence in Key’s risk operating model for digital acquisition
  • Manage day-to-day relationship with creative agency, guiding them on changes to design, language and messaging
  • Become Marketing Excellence Champion and ensure compliance with all marketing execution processes
  • Develop email creative and digital assets that leverage prospect insights to provide the best experience
Product Mgr-digital Acquisition
06/2010 - 12/2014
Dallas, TX
  • Partner closely with Site team and Product Managers to collaborate on top benefits to share with prospects
  • Support team to deliver marketing automation campaigns to the prospect at the right time
  • Manage team budgeting, reporting and forecasting
  • Able to take both a high-level view of goals to build an overarching acquisition strategy, while also understanding underlying performance drivers
  • Skilled at interpreting data to inform and articulate broader strategy
  • A very strong collaborator and relationship builder, able to work in a matrix with a variety of teams and subject matter experts
  • An excellent communicator, confident in your knowledge with the ability to explain results, trends, and strategies in a variety of formats, from writing to building presentations to presenting in meetings
  • Enthusiastic about media – new and old – and building an audience at scale for the New York Times
  • Lead the development of digital acquisition strategy for Cards by considering all perspectives: external, internal, financial, technological, operational, etc
Citibank Berhad KL Digital Acquisition Partnership RM
12/2007 - 05/2010
Los Angeles, CA
  • Accountable to develop required business cases and financial performance assessment to measure success of the capability build as well as the digital sales strategy and corresponding roadmap
  • Responsible for developing and ongoing monitoring of key metrics to establish goals and measure success (financials and non-financials) working with DSG, Digital Marketing, Sales and Client Engagement as well as other key partners
  • Work closely with GRM, PM&CS and other partners to perform appropriate risk management assessments to digital strategy and capabilities and provide risk mitigation tactics and recommendations to ensure sustainability of business strategies and solutions
  • Ensure Cards digital acquisition capabilities and roadmaps are aligned to the optimal delivery of the business strategy to achieve short term and long term goals
  • Responsible to drive and deliver digital acquisition strategic initiatives and capabilities
  • Track record in developing digital acquisition strategies to drive traffic and conversion. Proven working experience in digital marketing
  • Demonstrable experience leading display advertising campaigns for major client / company. Ability to handle multiple projects and to prioritize as needed in a fast moving environment
  • Able to set compelling long-term acquisition goals while delivering positive growth in the short term
  • Highly creative with experience in devising digital campaigns that engage, inform and motivate action to buy


Upper Iowa University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Polished communication skills, persuasive presentation skills and the ability to influence and negotiate
  • Strong combination of creative thinking & analytical skills that drive digital orders
  • Strong relationship building, influencing and negotiation skills
  • Strong teamwork and partnering skills in a cross-functional environment
  • Experience in digital channel management including channel analytics, key technologies, client behaviour and channel experience
  • Demonstrable Digital marketing experience as well as campaign management experience
  • Advanced influencing skills and ability to persuade to get things done across a large, complex organization

How to write Digital Acquisition Resume

Digital Acquisition role is responsible for leadership, reporting, software, insurance, digital, trading, integration, credit, finance, retail.
To write great resume for digital acquisition job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Acquisition Resume

The section contact information is important in your digital acquisition resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Acquisition Resume

The section work experience is an essential part of your digital acquisition resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital acquisition responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital acquisition position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Digital Acquisition resume experience can include:

  • Superior problem-solving/decision making skills
  • Consolidating weekly and monthly acquisition results for assigned digital channels and presenting to director and VP
  • Crafting the strategy for the online prospect journey and prioritizing key initiatives
  • Working experience in Search Engine Marketing
  • Coming up with new ways to improve user experience, interface, and value propositions on the site
  • Digital consumer marketing experience with a focus on developing/optimizing online or mobile direct to consumer marketing programs

Education on a Digital Acquisition Resume

Make sure to make education a priority on your digital acquisition resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital acquisition experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Acquisition Resume

When listing skills on your digital acquisition resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical digital acquisition skills:

  • Strong project management skills with the ability to work on multiple projects simultaneously and effectively prioritize
  • Strong attention to detail and solid organizational, time management and follow-up skills
  • Multi-task, stay organized, and operate effectively under changing conditions
  • Strong stakeholder management skills with ability to influence and negotiate
  • Manage stakeholders effectively, leveraging qualitative and quantitative measures to support opinions
  • Communicate clearly and effectively within a team and across an organization both verbally and in writing

