Search Engine Marketing Resume Sample

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Cicero Hermann
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Work Experience

Search Engine Marketing Specialist
10/2016 - PRESENT
Detroit, MI
  • Keeps categories updated and division of products relevant
  • Maintains and monitors keyword bids, account for daily and monthly budget caps, impression share, quality score and other important account metrics
  • Manages and maintains updates for large keyword lists
  • Uses Google Analytics to find, sort, report and analyze client data
  • Supports the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generates weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Monitors and administers web analytics dashboards, reports and key reporting tools, and points out key areas of importance in accordance with company goals
  • Keeps pace with search engine and PPC / PLA industry trends and developments
  • Manage paid search campaigns across multiple engines and ensure program specific ROI and acquisition goals are being met
Search Engine Marketing Analyst
02/2011 - 05/2016
Boston, MA
  • Consults directly with customers as the subject matter expert for Search Engine Marketing
  • Stay abreast of REVOLVE’s domestic best practices to leverage local learnings globally
  • Beginner level knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Webmaster Tools, Google Adwords, Bing Ad Center
  • Management of online marketing campaigns Strategic planning of SEO and PPC campaigns Analyzing performance of Search Engine Marketing Programs Conducting industry research Creative ad copy writing Writing analytical and monthly progress reports Other tasks as necessary
  • Consulting with customers on SEM strategy and performance
  • Good interpersonal, communication and relationship building skills with the ability to be assertive, diplomatic and tactful with a diverse population group
  • Detail oriented, systematic and organized
Search Engine Marketing Intern
06/2006 - 11/2010
Detroit, MI
  • Responsible for overseeing our Product Listing Ads (PLA) / Google Shopping and Dynamic Search Ads (DSA) campaigns and our optimization process
  • Accountable for all facets of hands-on, day-to-day management including search query research/sculpting, ad copy writing and testing, bid and custom labels management, campaign/ad group structuring and optimization, segmentation, feed optimization
  • Develop and maintain reporting on all levels of data from keyword and auto/product target to campaign for ROI and KPI metrics
  • Maintain and optimize alongside a blueprint of SEM best practices
  • Responsible for weekly, monthly, seasonal, and quarterly reporting
  • Reports to the Paid Search Senior Manager
  • Be connection point and strong partner to BlackRock’s Search Engine Optimization team
  • Strategic planning and management of SEO and PPC campaigns


Ave Maria University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Demonstrate strong analytical skills in measuring and reporting on marketing programs and KPIs
  • Strong written skills and experience writing ad copy that is both effective and optimized
  • Strong multitasking, prioritization, and organization skills
  • Strong analytical skills and experience generating SEM reports
  • Professional experience creating consumer-facing web sites Strong analytical problem solving skills; ability to perform in-depth analyses
  • Demonstrates ability to prioritise activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
  • Excellent collaboration, multitasking, organizational, research/interviewing, writing, grammar, and interpersonal skills

How to write Search Engine Marketing Resume

Search Engine Marketing role is responsible for analytical, marketing, design, reporting, english, security, finance, integration, purchasing, architecture.
To write great resume for search engine marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Search Engine Marketing Resume

The section contact information is important in your search engine marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Search Engine Marketing Resume

The section work experience is an essential part of your search engine marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous search engine marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular search engine marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Search Engine Marketing resume experience can include:

  • Implement paid search media plans and effectively build strong relationships with internal and external (vendor) teams
  • Outstanding verbal and written skills in English and German or Spanish or French
  • Proven experience driving SEM strategy and execution
  • Experience with common Adobe Analytics (Site Catalyst), Tableau, Adobe Experience Cloud and marketing data warehouse platforms
  • Looking for a thrilling entrepreneurial experience and willing to learn in a fast-moving environment
  • Closing collaboration with other marketing channel managers for smooth 360 experiences

Education on a Search Engine Marketing Resume

Make sure to make education a priority on your search engine marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your search engine marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Search Engine Marketing Resume

When listing skills on your search engine marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical search engine marketing skills:

