Regional Marketing Coordinator Resume Sample
Melba Kuhn
43685 Verda Park,
Houston,
TX
+1 (555) 870 4000
Work Experience
Regional Marketing Coordinator
05/2015
-
PRESENT
Philadelphia, PA
- Work with practice leadership to develop the firm’s differentiation story and leverage that information to create, develop and deploy executive level marketing events/programs
- Make updates to the property websites
- Work with properties to ensure website is accurate, current and effective
- Create and distribute e-mail campaigns with support from Regional Marketing Director
- Support properties’ data collection strategies with support from Regional Marketing Director
- Work with properties to create on-property programming and supporting marketing collateral
- Work with Regional Marketing Director to accurately track budget and expenditures for each property
- Post to social media channels including Facebook, Twitter, Instagram, etc for each property
- Monitor review websites including Trip Advisor, Expedia, Booking.com, Google, etc
Regional Marketing Coordinator
06/2012
-
01/2015
Houston, TX
- Work with Regional Director of Public Relations and public relations agencies to coordinate influencer and press visits
- Coordinate marketing and public relations related to special events
- Support leadership in developing and implementing local marketing strategies and messaging
- Support region/market/local representatives in effective communication with local media and community contacts
- Write news releases and other relevant communications materials, in coordination with Firm Marketing
- Monitor regional media placements and other metrics
- Coordinate and track all local sponsorship involvement
- Help establish, develop and oversee local strategic community relations initiatives
Education
Buena Vista University - Mason City Campus
2006 - 2011
Bachelor's Degree in Marketing
Professional Skills
- Excellent verbal and written communication skills; Relationship building skills
- Strong PC skills with experience using Microsoft Office, especially Word and Excel, with the ability to learn new technologies quickly
- Strong organizational skills with the ability to work in a fast-paced environment, meet strict deadlines, and continuously juggle multiple priorities
- Excellent computer skills, including desk-top publishing
- Excellent time management and organizational skills, while ensuring great precision and rigor in contents and meeting tight deadlines
- Excellent writing and verbal skills required
- Proactive self-starter with strong organizational, multi-tasking, and time-management skills
How to write Regional Marketing Coordinator Resume
Regional Marketing Coordinator role is responsible for marketing, microsoft, organizational, software, word, reporting, retail, finance, training, database.
To write great resume for regional marketing coordinator job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Regional Marketing Coordinator Resume
The section contact information is important in your regional marketing coordinator resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Regional Marketing Coordinator Resume
The section work experience is an essential part of your regional marketing coordinator resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous regional marketing coordinator responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular regional marketing coordinator position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Regional Marketing Coordinator resume experience can include:
- Represent Regis Marketing effectively with external constituents, franchisees and agencies
- Experience coordinating marketing activities, projects and client facing events
- Flexible and adaptable when faced with change, including pivoting between evolving priorities and tight deadlines
- Experience in Marketing and/or Advertising with increasing levels of responsibility
- Manage multiple projects in a fast paced environment, adapting to shifting priorities and meeting deadlines
- Marketing experience, ideally in a professional services or B2B marketing environment
Education on a Regional Marketing Coordinator Resume
Make sure to make education a priority on your regional marketing coordinator resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your regional marketing coordinator experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Regional Marketing Coordinator Resume
When listing skills on your regional marketing coordinator resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical regional marketing coordinator skills:
- Solid communication skills, with exceptional writing, revision and correction aptitudes
- Strong social, communication and relationship management skills
- Proven web based research skills
- Proven skills in both official languages written and verbal communication (French and English)
- Strong written communication skills, ability to brief senior leadership team, suppliers etc
- Strong presentation skills, comfortable in meetings with senior management
List of Typical Experience For a Regional Marketing Coordinator Resume
1
Experience For Regional Marketing Coordinator Resume
- Work closely with divisions and management to prioritize business and information needs
- Work with the Marketing Manager to implement a regional marketing plan that aligns with the firm’s operating plan
- Coordinate with Firm Marketing and Office Marketing Assistant(s) as appropriate
- Travel overnight for firm-sponsored training, external marketing events, and tradeshows
- Provide direct support to the Senior Regional Marketing Manager (SRMM) in all areas of marketing