List of Typical Experience For a Digital Acquisition Resume


Experience For Product Mgr-digital Acquisition Resume

  • Strong understanding of the online marketing and merchandising environment
  • Experience in optimizing landing pages
  • Experience with A/B and MVT testing. Ability to analyze insights, and develop actionable recommendations
  • Develop and maintain the experience optimization roadmap and backlog for Cards and Retail Banking products across the Region
  • Work closely with in-house analytics team to gain insights for making experience optimization decisions

Experience For Director, Digital Acquisition Resume

  • Develop a centre of excellence for experience optimization, educating stakeholders across 17 markets in UX best practice
  • Easily adaptable to changing business needs and priorities
  • Close partnership with the e-apply US product owner to prioritise enhancements for the e-apply channel, based on driving business value
  • Digital/E-commerce Experience
  • Experience with usability and website functionality
  • Experience in setting up and managing analytics, running ROI analyses, and A/B testing
  • Bring the consumer and patient into every aspect of Mercy product development
  • Supporting the development of end-to-end plans to drive card acquisition within media & paid search
  • Manage and develop a growing team of digital markers, focused on delivering successfully on Pure’s digital strategy

Experience For Director, Digital Acquisition Marketing Resume

  • Personal Accountability and driving results – delivering the numbers ‘month on month’ is second nature
  • Understand the role personas play in content marketing. Use data gathered from visitor behavior to recommend improvements to Pure’s persona definitions
  • Identify best in class UX initiatives to drive leads through our mobile and web funnels to conversion – from landing page to application submission
  • Work efficiently in a collaborative setting or independently with minimal supervision
  • In-depth knowledge of digital marketing technologies
  • Knowledge of credit cards, services and benefits, and/or understanding of the financial services industry viewed favourably

Experience For Analyst / Senior Analyst, Digital Acquisition Resume

  • A self-starter who conveys a sense of urgency, drives issues to closure, and gets things done
  • Courage to confidently express an independent point of view
  • Work with senior digital and marketing leaders to develop strategies to grow the company’s installed base of digital subscribers and meet the company’s digital subscription revenue goals
  • Develop programs and campaigns to grow OSMG’s paid base of subscribers for B-to-B website GrowthSpotter, a regional business intelligence email newsletter and website
  • Work with the digital team to develop dynamic subscription pages that cater to digital users’ site habits and content preferences
  • Successfully manage to all KPI’s (i.e. Revenue goals, client satisfaction, etc.)

Experience For Citibank Berhad KL Digital Acquisition Partnership RM Resume

  • Develop Pure Storage’s global digital content strategy. Establish a content publishing calendar that aligns with corporate goals, events, and campaigns, and integrates multiple channels such as social, events, and email blasts
  • Oversee Pure’s strategy around how we digitally acquire visitors and prospects, what their journey is like across digital channels, and how we best optimize their experience for conversion
  • Lead Pure’s paid (SEM) and organic (SEO) search strategies. Manage agency relationships, and work with the campaigns team to ensure online ad messaging and performance aligns with campaign/business goals
  • Develop the dashboard using Citi’s Web Metrics System and APAC hub expertise to improve lead forms and creatives across the board and improve across the funnel KPI
  • Collaborating with IMS Business Unit partners from GCO, Technology, Human Resources, as well as with other BU’s and teams on initiatives as required

Experience For Head of Digital Acquisition Resume

  • Overall digital penetration i.e. 30% of total Cards Acquisition or 18M NTB clients
  • Overall internet-sourced acquisition performance (from number of workable leads to conversion rate to final R:E)
  • Note – this is an IPA role with no sales commission
  • Work with product and local market stakeholders (Cards, Retail Banking, Loans, Insurance and Mortgage) to develop web experience optimization strategies for 17 markets (APAC and EMEA), aligning on and achieving conversion rate targets
  • Evolve and develop Citi’s creative insight and optimization roadmap for 17 markets (APAC and EMEA)
  • Understand the drivers of the sales funnel from awareness to application
  • Work closely with media and Martech SMEs in the Region to develop a best in class infrastructure to achieve optimal campaign performance, ultimately reducing the cost of acquiring new clients through our digital channels

