Lifecycle Marketing Manager Resume Sample

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Work Experience


Lifecycle Marketing Manager
10/2015 - PRESENT
Boston, MA
  • Be responsible for the relationship with 4 local in-market teams as the primary point of contact for global consumer marketing
  • Communicate and socialize results of initiatives to leadership team and key partners
  • Build consistency around Twitter’s brand personality and voice across local markets by partnering closely with the brand strategy, creative, and in-market teams
  • Manage international lifecycle program execution across the entire customer lifecycle
  • Collaborate with Country Managers and International Marketing Managers to create market-specific lifecycle communications
  • Increase lifetime value and reduce churn by leveraging personalization and the dynamic delivery of content based upon persona, contact type, data science, geography and/or other attributes
  • Help develop creative and production briefs for international programs working with the in-house creative team and outside local agencies to develop all content and creative assets
  • Collaborate with US Lifecycle marketing team to leverage learnings from domestic testing and optimization
  • Consult with international country managers regarding communications to Ancestry’s database for campaigns offering your multi-channel CRM expertise to maximize conversion
Senior Lifecycle Marketing Manager
05/2011 - 08/2015
Dallas, TX
  • Work with the Director, International CRM and across the team to support the implementation, optimization, and execution of existing and new marketing programs focused on acquiring, converting and engaging customers in their lifecycle with Ancestry
  • Collaborate with international leads to ensure programs are executed globally
  • Champion marketing personalization and customer segmentation across consumer-facing campaigns and communications to drive both in-store and ecommerce sales and increased customer loyalty
  • In conjunction with Strategic Planning, develop an editorial/customer lifecycle calendar and segmentation strategy
  • Determine A/B and multivariate testing strategy and utilize cohesive cross-channel engagement strategies
  • Lead efforts to layer on lifecycle marketing opportunities across customer journey, leveraging journey mapping
  • Serve as channel expert across email, mobile messaging, affiliate marketing, social media, SEM, direct mail, in-store visual and broadcast
  • Create and maintain documentation regarding best use of channels based on industry best practices, marketing mix optimization and channel performance metrics
Senior Email Lifecycle Marketing Manager
07/2004 - 03/2011
Detroit, MI
  • Work with Marketing Automation Team to implement lifecycle marketing programs, closely tracking performance and wiring results into optimization plans
  • Communicate program goals, plan & results internally to stakeholders
  • Stay abreast of channel-specific and lifecycle marketing trends/innovation and identify new opportunities for value creation
  • Experience working across a broad range of marketing channels with a strong bias towards consumer digital and other targeted channels (e.g. direct mail)
  • Experience working for multi-channel retailer or account
  • High level experience developing successful acquisition, engagement and retention strategies and tactics
  • High level strategic & critical thinking skills, with demonstrated ability to identify business opportunities to maximize company ROI
  • Strong analytical skills and a drive to experiment; demonstrated ability to use data to drive decision making

Education


Rockhurst University
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills


  • Strong financial/analytical skills required as well as development of business plans
  • Experience with JIRA and proven project management experience
  • Executive leadership and presentation skills
  • Experience working with marketing automation platforms
  • Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
  • Experience with ExactTarget (Salesforce Marketing Cloud) and Marketing Cloud Connect
  • Experience using machine learning techniques to identify and infer complex patterns that create breakthrough innovations

How to write Lifecycle Marketing Manager Resume

Lifecycle Marketing Manager role is responsible for analytical, excel, retail, finance, credit, training, integration, database, compensation, telecommunications.
To write great resume for lifecycle marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Lifecycle Marketing Manager Resume

The section contact information is important in your lifecycle marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Lifecycle Marketing Manager Resume

The section work experience is an essential part of your lifecycle marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous lifecycle marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular lifecycle marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Lifecycle Marketing Manager resume experience can include:

  • An above-and-beyond friendly personality with excellent communication skills
  • Share program results and drive recommendations regarding how to most effectively engage students within digital channels (e.g. cadence, frequency, etc.)
  • Exceptional written and oral communication skills with advanced Excel and PowerPoint knowledge
  • Manage internal and external tools and systems to organize data and effectively communicate performance drivers and opportunities
  • Own consolidated, prioritized backlog of engagement and retention projects with visibility for all stakeholders
  • Experience managing large-scale marketing programs and writing customer-facing content

