Promotions Director Resume Sample

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Irving Douglas
7301 Estevan Shoals,  Boston, MA
+1 (555) 517 2401

Work Experience

Promotions Director
05/2015 - PRESENT
Los Angeles, CA
  • Scheduling and execution of On the Streets Promotions for our 7 iHeartMedia brands
  • Help coordinate some of the Hudson Valley's biggest events every year including the logistics and planning of the event and onsite execution
  • Manage a PT promotions staff, including a weekly promotions meeting
  • Develop, manage and execute ratings and revenue generating promotions for the radio stations
  • Act as liaison between the Programming and Sales Department to develop overall station campaigns, themes and marketing approaches
  • Maintain accurate records of contestants
  • Maintain station prize closet, inventory of station premiums and inventory and control of station banners
  • Coordinate all prizes and winners and make sure prizes are available for front desk distribution. Handle all release forms to ensure 1099' are in order
  • Evaluate and process promotional concepts congruent with station image and strategies
Advertising & Promotions Director
10/2010 - 03/2015
Phoenix, AZ
  • Represent stations at events and meeting with public and clients, etc
  • Creates and maintains all station PSA copy with monthly documentation of station’s PSA contribution
  • Recruit, hire, train and supervise support personnel
  • Understanding of stations’ programming strategies
  • Develop, manage and execute contests, events, and promotions on air, online, and onsite for clients including producing proposals, coordinating elements, and creating recaps
  • Manage, execute and communicate staff and equipment commitments for onsite events and promotions
  • Drive and Maintain Station Vans – cleanliness, gas, and report maintenance issues
  • Organize and maintain all prizes, winners, contests, and databases for stations and listeners
News Promotions Director
02/2007 - 07/2010
San Francisco, CA
  • Develop and Manage relationships with community partners and events
  • Work with Digital, Sales, and Programming departments to execute all responsibilities
  • Manage, schedule and assist with the Internship Program
  • Host promotions meetings on a weekly basis
  • Provide tracking reports on all contests, promotions, and events to manager on a weekly basis
  • Manage and maintain all department equipment and needs
  • Assist in all Integrated Marketing and Promotions objectives
  • Assist Director of Integrated Marketing in other tasks when needed


Palm Beach Atlantic University
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Attention to detail, superior organizational skills, excellent interpersonal skills
  • Strong analytical skills, professional demeanor and proven ability to multi-task are necessary
  • Strong Microsoft Office and computer skills required including copy writing, web development, and photo editing and presentation design
  • Strong computer skills required including copy writing, web development, and photo editing and presentation design
  • Experience working effectively and collegially in an office setting
  • Stellar organizational and communication skills –both written and verbal
  • Experience in a performing arts discipline or performing arts promotion

How to write Promotions Director Resume

Promotions Director role is responsible for design, editing, computer, photo, web, presentation, database, training, integration, advertising.
To write great resume for promotions director job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Promotions Director Resume

The section contact information is important in your promotions director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Promotions Director Resume

The section work experience is an essential part of your promotions director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous promotions director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular promotions director position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Promotions Director resume experience can include:

  • Responsible for creating and executing station and client on-air promotions, writing promotional proposals and recaps; maintaining an accurate and detailed calendar of upcoming appearances, contests, and other cluster events
  • Researching program and campaign effectiveness. Tracking and reporting results to management
  • One year of event planning and branding experience required
  • Experience in planning and executing promotional events
  • Radio and Marketing experience is essential
  • On air/ Voice tracking experience is essential

Education on a Promotions Director Resume

Make sure to make education a priority on your promotions director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your promotions director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Promotions Director Resume

When listing skills on your promotions director resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical promotions director skills:

  • Possess a valid North Carolina driver’s license with an excellent driving record
  • Valid driver’s license and clean driving record needed
  • Experience working in public relations
  • Strong working knowledge of Word, PowerPoint, Excel, social media activities
  • Excellent marketing judgment, self-starter and innovative
  • Creative leadership, strong creative writing and the ‘know how’ to recruit viewers

List of Typical Experience For a Promotions Director Resume


Experience For Advertising & Promotions Director Resume

  • Maintains newsletters, promotional calendars, promotional inventory, promotional copy, and ensuring station integrity and FCC compliance through maintenance of contest rules
  • Demonstrated ability to work under pressure and deadlines with a positive outlook are essential
  • Managing digital assets and working with the digital team
  • Working directly with sales to organize appearances
  • Planning and executing on-air and online radio promotions

