User Acquisition Resume Sample

4.8
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Verlie Spencer
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Work Experience


Manager, User Acquisition
09/2015 - PRESENT
New York, NY
  • Prior work experience needed to do this job (e.g. “3yrs of online ad sales experience required”)
  • Other skills needed to perform the job (e.g. presentation skills, negotiation skills, etc.)
  • Other requirements not listed above (e.g. foreign languages, travel requirements, etc.)
  • Strong technology or mobile gaming affiliation. Analyzes what’s new in tech, plays all the leading games, and has an innate desire to understand how things work
  • Manage a multi-channel campaign to convert healthcare professionals into registered users of various Elsevier Pharma Solutions product platforms: Continuing Medical Education (CME), eHealthcareers (eHC), PracticeUpdate (PU), and Multimedia Publishing (MMP) Resource Centers)
  • Drive the development of email campaigns, banner advertisements, social media initiatives, direct mailers, etc
  • Develop launch and sustainment User Acquisition strategies that meet the corporate’s financial goals and
  • Proven track record as an effective team leader and manager
  • Demonstrated ability to influence and drive implementation of recommendations
Analyst, User Acquisition
06/2012 - 04/2015
Philadelphia, PA
  • Experience in performance-based digital media role (preferably with media agency or mobile experience)
  • Exceptional data skills including strong command of web/mobile analytics and Ad Tech concepts and platforms (Omniture, DoubleClick, Krux)
  • Proven track record of increasing user acquisition and engagement that exceeds revenue and profitability goals
  • Extensive experience with digital media including programmatic buying, social media channels, targeting and remarketing
  • Proactive, energetic self-starter who thrives on getting things done in a fast-paced environment
  • Skill in using general office equipment such as Video Conferencing, fax, copiers, etc..
  • Experience managing online ad campaigns
User Acquisition Intern
04/2006 - 04/2012
Phoenix, AZ
  • “No job is too small” attitude and a strong sense of intellectual curiosity
  • Exceptional data skills including the ability to extract data in order to inform future campaigns and strong command of web/mobile analytics, marketing automation and Ad Tech concepts and platforms (Omniture, DoubleClick, Krux, Eloqua)
  • Extensive experience in programmatic buying, social media channels, targeting and remarketing
  • Exceptional project and relationship management skills - deep cross-functional collaboration is required
  • Proactive, energetic self-starter who thrives on getting things done in a fast-paced, constantly evolving environment
  • Plan, execute and analyze launch & sustainment user acquisition ad campaigns for Disney Interactive’s mobile games & apps
  • Develop and execute integrated marketing programs across social, mobile, display, search and programmatic buying to generate leads and acquire new users to HBO’s new streaming product

Education


Palm Beach Atlantic University
2000 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Strong analytical skills and experience working in a metrics based environment
  • Excel skills; strong analytics background including data manipulation and pivot tables
  • Strong analytical mindset, Excel, and SQL skills
  • Experience with advertising conversion metrics (CPM, CTR, CVR, CPA/I), understanding of digital advertising ecosystem
  • Experience working in mobile marketing
  • Experience working closely with lead generation/email marketing programs
  • Experience working in fast-paced environments, preferably in an internet, financial, or consulting industries

How to write User Acquisition Resume

User Acquisition role is responsible for automation, analytics, travel, modeling, digital, design, reporting, marketing, languages, platforms.
To write great resume for user acquisition job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For User Acquisition Resume

The section contact information is important in your user acquisition resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your User Acquisition Resume

The section work experience is an essential part of your user acquisition resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous user acquisition responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular user acquisition position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative User Acquisition resume experience can include:

  • Effectively communicate with advertising partners to efficiently drive campaign performance and scale
  • Experience with SQL, Python or similar languages
  • Basic to Intermediate SQL experience
  • Follow budget for games, including reporting and forecasting
  • Comfortable working in an fast-paced stimulating and highly dynamic environment
  • Oversee and manage a growing performance marketing portfolio of games

Education on an User Acquisition Resume

Make sure to make education a priority on your user acquisition resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your user acquisition experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in User Acquisition Resume

When listing skills on your user acquisition resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical user acquisition skills:

