Services Marketing Manager Resume Sample

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Work Experience


Services Marketing Manager
06/2016 - PRESENT
Chicago, IL
  • Oversee the development, implementation and execution of marketing requests for BMO Nesbitt Burns Financial Services Inc. Estate & Insurance Advisor’s
  • Develop, maintain and ensure adherence, to BMO branding guidelines, including updating brand initiatives
  • Regularly update and create posted marketing material on intranet; keeping in constant communication with the NBFSI advisors to ensure timely completion of marketing requests
  • Oversee proper maintenance of records of all projects, ensuring accuracy, completeness and in a manner that complies with regulatory requirements
  • Maintain up to date documentation for tracking and measurement
  • Assist with the design, development and implementation of marketing/sales strategies to drive assets and revenue growth
  • Help to develop strategic Firm-wide marketing campaigns, and/or specific district / division level campaigns by establishing key targets, tracking results and working with other marketing partners to execute campaigns
  • Plan and execute detailed cross-organizational marketing programs and projects
Global Services Marketing Manager
07/2011 - 05/2016
Phoenix, AZ
  • Support Workday's marketing efforts to design and execute on campaigns for Workday’s service offerings
  • Work with cross-functional groups to develop appropriate messaging platforms, content, and stories from which to build campaigns; and leverage the content from those stories in appropriate channels
  • Monitor campaigns and make recommendations for optimization and future enhancements
  • Refine the offer value proposition and key messaging
  • Prioritize, support and drive key activities to support marketing execution, such as webinars, advertising, social media
  • Manage creation and production of sales support assets – internal and external collateral, videos, social media
  • Coordinate support and involvement in key global, regional and country-level events including Schneider-sponsored and external
  • Support content management for external websites, social media postings and other communications
  • Assist in maintaining services content in internal repositories
Financial Services Technical Product Marketing Manager
06/2006 - 02/2011
Los Angeles, CA
  • Participate in internal social media communications to broaden awareness and sales support
  • Coordinate development and implementation of launch plans and processes for key new offers
  • Maintain awareness of competitor activities, related news stories, and analyst briefings relevant to our business
  • Marketing experience with consumer digital services
  • Experience in testing; design, execution and measurement
  • Proven track record of problem solving with a strong data-driven approach
  • Work with US Product and Marketing teams to develop a customer experience strategy and digital marketing roadmap for in-vehicle Connected Service

Education


Southern New Hampshire University - Nashua Campus
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Cisco is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks
  • Cisco was founded on a culture based on the principles of open communication, empowerment, trust, integrity and giving back to the community, and these same values thrive at Cisco today
  • Strong analytical skills used to drive-decision making
  • Very strong written and oral skills, including proficient use of Microsoft Office. especially PowerPoint
  • Demonstrates program management and organizational skills
  • Demonstrates mastery of Field Marketing overarching skillsets
  • Proven experience of successfully working with and across functional areas

How to write Services Marketing Manager Resume

Services Marketing Manager role is responsible for leadership, marketing, wireless, retail, finance, training, security, reporting, manufacturing, design.
To write great resume for services marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Services Marketing Manager Resume

The section contact information is important in your services marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Services Marketing Manager Resume

The section work experience is an essential part of your services marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous services marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular services marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Services Marketing Manager resume experience can include:

  • Outline and integrate Connected Services marketing into the appropriate digital customer touchpoints throughout the customer lifecycle and related process to deliver Connected Services at retail
  • Work across touchpoints with the various stakeholders to implement and launch the Connected Services experience (e.g., retailers, call center, marketing, training, after sales, customer experience)
  • Conduct, in alignment with Group Research, “voice of the customer” research to probe future features, enhancements, marketing messages, and unique selling points
  • Self-starter with outstanding organizational, project and time management skills
  • Solid and credible, reliable understanding of latest emerging trends/technologies in premium content – local, regional, global
  • Proven change agent who is willing to actively promote new ways of doing business