Experience For Promotions Director TV & Radio Resume

  • Significant contribution to stations’ print marketing initiatives, including copywriting, basic layout and evaluation of finished products
  • Oversee staff of Promotion Assistants in all facets, including training staff to execute promotions and events; and creating a system of accountability
  • Manage time of department employees, creating work schedules that are in accord with allotted hours for each employee
  • Work seamlessly with other departments and manage multiple projects simultaneously
  • Proficiency in Microsoft Office Products and Triton Digital important
  • Ensuring station and customer content is included as promised for all on-air, on-the-street and digital marketing efforts and always reflects the station brand in a positive and relevant manner
  • Knowledge, understanding and become proficient using the Triton Digital Promotions Management system
  • Work directly with the Program Directors and Sales Managers to coordinate weekly meetings

Experience For News Promotions Director Resume

  • Maintain the radio station websites send out weekly social media and station database email blasts
  • Write, create and produce on-air promotional material
  • Write, create and produce sales collateral, presentations, proposals, and recaps
  • Oversee personnel assigned to the promotions department and monitor the quality and efficiency of the work
  • Schedule personnel appropriately to handle tasks
  • Hold weekly one on one meetings with department personnel to address challenges, performance evaluation, and opportunities
  • Attend Weekly brand meetings, sales meetings and promotion director meetings
  • Evaluate department employee performance on a monthly basis, offering coaching, continuous tips for improvement in their quality and efficiency, and defining expectations

Experience For Promotions Director, Bell Media Radio Resume

  • Execute promotional and marketing plans
  • Manage on air giveaways
  • Manage on site promotions
  • Ceate and Fulfill Sales Opportunities
  • Create event and promotional opportunities to help reach client and station goals
  • Execute the specific assigned stations’ annual marketing/promotion plan by assisting management and sales in developing and executing concepts which generate cume, time spent exposed, and revenue for the stations
  • Aid in making sure the Promotions Department operates within overall annual budget
  • Supervise the operational aspects of the Promotions Department including event management, contesting, execution of sales promotions, and annual station events

Experience For Digital Content & Promotions Director Resume

  • Interact with listeners who contact the stations or are contest winners
  • Manage execution of station events
  • Manage prep and recaps for all remotes and events
  • Direct promotions techs with setup and teardown of events
  • Create and manage event fact sheets
  • Quarterly review and compilation of best news promos to share with all ND’s and Promo Mgrs

Experience For Bilingual Promotions Director Resume

  • Participate in the development of Washington’s News Channel 8 expansion
  • Extensive knowledge of television news promotion techniques
  • Facilitate execution and planning for Major Promotions/Events, and possibly direct a team of P/T staff to carry out or implement activity. This includes station driven concert events
  • Host Daily Midday Show
  • Manage the loyalty program
  • Develop and manage day-to-day promotional activity on select radio station brands, on-air, on-line and/or on-site; reporting directly to the cluster SVPP and Market President
  • Develop and manage creative and branding images for stations and websites
  • Proactively manage all Promotion activities for all Entercom Miami radio stations by anticipating and planning for all activities with enough time to execute with excellence and communicate with all parties involved. Reports to the Marketing Director

Experience For Promotions Director Resume

  • Manage the promotion budget and expenses. Work monthly to track expenses and adhere to expense guidelines. Acquire bids and pre-approval on all major expenses
  • Development and maintenance of listener database and related promotional activity
  • Significant contribution to stations’ online presence, through innovation of promotional and interactive campaigns for listeners and clients, as well as regular maintenance of website content
  • Manage and maintain inventory of prizes and other giveaways; and document all prizes and contesting through VCreative Promo software. Manage Trade as it applies to contesting and prizes for events and remotes. Upkeep of contest files
  • Manage all stations’ promotional calendars to include all station activities
  • Planning and coordination of major Promotions from inception to completion by working closely with and communicating with Marketing Director, Sales Managers, Digital Producer and Program Directors to include scheduling and coordinating execution of on air contesting and on the street marketing
  • Ensure the proper outside image of all Entercom Miami stations, i.e. appearance of promotion staff, signage, and station presence displayed to the maximum potential with the resources available
  • Develop, create, and brainstorm promotions with sales department to ensure that Entercom Miami maintains and increases share of business. Schedule on-air sales promos
  • Recap sales and station promotions within 5 days of completion with proof of performance documentation

