Retail Marketing Manager Resume Sample

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Garret Breitenberg
926 Hanna Junctions,  Philadelphia, PA
+1 (555) 773 8670

Work Experience

Retail Marketing Manager
03/2017 - PRESENT
New York, NY
  • Contribute to store profitability and increase store traffic by developing and executing retail marketing plans and key marketing eventsat the store level, allocating and partnering with key resources including outside vendors, contractors, celebrities, volunteer agencies and in-store Outfitters
  • Contribute to Cabela’s community outreach presence and ensure Cabela’s brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups, key organizations and events that represent Cabela’s core customer base
  • Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location
  • To 4+ Years’ Experience
  • Experience in leading integrated direct –to-consumer marketing initiatives
  • Develop, implement and self manage key national accounts’ retail programs
  • Oversee and assist with team’s communications with key P.O.S. vendors, latest technologies, resources, capabilities, prioritizing projects, negotiating and communicating project milestones to Senior Manager, Retail Marketing
Senior Retail Marketing Manager
12/2010 - 09/2016
New York, NY
  • Work closely with Retail Marketing Team’s daily communications and challenges with representatives from MarComm and other Garmin departments to plan, develop and complete retail projects on time
  • Min. 5 years’ experience in Digital Marketing, preferably with link to financial service industry (Asset Manager, Bank .) in Germany
  • Participate in retail stores and ecommerce business planning and item forecasting and consistently review the portfolio performance to identify areas of opportunity and strategic gaps
  • Provide strategic category recommendations and develop seasonal and every day merchandise matrix across Retail channels to guide SKU development and to meet sales and profit goals
  • Champion ideas and partner with the Retail Planning, Design teams and Channel Managers to optimize product and category performance
  • Track competitive activities and trends to ensure Lindt product assortments and presentations are relevant and compelling to achieve goals
  • Recommend and evaluate pricing and product tests
  • Experience using various forms of technology including but not limited to Microsoft Word, Excel, PowerPoint, Outlook, social media, and content media systems
Teamlead Retail Marketing Manager
02/2008 - 09/2010
Los Angeles, CA
  • Apparel and retail marketing experience in a multi-channel environment
  • Clear understanding of the retail marketing planning process
  • Successful experience managing agencies and vendor relationships
  • Experience collaborating with internal and external resources in developing and/or contributing to strategic initiatives that meet department goals within budget and established timelines
  • Experience evaluating information and data to determine ROI and prioritization of programs
  • Experience planning, developing, and managing operating budgets
  • Intermediate level skill in Microsoft PowerPoint, Excel, Word


University of Connecticut School of Business
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Excellent written and verbal communication skills, problem-solving initiatives, decision- making, prioritization, and organization skills
  • Creative mind with excellent communication skills, with a proven ability in engaging effectively with business partners and diverse stakeholders
  • Previous experience working with project management, budget management, and strong relationship building skills
  • Proven strong presentation, negotiation and closing skills
  • Excellent presentation and communication skills, with proven ability to influence senior stakeholders
  • Demonstrated sales and marketing skills including the fundamental understanding & application of marketing disciplines (Four P’s)
  • Excellent copywriting skills including spelling, grammar and attention to detail

How to write Retail Marketing Manager Resume

Retail Marketing Manager role is responsible for interpersonal, retail, marketing, negotiation, organization, organizational, software, design, drive, legal.
To write great resume for retail marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Retail Marketing Manager Resume

The section contact information is important in your retail marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Retail Marketing Manager Resume

The section work experience is an essential part of your retail marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous retail marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular retail marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Retail Marketing Manager resume experience can include:

  • Ensure that we are ‘selling’ the work effectively internally and that sales and marketing teams across the local markets are using it appropriately
  • Solid experience in developing and executing sales/marketing/creative strategies by channel and retailer
  • Experience in sales and below the line marketing, having a strong background in retail and digital/e-commerce marketing
  • Experience in Consumer marketing to build the expertise on marketing implementation and to understand touch points priorities
  • Experience from a similar position in retail or working with Fast Moving Consumer Goods
  • Online marketing expert & an excellent analyst of online experiences

