Senior Marketing Executive Resume Sample
Roscoe Bogisich
371 Prohaska Mission,
Los Angeles,
CA
+1 (555) 459 8881
Work Experience
Senior Marketing Executive
09/2016
-
PRESENT
Detroit, MI
- Brand Development & Brand Marketing
- Effective strategic planning and execution of Advertising, Marketing, CRM and Promotion activities
- Budgeting and analysis of Marketing and Promotional Campaigns as well as Competitors’ activities
- Maintain up-to-date knowledge on the CPR sector issues, trends and long-term implications for EY’s Go-To-Market (GTM) approach
- Result-oriented, Strong Ownership and displays integrity
- Delivers effective and timely implementation of all ATL and Digital communications
- Present, execute, track and analyze all launch and promotion campaigns to ensure future learning and improvement
- Drives retail-attainment programs for FSS/ DS/ Sephora so as to drive higher traffic to the store and creates conversion opportunities
- Timely and accurate creation of shopping carts for all A&P expenses so it can be accurately reflected in monthly estimates
Senior Marketing Executive, Institutional
11/2011
-
08/2016
Los Angeles, CA
- Drives cost efficiency and execution excellence in projects with good planning, implementation, follow through and post evaluation
- Ensures agency partners continuously deliver high quality of work and excel in execution
- Always seek out new market trends and opportunities for new breakthrough ideas and executions so as to win in Digital/Event
- Plan and execute on Brand’s Promotional Calendar in order to meet Brand’s strategic priorities
- Assist and support the Senior Marketing Manager to improve in-channel execution and ability to overlay localized Retail programs onto the standard Product Marketing activity (e.g., Events, Promo, Merchandising, Distortion, Trade)
- Responsible for planning and implementation of Brand retail marketing calendars and activities across relevant channels and outlets
- Monitors results and channel competitiveness to ensure Brand executional excellence
- Assist to develop the strategies and plans for Hong Kong Disneyland’s membership program to retain our existing members and further increase their visit frequency and spending
Global Senior Marketing Executive
10/2006
-
08/2011
San Francisco, CA
- Develop the always-on display and social marketing campaigns into a key new customer acquisition channel
- Work with country and merchandising managers to create plans for seasonal campaigns with effective actions and goals
- Work with CRM to develop a customer segmentation strategy aligned with business objectives to acquire new and nurture existing customers
- Develop a strategy for testing and execute and track tests with methodical accuracy
- Manage the performance marketing budget in-line with ROI and delivery expectations
- Previous marketing experience in professional or financial services
- Two years' experience in Asset Management covering the German, Swiss and Austrian regions
Education
University of Mount Union
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Effective written and verbal communication skills, distinctive problem solving and analysis skills, and strong interpersonal skills
- Demonstrate excellent verbal and business writing/ journalistic writing skills along with presentation skills
- Have qualifications and experience that demonstrate the skills we’re looking for
- Strong inter-personal skills capable of forging excellent relationships at multiple levels of an organization
- Strong organisational and presentation skills – proven ability to multi-task
- Strong time management skills and experience of meeting deadlines
- A good team player with strong interpersonal, communication and organizational skills Strong in both written and spoken English
How to write Senior Marketing Executive Resume
Senior Marketing Executive role is responsible for planning, english, software, excel, business, media, marketing, database, photoshop, powerpoint.