Education on a Lifecycle Marketing Manager Resume

Make sure to make education a priority on your lifecycle marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your lifecycle marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Lifecycle Marketing Manager Resume

When listing skills on your lifecycle marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical lifecycle marketing manager skills:

  • Strong written, presentation, interpersonal, and people influencing skills
  • Strong Excel skills and the ability to learn technical systems and in-house tools quickly
  • Demonstrated ability to apply creative skills in innovative ways that elevate brand excellence
  • Strong analytical skills; both qualitative and quantitative
  • Demonstrated success in deploying effective marketing communications at scale
  • Build or improve upon CRM process, tools and programs that scale effectively and efficiently

List of Typical Experience For a Lifecycle Marketing Manager Resume

1

Experience For Senior Lifecycle Marketing Manager Resume

  • Track record of effectively influencing senior leadership within an organization
  • Understand and have experience in planning, segmentation, targeting, execution and analysis of marketing campaigns
  • Online marketing experiences, with at least 3 years of push and email marketing expertise in a gaming or mobile company
  • Experience in lifecycle marketing, consumer marketing or product management
  • Develop creative ideas and innovate new offers, incentives, and promotional pricing ideas to further enhance marketing and sales effectiveness
  • Have a deep understanding of the entire customer online experience from prospecting to conversion
  • Experience developing, executing and measuring multi-channel integrated marketing campaigns with an emphasis on email and mobile channels
  • Plan, coordinate, execute, analyse and report program effectiveness (calendars, copy, images, templates, segmentation, file health, tests, etc...)
  • Having an understanding for data to drive creative decisions
2

Experience For Global Lifecycle Marketing Manager Retain & Grow Resume

  • Presenting to senior leadership regularly on key business metrics, and progress to goals
  • Developing and owning key performance metrics around customer acquisition and engagement on behalf of the business
  • Defining strategies, programs and features to drive acquisition and engagement goals, and working cross-functionally to deliver them
  • Knowledge of trends influencing design and marketing, including a deep understanding of digital and new media
  • Use data and testing to optimize and improve content and targeting for all customer communications using in app notifications
  • Own email marketing calendar and partner with internal business stakeholders like merchandising, acquisition and product to schedule all messaging
  • History of quantifiable success in managing lifecycle marketing campaigns
  • Develop and execute an overall email and SMS marketing strategy including acquisition, engagement, and retention
3

Experience For Senior Email Lifecycle Marketing Manager Resume

  • Partner with product and engineering to drive email and SMS strategy in any relevant new and existing service features
  • Drive regular, global lifecycle business reviews with stakeholders from Marketing, Finance, and Engineering
  • Create an integrated marketing calendar and execute production schedule to ensure timely delivery of emails, social posts and other brand assets
  • Work closely with copywriters and the design team to create best practice emails that generate awareness and excitement around Omaze experiences and drive continued loyalty with our customers
  • Oversee the technical integration of and manage our ESP provider. And partner with them and your team to build segmentedemail lists based on strategic campaign plans
  • Experience of CRM Marketing
  • Experience in tactical deployment or re-launch of Marketing applications
4

Experience For Mid-market Customer Lifecycle Marketing Manager Resume

  • Lead the execution of building dynamic and responsive content for multiple audience segments
  • Work closely with Prime Video’s product and engineering teams to inform necessary features and execute initiatives
  • Oversee email campaign execution, including creative briefs, list management, campaign set up, implementation, execution, and analysis
  • Oversee customer referral program including on-site optimization, promotional calendar and campaign execution
  • Track, analyze and report on the performance of email with an emphasis on engagement, conversion and growth goals
  • Have created campaigns in an email service provider platform; the more complex the better including: large, multi-wave, multi-segment, multi-channel marketing campaigns
  • Customer-first orientation that drives development of program objectives, contact strategy, communication channels and content that enhances customers’ reading experience
  • Develop robust test and learn strategies that guide optimization of programs over multiple years
  • Develop and manage lifecycle marketing strategy from campaign concept through implementation, working directly with key stakeholders to develop business requirements, key objectives, customer communications, and measure campaign results
5