Education on a Retail Marketing Manager Resume

Make sure to make education a priority on your retail marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your retail marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Retail Marketing Manager Resume

When listing skills on your retail marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical retail marketing manager skills:

  • Excellent written and verbal communication skills, problem-solving initiatives, decision-making, prioritization, and organization skills
  • Solid forecast/planning and analytical skills; proven ‘project wins’ with proven ability to mobilize different department
  • Positive and effective team-player with excellent interpersonal and communication skills
  • High business acumen, strong analytical skills and the ability to make decisions holistically with a solid understanding of financial implications.
  • Proven strong communication skills in order to lead the monthly commercial process, help identify gap closures and implement a consumer/shopper activity grid
  • Excellent communication skills, able to work across departments and with many partners

List of Typical Experience For a Retail Marketing Manager Resume


Experience For Senior Retail Marketing Manager Resume

  • Proven ability to provide inputs (good communication skills) in the monthly commercial process and the marketing activity grid
  • Define the training content and training requirements needed for the sales force to effectively sell the product or program in the defined market
  • Experience in Marketing, Sales or Operations related fields with experience managing direct reports
  • Experience in consumer marketing to build the expertise on marketing implementation and to understand touch point priorities
  • Prior sales or marketing experience in the retail industry is required
  • Strong team player with ability to build strong and lasting relationships across the business
  • Be a strong negotiator and problem solver, having an excellent eye for detail - with the ability to influence a broad range of people at all levels
  • Prioritise within multiple deadlines and shifting priorities

Experience For Retail Marketing Manager VP-frankfurt Resume

  • Inspiring people leader with proven ability to manage, motivate & lead people and process
  • Compelling story teller with a proven ability to influence the organization @ multiple levels
  • Experience dealing/handing online marketing programs including but not inclusive of digital banners, email blasts, social media plans
  • Experience evaluating local market dynamics and implementing marketing programs to capitalize on market-specific opportunities
  • Experience developing, executing, and measuring lead generation programs for B2C audiences
  • Strong understanding of the role of technology services in financial institutions; understanding of the audiences and how to reach them with marketing programs
  • Experience pulling and interpreting marketing analytics

Experience For Teamlead Retail Marketing Manager Resume

  • Experience with handling online marketing programs including, but not limited
  • Proven track record in planning & managing execution of plans
  • Co-ordinate the total rolling 12 month plan for in-store/on-line promotions across all categories and priority franchises
  • Experience in a marketing role
  • Experience in marketing, preferably in cosmetic/beauty industry
  • Experience working with guidelines and layout
  • Experience working with retail copy creation
  • Marketing or sales experience in the CPG industry

Experience For Associate Retail Marketing Manager Resume

  • Experience in Marketing , Business Management and other related fields
  • Experience working in AGS and Berlin marketplace
  • Quickly analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment in making decisions
  • Experience in CPG environment, ideally within Sales or Retail Marketing
  • Sales/marketing experience
  • Have a strong level of trade understanding with global/business perspective
  • Able to work in a fast past environment and prioritize changing objectives

Experience For CSB DE Retail Marketing Manager Resume

  • Highly developed project management, vendor management, multi-tasking, prioritization & follow through capabilities
  • Proven capability in people management (developing capability in others)
  • Strong communicator, comfortable speaking to groups or individuals
  • Experience creating and managing project budgets
  • Proven ability to develop and maintain trusted relationships
  • Ideally 5 years’ experience in marketing, preferably in financial service industry (asset manager, bank .) in Switzerland
  • Act as the brand ambassador of the Star Wars and Marvel franchises and demonstrate the power of the brands to our retail partners

Experience For Converse Retail Marketing Manager Resume

  • Deliver creative, best practice x-cat retail activations for tent pole “big bet” franchise priorities
  • Possess 5-8 years of professional experience related to brand, retail, event marketing and/or marketing communications
  • Experience working with Advertising, PR, Social Media and Promotions agencies to develop retail specific campaigns and launches
  • Manage multiple projects with multiple agencies and to prioritise as needed
  • Monitoring and anticipating competitor marketing activity to ensure we remain ahead of the game
  • Translating marketing strategy into marketing plans - mastery
  • Defining a clear marketing strategy - mastery
  • Managing the planning process - skilful