Education on a Services Marketing Manager Resume

Make sure to make education a priority on your services marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your services marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Services Marketing Manager Resume

When listing skills on your services marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical services marketing manager skills:

  • Marketing experience coupled with at least 10-12 years of total working experience
  • Communications and presentation skills, demonstrating executive presence
  • Marketing experience in high tech industry and/or Services
  • Experience in producing professional marketing collateral. Material assembly, writing, editing, essential
  • Experience in developing and managing integrated marketing programs to educate the market and generate new sales leads
  • Experienced in copywriting and editing whilst adhering to brand and tone of voice guidelines

List of Typical Experience For a Services Marketing Manager Resume

1

Experience For Global Services Marketing Manager Resume

  • Assure ROI tracking on various marketing tactics outlined in functional plans
  • Serve as a senior member of the National Consulting Marketing team
  • Develop compelling value propositions and key marketing messages
  • Align growth objectives and marketing investments to select industry sectors where TMC solutions and services are strategically viable
  • Assist with developing business unit market assessment
2

Experience For Services Product Marketing Manager Resume

  • Coordinate in-person, online and on-demand commercial offer training sessions
  • Understands the big picture and recommends realistic, compelling solutions
  • Leverage digital and social media channels
  • Work with functional team to develop annual marketing plans focused on IT outsourcing, technology infrastructure, cloud computing and other areas of managed services
  • Develop go to market approaches that account for such alliance partners as Cisco, VMware, and Microsoft
3

Experience For Financial Services Technical Product Marketing Manager Resume

  • Implement tactics outlined in marketing plan for assigned function. Tactics could include media relations, case studies, product literature, tradeshows, seminars, workshops, ads, direct mail and lead generation campaigns, content development for a variety of uses, etc
  • Execute on consulting digital marketing plan for functional area to include social media, blogging, PPC advertising, SEO, etc
  • Conduct market research as needed for functional area
  • Identify and understand customer requirements, opportunities for improvement, and needs not met
  • Create sales enablement content such as sales playbooks and lead qualification tools
4

Experience For Marketing Manager, Technical Services Resume

  • Communicate internally across departments and Schneider Electric business units to promote ESS offers and to identify and optimize marketing collaboration opportunities
  • Works collaboratively with the markets/BIU to meet customers’ needs
  • Discusses and addresses stakeholder’s concerns and needs in implementation; gains agreement on Stakeholder’s action item ownership for project initiatives
  • Develops, implements and manages program business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan and objectives
  • Identify and maintain top line revenue programs associated with service strategies that meet corporate business objectives
5

Experience For Marketing Manager IT Solutions & Services Resume

  • Conduct customer needs analysis for strengthening segmentation and development of new services. Define the market position and value propositions for targeted customer segments
  • Develop new services/contracts using a disciplined project management approach. Launch services in collaboration with the Regional Service Managers and Sales and Support Operations Center (SSOC)
  • Analyze service sales results to achieve an optimal return on investment, fine tuning tactics as dictated by market results
  • Applies broad knowledge of Dell EMC’s service capabilities and competitive environment to identify new growth areas, new technology and emerging trends
  • Own, manage and deliver the Financial Services marketing strategy that supports the business strategy and global growth ambitions
6

Experience For Product Marketing Manager Services Resume

  • Establish and maintain services contracts portfolio and contract sales price lists
  • Specific business stakeholder management with the Financial Services Sales Directors, Financial Services Sales and Account teams and other Financial Services specific stakeholders
  • Specific responsibility for ensuring the successful execution of all Financial Services market related contents as defined in the wider Global FS marketing strategy & including campaign activity, account based marketing, bid marketing activities where required, reference and use case based marketing and customer innovation programmes
  • Work as part of a virtual marketing team for Financial Services consisting of other Financial Services Marketing managers on day to day execution
  • Accountability for ensuring business value is delivered, targets are met and budget is spent on activities that best deliver the Financial Services marketing strategy
  • Identify and deliver new business opportunities, support the development of propositions and maximise the revenue/growth across the sector - specifically responsible for generating new opportunities, supporting existing pipeline and enabling order entry through marketing generated pipeline
7