Experience For Lifecycle Marketing Manager Resume

  • Synthesize and interpret customer, campaign research and data into tangible, action-oriented strategies to increase customer engagement, retention, and share of wallet
  • Develop coherent Marketing Point of View on Salesforce, Exact Target and the customer data warehouse. End build targeting, campaign and tracking capabilities, therein, working closely with vendors, IT and business partners
  • Deliver projects on time, on budget and meeting revenue goals. Manage costs and resources appropriately
  • Experience in loyalty and retention marketing or 5 years of Business to Consumer direct marketing, with a track record of proven success in revenue generation through marketing efforts
  • Experience using campaign results to determine the effectiveness of marketing efforts, summarize analysis for discussions with senior management, set priorities, and initiate new campaigns
  • Excellent work ethic, highly organized, and able to manage multiple projects concurrently in a fast-paced environment
  • Experience with developing and setting up multi-part campaign tests
  • Experience with push notification marketing and email campaign/program automation required
  • Strong understanding of quantitative data analysis
6

Experience For Senior Lifecycle Marketing Manager Resume

  • Experience in lifecycle, onlineand/or consumer marketing
  • Proven ability to lead development of the creative through execution
  • Creative and innovative thought leader who is not afraid to take risks
  • Experience collaborating across organizations, working with key support areas to effectively execute campaigns including technology, operations, and creative partners
  • Manage development of assets (email, in-app, etc.) through the creative review process, collaborating with internal and creative agency designers and copywriters, while adhering to brand guidelines
  • Develop and maintain strong cross-functional stakeholder relationships across multiple levels; coordinate timely feedback and approvals
  • Work closely with analytics teams to identify the key drivers of engagement and churn and identify actionable insights from customer data to continually improve CRM efforts
  • Manage and execute campaigns through our email service provider and other marketing technologies
7

Experience For Global Lifecycle Marketing Manager Retain & Grow Resume

  • Understand and report on deliverability and inboxing and make tactical day-to-day decisions
  • Collaborating with UX, Product Management, Business Intelligence, Design, and Engineering to develop customer-obsessed product features and marketing strategies
  • Obsessing over customers and how they engage with Prime Video, using both quantitative and qualitative analysis to understand customer behavior and develop actionable product or marketing strategies based on those insights
  • Monitoring and analyzing campaign results across all marketing channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics
  • Devising, launching, testing and optimizing campaigns across the customer lifecycle and within multiple marketing channels including email, push notifications, and in-app messages
  • Increase the engagement and success of Aftershock's messaging channels
  • Work with the Los Angeles game studio while reporting into functional team lead in San Francisco
  • Develop, implement and lead lifecycle marketing campaigns for prospective and current T-Mobile customers
8

Experience For Senior Email Lifecycle Marketing Manager Resume

  • Aid in list segmentation and targeting
  • Create a framework to test, experiment and measure our push marketing program
  • Provide recommendations based on results
  • Work efficiently and meet deadlines in a cross-functional, team based environment
  • Develop direct mail, email, mobile, and social campaigns
  • Track results and ROI, and refine strategies based on results
9

Experience For Mid-market Customer Lifecycle Marketing Manager Resume

  • Liaise between external agencies and vendors
  • Partner with Retail and Inside Sales teams to establish lead capture and nurture strategies to drive increased market share
  • Effectively develop cross-functional relationships with product, consumer research and marketing teams to develop ad strategy and consumer insights that drive compelling creative executions
  • Present plans, creative and detailed performance reports
  • Interact with key executives across the company, across disciplines
  • Entrepreneurial spirit and intellectual curiosity
10

Experience For Lifecycle Marketing Manager Resume

  • Personal passion for the entertainment and technology sector
  • Create, schedule and deploy push message notifications
  • Work closely with the integrated campaigns team to design and implement email and push notification programs that help drive pipeline
  • Share campaign results and project recommendations to senior management team
  • Manage multiple projects with multiple stakeholders in a fast-paced environment
  • Utilise data insights and analyses to inform direction, define action and achieve goals
  • Solve engagement, win-back, cross-sell and up-sell challenges as an individual, team mate and functional leader
  • Ideate, design and execute meaningful tests and tactics that increase player health and lifetime value
  • Ensure the highest standards, employ best-practices and foster accountability

