Product Marketing Specialist Resume Sample
Berniece Feest
425 Emmitt Mountain,
Chicago,
IL
+1 (555) 641 1491
Work Experience
Product Marketing Specialist
07/2015
-
PRESENT
Houston, TX
- Experience in product marketing, product management, or a related technical role
- Independently represent the Marketing desk with internal and external executive-level stakeholders by providing factual, quality information to support Fannie Mae’s business, corporate priorities, strategic initiatives, and fixed-income products
- Develop and refine strategic marketing plans for Fannie Mae’s products in order to build and maintain relationships with current and prospective clients
- Reviews multiple data sources to validate accuracy of data included in reports
- Develops insights and identifies improvements for UPS’s digital marketing campaigns, from available UPS dashboards, platforms, and agency provided reporting
- Assists with designing an execution of digital marketing measurement strategies tailored to UPS programs across channels such as Display, Video, Search, Email, Social and Mobile
- Compiles and updates information in standard reports to distribute to stakeholders
- Assists team in analyzing and interpreting information to respond to ad-hoc requests
Senior Product Marketing Specialist
06/2010
-
02/2015
San Francisco, CA
- Documents reporting processes to facilitate development of standard reports
- Interacts with data providers regarding source data to ensure quality and efficiency of processing
- Instructs others on how to conduct analysis and otherwise self-serve for basic campaign insights
- Uses distribution lists provided by manager to ensure reports are shared with appropriate audiences
- Capture and report business KPI's
- Generate monthly sales reports, and analyze market/product activity
- Assist, support, and back-up the Product Manager
- Coordinate with Sales to ensure all customer quotes are accurately entered and pricing files maintained
- Monitor and report on key import/export statistics, and analyze market influences
Expert Product Marketing Specialist
07/2003
-
01/2010
New York, NY
- Maintain Co-Products business, and direct contact to customer
- Research and clear all price disrepancies and manage customer rebate programs
- Serve as primary business liaison with Customer Service
- Promotes Applied DX as a meaningful product business within the JCI portfolio to assure our message reaches the intended recipients, driving share of mind within our sales force and customers
- Participates in developing and executing marketing plans and forecasts, preparing pricing studies, competitive evaluations, and medium-scale marketing projects
- Participates in developing marketing materials for Sales presentations to customers, Original Equipment Manufacturers (OEM’s), Distributors, etc
- Conducts market studies by monitoring market share and customer research, market perceptions, and major competitors
Education
Western International University
1999 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Excellent communication skills (verbal, interpersonal, writing, presentation), excellent English-writing and editing skills
- Communication skills - Verbal, writing and presentation skills, interpersonal and influencing skills
- Analytical with excellent communication skills - both oral and written, and strong organizational skills
- Excellent written and oral communication skills, including demonstrated excellence in writing clear, concise, and well-organized marketing tools
- Demonstrated credibility and experience in public speaking role; possesses solid presentation skills
- Strong multi-tasking skills with ability to prioritize in a dynamic environment
- Process driven, detail oriented individual who can organize oneself and attend to multiple tasks, strong project management skills and experience
How to write Product Marketing Specialist Resume
Product Marketing Specialist role is responsible for presentation, interpersonal, marketing, analytical, organizational, microsoft, technical, leadership, business, adobe.