Experience For Subscription Services Marketing Manager Resume

  • Superior written, verbal and presentation skills along with attention to detail and an eye for quality
  • Take initiative, a self-starter and strong finisher with a positive, can-do attitude
  • Sales enablement – communicate the value proposition of the services to the sales team and develop the sales tools that support the selling process of services
  • Content development - create marketing and sales content - including battlecards, web content, datasheets, executive presentations, infographics, video scripts, social media etc - from concept through execution
  • Product or Services Marketing experience
8

Experience For Senior Services Product Marketing Manager Resume

  • Services knowledge - develop and maintain a deep understanding of Workday services, sales process and competitive knowledge
  • An ability to grasp and translate technical capabilities and business jargon into customer-speak
  • The ability to establish and meet hard deadlines
  • Work with Service Offer Managers and SMEs to write, edit and create detailed internal and external offer specific collateral. Examples include offer/capability specific brochures, proposal templates, presentations, case studies, competitive write-ups, blogs, white papers, and thought leadership
  • Translate complex technical concepts and technical capabilities into clear and concise benefits and value to create a compelling narrative for consumption by both technical and non-technical audiences
9

Experience For Channel Services Product Marketing Manager Resume

  • Establish strong, sustainable and effective working relationships across all relevant functional teams to develop, implement and measure marketing collateral and programs based upon business objectives
  • Assure that projects are complete according to schedule and expectations
  • Global communications service providers and network technology manufacturers serving national and multi-national enterprises
  • Manage marketing sponsorship logistics for all major events
  • Produces competitive analysis material comparing product with key competitors
  • Manages day to day issues with products, packaging and fields questions
  • Lead the formulation and steer the execution of the services marketing plan in support of the company’s services leadership and growth targets
  • Create impactful internal and external PowerPoint presentations
10

Experience For Technology Consulting Services Marketing Manager Resume

  • Assist sales with responses to RFP’s and RFI’s as well as customer specific presentations and collateral
  • Develop and execute the marketing strategy for the assigned vertical markets, advance our company’s presence, market share and profitability of these businesses, support the sales organization in these verticals
  • Analyzes sales and customer data to identify business trends / opportunities
  • Conduct VOC research and analyze data to deliver recommendations
  • Collaborates with a variety of functional areas (sales, R&D, finance, procurement, manufacturing & operations) to develop and provide category and product definitions responsive to customer needs and market opportunities
  • Develop campaigns, campaign execution and media planning activities
  • Work closely with channel partners and assist in execution of dealer programs
  • Participates and supports the team on brand plan execution
  • Support and maintain the omni channel journeys for the services buyer

List of Typical Skills For a Services Marketing Manager Resume

1

Skills For Global Services Marketing Manager Resume

  • Support regional PC Services marketing team's need including collecting requirements, prioritizing and producing materials in support of regional needs
  • Experience working with global teams and conducting business internationally
  • Digital Marketing, Social Media and Content Marketing experience
  • Experience in marketing services stand-alone or in conjunction with a product offering
  • Experience in coordinating event logistics and planning
  • Support the team to build the right things in the right order by developing and prioritizing the services roadmaps and backlogs for all life cycle phases
  • #1 we are looking for a strong Telco product management professional
  • Telco / Digital experience in particular that is end customer impacting
2

Skills For Services Product Marketing Manager Resume

  • Experience in marketing intangibles (productivity, efficiency, etc.) as well as product offerings
  • Provide specialized guidance or support training of professional staff. Leadership qualities and role model qualities demonstrated
  • Experience with sales enablement and marketing automation tools (e.g. Salesforce.com, Savo, Eloqua)
  • Experience to present and dialogue with MD and CEO audiences
  • Delivers results through others (Skill)
  • A flexible & effective influencing style
3