- Assist with the tracking of marketing budget spend
- Take part in certain tasks related to offer of services (use and improve, when need be, the templates for wording, format and addition of marketing content)
2
Experience For Regional Marketing Coordinator Resume
- Responsible for the regional implementation of pan European marketing strategies, ensuring flawless execution
- Assist with local internal communication initiatives, including contribution to regional intranet section (Compass)
- Utilize Marketo for any potential digital marketing campaigns
- Supports the Team with the development of consumer marketing plans destined to build UOR brand in Latin America
- Generates analytic and reporting tools
- Assist with development and execution of MNP services and niches strategic marketing plans, collateral and social media posts and campaigns
- Maintains database of company stores for use by Marketing Department. Performs administrative tasks in support of the department
3
Experience For Regional Marketing Coordinator Resume
- Work with the regional marketing group to coordinate projects/program/campaign deployment
- Assist with client pursuits in preparation of presentations, pitchbooks and proposals
- Maintain regional databases in CRM for clients, prospects, referral sources, etc
- Coordinate, plan and execute various local firm events, including but not limited to, CPE seminars, networking socials, partner promotion celebrations, etc., as well as relevant marketing and promotion of such events
- Coordinate implementation of firm-wide marketing initiatives at local level
- Assist in local marketing efforts internally through local DHG IMPACT committee
4
Experience For Regional Marketing Coordinator Resume
- Contribute to the growth of the region (i.e., assigned practice unit) by building brand awareness, promoting internal culture and assisting in the sales process
- Oversee CyberSource’s participation in events, including logistics
- Develop into subject matter expert on EMEA Sourcing, iProcurement and event processes
- Meet predefined targets for processing invoices
- Coordinate and execute events in conjunction with current year’s business plan and budget
- Set up suppliers in a timely manner, per Visa guidelines
- Creation of monthly budget reports
- Identify opportunities to improve and streamline processes
5
Experience For Regional Marketing Coordinator Resume
- Maintain CyberSource events calendar accurately
- Central point of contact for Visa events team to ensure process compliance
- Support regional marketing and sales reporting, dashboards, and internal communications, including the region’s SharePoint site, as directed by regional, marketing and firm leadership
- Act as project manager to
- Differentiate firm’s services from competitors through written documentation, strategy development and presentations – competitive analysis, key messages, regional trends
- National and Regional Campaign Execution – Works to ensure the effective execution of marketing campaigns and programs in specific industries such as Not-For-Profit, Financial Services, Consumer & Industrial Products, etc
- Innovation and Creativity – Assist in the development of innovative and creative marketing programs and initiatives, and communications. Ability to execute at a high level. Actively learn and adopt best practices from across the team. Brand adherence in strategic outreach materials and communications, both online and print
- Communication – Participate and play an active role in regular meetings to share best practices, information, problem solving, etc., with other team members
- Collaboration – Works with numerous team members across the region to support program execution
6
Experience For Regional Marketing Coordinator Resume
- Maintain and Support Local Office Pipeline/Revenue Reports – Works with regional marketing leadership to provide pipeline and revenue reports for evaluation and analysis
- Project Management – Demonstrated ability to manage projects and processes, and juggle competing priorities, with coaching and supervision. Seek out help as needed in prioritizing work. Take ownership of projects. Strong organizational skills and keen attention to detail
- Communication – Good oral, written and interpersonal communication skills
- Client Service Orientation – Good client service and skill interfacing with partners/business executives. Works well under pressure and adheres to tight deadlines
- Intellectual Curiosity/Learning Mentality – Actively seek out opportunities to learn from team members and others within the marketing and sales organization; desire to advance skills. Focused on learning the business and the services the firm provides
- Market Research – Strong capabilities in searching and analyzing information online in support of marketing programs and initiatives
- Coordinates with consultants on signage, interior merchandising, sales office design, advertising, public relations, and collateral material
- Coordinates with ad agency and all other marketing consultants/vendors
- Coordinates the development of marketing programs and collateral materials
7
Experience For Regional Marketing Coordinator Resume
- Dependable – Execute assignments without issue and quickly raise a hand when in need of help and engagement from more senior members of the team
- Coordinates Interest List and Prospect/Buyer Communication programs
- Participates in development of standards and options programs for all new communities
- Directs in the selection of all model options and upgrades
- Coordinates all community events (i.e. grand openings, broker events, etc.)
