SEO Specialist Resume Sample

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15 votes
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Dudley McDermott
1665 Johnston Road,  Los Angeles,  CA
+1 (555) 457 0465

Work Experience


SEO Specialist
05/2015 - PRESENT
Philadelphia, PA
  • Develop, document, and update SEO strategy
  • Monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance metrics
  • Research and monitor industry news, trends and local market opportunities
  • Participate in process improvement activities and initiatives
  • Experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required
  • Experience in customer facing role required
  • Experience with basic HTML coding is required
  • Identify, execute and report on on-site optimization opportunities from Conductor
Technical SEO Specialist
11/2012 - 02/2015
Chicago, IL
  • Coordinate SEO projects and tasks in JIRA
  • Partner with merchandising teams to drive more traffic and sales through category and product pages
  • Help optimize the mobile and desktop websites for SEO best practices
  • Pull SEO reports from Tableau and Coremetrics
  • Offer keyword research to content and merchant partners to identify new business opportunities
  • Constantly learn search marketing, business and leadership topics
  • Think creatively, but demonstrate a strong level of discipline and focus to the work that is most impactful to the business
SEO Specialist With English & Other European Language
04/2008 - 09/2012
Chicago, IL
  • Change is constant, and undertaking new projects and stretching your capability is always encouraged
  • Co-ordinate and manage the SEO agency whilst maintaining strong relations with internal teams, delivering industry leading insights, analysis and outreach campaigns
  • Conduct in-depth and regular audits of sites and competitor performance analysis using tools such as Omniture, Google Analytics, Screaming Frog, Ahrefs, Majestic SEO and third party rank checking tools
  • Support commercial, marketing, ecommerce and other key teams with ad hoc SEO requests; attend all relevant meetings and planning sessions
  • Track, report and analyse SEO performance campaign data from SEO campaigns and strategies
  • Manage and take responsibility for the delivery of SEO campaigns with the SEO agency
  • Provide competitive analysis of top ranking competitor sites and provide actionable insight
  • Experience in digital marketing field with experience working with content management systems (CMS) such as Sitecore, Sitefinity, Kentico, or Ektron

Education


Colorado State University - Global Campus
2002 - 2007
Master's Degree in Marketing

Professional Skills


  • Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
  • Strong time management skills and ability to balance competing priorities and overlapping deadlines
  • Excellent skills to monitor and track traffic, rankings, conversions and off-page marketing initiatives
  • Excellent verbal and written communication skills and be comfortable presenting in front of a group
  • Strong organizational skills and ability to focus on task/project completion
  • Strong program coordination skills
  • Strong organizational skills and the ability to manage many projects at a time

How to write SEO Specialist Resume

SEO Specialist role is responsible for seo, analytical, organizational, analysis, excel, technical, microsoft, reporting, grammar, copywriting.
To write great resume for seo specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For SEO Specialist Resume

The section contact information is important in your seo specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your SEO Specialist Resume

The section work experience is an essential part of your seo specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous seo specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular seo specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative SEO Specialist resume experience can include:

  • Excellent written and oral communication, project management, and time management skills with the ability to work effectively across departments and teams
  • Exceptional analytics, project management skills, writing and organizational skills
  • Strong copywriting and editing skills, specifically for web pages
  • Excellent writing skills and insights analysis
  • Strong analytic skills to assess shifts in performance and adjust campaigns quickly to stay on top of the search engines
  • Excellent communication skills with ability to express complex ideas

Education on a SEO Specialist Resume

Make sure to make education a priority on your seo specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your seo specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in SEO Specialist Resume

When listing skills on your seo specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical seo specialist skills:

  • Excellent problem solving skills and strong interest in digital marketing
  • Strong and engaging copywriting skills using the IKEA brand tone of voice
  • Solid analytical and reporting skills using Google Webmaster Tools, Omniture, SEMrush, ScreamingFrog, Parse.ly Etc
  • Strong knowledge of organic search on Google, Bing, Yahoo; prior online marketing experience required
  • Excellent presentation, communication, analytical and problem-solving skills
  • Strong interpersonal skills, with ability to form productive working relationships

