Marketing Manager / Associate Resume Sample

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Jedediah Swaniawski
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Work Experience


Associate Digital Marketing Manager
07/2016 - PRESENT
Los Angeles, CA
  • In partnership with SDMM, serve as a key partner to agencies and internal production
  • Work with mom & pop agencies to develop social assets based on AOR/main agency templates and style guides
  • Lead campaign coordination and information sharing with EMEA digital marketing managers and EMEA engagement team; elevate “red flags” to SDMM
  • Liaise with PR and 1st party on any 1st party opportunities
  • Key product & assortment information to inform campaign prioritization (gathered in partnership with product management)
  • Coordinate with marketing teams, design team and digital agency to execute on and manage identified projects
  • Collaborate with designers, writers, web developers, and project managers to ensure the highest quality website content
  • Partner with product and online customer marketing teams to effectively launch and promote new products online
Asset Management Country Marketing Manager Associate
11/2011 - 01/2016
Phoenix, AZ
  • Switch from one project to another seamlessly, effectively prioritizing competing priorities and deadlines
  • Business experience
  • Experience working with digital marketing and social media, including channel, content, and measurement strategy
  • Consumer Marketing Planning
  • Cross Organizational Collaboration
  • Consumer and Shopper Insight
  • Distributor’s Marketing/Digital teams
  • EU/GMIT Digital teams
  • Legal and Regulatory
Product Marketing Manager / Associate
09/2008 - 05/2011
New York, NY
  • REDFUSE / Digital agencies
  • Maintain day-to-day agency relationship around email creative & execution
  • Assist with Loyalty Program communication business rule development, deployment, and enhancements
  • Monitor email deliverability performance & proactively resolve potential issues
  • Execute & improve testing methodology for overall email performance improvements
  • Perform quality control checks & best practices to produce work that is error-free
  • Provide reporting & summaries of performance for campaigns & channels

Education


Washington State University Vancouver
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • A strong functional understanding of Display, Search, Social Media, Programmatic, Influencers, Apps & Mobile, Ecommerce, Video Seeding, Kids Content, Games, General Web Navigation and Usability, CMS
  • Strong analytics skills; ability to measure and effectively communicate results
  • Attention to detail, clarity of thought and excellent written and verbal communication skills
  • Strong communication skills (oral and written) in both Chinese and English
  • Strong communicational, co-ordinational and project management skills
  • Very strong communication and collaboration skills
  • Strong experience working cross-functionally to drive alignment while meeting department goals and timelines

How to write Marketing Manager / Associate Resume

Marketing Manager / Associate role is responsible for design, powerpoint, english, marketing, retail, training, database, planning, reporting, research.
To write great resume for marketing manager / associate job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager / Associate Resume

The section contact information is important in your marketing manager / associate resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager / Associate Resume

The section work experience is an essential part of your marketing manager / associate resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager / associate responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager / associate position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Manager / Associate resume experience can include:

  • Strong negotiation skills as both a strategic advisor and direct negotiator for a broad variety of Interactive services
  • Excellent design skills, particularly in Powerpoint presentations and slide decks
  • Excellent communication skills and ability to juggle multiple projects
  • Stellar writing and communication skills; An ability to convey complex ideas in clear and compelling ways
  • Prior experience managing a product focused website/digital property
  • Clearly & effectively communicate to an audience for presentations and training

Education on a Marketing Manager / Associate Resume

Make sure to make education a priority on your marketing manager / associate resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager / associate experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager / Associate Resume

When listing skills on your marketing manager / associate resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing manager / associate skills:

  • Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically to solve problems
  • Strong project management, organization planning skills
  • Strong team player who can work with internal and external partners effectively
  • Excellent communication skills and ability to present to business partners on a regular basis
  • Self-starter with proven ability to work effectively as part of a global team
  • Exceptional writing, language, and technical skills

