Marketing & Business Development Resume Sample

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Lelah Ziemann
659 Schowalter Pines,  Boston, MA
+1 (555) 961 2817

Work Experience


Marketing & Business Development Manager
05/2015 - PRESENT
Phoenix, AZ
  • Lead team responsible for market development activities within CI, focused on identifying, developing and implementing organic growth strategies
  • Work with the business leaders to assist each business vertical in understanding their market needs and developing their market strategy
  • In collaboration with the business VP-GM and Business Directors, design, guide, recommend, and implement entry into new markets, segments, and channels
  • Designs, implements and follows up all locally or centrally initiated sales support programs, campaigns, marketing initiatives, special offers, etc. administrated via PM
  • Provides standard monthly commercial reporting like MCU and others for commercial leadership
  • Via PM, provides KPI’s for the evaluation of sales efficiency and effectiveness for review by sales staff like lost deal analysis, pipe line report and others
  • Maintains, analyzes and distributes additional sales efficiency and effectiveness information from other centrally or locally available tools and processes
Marketing & Business Development
07/2011 - 01/2015
San Francisco, CA
  • Provide support to the Systems team for testing and operational support
  • Assist Corporate Strategic Marketing team with special projects up to, but not limited to, RFP responses, sales analyses, promotional data, Lottery conversions/implementations
  • Work with other departments in support of site sales and support goals
  • Lead recruitment efforts
  • Responsible for managing an operational budget. Facilitates the management of the departments' expense budget, support ensuring it’s spent to maximize achievement of corporate goals
  • Acquire, update and analyze relevant information about the market and the business environment: suppliers, competitors, customers, pricing levels and other relevant market intelligence
  • Transform data/information into agreed intelligence reports and presentations to management, colleagues etc
Intern, Marketing & Business Development
11/2008 - 05/2011
Phoenix, AZ
  • Coordinates, monitors and follows-up on all market data that improves efficiency and effectiveness of VFS commercial staff and its processes
  • Coordinates, monitors and follows-up on effective VFS market segmentation in cooperation with dealers and Volvo Group product companies
  • Coordinates, monitors and follows-up on local or central performance improvement initiatives (e.g.: satisfaction indices, customer surveys, benchmark initiatives)
  • Develops and executes marketing plans and programs that are complimentary to the Lottery’s marketing strategies, including new game launches and game promotions for both long and short term goals
  • Recommend solutions for declining game performance through promotions, enhancements, replacement or retirement of the game
  • Monitor and analyze game trends and activities and provide recommendations on data
  • Coordinate marketing research and focus group efforts between the Lottery and SGI Corporate Insights team
  • Create and maintain a marketing budget that seeks effective sales and revenue objectives

Education


DeVry University's Keller Graduate School of Management
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • Excellent written and verbal communication skills, strong creative and analytical capabilities
  • Possesses strong interpersonal skills to effectively work with Account Directors, clients and as a team with other Account Platform Coordinators
  • Demonstrates excellent communications, negotiation, and public relations skills
  • Excellent communication skills with background in developing and summarizing complex information for multiple executive audiences
  • Strong planning and time management skills – critical path, production delivery, logistics
  • Strong computer skills including MS Excel & Word
  • Strong Critical thinking and detail oriented analytical skills

How to write Marketing & Business Development Resume

Marketing & Business Development role is responsible for excel, marketing, analytical, business, planning, leadership, organizational, interpersonal, government, training.
To write great resume for marketing & business development job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing & Business Development Resume

The section contact information is important in your marketing & business development resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing & Business Development Resume

The section work experience is an essential part of your marketing & business development resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & business development responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & business development position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing & Business Development resume experience can include:

  • Strong organizational and planning skills, an attention to detail, and an appreciation of deadlines and goals
  • Marketing and sales copywriting skills are essential
  • Possess a track record of impacting the business bottom-line and achieving targets and developed coaching, leadership, communication and interpersonal skills
  • Communicate effectively marketing events and activities
  • Experience and proven track record in developing a new market
  • Proven and successful relevant experience in strategic marketing, B2B business development and sales in the Fashion Industry