- Coordinates the shutdown of model complex and sales offices at all completed communities
- Manages the studio’s social media accounts and moderates content generated by employees, customers or the general public
8
Experience For Regional Marketing Coordinator Resume
- Work collaboratively with multiple cross-functional areas within a matrixed organization
- Executes the corporate content strategy to SMs and ensures studios’ social media accounts are managed and that the content generated by employees, customers or the general public is aligned with the image of our brand
- Utilize appropriate marketing disciplines and tools to achieve the desired position of the MNP brand (ex: one-on-one communication, paid advertising, use of collateral materials, direct marketing, publicity, event marketing, networking, sponsorship/donations, web based media, etc
- Organize continuing education conferences, tradeshows, and other client-focused marketing events
- Assist with selected Request for Proposal (RFP) processes; use templates to write, format and complete marketing content for RFPs
9
Experience For Regional Marketing Coordinator Resume
- Organize client prospect programs in conjunction with other internal resources and other internal marketing-related initiatives
- Work with sponsoring organizations to get MNP speakers on event agendas
- Develop press releases and communications for external and internal distribution. Post updates and internal communications to regional offices’ intranet site
- Develop and edit high-quality proposals by providing guidance to pursuit team, incorporating edits from multiple sources and utilizing project management skills to ensure proposals are completed and delivered on time
- Collaborate effectively with regional and firm-wide partners, as well as other business development and marketing team members
10
Experience For Regional Marketing Coordinator Resume
- Demonstrated ability to write and edit technical copy in consideration of the end-reader’s perspective
- Prioritize tasks and stay organized in a fast paced environment
- Maintain email distribution lists for use in Knowledge Share email campaigns and marketing events
- Report on ROI from events and other marketing initiatives
- Understand the firm’s brand and how it translates to all audiences of the firm
- Excellent written and oral communication skills; able to effectively correspond with firm partners, high-level executives, and other marketing and business development team members
- Highly organized, agile and able to prioritize well under pressure; ability to work alone with minimal direction or as part of team
- Experience tracking ROI on marketing tactics; demonstrated ability to quantify how marketing initiatives translate into lead development and ultimate revenue growth
- Experience with Microsoft Dynamics CRM, Salesforce, or similar Customer Relationship Management software
List of Typical Skills For a Regional Marketing Coordinator Resume
1
Skills For Regional Marketing Coordinator Resume
- Possess outstanding organizational and time management skills
- Communicate marketing programs and initiatives to several stores and teams effectively
- Take 1-2 OTF classes per week in order to effectively describe the workout to prospective clients
- Ensuring database cleanliness and effective tracking of lead gen campaigns and conversion rates
- Account liaison for affiliate networks reporting on performance, negotiating CPA’s, booking advertising opportunities and validating sales
2
Skills For Regional Marketing Coordinator Resume
- Experience with developing, maintaining and updating schedules and reports for various projects
- Experience in marketing/project management/advertising
- Experience in a similar marketing, sales, promotions or advertising role
- Work with sales and marketing leads to prioritize product collateral, training and enablement materials for localization
- Professional experience in b-to-b marketing as well as technology or software marketing
3
Skills For Regional Marketing Coordinator Resume
- Has demonstrated marketing expertise in digital, PR or Product marketing and the ability to contribute at operational and tactical levels
- Turn the requirements from Product Managers into effective and impactful regional marketing communications collateral
- Experienced in Mutual Fund business or brokerage/financial planning industry is an asset
- Experience in department budgeting, able to analyze budget variance
- Adobe Creative Suite Experience including Photoshop, Illustrator, In-Design
- Social Media marketing experience is an asset (particularly Facebook)
- Two to four years of successful marketing/sales experience
- Effective oral and written communication is critical
4
Skills For Regional Marketing Coordinator Resume
- Understanding of digital marketing campaigns
- The Regional Marketing Coordinator is responsible for evaluating and monitoring the divisional marketing plans and making recommendations for improvements
- Localised Personal Shopping Marketing including; Corporate networking, acquisition & retention events
- Assist with tracking and documenting project progress and completion using project management software (Wrike)
- Act as a key link between the Brand Marketing and Field Marketing Team, ensuring directives and initiatives are filtered to top stores and executed seamlessly
5
Skills For Regional Marketing Coordinator Resume
- Support regional marketing and sales reporting, dashboards, and internal communications as directed by regional, marketing and firm leadership
- Assist in tracking, balancing and forecasting budgets
- Consult with Community Banks on an ongoing basis to understand local marketing needs while collaborating on necessary tactics to reach goals
- Execute demand gen activities across both inbound and outbound marketing initiatives including events, web seminars, online advertising, nurture,