List of Typical Skills For a Lifecycle Marketing Manager Resume

1

Skills For Senior Lifecycle Marketing Manager Resume

  • Knowledge of Excel and demonstrated experience using data and metrics to measure performance and determine improvements
  • Experience executing in marketing channels including email, SMS, push, and digital and social media advertising
  • Familiarity with key marketing metrics – solid analytical expertise and enjoy testing & experimentation
  • Develop strong relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc…)
  • Experience working in the mobile or video games industry or iGaming, eCommerce or digital retail
2

Skills For Global Lifecycle Marketing Manager Retain & Grow Resume

  • Experience managing campaigns in ExactTarget, Iterable, MailChimp and/or other email marketing platforms
  • Experience using email platforms like responsys, salesforce marketing cloud
  • Manage new cardholder on-boarding integrated marketing communication experience
  • Proven track record driving revenue growth innovative upsell/cross-sell, retention programs
  • Experience of working across int’l markets and/or within the UK market
  • Experience building customer lifecycle programs, end to end
  • Achieve business goals by applying strong judgment creativity and technical know how to program management
  • Experience managing a subscription business with focus on engagement and retention
  • Experience implementing customer lifecycle programs for a large, multi-channel retailer
3

Skills For Senior Email Lifecycle Marketing Manager Resume

  • Proven success working in highly matrixed, fast-paced environment
  • Technical or CRM marketing experience
  • Experience with coding email html
  • Experience in digital messaging channels such as Push Notifications, Email, and SMS
  • Mobile marketing experience with a focus on push notification strategy
  • Knowledge and experience of CRM campaign testing strategies utilized in direct channels
  • Effective producer of high quality work with a desire for increasing responsibility
4

Skills For Mid-market Customer Lifecycle Marketing Manager Resume

  • Lifecycle / Customer Relationship Marketing / Communications experience
  • Web / digital marketing experience
  • Strong business and analytical acumen
  • Scaling integrated end-to-end lifecycle marketing platform for core distribution channels, partners & portfolios
  • Develop lifecycle marketing strategies for our Basic users including on-boarding, engagement, and re-engagement programs
  • Support the NaturalMotion customer retention strategy by delivering compelling email and push programs for multiple game titles
5

Skills For Lifecycle Marketing Manager Resume

  • Retention marketing partner for internal teams, providing insight, strategy and assistance where necessary
  • Support in the creation of the engagement team center of excellence, including best practices in Basic user marketing
  • Manage measurement, reporting & insights for lifecycle marketing campaigns
  • Manage research efforts designed to inform ongoing lifecycle marketing strategy
  • Maximize core metrics including; Activation, Funding, Usage / Debit Volume, Feature Penetration, Retention
  • In marketing roles managing consumer-focused products and services
  • Strategic planning, testing and execution, and analytics
  • Utilize A/B testing to develop test and learn strategies across all marketing placements and vehicles
  • A dynamic leader that can switch from very focused, tactical project management to future-thinking strategic decisions with ease
6

Skills For Senior Lifecycle Marketing Manager Resume

  • Collaborative, team-based posture with the necessary people and performance management competencies to communicate a passion for winning
  • Manage email-driven partnerships including partner evaluation, creative strategy, execution and analysis
  • Manage relationship with our email service provider including contract negotiation and invoice management
  • Proficient in Excel – competent in pivot tables, vlookup, chart and graph building
  • Build and execute campaigns across email, in-product messaging, and mobile, that engage Basic users with our products
  • Support the launch of new features to market with engagement campaigns across email, in-product messaging, and mobile notifications
  • Analyze and monitor the impact of programs, using insights to constantly improve approach
  • Cross-channel CRM marketing (email, mobile, in-product) for large brands
  • Deep understanding of complex multi-channel customer lifecycles
7

Skills For Global Lifecycle Marketing Manager Retain & Grow Resume

  • Plan and execute programs focused on increasing customer lifetime value
  • Support launch of new product features and programs to new and existing cardholders
  • Develop ongoing portfolio and customer segmentation strategies
  • Manage multiple projects within a complex marketing environment
  • Own the retention metrics for Amazon Music Unlimited, reporting against weekly, monthly, and annual goals for US and global targets
8

Skills For Senior Email Lifecycle Marketing Manager Resume

  • Coordinate with Finance teams to set and update annual planning goals
  • Understand the lifecycle framework, define target audiences, and develop corresponding communication strategies across multiple channels
  • Collaborate and influence internal an external business partners
  • Possess a unique balance of analytical skills and intuition; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction, leveraging both intuition and data to drive decision making
  • Experience with API-triggered emails
  • Experience with advanced SQL, with the ability to join data across multiple tables and environments
  • Professional experience with SMS
  • Marketing & Media Communication. 8+ Years
  • Expertise across owned, earned and paid channels
9

