Retail Marketing Resume Sample

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Federico Schinner
276 Elenor Greens,  Los Angeles,  CA
+1 (555) 409 0739

Work Experience

Retail Marketing Specialist
11/2015 - PRESENT
San Francisco, CA
  • Stores are well-informed about marketing programs and the lines of communication are open. Store requests are handled in a timely manner and store feedback is heard and escalated to the appropriate team/person
  • All necessary samples are in the retail lab and labelled properly for planogram set-ups
  • Stores receive all appropriate signage and collateral based on store design and classification
  • All marketing-related coupon codes are correctly set-up to allow for successful redemption in stores
  • Contribute to driving traffic to the stores by executing events, working with groups that use our merchandise and scheduling store events in tandem with seasonal/merchandise changes. Act as a liaison for company-wide promotions and media
  • Represents Cabela’s throughout the surrounding communities while assisting with event sponsorships, donations, and advertising at outdoor related events
  • Provides promotional materials to organizations which in turn creates customer traffic to Cabela’s, increasing sales and gross margin
Retail Marketing Coordinator
01/2012 - 07/2015
New York, NY
  • Websites and their content
  • Regular market commentary
  • Special reports and investment white papers
  • Investor newsletters and magazines
  • Broadcast content and webcasts
  • Meetings and events for clients and other stakeholders
  • Leads Tommy Bahama retail marketing vision and strategy to drive awareness/traffic/conversion/sales
Retail Marketing Assistant
06/2008 - 09/2011
San Francisco, CA
  • Conducts in-store educational seminars promoting Cabela’s Branded products and services
  • To 2+ Years’ Experience
  • Effectively function as a team player (required)
  • Hiring preference is given to those with solid sales and marketing knowledge and at least one to two years of related field experience
  • Excellent project management, time management, organizational, and communication skills
  • – 25% travel required
  • Marketing collateral material


Southwest University
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Strong communication skills  Excellent verbal and written communication skills
  • Strong organizational skills, ability to prioritize and effectively manage and execute multiple projects at the same time
  • Strong written and verbal communications skills are required in order to communicate effectively with both internal and external partners
  • Strong analytic skills including advanced Microsoft Excel knowledge
  • A commercial mindset with strong analytical skills, able to use market analysis to identify high potential opportunities
  • Excellent English and Spanish verbal communication skills
  • Strong people skills: great listener, problem-solver and a proactive attitude that encourages teamwork

How to write Retail Marketing Resume

Retail Marketing role is responsible for microsoft, marketing, organizational, reporting, analysis, analytical, communications, basic, retail, powerpoint.
To write great resume for retail marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Retail Marketing Resume

The section contact information is important in your retail marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Retail Marketing Resume

The section work experience is an essential part of your retail marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous retail marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular retail marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Retail Marketing resume experience can include:

  • Excellent organizational & prioritization skills to work independently and manage projects with many moving parts
  • Excellent organizational and multi-tasking skills with attention to detail
  • Strong project management skills; able to deliver consistent high quality results on time and within budget
  • Excellent communication, analytical skills, able to handle complex subjects, and attention to detail
  • Strong Microsoft computer skills (excel, PowerPoint)
  • Outstanding project management and written and oral communications skills

Education on a Retail Marketing Resume

Make sure to make education a priority on your retail marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your retail marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Retail Marketing Resume

When listing skills on your retail marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical retail marketing skills:

  • Robust communications skills – verbal presentation skills and written editorial content
  • Effectively work simultaneously on many projects with ever-changing priorities
  • Outstanding written, oral and presentation skills required
  • Networking and Interpersonal Skills
  • Marketing Acumen and Project Management skillset – with extensive attention to detail
  • Marketing experience including media planning and experience in digital/online, traditional and broadcast media

List of Typical Experience For a Retail Marketing Resume


Experience For Retail Marketing Specialist Resume

  • Strong time management skills – able to manage priorities and work under tight deadlines
  • Strong organizational skills, attention to detail, and follow-up
  • Proven ability to effectively communicate with internal and external partners, at all levels, both verbal and written
  • Strong communication skills, highly collaborative and successful relationship-builder
  • Strong verbal and written communication skills. Ability to get an idea through clearly and succinctly