Education on a Marketing & Business Development Resume

Make sure to make education a priority on your marketing & business development resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & business development experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing & Business Development Resume

When listing skills on your marketing & business development resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing & business development skills:

  • Exceptional communication & presenting skills, including experience presenting to senior leadership
  • Solid strategic thinking and problem-solving skills
  • Strong organizational and tracking skills for maintaining prospect lists and statuses
  • Good presentation skills with an ability to present on new ideas and provide insights through visual, vocal and written story-telling
  • Excellent writing, communication and technology skills
  • Strong interpersonal skills, including pleasant nature and ability to influence others

List of Typical Experience For a Marketing & Business Development Resume

1

Experience For Marketing & Business Development Manager Resume

  • Excellent written and verbal communication skills, and organizational, planning and project management skills
  • Role-model marketing competencies and proven track record of building strong marketing function at regional level
  • Strong business and financial acumen with demonstrated success in all aspects of marketing strategy, tactical development and execution
  • Identifying opportunities by clearly defining the testing methodology, execution and prioritisation into the product roadmap
  • Having an understanding of strategy, planning, execution and campaign management and strong project management expertise
  • Proven portfolio successes across various stages of product lifecycle including growth drivers such as market share gain, market shaping and driving adoption
  • Relevant experience in Media sales, marketing and advertising
  • Determine best practices for the delivery of efficient, cost effective marketing programs
  • People oriented – high level of customer service, with the ability to quickly build strong working relationships
2

Experience For Director of Marketing & Business Development Resume

  • Experience of delivering presentations to senior executives, sales managers and sales teams across large sales organisations
  • Implement continuous improvement and monitor effectiveness of Accessory Core Process, including Dealer Action Plans
  • If management experience in a marketing and business development role
  • Strong understanding of market access, healthcare policies, external environment across key markets
  • Highly influential, impacts via influence including experience in matrix organisations
  • Continuously evaluate target market sectors in order to stay up to date on trends and be informed of opportunities prior to becoming public knowledge
3

Experience For Assistant Director of Marketing & Business Development Resume

  • Where appropriate, assist in developing practice and individual plans that help guide and prioritize activities; assist with analytics to assess outcomes
  • Work experience in Marketing and Business Development areas in the Medical Devices, Pharmaceutical or related industry
  • Establishing marketing strategy, business goals, whilst taking an iterative approach
  • Collaborating with internal partners to identify integrated, creative and mutually beneficial advertising opportunities
  • Developing new sales opportunities; identifying new partners & leads outside of the current set of media clients
4

Experience For Marketing Business Development Manager Resume

  • Collaborating with MXM marketing on lead generation programs and event management
  • Leading award coordination and submission (with MXM marketing)
  • Creating a value proposition for the Media product suite for both travel clients and other industry prospects
  • Bring in knowledge of client and competitor’s work and potential business through competitor analysis
  • Creating engagement and awareness of M&BD initiatives to achieve buy-in, support and action from across the firm’s CI technical and operations teams
  • Assist DMBD in management of Guest Services, including all aspects of the gift card program, and assisting with managing the Guest Services staff
5

Experience For Channel Marketing & Business Development Manager Resume

  • Coordinate components of live events and on-mall activations including hiring and working closely with outside vendors
  • Oversee product marketing including product launch management, sales training, presentations materials, sales tools and competitive analysis
  • Research, Design thinking workshops, Strategic planning, Ideation, Storytelling, Value proposition
  • Design a strategic response: Naming, Messaging/positioning, Brand narrative, Visual expression, Big IDEA, Interaction
  • Internal communications management, including newsletters and editing key messages and content to support external marketing activity
  • Manage the budgeting and forecasting with the individual marketing team owners
  • Pitch business with new and existing clients, often in collaboration with our other business lines ensuring maximum exposure of BCG’s capabilities
  • Be agile in changing and reallocating of dollars on business needs
6