Skills For Mid-market Customer Lifecycle Marketing Manager Resume

  • Define and develop the customer Lifecycle framework segments and sub-segments in conjunction with the Customer Insights team, and identify important triggers and/or events within the framework. Ensure that all resulting customer communications have clear objectives and are in line with the Lifecycle framework methodology
  • Educate the wider business on the Lifecycle framework strategy and its relevance to customer communications across all marketing channels
  • Lead regular planning and prioritisation sessions, coordinated via the MMC, involving Skywards, Product and eCommerce teams to ensure the communication requirements of all business units are taken into account in a collaborative manner
  • Create and justify targeted global customer communications by utilising customer analysis (transactional & digital customer behaviour), provided through the wider Lifecycle or Customer Insights & Analytics team, to ensure strategic alignment with the Lifecycle framework
  • Manage the delivery of triggered and automated campaigns to meet the agreed and prioritised business goals and timelines defined in prioritisation sessions
  • Evaluate and propose applicable marketing technology, for best fit within agreed use cases identified during prioritisation sessions, in order to meet each programmes goals
  • Work with relevant stakeholders to ensure the varying success metrics drawn from multiple sources are available for reporting so that stakeholders have all the results they need to make informed decisions
10

Skills For Lifecycle Marketing Manager Resume

  • Build strong relationships with regional cross-channel and digital marketing teams and MMCs to ensure collaboration resulting in cross-channel multi-regional lifecycle programmes
  • Experience in a senior marketing role with demonstrable experience in the interpretation and exploitation of customer insight to drive change and revenues
  • Experienced in direct marketing techniques and CRM platforms
  • Drive A/B testing and multivariate testing with long term control groups to identify impacts of full lifecycle programming
  • Work with Player Development & Loyalty teams to lay the foundation of ongoing retention programming
  • Create and execute marketing automation campaigns to drive key actions of early stage users on Fender digital properties
  • Work collaboratively with product and engineering teams to develop first time user experience enhancements for Fender Play, Tune, and Tone mobile applications and web services where they exist
  • Manage the QA and deployment of all emails, ensuring the highest quality and superior user experience

List of Typical Responsibilities For a Lifecycle Marketing Manager Resume

1

Responsibilities For Senior Lifecycle Marketing Manager Resume

  • Experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs
  • Experience deriving and using customer insights and data to understand the customer base
  • In customer lifecycle marketing with a focus on email and campaigns that drive revenue and strong program ROI
  • Analytical thinker with experience in tools like Google Analytics and SQL database
  • Work closely with the Amazon Music Growth team to identify in-product initiatives and customer experiences to improve key metrics
  • Bring structure and scalability to ambiguous environments and situations
  • Develop marketing programs that drive customer engagement with Fire TV features
  • Inquisitive action-biased mind, appropriately focused on customer and business KPIs
2

Responsibilities For Global Lifecycle Marketing Manager Retain & Grow Resume

  • Self-starter, with ability to thrive under pressure in a fast-paced environment
  • Knowledge of CRM tools and platforms
  • Create and edit HTML
  • Passion for games is advantageous
  • Develop coherent Marketing Point of View on Salesforce, Marketing Cloud and the customer data warehouse. Build targeting, campaign and tracking capabilities, therein, working closely with vendors, IT and business partners
3

Responsibilities For Senior Email Lifecycle Marketing Manager Resume

  • Experience in loyalty and retention marketing or Business to Consumer direct marketing, with a track record of proven success in revenue generation through marketing efforts
  • Experience with e-commerce and/or subscription brands
  • Comfortable with deadline-driven projects and quick turnarounds
  • Analytical thinker – able to understand target metrics and goals
  • Collaborative team player. Able to work with multiple functional teams
4