To write great resume for senior marketing executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Marketing Executive Resume
The section contact information is important in your senior marketing executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Marketing Executive Resume
The section work experience is an essential part of your senior marketing executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior marketing executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior marketing executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Marketing Executive resume experience can include:
- Excellent communication skills – including relationship building and influencing
- High level of proficiency in written English and solid copy writing and copy editing skills
- Strong interpersonal skills and comfortable dealing with senior level heads of business or marketing
- Excellent written English, copy writing and proofing skills
- Good at working as part of a cross-functional team and proven experience of managing complex stakeholder environments
- Excellent influencing & negotiating skills
Education on a Senior Marketing Executive Resume
Make sure to make education a priority on your senior marketing executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior marketing executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Marketing Executive Resume
When listing skills on your senior marketing executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior marketing executive skills:
- Strong project management skills and experience with managing marketing campaigns required
- Good prioritization skills in order to meet strict deadlines
- A good team player with outgoing personality and strong interpersonal skills
- Good multi-tasking skills and ability to prioritise
- Planning, organising and prioritisation skills
- Have excellent communication skills (written and verbal) including editing and copy-editing
List of Typical Experience For a Senior Marketing Executive Resume
1
Experience For Senior Marketing Executive, Institutional Resume
- Good leadership, coaching and supervisory skills
- Meticulous person proficient in MS Office and possesses strong administrative skills
- Excellent communication, presentation and organisational skills
- Manage registration staff onsite to ensure visitor data is captured effectively during the event
- Work with photography and videography suppliers to ensure the event is captured creatively and effectively for ongoing promotion
- Proven operational marketing experience is essential
- Proven experience in creative marketing and communications, preferably with a professional services firm
- Strong digital experience and knowledge
- Ensure that promotions are effectively managed
2
Experience For Senior Marketing Executive, Ibtm Portfolio Resume
- Able to multi-task and work effectively under tight deadlines
- Communicate effectively with various internal teams member and external vendors
- Prior experience with OTC is preferable
- Building and managing strong relationships with internal and external stakeholders
- Having a good awareness of market activity that impacts the division, and respond accordingly
- Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns
- Demonstrate a clear understanding of the legal aspects of marketing from Data Protection, Trade Descriptions to Distance Selling
- 4/6 years of experience in a marketing department with an equal role and with direct reporting to the marketing director
- Over 2 years of experience in a financial services marketing position, preferably within Asset Management targeting institutional and retail clients
3
Experience For Global Senior Marketing Executive Resume
- Experienced in web designing, digital multimedia , InDesign, Photoshop, Media production (Adobe Premiere or similar video editing software )
- Experienced in web designing, digital multimedia, InDesign, Photoshop, Media production (Adobe premiere or similar video editing software)
- Experience in executing customer acquisition marketing strategies and tactics for a portfolio of online and SaaS products
- A strong track record of designing and executing successful lead gen campaigns
- Campaign planning and execution with a strong focus on lead generation and campaign metrics including ROI
- Leverage on-line and off-line tactics resulting in effective and engaging integrated campaigns
4
Experience For Senior Marketing Executive, Luxury Portfolio Resume
- A solid understanding of marketing principles and methods
- A passion for championing member-experience and bringing a member’s journey to life, so that they feel valued
- Experience of working in a B2B marketing environment, ideally in software organisation
- Experience planning campaigns and leading them through to completion
- Working experience as marketing in multinational company in related industry
- Min. 2-3 years working experience in marketing and/or CRM. Preferably has worked in a fast-pace retail/sales company
- Experience in marketing, ideally with exposure retail marketing and promotion activities
- Working experience in marketing and event management
5
Experience For Senior Marketing Executive, CBS, Singapore Resume
- Demonstrable experience of creating marketing content, communication channels and campaigns
- Experience of working within the publishing industry
- Strong communicator who has an outstanding attention to detail
- Develop and maintain effective relationships with key stakeholders including national and local media; tourism groups; suppliers
- Coordinate with supply chain function to avoid any logistics issues regarding the inventory, goods delivery, etc.
- Solid problem solving and execution
- Experience in successful brand building activities
- Perform telemarketing to validate the data of decision-makers for selection of data center
6
Experience For Senior Marketing Executive, Digital Resume
- Adaptive to changing priorities and difficult demands
- Good knowledge of marketing processes, procedures systems and administration for customers database
- Operate within all marketing structures
- Knowledge and experience working with email systems, Content Management Systems, and social media platforms
- Experience in online advertising (e.g. Google/YouTube/Facebook, etc.)