Experience For Retail Marketing Coordinator Resume

  • Strong analytical skills and the ability to turn insight into action
  • Support a calendar of retail events for the EMEA region, and work with relevant team members to ensure they are effectively delivered
  • Retail Marketing experience and industry knowledge and/or agency experience desirable
  • Interpersonal and communication skills with all levels of customers both internal and external
  • Responsible for the timely development and delivery of high impact, cost effective omnichannel marketing plans
  • Establish and maintain strong working relationship with key internal stakeholders
  • Utilize a strong knowledge of market dynamics, competitive positioning and research insights
  • Experience managing cross-functional and complicated projects from end-to-end and ability to drive results through others
  • Experience in marketing, product management preferably in retail business

Experience For Director of Retail Marketing Resume

  • Experience gained within marketing of technical, DIY products is an advantage
  • Online marketing experience is an advantage
  • Ensure all partners are aware of any updates to the North American shopper profile or retail experience
  • Coordinate with the Team Leaders and the SDMs the implementation of the priority plans in the designated RE
  • Connect with district managers and store center marketing management in order to realize excellent execution of promotions and online brand marketing
  • Manages time exceptionally well, plans and executes multiple projects, and balances priorities

Experience For Retail Marketing Executive Resume

  • Pays strong attention to detail and accuracy
  • Experience with Microsoft Outlook, Word and Excel is required
  • European languages a STRONG advantage (French/German/Spanish in particular)
  • Good level of Excel, Word and PowerPoint
  • Opening and closing paperwork for New/Closing doors
  • Working with the Retail Marketing Manager and 3rd party agencies to implement all aspects of the annual marketing plan
  • Working with creative and media agencies in supporting Advertising Plans

Experience For Retail Marketing Assistant Resume

  • Supporting the development and execution of the marketing plans for all new Boutique openings
  • Working with display agencies to ensure all display and POS materials are produced and delivered to branches on time to support marketing initiatives
  • Understanding of retail marketing activities
  • Understanding of asset management and financial services products and how they combine in a portfolio to meet consumer’s financial plans/objectives
  • Pulling together campaign results down to the store level in order to facilitate campaign analysis
  • Driving company presence on social communities (Blog, Social Media)
  • Conducting primary & secondary customer research to support the annual market research plan
  • Outgoing and proactive personality (out of the box thinker)
  • Having a vehicle is an asset

Experience For Retail Marketing Intern Resume

  • Willing to learn and take on board direction
  • Understanding of the musical instruments retail landscape across the EMEA region
  • Understanding of POS materials and their value
  • Driving revenue growth for the online retail business
  • Willing to travel at reasonable frequency level

Experience For Retail Marketing Director Resume

  • Organizing long term work-back scheduling for up to 12 months out from project completion, benchmark dates, and meet targets enroute
  • Maintaining close relationships with internal teams (Sales, Brand Marketing, Field Sales) to ensure clarity and transparency in terms of overall process
  • Assist Marketing Communications with tracking timeliness, proficiencies and coordinating of open retail marketing and advertising specialists’ projects
  • Financial reporting and budget tracking (raising PA’s liaising with suppliers, keeping on top of costs)
  • Manage and maintain budgets, developing campaign briefs and working closely with and leading a cross-functional team on aligning campaigns
  • Day-to-day budget management including rasing PO’s, invoicing, maintaining budget documents and trackers
  • Manage the project budgets by obtaining and comparing quotes, issuing PO’s and ensuring projects invoiced and paid based on monthly budget allocation
  • Support in quarterly dealer marketing budget administration (budgeting, marketing plans, claims submissions and reporting)
  • Partners with Store Operations (including restaurants) to deliver guidance, training, tools for elevated execution of marketing plans

Experience For Retail Marketing Associate Resume

  • Participate in creating and executing marketing and product initiatives to achieve planned growth, revenue, and profit goals
  • Assist Marketing Manager as a liaison to Sales on specific customer programs, working on deliverables related to meeting customer expectations
  • Develop seasonal marketing, PR and advertising initiatives for the International Free Standing Stores and their sub-licensees
  • Work with HQ and local agencies to develop local assets for Shopping Malls and Retail associations, capitalising on available marketing opportunities
  • In a marketing management and strategic planning role supporting a retail organization

Experience For Coordinator, Retail Marketing Resume

  • Support the retail marketing manager in developing annual and seasonal strategic retail marketing plans
  • Maintain database with store specific requirements on signing, language requirements and sizing of in-store marketing displays and graphics
  • Contribute to the advancement of the Marketing Team by adopting best practices and adhering to high standards
  • Support Managers and Directors on all elements of marketing execution including in-store, digital, social and experiential activations including
  • Manage internal communications of activities to key stakeholders including field sales; marketing and licensing
  • End to end accountability for how Hive events are executed with retail partners including planning, resourcing, executions and post event analysis
  • Be the internal communication point person across the team, by managing the sharing of information and ensuring information can be located readily