  • Experience managing large marketing budgets
  • Experience in performance marketing
  • Experience managing campaigns on various mobile ad networks
  • Working experience in a data-driven, results-oriented role
  • Any previous online marketing experience
  • Strong knowledge and passion for Disney, Marvel & Star Wars

List of Typical Experience For an User Acquisition Resume

1

Experience For Manager, User Acquisition Resume

  • Synthesize & analyze performance data for reporting and decision-making
  • Develop test plans, measure performance, and make recommendations based on testing
  • Plan, execute, and analyze user acquisition campaigns across performance UA channels
  • Provide strategic creative analysis on various creative types to yield successful results
  • Collaborate with cross-functional teams to scope out business opportunities and to deliver results

List of Typical Skills For an User Acquisition Resume

1

Skills For Manager, User Acquisition Resume

  • Manage user acquisition and performance marketing campaigns across key mobile marketing channels
  • Attention to detail and history of managing a flexible marketing budget
  • Quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
  • Uccessfully managing results-oriented customer acquisition campaigns across various media channels
  • Engage in ongoing test, measure, learn loop to optimize performance of campaigns
2

Skills For Senior Director of User Acquisition Resume

  • Identify new geographies, partners and testing opportunities to grow profitable investments
  • Present results to studio and mobile publishing leadership teams
  • Comfortable presenting complicated material in a concise manner
  • Managing user acquisition campaigns
  • Familiarity with reporting tools (Tableau/Looker), Mobile Measurement Platforms (Appsflyer), and spend automation systems (Singular)
  • Passionate about gaming and media
  • Participate in a creative planning session to develop new challenger ad concepts to test against current ad champions
  • Work with creative team on concepting new ad themes and ideas
3

Skills For Senior Manager, User Acquisition Resume

  • Build queries and models to automate reporting and analyses
  • Develop analytical models from our extensive data set to streamline ad buying operations
  • Utilize data analytics to drive marketing decisions
  • Support User Acquisition Managers in distilling complex data into concrete narratives and actions
  • A love for data and modeling
  • Blend of creativity and metrics-driven approach to problem solving
  • Expertise in mobile and/or mobile game marketing
  • Familiar with lifetime value modeling
4

Skills For Director of User Acquisition, Nike Digital Resume

  • Report performance of campaigns and creative assets on a regular cadence
  • Partner with Creative Services team to establish regular flow of assets to constantly improve performance
  • Contribute to the development of dashboards and analytics to automate user acquisition operations
  • Proficiency with mobile measurement tools (Adjust, AppsFlyer, etc.)
  • Knowledge of business intelligence tools (Looker/ Tableau)
  • Strong technology or mobile app affiliation. Analyzes what’s new in tech, uses all the leading apps, and has an innate desire to understand how things work
  • B.A. or B.S. from a top institution in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, Physics or similar)
5

Skills For Associate Analyst, User Acquisition Resume

  • Work in a metrics-based environment
  • Detail-oriented, organized, and highly-motivated
  • Determine how best to allocate our Q2 mobile user acquisition budget across channels and countries based on recent performance and cost trends
  • Drive significant user (consumer) growth via app installs by engaged users
  • Build, manage, monitor, test and optimize campaigns (e.g. Facebook, Google, and many others) to increase performance
6

Skills For User Acquisition Director Resume

  • Collaborate with Engineering, Design and Program Mgmt leaders throughout completion of milestones and partner with brand marketing and central research/analytics teams throughout the product’s lifecycle
  • Compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
  • Conduct ROI analysis for marketing campaigns
  • Collaborate with the performance creative team to develop compelling creative
  • Passion and interest in mobile games
  • Plan, execute and analyze launch & sustainment user acquisition ad campaigns
7

Skills For Director, User Acquisition Resume

  • Optimize campaign performance by channel
  • Communicate complex, quantitative results across a variety of functions
  • Intellectually curious and analytically rigorous
  • Use a data-driven approach to evaluate, analyze and execute strategies for paid campaigns across sites such as Facebook, Instagram, Pinterest, and Snapchat optimizing against ROAS, LTV and CPI
  • Organize bi weekly strategy sessions and creative brainstorms with cross functional teams to establish streamlined campaign execution across multiple targets, geos, platforms and/or demographics
  • Provide weekly and monthly KPI reports to senior members of the marketing and leadership team
  • Use data to drive marketing decisions

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