PR / Marketing Manager Resume Sample

20 votes
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Savanah Sporer
45110 Upton Corners,  San Francisco,  CA
+1 (555) 606 8878

Work Experience

Senior PR & Marketing Manager
12/2017 - PRESENT
Los Angeles, CA
  • Manage and drive all PR & Events within APAC region, with a strong focus on VIP customer’s activities (ie. Instore or offstore event, Private Member Club activities, etc.)
  • Excellent communications skills with good command of written & spoken English, Mandarin and Cantonese
  • Greater China or APAC exposure in luxury or large retailers is definitely an advantage
  • Dynamic, highly sociable, resourceful and self-motivated
  • Strong network and connection with press and media
  • Related experience; at least 2-3 years of experience in a mid/senior-level marketing/PR role
  • Previous experience working with photo shoots, model casting, and styling
  • Knowledgeable about current and seasonal trends in the fashion/accessories markets
  • Established relationships with regional and national fashion/lifestyle Editors and Stylists
PR / Marketing Manager
06/2013 - 07/2017
New York, NY
  • Proven ability to obtain high-level print, broadcast, and online coverage
  • Experience in marketing and/or PR
  • Knowledgeable about current and seasonal trends in the accessories market
  • Plan, execute and track the Communication strategy of the BRAND in the Russian market
  • Advise Hotels on appropriate strategy, marketing priorities and tactics in liaison with the Director of PR & Marketing Communications, focusing on building the Dubai hotels’ top line revenue by executing against their Sales & Marketing strategies
  • Supports Hotel focus on ‘bias on booking direct’ strategic direction
  • Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property
Pr & Marketing Manager
03/2006 - 01/2013
Dallas, TX
  • Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate
  • Works with media buyer to plan and execute advertising
  • Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites
  • Assists property with materials, tracking/analysis and presentations to owners
  • Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed
  • Meeting the Needs of Key Stakeholders - Understanding and meeting the needs of key stakeholders (owners, corporate, guests, etc.) to develop appropriate Marketing and PR Strategies
  • Developing integrated Marketing Communications Plans – With the PR and Marketing team, work on yearly aggressive Marketing and PR plan for all properties including advertising, public relations and events, sales promotions, merchandising, graphics and collateral materials
  • Positioning Hotels– Ensures that the hotels are positioned according to the goals


Johnson & Wales University (JWU Charlotte)
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills

  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish work
  • Budgeting – Ensure Marketing and PR Budget are adhered to
  • Collaborating with Resources to Manage Projects, Achieve Goals, and Solve Problems- Working with other people to gather the information necessary to manage projects, achieve goals, and resolve problems
  • Executing on a Strategy - Taking a predetermined strategy and driving the execution of that strategy by the PR and Marketing Team
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions along with the PR and Marketing Team
  • Collaborating with Intra-Organizational Resources to Manage Projects, Achieve Goals, and Solve Problems - Working with other departments within the organization to gather the information necessary to manage projects, achieve goals, and resolve problems
  • Getting Information- Observing, receiving, and otherwise obtaining information from all relevant sources

How to write PR / Marketing Manager Resume

PR / Marketing Manager role is responsible for events, communications, basic, media, marketing, cantonese, mandarin, photoshop, liaison, indesign.
To write great resume for pr / marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For PR / Marketing Manager Resume

The section contact information is important in your pr / marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your PR / Marketing Manager Resume

The section work experience is an essential part of your pr / marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous pr / marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular pr / marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative PR / Marketing Manager resume experience can include:

  • Manage all media relations– Supervision of the relationship and agreement with suppliers and agencies
  • Computer savvy with proficiency in MS Office and social media platforms
  • Tenacious, deadline-driven, and collaborative
  • Applied Business Knowledge - Understanding market dynamics, enterprise level objectives and important aspects of Marriott’s business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results

Education on a PR / Marketing Manager Resume

Make sure to make education a priority on your pr / marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your pr / marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in PR / Marketing Manager Resume

When listing skills on your pr / marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical pr / marketing manager skills:

  • Previously a Director in a 5 Star Hotel for 2 years within a leading global hotel brand or equivalent agency experience
  • Marriott or Starwood Marketing and PR experience is desirable but not essential
  • Experience in a leadership role
  • Coordinating Processes - Coordinating activities and processes
  • Direction and coordination of PR and Marketing initiatives – Supervision of a large array of collaterals, branding leadership, above the line campaigns, Dubai Hotels web pages and social media platforms, Crisis communication activities as well as press and public relations
  • Building Credible Relationships

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