List of Typical Experience For a Marketing Manager / Associate Resume

1

Experience For Associate Digital Marketing Manager Resume

  • Excel skills for measurement tracking
  • Presentation design skills - keynote and/or Powerpoint
  • Experience in all-rounded marketing
  • Strategic paid acquisition marketing experience
  • Strong background in data analytics, including Google Analytics
  • Experience of multi-channel marketing strategies, preferably B2B
  • Experience working on an entrepreneurial marketing team
  • Manage ratings and review as well as referral program vendor relationships to ensure full optimization of our contract and consumer experience
2

Experience For Asset Management Country Marketing Manager Associate Resume

  • Collaborate with internal marketing teams to execute digital marketing tactics that support the broader brand & digital marketing strategy
  • Contribute to building strategy by advising on current digital trends in conjunction with Digital Marketing Lead
  • Handle all digital marketing efforts across online paid channels including: SEM, Display, Retargeting, and Paid Social
  • Collaborate with Digital Marketing Manager (DMM) on overarching digital marketing strategy
  • Knowledge of all aspects of marketing communications, including social and traditional media, web, search marketing, etc
3

Experience For Product Marketing Manager, Associate Resume

  • Collaborate with Digital Marketing Lead on overarching digital marketing strategy
  • Manage and assist with execution of digital marketing campaigns focused on inbound marketing, demand generation, online visibility and lead generation
  • Metrics planning and tagging
  • Collaborate with internal and external partners to maximize conversions and marketing ROI through co-marketing and other partnerships
  • Oversee the creation of marketing and advertising assets for console and Steam digital releases
  • Manage marketing beats calendars for upcoming products
4

Experience For Product Marketing Manager / Associate Resume

  • Responsible for monthly reporting of digital metric associated with digital properties, adverting initiatives, and social platforms
  • Provide guidance and support to EUC Brand Marketing teams on the briefing, deployment and performance of Digital Campaigns
  • O Plan, coordinate and analyze global category marketing initiatives across digital channels driving awareness, acquisition, sales and retention
  • Case studies, look book creation, identifying the right influencers, coming up with creative influencer led ideas,
  • Shape thinking on the digital implementation of targeting and segmentation strategies
  • Develop and execute Google AdWords, Bing Ads, GDN, and any paid acquisition channels/tests we’re running
5

Experience For Associate Influencer Marketing Manager Resume

  • Continually stays aware of emerging trends, technology, and/or opportunities for new traffic sources or improvements to existing traffic sources
  • Excels at collaborating with team members and working at a fast pace
  • Proactively uncover up and coming influencers
  • Assist with execution of digital marketing programs and processes across multiple areas of business
  • Work in collaboration with vendors as well as IS to oversee product content and product data feed ensuring accuracy and efficiency
  • Support the Digital Mandate for EUC (via the Digital Knights) and for WE (via the EMEA Digital Marketing Network)
  • Platform features and reporting data available
  • Develops recommendations for landing page optimizations and A/B tests to improve paid media conversion rate
6

Experience For Pyr-marketing Manager / Associate Manager Resume

  • Self-motivated, dedicated, & positive approach to marketing
  • Initiate projects with Portfolio Marketing, Operations, Web Production and Strategy and Analytics on high value web pages to increase engagement metrics (20%)
  • Provide consistent feedback on improvement methods for overall CRM, SMS, and Loyalty programs
  • Develop integrated marketing ideas cross a variety of selling categories. Includes collaborative and individual ideation. Strong marketing writing and layout are required
  • Project manages sold programs across digital media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage to budgets
7

Experience For HBO Associate Product Marketing Manager Resume

  • Leverage methodical performance analysis to influence/support campaign strategies
  • Exceptional data skills including strong command of web/mobile analytics and Ad Tech concepts and platforms (Adobe, DoubleClick, AppsFlyer, Oracle Marketing Cloud )
  • Entrepreneurial:Comfort with Fast paced and goal oriented environment
  • Bachelors in relevant discipline
  • Devise strategies to drive online traffic to social channels, eCommerce partner sites, and Spectrum Brands owned websites
  • Generate, curate, and manage all published content (images, video, and written)
  • Manage the online review process via Amazon’s Vine, Bazaarvoice, and our own “First Look” program
  • Evaluate consumer research, market conditions, and competitor data
  • Improve the usability, design, and content company websites; and manage company website redesigns
8