Experience For Advertising & Promotions Director Resume

  • Responsible for Community Relations and providing information for Quarterly FCC Community Affairs reporting, this includes all non-profit fund raising events and initiatives
  • Develop professional relationship with Press contacts and keep current press list. Write and distribute Press Releases for newsworthy events
  • Protect the company through strict adherence to signed agreements of all station promotions and events, serving as Legal Liaison to insure that all corporate legal requirements are met. Adherence to all FCC rules as well as Entercom regulations regarding contesting to include writing all rules for all contests
  • Directs the activities of employees engaged in the planning and execution of marketing, promotion, sales promotion and imaging campaigns
  • Develop quarterly events for Programming and Sales
  • Host weekly Promotions meetings with the Programming and Sales staffs

Experience For Promotions Director TV & Radio Resume

  • Liaison between programming staff, sales, clients, and listeners
  • Work with digital team to coordinate online contesting
  • Participate at all station promotional live events including set-up and breakdown of promotional equipment and materials
  • Manage the promotions budget by working with the Business and Operations and Market President
  • Work with management to identify and develop revenue-generating promotional opportunities
  • Coordinates promotional give aways and artist marketing with record labels

Experience For News Promotions Director Resume

  • Ensure all events, contests, and promotions are executed flawlessly
  • Develop relationships with local clients, venues, sports franchises and more
  • Oversight of Promotions team members (with assistance from Coordinator)
  • Responsible for all promotional activities on air, online, and onsite
  • Executes remotes and manages station promotional events, materials, and staff
  • Drive 12 person passenger van
  • Create client promotions and promotional proposals with OM and Director of Sales

List of Typical Skills For a Promotions Director Resume


Skills For Advertising & Promotions Director Resume

  • Prior On-Air experience
  • Experience in website and electronic media development and maintenance
  • Valid driver's license and dependable transportation
  • Experience in the media and/or radio industry
  • On-air experience helpful but not required
  • Valid driver's license, ability to drive station vehicles and dependable transportation
  • Ten years’ experience in TV News Promotions
  • Create and oversee effective promotions that support and increase interaction with iHeartMedia clients

Skills For Promotions Director TV & Radio Resume

  • Ensures appropriate parties are apprised of changes to creative content, schedules and priorities
  • Formulating marketing policies to promote products and services, working with advertising and promotion managers
  • Managing a PT promotions staff, including a weekly promotions meeting
  • Creating brand imaging programs and detailed advertising and promotional campaigns, or online/web/interactive initiatives
  • Understanding of rules and regulations for contesting and FCC laws
  • Organizing and coordinating major station events and on-site concerts
  • Planning and execution of NTR events, preparing P&L’s for NTR events
  • Working with our Sales, Programming and Digital departments to develop successful promotional concepts for all stations
  • Working with Programming and Sales to maximize the visibility of our brands

Skills For News Promotions Director Resume

  • Managing street team staff
  • Implementing radio station half-off program
  • Posting of images/ video from various events/clients to station and social media sites
  • Being familiar with ALL station formats and their position in the market
  • Working closely with the station program director and the SVPP to execute events and promotions in line with the stations strategy
  • Being live on location at station events

Skills For Promotions Director, Bell Media Radio Resume

  • Managing the production of daily syndicated and news topical promos
  • Marketing of the station with outside media
  • Studying market conditions to determine the demand for company's services or products, and indicating the need for new products or services
  • Formulating marketing policies to promote products and services, working with programming, advertising and promotion managers
  • Providing marketing and public relations advice to stations

Skills For Digital Content & Promotions Director Resume

  • Directly supervise employees in the promotions department including, but not limited to, hiring, training, disciplining and appraising performance
  • Directly supervise employee's in the Promotions Department including but not limited to hiring, training, disciplining and appraising performance of employees
  • Supervise stations' contests, including originating or adapting ideas, arranging prizes and listener events
  • Administer the company's new media marketing platform, including online and mobile marketing initiatives
  • Contribute creative ideas toward the stations' goals of connecting with desired target audience segments including external marketing
  • Support online initiatives of the cluster, as managed by the MID by creating, scheduling and tracking digital elements with the assistance of the digital team
  • Manage department personnel including training and scheduling for station events and appearances
  • Ensure compliance with iHeartMedia and FCC rules, regulations, and contesting as it pertains to complying with policies and regulations