Experience For Retail Marketing Manager, Europe Resume

  • Generating and Applying Customer and Consumer Insights - Skilful
  • Marketing and retail communications – mastery
  • Outstanding creativity – drive to do things differently #differentisbetter
  • Financial planning and reporting: revenue projections, tracking and reporting monthly forecasts, cost management/budget tracking and LRP preparation
  • Responsible for conceptualizing and executing New Store Opening strategies
  • End-to-end management of the tourism budget including financial forecasting and ROI reporting on key partnerships to relevant internal stakeholders
  • Highly organised with a flexible approach to working within a fast changing, fast moving environment
  • Working in brand marketing with a specific focus on holistic key account marketing and a digital commerce in fashion/lifestyle

Experience For Junior Retail Marketing Manager CZ / SK Resume

  • Proficiency in Microsoft Office utilizing various software applications including word processing, spreadsheet, and presentations
  • Responsible for supporting other INFINITI Marketing Communication areas as required
  • Work with field operations to ensure all directives around any strategy are shared with the field and manage all tracking and reporting
  • Point person for deploying print collateral to field including lookbooks and promotional cards
  • Thorough understanding of retail channel marketing environment
  • Basic understanding of legal advertising language

Experience For Senior Franchise & Retail Marketing Manager Resume

  • Analyze the needs of the marketplace and recommend new ideas to profitably meet those needs, thus ensuring corporate growth
  • Financial knowledge (P&L) to recommend initiatives that brings financial results and understanding the impact on the business and ROI
  • Support development and evaluation of INFINITI RMG marketing campaigns nationally
  • Includes the media and creative execution and approvals of all RMG marketing campaigns within various channels (e.g. print, digital, radio, OOH, SEM, etc.)
  • Budget management for RMGs, RMG co-op, Non-RMG co-op, and other Retailer supporting activities
  • Responsible for communications of RMG campaigns nationally. Including liaison with all INFINITI divisions (Legal & MI), regions and dealers for feedback

Experience For Digital Retail Marketing Manager Resume

  • Lead planning across nominated key TWDC franchises
  • Proficient in developing dynamic presentations
  • Travel to potential/existing client locations as required
  • Oversee day-to-day budget management for retail and complete accurate monthly forecasting
  • Lead a team of 1 by developing core competencies and growth of the team member to fulfill individual potential and fuel company core values and mission

List of Typical Skills For a Retail Marketing Manager Resume


Skills For Senior Retail Marketing Manager Resume

  • Experience: approximately 3 years marketing experience in Trade Marketing and Category Management within FMCG industry
  • Prioritising to ensure best outcomes, return on investment & alignment with retail strategy for all activities
  • Experience working with in-store and online marketing materials including merchandising, POP, and .com
  • Strong understanding of visual merchandising, space planning, and shop builds
  • Effective marketing planning (3 year rolling) in line with Royal Canin’s growth ambition

Skills For Retail Marketing Manager VP-frankfurt Resume

  • Manage multiple tasks for self and team members with changing priorities to meet deadlines and goals in a fast paced environment
  • Evaluate the effectiveness of all retail activity & advertising to inform in-year adjustments and future year’s plans
  • Customer experience lead (understanding of customer journeys and pain points)
  • Drive projects from concept through implementation, to analyze results and provide strong rationale for recommendations
  • Experience with MS Office – especially Excel / PPT
  • Can demonstrate a ‘can do’ / entrepreneurial attitude
  • Relevant experience with a recognized manufacturer, retailer, e-commerce site, or agency is required
  • Inputs Category / RE Strategy and prioritization in terms of the level of investment & applied solutions
  • Daily routine marketing work, including but not limited to payment, contract follow-up, reporting and material filing, and budget management