Experience For Associate Digital Marketing Manager, WPI Resume

  • Develop and expand community and influencer outreach efforts
  • Develops and project manages digital programs including email communications, digital and social advertising, search marketing (SEO/SEM), website design/development, mobile marketing, promotions and emerging opportunities
  • Develops & executes social media advertising campaigns including targeting methodology and ad format guidance across various social communities (e.g. Facebook, Instagram, Pinterest, etc.)
  • Provides input on content media strategy and best practices across various platforms and social communities (e.g. website, email, microsites, sweepstakes, Facebook, Pinterest, Instagram, YouTube, Google+, etc.)
  • Providing ongoing POV’s on digital competitive activity, trends and roadmap future enhancements and their projected business impact
  • Identify and define segmentation/audiences for lifecycle marketing campaigns and corresponding content marketing framework
9

Experience For Associate Product Marketing Manager, Intern Resume

  • Develops brand content guidelines clearly articulating brand style, tone and voice
  • Understands and maintains proper usage of the brand’s voice
  • Ensures all content successfully resonate with target audience(s)
  • Establishes brand communication, acquisition and engagement goals
  • Works to establish/gain efficiencies and scalability within organizational/departmental processes and protocols as it pertains to digital & social marketing execution
  • Collaborates to design and develop innovative digital programs that directly align with business objectives
  • Listens, participates and reports on online conversations. Facilitates consumer relationships in social media ensuring timely responses to consumer posts and questions (within 4 hours)
  • Assists in collecting research and proactively bringing new perspectives to a project
  • Monitors competitor’s successes and shortcomings, as well as relevant brands that exhibit best in class digital marketing programs
10

Experience For Associate Digital Marketing Manager, Vogue Resume

  • Ensures that all CBI digital marketing programs meet beverage alcohol legal requirements
  • Escalates issues and flags potential concerns to appropriate personnel based on established crisis management plan
  • Keeps informed of industry activities as well as new digital approaches, resources, opportunities and best practices techniques
  • Represents the company/brands during trade shows, cultural events, exhibitions, and other organized key initiatives where relevant to develop and curate social media content
  • Coordinate site experience updates, including seasonal, brand and new product refreshes, scrubs, promotional changes, cross sell updates, etc
  • Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of digital experience tactics
  • Strong familiarity with digital marketplaces and setups of digital product launches from either the operations or business side

List of Typical Skills For a Marketing Manager / Associate Resume

1

Skills For Associate Digital Marketing Manager Resume

  • Proven experience managing 3rd party providers and vendors to achieve business objectives
  • Analytical skills and ability to aggregate data from different sources into one comprehensive picture
  • Demonstrated team player with strong project management capabilities who can coordinate multiple projects within a fast-paced, dynamic work environment
  • Working experience in building and maintaining web pages in multiple languages within a content management system (CMS)
  • Understanding and experience in how different digital channels work together to meet marketing objectives
  • Working experience in digital marketing within consumer and/or healthcare channels
  • Working experience creating mock ups and workflows either first hand or thru an agency
2

Skills For Asset Management Country Marketing Manager Associate Resume

  • Working experience in a regulated environment
  • Programming experience with php, Javascript, etc
  • Working knowledge and real-world experience in planning, managing and executing digital marketing measurement plans and programs
  • High comfort level in interpreting and evaluating data, helping to develop strategies and translating them into effective marketing programs
  • Excellent understanding of branding, digital marketing and advertising principles
3

Skills For Product Marketing Manager, Associate Resume

  • Experience leading and handling SEM, marketing database, Paid Social, and/or Display advertising campaigns and tools used to support efforts
  • Experience with Digital Campaigns: planning, briefing, execution, reporting
  • Marketing experience including digital marketing
  • Experience in marketing, advertising, product, consulting, or entrepreneurship
  • Experience in managing digital campaigns, marketing budgets and handling external agencies and vendors
  • Experience working in a digital marketing role
  • Experience working successfully with social media channels in executing social/community plans
4