Experience For Senior Specialist Retail Marketing Resume

  • A broad understanding of retail marketing, product cycles and managing wholesale partner expectations
  • Partners with the Creative Team to develop compelling creative aligned with marketing vision and strategy
  • Manage maintenance of daily/weekly tracking of business results; understand impact of marketing
  • Optimize Lease Required Advertising spend; manage creation and maintenance of tracking
  • Partner with North American Commercial and Merchandising teams to ensure alignment between sales goals, product assortment and marketing initiatives

List of Typical Skills For a Retail Marketing Resume


Skills For Retail Marketing Specialist Resume

  • Strong computer skills – Advanced Excel, PowerPoint
  • Excellent Microsoft office skills including Excel, Powerpoint and Word
  • Experience in retail/trade Marketing in consumer goods or retail companies, including 3+ years in Visual Merchandising role
  • Commercial leadership experience, including experience in the creation of revenue streams and monetising marketing and media initiatives
  • High level of organizational, planning, and strategic thinking skills
  • Over 12 years experience required from leading Consumer Driven companies or Retail Marketing Agencies with a strong focus on retail brand operations
  • Strong comprehension and experience, of marketing strategies leveraging the retail & digital landscape
  • Proven experience of managing projects on time, to specification and within cost constraints
  • Previous marketing experience in a luxury goods or comparable retail or creative environment

Skills For Retail Marketing Coordinator Resume

  • Direct experience and demonstrate blue success navigating the ANZ retail environment
  • 8+ commercial experience with a proven track record of delivering results
  • Creative and analytical thinking, communication, and negotiation skills
  • Solid experience in a Marketing role
  • Works effectively under high pressure and very tight deadlines
  • Exceptional project management, time management and stakeholder management skills
  • Intermediate to advanced skills with Microsoft Word products (Word, Excel, Powerpoint)

Skills For Director of Retail Marketing Resume

  • Demonstrated experience working directly with business partners to develop and execute promotional plans, and set benchmarks for success
  • Experience in Entertainment or packaged goods company
  • Experience in CPG, Entertainment industry/Home Entertainment experience is desirable
  • Good in strategic planning, excellent business acumen
  • Marketing and sales knowledge/experience across sport and fashion/lifestyle
  • Licensing or retail experience necessary
  • Experience with sourcing and overseas manufacturing, purchasing, negotiating, and deal with international logistics requirements
  • Experience leading and working with cross-functional team including Sales, Marketing, Finance, Operations, etc
  • Experience with organizing large scale shipping to hundreds of locations while managing arrival deadline

Skills For Retail Marketing Executive Resume

  • Specialty retail experience, supporting store openings and ongoing marketing efforts
  • Experience producing training materials and execution decks on PowerPoint
  • Experience with preparing project briefs, work back schedules and producing execution/install decks for install companies
  • Establish and implement tracking and reporting to monitor effectiveness of the activities
  • Be a part of a team, set challenging standards, develop strong partnerships, and always looking for process improvements
  • Proven success developing shopper/customer marketing strategies and programs to drive business results
  • 15+ yrs. experience in Management and Leadership in Retail Marketing, Agency and/or Licensing
  • Marketing, merchandising or business development experience
  • Experience in marketing and design development in one of the following areas: Toy/FMCG/Agency/Retail/Fashion Industry

Skills For Retail Marketing Assistant Resume

  • Support the retail marketing team to develop engaging retail customer experiences
  • Experience in Marketing or Retail Sales (excluding internships)
  • At least 5/6 years experience in Marketing / Trade Marketing role in Multinational and/or Franchise environment
  • Experience with using Microsoft Office applications (Word, Excel, PowerPoint)
  • Experience delivering multinational brand store rollout projects

Skills For Retail Marketing Intern Resume

  • Strong multi tasker that can manage competing project deadlines
  • Experience in Retail/Trade Marketing and/or project coordination in apparel/fashion industries
  • Min relevant marketing experience ideally in a similar role or B2C environment
  • Media planning experience
  • Previous experience in a similar retail marketing communications role:-
  • Transfer shopper understanding into effective business plans that deliver results
  • Extensive Marketing experience preferably in the luxury sector

Skills For Retail Marketing Director Resume

  • Experience in trade, retail marketing or sales
  • Strong understanding of brand aesthetics and market place
  • Experience in working within a matrixed US owned corporate structure or a multi-national company with multiple stakeholders an advantage
  • Uccessful digital marketing experience
  • Experience of briefing design agencies and/or 3rd parties

