Category Sales Resume Sample

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Harvey Effertz
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Work Experience

Category Sales Manager
12/2016 - PRESENT
San Francisco, CA
  • Drive business results as a subject matter expert and “Voice of Customer”, delivering programs grounded in insights and aligned to customer/channel needs
  • Attend customer meetings where warranted by business need
  • Follow an Insights to Execution framework by developing customer communication of category strategies, plans, initiatives and sales fundamentals (DPSM KPI’s – Distribution, Pricing, Shelving and Merchandising)
  • Build strong, ongoing personal and business relationships Cross functionally at various levels with Sr. Brand Managers, Directors, Vice Presidents and Business Unit Presidents
  • Develop plans to achieve monthly, quarterly and annual revenue targets
  • Create, implement and lead the Go-To-Market strategy for the Mesan Access Hardware product line in the U.S
  • Provide sales coaching to Inside and Outside Essentra sales people as it pertains to Access Hardware
  • Manage Inside/Outside sales teams with the objective of increasing Market Share and Sales of this product line
Category Sales Analyst
02/2010 - 11/2016
Chicago, IL
  • Continually enhance sales skills and product knowledge to promote a professional image in the field
  • Product line and quota responsibility limited to a low complexity/low impact part of the business
  • Sales: Achieve agreed sales objectives (set by FM) to guarantee optimal selling out > visibility & availability (coupons, price-tags, hotspot)
  • Perfect Store (Distribution): Implementation of the Picture of Success assortment. Achieve Perfect Store targets (compliance scores) by working on distribution, shelf positioning and high quality of secondary placement (Tubos/clipstrips/Flexi displays)
  • Merchandising: collaboration with merchandiser to ensure excellence in availability, visibility and quality (minimize out of stocks)
  • Drive Specification for our Valve Automation Products based on customer’s needs
  • Meet Branch Valve Automation Sales Objectives
  • Meet Key Product Valve and Automation Annual Budgets
Intern Category Sales
03/2005 - 11/2009
Dallas, TX
  • Improve profitability of PL at a business unit and executive management level
  • Serve as liaison between BBU Quality Assurance and Consumer Relations teams and our major client
  • Provide pricing and volume estimates and work with the Purchasing Team to manage packaging inventory and reduce write-offs
  • Maintain all internal systems, collect and enter specifications for new items, administer requirement changes
  • Adhering to all policies, rules, regulations and procedures
  • Develop and maintain relationships with an assigned customer base, including key accounts, insuring their satisfaction with our products and services at all times
  • Monitor sales trends and product performance results


Southwest Minnesota State University
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Re highly experienced in consultative solution selling and business development skills
  • Are familiar with project management methodologies and have leadership skills
  • Continually enhance sales skills and product knowledge
  • Budgeting and Business planning experience
  • Experience and track record of success leading teams working on elevating categories and/or brand initiatives
  • Experience presenting to senior leaders and driving business meetings
  • Experience developing business recommendations that contribute to maximizing sales plans and customer support

How to write Category Sales Resume

Category Sales role is responsible for finance, retail, credit, training, database, purchasing, reporting, design, events, government.
To write great resume for category sales job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Category Sales Resume

The section contact information is important in your category sales resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Category Sales Resume

The section work experience is an essential part of your category sales resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous category sales responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular category sales position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Category Sales resume experience can include:

  • Proof of strong and effective communication skills (verbal, written and presentation) and active listening to the customers
  • Demonstrated skills to create and earn business
  • Continually enhance skills and product knowledge in order to promote a professional image in the field
  • Good understanding of the IT concepts and solutions
  • Good understanding of industrial starch market– key market trends and new technologies
  • Time management abilities and prioritization of objectives focused on the Client and quota

Education on a Category Sales Resume

Make sure to make education a priority on your category sales resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your category sales experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Category Sales Resume

When listing skills on your category sales resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical category sales skills:

  • 1 – 2 years previous experience in account management / category management, preferably with a Consumer Packaged Goods company
  • Experience in working on a multi-function team including sales and production
  • Previous selling experience in an industrial market
  • Previous experience selling components in business to business sector
  • Demonstrated success in the management of marketing and sales support programs
  • Experience of managing pan-European accounts

List of Typical Experience For a Category Sales Resume


Experience For Category Sales Manager Resume

  • Limited customer interface; works with experienced Category Sales
  • Work experience preferably in sales/ technical sales
  • Previous experience in specialty and/or commodity chemical industries
  • Good technical knowledge at least in 2-3 industries (e.g. paints&coatings, plastics, construction, adhesives, etc.)
  • Customer focused with a high level of urgency and a proven ability to successfully resolve service and performance issues
  • Highly motivated and demonstrated initiative
  • Water Works experience