Experience For VP of Sales, Marketing & Business Development Resume

  • Knowledge of EY's products and services, and an understanding of the business issues facing the CI’s Financial Services market place
  • Manage proactively the portfolio of local product portfolio including relevant registrations
  • Develop and implement marketing tools to support the sales activities
  • Develop a professional marketing team
  • Conduct promotional events & organize incentive trip in line with marketing strategy
  • Utilize CRM tools such as Salesforce.com to track all pertinent account information and onboarding progress
7

Experience For Product Marketing & Business Development Resume

  • Champions the firm’s brand internally and externally; ensures full compliance with the brand strategy and messaging for the firm
  • Responsible for managing a national Specialty Advisory Group (“SAG”) focused on the legal sector
  • Assures that staff understand and adhere to all laws, statutes and regulation regarding antikickback,
  • Serve as face of the agency to all incoming client referrals
  • Develop strategy for services / solutions beyond products to bring value to customers and differentiate
  • Direct, coach & mentor team members and guide a team towards successful execution on marketing plans
  • Is a big picture thinker using broad global perspective to develop actionable, high-value strategies
  • Develop, prepare, and implement strategies and plans for business development, marketing, public relations and sales
  • Leverage existing and past clients to source new business for BCG
8

Experience For Marketing & Business Development Representative Resume

  • Lead Local Marketing Strategy
  • Conduct reporting to support activity and plan review
  • Assist in managing budgets where appropriate
  • Support recruiting and integration of lateral lawyers into Firm
  • Become knowledgeable on branding/industry trends and attend industry conferences
  • Collaborate with other Interbrand offices and marketing teams in “One Firm” spirit
  • Motivation and discipline to work independently as well as contributing the team’s culture and progression
9

Experience For Marketing & Business Development Memory Products Resume

  • Collaborative and willing to work with others to create high impact outcomes
  • Expertise in business development, event planning and strategic account pursuits
  • Special Circumstances:(Night work, Overtime, weekend working etc.)
  • Develop and maintain an adequate database structure, to assure easy access to desired information
  • Build and maintain a network of internal and external contracts/sources
  • Evaluate, select, contract and appraise market research firms
10

Experience For Manager, Marketing & Business Development Resume

  • Improve the business research process on a continuous basis
  • As part of the management team contribute to the achievement of the overall business goals
  • Work closely with vendors and local Casinos Management Teams
  • Excellent writing skills. Attention to detail. Ability to understand and deal with complex material and concepts. Demonstrated intellectual curiosity and interest in learning the firm’s work
  • Outstanding interpersonal skills, leadership, and diplomacy – the ability to gain consensus through influence, presence, and positive discussion is critical to success
  • Flexible and adaptable working with various personalities
  • Managing key client relationships through EY’s Assessment of Service Quality programme; and maintenance of account plans and the CRM database (InterAction)

List of Typical Skills For a Marketing & Business Development Resume

1

Skills For Marketing & Business Development Manager Resume

  • Demonstrated leader of community experience and experience of developing strong teams, preferably with a technical background
  • Strong coaching, leadership, communication and interpersonal skills
  • Good analytical and IT/documentation skills
  • Strong written and verbal communication skills in Vietnamese is advantageous
  • Ideally 8 years of proven experience, working in a similar role and position, in a professional services environment
  • Be confident using MS Office with intermediate excel skills
  • Successful time management skills
  • Prior experience working directly with partners, practice area leaders and senior professionals required
  • Technical proficiency in core marketing skills
2

