Ad Sales Resume Sample

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Madalyn Steuber
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Work Experience


Account Manager Ad Sales
08/2016 - PRESENT
Chicago, IL
  • TV advertising sales experience within the Philippines market
  • Grow the network’s sales efforts with targeted clients and identify opportunities to up sell and cross sell
  • Create and implement brand strategies that resonate with the network’s current and potential clients
  • Generate revenue that meets or exceeds the network’s budgets/business plan
  • TV Stunt one-sheet opportunities
  • Work with sales teams on all proposals including Initial brainstorm with group to review RFP and suggest ad packages to meet client KPI’s
  • Optimize campaigns throughout the lifecycle of the campaign in order to meet both KPI’s and benchmarks (including viewability where appropriate)
Analyst, Ad Sales Collections
02/2009 - 02/2016
Los Angeles, CA
  • Strategically manage daily stream of calendar requests for Vice Presidents in addition to arranging and managing travel itineraries
  • Review and delegate all incoming ​requests while pivoting around changing project timelines, multiple time zones, and ​Executive travel schedules
  • Lead culture in a meaningful way - partner with the Executive Assistant team at Oath to deliver organized, engaging, and inspiring experiences and recognition for our employees
  • Support Executive team by helping implement strategies and guidelines to keep staff on-pace with department goals and keeping them up-to-speed on changing priorities within Sales
  • Implement review timelines for each large project to ensure all necessary Sales and cross-functional leaders see the team’s work at the right checkpoints
  • Provide high level of technical and audio support for large team meetings, offsites and trainings and book rooms as-needed
  • Manage event and program logistics from conception to completion
Ad Sales & Marketing Intern
07/2004 - 12/2008
New York, NY
  • Ales support experience required
  • An experienced TV/cable executive working in an advertising sales role, or familiarity with European region, the media markets and key affiliates
  • Knowledge of cross platform media
  • Self-motivated with ability to manage time, meet tight deadlines and cope with pressure
  • Competency in all relevant software packages
  • A single point of contact for clients/customers in the tri-state area
  • Own the annual sales target for the agency list for assigned brands
  • Develop integrated packages and programs with Network Partnerships
  • Represent the entire NBCU Portfolio in some key relationships and deals

Education


Muskingum University
1999 - 2004
Bachelor's Degree in Accounting

Professional Skills


  • Customer Focus: dedicated to meeting the expectations and requirements of internal and external customers: gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect
  • Superior written and oral communication skills, including interpersonal and negotiation skills
  • + Strong analytically thinking, mathematical, strategic, and creative problem-solving skills
  • Excellent communication skills and high accuracy and attention to detail
  • Excellent written and verbal communications skills in Spanish
  • Leadership experience with successful management skills
  • Highly detail oriented, accurate, with effective problem solving skills– working across several applications including Landmark, Vision, Adtech

How to write Ad Sales Resume

Ad Sales role is responsible for research, training, digital, reporting, marketing, spanish, leadership, communications, analytical, storytelling.
To write great resume for ad sales job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Ad Sales Resume

The section contact information is important in your ad sales resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Ad Sales Resume

The section work experience is an essential part of your ad sales resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous ad sales responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular ad sales position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Ad Sales resume experience can include:

  • Effective problem solving skills– working across several applications including Landmark, Vision, Adtech
  • Establish priorities, seek guidance when necessary, use time effectively, and work as a team member
  • Great problem solving and negotiating skills
  • Results driven with a proven track record of negotiating deals and securing excellent commercial terms
  • Overall Experience: 5-7 years in online advertising experience
  • Specific Experience: 3-5 years in programmatic/enhanced targeting sales experience

Education on an Ad Sales Resume

Make sure to make education a priority on your ad sales resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your ad sales experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Ad Sales Resume

When listing skills on your ad sales resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical ad sales skills:

  • Strong organizational skills and people skills are needed
  • Detailed oriented person with strong time management skills. Experienced working with deadlines
  • Team worker with strong interpersonal skills and an ability to build effective professional relationships
  • Experience and skills in negotiation
  • Good communication skills for upper management presentation
  • Demonstrates a strong work ethic, ability to multi-task and prioritize tasks

