Performance Marketing Resume Sample
Marques Parisian
2469 Marilyne Heights,
Boston,
MA
+1 (555) 291 3199
Work Experience
Performance Marketing Specialist
09/2017
-
PRESENT
San Francisco, CA
- Working experience in online marketing
- Experience managing marketing campaigns across International regions
- Strong interpersonal and communication skills (written and oral) with the ability to work effectively with a wide range of constituencies in a diverse community
- Thorough experience managing and monitoring performance/effectiveness of online marketing tactics such as SEM, SEO, Affiliate Networks, Email Marketing, Social Media, and Display Remarketing
- Extensive understanding of online marketing industry trends, tactics, current events, and user behavior
- Experience with web analytics tools such as Coremetrics, Omniture, and/or Google Analytics
- Work in fast-paced team environment and flexibility to accommodate demanding projects schedules
- Heavy Internet user, both personally and professionally
Performance Marketing
09/2011
-
05/2017
Philadelphia, PA
- Translating marketing jobs to be done to conversion led objectives (either for data capture or sales)
- Designing, monitoring and managing campaigns together with the media planners
- Drive awareness of Facebook’s solutions across the performance marketing landscape in CEE
- Relevant experience in performance marketing, sales and management
- Self-motivated, entrepreneurial in nature and comfortable in new & ambiguous environments
- Experience working with and knowledge of performance marketing companies across the region
- Deep understanding of online advertising & full performance marketing spectrum
- Negotiate rates with current and new affiliate partnerships to improve overall CPA and CPE’s for clients
- Vet & make recommendations of new partnerships, technologies or tools to add to the success of client’s program
Performance Marketing Intern
03/2005
-
07/2011
New York, NY
- Experience in digital/performance marketing
- Abilities to multi-task, prioritize, and communicate cross-functionally
- Comfort managing, analyzing, and reporting on large datasets
- Proficiency in web and mobile campaign tracking
- Willingness to work with an agency and travel frequently
- Creativity, in both advertising strategy and problem-solving
- Strong copywriting skills and exceptional grammar
- Media planning and budget management experience
Education
University of Phoenix - Vancouver Learning Center
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Excellent verbal, written communication skills and good presentation skills
- Strong people management skills and experience in recruiting, managing and developing teams
- Excellent troubleshooting and QA skills - strong attention to detail essential
- Strong analytical skills, comfortable in manipulating and analysing data
- Strong numerical skills and a fast learner
- Marketing experience gained in fashion, online and/or retail marketing experience would be advantageous, but not necessary
- Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
How to write Performance Marketing Resume
Performance Marketing role is responsible for analytical, marketing, excel, reporting, planning, leadership, digital, sql, mentor, analytics.
To write great resume for performance marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Performance Marketing Resume
The section contact information is important in your performance marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Performance Marketing Resume
The section work experience is an essential part of your performance marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous performance marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular performance marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Performance Marketing resume experience can include:
- Track budget and lead gen program to ensure client’s goals are being met, if goals are not met, provide insight as to why and a solution to narrow the gap
- Proven successful online performance-based marketing experience (CPM/CPC/CPA) with a demonstrated history of driving profitable results at scale
- Strong analytical skills; ability to analyse and draw insights from large data sets
- Effectively prioritize efforts to focus on delivering on the most important things
- Excellent communication skills to work with team members
- Strong analytical skills with the ability to analyse data and make recommendations
Education on a Performance Marketing Resume
Make sure to make education a priority on your performance marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your performance marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Performance Marketing Resume
When listing skills on your performance marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical performance marketing skills:
- Strong organisational skills required to effectively manage multiple projects at any given time
- Demonstrated management skills and communication skills
- Excellent communication and client servicing skills including phone, email, in-person presentations
- Excellent communication and diplomatic agency/partner management skills
- Excellent interpersonal and communication skills across different
- Strong mentor with highly developed people leadership skills including 2 years of people management
List of Typical Experience For a Performance Marketing Resume
1
Experience For Performance Marketing Specialist Resume
- Experience building effective reports and dashboards, and suggesting recommendations
- Partnering with Finance teams to validate subscription base, customer churn and payment processes
- Work with our Tracking team to maintain strong data integrity, including the merging of different data sources to provide a holistic picture of performance
- Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to a Brand
- Experience in managing vendor relationships and internal teams across multiple countries, and an aptitude for working in an agile “test and learn” environment
- Experience managing large media budgets and hitting monthly goals for spend, revenue, and key performance metrics
- Experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO) and other PPC campaign management
2
Experience For Performance Marketing Executive Resume
- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
- B2B digital marketing experience
- In online / multi-channel marketing with a proven track record
- Strong understanding of the Ralph Lauren, Polo, Lauren by Ralph Lauren and Club Monaco brands and enthusiastic willingness to learn
- Good eye for emerging digital trends that could have brand implications
3
Experience For Senior Manager, Performance Marketing Resume
- Passionate about understanding consumer behavior and demonstrated ability to translate findings into meaningful action
- Demonstrate a passion for biddable media (paid search, paid social and programmatic display) and digital marketing technologies
- Career achievement in marketing or business development (demonstrated financial results and impact)
- B2B digital marketing experience, preferably SaaS
- Experience managing significant paid media budgets (SEM, paid social, etc.)