Skills For Director of Marketing & Business Development Resume

  • Demonstrate Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement.​Demonstrated Role Model Leader Characteristics
  • Ensure proper financial and administrative controls are effectively implemented
  • Marketing, Communications, Retail and Technology experience required
  • Expertise and experience in developing and implementing marketing strategy, preferably in a specialty or technical context
  • Experience working directly with partners and other senior stakeholders in managing and delivering projects
  • Stakeholder management including supporting opportunities to up-skill the business and improve marketing capability
  • Experience working in a marketing manager/work winning position, in a professional services environment
  • Experience and interest in eCommerce and Marketing (Digital Marketing, Social and Offline Marketing)
3

Skills For Assistant Director of Marketing & Business Development Resume

  • Demonstrated track record of delivering results in B2B marketing, business development and/or key account management
  • Proven track record in driving or delivering product development and innovation
  • Demonstrated strategic thinking and problem-solving capability
  • Experience in working in an international environment, working across broders and timezones and in "virtual" teams
  • Familiarity and track record of executing programs to drive target marketing, commercial effectiveness and overall sales
  • Build professional networks, forge strong working relationships and coach senior executives
  • Visualisation/infographic and copywriting experience
  • Marketing experience is desired but not required
4

Skills For Marketing Business Development Manager Resume

  • Demonstrated ability to develop and implement strategic marketing plans
  • Very strong knowledge of Microsoft Office products including PowerPoint, Excel and Word
  • At least three (3) years experience in health care marketing management, preferably in
  • Develops marketing activities that contribute to the achievement of the desired client experience
  • Marketing/business development experience within a professional services environment
  • Experience in sales or marketing
  • Demonstrable experience in account management, operating within a complex client service team within a professional services environment
  • Demonstrable experience in account management, operating within a complex client service team
  • Experience working in Government, or in a government-focussed role in the private sector would be an advantage as would a keen interest in the public sector
5

Skills For Channel Marketing & Business Development Manager Resume

  • Demonstrated initiative and ambition with a pro-active attitude
  • Experience in the global e-commerce business and in SEA region
  • Experience and interest in eCommerce
  • Setting and monitoring the CI M&BD budget and reporting on budget variance and forecasts
  • Leading and project managing end-to-end marketing and communication campaigns
  • Managing and tracking BD support team work flow on a weekly basis
  • Building a pipeline of interns (working with HR)
  • Identifying relevant conferences for BD team to attend and supporting as needed
6

Skills For VP of Sales, Marketing & Business Development Resume

  • Representing MXM at industry networking events
  • Integrating marketing campaigns into business development plans / tactics
  • Developing local marketing and eminence campaigns
  • Understanding of strategy planning, execution and campaign management
  • Bring added value to the business, support global/regional growth strategies and contribute to differentiate Firmenich
  • Developing newsletters for external distribution
  • Assist with elevating Short Term Leasing program by working closely with the General Manager and Short Term Leasing Managers
  • Successfully identifying, onboarding and managing interns
  • Work with Premium Outlets marketing, manage regional, national and international marketing programs and take direct ownership for marketing programs
7

Skills For Product Marketing & Business Development Resume

  • Manage marketing initiatives including e-marketing, events, content, social media, partnerships, and SEM
  • Directs all daily marketing operations including providing direct oversight of the
  • Direct agency marketing efforts including digital presence, social media and content marketing
  • Multi-tasking ability to manage a high volume of incoming calls along with seeking out major new prospects
  • Develop down-stream marketing implementation plans with countries including strategic planning, resource allocation & tactical execution across the region
  • Occasionally supporting the BD MD in feeding updates into pipeline documents
  • Assists in maintaining and updating Fortna's CRM database (i.e., salesforce)
  • Work collaboratively with digital marketing to support execution of content marketing plans
8

Skills For Marketing & Business Development Representative Resume

  • Assist in coordination of placing tenant promotions on Center website and social media platforms (via Premium Outlets Marketing)
  • Provide regular coaching and feedback to center staff and assist the General Manager in assessing team performance
  • Active approach to problem-solving. Including identifies and escalates potential roadblocks or issues
  • Participates in reviews of marketing activities using measurement data and analytics to identify improvements
  • Ability and willingness to "own" projects and take responsibility for driving them forward, consulting with seniors as required
  • Live the marketing culture through cross-teaming and collaboration
  • Possess a track record of impacting the business bottom-line and achieving targets
9