Experience For Marketing Coordinator, Digital Acquisition Resume

  • Provide product management leadership for a matrixed team, including vendors (SEO, PPC, Social), by developing and executing against a product backlog based on Key Performance indicators (KPIs), consumer needs and business goals
  • Proficient with Microsoft Outlook and Microsoft Office (strong knowledge of Excel)
  • Manage communications across Integrated Marketing, Mercy Technical Services, and senior leadership in support of ongoing product development activities
  • Develop and lead the digital acquisition strategy for Mercy, focused chiefly on, and drive increasingly qualified traffic to Mercy
  • Establish Digital platform KPIs, determine goals, and relentlessly drive to achieve them
  • Strategic thinker with an entrepreneurial-spirit

Experience For Director, Digital Acquisition Marketing, Saas Resume

  • Work independently as well as successfully within a team environment and with cross functional partners
  • Methodically troubleshoot and solve complex problems as well as analyze issues from all angles
  • Provide guidance and feedback to stakeholders on product positioning and marketing messaging to adapt as needed specific to digital campaigns, as well to ensure that content covers the breadth of needs across the buyers’ journey
  • Accountable for delivering high value acquisition volume and efficiency targets through strategic thought leadership and seamless execution
  • Ownership of performance and ROI based digital media investment decisions across full ‘funnel’ media buys, from driving awareness all the way to efficient conversion across various digital channels (Paid Search across mobile and desktop, Programmatic, Paid Social, Video, Affiliate, direct/premium buys, etc) for both mobile and desktop
  • Ownership of developing comprehensive media strategy and drive execution; including creative conceptualization, developing effective agency briefs, implementation, and optimization, as well as media mix and budget maximization
  • Strong focus on innovating for and testing conversion optimization, particularly within app store(s) as well as across desktop

Experience For Manager Digital Acquisition Programme Management Resume

  • Leveraging ad tech stack capabilities to their fullest potential such audience creation, management, and activation in a DMP and other tools (e.g. Optimizely, Adobe, etc) to drive incremental qualified growth and improve conversion
  • Identifying new user acquisition channels/partners and media optimization opportunities for incremental growth
  • Champion of the brand and owning the full acquisition experience including how it pertains to relationships with other channels such as PR, sponsorships, on-air TV, and out-of-home
  • Collaborate and ideate in partnership with Network & Distribution teams to ensure incremental and material growth to the business for digital footprint expansion
  • Partner cross functionally with Product and Tech teams to continually strive for improved conversion and connecting the shopping/acquisition experience to the customer experience, a champion of a ‘retention starts at acquisition’ philosophy
  • Skilled and savvy at merchandizing and educating a wider internal audience on the incremental benefit of performance based digital marketing to expand the digital footprint
  • +7 years of experience in a fast paced and aggressive performance based consumer ecommerce, retail or finance business. (Acquisition into mobile & digital properties is strongly desired)
  • Strong blend of strategic leadership and subject matter expertise across various digital channels, including familiarity with major platforms across media buying and optimizations
  • Proven track record of proposing and driving robust, large scale strategies and skilled at merchandizing plans to executive leadership as well and cascading down to a team for seamless execution

Experience For Digital Acquisition Executive Resume

  • Leadership skills in inspiring and managing small, powerful teams to meet goals in a changing and evolving environment
  • Agency management and responsibility of multi-million-dollar marketing budgets required
  • Metrics driven marketer with substantial experience in mobile/app marketing and optimization, paid Search/SEM, paid social (e.g. Facebook, Instagram, snapchat, twitter), programmatic display marketing, ad networks, DMPs, SEO, and testing methods
  • Willing to experiment fast and change paths as needed
  • A passion for creating new ways for consumers to access and enjoy entertainment
  • Manage the day-to-day execution of profitable and brand-enhancing SEM campaigns for magazine subscriptions in the US, Canada, and other English-language markets, in tandem with SEM campaigns for branded merchandise, trips, and other National Geographic products
  • Work closely with external agencies—from creative development through detailed quantitative analysis—to maximize National Geographic’s returns on these SEM investments
  • Deliver ongoing reporting, analysis, and recommendations that enable marketing leadership to optimize its investments in SEM and other paid digital channels. This includes regular weekly and monthly SEM reports, as well as periodic presentations to senior management