  • Excellent communication and collaboration skills, allowing for effective work and interfacing with all levels of the organization
  • Excellent analytical and problem solving skills.Ability to complete projects in a timely manner
  • Excellent oral and written English skills are required
  • Experience in search engine marketing, Experience with bid monitoring and adjustment of search media campaigns across multiple sites
  • Experience working for an agency or agency management experience in the digital space
  • Proven experience leading SEM programs, preferably in healthcare

List of Typical Experience For a Search Engine Marketing Resume


Experience For Search Engine Marketing Specialist Resume

  • MS Office skills: Advanced experience with Microsoft Excel, Word, PowerPoint
  • A love for data and analysis, and a desire to learn how to apply those skills to derive insights
  • Proven history of self-direction and ability to meet deadlines through solid time management
  • Omniture Site Catalyst experience; Adobe Media Optimizer (AMO) experience
  • Professional and polished communication skills, especially for emails and PowerPoint
  • Previous experience with PPC/SEM advertising (Google and/or Bing), social media advertising and/or Google analytics

Experience For Search Engine Marketing Analyst Resume

  • Experience writing ad copy and performing a/b testing
  • Experience managing marketing teams. (team size 10+)
  • Solid understanding of bidding algorithms
  • Experience setting up conversion tracking (e.g, Google Tag Manager, AdWords, etc.)
  • Experience with creating and implementing custom scripts/Google tag manager
  • Experience in online advertising (display, SEM, SEO) across multiple search engines (Amazon, Google, Bing, Yahoo, etc.)

Experience For Manager, Search Engine Marketing Resume

  • Provide landing page optimization recommendations to Web development teams to improve user experience and conversions
  • Proficient in Excel, preferably with experience manipulating data sets
  • Experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
  • Proven track record of managing successful SEO programs and PPC campaigns
  • Strong understanding of Microsoft Office programs
  • Experience within paid-search environment

Experience For Search Engine Marketing Lead Resume

  • Related experience in paid search with a top internet brand
  • Proven ability to work independently and interact with various levels of internal and external stakeholders
  • Leverage effective partnerships with other key departments
  • Reviews, analyzes, and reports on effectiveness of campaigns to identify opportunities to maximize results
  • Experience with website analytics tools (e.g, Google Analytics, WebTrends)
  • Relevant experience of 10-12 years
  • Experience as Search Engine Marketing Specialist or similar role
  • Discover opportunities for efficient and cost-effective campaign expansion

Experience For Senior Search Engine Marketing Specialist Resume

  • Hands on experience with a paid search management platform, such as Marin, Kenshoo, Adobe or Dart Search
  • Experience with Coremetrics, Adobe Analytics and Google Analytics
  • Experience with Dynamic Search Ads
  • Experience with data management platforms (DMP) or equivalents
  • Searchmetrics or Brightedge experience
  • Experience with analytics platforms like Google Analytics required
  • Hands-on experience of Data analysis tools (Teradata, SQL, Python etc.)
  • Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Facebook, YouTube, etc. through internal bid management tool
  • Preparing campaign proposals and make recommendations to dealer representatives and dealers

Experience For Strategist, Search Engine Marketing Resume

  • Knowledge and understanding of digital marketing concepts e.g. SEO, organic ranking, retargeting, video marketing, etc
  • Expert in understanding Flights product and its marketing tactics
  • Develop and run AdCopy and Landing Page testing
  • Gather information on global search engine optimization algorithms & partner with Web lead to ensure optimal indexing and ranking in all engines
  • Possession of ground-level Google and Bing certifications and working towards certification in all areas offered

Experience For Director, Search Engine Marketing Resume

  • Firm understanding of content marketing
  • Work with key stakeholders and departments, structuring the resources and activities of the department and project so objectives are accomplished
  • Disseminate, organize and communicate regarding assignments and projects within the department and project team
  • Inform upper management of the department’s progress and advise them on key issues to help the decision making process
  • Monitors trends in the social media ecosystem and raises opportunities to evolve digital marketing presence
  • A/B testing and conversion rate optimization