Skills For Marketing & Business Development Memory Products Resume

  • Fluent in the English language both in writing and speaking; capable to communicate on a highly professional business level
  • Research and respond to all incoming unsolicited prospects, determining if the prospect fits Hatch’s growth strategy
  • Track records of obtaining new business and/or successfully negotiating client retainer agreements
  • Develop the EMEA marketing strategy for Medical Solutions BU, including all combined legacy Cardinal Health and Patient Recovery product categories
  • Support IT and modeling teams with algorithm play development and testing
  • Work with internal marketing manager to create sales and marketing materials as needed
  • Flexible, willing to travel at least 70% and able to work in a hectic environment
10

Skills For Manager, Marketing & Business Development Resume

  • Works with VP of Marketing and Business Development to determine proper
  • Maintains comprehensive working knowledge of community resources and assists
  • Discipline to work independently as well as contributing the team’s culture and progression
  • Basic understanding of web and wireless applications
  • Structure compelling stories that can be communicated creatively and succinctly
  • Distil the essence of arguments to highlight the most insightful, exciting and actionable recommendations
  • Work with stakeholders in the business to help express their ideas in a written style that is compelling and timely
  • Work collaboratively with the content team on the best way to express the ideas that are coming from the business
  • An understanding of the construction industry

List of Typical Responsibilities For a Marketing & Business Development Resume

1

Responsibilities For Marketing & Business Development Manager Resume

  • Drive business case development for new ColorPRO Technology programs and as a key member of the ColorPRO Technology project team drive marketing execution per HP’s Licensing Development Process (LDP)
  • Very good communication / presentation skills
  • Proven cross-cultural skills. And ability to excel in a highly complex matrix organization
  • Technical skills include InDesign and willingness to learn HubSpot
  • Strong customer focus and ability to build and maintain strong relationships with customers & associations across the region
  • Commercial experience in a variety of industry segments, including: NGL’s, liquids, petroleum products, and roll-on / roll off
  • Develop and sustain strong relationships with clients, colleagues and others central to the company’s business
  • Team player and experienced in management exposure
2

Responsibilities For Director of Marketing & Business Development Resume

  • Experience in business process development, set up, introduction and deployment
  • Be a strong advocate for Media Solutions interests and values, through every interaction throughout the organisation
  • Sales and project management experience required
  • Strong drive for execution excellence & KPI focus in all areas
  • Broad & deep experience across variety of therapeutic areas in key EMEA markets
3

Responsibilities For Assistant Director of Marketing & Business Development Resume

  • Conduct VOCs to define and prioritize new or improved services
  • Demonstrate high energy for the business and ability to energize others
  • Coordinate the tracking and updating of national business development database
  • Develop and maintain national SAG budget, including expense tracking for SAG Lead
  • Work with members of the BD team to ensure regional content, including bios and marketing descriptions, remain up-to-date
  • Lead the identification of new product development opportunities and support the existing product portfolio for G&G and FPO in all markets
4

Responsibilities For Marketing Business Development Manager Resume

  • Ensure that the organization is proficient on the product and technologies through the creation of support materials, product training, and customer visits
  • Approve A&P spending within the agreed budget
  • Benchmark performance to marketing plan and address any gaps in performance
  • Responsible for prospecting and delivery of SBV media, space, and sponsorship deals
  • Responsible for generating SBV SLIM lease agreements and Salesforce lease actions
  • Manage Gift Card program including reconciliation and collateral display
  • Maintain a visible presence with tenants by conducting daily walks throughout the center
  • Ensure all required training is completed and measure/monitor impact in desired areas
  • Responsible for definition and continuous refinement of the segments’ strategy
5