List of Typical Skills For a Digital Acquisition Resume


Skills For Product Mgr-digital Acquisition Resume

  • Good understanding of digital marketing and customer tracking
  • Experience with site tracking tools such as Omniture and using data to identify improvements in the process
  • Financial services related experience, preferably in Cards/Unsecured Lending/Consumer Banking/Related fields
  • Experience in Performance Marketing
  • Strong communicator, able to influence and convince others and managing multiple stakeholder relationships
  • Experience in site tracking tools such as Omniture would be an advantage
  • Experience with analytics and problem solving along with budget management
  • Attention to detail and strong mind for processes and process re-engineering

Skills For Director, Digital Acquisition Resume

  • Preferably experience managing trading on DSP’s or PPC platforms
  • Advance understanding of Digital analytics/metrics and experience with web tracking tools such as Omniture
  • Proven track record in talent development, team leadership and working successfully in a matrix environment
  • Experience with digital technologies, implementation and capability build and management
  • Experience in developing and managing email communications within a customer on-boarding process is highly regarded
  • Strong personal drive and a passion for marketing
  • Proven ability to analyse results, determine insights, and report on performance (proficiency in Microsoft excel and PowerPoint would be ideal)
  • Strong business acumen and partnership management

Skills For Director, Digital Acquisition Marketing Resume

  • Establish a best-in-class customer experience
  • Working knowledge of website analytics tools (Omniture, WebTrends, DAT). Working knowledge of ad serving tools (DART)
  • Working with internal partners including the brand team, product team, and central teams to ensure support and timely execution of projects
  • Analyzing affiliate performance, website conversions, testing initiatives, and SEO activities
  • Managing and coaching executives
  • Marketing / business tertiary qualifications

Skills For Analyst / Senior Analyst, Digital Acquisition Resume

  • Knowledge of digital analytics, transforming and modelling data at scale, machine learning or attribution modelling on marketing acquisition channels
  • Accountable for creating an ROI positive system for acquiring new clients via advertising (on an LTV basis)
  • Lead dynamic creative efforts across all channels and test into top performing messaging
  • Thrive in a fast paced environment, welcoming challenges
  • Passion for marketing acquisition principles
  • Naturally curious and driven to find creative solutions that others haven’t considered; Have an A/B testing and optimization mindset
  • Solution-oriented individual with passion for developing solutions to complex issues

Skills For Citibank Berhad KL Digital Acquisition Partnership RM Resume

  • Knowledge of Credit Cards, services and benefits, and/or understanding of the Financial Services Industry
  • An inquisitive mind and be intrinsically curious and passionate about deriving insights from data would be beneficial
  • Drive the creation of creative assets for advertising
  • Adapts to change with ease and composure
  • Articulate ideas to both editorial and sales audiences

Skills For Head of Digital Acquisition Resume

  • Confident and ambitious with a can-do attitude
  • Passionate advocate of HomeServe USA products
  • Collaborating with the rest of the acquisition team who work on a range of campaigns (i.e. OOH, email, affiliates, display, social, Refer-a-friend) as well as products (Gold, Platinum, BA, etc.)
  • Strong innovative and creative mindset with strong execution ability
  • Experience in website development, conversion rate optimization or user experience

Skills For Marketing Coordinator, Digital Acquisition Resume

  • Hands-on experience and/or understanding of Omniture and other Web Analytics tools
  • Proven expertise with strategy development and trend analysis to direct strategic business decisions
  • Cards and payments experience
  • Management experience with affiliate type programs and websites
  • Experience driving innovation, managing change and working in a ‘white space’ environment
  • Experience in digital strategy consulting and planning

Skills For Director, Digital Acquisition Marketing, Saas Resume

  • Experience selling and managing B2B software solutions to Financial Institutions
  • Partner with Digital Marketing Channels and Product team to create the digital roadmap for the Direct to Consumer Insurance team
  • Contribute and commit to the annual Business plan and negotiation of channel targets aligned with the overall credit card strategy
  • Support the development, implementation, review and revision of a 1 year work plan including assimilating BMO’s vision, mission, values, operational and resource plans
  • C. Coordination of