Experience For Search Engine Marketing Mgr Resume

  • Perform ongoing paid keyword discovery, expansion and optimization
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Improve work processes and workflows internally and across marketing teams in the region
  • Be involved in any ad-hoc project in coordination with CMO and Head of Online Marketing
  • Aid in managing relationships across paid digital media placement space

Experience For Search Engine Marketing Leader Resume

  • Assist with budget tracking and recommendations
  • Build strategies that connect PPC and SEO to amplify overall digital messaging
  • Lead direct report in overhauling keyword roadmaps for both paid and organic traffic sources
  • Work with digital writing team to create PPC ad copy
  • Execute and contribute to initiatives requiring significant project management or coordination with other team members
  • Analyze, recommend, and implement improvements to meet our clients’ online search marketing ROI/CPA goals

Experience For Senior Director, Search Engine Marketing Resume

  • Drive continued innovation and best practice implementation, regularly sharing your knowledge between internal departments, sales and clients
  • A knowledge and passion for accounting, finance or economics basics
  • Strategic thinking, hands on and proactive
  • Fast moving and complex business
  • Background in Search Marketing/SEM/PPC

List of Typical Skills For a Search Engine Marketing Resume


Skills For Search Engine Marketing Specialist Resume

  • Programming experience with AS2/3, Java, C/C Sharp/C++, HTML5, XML, Javascript, or SQL
  • Strong understanding of Display advertising including Search, Contextual, and Site
  • Experience building, launching, setting up and QA’ing accounts across multiple search engines
  • Directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience
  • Good working knowledge of manual bid management through Google Adwords and Bing Ads
  • Experience with planning and implementing a successful SEO/SEM strategy
  • Client services experience managing digital marketing accounts

Skills For Search Engine Marketing Analyst Resume

  • Experience with a Marketing Attribution tool and platform
  • Demonstrated error-free mindset when it comes to analysis and reporting
  • Experience with Google AdWords and Bing
  • Experience with Google Shopping
  • Marketing experience preferably in an e-Commerce environment
  • Experience in digital marketing
  • Leverage huge data sets using Excel, SQL, Python, etc to identify and prioritize optimization opportunities

Skills For Manager, Search Engine Marketing Resume

  • Experience managing annual budgets and projects in excess of $3M
  • Experience in online marketing preferably in Display platforms
  • Partner with SEO on optimizing keyword generation/prioritization processes and a holistic, portfolio approach to SERP dominance
  • Client-side experience partnering with a paid search agency is ideal
  • Experience implementing API
  • Proficient in quantitative analysis / analytical thinking. Proven ability to translate analysis into actionable and valuable insights
  • Experience managing large and small Paid Search campaigns, preferably in an agency environment

Skills For Search Engine Marketing Lead Resume

  • Experience presenting results to internal stakeholders and clients
  • Experience working with Google Analytics or comparable analytics platform
  • Proven track record of managing successful SEO and PPC campaigns
  • Analyzing performance data, formulating insights, creating reports and translating them to actionable next steps
  • Leading execution of paid search marketing strategies with flawless tactical implementation
  • Evaluating and testing new opportunities in SEM
  • Managing daily relationships with vendors, weekly alignments and new beta testing
  • Maintaining expertise on search engine marketing news and trends
  • Preparing presentations summarizing campaign performance to present to dealers

Skills For Senior Search Engine Marketing Specialist Resume

  • Assuming ownership of financial performance for your portfolio to achieve business, revenue and profitability objectives
  • Working knowledge of Microsoft Office (Especially Excel!)
  • Working knowledge of bid management tools and match types
  • Understanding of internet technologies, coding and markup (such as HTML, JavaScript)
  • Collaborating with various capabilities to identify content for both on-site and social distribution based on consumer search demand
  • Acting as a supportive resource for SEO expertise for various capabilities within Client
  • Grow and optimize keyword portfolios through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc

Skills For Strategist, Search Engine Marketing Resume

  • Manage keyword bids, monitor positioning, creative A/B testing, dayparting, quality score, for ongoing optimization
  • Understand and employ advanced search marketing techniques such as contextual ads, geo-targeting, and day-parting
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc
  • Responsibility for executing and delivering the company’s digital / online marketing strategy
  • Analyze and track weekly selling reports with the Sales/planning team to identify merchandising and campaign strategies

Skills For Director, Search Engine Marketing Resume

  • Manage bids to ensure campaigns are running efficiently our clients’ goals are being met
  • Proficiency in Google AdWords, Google Analytics, Bing Ads, Paid Social and Remarketing
  • Design and implement tests for new marketing channels including Paid Social, Display, Content Recommendation units, etc
  • Sound understanding of intricacies of PPC on Google & Bing
  • Create web landing pages for marketing campaigns
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities

Skills For Search Engine Marketing Mgr Resume

  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Stay attuned to changes in the search landscape, test betas, monitor what others are doing and ensure our team is using all the best practices
  • Aid in the creation of new paid search and display initiatives, from keyword research, to ad trafficking and building campaigns
  • Assist in implementing best in class digital tracking software
  • Integrate paid search campaigns with overall advertising to refine attribution modeling
  • Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies
  • Working with search engine optimization in marketing
  • Managing global marketing databases

Skills For Search Engine Marketing Leader Resume

  • Directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) with a focus on direct response campaigns. [CPA, CPL]
  • Data manipulation using business intelligence tools, i.e. Tableau
  • Proficiency in digital and webmaster tools including the Google suite of products and MOZ
  • Evaluate, recommend and manage ongoing relationships with media partners and vendors
  • Make marketing channel grow and develop its strategy

Skills For Senior Director, Search Engine Marketing Resume

  • Interest in digital marketing within the fashion industry
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research
  • Exposure to client facing calls
  • Strategic planning and management of SEO programs
  • Work with product and sales teams to determine new campaign opportunities and to maximise ROI on existing campaigns
  • Produce ad-hoc reporting from the analytics package for deep-dive queries and hypothesis creation
  • Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts

List of Typical Responsibilities For a Search Engine Marketing Resume


Responsibilities For Search Engine Marketing Specialist Resume

  • Strong problem solving skills; ability to get to the root cause of problems and troubleshoot effectively
  • Work and effectively communicate with off-site team members
  • Hands on experience in FB Ads Manager and Adwords campaign execution
  • Lead the strategic planning of paid search channel to achieve goals of acquiring quality accounts at an effective CPA
  • Experience in eCommerce, performance marketing in particular (mobile first mindset)
  • Experience in DoubleClick’s DS3 platform or similar tool
  • Google Analytics (360 suite) experience
  • Global experience in SEO
  • Strong knowledge of tools like AdWords, AMO (Adobe Media Optimiser), Adobe Analytics

Responsibilities For Search Engine Marketing Analyst Resume

  • Google Search Console experience required
  • Being Client’s representative for marketing agencies responsible for performance marketing – discussing and definying SEM campaigns with vendors
  • Creating and managing campaign forecasting trends, budget planning, pacing and advanced optimization techniques (target ROAS)
  • Set the objectives for the team and project how those objectives are going to be accomplished
  • Execute & contribute to channel/team level projects/initiatives requiring significant project management or coordination with other team members
  • Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends
  • Manage relationships with search engines & agencies to further optimize's search marketing campaigns
  • Display thought leadership by seeking out best practices, market changes, and new technologies

Responsibilities For Manager, Search Engine Marketing Resume

  • Perform keyword research for paid search advertising campaigns
  • Manage bids and campaign spend to remain within allotted monthly budget
  • Up-to-date with the latest trends and best practices in SEM
  • Flexibility to quickly and seamlessly transition between projects
  • Proficient in Microsoft Office suite specifically Excel and PowerPoint
  • Partner & Affiliate campaigns
  • Develop and manage affiliate program to increase online reach and revenue