Skills For Teamlead Retail Marketing Manager Resume

  • Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail stores
  • Support commercial planning by providing clear promotional guidelines based on shopper understanding and market knowledge
  • To setup the guideline and SOP for wholesale/partner marketing team to do marketing activity application and reporting
  • Quarterly training to wholesale/partner marketing team on GTM calendar and monthly reporting
  • Lead and provide marketing insights by integrating research and data into marketing proposals
  • In marketing roles managing consumer-focused products or services with an emphasis on in-store marketing
  • Supports the creation of new Joint Ventures both in attracting them and then supporting their marketing needs
  • Responsible for planning and implementation of brand retail marketing calendars
  • Collaborate with marketing experts’ team to ensure leverage and economies of scale of all marketing assets for Retail EMEA

Skills For Associate Retail Marketing Manager Resume

  • Develop consistent, compelling sales messages including value proposition, benefits and ROI and coach/train sales force
  • Coordinates the budget process regarding the country promotion (A&P) budget & Consumer Gross-to-Net spending for the category
  • Partner with the Sales, and Marketing Category teams to determine retailer marketing plans that are in line with the overall Joint Business Plan
  • Event set-up/tear down; walking the mall and parking lot, sign installation as needed
  • Understand 360 marketing theory to develop full-year retail marketing strategy & communication plan for both own channels and whole sales channels
  • To negotiate and management the best quote for mall advertising and other marketing resource
  • To seek for co-branding or collaboration opportunity for retail marketing activity

Skills For CSB DE Retail Marketing Manager Resume

  • Responsible for building and managing E-commerce partnerships to optimize opportunities
  • Communicates well both verbally and in writing, creates accurate and punctual
  • Adept at setting store fixtures and mannequins
  • Build strategic grassroots marketing campaigns for all stores
  • Strategizes, implements and executes our in-channel execution and to overlay the localized retail programs on the standard product marketing activities
  • The role is critical in ensuring we remain a growth brand in the Specialist Pet Trade and the No1 Science Health Nutrition Brand within the Category
  • Report sales needs and field info to commercial / marketing teams Identify the gaps and opportunities and propose tailored made retailers´ solutions

Skills For Converse Retail Marketing Manager Resume

  • Plan and implement merchandising solutions for POS and create product layouts for secondary placements
  • Evaluate the promotions and manage ROI for Trade Marketing activities
  • Evaluate the promotions and manage budget and ROI for Trade Marketing activities
  • Delivers the inputs to the processes related to business reviews, volume plan, financial goals according to the agreed responsibilities
  • Gives inputs to the budget process regarding the country promotional budget
  • Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit
  • Development and ownership of the Retail marketing plan
  • Delivery of all Retail marketing communications

Skills For Retail Marketing Manager, Europe Resume

  • SME for global retail marketing trends (future of retail for BP NZ)
  • Budget tracking (managed by direct report to this role)
  • Workflow, guidance, performance planning
  • Relevant tertiary qualification in a marketing, or related business discipline
  • Actively supports SKU simplification with cross-functional team including CS&L, Finance, Customer Development leader & Country Managers
  • Inputs to the processes related to Budget Review/MYR Volume plan & Financial Goals according to the agreed responsibilities
  • Create clear and compelling presentations to communicate strategies and plans to internal stakeholders and retailers
  • Work and partner with Dyson’s sales teams to plan and produce joint marketing plans with retail accounts

Skills For Junior Retail Marketing Manager CZ / SK Resume

  • Contribute with field intelligence to define brand-specific activity programmes with marketing and commercial departments
  • To set up the plan with professional marketing insights and contributed the innovation, realistic idea
  • Understand ROI impact for each marketing activity and plan activity based on ROI
  • Can understanding the need of retail and trade business, can well manage and balance the needs
  • Mentors and coaches teammates through motivation, an approachable style,
  • Willingness to travel up to 35% of the time with overnight travel
  • Organizational, planning and time management, as well as a “roll up the sleeves” mentality, sufficient to independently oversee multiple projects from start to completion