- Coordinate with marketing operations to enable a demand funnel for Japan market and scaling leads and opportunity tracking
- Responsible for managing and executing CRM campaigns directly related to all aspects of Tech Tours, tradeshows and customer facing events
- Responsible for planning, managing and physically executing European GUA and North American GUA
- Support the planning, delivery and optimisation of digital assets such as websites, display ads, promotional content and ongoing SERP’s improvements
6
Skills For Regional Marketing Coordinator Resume
- Manage the advertising and campaign-spend each week across multiple channels with costs and CPA’s performance including PPC and Affiliates
- Become proficient in the use of MS Dynamics CRM, ClickDimensions and other marketing tools. Develop campaigns using these tools
- Knowledge of advertising, promotions, research methodologies, forecasting, profit/loss analysis and/or customer relationship management
- Support Regional Marketing Specialist with all aspects of marketing and promotions for new stores
- Facilitate and schedule all communication with vendors, store operations and Regional Marketing Specialists around grand opening events
- Traffic creative to support ongoing marketing activity
7
Skills For Regional Marketing Coordinator Resume
- Work with internal and external partners to project manage marketing programs, ensuring timely delivery
- Remain objective and composed while working with demanding stakeholders
- Ensure data-driven processes to provide insights for marketing and sales planning in the region
- Generate and analyze consumer insight (e.g. purchasing habits, trends and preferences) utilizing a variety of resources (Scarborough, Kantar, Media Monitors)
- Assist with monthly Google Analytics reporting on community page performance across all digital marketing efforts
- Provide direct support to the Regional Marketing Manager (RMM) in all areas of marketing
- Performs special projects as assigned by the Regional Marketing Director to support the regional marketing effort
- Responsible for the coordination, tactical execution, tracking and day-to-day administration of the regional marketing strategies and initiatives
- Support leadership with the execution of existing marketing plans
8
Skills For Regional Marketing Coordinator Resume
- Assist in training branches on marketing best practices or new tools/platforms
- Aid in reviewing and proofreading all collateral
- Pick up a project and run with it, checking in for guidance/advice along the way
- Assist with website posting and compliance for their Region of responsibility
- Checks invoices against estimates, manages billing and reconciles against the budget
- Flexible work schedule (including weekend events)
- Background knowledge in a Technology, Remote Sensing and Geospatial market useful but not a requirement
- Manage data and reporting in CRM (Microsoft Dynamics)
9
Skills For Regional Marketing Coordinator Resume
- Have a basic understanding of the advisory channels: IIROC, MFDA and MGA
- An enthusiastic and proactive marketing executive
- Maintain marketing collateral and team bios
- Proficient use of Microsoft Office programs, including Word, Excel, PowerPoint
- Support the delivery of brand & product marketing activity to top stores
- Drive Footfall & sales opportunities within stores through localised and tailored marketing campaigns & activity
- Research & help develop innovative marketing initiatives that drive consumer engagement
- Highly proficient with Microsoft Office, including Word, Excel, and Power Point; ability to learn new software quickly
10
Skills For Regional Marketing Coordinator Resume
- Assists in program reporting and analysis
- Assists in compiling reports, data for special projects and requests from the field etc
- Assist in coordination of store grand opening promotional events
- Support Partnership Marketing Specialist in fulfillment of partnership assets and activation plans
- Provide ad-hoc marketing support to franchise and corporate salon operators as directed
- Contribute to the development of Marketing tools
- Manage and implement branch and/or community bank marketing budgets and work to manage budget on a monthly basis
- Serves as contact for certain jobs with Division General Managers and Regional Marketing Manager as appropriate
List of Typical Responsibilities For a Regional Marketing Coordinator Resume
1
Responsibilities For Regional Marketing Coordinator Resume
- A key contributor to the marketing team responsible for the coordination, tactical execution, and day-to-day administration of the regional marketing campaigns, strategies and initiatives that make up the annual marketing plans
- Proven skills in Web research
- Proficiency with Microsoft Office along with excellent written and verbal communication skills
- Effectively use technical devices
- Work with and communicate effectively with cross-functional teams across geographies
- Team-oriented with a collaborative work approach: ability to communicate effectively with service providers, departments, individuals and teams
2
Responsibilities For Regional Marketing Coordinator Resume
- Advanced customer service skills. Able to diplomatically communicate
- A good understanding of website maintenance, landing page creation and online customer journey’s ideal
- Experience managing social media channels for business
- Experience in a corporate writing environment considered an asset
- Event coordination (or related) experience
3
Responsibilities For Regional Marketing Coordinator Resume
- To work with and provide de-duped validation reports from MI ready for invoicing from affiliate partners
- Outgoing and self-motivating individual with pleasant personality
- Coordinate community foundation and charity fundraisers, including securing prize donors, and organizing various marketing components