List of Typical Experience For a SEO Specialist Resume

1

Experience For Technical SEO Specialist Resume

  • Have good English skills, writing skills and be able to create content on a regular basis
  • Ensure all initiatives are prioritised, executed and reported upon effectively
  • Proven experience in developing sophisticated and successful SEO plans and strategies
  • Proven SEO experience, with at least 3 years in a professional environment/setting
  • Organized and with multi-tasking skills
2

Experience For Web Marketing & SEO Specialist Resume

  • Strong sense of accountability and proven ability to take ownership of projects and responsibilities
  • Experience as a global SEO analyst / specialist with proven results
  • Experience with leading search engine ranking, traffic and analysis software SEMRUSH, Spyfu, Moz, Screaming Frog, Webmaster Tools
  • Experience with A/B and multivariate testing strategy, implementation, and reporting
  • SEO experience with understanding of search engines and ranking criteria
  • Experience using website analytics (including Google Analytics, Adobe Analytics etc) and CMSs
3

Experience For SEO Specialist With English & Other European Language Resume

  • Work with Senior Manager, Digital Marketing to monitor and analyze web traffic and provide regular reporting on conversion and campaign effectiveness
  • Experience dealing with demanding clients
  • Experience working with SEO industry tools (Ryte.com, Deepcrawl, Screaming Frog etc.) and Web analytics tools (Google Analytics, Omniture, Tableau)
  • Experience writing for larger Enterprise organizations (attention to grammar and spelling is critical)
  • Experience in developing & improving front end code; CSS / HTML5
  • Experience in monitoring and reporting of owned and earned assets
  • Strong understanding of the trajectory that search engines are taking and the relevant technologies involved
  • Experience with defining requirements for situations such as: Internationalization, AB testing, etc
  • Experience writing detailed SEO specifications and acceptance criteria for QA testing
4

Experience For Digital Analytics & SEO Specialist Resume

  • Experience reviewing wireframes and identifying all SEO requirements for development
  • Experience in digital marketing
  • Experience working on large websites (over 100k pages)
  • Hands-on experience with Google Analytics, Google & Bing Webmaster Tools, Moz, Majestic, Keyword Research tools
  • Use analytics from our Data Science & Engineering team to improve the Netflix CS search experience
  • Direct experience in Online Marketing, Web, and/or SEO
5

Experience For SEO Specialist Resume

  • Strong knowledge of link-building strategies, tied to content strategy to maximize results
  • Experience working on SEO teams and/or programs at great global scale
  • Experience with A/B testing and multivariate experiments
  • Create and analyze regular or ad hoc natural search reporting to measure page rankings, SEO KPI’s, and the effectiveness of optimization
  • Preferably experience with programmatic media and best practices to use it in order to boost organic presence/ranking
  • Experienced in SEO tactics such as keyword research, data analyzation, linking and SEO best practices
6

Experience For Technical SEO Specialist Resume

  • Experience in delivering SEO, social (non-paid) or content campaigns with exception results
  • Familiarity / working experience with popular website analytic applications
  • Support the creation, testing, launch and validation of whole and partial-site redirect mappings
  • Demonstrate understanding of how duplicate content and page load speed affects SEO
  • Analytically minded with a strong commercial understanding
  • Experience using enterprise level analytics programs
  • Demonstrate the importance of linear keyword distribution and reading level to page-level optimization
  • Analyze competitor sites to learn what they are doing to improve their rankings and their customer experience
7

Experience For Web Marketing & SEO Specialist Resume

  • Experience in analytics management including; JavaScript, GTM, GA
  • Make effective use of web analytics, attribution and path to conversion tools as well as search engine, social media, individual advertising supplier tools
  • Manage and optimize onsite search for BrooksBrothers.com to ensure relevant results and a positive user experience to assist in driving sales
  • Strong proficiency with Excel including functions, pivot tables and charts
  • Experience in SEO with knowledge of keyword research, content optimization, information architecture, HTML, link building
  • Experience working with any of these website analytics and SEO tools
  • Solid control of grammar, spelling and punctuation
8