Skills For Senior Franchise & Retail Marketing Manager Resume

  • Is highly capable of articulating key points, driving cross-functional information to and from the field
  • Analyzes and challenges work methods to determine process improvement and better results
  • Independent thinker who pushes for what is best for the Company
  • Quick thinker to solve problems, draw financial conclusions and make fast, accurate decisions
  • Deliver projects in full, on time, on budget and to the highest quality
  • Travel to key accounts required (1-2x month)
  • Analyzes and challenges work methods to determine process improvement

Skills For Digital Retail Marketing Manager Resume

  • Work closely on a store by store basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations
  • Create targeting advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, and more
  • Manage the on-going relationship between the adidas brand and the Store Operations / Visual Merchandising teams within all key retail partners ( Direct point of contact for all retail concept executions and management)
  • Manage the installation of branded fixture programs including Shop in Shop (SIS), Soft Shops (SS), Retail Space Management (RSM) and other fixture concepts as needed- across all channels
  • Proactively lead a cross-functional team as well as external vendors through the entire implementation process from planning through the final installation including site surveys, space planning, fixture production, transportation, installation, visual merchandising, and all related logistics
  • Coordinate with Store Operations teams at wholesale key accounts and Own Retail to gain timely access to floor plans, store CADs, confirm spatial requirements & limitations, final approvals and install schedules for shop installs
  • Monitor, prioritize and manage all maintenance/updates to existing shops including hardware, graphics. Inventories and capacities by monitoring reports and coordinating with internal and external partners as needed

List of Typical Responsibilities For a Retail Marketing Manager Resume


Responsibilities For Senior Retail Marketing Manager Resume

  • Critically evaluate new title launches, franchise plans and promotional proposals, develop and maintain rolling annual plans for designated Customer or categories, updated every 6 months
  • Excellent oral and written communication skills, as well as demonstrated presentation skills
  • Strong presentation skill and interpersonal skill
  • Excellent interpersonal skills both in-person and via telephone
  • Good analytical, quantitative and financial skills
  • Strong negotiation skills, able to handle tough discussions
  • Strong relationship and influence skills
  • Marketing qualifications and proven industry experience ideally within automotive

Responsibilities For Retail Marketing Manager VP-frankfurt Resume

  • Publishing or Design software skills – Adobe, Photoshop, InDesign, Illustrator
  • Proven experience in developing sales and marketing strategies, and making sales presentations; preferably for the retail sector
  • Solid experience and knowledge of retail operation and management
  • Strong leadership management and good team player
  • Experience in marketing or account management and in developing solid partnerships with multi-divisional partners
  • Provide trusted marketing guidance by effectively leverage program team resources
  • Keen ability to effectively translate written needs into digital solutions that meet those needs
  • Strong ability to solve problems and offer effective solutions

Responsibilities For Teamlead Retail Marketing Manager Resume

  • Extraordinary follow through skills
  • Metrics-driven mindset, well-organized, logical and efficient with outstanding project and stakeholder management skills
  • Very good knowledge of MS Excel and MS Power point Previous experience in Retail/Trade Marketing or similar position (2-4 years)
  • Microsoft Word, Excel, Access, and Power Point skills
  • Being a recognised expert in applying best practice multi channel marketing techniques and tools to drive marketing effectiveness for business/partnership
  • Responsible for managing the $6+ MM retail POS budget and Retail Collateral budget to deliver effective retail executions, including tracking and forecasting
  • Min 2 years of experience in Trade Marketing/Customer Marketing / Marketing

Responsibilities For Associate Retail Marketing Manager Resume

  • Excellent at communicating, networking and collaborating across multiple stakeholders
  • Experience creating and executing marketing strategy and plans
  • ·8 years of business experience including a wide spread, integrated business understanding across retail and marketing
  • Strong strategic thinking and planning capability
  • Experience marketing products or services through various communications vehicles such as brochures, collateral, in-store merchandising, etc. is required
  • Min 3 years of experience in Trade Marketing/Marketing
  • To ensure a consistent customer journey throughout our retail portfolio, ensuring all key touch points are addressed and add value to the shopping experience
  • More than 5 years retail marketing experience in foreign invested company
  • Good knowledge of local sales processes and dealership working flows