List of Typical Experience For an Ad Sales Resume

1

Experience For Account Manager Ad Sales Resume

  • Effective internal relationship building skills (superiors, peers, teams, company-wide) and externally (sales channels, customers, etc.)
  • Strong analytical skills with the ability to assess business issues and recommend strategic revenue solutions
  • Diplomacy skills and the ability to bring together disparate areas of Turner’s UK digital business in order to grow revenue
  • Represent Goodreads Advertising and Marketing Service within the book publishing Vertical
  • Proven track record in strategic planning, proposal building, and sell-through
  • Deal with conflicting priorities and pressing deadlines
  • Develop comprehensive knowledge of Goodreads advertising and marketing solutions
2

Experience For Ad Sales Manager Resume

  • Possess a strong knowledge of the book publishing market segment, including issues, trends and typical pain points; be the voice of the customer
  • Experience leading design efforts utilizing 3rd party suppliers with demonstrable short-term and long-term results
  • Proven track record of managing multiple projects, with multiple stakeholders
  • Demonstrated ability to interpret developments in rapidly emerging, technologically complex marketplace and formulate strategies accordingly
  • Highly skilled in convincingly presenting to internal and external clients
  • Experience of working in a matrix framework
  • Strong contacts and relationships with top trading desks and programmatic teams across the country
  • Strong knowledge of online sales development, digital advertising sales and negotiations is essential
3

Experience For Analyst, Ad Sales Collections Resume

  • Four (4) to six (6) years’ experience leading employees and projects is required
  • Experience managing sales efforts in a highly transactional, consultative sales oriented, fast-paced organization with a short cycle-time sales model
  • Maximize revenue retention by determining best solution for make goods
  • + Internet savvy, including strong knowledge of web and mobile
  • Experience using Adtech, or similar ad server, is essential
  • Relevant experience (such as advertising agency, media sales/marketing, event marketing, production, client side marketing)
  • Advertising / marketing sales experience
4

Experience For VP, Ad Sales Resume

  • Overall Experience: 3-5 years in online advertising sales
  • Strong NYC based Agency holding company & brand relationships
  • TV and/or Media Agency experience, preferably including Crossmedia (OnAir & Online), SpecialAds and Sponsorships
  • Experience leading a truly Global Sales team
  • Strong global agency holding company & brand relationships
  • Strong Agency holding company & brand relationships
  • In depth knowledge of TV ad sales market on agency and client levels in the region, ideally with experience on at least two of the four markets
  • Excellent level of English and at least one of Bulgarian, Serbian, Croatian or Slovene
5

Experience For Ad Sales Executive Resume

  • Experience being responsible for a book of business in excess of $3 million in annual revenue
  • Proven revenue track record
  • Online media sales experience is an advantage
  • Extensive Sales/Sales management experience required
  • Experience in project/program management in technology groups
  • Understanding and expertise in account planning, strategic planning, and media buying within digital, video & audio, and programmatic environments
  • Hosting of client entertaining events focused on group running and cycling outings
6

Experience For Executive Assistant, Ad Sales Resume

  • Assisting the IASM team with brainstorming, ideation, and PowerPoint presentation development for custom advertising campaigns
  • Crafting campaign case studies for advertising campaigns
  • Working knowledge of television airtime sales appreciated
  • Writing a monthly newsletter to communicate departmental updates to the sales organization
  • Existing network of senior level contacts in media and marketing
  • Prospecting opportunities with ad agency contacts based on AP’s strategic needs
7

Experience For Director Ad Sales, Western Region Resume

  • Helping with pre-production process, including but not limited to updating documents and doing inventory of client product
  • Maintains EVP’s calendar, including meeting planning and preparation
  • Develop relationships with key advertising agencies and clients to achieve budgeted revenue targets from new business and from growing existing accounts
  • Win and execute RFP’s which includes overseeing and developing all steps in proposals
  • Motivated by challenging, high-energy, constantly changing environment
  • Own all elements of the pricing process including
  • + Troubleshoot creative issues including errors in ad serving and 3rd party discrepancies
  • Support monthly and quarterly close processes through accurate pacing updates, variance analysis, standard reporting packages
  • Create and send departmental communications – participant lists, tracking spreadsheets, email follow-up, etc
8