Experience For SEO Specialist With English & Other European Language Resume

  • SEO experience with a search agency, digital agency or in-house digital marketing team
  • Google Search Console and Bing Webmaster Tools experience
  • Experience with HTML, Python, R or other coding languages
  • Advanced experience with SEO Guidelines, tools, algorithms, and ranking factors
  • Solid understanding of current SEO best practices and willingness to maintain top tier knowledge in SEM as well as SEO
  • Experience of eCommerce platforms and/or B2C marketing
  • Experienced with link building and PaperRank principles
9

Experience For Digital Analytics & SEO Specialist Resume

  • Experience with, and an understanding of, Google Analytics and competitive research tools
  • Direct experience implementing search engine optimization best practices
  • Strong understanding of local and traditional SEO factors and best practices
  • Experience working in an SEO-specific role
  • Previous experience with tools such as SearchMetrics, BrightEdge, Screaming Frog, Moz, Google WebMaster Tools and Google Analytics
10

Experience For SEO Specialist Resume

  • Experience with writing SEO Content
  • Experience executing SEO strategy for medium to large web properties
  • Successful at managing multiple priorities in a fast-pace environment, with a flexible approach
  • Progressive SEO experience implementing SEO practices for sites with substantial organic search traffic
  • Experience working on sites with 100k+ indexed pages that are conversion oriented and mobile focused
  • Experience providing consultation and guidance to internal partners
  • PPC and retargeting experience

List of Typical Skills For a SEO Specialist Resume

1

Skills For Technical SEO Specialist Resume

  • Excellent communication skills and well organized with strong follow-through
  • Strong analysis skills, general curiosity to dig into reporting & research
  • Utilize your strong analytical skills, technical knowledge, and understanding of the Japanese market to fulfill business requests
  • Solid analytical skills with key performance metrics
  • Excellent verbal and written communication skills, often in regard to technical issues
  • Excellent organizational skills; able to manage multiple, concurrent projects and resources in a deadline-driven environment
  • Strong organization skills and has the ability to multitask
  • Strong numerical analytical skills and attention to detail
2

Skills For Web Marketing & SEO Specialist Resume

  • Manage time effectively, prioritize tasks and meet deadlines
  • Experience in professional role(s), such as through prior work experience and/or internships
  • Excellent communication skills and the ability to work cross-functionally
  • Strong written and verbal communication skills and an ability to translate technical information in a way that is meaningful to non-technical team members
  • Excellent time management skills and ability to work to tight deadlines within an ambiguous environment
  • Demonstrated organizational skills, follow through and detail-orientation
  • Keen attention to detail, i.e. near perfect grammar and strong editorial skills
  • Possess good written & verbal communication skills
3

Skills For SEO Specialist With English & Other European Language Resume

  • Working knowledge of the latest web technologies, marketing tools and methods for effectively leveraging them to improve brand visibility
  • Working knowledge of HTML, JavaScript and coding skills
  • Outstanding communication skills and the ability to convey requirements and brainstorm solutions with front-end and back-end developers
  • Good understanding of usability and online shopping behavior as our customers and online users are our number one priority
  • PPC Ad/SEO copywriting & copy editing skills
  • Proven experience helping to manage PPC campaigns across Google, Yahoo and Bing
  • Experience executing SEO strategies and analyzing them for effectiveness
4

Skills For Digital Analytics & SEO Specialist Resume

  • Basic scripting skills in any scripting language
  • Analytical, strategic thinking, and problem solving skills, as well as exceptional attention to detail
  • Able to work collaboratively and effectively with all levels including internal senior management, team members and external strategic business contacts
  • Proven SEO Experience and understanding
  • Exceptional editorial and proof-reading skills
  • Exceptional data analysis skills – statistics, percentages, all-around number crunching
5

Skills For SEO Specialist Resume

  • Experience helping an organization optimize its organic rankings, with proven results over a 1-3 year time period
  • Technical SEO skills including XML, HTML / CSS
  • Strong experience using site crawlers and related tools to perform site audits on large sites
  • Attention to detail, ability to prioritize, and strong time management to deliver high quality work while meeting aggressive deadlines
  • Strong knowledge and experience of modern SEO (for example technical, best practice, keyword mapping, usability etc)
  • Strong knowledge and extensive experience of SEO analysis using a variety of measurement tools
6

