Site Merchandising Resume Sample

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Work Experience

Senior Manager, Site Merchandising
02/2018 - PRESENT
Phoenix, AZ
  • Measure and monitor content effectiveness, and communicate how content strategy is contributing to business goals
  • Interpret and react to metrics to help drive site content strategies
  • Develop, interpret and react to AB testing strategies
  • Develop detailed strategy and analytics recaps on Editorial Events and Gift Guides to further improve future decision making
  • Manage weekly sign-off on web site publication; ensure team has completed thorough quality assurance of designated content and assortment specific areas of responsibility
  • Oversee the testing of all site content in coordination with weekly site refreshes, functionality and marketing initiatives
  • Track & review team quality metrics and define ways to improve
  • Work with Site Ops team to identify and reduce process or system inefficiencies
Site Merchandising Spec
11/2011 - 11/2017
Detroit, MI
  • Select and develop a team of future leaders
  • Exhibit ability to perform well, problem solve and brainstorm in a collaborative environment and inspire a strong sense of camaraderie, accountability, and high performance across teams
  • Demonstrate sound business judgment, proven ability to influence others and strong decision making skills
  • Demonstrated ability to lead a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
  • Embody & foster core values of Caring, Fun, Integrity and Learning to forge stronger cross-functional relationships
  • Own merchandising of assigned categories within the Home, Apparel, and Hardlines division of
  • Manage the day-to-day online operations which includes categorization of core and new products online, creating and updating categories, and optimizing the site taxonomy
  • Lead various category and campaign strategies and develop execution plans to drive the business by highlighting trends, promotions and aligning to members’ needs
Junior Analyst, Site Merchandising
01/2008 - 10/2011
Houston, TX
  • Manage, mentor and develop team for future growth within the department and organization
  • Thoroughly understand competitive landscape primarily focused on navigation and customer experience and make recommendations to incorporate into business
  • Improved customer experience ratings, conversion metrics, reduced return rate
  • Implement tracking tools to help evaluate quality metrics and improve work flow
  • Improve retention and decrease turnover rate
  • Action and detail oriented, organized with ability to manage teams to execute within deadlines
  • Demonstrate strong resource workload and capacity management skills and proven ability to manage multiple resources, priorities and a large volume of business
  • Strong interpersonal skills and ability to manage relationships with cross functional resources
  • Demonstrate ability to analyze and react to quality and performance metrics to drive quality and efficiencies within team


John Brown University
2004 - 2008
Bachelor's Degree in Business

Professional Skills

  • Comfortable with being “hands-on” to manage tasks to ensure deadlines are met. Excellent organizational skills and detail oriented
  • Strong communication skills, ability to represent the interests of a broad group of stakeholders
  • Prior experience in merchandising or product marketing
  • Work under pressure, handle changing priorities and simultaneously handle multiple priorities simultaneously
  • Leads and supervises a team to optimize shopping experience throughout site for all devices and experience
  • Experience working in and the basic understanding of a customer-facing business
  • Develop and manage curated product listing pages (shelves) to elevating key brands and products across the customer’s navigation experience

How to write Site Merchandising Resume

Site Merchandising role is responsible for events, retail, credit, telecommunications, reporting, design, digital, travel, messaging, collaboration.
To write great resume for site merchandising job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Site Merchandising Resume

The section contact information is important in your site merchandising resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Site Merchandising Resume

The section work experience is an essential part of your site merchandising resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous site merchandising responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular site merchandising position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Site Merchandising resume experience can include:

  • Optimize the online shopping experience to increase conversion through site presentation and product merchandising by analyzing sales, web metrics, industry best practices, and running competitive audits
  • Analyze data quantitatively and use member research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of various programs
  • Work with multiple cross-functional teams which include, but not limited to: the analytics team to understand member behavior, creative team to drive visual strategy, user experience and engineering teams to ensure best-in-class shopping experiences, and various marketing teams to drive site traffic through external marketing efforts
  • Well-rounded marketer with strong qualitative and quantitative skills
  • Setting Vudu merchandising priorities and ensuring proper site execution on
  • Demonstrable experience in an online marketing/merchandising field