Skills For Financial Services Technical Product Marketing Manager Resume

  • Good understanding of the digital world and ideally some expertise of services in IT
  • Executes work proficiently and creates an effective call-to-action
  • Messaging and positioning -- develop highly differentiated messaging that our team and our internal counterparts can easily use in their own marketing efforts
  • Marketing planning and execution to support Cloud, IT , Systems Integration and Global Services (GS) marketing programs
  • Marketing planning and execution to support Data Center Services and wider Systems Integration services marketing programs
  • Generating Market insights: conduct market analysis, gather market intelligence and collate insights via existing global and local surveys
  • Running Demos at events such as EEC
  • Understanding of customer’s automation
  • Marketing Activation: in collaboration with sector managers, digital, sales & technical teams ensure ensure successful activation of Service
4

Skills For Marketing Manager, Technical Services Resume

  • Engaging with stakeholders and users to ensure they are clear on the benefits of the services
  • Enterprise networking technology including Routing & Switching, SD-WAN, Cloud/Data Center, Unified Collaboration, Wireless, and Security
  • Interact with Hardware and Software marketing teams ensuring Services messaging is integrated into their messaging and campaigns
  • Produce services related marketing and sales collaterals focusing on customer benefits and unique selling points
  • Develop services related marketing and sales collaterals focusing on customer benefits and unique selling points to serve various markets
  • Defines and communicates a compelling ‘So What’ for project, including analytics, storyboarding, and presentation
5

Skills For Marketing Manager IT Solutions & Services Resume

  • Managed services solutions encompassing field (deploy/maintain), remote monitoring, and consulting capabilities
  • Conduct regular content audits to ensure relevance to customer needs, re-purposing and refreshing content on an ongoing basis as needed
  • Play an active role in the digital transformation strategy definition, sharing learning, knowledge and celebrating progresses
  • Create and maintain a global repository for all materials including determining a proper platform and populating the site with current materials
  • Facilitate knowledge sharing and best Practice Sharing
  • Support UK Data Center Services team in driving market opportunities with tailor made marketing collaterals
  • Develop product positioning and messaging that differentiates Adobe’s products and services in the market
  • Creation of the Financial Services marketing strategy working with the Global B2B Director Financial Services and Regional Heads of Sales
6

Skills For Product Marketing Manager Services Resume

  • Liaison with the wider B2B and B2E marketing teams and in-house creative agency, to execute against the overall marketing plan
  • Comfortable with driving on your own in a constantly changing environment
  • Coordinate and assist in presenting training sessions/events for global sales team and functional resources
  • Develop a clear Lenovo PC Services brand identity, including specific product brands, to be incorporated into Services and Hardware messaging globally
  • Successful marketing campaign within last 2 years
7

Skills For Subscription Services Marketing Manager Resume

  • New/revised offering development participant
  • Collaborative approach to meeting business objectives and ability to influence at all levels of matrixed organizations
  • Ensure GS sales, Cluster/Regional Delivery and CT/Regions remain up to date on service product positioning and deliverables
  • Drive marketing activities at the UK Cloud Design Center and support various activities around customer visits
  • Ensure SI/GS sales, Markets /Regional Delivery and CT/Regions remain up to date on service product positioning and deliverables
  • Some understanding of cybersecurity is an asset
  • Able to learn the nuances of complex technology-based products and how customers are deploying them
  • Able to drive results leveraging resources not under direct control
8

Skills For Senior Services Product Marketing Manager Resume

  • Takes responsibility for a full project by holding self and other’s accountable to execution and delivery
  • United States - Louisville, KY,
  • United States - Franklin, TN (Nashville metro area)
  • Social media for business use and/or competence of potential uses
  • Analytics, data models for campaigns exercised in the past 4 years
  • Client Focus - Committed to building excellent, long-term relationships with clients and internal stakeholders, based on a full understanding of their needs and a dedication to meeting their expectations
  • Support creation of launches and campaigns for key services within transformation portfolio
9