Skills For Technical SEO Specialist Resume

  • Direct working experience as a Search Engine Optimization professional; 3 – 5 years of experience in the organic search space
  • Proficiency with Microsoft Word, Excel, PowerPoint, HTML applications; advanced Excel skills helpful
  • Natural propensity, appetite and ability to research, study and learn new skills without guidance
  • Advanced Excel and SEO tool skills
  • Eager to learn new skillsets and stay on top of the latest trends in SEO
  • Prior experience in Search Engine Optimization, its optimization and measurement practices
  • Extensive demonstrable experience and knowledge of technical SEO, with a proven track-record of implementation and measurable success
7

Skills For Web Marketing & SEO Specialist Resume

  • Strong experience with industry standard tools (Google Analytics, Google Search Console, Moz, ahrefs SEMrush, screamingfrog, deepcrawl, etc.)
  • Exceptional project / time management skills
  • Communicate clearly and effectively with various wings of the editorial team
  • Strong knowledge of local SEO, including experience with ranking for both organic and hybrid results and working with Google My Business to achieve results
  • Strong experience with industry standard tools
  • Superb presentation, negotiation and influencing skills
  • Excellent knowledge and experience in global SEO projects for at least 3+ years
  • Effectively communicate SEO insight to internal stakeholders
  • Communicate effectively across an organization, internally and externally – from developers to C-suite executives
8

Skills For SEO Specialist With English & Other European Language Resume

  • Desire to advance their skillset and grow
  • Editing and revitalizing existing content to have higher performance in search engines and user experience
  • Looking for someone who has a technical and analytical mindset. Experience working with large sets of data and analytics is important
  • Understanding of web design and strong working knowledge of Javascript/HTML/AJAX as it pertains to SEO
  • Writing effective SEO content
  • Copywriting or blogging experience
  • Filling websites and other content with effective keywords
  • Writing effective SEO content for blogs, websites and social media accounts
9

Skills For Digital Analytics & SEO Specialist Resume

  • Top level graduate, with a real passion for writing and experience in creating engaging content
  • Experience in developing, selling in and getting sign off on owned and/or earned campaigns
  • Experience with developing and executing link building strategies
  • Strong working knowledge of consumer behavior and the purchase cycle as it relates to online research and shopping
  • Effective troubleshooting and problem solving
  • Management experience including managing external agencies in natural search efforts
  • Experience in related fields to SEO, such as UX, design, web development, social media management, conversion optimization, paid advertising, email marketing
10

Skills For SEO Specialist Resume

  • Some demonstrable experience in growing and maintaining search traffic for content brands
  • Passion and skill for technical troubleshooting and problem-solving
  • Experience collaborating across different digital channels to make SEO part of a holistic marketing mix
  • Experience managing keyword rank trackers and other SEO performance reporting tools (e.g. Moz, Conductor, BrightEdge)
  • Experience providing reports detailing SEO performance
  • Experience planning SEO data-driven content and providing on-page recommendations
  • Experience using Google Analytics, Google Search Console & Bing Webmaster Tools
  • Demonstrable experience creating and executing SEO campaigns

List of Typical Responsibilities For a SEO Specialist Resume

1

Responsibilities For Technical SEO Specialist Resume

  • Strong organization skills with has the ability to multitask
  • Proven track record of improving search rankings and implementing best practices
  • Practical Web experience and Basic Web design and development knowledge required. (HTML, CSS)
  • Use of data to validate our strategy and find new opportunities
  • Lead the implementation of the Netflix search strategy for our customer and agent experiences
  • Continually improve and modify strategies to optimise search effectiveness
  • Establish priorities and manage multiple projects to completion under tight deadlines
  • Basic knowledge of HTML and server responses strongly prefered
2

Responsibilities For Web Marketing & SEO Specialist Resume

  • Experience in large, complex organizations
  • Strong sense of business and technology strategy
  • Experience working directly with content marketing team/s to ideate, execute and analyze efficacy of content projects
  • Experience as an SEO specialist
  • Proven knowledge in the various disciplines of SEO
  • Prioritize work for the SEO Content Strategist to support optimization strategies
  • EO and content production experience at a digital media company
3