Responsibilities For CSB DE Retail Marketing Manager Resume

  • Develops and Executes Retail Marketing programs and experiences to drive sales + conversion
  • Experience in a marketing / channel role
  • Experience in managing different budgets
  • Previous experience managing national retail programs
  • Build and manage a strong events calendar that is focused on engaging with the local community within the New York area
  • Plan and execute impactful and effective travel media including print, digital, social and OOH in line with key travel periods/ calendar
  • Develop strong relationships with global and regional teams to ensure on-going support for the tourism strategy
  • Strong Marketing background within a major business
  • Very good English & Polish (written and spoken)

Responsibilities For Converse Retail Marketing Manager Resume

  • 2 – 5 years’ experience in consumer electronics, retail channel marketing, sales, project management, brand marketing, or similarly related fields
  • Summarize various campaign priorities and products into a concise and visually appealing presentation for sales and retail channels
  • Build strong sales pitches and presentations and be available to present to licensees and retailers to support franchise initiatives and programs
  • Establish and foster strong relationships with key retail accounts to drive best practice Disney Princess, Disney Classics & Alice Pleasance
  • Develop, set and track against key performance indicators (KPIs) to measure program effectiveness

Responsibilities For Retail Marketing Manager, Europe Resume

  • Partner with key account buyers, marketing team members and management to drive sell-through of product in an effective manner
  • Written and verbal presentations experience
  • Strong communicator that is able to provide and receive feedback
  • Process-driven with strong attention to detail, including a keen eye for spelling and grammar
  • Flexible and open-minded to rapidly-shifting priorities, willing to get your hands dirty to get the job done
  • Project management and supplier logistics to ensure effective on time and on budget execution
  • Shopper experiences and services
  • Strong influencer: able to convince a sales team or retailer

Responsibilities For Junior Retail Marketing Manager CZ / SK Resume

  • Experience in Automotive Marketing and Sales an asset
  • Working in partnership to apply multi channel marketing expertise to inform marketing strategic direction
  • Developing multi channel marketing plans to achieve business and marketing objectives
  • Driving business growth by managing our weekly promotion and coupon offers
  • Managing email newsletter (Events Digest and Daily Deals)
  • Marketing and/or business qualification desirable – preferably CIM qualified

Responsibilities For Senior Franchise & Retail Marketing Manager Resume

  • Driving licence level B
  • Ensure timely execution of new products, including coordinating with Hub for sales samples, providing product listing records & updating the black book, etc
  • Collaborates with the Retail Merchandising Manager ensuring merchandising / signage aligns within the fixture and display systems
  • Research and contract vendors, including negotiation of terms, ongoing management of relationships, and invoice processing
  • Ensure specific retailer guidelines and standards are being met. Including: quality, cost and timing requirements
  • Develop and manage store grand opening marketing and event support in collaboration with the local marketing and media teams
  • Develops and executes territory specific franchise marketing activations, to support consumer products while creating awareness for key properties
  • Timely execution of retail marketing programs, in-store events, promotions, and mall marketing

Responsibilities For Digital Retail Marketing Manager Resume

  • Works directly with brand marketing department to extract brand imaging and DNA to create assets that support promotions, local activation, and in-store events
  • Work cross-functionally with product marketing, retail channels, third party and sales to develop and execute marketing programs end-to-end
  • Lead the development and execution of the Retail Marketing strategies for Star Wars, including plans and programs across all accounts
  • To support the head of marketing in developing great quality customer communications across the retail channel
  • Develop strategy for New Store opening activity and early year’s build-up (3 year plan)
  • Monitor other retailer’s activity to establish new mechanics for driving traffic
  • Take the lead in the development and execution of Fender’s in-store & online retail support & visual merchandising strategy in the EMEA region
  • Lead the strategic development and implementation of the tourism marketing plan
  • Develops cross-divisional support programs (both marketing and PR) with local market theatrical and home entertainment teams

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