Skills For Retail Marketing Associate Resume

  • Experience in retail marketing
  • Ensure On time & Complete KPI of all in store activations working with key stakeholders to guarantee excellent execution
  • Track the implementation of retail marketing concepts and establish evidence of ROI
  • Coordination of all samples, imagery and priority product lists required for marketing creative development
  • Good team player and working hard
  • Prioritize responsibilities in line with business objectives; manage short and long term
  • Experience with Adobe Creative Suite (Photoshop and/or Illustrator)

Skills For Coordinator, Retail Marketing Resume

  • Proactive with a consistently strong follow-through
  • Attention to detail is key, with a strong design aesthetic
  • Gather data to analyze the effectiveness of promotions
  • Experience in a matrix organization or cross functional role
  • Work or internship experience required
  • Help brainstorm and develop new ideas to optimize Forever 21 store experience
  • Strong organizational savvy and intuition
  • Builds capacity of individuals and teams through effective employee development, involvement, communication and supervision efforts

Skills For Senior Specialist Retail Marketing Resume

  • Builds and maintains strong working relationships with key wholesale account management as well as key specialty and independent accounts
  • Strong analytical background with the ability to analyze large data sets
  • Experience primarily with: Facebook, Facebook Local Awareness Ads, Facebook Locations, and Facebook Events
  • Support store activation in RCS Gwangbok for the consumer’s experience zone (Dec 2016)
  • Managing POS warehouse inventory codes for in-store assets (including large scale ‘wave’ shipping organization)
  • Tracking & Processing SAP invoices for the Retail Marketing team
  • Reporting to the Manager, Retail Marketing and is responsible for the strategic planning and execution of the Retail Content strategy
  • Executing the overall Global marketing calendar within the existing Boutiques
  • Planning and developing activities within the existing Boutique network, to drive visibility of the Boutiques and increase footfall

List of Typical Responsibilities For a Retail Marketing Resume


Responsibilities For Retail Marketing Specialist Resume

  • Support communication of marketing information to the field, regarding projects, campaigns, resources, tools, etc. Participate proactively in field sales calls and meetings to disseminate and share relevant and timely marketing information
  • To be dynamic in approach to managing a team of 5+ marketing professionals to effectively deliver against set goals
  • Previous experience writing and editing a variety of types of marketing collateral
  • Experience within a retail marketing environment (min. 1 year)
  • Manage marketing project work flow and tracking, scheduling, deadlines, and routing for approvals
  • Collaborate with field leaders in communicating marketing campaigns and collecting and sharing feedback
  • Attend Marketing Spotlight calls and share summary of meeting with teammates, helping convey message to those not in attendance
  • Serve as point for clarifications on marketing policies & guidelines, including social media & web policy

Responsibilities For Retail Marketing Coordinator Resume

  • Serve as first line of support for assistance with marketing tools and platforms (i.e., Customer Creator, Open House Flyer, Continuity Program, Direct Marketing Tool, HBM, Rate Plug, Sun Mart) including providing new LOs with guidance and direction on their initial on-boarding requirements
  • Serve as point of contact for upcoming regional and local events (i.e., trade shows, expos, seminars, etc.) coordinating requests for the marketing resources and materials (i.e. tents, displays, banners, flyers, giveaways, etc.) needed to most effectively and efficiently promote our brand and mission
  • Works closely with other marketing functions to leverage sales and cross-promotion with PR, Digital, and Sports Marketing
  • Management of all aspects of the customer loyalty programme, including promotion, research, monthly reporting and analysis
  • Monitor & review all Retail Marketing invoices, ensuring budgets and invoices balance

Responsibilities For Director of Retail Marketing Resume

  • Manage marketing materials including supplies, promotional items, and trade show materials
  • Conduct competitive retail marketing assessments including best practices across all categories
  • Responsible for tracking budget spend, processing invoices and commitments to carefully manage resources
  • Work in partnership with the EMEA Events team, developing and leveraging event concepts to roll out to the key stores
  • Route all 3rd party marketing (e.g. Retailers, Licensees etc.) through internal routing processes
  • To support in regular work of supervisor including SOP, contract, payment, meeting arrangement etc

Responsibilities For Retail Marketing Executive Resume

  • Assist in managing the development and implementation of packaging and/or displays for all assigned products
  • Support in the roll-out of retail events linked to marketing initiatives, traffic driving initiatives and promotions
  • Support to create marketing initiatives for upcoming seasons
  • 3rdyear HBO or WO student (international) business, branding/communication or marketing
  • Other sales support responsibilities as defined by LOB (Non-Marketing)
  • Develop in-store campaigns and promotions that drive consumer traffic and buying
  • Works with CoE(Centre of Excellence) & other Retail functions (Sales, MD, VM) to ensure key stores have special retail marketing support

