Promotions / Marketing Manager Resume Sample

4.5
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Axel Terry
1788 Gutmann Greens,  San Francisco, CA
+1 (555) 484 5418

Work Experience


Promotions Marketing Manager
10/2017 - PRESENT
Chicago, IL
  • Craft ModCloth’s overall promotional strategy to achieve sales, business and marketing objectives
  • In e-commerce marketing with prior promotions experience
  • Strong understanding of marketing/promotions strategies and tactics
  • Analytical skills demonstrated by data-driven decision making and a proficiency with analytical and reporting tools
  • Motivate and lead across departments and functions
  • Meet or exceed deadlines and manage and prioritize multiple and varying projects simultaneously
  • Self starter, creative thinker, and a fast learner
  • Lead the execution of coupons taking strategic direction from the Incentives team
  • Measure and analyze effectiveness of promotions and coupons, in partnership with Marketing and Business analytics teams; develop and execute optimization plans
Marketing Manager, Promotions
04/2014 - 06/2017
Boston, MA
  • Manage and execute all pricing-related activations (i.e. Price Match Guarantee)
  • Responsible for working with Customer Care to connect the dots on any customer service needs related to coupons or promotions
  • Experience at a start-up or e-commerce company
  • Customer-centric, change agent, agile, disruptive and innovative in approach
  • Understanding of stations’ programming strategies
  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and vPromotions
  • Receive supervision and direction from supervisor
Senior Marketing Manager, Promotions
03/2010 - 11/2013
Phoenix, AZ
  • Schedule and attend meetings that consist of Market Manager, Sales Manager, Operations Manager, Program Directors and Account Executives to discuss promotion options for potential business and community events
  • Help with the creativity of designing flyers, posters, brochures, printed materials
  • Be comfortable working with media, public officials and business owners
  • Train and work with team members to ensure proper set-up and break-down of events
  • Receive and processes promotional requests
  • Set up remotes for events as assigned and needed
  • Keep prize inventory organized
  • Update and maintain station websites and assist with social media

Education


Fairleigh Dickinson University - Metropolitan Campus
2005 - 2009
Bachelor's Degree in Marketing

Professional Skills


  • Responsible for providing guidance and daily supervision to promotions staff/function in the Marketing department. Supports and administers operational goals and monitors achievements of performance and profit objectives
  • Adheres to scheduling and coordinates with VP any scheduling concerns
  • Develops, coordinates and executes all retail promotions, direct mail promotions and special events to target retail and database customers while supporting compliance to departmental budget
  • Supports the efforts and projects of the VP of Marketing and/or Marketing Director as requested
  • Coordinates internal support related to each special event or promotion for all appropriate departments; coordinates with Graphic Artist/Designer to properly fulfill all printed material requirements for promotions and special events
  • Coordinate marketing support services to include advertising, public relations, and internal departments
  • Creates strategic plans and calendar for promotions. Manages oversight of media used to communicate current and upcoming promotional efforts

How to write Promotions / Marketing Manager Resume

Promotions / Marketing Manager role is responsible for reporting, events, database, retail, programming, compliance, media, inventory, marketing, supervision.
To write great resume for promotions / marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Promotions / Marketing Manager Resume

The section contact information is important in your promotions / marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Promotions / Marketing Manager Resume

The section work experience is an essential part of your promotions / marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous promotions / marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular promotions / marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Education on a Promotions / Marketing Manager Resume

Make sure to make education a priority on your promotions / marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your promotions / marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Promotions / Marketing Manager Resume

When listing skills on your promotions / marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical promotions / marketing manager skills:

  • Manages relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns
  • Analyzes the effectiveness and success of promotions and special events
  • Organize and maintain files of all Marketing Programs to include artwork, analysis, and rules
  • Coordinate internal support related to each special event, promotion, or entertainment for all appropriate departments

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