Skills For Product Marketing Manager / Associate Resume

  • Experience managing multiple strategic clients including ownership and oversight of large budgets
  • Experience with basic front end coding including HTML CSS & JavaScript
  • Strong familiarity with core digital marketing functions: SEO, SEM, email, social media, content marketing, analytics, etc
  • Experience with In-house consulting
  • A solid knowledge of cross-medium traffic flow and the marketing communication ecosystem of Paid-Owned-Earned Channels
5

Skills For Associate Influencer Marketing Manager Resume

  • Solid knowledge of digital analytic and monitoring tools (e.g. Google Analytics, Sysomos, etc.) ,
  • Experience with A/B and/or multivariate testing
  • Experience integrating online campaigns with customer relationship management tools (Salesforce, Microsoft Dynamics)
  • Experience working in a hyper-growth industry with international complexity
  • Experience with SaaS and/or the media and advertising industry
6

Skills For Pyr-marketing Manager / Associate Manager Resume

  • Experience working on a cross functional team
  • Complex digital marketing experience from agency or premium consumer brand (3+ years)
  • Experience with analytics tools and reporting for platforms such as Google Analytics and Salesforce
  • Knowledge of a foreign language and/or experience with working with translation vendors
  • Experience in a B2B or digital marketing role
  • Experience in a digital marketing/communications role
  • Familiarity and experience working with Google Analytics and Google Tag Manager
  • Familiarity and Experience utilizing web content management systems
7

Skills For HBO Associate Product Marketing Manager Resume

  • Nurture strong working relationship with the Regional Digital and Global Digital teams on behalf of EUC
  • Experience with web analytics and reporting tools (Google Analytics)
  • Partner with cross-functional teams to develop and deploy effective marketing campaigns with measurable goals within mutually agreed timelines
  • Experience in digital marketing in a B2B environment
  • Experience with Agency Management: Creative Agencies, Media Agencies, Search Agencies
8

Skills For Associate Digital Marketing Manager, WPI Resume

  • Broad knowledge of user experience principles and digital channel best-practices
  • Experience of pharmaceutical/healthcare industry
  • Experience with digital analytical tools (e.g. Google Analytics, YouTube Analytics, Adobe Analytics)
  • Advanced experience with Excel considered as an advantage (i.e. ability to create macro based visual reports)
  • Medical device or healthcare experience in a regulated environment
  • Build rapport and relationships with variety of stakeholders with diverse cultural backgrounds, expertise and experiences
  • Use independent judgment to organize and prioritize work, manage resources to achieve goals
  • Demonstrated self-starter with a high energy level
  • Digital: 2+ years of digital marketing experience
9

Skills For Associate Product Marketing Manager, Intern Resume

  • Quantitative mindset:2+ Years of data driven experience preferably in online direct marketing space
  • Proven track record managing and executing successful CRM programs
  • Participates in consumer insight activities related to brand, product & marketing digital experiences – and at the pre-, at- and post-purchase cycle
  • Manage all updates to Oracle site platforms utilizing Experience Manager and BCC
  • Experience with CMS solutions, web optimization, email marketing, Google Analytics/web analytics
  • Regularly check functionality of all Electrolux branded sites and coordinate workflows to maintain and fix in the most effective manner
  • Experience in B2C or B2B customer-driven digital marketing, advertising, or eCommerce
10

Skills For Associate Digital Marketing Manager, Vogue Resume

  • Experience managing and optimizing programmatic display within a DSP or ad exchange. (30% of job requirement)
  • A good understanding of SEO best practices and optimization techniques.(10% of job requirement)
  • Creating and tracking lead generation campaigns, including landing pages, ads and analytics for conversion tracking
  • Reporting on daily, weekly, monthly, quarterly, and annual performance, including providing post-mortem analysis and key findings from tests and promotions
  • Working knowledge of Paid Search platforms such as Google Adwords
  • Work with multiple teams including sales, marketing operations, IT, sales ops and field marketing
  • Execute Social campaigns (work with advertiser on booking & executing social - Instagram Takeovers, Pinning Parties, Twitter Parties)
  • Baseline understanding of brand marketing, sales, and channel marketing within the video game industry