- Experience working with the major analytics and attribution platforms: Google Analytics, Tune, MixPanel, etc
- Experience working with data visualization and business intelligence tools such as Tableau, Cognos, etc
- Experience managing multiple partners and stakeholders against strict deadlines
- Multi-task with effective resolution management in a fast-paced, growing environment
4
Experience For Head of Performance Marketing Resume
- B2C consumer marketing experience, with an emphasis on social
- Experience conducting research and competitive analysis (market size, benchmarks, trends, opportunities, customer needs and expectations, etc.)
- Significant experience in marketing through core digital channels such as PPC, paid social, programmatic display, and affiliates
- Experience working in brand safety and ad verification platforms
- Strengthen bid management knowledge for BAU efficiencies and development of channel initiatives - experience of Marin would be useful
- Logical and with good Project Management
- Good at manage budget and agencies
- Directly related direct response media experience
5
Experience For Director, Performance Marketing Resume
- Demonstrable paid search and paid social experience
- Experience in the management of biddable channels to drive direct response
- Experience working on international display campaigns preferable
- Passion for consumers and strong relationship building
- Experience in management and mentorship
- Shaping & driving the online acquisition strategy; inclusive of PPC, display & video advertising, paid social, paid mobile and emerging media
6
Experience For Director of Performance Marketing Resume
- Selecting and managing “best in class” agencies & vendors to drive innovation & growth-generating creative/media campaigns
- Understanding of digital media landscape and biddable / programmatic media
- Creating and communicate quarterly performance and creative recaps
- Implementing agreed changes/opportunities in brand safety and ad verification
- Understanding of programmatic and CRM platforms
- Supervise Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for Consumer Floral
- Ensure growth of the global performance marketing programs, developing live campaigns and launching advertising in new markets and platforms internationally
7
Experience For Director, Global Performance Marketing Resume
- Introduce innovations to challenge and grow performance marketing efforts, balancing and aligning all variable marketing across the brand and the business
- Ensure all spend is being tracked and measured appropriately. Constantly map marketing spend back to our LTV, ensuring we are targeting high quality customers
- Expert in at least one digital marketing channel, including Email, Facebook Ads, Display, Onsite Merchandising, etc
- Demonstrable passion for ecommerce marketing and display, with at least 3 year working in online/digital marketing
- Manage a team responsible for SEO, SEM, paid partnerships, display, programmatic, content marketing, email marketing and media buying
- Work with various teams and functions (Regional Managing Directors, Brand, Growth, Product, Sales, Digital, Engineering, etc) to ensure marketing goals are met
- Oversee the planning, forecasting and measurement of marketing’s impact to the online/offline businesses
8
Experience For Performance Marketing Analyst Resume
- Drive landing page optimization using multivariate testing tools to drive conversion optimization
- Champion a culture of hypothesis-driven testing and information-based decision making across the Solutions Marketing teams
- Campaign build-out, trafficking and optimisation of social media advertising activity
- Lead weekly and quarterly analysis and reporting, providing support for ad hoc requests as needed
- Input performance marketing launches and initiatives into the team Marketing Calendar
- Manage a growing team of online marketing executives
- Mentor and lead a team of Player Acquisition and CRM specialists guiding AGS’s paid media spending, email and CRM programs
- Work closely with Business Development and Regional (field) marketing to optimise for co-marketing and event opportunities
9
Experience For Senior Manager Performance Marketing & Analysis Resume
- Lead the U.S. eCommerce Digital Marketing and Visual Marketing teams
- Strategic planning of annual and seasonal ecommerce marketing budgets
- Take an active role in developing and executing the strategy for mobile and social media
- Well-versed in all aspects of marketing, specifically depth in ecommerce and branding
- Think creatively and bring innovative ideas to the marketing organization
- Scale paid search, paid social and other biddable median channels using the latest digital marketing techniques
- Build a testing and optimization culture, infrastructure and process capable of hundreds of annual tests, leveraging daily learnings
10
Experience For Head of Performance Marketing Products Resume
- Invest in our infrastructure to automate everything and improve the efficiency of our marketing efforts
- Develop and implement a Performance Marketing program, focusing on the Social Media channels, aligned with business goals
- Provide ongoing support in quality assurance (QA) of digital marketing campaigns