Education on a Site Merchandising Resume

Make sure to make education a priority on your site merchandising resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your site merchandising experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Site Merchandising Resume

When listing skills on your site merchandising resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical site merchandising skills:

  • Exceptional data-analysis skills and ability to communicate findings effectively in a non-technical manner
  • Work in a fast paced environment with competing priorities.First-rate collaboration skills, even across diverse departments
  • Prioritize, plan and delegate tasks effectively and in an organized manner
  • Self-starter with superior time management, project management, and organizational skills
  • Train and onboard new associates and contractors on processes, procedures, tools, reports, and other information needed for the team to work effectively
  • Experience managing a team including direct and indirect reports

List of Typical Experience For a Site Merchandising Resume


Experience For Senior Manager, Site Merchandising Resume

  • Managing 4K assortment and working with operations team to prioritize encoding schedules
  • Site merchandising experience, preferably in the apparel industry
  • Experience translating business objectives into technology and operational processes to achieve goals
  • Proven track record of growing ecommerce business or business segment
  • Relentless focus on improving business results through constant optimization of the site experience
  • Demonstrable experience in Project Management in an agile environment
  • Proven track record of leadership, taking ownership and driving
  • Experience with Analytics platforms: Google Analytics, Adobe Analytics, Data Warehouse, Tableau, etc

Experience For Manager, Site Merchandising Resume

  • Collaborating with product management and engineering teams to expand merchandising capabilities and product assortment/offers across various platforms
  • Partnering with studio and aggregation teams to identify product opportunities to leverage across Walmart Entertainment
  • Responsible for designing and executing onsite A/B testing and internal search programs
  • Track record of managing, mentoring and development of teams for future growth within the department and organization
  • Provides leadership within Site Merchandising team; mentors and leads site merchandising specialists

Experience For Director, Site Merchandising Resume

  • Proficiency with Content Management Systems, analytics tools and web traffic reporting
  • Highly process oriented and has a history of implementing workflow improvements and procedures
  • Model compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
  • Able to travel once a quarter and as needed to the Home Office in Bentonville, Arkansas as well as other locations within the United State, to collaborate with key partners
  • Leading merchandising strategy, programming and execution for launch of Walmart Video in Q1 FY’20, including expanding commerce of physical product on Walmart Video
  • Responsible for owning our full site redesign from a functional and business perspective including identifying benchmarks, prioritizing functionality, and supporting build, testing, and execution partnering with IT throughout the process
  • Understand current trends, opportunities, assortment, competition and buyers’ vision by category of business and use this knowledge to properly assort merchandise and market product online
  • Support website experience initiatives by providing EDQ support, building Great Deal Stores, QA’ing test links
  • Upload new products and UPCs into the content management system

Experience For Site Merchandising Lead, Shoes Resume

  • Serve as the department subject matter expert on merchandising and traffic in a given area of Wayfair’s Home Improvement product catalog & serve as manager to a small team of individuals doing the same
  • Communicate any technical or data issues related to flow between EDQ and hub to technology partners. Help support questions around “why isn’t my item online” or “offline”?
  • Experience in an e-commerce environment
  • Product Content & Data
  • Execute the presentation and promotion of the product assortment online

Experience For Site Merchandising Spec Resume

  • Based on feedback from site analytics continually test presentation and content to maximize objectives
  • Identify and recommend offers to feature on site and determine key messages
  • Write strategy briefs to align key stakeholders (UX, project management, content) on new offers to be merchandised
  • Coordinate with channel managers (e.g. email, paid search) to create cohesive prospect journeys
  • Develop new promotional ideas to drive improved sales performance
  • Regularly review performance with analytics team and take decisive action