To write great resume for product marketing specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing Specialist Resume
The section contact information is important in your product marketing specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing Specialist Resume
The section work experience is an essential part of your product marketing specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing Specialist resume experience can include:
- In Conjunction with Product Management, maintains competitive files and keeps the field up-to-date on competition, and works to develop the appropriate product positioning tools
- Excellent communication (written & verbal) and presentation skills with a good rapport and proven track record working with customers required
- Strong organizational skills to effectively manage competing projects with tight deadlines
- Excellent written and verbal communication skills and the ability to effectively influence individuals and groups
- An eye for detail, mixed with creativity and superior communication skills, including verbal, written and presentation skills
- Strong project and program management skills, able to stay organized and prioritize activities
Education on a Product Marketing Specialist Resume
Make sure to make education a priority on your product marketing specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing Specialist Resume
When listing skills on your product marketing specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing specialist skills:
- Excellent verbal and written communication skills, with proven ability to generate impactful marketing content in various forms
- Excellent planning & organisation skills with strong ability to think strategically & tactically
- Demonstrates good judgement and decision-making skills
- Complete attention to detail with strong organizational and prioritizing skills
- Solid writing skills with the ability to write compelling marketing content
- Effective interpersonal skills in active listening and rapport-building at multiple levels of decision makers, including senior management
List of Typical Experience For a Product Marketing Specialist Resume
1
Experience For Senior Product Marketing Specialist Resume
- Strong Executive-ready presentation skills Advanced experience in Microsoft Office Suite (PowerPoint, Excel, Word)
- Exercise good judgment and critical thinking skills; understands when to involve others in the decision-making process
- Strong critical thinking, conceptual development, design and layout skills
- Strong leadership and motivation skills are required to maintain the attention of the rep’s time
- Excellent people skills with the ability to interact well with cross-functional teams
- Digital marketing skills & experience required
- Strong analytical skills with the ability to assess results and communicate trends and issues
- Excellent written and verbal communication skills, including the ability to communicate, complex concepts clearly and concisely
2
Experience For Global Product Marketing Specialist Resume
- Prior experience implementing marketing communications and advertising plans
- Experience : 8-10 years of Marketing / Product Marketing experience in a B to B company
- Experience: 5+ years of healthcare experience in marketing, services, communications and/or sales
- Basic marketing, financial and analytical skills
- Familiar in PC skill, good command of Microsoft Office
3
Experience For Expert Product Marketing Specialist Resume
- Interpersonal skills and ability to influence cross-functional teams
- Apply technical expertise, business acumen, product knowledge, and industry knowledge to effectively manage the product lifecycle
- Articulate technical information effectively
- Prior experience in the HR/payroll or technology industry
- Prior experience with UltiPro
- Experience in product marketing or sales enablement roles with proven results
- Effectively communicate and present information to a wide range of audiences
4
Experience For Junior Product & Marketing Specialist Resume
- Communication – quickly and effectively communicate status of current request and highlight obstacles as they arise
- Research skills and ability to identify and distill appropriate data
- Engineer with solid experience in the market of renewable energies, solar, wind and fast loaders for vehicles
- Technical skills across Microsoft Office and Adobe Creative Suite applications
- Well-developed organizational and presentation skills
- Proven experience in automotive industry role(s)
- Excellent communicator with proven ability to simply convey complex ideas in written, and spoken formats
- A proven writer and clear communicator with demonstrated capabilities to craft stories that speak to solving client issues
5
Experience For Product & Marketing Specialist Resume
- Effectively work independently, as well as in a collaborative team environment
- Marketing, sales and/or consulting experience
- Merchandising, Marketing and Retail experience required
- Understanding and working knowledge / experience in SAFe / Agile development environment and product owner responsibilities
- Maintaining strong knowledge of product-level competitors, market trends and customer requirements
6
Experience For Senior Product Marketing Specialist / Manager Resume
- Product Management/Marketing: Experience of creating compelling customer facing messaging and marketing materials for complex B2B services
- Demonstrated track record in crafting compelling positioning, marketing content and new programs to attract new users
- 2 to 3 years of product management experience, creating marketing strategy, and product positioning, developing brand identity
- Marketing experience in Product Marketing, Field Marketing, Corporate Marketing, or Demand Generation roles
- Support sales team during all stages of the sales cycle including translating product features into effective solutions and customer success stories
- Skilled at producing & delivering polished, compelling and professional presentations & collateral
- Is skilled in copywriting across multiple marketing mediums including email, website, social media, etc
7
Experience For Product Marketing Specialist Eppc Resume