- Provide digital marketing project management support around key sporting events (e.g. US Open Tennis)
- Stay abreast of current and upcoming digital marketing trends and product capabilities
- Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization
- Understand customer buying behaviors, segmentation and profiling
- Drive to be constantly challenging the norm and recommending new opportunities to increase performance
- Manage the testing framework, ensuring that the process and learnings are clearly documented and understood across the team
List of Typical Skills For a Performance Marketing Resume
1
Skills For Performance Marketing Specialist Resume
- Proven project management, self-organisation and prioritisation skills
- Good analytical skills and comfortable using Excel
- Tying details back to the big picture, thinking strategically, persuading stakeholders effectively, and executing methodically
- Proven experience in leveraging data to greatly impact/enhance marketing performance, especially utilizing data to more efficiently buy better performing media
- Marketing experience, including 2+ years as a Director and/or leading a team with direct management experience
- Strong Experience working with digital marketing and ABM tools
- Experience utilizing marketing technology to drive personalized and targeted experiences across touch points in digital paid, owned and earned channels
2
Skills For Performance Marketing Executive Resume
- Effectively leverage keyword research and bidding/targeting/placement strategy for increased campaign performance and scale
- Experience and demonstrated ability blending analytical and creative thinking
- Demonstrate a passion for ecommerce marketing with 3 years’ experience in online marketing, particularly in Display and/or PPC channels
- Experience and demonstrated success working within a retail business model
- Effectively coordinate and execute marketing programs
- Strong analytical abilities, including proven application of learnings to drive ecommerce and retail
3
Skills For Senior Manager, Performance Marketing Resume
- Experience in related positions Experience with analytics programs and marketing tools
- Prior experience in lifecycle marketing required
- Strong experience and expertise in digital marketing, paid search and SEO
- Blend of marketing & operations acumen, leadership, agility, and communication skills
- Strong knowledge and experience of Google Analytics, Adwords and Social Media advertising platforms such as Facebook, LinkedIn & Twitter
- Entrepreneurial, independent and great analytical and problem solving skills
- Proven experience leading cross-functional teams to create business results in a fast-paced environment
- Self-starter and exceptional problem-solving skills
4
Skills For Head of Performance Marketing Resume
- Superior verbal and written communications skills across all levels of the organization
- Proven ability to deliver consistently strong measurable results
- Proven experience leveraging data to greatly impact/enhance marketing performance and more efficiently buy media
- Strong experience in and high comfort with online, social media and emerging technologies; and
- Influencing product road maps, letting nothing stand in the way of clarity and prioritization
- Using test results and experience to flexibly advice on (and implement) digital marketing strategy
- Managing multiple, competing priorities simultaneously
5
Skills For Director, Performance Marketing Resume
- Analysing the effectiveness of campaigns and optimising accordingly
- Prioritizing initiatives leading to the greatest returns for the company
- Working experience with Excel functions such as pivot tables and V-LookUps
- Driving effective and efficient acquisition and reactivation for Consumers
- Identifying opportunities to improve the efficiency and effectiveness of the media spend and sharing with the wider team for approval
- Deep experience of 3+ years in one or more of the following: paid marketing, organic marketing, content marketing, or email marketing
6
Skills For Director of Performance Marketing Resume
- Experience developing and growing a high-performing team and managing consultants and external resources
- Experience managing relationships with stakeholders, collecting input/requirements, communicating plans/status and collaborating across teams
- Experience reviewing, analyzing and evaluating business systems, models, requirements and user needs
- Demonstrated understanding of online marketing and applying insights to daily work
- Experience with implementing, managing and optimising Paid Search and Paid Social campaigns (Facebook ads Manager, adWords and adWords Editor)
- Experience creating & operationalising user journeys & buyer messaging maps across multiple channels, from email nurture to online acquisition
- Experience with landing page optimizations and related A/B conversion testing processes & reporting
- Experience in digital marketing or online advertising business, especially in performance-driven marketing discipline like SEO, SEM, DMP, DSP, etc
- Deep experience in pitching new business and driving organic growth from existing client base
7
Skills For Director, Global Performance Marketing Resume
- Experience in Digital marketing, database marketing, event marketing