Experience For Category Sales Specialist Resume

  • Min 2 years of commercial experience, with successful history
  • Demonstrated ability to seek and utilize resources both from their employer and others
  • Competitive analysis experience in the dairy industry
  • Excellent command of French
  • Effective Microsoft Office tools knowledge and usage

Experience For Category Sales Analyst Resume

  • Sales experience in food industry or B2B
  • Project Management and/or project team member experience
  • Achieving customer sales goals by developing an appropriate number of opportunities and completing them
  • Understanding Client installed base and proposing new HPE Servers and HPE Enterprise Group Solutions
  • Leading and developing others
  • Establishing direct or indirect relationships through partners with the Clients, professional relationships based on trust with Client representatives

Experience For Mgr, Category Sales Resume

  • Supporting sales team in major projects in Managed accounts
  • Engaging in marketing actions organized by HPE in promoting HPE Servers and HPE Enterprise Group solutions
  • · Managing the sales process starting with bidding and finalizing with the order
  • Flexibility for a long working hours program and traveling
  • Competitive Positioning/Strategy /Training's / Seminars

Experience For Category Sales Leader Resume

  • Support all branches with training and direction for Valve Automation products
  • Team player, the ability to manage unique situations and to have initiative and creative thinking
  • Knowledge of HPE organization, operating mode, business rules, segmentation of partners, key initiatives and programs
  • Broad understanding of the portfolio, business management and sales challenges and strategies
  • Product Management and Marketing
  • Deal management, Pricing, Price lists

Experience For A/contractual OPS Category Sales Manager Resume

  • Present Valve Automation Products to customers
  • Work with Industrial Territory Account Managers at key accounts
  • Troubleshoot Valve Automation opportunities
  • Develop and maintain key vendor relations
  • Work with key vendors in the field

Experience For Dir Category Sales Resume

  • Deploy HP Servers solutions and services versus competition and formulate argumentation on the added value and HPE differentials
  • Direct relationship with HPE Sales / HPE Partner, Sales Operations, Presales Team, Channel Manager and coordination of the HPE resources in order to meet Client’s needs in a timely manner
  • Identifying new Clients and new opportunities for existing Clients: developing request for solutions, Enterprise products and services
  • Approval of prices or escalation at higher approval levels for HPE Servers projects
  • Active attendance at events organized by HPE and/or Partners for Partners/Clients (presentation of the HPE Servers portfolio, competitive positioning, relationship with the present Partners/Clients, etc.)
  • Professional experience in sales to Clients and Partners
  • The ability to create and successfully close a business

Experience For Customer Category Sales Manager, Amazon Resume

  • Minimal knowledge about the IT industry, competition and partners network
  • Knowledge of the specific Enterprise Group product portfolio, services and software
  • Communicate the strengths of HPE offers and counter objections to them
  • Knowledge on how to expose the HPE portfolio (hardware products, software solutions, attached services) and to change or counteract the strategies of HPE competitors
  • Efficiency in sales of Enterprise Group products and services through close relationships with the Partners and by promoting HPE strengths
  • Establishes relationships and represents team with sales force and other partners

Experience For Category Sales Manager Jordan Resume

  • Drive growth and profitability
  • Complete projects and organize work independently
  • Self-Starter with Initiative and Drive
  • Have expert knowlege of business, technical, functional, administration and operations
  • Are a business and customer oriented team player, with the ability to form alliances across global boundaries
  • Develop new customers

List of Typical Skills For a Category Sales Resume


Skills For Category Sales Manager Resume

  • Presenting to groups, including senior leaders
  • Working on marketplace relevant allocations on key products to maintain and create a pull marketplace in each Distributor country
  • Transferring information to appropriate sales representative when clients have additional service needs
  • Directly related work results; including success in achieving progressively higher marketing, sales and sales support goals
  • Support key processes such as QBR, AOP, CSR, LRSF, Hindsighting/Foresighting… Provides category/consumer insights and category forecasts
  • Support customers for closing technical gaps in application, this includes lab trials and production trials
  • Industrial Starch channel production planning with plant team

Skills For Category Sales Specialist Resume

  • Turn raw data into market knowledge, leading to a plan of action
  • Work within an environment with varying degrees of ambiguity
  • Viewed as expert in marketing and sales support by company
  • Manage new product development projects in industrial starch market
  • Develops and manages marketing tools, such as customer communication, direct marketing, presentations, seminars, and input for information tools such as the corporate database and website

Skills For Category Sales Analyst Resume

  • Build and increase knowledge of Cargill products for all industrial starch related markets. (paper, corrugated board, plasterboard, textile, adhesive and binder)
  • Built insight & intimate relationship through customer visits
  • Integrate insight in visit reports, customer account plan, CRM system and feed commercial organization with relevant information
  • Identify demand and integrate knowledge in specific region and/or market