- Strong team player, fast learner and willing to perform additional work under pressure
- Marketing experience
7
Experience For Senior / Marketing Executive Resume
- Experience with Marketing automation preferably Pardot, Marketo or Hubspot
- Communicate with key stakeholders within the business and maintain a good rapport with divisions (leasing, design, research and centre teams)
- Highly assertive, yet flexible with an independent working style and good attention to detail essential
- Regularly gather market feedback to further improve effectiveness of E-Commerce marketing strategies/plans/tools
- Experience with Marketo or marketing automation equivalent and Salesforce
- Experience of value content and copy writing
- Experience of working with sales and senior management to achieve new business targets
- Experience of working in a matrix management structure
- Highly numerate with good working knowledge of MS Office
8
Experience For Qr-senior Marketing Executive Resume
- Experience mentoring individuals
- Experienced using project management software
- Experience using Google Analytics, SEO & PPC
- Experience in social media marketing would be advantageous
- Experience in previous marketing role
- Experience as an assistant or executive, in retail or marketing environment
- IT savvy and good working knowledge of digital landscape
- Demonstrated understanding of Hong Kong media market and FNG’s contents
9
Experience For Senior.marketing Executive Resume
- Experience of working with a system such as Unica, Responsys, Exact Target/salesforce, CCMP etc. required
- Experience of working with complex teams and across multiple geographies and cultures
- Experience in marketing or creative/media agency
- Strong working knowledge of Microsoft Office software applications
- Strong understanding of key performance metrics and financial analysis
- Experience within Marketing and/or Media (preferably for a luxury brand)
10
Experience For Italian Speaking Senior Marketing Executive Resume
- Relevant work experience in a fast paced sales and marketing environment
- Experience of improving processes and new ideas
- Account management and experience with building customer relationships
- Previous experience in a busy Marketing environment
- IT literate with a good working knowledge of Microsoft Office, Photoshop and InDesign
- Good working knowledge of HTML
List of Typical Skills For a Senior Marketing Executive Resume
1
Skills For Senior Marketing Executive, Institutional Resume
- Excellent communication and writing skills are essential to the role
- Strong information seeking skills and the drive to make things happen
- Excellent people skills especially working with multiple stakeholders
- Project management, planning and prioritisation skills
- Excellent written English and proofing skills; confident telephone manner
- Strong detail and process orientation, able to manage time, budget and projects effectively
- Strong MS office skills across PowerPoint, Outlook and Excel is key
2
Skills For Senior Marketing Executive, Ibtm Portfolio Resume
- Excellent communication skills and the ability to work in a collaborative way across multiple teams
- Excellent copywriting and verbal communication skills
- Excellent negotiation, organizational and communication skills to achieve results and meet deadlines
- Strong computer skills that include presentation work (Outlook, Word, Excel, PowerPoint, Online, Design, AI and Adobe)
- Strong computer skills (Excel essential, Adobe Campaign Management & Salesforce desirable)
- Good communication, negotiating and written skills,
- Strong communication skills with cross-functional teams and matrix of stakeholders
- Develop strong working relationship with external agency partners and other stakeholders to effectively deliver marketing activities
3
Skills For Global Senior Marketing Executive Resume
- Demonstrate digital marketing and content marketing skills
- Demonstrate initiative, creative problem-solving, analytical, and organizational skills
- Prior experience in marketing (4+ years experience)
- Prioritise workload effectively and meet deadlines
- Analyse and present statistical information Excellent written and verbal communication skills
- Excellent organisational and project management skills and most importantly, a drive to succeed
- Good database management skills
4
Skills For Senior Marketing Executive, Luxury Portfolio Resume
- Good PC software such as Excel/PPT skills
- Excellent communication and interpersonal skills with team members, directors and third-party suppliers
- Prior experience in a marketing role covering all aspects of the marketing mix
- Working experience, preferably in areas of marketing and/or experience in marketing or corporate communications
- Proven experience in email marketing and/or in updating website content
- Strong holistic marketing experience in delivering online and offline campaigns
- Proven hands on experience of working on offline and online marketing channels
- Copy writing and proof reading skills
- Good understanding and experience in Marketing
5
Skills For Senior Marketing Executive, CBS, Singapore Resume