List of Typical Responsibilities For a Marketing Manager / Associate Resume

1

Responsibilities For Associate Digital Marketing Manager Resume

  • Multi-task and prioritize needs to drive the business at large
  • Oversee and enforce IA of all mheducation.com pages to ensure SEO and improve product discovery, search and ecommerce customer experience (10%)
  • Consulting with marketing teams on their digital marketing tactics and optimizing them using our technology, tools and channels
  • Recommending and supporting the creation of themes and epics for web development
  • Advanced understanding of SEM using Google AdWords, Bing Ads, and other paid search platforms. (60% of job requirement)
  • Assist with the management of subscriber data, import and segmentation using a combination of marketing cloud tools and database queries
2

Responsibilities For Asset Management Country Marketing Manager Associate Resume

  • Develop email campaigns, including marketing automation for lead capture and nurture
  • Work within a cross-functional team to evaluate, conceptualize, plan, and execute new revenue driving components of the online marketing programs
  • Inclination to keep learning and doing new things
  • Work with creative, advertiser and planning team on building custom digital ad units
  • Partner with GBM teams to utilize reporting to make data driven decisions
3

Responsibilities For Product Marketing Manager, Associate Resume

  • Creative, strategic thinker; capable of combining data analysis with novel approaches to solve problems and find new opportunities
  • Develop and execute strategy on search engine optimization, using tags, keywords, keyword phrases, meta descriptions and content
  • Execute lead generation marketing programs in APAC
  • Work closely with the APAC and global marketing teams
  • Graduate qualifications in the field of IT, business, or marketing
4

Responsibilities For Product Marketing Manager / Associate Resume

  • Collaborate in the development of annual social and digital support plan including KPI’s across all brands
  • Responsible for the development of review acquisition program, extending but not limited to key customers and trade partners
  • Execute overall digital marketing strategy. Develop, launch, analyze, and iterate campaigns
  • Collaborate with internal and external partners to create and update digital assets, such as Sitecore websites, Unbounce landing pages and Pardot emails
  • Monitor advertising and promotion expenditure on assigned projects to deliver them within agreed budgets
  • Data-driven, with an ability to analyze campaign results and determine ROI, as well as utilizing that data to drive optimizations and make decisions
5

Responsibilities For Associate Influencer Marketing Manager Resume

  • Become a digital evangelist for Southern Living
  • Execute Native campaigns (work with advertiser and edit in executing native)
  • HTML review and editing capabilities. Familiarity with css
  • Self-starter with the ability to work independently as well as transparently within a high-performing and supportive team
  • Consumer/Customer Focus, Relationship building
  • An ability to make independent, educated decisions on Digital Marketing topics, with minimal guidance
  • Learns and can use basic IM tools Sysomos, iRMS and social platforms
6

Responsibilities For Pyr-marketing Manager / Associate Manager Resume

  • Assists in competitive analysis and shares trend stories internally with the team. Participates in culture jams
  • The Associate Digital Marketing Manager is responsible for the following key functions/activities for the Home Care and SDA North American brands ‒ assisting in the development of strategic digital marketing
  • Digital activation including: brand websites, eCommerce and enewsletters
  • Works enthusiastically, respectfully and collaboratively with marketing teams, IT and consultants to design and/or apply concepts into best class website interfaces, website experiences, and website assets that meet internal and industry business objectives and that conform to brand style directives
  • Coordinate workflows with internal teams, external consultants and third party development partners to ensure flawless execution of best in class website, testing, and content automation efforts
  • Research and understand digital marketing best practices, processes and standards and apply them to designated projects and testing plans
  • Manage and execute digital email campaigns utilizing Watson Marketing Automation system
  • Participate in the development and management of the deployment and site testing calendar, and site roadmap
  • Works with the IT department and DTC Sales to understand the functionality of various eCommerce solutions, including but not limited to: Auto order, electronic data interchange, part stock, order entry touch, web order entry
7