- Strong understanding of ROI-oriented ecommerce marketing and Internet advertising models
- Experience working with or supporting sales and marketing initiatives
- Experience in industrial business to business marketing functions, previous or existing employment in B2B marketing or commercial role
- Experience in Industrial Printing/Ceramics/Graphics industry that includes product marketing or B2B software company
- Enterprise Performance Management (EPM), or predictive analytics/machine learning software marketing experience an asset
- Product marketing or content marketing experience
- + 1+ years’ marketing, sales and/or consulting experience
8
Experience For Product Marketing Specialist Mobile Apps Resume
- + Experiencein marketing, sales and/or consulting
- Experience building financial models and using financial data to drive business recommendations and decisions
- Experience in a product management, product marketing, buying, or vendor management role
- Experience and excellence in a Product Marketing or related B2B marketing role in a tech, software or FinTech company
- Marketing experience in a B2B marketing corporate environment
9
Experience For Product Marketing Specialist, Analytics Resume
- Experience in investment product marketing/communication role working with senior investment professionals and product teams
- ETF market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing materials
- Experience with motor control and custom panels as it relates to implementing signaling solutions
- Experience supporting an enterprise sales team with sales tools and training
- Demonstrated ability to turn complex concepts into easy to understand positioning and messaging
- Experience implementing marketing and communication deliverables
10
Experience For Product Marketing Specialist Epip Resume
- Experience analyzing complex data sets and participating in quantitative and qualitative research
- Three (3) years of experience in consumer marketing, product marketing or product management, ideally in an education or edtech environment
- Experience using data (market, survey, etc.) to drive decision-making
- Experience managing product roadmaps and implementing scaled processes
- Product marketing experience, preferably with end-user computing, desktop virtualization or mobility
- Excellent at providing context and making thoughtful, clear and actionable recommendations
- Substantial experience working in a population health, public health or relevant field
- Excellent at teaming and collaboration
List of Typical Skills For a Product Marketing Specialist Resume
1
Skills For Senior Product Marketing Specialist Resume
- + Demonstrated ability to develop and implement marketing plans with strong evidence of product management experience
- Strong communication skills and strong team player/collaborator with various internal constituent, customers and other stakeholders
- Demonstrated effective communication skills and ability to work across distributed teams and business groups
- Highly effective communicator with excellent collaborative interpersonal skills; articulate & concise in written and verbal communications
- Strong communication skills and demonstrated ability to work cross-functionally (across operating functions and geographic locations)
- Demonstrated writing skills, including content research and audience strategies
- Excellent, customer-centric oral and written communication skills, with an emphasis on grammar, copywriting and proofreading
2
Skills For Global Product Marketing Specialist Resume
- Effectively manage and prioritize time while multitasking and delivering on multiple, concurrent projects
- Excellent interpersonal, writing, communication and presentation skills
- Excellent writing skills, attention to detail,
- Excellent writing, communications, and creative skills
- Experience:3-5+ years experience in B2B marketing or equivalent relevant technical experience
- Strong interpersonal skills – ability to lead and motivate
- Demonstrates professional principles and skills
- Strong user skills with MS Suite - Excel, PowerPoint, and SAP or a similar enterprise software
3
Skills For Expert Product Marketing Specialist Resume
- Strong written and verbal communication and interpersonal skills to establish internal and external relationships
- Strong project management skills with an ability to interact with others
- Has demonstrated written and oral communication skills are required
- Strong Analytical skills and ability to project future product trends
- Strong time-management skills, with attention to details
- Excellent communication skills, along with the ability to read, write, and speak English fluently
4
Skills For Junior Product & Marketing Specialist Resume
- Demonstrated project management skill and experience
- Solid negotiation skills associated with international contracts
- Good presentation skills (written and verbal) and ability to use PowerPoint & Excel
- Excellent presentation and organization skills with an ability to multi-task across broad number of products/ disease states
- Strong analytics skills and agile learner
- Solid skills in developing slides, spreadsheets, and stories
5
Skills For Product & Marketing Specialist Resume
- Leadership skills and experience with a cross-functional team to get things done
- Excellent interpersonal skills required in order to build relationships and an ability to be successful in a matrix management organization
- Strong Interpersonal and presentation skills with perseverance and self-confidence to work at all levels within the customers’ and internal organizations
- Analytical mind-set, and innovative thinker with strong communication skills: verbal, written, and interpersonal
- Excellent teamwork and interpersonal skills to interact with staff, colleagues and cross-functional teams
6
Skills For Senior Product Marketing Specialist / Manager Resume
- Effective communication and presentation skills are critical
- Well-developed organizing and time management skills with the ability to prioritise and manage multiple tasks and projects at any one time
- Demonstrated ability to work effectively and deliver in a complex, fast-paced business environment