- Strong presentation writing experience in PowerPoint and Keynote
- Priority setting and leadership experience, in a fast paced environment
- Excellent experience in online and offline direct marketing
- Experience of executing effective lead generation, customer nurture and retention marketing programmes
- Pro-active attitude with organizational skills and capability of multitasking
6
Skills For Senior Marketing Executive, Digital Resume
- Effectively manage travel logistics to maximize sales productivity
- Proficient in computer skills like Word, Excel and PowerPoint
- High level of communication skills – at all levels of seniority
- Trong marketing experience
- Exposure and experience of B2B marketing to a professional services audience (experience of the legal market is preferable although not essential)
- Goodexperience marketing digital subscription products
- Have proven marketing experience
7
Skills For Senior / Marketing Executive Resume
- Solid experience to drive ATL and BTL campaigns and be able to manage A&P budget and work independently on projects are preferable
- Strong written, verbal and visual communicator. Strong sense of accountability and ownership
- Demonstrates a strong sense of urgency in your work
- Behaviours and employability skills
- Working experience in social/digital media or related field would be an advantage
- Understanding of internet and social media tactics with a track record of effective use of Facebook, Twitter, and other social media outlets
- Execute targeted and effective email marketing campaigns, using triggers and automation, including ongoing optimisation and reporting
- Experience of creating and executing or managing data driven marketing campaigns, collateral production and copywriting
- Weekly gathering of data to feed into reports evaluating marketing campaigns and optimizing effectiveness
8
Skills For Qr-senior Marketing Executive Resume
- Experience in a marketing role, having had direct responsibility for lead-generating marketing campaigns
- Experience of creating and implementing marketing plans, including budget management and response analysis
- Experience in offline and online marketing including using social media in a marketing context
- Experience of developing and executing marketing plans
- Strong understanding of digital marketing (including salesforce) social media and print/ production processes
9
Skills For Senior.marketing Executive Resume
- Experience managing marketing campaigns, including schedules and stakeholder engagement
- Ideally 10+ years working experience preferably in the field of marketing, advertising, media or communications
- Work with the widerLearning ServicesMarketing Team to ensure that workload demands are being met and ensure effective project collaboration
- Experience of managing and reconciling a marketing budget
- Experience building and managing relationships with stakeholders from all levels of seniority
- Experience of working in a B2B marketing environment
- Experience of developing marketing strategies
10
Skills For Italian Speaking Senior Marketing Executive Resume
- Experience of working in a commercially driven and competitive environment in marketing roles
- Related working experience in marketing function in multinational company in related industry
- Marketing experience in a corporate marketing or agency environment
- Key team player with experience of working across the full marketing mix
- Maintain a working partnership with sales staff to determine priority clients for marketing support
- Experience supporting the execution of digital marketing campaigns
- Related working experience in marketing function in related industry
List of Typical Responsibilities For a Senior Marketing Executive Resume
1
Responsibilities For Senior Marketing Executive, Institutional Resume
- Financial management skills including budgeting and forecasting
- Effectively input into marketing plans and strategies
- Communicate effectively in the language for the assigned region
- Highly skilled across MS office especially Excel and a good digital knowledge required – knowledge of Concep Campaigner an advantage but not essential
- Track record of gathering and analysing market/customer intelligence and data to generate insights and develop effective plans
- Ensure all external websites and social media platforms are updated with content and are used as effective marketing communication channels
- Preferably a fluent / native German speaker with experience in the Swiss market
- Evidence of a passion and interest for investment management
2
Responsibilities For Senior Marketing Executive, Ibtm Portfolio Resume
- Customer focused, resourceful and good team player in an intercultural environment and various stakeholder department
- Good Project Management and ability to manage internal processes
- Customer focused, resourceful and good team player in an intercultural environment
- Launches & mechanics are planned 3 months prior to launch
- Experience in exhibitions would be preferable
- Experience in producing high-quality design and layout, using Adobe InDesign