Skills For Bilingual Promotions Director Resume

  • Develop and manage creative and branding images for stations and websites as directed by the SrVP/Programming
  • Alert winners when outstanding prizing/tickets arrive in house
  • · Understanding of stations’ programming strategies
  • Enjoys interacting with the public and solving problems
  • Oversee tracking of promotions tech weekly hours and be sure they are staying within the given labor budget

Skills For Promotions Director Resume

  • Ensure compliance with CCM+E and FCC rules, regulations and contesting as it pertains to complying with policies and regulations
  • Fluency in speaking and understanding English, dependable transportation and flexible schedule
  • Implement all aspects of on-air contesting including prize fulfillment
  • Contribute heavily to cluster digital performance by maintaining a talent blog, and executing directives on social media
  • Report directly to the Director of Marketing, Advertising & Promotions
  • Execute programming and sales contests via on-air, website, social media or text, while managing a high volume prize database
  • Project Manager including conception, execution, and recap of Programming and Sales promotions

Skills For Advertising & Promotions Director Resume

  • Seasoned in working under tight deadlines without taking your eye off the ball
  • Assist clients and sales department with creative solutions to maximize results for advertising campaigns
  • Day to day contesting on the web and on-air
  • Meet with Program Director regarding station events, contests, and sales objectives
  • Report Directly to the Director of Marketing & Promotions

Skills For Promotions Director TV & Radio Resume

  • Develop and manage creative and branding images for stations and websites as directed by the MID
  • Work with the legal department to curate contesting rules
  • Keep an accurate inventory of tickets and prizing
  • Pick winners for online contesting
  • · Cumulus offers an opportunity to embark on a career with the fastest growing media company in the U.S
  • · Recognition and reward for outstanding performance
  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, and vPromotions

Skills For News Promotions Director Resume

  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and V-Creative
  • Knowledge of NexGen operating System
  • Proficient in Microsoft Office including Power Point, Word, Excel, Outlook, and Adobe Photshop
  • Proficient in Microsoft Office including Power Point, Word, Excel, Outlook and Adobe Photoshop
  • Acts as a liaison between the Programming and Sales Departments to maximize revenue, ratings, and exposure
  • Fluency in office software applications, familiarity with database management, and desktop publishing applications

List of Typical Responsibilities For a Promotions Director Resume


Responsibilities For Advertising & Promotions Director Resume

  • Work independently, follow direction and be a strong team player in a fast paced environment
  • Writing, shooting, and editing commercials
  • Directly supervise employees in the Promotions Department including but not limited to, training, disciplining and appraising performance of employees
  • Create original promotion ideas for local events and contesting and sales opportunities
  • Helps with the creativity of designing flyers, posters, brochures, printed materials
  • Comfortable with working with media, public officials and business owners
  • Assist with keeping accurate account of prizes
  • Entertain listeners by working with On Air Talent of the station

Responsibilities For Promotions Director TV & Radio Resume

  • Support the Sales Staff by providing information that can benefit the station and the company
  • Basic & Voluntary Life Insurance/Accidental Death & Dismemberment
  • Event Preparation – Liaison between Salem LA and outside vendors regarding: event set-up, coordinating venue needs, working with A/V techs for sound/video, screens, power point presentations, etc
  • Drive 12 person passage van
  • Uses social media to increase awareness of events
  • Oversee all promotions and marketing efforts for AM 590 WEZE, AM 950 WROL, AM 1150 WWDJ, and AM 1260 WBIX. This includes on-air, on-line, and on-location promotions, and it also includes all aspects of marketing the brands, in all forms, on all platforms
  • Generate specific promotional strategies to grow revenue for the stations and clients, with specific, measurable goals. This requires coordinating with personnel in the department to plan and execute these strategies and to measure their success

Responsibilities For News Promotions Director Resume

  • Plan and execute all aspects of station and sales driven events for both radio stations, including
  • WAEV talent and support to Senior Vice President of Programming
  • Executes as talent for WAEV remote broadcasts
  • Assists with daily NexGen execution of WAEV
  • Ensures the provision of prizes, promotional materials, and event collateral. Ensures contest rules comply with FCC regulations
  • Produce commercial production as needed
  • Write liner copy for out of market talent for all stations