Experience For Senior Director, Ad Sales Resume

  • Create innovative sales packages which sell through, while maintaining price integrity and cost-of-sale requirements
  • Knowledge of Latin America advertising market
  • Have knowledge of Ad Sales markets and some comprehension of key metrics such as sell out, pricing, ratings and share
  • Act as internal and external liaison regarding sales contract administration, credit applications, and required approvals
  • Maintain a working knowledge of the client’s business operation
  • Strength and tenacity in seeking new business
  • Contribute to sections of sales review mechanisms including weekly and monthly business reviews
  • Understands account performance and partners with Account Management team to develop account strategy using these insights
  • Work with Pricing and Inventory and Research teams to create recap materials for the digital HGTV and DIY "Digital Events"
9

Experience For Ad Sales & Marketing Intern Resume

  • Support the Manager in ensuring focus on continued and sustainable growth by market and to achieve agreed revenue and sales targets
  • Liaise with internal and external teams regarding sales contract administration, credit applications, and required approvals
  • Implement digital campaigns using Adtech, across four websites
  • Troubleshoot campaign tracking issues, and liaise with development teams to resolve
  • Prepare post campaign reports and metrics following digital campaigns
  • Book television commercials accurately into the scheduling system
  • Generates leads, targets prospective clients and obtains meetings to make pitches and presentations to clients that cater to audiences of diverse programming
  • Works with prospects to determine advertising needs and creates proposals that actively address client needs
  • Identifies the most appropriate SiriusXM advertising formats for clients and makes recommendations for appropriate channels, programs and time slots
10

Experience For Ad Sales Coordinator Resume

  • Communicates advertising and contract arrangements to the client
  • Work with the VP of Ad Sales to deliver advertising partnerships for NBCU channels across the globe
  • Build up creative industry leading cross-platform programs across linear, digital, social and video
  • Assist department with organizing any client-related events throughout the summer
  • Multitask with a multitude of projects that have varying deadlines

List of Typical Skills For an Ad Sales Resume

1

Skills For Account Manager Ad Sales Resume

  • Strong analytical and organizational skills, as well as, excellent written and verbal communication skills
  • Strong communication skills to present to agencies and clients
  • Team player with strong interpersonal skills, able to work well with others
  • Strong commercial negotiation skills
  • + Strong organization skills, diligence, and follow-through
  • + Strong project management and collaboration skills
2

Skills For Ad Sales Manager Resume

  • Good understanding of online media agencies with strong relationships
  • Effectively manage and build relationships with media agencies and direct clients in the region
  • Publishing industry sales and marketing experience
  • Ad Sales experience in a media/publishing/ broadcasting organization with a focus selling ad space for diverse programming
  • Working in increasingly responsible advertising sales positions with direct experience in digital ad sales for major consumer facing brands
3

Skills For Analyst, Ad Sales Collections Resume

  • Experience working with/for studios, networks, cable or streaming outlets a +
  • Experience using Landmark, Vision and/or Adtech would be beneficial
  • Be able to meet stringent deadlines and work under pressure while showing excellent attention to detail
  • Digital ad agency or ad sales marketing experience
  • Well read across numerous genres and previous publishing industry experience
  • Five or more years of successful digital media experience in sales and/or marketing
  • Experience in successfully presenting to executive-level, leadership
  • Good technological understanding
4

Skills For VP, Ad Sales Resume

  • Advertising experience, preferably in television sales
  • Experience in the television industry, preferably in national cable sales
  • Have strong business work ethic, positive attitude and professional demeanor
  • Experience in Television Ad Sales
  • VP level sales management with Cable multi-platform sales experience
  • Strong contacts and relationships with top agencies in East
5

Skills For Ad Sales Executive Resume

  • Experience in project management (internally and externally)
  • Good knowledge of current office applications, especially Excel and Power Point
  • At least five years of accounting and reporting experience
  • Strong knowledge of the digital media sector with an interest in the convergence of digital and traditional media
  • + Strong knowledge in HTML, CSS, XML, HTML5, JavaScript, Java
  • + Experience in development programmer projects and web development
  • Build strong, multi dimensional relationships with publishers
6

Skills For Executive Assistant, Ad Sales Resume

  • Grow Goodreads revenue and meet and exceed sales quotas
  • High service orientation and strong work ethic to take ownership and deliver with the highest standards
  • Analyze and propose strategies to maximize revenue by Channel priorities
  • Strong work ethic, flexibility and attention to detail
  • Build and manage a consistent strong pipeline
  • International experience helpful
  • A proven analytical mind-set
7