- Experience in product launches & through-the-line campaigns
- Project management experience and able to work with multi-parties are advantages
3
Responsibilities For Global Senior Marketing Executive Resume
- Build effective relationships with key influencers to maximise portfolio strategies
- Good sense of responsibilities, able to work independently
- With a track record of strong performance in a well-known consumer brand/multinational company
- Good at paper work both for English and Chinese
- Min 2-3 year of related experience in a FMCG/ beauty industry
- Good sense of responsibilities, able to work independently, shows proactivity, meticulous and able to work in a fast-paced environment
4
Responsibilities For Senior Marketing Executive, Luxury Portfolio Resume
- Excellent relationship management ability with the confidence to liaise with senior business stakeholders
- Experience with Salesforce or equivalent CRM
- A high level experience in Microsoft applications – Word, Excel, Powerpoint
- Show good judgement about when to seek input from managers, escalating problems and potential solutions
- Demonstrable experience of successfully implementing best-in-class initiatives, campaigns and client events
- Demonstrable experience of successfully implementing campaigns and client events
- Significant experience as a marketing professional, preferably in a B2C finance, utility, government or technology company
- Experience of using a multi-channel customer communication approach
5
Responsibilities For Senior Marketing Executive, CBS, Singapore Resume
- Have experienced about 3-4 years in Marketing’s field
- Experience in a publishing / event / exhibition background would be an advantage
- Previous experience in International companies reporting to HQ
- Experience with Google Ads and social media advertising
- Facilitate Regional consolidation for syndicated marketing calendar
- Experience with marketing databases systems. Knowledge of Neolane (Adobe Campaign) or FastStats is desirable
- Synthesize complex or diverse information, uses intuition and experiences to complement data
6
Responsibilities For Senior Marketing Executive, Digital Resume
- Analytical with a good feel for numbers and a keen eye for details
- Relevant experience and expertise of consumer behaviour and the media landscape within UK/EMEA market
- Previous experience in a Tech company
- Good time management and the ability to multi-task and work independently
- Experience with HTML, InDesign, Photoshop, and SEO/SEM
7
Responsibilities For Senior / Marketing Executive Resume
- Copywriting, using best practice, ensuring messaging is consistent and accurate and promoting the benefits of our propositions
- Researching and negotiating barter agreements and executing international advertising campaigns
- Controlling costs against budget, raising orders, maintaining invoice records and marketing budget trackers
- Creating standard operating procedures (SOP’s) for the planning, execution, optimization, distribution and amplification of the content
- Providing ongoing service and problem-solving to your customer base
- Managing creative agency briefings and production including copywriting, print production & artwork
- Working with our telemarketing agency and providing them with information in order to drive new business sales
- Measuring campaign activities, updating project plans and reporting on activities
8
Responsibilities For Qr-senior Marketing Executive Resume
- Tracking all marketing campaigns using analytics to evaluate ROI, optimise campaigns and formulate future plans
- Using and maintaining the firm’s CRM system and tools
- Producing marketing communications plans
- Planning and co-ordinating visitor and exhibitor communications campaigns (on and offline)
- Implementing the promotional campaign, including website updates, direct mail, email and social media
9
Responsibilities For Senior.marketing Executive Resume
- Maintaining and developing relationships with key show partners
- Liaising with external suppliers (registration company, mailing house, show preview and catalogue publishers, the PR team)
- Analysing and tracking online & offline campaigns
- Participating in the jobshare scheme where show teams help each other’s execution during busy periods
- Developing account based marketing plans aligned with the business development sales strategy
10
Responsibilities For Italian Speaking Senior Marketing Executive Resume
- Leading on the development of our social media strategy and direct our Brand Marketing Executive on the delivery
- Fastening Range including 3M™ Dual Lock™ Reclosable Fasteners
- Marketing Planning to drive profitable growth and market share
- Creating sales stories and leading with sales enablement initiatives
- Briefing and managing media and creative agencies
- Communicating with key stakeholder groups, informing them of progress and results
- Closing Accounts and exceeding monthly quota
- Working closely with the retention marketing manager to develop a strategic content plan, along with the channels for delivery in order to reach our prospects
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