Skills For Mgr, Category Sales Resume

  • Plan for continuous growth. Set budget together with the Team Lead Key Accounts
  • Achieve margin and volume targets
  • Plan and execute innovation-based growth
  • Accountable for managing all steps in sales effectiveness process. Starting with pre- contracting discussion on terms & conditions, negotiate and conclude a sale, contract entry, until execution and payment of the contract. Appropriately involve Sales Support and other support functions during the process
  • Manage credit and counterparty risk management

Skills For Category Sales Leader Resume

  • Manage projects aligned with Cargill’s Project Delivery Process methodology
  • Provide online category management expertise to assigned head office customer(s) in the areas of product mix, merchandising, promotion, pricing, and profitability to enable Kimberly-Clark to become the supplier of choice and to assist retailers in the digital management of KCI’s product categories
  • Key component of the role is to translate the global and EMEA category vision into marketplace relevant actions that are in line with the overall global focus for the categories in question. Act as category lead to ensure that YA and Tennis are set up for success across all functions
  • Lead the distributors’ teams in development of the Category seasonal concept, story and innovation plan. Assure the seasonal plan is fully integrated across business units and functions
  • Demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility
  • Ensure execution of successful marketing strategies, advertising, promotions and public relation programs. Focus on enhancing brand integrity and positioning
  • Develop and implement strategies to capture opportunities and grow business with current and prospective customers. This includes identification of key decision makers, products, pricing, technical support needs, and other resources required to execute strategy and close sales
  • Manage current customer base; build/maintain relationships through collaboration and delivery of unique solutions. Manage risk: Accounts receivable, credit management, contract management and pricing
  • Develop and manage marketing tools, such as customer communication, direct marketing, presentations, seminars, and input for information tools such as the corporate database and website

Skills For A/contractual OPS Category Sales Manager Resume

  • In depth understanding of target segments – to result in 'best in class' understanding of customer issues and potential solutions, leading to being partner of choice for key and strategic customers
  • Strong analytical, project management and organization/time management skills
  • Good knowledge of Microsoft applications and the ability to learn other software programs as needed
  • Product management/product introduction experience
  • Deep knowledge/experience of sales, customer development and development and implementation of sales strategies at a National/Regional level
  • Demonstrated ability to recruit, coach, train, and develop teams

Skills For Dir Category Sales Resume

  • Experience in footwear or apparel sales from within a top-tier fashion or sports brand
  • Demonstrated ability to lead integrated team of resources across a matrix management structure
  • Build and increase knowledge of Cargill products for industrial applications of various product lines
  • Make visits to markets where geothermal and water source sales opportunities exist
  • Make joint calls with Territory Managers where they have customer opportunities in this category
  • Visit job-sites with customers to inspect equipment for proper installations, warranty issues and other potential complications

Skills For Customer Category Sales Manager, Amazon Resume

  • Recommend products & services that fit well with clients' business needs
  • Effectively communicate with all internal stakeholders, including VP’s of Sales, Sales Managers, AE’s, Sales Specialists, News Channel GM’s and staff, Marketing etc
  • Build strong relationships with agencies and clients through an integrated approach with AE’s. Strong verbal/written communication skills are essential
  • Knowledgeable of overall business and across functions and disciplines
  • Competitive mindset with track record of performance, particularly in sales
  • Able to influence both cross functionally and vertically within the industry and marketplace
  • Experience in a progressively responsible role within customer relations management, customer service, retail, sales, logistics, transportation and/or distribution
  • Synthesize large amounts of information and insights from multiple sources into a clear and concise plan

Skills For Category Sales Manager Jordan Resume

  • Interpret financial sales data to make decisions and recommendations to impact the business
  • Strong team player and ability to work with cross functional partners and senior management on all aspects of the business; ability to negotiate and verbalize ideas effectively
  • Cope with and lead a team through deadlines and change management
  • Advanced knowledge of MS office applications, especially Excel and PowerPoint; proficiency in Excel to include creating spreadsheets, complex formulas, pivot tables, etc. Microsoft Word, Outlook, Excel, Power Point and Access proficiency
  • Experience with Cognos or reporting systems

Skills For Category & Sales Analyst Resume

  • Basic understanding of design and interior decorating
  • Enthusiasm, courtesy and articulation
  • Experience and track record of success leading teams working on elevating categories and/or brand initiatives. Proven track record increasing revenue by creating and driving a holistic business plans inclusive of short and long term business strategies and financial targets
  • PowerPoint experience with ability to create compelling, easy to understand, fact based stories
  • Good understanding of industrial starches and industrial oils market– key market trends and new technologies
  • Excel experience with ability to manipulate data, create pivot tables, functions and formulas
  • Experience in Industrial Sales
  • Work experience preferably in sales/ technical sales
  • Excellent command of English and Arabic

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