Responsibilities For SEO Specialist With English & Other European Language Resume

  • Good understanding of technical aspects of SEO including: HTML, CSS, JavaScript, URL structures, sitemaps, indexes, crawlers and algorithms, etc
  • BA/BS in Marketing, Computer Science, or relevant field with a strong understanding of Search
  • Experience gathering requirements and writing technical requirements specifications
  • Become an Adobe Experience Manger (AEM) Superuser
  • Some experience in use of CMS software
  • Strong self motivated desire to learn
4

Responsibilities For Digital Analytics & SEO Specialist Resume

  • In-depth experience with SEO tools, SEMRush and SEO Moz
  • Relevant agency experience in organic search, particularly technical SEO
  • Diagnose on-site and off-site SEO issues and prioritize action items to resolve issues efficiently
  • Experience in SEO, product management, project management, SEM, software development and/or analytics related roles
  • Assist other contractors in the execution of the project and skill development
5

Responsibilities For SEO Specialist Resume

  • Intermediate (2+ years) experience with Google Webmasters, Google Analytics and Google+ listings
  • Hands-on experience with Web Analytics and SEO tools/platforms Adobe Analytics, Moz, SEM Rush, Google analytics and search console
  • Experience in search engine optimization on either the client or agency side
  • Experience with PM software Workfront & Trello and asset
  • Working under the direct supervision of the SEO Manager, implement SEO strategies for increasing site traffic
  • Training UK editorial staff in writing for search
  • Aiding the preparation and activation of our re-platforming and migration projects
6

Responsibilities For Technical SEO Specialist Resume

  • Auditing and analyzing client websites for areas that can be optimized/improved
  • Writing and editing blog/body copy content for clients, as needed
  • Growing our brands’ referrals from search to help deliver strategic audience growth in key verticals
  • Liaising with our international teams on search best practices in both Editorial and Product
  • Working knowledge of online tools
  • Providing keyword themes and content recommendations to Brand Marketing
  • Using basic SEO toolsets to identify and fix website problems
  • Working with the broader IS technical function to assist as appropriate
  • Understanding of web technology principles
7

Responsibilities For Web Marketing & SEO Specialist Resume

  • Preparing SEO strategy and reports
  • Identifying keywords to drive the most quality traffic
  • Troubleshooting site penalties
  • Testing any code releases
  • Creating fresh, engaging content that is both timely as well as evergreen
8

Responsibilities For SEO Specialist With English & Other European Language Resume

  • Keep up with what's going on in SEO, by reading blogs and always driving to be at the forefront of knowledge
  • Work with Senior Marketing Manager in developing and executing online customer acquisition plans designed to maximize site traffic and sales demand
  • Help manage website migrations through reviewing analytics, 301 redirects, benchmarking traffic, and identifying potential issues
  • Create, analyze, and track performance updates for clients through monthly reporting and internal management reporting, using tools or manual processes
  • Perform site analysis, keyword research and mapping, and assess link building opportunities
9

Responsibilities For Digital Analytics & SEO Specialist Resume

  • Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors
  • Monitor trends on SEO best practices and techniques to ensure top website ranking, identifying new opportunities or challenges
  • Love digging deep into data and finding the answers
  • Familiarity with common SEO tools, including 3rd party rank tracking tools, link analysis tools, and search engine webmaster tools like Google Search Console
  • Work closely with copywriting team to ensure that on-site copy is helping target regional keywords
  • Support SEO lead in managing client roster and keeping tabs on all projects, deadlines and fees
  • Manage and conduct A?B and Multivariate testing for Conversion Optimization of Landing Pages
  • Assist in writing and testing SEO optimized web copy
10

Responsibilities For SEO Specialist Resume

  • Execute SEO edits to existing pages on the website; include title tag, meta description, image alt tag, sitemap, website copy, and heading tag optimization
  • Have a working knowledge in HTML, JavaScript, and other programming languages as they relate to SEO
  • Lead the migration of our legacy search solution, ensuring limited impact to our customers and agents
  • Prepare analytics and ranking reports and present to clients and management
  • Regularly review CS content to ensure proper search ranking
  • Ensure our localized content is ranking in-line with our English source language

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