Skills For Manager Digital Acquisition Programme Management Resume

  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives (including promotions) and recommendations for more effective or efficient ‘ways of working’ / product / service
  • Drive the efficient delivery of organisational change projects in support of News UK’s strategic agenda within a culture of empowerment through personal leadership
  • Influence and partner across boundaries, external companies and hierarchies
  • Recognized as an internal expert on Digital and Cards strategies, participate and/or lead cross-business and/or cross-channel projects or strategic initiatives
  • General knowledge of hotel/travel industry or similar vertical
  • Build and maintain effective and productive working relationships with colleagues, clients and third parties; support the delivery of the company’s mission and its business objectives
  • Delivery of paid search and affiliate strategy working with the Media agency, Google, Affiliate network and other sales houses to create best in class plans to ensure business targets are achieved, ensuring business objectives/targets and success criteria are well defined and delivered against

Skills For Digital Acquisition Executive Resume

  • Manage the paid search and affiliate planning process incorporating latest channel developments, seasonality factors, trends in consumer behaviour, technology innovations and previous campaign results and ensuring integration with other online and offline advertising
  • Develop, implement and optimise highly innovative channel tests to improve performance, ensuring integration and buy in with key with multiple areas of the business - Brand, Marketing Effectiveness, SEO, Digital Services and Category - improving channels effectiveness through ongoing optimisation
  • Ensure wider marketing team is up to date with industry trends, competitor activity and latest paid search and affiliate innovations and demonstrate how these can be incorporated into the DLG strategy
  • Keep pace with emerging trends in digital marketing including search engine, meta search, search marketing and affiliate industry trends and developments
  • Maintain and improve existing technology capabilities including feed development and harnessing other data integration opportunities
  • Produce and present weekly, monthly & quarterly KPI reporting for key business stakeholders, providing clear commentary on variations to forecast
  • Analyze pacing and forecasting efforts
  • Subject matter expert on Credit Card/Loan underwriting, Acquisition Marketing and regulatory requirements

List of Typical Responsibilities For a Digital Acquisition Resume


Responsibilities For Product Mgr-digital Acquisition Resume

  • Demonstrated experience in digital marketing, including SEM
  • Demonstrate agility in supporting and leading other acquisition team initiatives as required
  • Support development of site marketing strategies and the onsite marketing testing roadmap
  • End to end management of all Digital Acquisition online and mobile marketing channels, including paid/natural search marketing, programmatic, social media, SEO and other with the goal of driving qualified conversions
  • Strategy development of compelling prospect segments and offers to drive aggressive growth of Serve and American Express Gift Card acquisitions. Identifying the highest value prospect segments and then tailor online marketing tactics and creatives to attract and retain these customers
  • Continual analysis and optimization of both front and back end campaign performance using split and multivariate testing, executing changes based on quantitative, actionable insight
  • Analyse reporting to identify and recommend improvements to on-boarding communications and contact strategy

Responsibilities For Director, Digital Acquisition Resume

  • Owns overall strategy for being world class in both performance and brand oriented luxury inbound advertising
  • Successful history of personally managing digital advertising campaigns
  • Work with agencies and vendors to implement media plans, manage investment allocations and pacing, and pull results
  • Work closely with brand and product teams to create, manage and optimize digital creatives, landing pages, and the registration/purchase flow
  • Proactively manage and optimize budget allocation towards key success metrics like new accounts and billed business acquired, maximizing ROI
  • Manage channel marketing calendar

Responsibilities For Director, Digital Acquisition Marketing Resume

  • Monitor and report on key acquisition metrics and support channel forecasting and budget activities
  • Support business stakeholders with the development of a new prospect e-application and new accounts application processing platform
  • Understand and report on the performance of our e-application across all propriety consumer cards, communicating key metrics to stakeholders
  • Support development of partner communications to drive awareness and preference to Choice Hotels’ performance marketing programs
  • Maintain and strengthen existing rapport with vendors and agencies who provide support to the program
  • Ensure compliance with key legal and regulatory requirements
  • Develop a structured digital media strategy
  • Define and delivery digital media plan

Responsibilities For Analyst / Senior Analyst, Digital Acquisition Resume

  • Support third party agencies with a daily relationship
  • Monitor digital metrics and KPI’s with pre and post-campaign analysis
  • Support and execute the site marketing, content and product strategy on the Prospect Site with the goal of increasing the number of Cards acquired, billed business acquired, and improving conversion
  • Support all channel management activities including site marketing creative development, offer and message testing, new product launches, and interfacing with teams that leverage the Prospect Site
  • Strong attention to detail; analytical, collaboration, organization, and presentation skills required (including advanced PowerPoint)

Responsibilities For Citibank Berhad KL Digital Acquisition Partnership RM Resume