Experience For Associate Site Merchandising Resume

  • Willingness and ability to tackle both strategic and tactical projects
  • Develop seasonal site merchandising strategy based on financial plans driven by assortment strategies, current business trends, competitor assessment and brand mission with a focus on achieving conversion, AOV and UPT goals
  • Lead strategies for site navigation nomenclature (global and left nav, search attributes) and product detail pages (PDP) (imagery and copy) and communicate to key cross functional partners including merchandising, planning, marketing, creative and site development
  • Report and analyze weekly site performance including category performance, feature shop productivity, customer reviews/feedback and drive recommendations to improve customer experience
  • Working across functional leads, understand customer behavior patterns on the site in terms of navigation, keyword search, engagement with imagery/copy via heat mapping and data analysis and develop strategies to optimize customer experience and maximize demand

Experience For Director of Site Merchandising Resume

  • Partner closely with Tech Product team to ensure customer expectations are met in terms of site performance and with site/brand creative to continuously evaluate and recommend site design and functionality enhancements via site roadmap
  • Ensure that key cross functional partners (primarily Merchandising, Inventory Management, Marketing, Tech Product teams) are well informed on category and navigation performance based on analysis and partner to continuously improve performance
  • Ensure the site experience on aligns with marketing, product and promotional strategies and calendar at all times, as well as manage site presentation of ModCloth’s product on key e-commerce marketplaces (i.e. Jet) to ensure brand/product messaging is aligned with our expectations
  • Oversee the testing of all site content in coordination with weekly site refreshes, functionality and marketing initiatives, ensuring completion of information from all cross functional teams
  • Action and detail orientation, strong analytic skills and ability to prioritize and able to work under pressure with multiple deadlines
  • Experience with Ecommerce platforms like Demandware, Magento, ATG
  • Tests and evaluate the effectiveness of merchandising strategies; refines as part of continuous improvement process

Experience For Junior Analyst, Site Merchandising Resume

  • Encourages an environment of operational excellence and flawless execution to achieve a best in class site experience
  • Consumer Experience team
  • Align with the buying and marketing teams to ensure that key pages and marketing placements have inventory to support sell through
  • Works to optimize product feeds to support marketplaces and wholesale partnerships as well as with product recommendations across paid search, CSE's, personalization campaigns and other marketing programs
  • In partnership with the BI and product teams, ensure that site tagging for Google Analytics and other programs is implemented so that all appropriate measurements can be gathered
  • Manage one direct report and ensure he/she operates to ModCloth’s expectations while developing him/her to increase bench strength
  • Develops the team to use analytics that are fully developed to understand bottom line impacts (P&L)

Experience For Director, Site Merchandising Solutions Resume

  • Develops reports to glean insights. Interprets funnel analysis and recommends site improvements/efficiencies
  • Demonstrated understanding of internet technology and protocols from a technical and business perspective including an understanding of HTML, CSS, image management for a website, design tools, and standard internet protocols
  • Knowledge of and experience with experimentation of A/B testing
  • Entrepreneurial spirit and flexibility to thrive in a very dynamic environment
  • Responsible for site merchandising across all devices including managing site refreshes and developing site content for the B2C websites, partnering cross-functionally with merchants/buyers, marketing, operations, creative, IT, etc. while maintaining an omnichannel vision

Experience For Allmodern Manager, Site Merchandising Resume

  • Contribute to the development of the strategy for site features/functionality
  • Plan and execute cross-category site features and functionality to achieve sales and site-level goals
  • Oversee the visual merchandising presentation for the Home page and other global pages, seasonal events, and corporate campaigns to best respond to customer demand and convert visits into sales
  • Work closely with campaign and program leads and cross-functional partners (including Design, Copy & Content, Marketing, Merchandising and Engineering teams) to align on seasonal program strategies and plans
  • Communicate and present site features and functionality strategy and performance information to various roles within the organization
  • Provide business requirements for tools improvements