Skills For Channel Services Product Marketing Manager Resume

  • Ensure alignment of service marketing activities and messages across service product marketing teams, cross business group portfolio marketing teams and relevant stakeholders within Systems Integration as well as Global Services
  • Support development of services demos and support external and internal events with key messages and materials
  • Be a champion for services especially cloud, transformation and SI services internally as well as externally
  • Support creation of launches and campaigns around Nokia Data Center Services as well as other key SI solutions
  • Be a champion for services especially SI services internally as well as externally
  • Well “connected” through the global content industry to gain immediate insight, additional data as needed
  • Build regional services demand gen strategy and tactics that raise awareness and ultimately create services leads and 30% pipeline contribution for their respective region
10

Skills For Technology Consulting Services Marketing Manager Resume

  • Strong interpersonal skills to effectively work with sales representatives on a daily basis
  • Effective time management skills to ensure on-time delivery of projects
  • Proven experience in digital campaign development
  • Analytical skills to forecast and measure results of efforts and campaigns
  • Data visualization skills highly desirable

List of Typical Responsibilities For a Services Marketing Manager Resume

1

Responsibilities For Global Services Marketing Manager Resume

  • Ensure the services meet our standards and applies principles that help to maximize value and ensure a good user experience
  • Set measurable goals and KPIs for services and report against these to demonstrate progress against stated benefits
  • Five years of experience in a service organization preferably in the automotive industry
  • Strategic mindset with a strong drive to implement
  • Develop an expert understanding of the users’ needs and champion these in the delivery of our services
2

Responsibilities For Services Product Marketing Manager Resume

  • Define, explain and iterate a services vision that is compelling to users, team and stakeholders
  • Well-structured and independent working style
  • Work with the regional omni-channel manager to build the customer omni- channel journey and touch point strategy for services
  • Engage with country sales leaders to understand business priorities, ensure they are reflected and supported in the country services marketing plan and communicate our marketing capability, strategy and execution in support of the business goals
  • Working closely with country marketing leaders, lead topic input into country marketing plans to drive awareness and demand for Cisco services in achievement of engagement, sales qualified leads and bookings influence targets. Ensure services is integrated across all programs
  • Working closely with global marketing colleagues, implement marketing campaigns to engage prospects and customers with compelling content and guide them along a journey of education, solution exploration and selection, using digital, social and face-to-face marketing interactions
3

Responsibilities For Financial Services Technical Product Marketing Manager Resume

  • Create compelling locally relevant content as needed using templates and guidelines to adhere to brand, journeys, targeted personas and creative platform guidelines
  • Measure, analyze and share content performance to ensure effective and relevant campaigns that respond to customer and prospect needs and priorities
  • Oversee content quality, messaging performance and optimization
  • Test the content to ensure that it is impactful with Cisco's audience
  • Provide direction and coordination to a multidisciplinary delivery team, using an outside-in approach to define potential new revenue streams for the different stakeholders
  • Ensure the creation and maintenance of all materials required for the successful sale of PC
4

Responsibilities For Marketing Manager, Technical Services Resume

  • Ensure the creation and maintenance of all materials required for the successful sale of PC --
  • Services products including, but not limited to, service descriptions, customer-facing documentation, services catalogs, customer leave behind, battle cards, overcoming objections documentation, case studies and white papers
  • Create targeted Services messaging for select customer groups including Commercial, Global Accounts, SMB and Consumer
  • Provide all PC Services content for eCommerce platforms and internal sales tools
  • Lead marketing analysis on service customer needs, competitive landscape, regulatory requirements and industry trend to quantify and prioritize market opportunity for GE Healthcare global services
  • Lead install base and end of service life analysis for targeted service offerings such as options and upgrades
5