  • Experience managing digital lead generation & paid search campaigns
  • Consumer digital prospect marketing experience in Financial Services or e-commerce
  • Designs and executes A/B and multivariate tests to measure the effectiveness of different creative designs, messages, and formats
  • Successfully manage and build cross-functional relationships across multiple internal partners such as Offsite Channels, Risk, Finance, and Digital Analytics
  • Responsibility as channel manager for the e-application journey for propriety consumer cards for ANZ

Responsibilities For Head of Digital Acquisition Resume

  • Responsible for end-to-end testing of the e-application, partnering with the central e-application team to test all new enhancements and capabilities and provide business sign off for launch
  • Stay apprised competitors and technological advances to analyse and develop future plans for interactive acquisition
  • Member of the Acquisition Marketing Leadership Team responsible for the management and optimization of digital marketing campaigns across Programmatic Display, Paid Social, Paid Search, Aggregators, Affiliate Marketing, and Marketing Landing Pages
  • Relevant and progressively more responsible experience within a marketing-driven organization, to include management background
  • Manages the creative strategy and testing roadmap across all digital tactics. Responsible for building out aggressive learning agenda and testing backlog
  • Acts as internal consultant and digital marketing subject matter expert to other marketing/distribution departments regarding best practices
  • People leader to marketing analyst and social media marketing manager
  • Maintains awareness of industry trends, competitive shifts and new media /beta testing opportunities
  • Partners closely with internal stakeholders, especially the media buying tactic managers, to lead and support high impact, cross-functional acquisition initiatives

Responsibilities For Marketing Coordinator, Digital Acquisition Resume

  • Work in a fast-paced environment and manage multiple projects & priorities required
  • Identifies new, innovative technologies & digital marketing opportunities to grow the volume of profitable new business
  • Presents testing plans, status updates, and business impacts to Senior Management
  • Coaches and develops direct reports
  • End to end management of all Digital Acquisition online and mobile marketing channels, including paid/natural search marketing, programmatic, social media, SEO and website marketing strategy with the goal of driving qualified conversions
  • Manage results across the digital team for all digital subchannels, including weekly and monthly results. This includes pulling data, analyzing to provide insights and trends and publishing and presenting to leadership
  • Direct-response media experience and proven ability to deliver successful online strategies that drive qualified prospect acquisition across online channels

Responsibilities For Director, Digital Acquisition Marketing, Saas Resume

  • Proven track record of delivering acquisition strategies and results that drive quality business results in a fast-paced environment with rapidly evolving business demands
  • Experience in owning the entire marketing journey. Ability to leverage DSPs and Search Engines while maintaining an eye toward potential new platforms, partners and digital innovation
  • Highly analytical and data driven with good command of customer segmentation and familiarity with web analytics packages, advanced in Microsoft Excel and experienced in multi-variate and A/B testing, optimizing and reporting on campaign performance
  • Local project lead for initiatives involving on-boarding communications and contact strategy
  • Partner with internal stakeholders and immediate team to implement changes to on-boarding communications and contact strategy
  • Coordinate feedback to Creative agencies and internal stakeholders
  • Execute insights & prepare reports for internal and external stakeholders in excel and PowerPoint
  • Build and leverage relationships with a wide range of internal and external stakeholders to deliver business results
  • A Digital strategic and innovative thought leader

Responsibilities For Manager Digital Acquisition Programme Management Resume

  • Able to quickly understand business models and partners’ modus operandi to be able to see collaboration potential
  • Drive results and innovation in a fast-paced, dynamic environment
  • Consumer prospect marketing experience with a proven track record of delivering acquisition strategies and results that drive quality business results in a fast-paced environment with rapidly evolving business demands
  • Direct-response media experience and proven ability to deliver successful online strategies that drive qualified prospect acquisition across online channels (ideally for an e-commerce company)
  • Highly analytical and data driven with good command of customer segmentation and familiarity with web analytics packages experienced in multi-variate and A/B testing, optimizing and reporting on campaign performance
  • Strong marketer and strategic thinker with proven ability to drive business results

Responsibilities For Digital Acquisition Executive Resume

  • Results oriented and good project management - ability to drive projects/partners towards deadlines
  • Proficiency in MS Office, notably Excel and PowerPoit
  • Independent and able to work on multiple projects simultaneously
  • Organization and ability to meet the delivery deadlines
  • Proactivity and ability to find creative and unconventional solution

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