- Good working knowledge of marketing advertising technology
- A sound understanding of direct response metrics and measuring campaign ROI; a proven track record in assessing tangible business results
- Creative flair exemplified through proven track record of implementing successful and innovative marketing campaigns
- Experience working in a highly-matrixed organization and managing multiple groups of stakeholders
- Experience with A/B testing and optimising bid strategies across audiences, ad formats, and creative assets
- Experience with incrementality/ uplift testing in digital marketing
- Experience in Search Marketing, PLAs, Retargeting, and/or Affiliate Management
- Strong analytical thinking and problem-solving
8
Skills For Performance Marketing Analyst Resume
- Experience using Marketing platforms (Marin, Kenshoo), Analytics platforms (Google Analytics, Omniture), ESPs (Marketo, Pardot) and/or CRMs
- Experience with Tag Management, Ad Serving/pixel technology, and reporting tools required
- Work closely with business groups including: Product, Engineering, Finance, User Experience, Legal and Amazon partner teams to deliver programs
- Previous experience working within an agency or client-side in a digital marketing role, ideally within a B2C environment
- Experience in performance marketing, 5+ years managing others
- Strong digital marketer, with executing high-impact multi-channel marketing campaigns across digital channels
9
Skills For Senior Manager Performance Marketing & Analysis Resume
- Experience managing multi-million-dollar direct-response marketing budgets across all platforms and all device types
- Experience working on performance marketing programs across social and SEM platforms
- Proven ability to lead a team, drive performance and anticipate the quickly changing digital marketing and data landscape
- At least 6 months experience in working in a collaborative and dynamic environment. This can include classroom and/or internship setting
- Experience in Social media, comprehension of analytics and problem solving, project management and cross teaming coordination
- Proven history of enabling growth via innovative and successful, data-influenced initiatives for marketing or a related purpose
10
Skills For Head of Performance Marketing Products Resume
- Experience designing or working with business strategy and/or business models & frameworks
- Demonstrated understanding of data, statistics, and interpretation with an expertise in applying analytics to real business problems
- Digital marketing or related experience with track record of increasing responsibility
- A strong understanding and passion for programmatic advertising
- Consulting experience
- Experience working with external agencies or vendors
- Experience in lead generation, SEO, email, and other disciplines within acquisition marketing
- Performance Marketing track record/experience
- Previous experience of managing paid acquisition campaigns
List of Typical Responsibilities For a Performance Marketing Resume
1
Responsibilities For Performance Marketing Specialist Resume
- Highly numerical and excellent MS Excel skills
- Adapt to a rapidly evolving market; accustomed to being flexible and agile to accommodate changing priorities as market conditions dictates
- Past experience successfully leading data-driven marketing for a large organization and a significant budget
- Experience in leveraging site analytics for analysis / insights
- Ensure correct implementation of appropriate tagging solutions - experience of Omniture and onsite implementation advantageous
- An experienced ad trafficker; utilising DCM ad server
- Work with a performance driven mindset and is strongly motivated to develop professionally
2
Responsibilities For Performance Marketing Executive Resume
- Develop strong partnerships with cross-functional and inter-company peers
- Experience with Google Play, iConnect and other storefront subscription reporting
- Planning, managing and executing local and global paid search programs
- Reporting on marketing campaigns
- Staying current on latest technology and trends in mobile and paid social
- Coordinating internally with product development and graphics teams
3
Responsibilities For Senior Manager, Performance Marketing Resume
- Work with brand teams to confirm ongoing marketing needs and identify any gaps in the ‘Growth Engine’ accordingly
- Build and manage reporting dashboards to drive acquisition and retention marketing
- Lead customer opportunity analytics deep dives including onboarding behaviors, loyalty signals, and engagement
- Partner with leadership and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
- Manage updates, marketing, and operations of Airbnb app in app stores, including iOS App Store, and Android marketplaces in China
4
Responsibilities For Head of Performance Marketing Resume
- Data oriented, having sound understanding of mobile user behavior and its analytics, can monitor and execute campaigns based on performance data
- Ensure best-in-class system and tool integrations, including CRM, DMP, and reporting systems
- Working in direct-to-consumer performance marketing at scale
- Track record of driving exceptional campaign results; specifically driving revenue growth with ecommerce and mobile app