List of Typical Skills For a Site Merchandising Resume


Skills For Senior Manager, Site Merchandising Resume

  • Highly effective communicator, capable of delivering business-shaping insights to senior resources
  • Passion for eCommerce and customer experience and driving innovation
  • Experience in online merchandising or similar field
  • Execute online customer experiences throughout all devices, from desktop to mobile, including apps
  • Experience managing a team of at least 2 associates

Skills For Manager, Site Merchandising Resume

  • Experience in eCommerce, retail, Web build, visual merchandising
  • Experience working in content management systems
  • Experience with Omniture, Web analytics, customer metrics, KPIs and financials, A/B testing
  • Maintain a strong vision for future site improvements driven by passion for delighting our customers
  • Stays current on all competitive and industry site merchandising, promotional execution and tactics that enhance the user experience
  • Experience working in a fast-paced, digital environment
  • Proven track record of learning new tools and systems
  • Experience in web analytics tools preferably Coremetrics
  • Leadership experience and comfortable with project management

Skills For Director, Site Merchandising Resume

  • Calculated risk-taking is good business. The greater the investment, the greater the required calculations
  • Optimize the on-site customer experience, with a laser focus on eBay’s spectrum of value offering to deliver all suites of products
  • Industry experience, ideally 5 years ecommerce background
  • Fashion and/or Footwear eCommerce Experience
  • Experience with enterprise-level web analytics tools (Adobe Analytics, Google Analytics)
  • Leveraging web analytics to promote the discoverability and selection of products to ensure we meet our customers’ needs and interests
  • Buying / Category Managers

Skills For Site Merchandising Lead, Shoes Resume

  • Develops and plans the visual merchandising and seasonal site strategies of departments and campaigns leveraging customer based analytics
  • Familiarity with tagging and tracking methodology
  • Serves as subject matter expert overseeing all aspects of our website merchandising, promotional support, customer segmentation, content and usability
  • Action-oriented, creative problem solvers, with a keen understanding or their role in the overall workflow
  • ECommerce site merchandising management
  • Develop critical business strategies and execute on them resulting in an impact to the company
  • Own and execute promotions in conjunction with the Merchants and Marketing teams

Skills For Site Merchandising Spec Resume

  • Creative sensibilities, both design and copywriting
  • A Cross-Functional Communicator & Influencer: Can navigate relationships and inputs from multiple constituents, including cross-functional contributors
  • Develops and plans the visual merchandising and seasonal site strategies of departments and campaigns
  • Influences cross-functional business leaders in establishing business objectives and goals
  • Provides leadership within Site Merchandising team

Skills For Associate Site Merchandising Resume

  • Basic working knowledge of HTML, CSS. mobile apps, responsive design
  • Oversees the visual merchandising presentation to best respond to customer demand and convert visits into sales
  • Familiarity with testing methodology and desire to drive strategy and results through analytics
  • A self starter who's able to independently identify reporting needs and pay meticulous attention to detail
  • Maintain the site merchandising and offer calendar
  • Work with the Test and Learn team to optimize offer presentation (messaging, offers, creative)

Skills For Director of Site Merchandising Resume

  • Partner with stakeholders to ensure the site reflects the most appropriate offers and pricing
  • Develop an Agile Team – Ability to react with solutions for success
  • Foster career development – train, motivate and develop team members for continued growth for the entire team
  • Develop presentations and present at team meetings
  • Maximize the contribution of individual team members

Skills For Junior Analyst, Site Merchandising Resume

  • Proven experience in leveraging quantitative data analytics within web analytics platforms to solve business problems, uncover opportunities and develop strategies
  • Customer. The customer -- including florists -- is at the center of our ecosystem
  • Respect. Listening is a pre-condition to successful relationships; listen, speak-up and speak-out!
  • Work closely with the marketing team to optimize promotional efforts and meet business goals
  • Capacity to work well in a team environment
  • Highly Proficient in MS Excel, Word, Outlook and web analytics platforms (preferably Adobe Analytics)