Responsibilities For HBO Associate Product Marketing Manager Resume

  • Coordinate and manage strategic site partners including review platforms, site locator maps, host servers
  • Manages vendor selection process and relationships with digital agencies, freelancers and research firms; and ensures they are tracking to schedule and performing to standards
  • Establishes relationship with third party eCommerce vendor in order to ensure maximum performance of solutions, and to promote the functionality, usability and ongoing enhancements of such solutions
  • Assists in the budget process including PO generation, vendor set-up and invoice management
  • HTML, IBM Marketing Cloud, Oracle Platforms, Workfront Project Management
  • Deliver reporting and insight that accurately measures the delivery and performance of email campaigns on a monthly and quarterly basis
  • Maintain databases, records, files and spreadsheets for all projects
  • Experience with one or several of the following is an asset: Adobe AEM management and maintenance, Adobe Creative Cloud (i.e., Photoshop, Illustrator, InDesign, Dreamweaver), Basic
  • Assist with the overall CRM strategy across all media channels and audience types to align with business goals and drive sales and traffic metrics
8

Responsibilities For Associate Digital Marketing Manager, WPI Resume

  • Develop, test, and roll-out programs to drive engagement, new customer acquisition, retention, and higher life-time value
  • Help to manage the marketing technology stack including selecting solutions, integrating them into existing systems and processes, and providing support for their use by the digital team
  • Lead definition and implementation of technical and business related communication needs
  • Assist with PPC technology platform management (Kenshoo/DoubleClick/Marin)
  • Strong knowledge of digital space including, but not limited to social media (Pinterest, Instagram, Facebook, Twitter, Vine etc.), blogs and websites, PR, SEO, Email and Google Analytics
  • Possess advanced Microsoft Excel capabilities, as well as an understanding of Content Management Systems (CMS) and site Digital Asset Management (DAM) tools
  • Delivery of ongoing reporting and analysis of digital marketing programs and select business focus areas on a monthly basis to identify key trends and recommended actions
  • Analyze customer web journey and identify opportunities to accelerate lead collection and online ordering/add to cart metrics
  • Collaborate with centralized division resources for best in class digital learning and reapply into Synthetic Biology and Sample Prep
9

Responsibilities For Associate Product Marketing Manager, Intern Resume

  • Lead the development, maintenance and ongoing evolution of Spectrum Brands GBA overall social strategy, analyzing results on an ongoing basis, establishing best practices and overseeing the implementation across Brand Marketing (category teams), Retail and eCommerce
  • Create and/or leverage content and assets with a high understanding of client products and services
  • Assist in development and quality assurance of online assets and websites
  • Key digital, content and social media professional – understand Liberty Hardware objectives and strategies to drive win-win situations
  • O Use strong analytical ability to define, track, and analyze end-to-end CX across multiple channels and customer touch points to make recommendations. Build relevant KPI’s and metrics into campaigns. Present high-level analytics and identify areas for optimization
10

Responsibilities For Associate Digital Marketing Manager, Vogue Resume

  • Support the Digital Business Manager, Content Strategy to develop and execute plans to support product launches from the 1P and digital marketing sides
  • Self-motivated, confident, energetic, and able to evangelize digital content within the organization
  • Proficiency in PowerPoint, Excel, and Adobe Photoshop
  • Leads the development and delivery of holistic digital marketing, processes and technology, guided by reporting and a thorough ROI analysis across the entire sales funnel
  • Develops an Omni Channel strategy integrating all relevant digital channels to optimize and ensure a superb customer experience while meeting efficiently and effectively the business objectives
  • Partner with other digital team members to develop, execute and measure integrated digital marketing campaigns, aligned with business partner goals and KPIs
  • Contribute new ideas to the team as part of our Digital Marketing think tank, share and collaborate ideas with other like-minded people in similar roles to create a best in class digital marketing strategy

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