Skills For Director Ad Sales, Western Region Resume

  • Experience working on opportunities for the entertainment category a +
  • A demonstrated ability to build long-term and sustainable relationships and business partnerships with clients at all levels
  • Attending and supporting staff during client shoots
  • Training with focus on digital: Facilitate training to improve global sales team’s practical understanding of digital ad sales
  • Viewing content to ensure it is compliant with regional advertising standards
  • Preparing post campaign reports and metrics following digital campaigns
  • Working knowledge of industry developments in video buying marketplace
  • Participating in proactive and reactive brainstorming sessions to create sellable opportunities
8

Skills For Senior Director, Ad Sales Resume

  • Influencing senior managers in client / agency organisations
  • Ensuring all linear and digital campaigns are aired correctly, and within tight deadlines
  • Acting as the point of contact for clients, production companies and creative agencies with regards to technical specifications and material delivery
  • Understanding of US GAAP and ability to perform technical research
  • Manage calendar, including meeting planning, scheduling, logistics, and preparation of meeting agendas
  • + Assist ad integration to websites, including setting up testing flights, QA’ing and providing ad specs
9

Skills For Ad Sales & Marketing Intern Resume

  • Correct planning and booking of commercials into the scheduling systems of Turner for both TV and Digital
  • Negotiates and sells advertising time to national advertisers and ad agencies, using corporate pricing parameters
  • Work closely with vertical Account Services, Pricing and Planning and Marketing teams
  • Strategic planning and marketing planning for the P&G business
  • Oversee entire sales process from initiation of pitch, closing of sale to traffic implementation, monitoring of billing and management of collections
  • Work with Pricing and Planning to see the analytics behind media proposals and learn the dynamics of schedule delivery
  • Successful track record of achieving sales targets and growing market share in a stiff competitive environment
10

Skills For Ad Sales Coordinator Resume

  • Oversee Ad Sales Collections portfolio of approx. $100M –includes actively resolving discrepancies & translating to cash
  • 3/5 years selling advertising, primarily on Digital & TV
  • Monitor campaigns daily – reporting on campaign performance and suggesting campaign optimisation
  • Supervise, develop and motivate a team consisting of sales, marketing, operational, and creative staff
  • Assist Account Director with sales planning by contributing key account and market information
  • Work with Marketing team to drive engagement in appointed markets to maintain top of mind advertising consideration of Discovery
  • Help to organize meetings, meeting agenda’s and meeting materials as directed by EVP
  • + Work on programming projects, like create prototype and testing module to experiment new ideas/ products

List of Typical Responsibilities For an Ad Sales Resume

1

Responsibilities For Account Manager Ad Sales Resume

  • Manage, grow and maintain a named account list in the Eastern Region that consistently attains quarterly revenue goals with a combination of new business and renewals
  • TV and/or Media Agency experience, preferably including some sales experience or a commercial mindset
  • Develop smart, effective presentations to take to prospective clients
  • Perform research for effective advertising campaigns using resources available
  • Enter advertiser copy and copy rotations prior to order distribution
  • Liaise with the operations team to ensure effective and campaign delivery and collation of post campaign analysis to prospect and secure repeat business
  • Experience within a media company
  • 3-5 total years experience required
2

Responsibilities For Ad Sales Manager Resume

  • Zero to one (0-1) years of media experience
  • Proven capacity to enhance revenue and margins, year over year
  • VP level sales management with multi-platform sales experience
  • Have a strong interest in a career in the media industry and be an accomplished rising senior at an academically challenging college/university
  • Be highly motivated with a strong interest in the media business
  • Proven track record in project management (internally and externally)
  • Understanding and expertise in account planning, strategic planning, and media buying within digital, video & audio environmen
3

Responsibilities For Analyst, Ad Sales Collections Resume

  • Work with ad solutions and research teams to utilize data and research as a key means for generating sales interest and prospecting in the Crackle Network
  • Detail oriented and comfort working with numbers (i.e. marketing budgets)
  • Energetic and willing to thrive in a high growth organization
  • A clear understanding of the importance of client service and professionalism
  • Build and maintain existing client relations for Viacom channels and media
  • Track advertising budget and investment throughout the year
  • Prepare all travel arrangements, including car, hotel, flight, etc., and monitor flight status, arrange changes, and be available in accordance to time zone
  • Maintain a complete filing system and update internal database with accurate information
  • Coordinate catering orders for client meetings
4