Skills For Director, Site Merchandising Solutions Resume

  • Set and integrate content strategies based on in depth site analysis, customer needs, and search metrics
  • · Oversee and coordinate the category calendar
  • A Strategic Thinker: Can synthesize info to develop a vision & continually update beliefs
  • A Right- and Left-Brained Marketer: Very comfortable navigating and utilizing Google Analytics, has a strong understanding of SEO, and can drive towards revenue goals yet all with an appreciation for brand building and a creative eye
  • A True Appreciation of Creativity/Making: Genuine enthusiasm and understanding of our offering and appreciation of how that aligns with our customer’s needs
  • Manage multiple resources, priorities and a large volume of business
  • Familiarity with site analytics tools (e.g., Omniture or Coremetrics) and with content management tools
  • Set clear team objectives and performance measures

Skills For Allmodern Manager, Site Merchandising Resume

  • Experience building out complex E-commerce functionality & enhancement projects as well as managing ongoing E-commerce Sprint Cycles and development work from a business perspective partnering with IT teams
  • Familiarity with basic E-commerce functionality including but not limited to onsite personalization, ratings and reviews, gift finders and guided selling, tool such as , etc
  • Recently led a full site redesign including functionality across homepage, detail page, listing page, and
  • Willingness to travel between the Chicago and San Diego offices
  • Manage, mentor and coach a team of department/site managers and specialists

List of Typical Responsibilities For a Site Merchandising Resume


Responsibilities For Senior Manager, Site Merchandising Resume

  • Monitors site presentation and traffic and modifies visual presentation as necessary based on customer changing behaviors
  • Identifies and establishes department-, category-, or campaign-level key performance indicators (KPIs), benchmarks, and forecasts
  • Provides direction to the creative team
  • Technical knowledge and expertise of current Web functionality and technology is highly desired
  • Demonstrates up-to-date expertise in Site Merchandising and applies this to the development, execution, and improvement of action plans to improve customer experience and conversion
  • Exhibits strong aptitude of competitive landscape and leverages to drive business improvements
  • Identifies and establishes department-, category-, or campaign-level key performance indicators (KPIs), benchmarks, and forecasts; partners with the retail analytics team

Responsibilities For Manager, Site Merchandising Resume

  • Leads team in understanding customer feedback, analyzing trends and developing insights about buyer group preferences and buying patterns to optimize customer experience and drive category performance
  • Manages the continuous analysis of patterns and recommends modification of site features to category managers to fit the needs of the customer
  • Directs the display of and approves product attributes, images and content, and ensures proper taxonomy and attribution; Understands market best practices for visual merchandise displays and builds plans to reflect first class presentation of products within categories
  • Reviews reports of site traffic and patterns and performs insightful analytics to determine areas for optimization to drive conversion rates
  • Serves as an advisor and partner to category manager, identifying potential enhancements or changes based on knowledge of the category, industry trends and customer behaviors
  • Effectively train, coach and develop direct reports

Responsibilities For Director, Site Merchandising Resume

  • Make immediate sound decisions and when needed able to influence immediate team and across functions
  • Motivational team leader
  • Global UX Org
  • Lead vision and strategy for site placements ensuring that the needs of merchandising, marketing, SEO and our customer are met. Ensure that experiences are frictionless and help our customer find what she’s looking for. This includes placements for marketing campaigns as well as content for null search pages, my account, and others as needs arise
  • Responsible for site merchandising including the development of a weekly refresh calendar identifying key site campaigns to run with input from product development and partnering with marketing on content and asset development. Additionally, responsible for weekly site refreshes, digital content planning, and digital site metrics used to measure campaign success
  • Responsible for managing the site enhancement and functionality list on behalf of the business team partnering with the IT function including weekly review and prioritization, identification of significant win opportunities, and support of build and execution including frequent site functionality audits to identify optimization opportunities to enhance the customer shopping experience

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