Responsibilities For Retail Marketing Assistant Resume

  • Prepare handouts for Retailers planning and market meetings
  • Work alongside Media Director and Marketing Manager to ensure consistent global media strategy
  • Communicate all seasonal marketing and communication guidelines
  • Manage all FSS marketing plans for Donna Karan and DKNY
  • Develop and assist in the execution of strategic marketing plans for all Donna Karan and DKNY FSS Stores
  • Help to create and maintain visual merchandising standards in Boutiques
  • Support the development and execution of Fender’s in-store retail support & visual merchandising strategy

Responsibilities For Retail Marketing Intern Resume

  • Work with retailers to develop co-operative marketing plans that support and complement Fender’s owned campaigns and initiatives
  • Execute end to end campaign rollout across trade channels, incorporating Pacific and regional Hub requirements
  • Management and motivation of consumer marketing agencies in order to drive best-in-class materials
  • Checks quality of merchandising/in store execution against specification
  • Displays initiative in completing assigned tasks
  • Develop and drive a retail strategy that showcases the DCP offering, continues to grow market share and amplifies our content and characters
  • Support the day-to-day management of marketing campaigns for various key retail accounts
  • Monthly call with global CoE team; share plan & result of local campaign and consumer activities
  • Work in partnership with HK Retail intermediary business team and regional iShares Retail business team to develop segment-based marketing and communication strategies for the retail business in Hong Kong, and iShares Retail business in Asia ex Japan region

Responsibilities For Retail Marketing Director Resume

  • Manage and/or support a range of comprehensive campaigns - comprising advertising, eMarketing (with eBusiness - internet / intranet, mobile, social media, etc), client communications, events/roadshows, and PR/media (with Corporate Communications)
  • Support and drive the HK retail intermediary business and regional iShares Retail business by researching, planning, executing and tracking through-the-line marketing campaigns to intermediary clients and family offices
  • Co-ordination with other Marketing teams and related functions to develop and execute local country Retail iShares marketing plans
  • Have oversight of the management and production of regular marketing literature and premiums, including content, compliance, consistency and quality
  • Generate ideas and deliver new ways of promoting the firm, our capabilities and products to clients

Responsibilities For Retail Marketing Associate Resume

  • Maintain and develop strong relationships with key stakeholders including the sales team, fund managers, product specialists, operations, PR, marketing, compliance teams and external agencies
  • Manage, develop and motivate direct reports, developing their talent and inspiring them into a high performing member of the marketing team
  • Actively manage the profile of the Retail iShares business across Asia ex Japan, including brand management., brand research, client surveys, awards and sponsorships
  • Utilise market intelligence to enable the businesses to develop a competitive advantage and identify new business opportunities
  • Drive the Retail Sales strategy as key contributors to the Bank’s P&L, and a primary engagement mechanism to increase customer engagement and balances

Responsibilities For Coordinator, Retail Marketing Resume

  • Support the day-to-day management of Nickelodeon Retail Marketing at a selection of Nickelodeon’s brick and mortar accounts (could include but not limited to, mass, mid-tier, grocery, drug and specialty)
  • Liaise with the Global Marketing team to leverage brand vision and strategy and subsequently translate into an Americas Marketing focus and strategy
  • Develops and executes marketing programs for America’s wholesale and specialty retail to maximize brand awareness and strategic business objectives
  • Develops and implements the strategic market direction for all key customers ensuring that expenditures are in line with budget
  • Trains and develops other members of the marketing team beyond direct reports
  • Develops and manages the annual retail marketing plan, calendar and budget to support
  • Think creatively and make smart decisions
  • Foster productive peer-leader relationships
  • Champions change across department and organization

Responsibilities For Senior Specialist Retail Marketing Resume

  • Directs the execution of marketing plans that communicate brand message; including wholesale key account training, incentive programs, advertising/Display/Visuals, Trade Shows, Sales Meeting materials
  • Works closely with TOMS sales organization to develop retail marketing programs that deliver against seasonal strategies
  • Complete understanding of target consumer and of different ways to emotionally connect through wholesale, retail and .com
  • Aligns and collaborates with cross-functional teams to include; ecommerce, TOMS Specialty retail, PR and Social media, product & community
  • Provides promotional materials (i.e. bounce back coupons, etc.) to organizations which in turn create customer traffic to local Cabela's stores increasing customer sales and increasing ROI (return on investment)
  • Responsible for the development of a direct mail campaign across all channels

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