- Implement the biddable buying, operations and reporting across The Sun and its associated brands and products; The Sun Mobile app, Dream Team and Sun Savers
- Prospect and develop relationships with key super-affiliates to identify innovative strategic solutions to our clients’ marketing challenges
- Exceptional analytical skills to measure the success of the affiliates programs and to expand upon that success and organically grow client accounts and improve performance metrics
- Manage the day to day of mobile and social media advertising campaigns
5
Responsibilities For Director, Performance Marketing Resume
- Develop performance marketing programs within strategic markets on time and on budget
- Stay on top of industry changes in performance marketing commercials: CPC, CPA, CPM, CPFan, CPDownload, CPLead, CPView, etc
- Ad copy generation, monitoring and guidance
- Identify opportunities to support performance attribution across marketing channels, particularly social media efforts
- Support with all Channel budgeting requirements
- Central Business Unit Marketing / Strategy & Insights and Customer teams
- Business Unit Finance Director / Business Unit Integrated Performance and Marketing Expense Director / Business Unit Financial Controller
6
Responsibilities For Director of Performance Marketing Resume
- Day to day optimisation and monitoring of key channels
- Activates 1st party strategy, taking direction from CRM team and channel leads
- Implements new products taking direction from channel and brand leads
- Owns hands own new product/features testing
- Intuitive understanding in the relationship between media metrics and business KPIs in an ecommerce context
- Provide expertise in ad technologies; Ad serving , DSP’s & social platforms in particular
7
Responsibilities For Director, Global Performance Marketing Resume
- Knowledge of other online marketing channels and their interactions, CRM, SEO etc
- Ensure the marketing objectives are fully aligned to the buyer’s digital journey
- Manage the marketing budget and forecast to drive new customer growth within ROI guidelines
- Lead the implementation and management of Farfetch performance campaigns; paid search, display, paid social and affiliate marketing for a sub-set of markets
- Manage and track media budgets and sales projections while optimizing ROI
- Proficiency with the use of digital advertising/ analytics platforms such as Google Analytics, Adobe Analytics, Google AdWords or Facebook Ads
- Highly numerate and comfortable using excel to both run campaign analysis and provide recommendations
- A passion for sports content and working in a fast-paced and entrepreneurial environment with like-minded individuals
8
Responsibilities For Performance Marketing Analyst Resume
- Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs, arrays)
- Monitor and optimise against core KPI performance – traffic, CVR, Average order value (AOV), ROI, Revenue, New Customer % split, Engagement
- Manage the timely delivery of POs and approved invoices on a monthly basis to maintain timely payment of both agency and media costs
- Build Go-to-market plans to drive awareness and adoption of Facebook’s business solutions
- Set standards and drive the operational digital experience (include – user experience, assets, digital demand tactics such as offer management and the project management of paid media, live person and search engine optimization (SEO), event planning and execution and response management.) in support of the strategy
- Fast learner with eager to learn new things
9
Responsibilities For Senior Manager Performance Marketing & Analysis Resume
- Financial systems maintenance and Financial Reporting Booklet updates. (10%) CSE Business Unit Direct Marketing Expense management (Business Unit Marketing, Customer and Strategy & Insights as well as Global Charter coordination which is become heavier due to Europe Group’s role on coordination eliminated). (35%)
- Franchise Operations Finance teams
- Europe Group / Corporate Finance teams
- Implement the strategy across all biddable channels: paid search, paid social and programmatic, across all consumer platforms (desktop/mobile/tablet/...)
- Day to day channel management
- Identify key performance levers for each channel and apply learnings across group’s brands
- Helps to localise channel approach based on day to day market observations
10
Responsibilities For Head of Performance Marketing Products Resume
- Day to day optimisation responsibility for one of the group regions AM+LATAM, APAC or UK+EU
- Highly numerical and excel master
- Assessing the relevant audiences across a vast array of traffic sources (e.g. websites, search and social media) globally to size Ericsson’s digital opportunities,
- Adopt and support the team in a continual ‘test and learn’ approach to all paid media activation
- Commercially focused and driven with the ability to work towards metrics and manage budgets
- Work closely with internal and external tech resources to build out online marketing capabilities in order to improve effectiveness and efficiency of our campaigns and processes
- Collaborate with other digital marketing team members to ensure strategies are in line and guidelines been met
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