Responsibilities For Promotions Director, Bell Media Radio Resume

  • Write liner copy for syndicated show talent
  • Perform as an on-air personality for one or more of the stations
  • Work closely with programming for NEXGEN maintenance: clock changes/structure, scheduling and setup of specialty programming, management of imaging, spots and other items within NEXGEN
  • Support Sales Department with proposal creation, information gathering and other sales related materials
  • Assist with onsite set up, management & execution of annual multi-night Haunted Hayride, Holiday Lights and Rib Fest events, as well as, other major cluster-wide events as needed
  • Design and write Sales and Programming proposals
  • Responsible for the legal structure and requirements of station contests and sales promotions including FCC compliance
  • Responsible for the promotion and overall execution of Station broadcasts and appearances at client locations throughout the Rochester area

Responsibilities For Digital Content & Promotions Director Resume

  • Work closely with Program Directors to create and implement strong promotional strategies that entertain and engage listeners, while growing our various digital databases
  • Represent Entercom in a highly ethical and professional manner
  • Extremely organized, creative multi-tasker, strong communicator. Possess a smart, fast, inspiring and fun communicative style with peers, clients, and listeners
  • Availability to work some nights, weekends, and extended hours if needed
  • Staff responsibilities include: Managing the promotion and direction of advertising and marketing activities and campaigns as well as improvement of the Company's product image, market data, and information
  • Ensures the provision of prizes, promotional materials, and event collateral
  • Ensures contest rules comply with FCC regulations
  • Focus on our station’s presence in the local community
  • Have stations on the street making an impact, whether a paid sales event or if there isn’t a sales event scheduled on a weekend, make a plan to have our stations out doing something every weekend

Responsibilities For Bilingual Promotions Director Resume

  • Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins and supervises promotions coordinators and event staff
  • Assists with website, online presence, and social media
  • Prepares and manages Promotions Department budget on a yearly, quarterly, and monthly basis
  • Maintain a well-represented/marketed image of our brands when out in public
  • Carry out a strong digital and social strategy of our stations as determined by the brand managers including social media posts, fan club emails, website management, and text database management

Responsibilities For Promotions Director Resume

  • Coordinate and strategize creative promotional events for Programming and Sales, and numerous outside promotional partners
  • Computer literacy and understanding of Microsoft Excel, Word, PowerPoint, Photoshop, and website maintenance
  • Interact with management and staff (including Sales Staff) at all levels
  • Works with station management in determining appropriate promotions for targeted demographic
  • Responsible for contests, giveaways, and on-site appearances including paid client appearances and charity endeavors
  • Work with legal team for contesting rules
  • Computer literacy in Microsoft Office including PowerPoint and Vpromotions
  • Meet with brand managers regularly for direction on day to day brand activities
  • Maintenance of winner databases and prize fulfillment

Responsibilities For Advertising & Promotions Director Resume

  • Develop and follow through on project timelines and deadlines
  • Creative development of station brands, logos, market presence
  • Knowledge of applicable FCC rules and regulations
  • Directs on-air promotions activities, including creative design of promotional spots that maintain and enhance established creative vision and tactical objectives
  • Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share

Responsibilities For Promotions Director TV & Radio Resume

  • Manages multiple concurrent programs, from a 2-hour on-site with a local personality to a concert by a major star (including meet-and-greets, VIP suites, appearances by the performer, etc.)
  • Adjusts programs and campaigns to address changing markets and competitive conditions (i.e. including billboards, TV and electronic media)
  • Works closely with on-air production and scheduling personnel to achieve approved production goals
  • Ensures campaigns are coordinated with operational and sales initiatives
  • Uses creativity to fund and/or trade for event giveaways and promotional materials

Responsibilities For News Promotions Director Resume

  • Develops and oversees all promotional and contest initiatives of station
  • Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins for assigned promotions and events, and supervises promotions coordinator and event staff
  • Ensures the provision of prizes, promotional materials and event collateral
  • Create and execute promotional appearances and contests within departmental budget
  • Develop strategic relationships with entertainment and outside venues to benefit the stations
  • Oversee the station promotional vehicle fleet
  • · Competitive pay and the ability to increase income
  • · Benefits include: Medical, dental, vision, Health Savings Account with company match, 401K with company match,
  • BA/BS in Public Relations, English, Communications or related and relevant field

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