- Demonstrated ability to effectively learn and accurately apply product knowledge in a timely fashion
- Good communication skills (written, verbal, and presentation) and an ability to interact with people on all levels
- Excellent cross-functional collaboration and communication skills
- Excellent hands-on PC skills
- Strong Microsoft Office skills (e.g., Word, Excel, PowerPoint) required
7
Skills For Product Marketing Specialist Eppc Resume
- High sense of responsibility, strong communication skills
- Effective time management skills to support strict delivery timelines
- Experience working across multiple locations, teams and cultures and ability to understand and operate within multiple points of views and priorities
- Customer Orientation with strong collaboration skills
- Strong analytic skills and can turn quantitative and qualitative data into insights
- Strong, positive interpersonal and communication skills to quickly inform or influence others and help work groups proceed rapidly to a favorable outcome
- Demonstrated ability to learn quickly and apply problem-solving skills to business and technical challenges
- Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel
8
Skills For Product Marketing Specialist Mobile Apps Resume
- Marketing campaigns: Experience of designing and delivering marketing campaigns which demonstrate a thorough understanding of the customer and drive results
- Working experience with/ in automotive industry, semiconductor/ component’s company, or experience of sales and marketing
- Advanced financial modeling, forecasting, planning and analytical skills
- Proven track record of prioritizing and managing multiple projects in a fast-paced, dynamic environment
- Experience in project management, coordination, marketing and/or strategic planning experience (Required)
- Prior experience writing in a marketing and/or technology environment
- Proven track record in developing effective sales presentations and marketing collateral
- Financial and analytical skills that enable the analysis of P&L pricing strategies
9
Skills For Product Marketing Specialist, Analytics Resume
- Possesses visionary and innovative thought processing skills
- Exceptional proof reading skills and attention to detail
- Healthcare and/or upstream marketing experience or product development experience
- Clear, concise writing skills, both technical and creative, for numerous audiences
- Multi-task in a fast-paced and changing environment with multiple deadlines and determined follow-up skills
- Digital marketing and content narrative design skills (social, editorial, web)
10
Skills For Product Marketing Specialist Epip Resume
- Computer Skills: Microsoft Office Suite (including Word, Excel, PowerPoint, Outlook)
- Detailed reporting skills and analysis insight
- Partners with online experience team and external agencies to ensure an informative and compelling online user experience
- Product marketing experience with a proven track record in high tech and/or enterprise software
- Prior product marketing experience
- Video editing or creation expertise. Adobe Creative Suite skills
List of Typical Responsibilities For a Product Marketing Specialist Resume
1
Responsibilities For Senior Product Marketing Specialist Resume
- Develop competitive marketing tools and strategies in order to provide concise information and coordinated recommendations to the sales, pricing, contracting and marketing management on new and existing products
- Excellent oral and written communication skills, excellent presentation skills and team player
- Demonstrates strong interpersonal, communication, collaboration and leadership skills
- Technical Skills—Pursue training and development opportunities; strive to continuously build knowledge and skills; share expertise with others
- Excellent organizational / project management skills working with multiple groups
2
Responsibilities For Global Product Marketing Specialist Resume
- Strong technical aptitude, analytical skills, and an attention to detail required
- Excellent oral and written communications skills to support product launches within the Product Marketing team
- Presentation, storytelling and speaking skills
- Outstanding communication and visual presentation skills
- Expert in PC skill and good command of Microsoft Office
- Prior Product Forecasting Experience
- Proficiency in creating effective presentations and spreadsheet experience required
3
Responsibilities For Expert Product Marketing Specialist Resume
- Practical experience with or good knowledge of MS an advantage
- Proven ability to multi-task and communicate with partners to set time lines and priorities
- Well-developed presentation skills both in development and delivery
- Great organizational skills and time management
- Significant English verbal/written communication skills
4
Responsibilities For Junior Product & Marketing Specialist Resume
- Influence, consensus building and conflict resolution skills
- Prior product/marketing experience
- Prior experience in the management and analysis of digital marketing campaigns
- Experience and demonstrated above average ability to accurately manage project budgets and reporting
- Production / product engineering skills would be advantageous
5
Responsibilities For Product & Marketing Specialist Resume
- Sound financial and / or business analytical skills
- Analytical skills to identify go to market opportunities that successfully positions the portfolio to channel partners and customers
- Adobe Analytics & SQL skills desirable
- Effectively uses fundamental concepts, practices & procedures
- Skill in managing projects: establishing objectives, securing resources, creating timelines, scheduling activities and resources, and evaluating project status
- Demonstrated proficiency in the development of marketing collateral material, marketing/sales tools, packaging and resizing of advertising materials
6
Responsibilities For Senior Product Marketing Specialist / Manager Resume
- Experience in marketing, including copy writing and/or technical writing, public relations, communications
- Solid understanding of digital marketing techniques and basic HTML coding for editing purposes
- Experience proactively managing multiple workflows simultaneously and identifying and implementing process improvements