- Supports national promotion projects, processing and fulfilling marketing orders. Ships custom store order graphics as requested
- Track and report the performance of all marketing initiatives leading to business development
- Create and open marketing jobs for assigned Division working with the GMs and RMM
- Coordinate the direct marketing campaigns: manage the contact lists (track and update) and mailing lists
- Knowledge of current digital marketing and social marketing trends
4
Responsibilities For Regional Marketing Coordinator Resume
- Assist with the development of client prospect programs in conjunction with other internal resources and other internal marketing-related initiatives
- Work with sponsoring organizations to position MNP speakers on event agendas
- Assist with the development of the annual marketing plans for the region (including gathering and compiling research that supports the development of the plans)
- Attends strategy and planning meetings with account RMM, creative staff, and production team
- Tracks, monitors and guides jobs through marketing, media (digital and traditional) and creative
- Oversee all marketing research for the South Central Region
- Track all marketing project spend on a monthly, quarterly, and yearly basis and monitor the return on investment (ROI) on every project completed
- Assist in creation of marketing collateral
5
Responsibilities For Regional Marketing Coordinator Resume
- Support email marketing efforts through creation, execution, and analysis of content
- Interpret and analyze data and provide ongoing reports
- Occasional lifting up to 10 lbs
- Occasional reaching with arms and hands to reach corporate files or documentation
- To remain within, and maintain accurate budgets for all activities, utilising the internal PO system to ensure prompt and accurate budget requests
6
Responsibilities For Regional Marketing Coordinator Resume
- Continuous sitting required
- Conduct other projects and ad-hoc activities as directed by the SRMM
- Manage e-newsletter creation and distribution for assigned dealerships
- Oversee budget, maintain invoice approval process and records
- Partner with advertising buyers, graphic designers, public relations representatives, product buyers, and website designers to help facilitate promotion of grand opening events
- Provide in-person support of promotional events on nights, weekends, and holidays as dictated by business needs
7
Responsibilities For Regional Marketing Coordinator Resume
- Provide personal transportation to and from to support assigned stores
- Lift 30 pounds unaided
- Communicate plan details to field and franchisees, in person and on the phone
- Measure and track results of all promotional activity
- Understand the brand mission and act as a brand ambassador within the organization
- Support team on ad hoc projects
- Competence with Microsoft Office Applications
- Have a high level of business maturity
8
Responsibilities For Regional Marketing Coordinator Resume
- Develop Points of Interest newsletter articles with input from Regional President as well as monthly Information Exchange internal newsletter
- Consistently review marketing campaigns, programs and competitive issues with Regional Bank President, Retail Sales Managers, Regional Mortgage Sales Managers, Senior Lenders, Branch Managers, and Community Presidents
- Create and implement an annual regional marketing plan including CRA initiatives with input and support of the Regional President and Regional Marketing Manager. This includes branch merchandising and local advertising
- Partner with the Regional Marketing Manager in the development of event campaigns by market
- Lead both in-store and community event coordination—from initial planning, event selection and research to event execution for pre and post grand opening events
- Continued marketing support and planning for existing store locations
9
Responsibilities For Regional Marketing Coordinator Resume
- Onsite event management during grand openings, including assistance with social media campaigns (Twitter, Facebook, Pinterest, Instagram, etc.), customer engagement and event set-up and tear down
- Manage the delivery of all needed marketing collateral for multiple events in multiple markets simultaneously
- Assist in the coordination of vendor demos and sampling for all events
- Identify, develop and maintain relationships with key community organizations to create partnerships
- Conduct daily research on industry trends, insight and articles
10
Responsibilities For Regional Marketing Coordinator Resume
- Create Regional & Local market maps for campaign placement
- Assist in the design and purchase of promotional items to help sell CCOA’s offerings
- Execution of marketing programs and activities to insure high visibility and promotional recognition of DigitalGlobe imagery and geospatial solutions throughout APAC region
- Coordination of web seminars, workshops, roadshows and other direct and indirect activities aimed at demand generation and growing channel partnerships
- Input requests for creative asset development & work with our in house creative services agency to deliver items such as online/print ads, event signage, email campaigns, etc
- Coordinate activities with other parts of the business including but not limited to sales teams, sales operations, corporate marketing, legal and finance to ensure the successful set-up, promotion, execution and analysis of marketing activities
- Assist in monitoring the budget and spend for marketing/advertising efforts on a monthly basis
- Evaluate performance of marketing programs including eblasts, A/B email test, direct mail, surveys, advertisements, webpages, videos/images and assist to develop best practices
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