Responsibilities For VP, Ad Sales Resume

  • Assist the Marketing department on a as needed basis
  • Evaluate the performance of advertising sales programs against desired outcomes and make suggestions to facilitate future growth opportunities
  • Serve as News brand champion and communicate desired messaging inside the Company and to the marketplace
  • Work with Head of Ad Sales to drive development of creative media solutions while balancing business objectives
  • Thorough understanding of the cable/media environment in key markets and market trends (SEA)
5

Responsibilities For Ad Sales Executive Resume

  • Pro-active in terms of finding new business within sector
  • Strategic direction for short term & long term advertising/sponsorship sales efforts
  • Manage new and existing customer relationships
  • Inspire and engage potential clients by communicating the Kids and Family vision and strategy in a clear and meaningful manner
  • Vast contacts base and relationships with the new and existing players both media agencies and direct kids brands
  • Adaptability: capability to adjust to a changing schedule with last minute notice and can make decisions on the fly proactively
6

Responsibilities For Executive Assistant, Ad Sales Resume

  • Graduated in MKT or Advertising
  • Implement marketing needs and concepts with detailed execution tactics
  • Proficiency usingMicrosoft products including Excel
  • Ideation on custom ideas and opportunities for new and existing advertisers.
  • Ideation on proposals resulting in advertiser buys
  • + Assist the ad operations team with scheduling ad campaigns on the ad system
  • + Assist the ad operations team with scheduling dedicated emails in the email distribution system
7

Responsibilities For Director Ad Sales, Western Region Resume

  • + Ability to work independently as well as being a team player
  • + Creative, detail-oriented person with an enthusiasm for advertising
  • Able to prepare Sales and Strategy plans and recommendations
  • Fluency in Portuguese and Spanish or English
  • A single point of contact for clients/customers on the West Coast
  • Own the annual sales target in the region for assigned brands
  • Develop integrated packages and programs
8

Responsibilities For Senior Director, Ad Sales Resume

  • Represent the entire NBCU Cable Lifestyle Portfolio in some key relationships and deals
  • Responsible for the client service aspects and administration of account business
  • The ability to formulate logical and stylistic content
  • Commitment to the assigned tasks and accuracy in their performance
  • Within the framework of the division’s sales budget, work with Lifestyle VP’s to develop and implement annual sales plans by brand and Account Executive in order to maximize revenue and profitability across the Lifestyle portfolio
  • Interact with the senior programming and marketing executives to set revenue-generating strategies that are commensurate with the brand’s attributes and objectives
9

Responsibilities For Ad Sales & Marketing Intern Resume

  • The Family Nick Kit: Assist in the development of Ad Sales’ annual upfront presentation showcasing our convergent content and advertising opportunities for the following broadcast year
  • The Primary Research Catalog, featuring one-sheet summaries of Nick’s young adult and family insights studies
  • In partnership with Nick’s Innovation and Sponsorship Development team, create sponsorship materials related to our young adult and family offerings
  • Manage all aspects of the organization’s financial closes, including the preparation and accuracy of the financial statements and related reporting requirements
  • A single point of contact for clients/customers in the area
  • Represent the entire NBCU Cable Entertainment Portfolio in some key relationships and deals
  • Fluency in German/English language essential (written and verbal)
  • Accurate, clear and service orientated
  • Larger staff management
10

Responsibilities For Ad Sales Coordinator Resume

  • Complete projects accurately and in a timely manner
  • Technically conversant on all aspects of programmatic marketplace, the technologies and how Live Nation’s platform fits into the landscape
  • Building and managing the relations with agencies rep resenting Discovery’s ad sales in the SEE region in order to maximise the revenue and advertising opportunities in the region
  • Experience in TV advertising sales in a managerial position, demonstrating a full understanding of the sales environment and successful practices
  • Know-how of the regional TV market
  • Focus on results and detail to maintain highest standards in customer satisfaction
  • Proactive and ambitious approach
  • Achieve individual ad sales revenue goals by channel and/or media through daily client and agency contact

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