- Demonstrate an honest and forthright presence by taking responsibility for own mistakes and not blaming others, and by following through on commitments
- Experience identifying and leveraging consumer insights to inform marketing and/or product plans
- Experience building and operating marketing demand generation programs
- Experience applying market research techniques, drawing conclusions and/or making recommendations based on data
- Balances competing interests and issues and readily readjusts priorities to respond to pressing and changing business demands
7
Responsibilities For Product Marketing Specialist Eppc Resume
- Experience in executing, driving, and delivering complex trade show and customer demonstrations/prototypes required
- Experience with Strategic Planning in the Media, Advertising or Ad Tech Industry
- Experience in a media planning or buying, research or strategy role for an Agency, Programmer, MVPD, or Local Broadcast company
- Leverage all marketing channels to drive qualified leads for the sales pipeline. Demonstrate lead progression in the funnel based on marketing activity
- Experience in a product marketing role or in a supply chain role at an operating company
- In implementation consulting, client relationship, applications analysis, marketing, software development, and/or project management experience
- Experience in a Product Management, Product Marketing, Consulting or e-Commerce role
8
Responsibilities For Product Marketing Specialist Mobile Apps Resume
- Effective management and monitoring of secondary sales on existing installed base
- To enhance and maintain strong relationship globally with BU marketing team for imparting value, education and information transfer to the key customers
- Analyze the results of marketing efforts to demonstrate impact and improve performance and make ongoing recommendations
- Experience with marketing reporting tools, such as Adobe Analytics
- Experience marketing/selling to large format, graphics, and/or commercial print markets in a B2B environment is desired
- B.A. /B.S. in marketing, communications or related field of study, with 1-3 years of marketing experience
9
Responsibilities For Product Marketing Specialist, Analytics Resume
- Experience meeting and working with customers
- Product marketing, marketing strategy and/or site experience
- Experience working with a corporate Marketing Dept along with internal support groups and outside agencies
- Strong knowledge of Internet usage (browsing, searching, privacy practices, etc.)
- Experience with managing outside vendors in the creation and production of marketing projects
10
Responsibilities For Product Marketing Specialist Epip Resume
- One to three years related experience or training within the product marketing fields
- Experience in digital marketing, product marketing, and/or product management
- Experience using Keynote and/or PowerPoint to develop engaging presentation materials
- Contribute to product feature requirements creation and prioritization by feeding back customer issues and voice of customer for product enhancements
- Experience in a related sales and/or marketing job function, preferably in electronic components
- Demonstrates understanding of business strategies and technical issues as they relate to the product line business growth
Related to Product Marketing Specialist Resume Samples
Marketing Operations Specialist Resume Sample
Work Experience
• Thorough understanding of the organization’s overall goals to allow for facilitation of prioritization across multiple brands and business units
• Marketo and Salesforce experience required
• Experience in a sales or marketing operations role with a particular focus in demand...
Professional Skills
• Demonstrate adaptive skills and problem so...
• Excellent customer facing skills with expe...
• Strong organizational skills, attention to...
Product Marketing / Analyst Resume Sample
Work Experience
• Act as Product team’s reporting liason to collect, organize, analyze, and disseminate information with attention to detail and accuracy
• Assist in locating and defining process improvement opportunities
• Design, manage, and implement A/B, MVT, and usability tests and report...
Professional Skills
• Proven oral and written communication skil...
• Project management skills. Strong communic...
• Excellent interpersonal skills and demonst...
VP Product Marketing Resume Sample
Work Experience
• Might be in a stationary position for a considerable time(sitting and/or standing)
• Be an expert on buyer personas, competitors, and our space
• Engage with customers, prospects and others in the market to understand needs
• Define market sizing, segme...
Professional Skills
• Demonstrated strong listening and collabor...
• Superior organizational skills with the ab...
• Strong project-management skills including...
Marketing & Advertising Resume Sample
Work Experience
• Related experience including brand, marketing, advertising and communication principles and practices in a multi-media environment, including thorough knowledge of media (both traditional and emerging)
• Strong business acumen with the ability to translate business goals into marketing, advertising...
Professional Skills
• Strong strategic planning skills and prove...
• Strong planning skills and proven experien...
• Strong leadership qualities and sound judg...
Senior Digital Marketing Resume Sample
Work Experience
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials
• Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, ...
Professional Skills
• Clear and effective written and verbal com...
• Strong numerical and analytical skills wit...
• Strong Excel skills, experience with manag...
Specialist Digital Marketing Resume Sample
Work Experience
• Experience managing large-scale, high-volume paid search campaigns for well-established online company, preferably in a lead gen capacity
• Experience with Google Analytics, specifically how it can be leveraged to inform SEM decisions
• Experience being involved in CRO projec...
Professional Skills
• Proven experience in project management; s...
• Strong written and verbal communication sk...
• Demonstrated ability to work well with mul...