Responsibilities For Mid-market Customer Lifecycle Marketing Manager Resume

  • Manage trigger-based lifecycle communications
  • Manage touch point optimization across Netspend touch points: web, email, SMS, card carrier, customer service, IVR, etc
  • Support strategy and development of client nurture efforts
  • Self-starter, driven, willingness to take ownership and initiative
  • References required, upon request
  • Own key engagement metrics for Amazon Music Unlimited and Prime Music identified as high-value actions or key predictors of churn
  • Develop programs and initiatives to drive engagement metrics, organize and prioritize resources from marketing or engineering teams to execute, measure and analyze performance, and establish wins as best practices globally
  • Document results, share best-practices, and facilitate implementation across Amazon Music’s worldwide organization
  • Campaign Development and on-going management – manage customer lifecycle and retention campaign development including creative development and copy writing, legal and bank reviews, delivery coordination with multiple internal operations teams, and results measurement
5

Responsibilities For Lifecycle Marketing Manager Resume

  • Customer lifecycle management - improve customer engagement from point of initial acquisition onward, developing a best-in-class customer experience across contact channels including web, email, in-app messaging, and direct mail
  • Test plan coordination – ensure new creative is tested effectively in market. Define control groups, test cells, and success metrics; manage and track performance
  • Cross-department collaboration - partner with multiple internal teams including Customer Service, Operations, and Product, to test and provide feedback on new products, features and processes, advise on training documents, and create marketing campaigns to drive customer engagement and positive user experience
  • Strategy development – define customer segments and prioritize communications such as product cross-sell, up-sell, and feature engagement to meet segment goals
  • Analytics - interpret and translate customer, campaign and research data into tangible, action-oriented strategies to increase cardholder satisfaction, engagement, and retention
  • Executive presentations – present results of larger tests and campaigns to leadership team on a regular basis. Identify and document key learnings, best practices, and recommendations for future campaigns
6

Responsibilities For Senior Lifecycle Marketing Manager Resume

  • Strong project management and collaboration experience
  • Strong work ethic, highly organized, and able to manage multiple events concurrently
  • Strong campaign performance analytic expertise
  • Entrepreneurial spirit and high level of accountability – the ability to take the campaign start to finish
  • Lead lifecycle marketing strategies for Fire TV; inclusive of early onboarding, sustained usage, and churn and win-back programs that deliver downstream impact across the entire Fire TV and Amazon ecosystem
  • Develop innovative ways and potentially new tools to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more
  • Partner with product managers to develop automated tools and marketing programs by customer and lifecycle cohorts to improve personalization, messaging strategies and offers (on and off device)
7

Responsibilities For Global Lifecycle Marketing Manager Retain & Grow Resume

  • Experience in online marketing across email, social, notifications and other digital avenues
  • Provide Fire TV insights related to usage and the full funnel analysis of our customers on a weekly/monthly/quarterly basis
  • Support the implementation, optimization, and execution of existing and new cross-channel marketing programs focused on engaging and nurturing students and teachers
  • Partner with analytics to measure and report on effectiveness of marketing activities/campaigns, with the purpose of improving efficiency and delivering against team goals
  • Participate in the strategic development of KPIs for our key audiences, providing a perspective on which behaviors and actions contribute towards our key audiences’ success
  • Strong copy-writing skills
  • Experience working across the ideation to execution spectrum alongside product and creative teams
8

Responsibilities For Senior Email Lifecycle Marketing Manager Resume

  • Analytical and curious mindset with experience delving into reporting and data to identify trends and manage to data; experience translating those numbers into business insights and hypotheses
  • Excellent project and time management skills with an ability to work effectively with multiple teams and across geos as necessary; comfortable navigating through larger organizations and building cross functional relationships
  • Knowledge of the use of MS Office, Marketing Analytics software like Marketo/Adobe Site Catalyst
  • Define our vision for email marketing to Twitter’s largest clients (LCS) and create the strategic roadmap from the ground up
  • Establish best practice for welcome and onboarding communications
9

Responsibilities For Mid-market Customer Lifecycle Marketing Manager Resume

  • Develop KPIs around free trial to first payment conversion and identify key actions to retaining members in Fender Play subscriptions
  • Comfortable with remote video collaboration tools e.g., Skype, Zoom, etc
  • Interest in 3D design, electronics, technology, maker and education fields
  • A BA/BS required
  • Identify success metrics by programme, using campaign performance measures, conversion rates and sales, customer engagement scores and retention metrics to ensure reporting is comprehensive for each programme. Identify best practice in campaign testing and guide the Lifecycle team in the evaluation and insights required from triggered campaigns to continually optimise our Lifecycle programmes

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