Responsibilities For Search Engine Marketing Lead Resume

  • Work with global CRM team to integrate online data into a robust consumer-focused data system
  • Additional European language(s) required
  • Work 20-30 hours per week
  • Actively manage competitor analysis POVs and performance reporting by leveraging tools such as AdGooroo and SEMRush. Identify key trends within the marketplace and implications for our client’s businesses
  • Oversee our metasearch channel performance and optimization in the media mix
  • Ensure established performance standards for Search and Metasearch are met or exceeded
  • Manage a team that collaborates with eCommerce Services and Brand Marketing to ensure brand promotions and activities are supported and all key online marketing channels are fully exploited
  • Adhere to the measurements of the department to ensure effectiveness, usage and awareness

Responsibilities For Senior Search Engine Marketing Specialist Resume

  • Research and help to identify business opportunities for Search and Metasearch and report findings and conclusions to upper management
  • Manage the cross-functional links between Search and Metasearch and other Digital areas
  • Implement and manage departmental processes and procedures to ensure strategies and directives of the department are carried out and in accordance with department and company objectives
  • Communicate important and necessary information to Team Members via memos, reports and phone calls
  • Implement and manage SEM and paid social media campaigns on in order to maximize ROI
  • Execute tests, collect and analyze data, identify trends and insights and provide updates to stakeholders
  • Partners with stakeholders to improve Search Engine Optimization, social and web performance
  • Collaborating with internal partners, building quarterly forecasts and weekly pacing views of your P&L, communicating risks and opportunities to the team in a crisp and compelling manner

Responsibilities For Strategist, Search Engine Marketing Resume

  • Audit, optimize and build paid search accounts across multiple brands
  • Monitor PPC trends, best practices and techniques to ensure correct account spend/growth and to identify new opportunities
  • Proactively research campaign issues and formulate actionable solutions based off findings
  • Bid management towards CPA targets
  • Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, landing page optimization, budget management etc

Responsibilities For Director, Search Engine Marketing Resume

  • Manage the performance of multiple search engines including Google, Bing, Naver, Yahoo Japan, etc
  • A self-starter, with a flexible approach, and an ability to excel in a fast paced environment
  • English required. A second language would be beneficial
  • Evaluate potential opportunities and estimate the associated impact and effort
  • Continually test and learn. Work with the team to create hypotheses, structure smart tests and advance initiatives that work
  • Track and troubleshoot acquisition to ensure proper and timely delivery of leads to sales

Responsibilities For Search Engine Marketing Mgr Resume

  • Plan, build, monitor, optimize and analyze Heritage brands’ AMS paid search campaigns
  • Develop campaign strategies to maintain visibility and competitive position in the Amazon/On-line ecosphere
  • Work in close partnership with key stakeholders and marketing teams to design campaigns that deliver against business goals for media planning, execution and measurement
  • Deliver weekly, monthly and ad hoc performance reports
  • Analyze performance data to provide insights, action plans and recommendations based on conclusions

Responsibilities For Search Engine Marketing Leader Resume

  • Maintain awareness of overall brand media efforts/calendar in order to strategize timing and budget allocation, especially any and all Amazon marketing and media
  • Plan and execute campaigns in Adwords for Google Display Network and Universal App Campaign
  • Work closely with Graphic Designer to AB test performance of different creatives and copies
  • Work hand-in-hand with Regional Mobile and Social Media teams
  • Make the channel grow and implement new tools and features
  • Advance knowledge of Google Analytics

Responsibilities For Senior Director, Search Engine Marketing Resume

  • Ensure accuracy and optimizations of Salesforce integration with digital campaigns
  • Improve ROI on paid digital investment
  • Interface and collaborate with creative and digital vendors as needed
  • Partner with digital marketing strategists to build and deploy paid search campaigns for multiple lines of business, including direct to consumer, business to business, and membership communications
  • Relentlessly monitor and report on paid search campaigns and organic search performance
  • Report on audience behavior across channels and devices on a weekly and monthly basis as requested by leadership and internal stakeholders
  • Use search volume traffic trends to optimize public site and blog content to maximize SEO reach

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