Responsibilities For Marketing Manager IT Solutions & Services Resume

  • Collect and prioritize new service introduction and improvement requirements from product teams, region customers and commercial teams, develop value proposition and insights accordingly for effective Go To Market plans
  • Work and partner with Healthcare marketing, Imaging product marketing, region product and service marketing teams to represent global services customers and business needs, drive consistent branding and marketing messaging
  • Enable global service product and commercial teams to drive service revenue growth with value-based service offerings for developed and emerging markets, direct and indirect channels, contract and on demand services as applicable
  • Support service product managers and region service marketing managers to build business cases, identify key opinion leaders, generate evidences, develop marketing materials and trainings, run marketing campaigns
  • Strong change management, cross functional and global leadership experience and skills
6

Responsibilities For Product Marketing Manager Services Resume

  • Ensure that the service marketing and commercial teams are enabled to effectively demonstrate the In- House offerings value proposition
  • Leadership skills to influence teams, shape growth vision and marketing strategy
  • Collecting and prioritizing product introduction and improvement recommendations and analyze competitive landscape
  • Experience in marketing, product management or related field
  • > 10 years’ experience working in technology services
  • Performing industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth
  • Define, build and grow strategic partner and channel relationships with partners for current major customers and transition plan for upcoming ones
  • Own the Services marketing content; web, print and video. Frequently review and facilitate content updates
  • Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identify customers’ clinical and economic needs, values and desired benefits
7

Responsibilities For Subscription Services Marketing Manager Resume

  • Manage business campaigns that promote services, including integrating within the BU product campaigns. Responsibilities include development and deployment of content utilizing integrated marketing: connecting events, PR, web, social, email and more
  • Work with business stakeholders to develop marketing creative briefs
  • Lead multiple projects at one time and routinely report KPIs
  • Maintain stakeholder maps and lead change management initiatives internally and with customers. Identify and work with key opinion leaders
  • Work directly with business development and the commercial teams to identify key accounts, understand customer needs and provide support to the field
  • Drive competitive analysis for services and own strategies to win in the post-sales marketplace
  • Partner with Legal team to maintain Service Terms and Conditions and deploy to field service
  • Several years of professional experience with modern communication technologies and familiarity with “Internet of Things”, Cloud Technologies and SaaS-Architectures
8

Responsibilities For Senior Services Product Marketing Manager Resume

  • Strong communication skills (internal & external), analytical thinking and assertiveness
  • Experiences in leading digital projects are an advantage
  • Demonstrated ability creating global service programs that serve targeted markets in North America, Asia and Europe
  • Intimate understanding IT Services and Solutions and the Commercial and Public Sector market place
  • Willingness to business travel within Europe
  • Understand current business social media and web trends and uses
  • Quickly grasp divisional business and Field Service strategy, and translate those into supportive commercial plans that deliver quantitative results and business value
  • Strong leadership and interpersonal communication skills, and an ability to influence without authority- Multi-cultural experience to manage geographically dispersed project teams
  • Creative and non-biased thinking, very strong analytical abilities and fact based decision making
9

Responsibilities For Channel Services Product Marketing Manager Resume

  • Experience with contemporary marketing channels, including digital, social media
  • Solid understanding of the communications industry and technologies (architectural knowledge) as well as the capabilities and benefits of the service products
  • A good understanding of services around cloud and data centers is appreciated
  • Previous marketing experience in IT and enterprise segments is appreciated
  • Marketing and/or product management experience
  • Highly collaborative, strong communicator
  • Experience in lead generation, social media, and search engine optimization
10

Responsibilities For Technology Consulting Services Marketing Manager Resume

  • Work with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s)
  • Understand customer requirements, and to develop messaging which positions products in the context of those requirements
  • Lead the strategic direction of the team’s UK buyer programmes in line with the UK’s business plan, including the re launch of the CFO programme
  • Knowledge about the new technologies like Cloud, IoT, and 5G and overall transformation services is appreciated
  • Clearly define and communicate the vision, goals, and value proposition of the service/solution from the customer perspective

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