Responsibilities For Channel Marketing & Business Development Manager Resume

  • Collect and assess competitive positioning, provide recommendations in terms of product brand and price positioning, and ensure returns and brand equity are maximized
  • Demonstrate an ability to quickly absorb, interpret and disseminate technical information as it becomes available, and clearly communicating that data to our customers and sales people
  • Maximize product profitability through a fundamental understanding of product costs, market growth rates, legislation, competitive offering, and positioning, as well as the application of products in existing and new installations
  • Define the value proposition and multi-year go-to-market strategies, prioritize investments, conduct gap analyses on current vs. future states and market and competitor analyses
  • Develop and deliver effective sales and marketing presentations, education and support for the product/service line, including compelling training, seminars, demonstrations and other education that conveys technically complex material in an easy to understand way, while ensuring all materials and pricing are correct
  • Trains VFS related staff in the use of PM, and as ‘train the trainers’ in the dealerships and Volvo Group product companies
  • Self-motivated to work proactively on tasks
  • Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming,
6

Responsibilities For VP of Sales, Marketing & Business Development Resume

  • Maintain continuity of standards/policies and compliance with marketing’s corporate operating processes
  • Facilitates/monitors the development, execution and measurement process for all marketing plans for the Massachusetts offices. Ensures that plans are appropriately integrated across industry and geography and aligned with the firm’s strategic plan
  • Creates an environment of trust, teamwork and development through communication, coaching, mentoring; actively and visibly demonstrating athe values of the firm
  • Observe and analyse competitors’, suppliers’ and customers’ businesses; support the technical analyses of competitor products
  • Familiarize yourself with Blue Volt Online program/Jet Set Program
  • Build and maintain monthly reports of enrollments/completions by company and location
7

Responsibilities For Product Marketing & Business Development Resume

  • Initiate contact with territory representatives across Canada and gather the information required to create awareness and boost participation in Blue Volt Online program/Jet Set Program
  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
  • Work with external advertising agencies on marketing strategy, launches and communications with existing and prospective customers in the market place
  • Contribute to the development and refinement of the company’s vision and strategy
  • Market Research and Business Intelligence
8

Responsibilities For Marketing & Business Development Representative Resume

  • Gather , research and disseminate industry data, competitive and customer information, Sales Analysis, product profitability analysis, create and manage database of competitive brands and products, and lead product planning, launch and marketing initiatives
  • Planning and attendance of trade shows and events
  • Create sales and marketing contact as well as partner with sales in product training and demonstrations with current and prospective clients
  • Lead effort and evaluate outside market research providers
  • Work closely with sales team in terms of new business development strategy and execution
  • Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
  • Build strong relationships with the design team and clients
  • Develop strong relationships with tourism, hospitality and civic organizations and leverage those relationships to drive traffic and events to the center
9

Responsibilities For Marketing & Business Development Memory Products Resume

  • Acting independent and self-motivated
  • Being agile & organized
  • Assist the Guest Services Manager in driving the center’s gift card program
  • Development and oversee the Center’s strategic marketing plan and maximize efforts to drive traffic and sales to the center
  • Support the Senior Designers with the delivery of design work for key creative projects
  • Work on fast-turnaround projects where efficiency and precision is essential
  • Attend client briefings and contribute ideas on the best creative approach
  • Work within brand guidelines but push them to their limit
10

Responsibilities For Manager, Marketing & Business Development Resume

  • Manage workload and client expectations
  • Attend appropriate chamber and tourism meetings and network with other area business to generate cross market opportunities
  • Leverage outreach to build the Center’s reputation and brand identity and maximize the opportunity to drive traffic to the Center
  • Serve at the primary contact for Simon Brand Ventures activation/fulfillment at the center
  • Work with Premium Outlets Public Relations teams to drive Center publicity, including attending and developing media segments for area print and broadcast outlets
  • Monitor effectiveness of sales promotions.Recommend adjustments as necessary
  • Manage marketing budget items and ensure adequate inventory control over all marketing collateral including coupon books
  • Leverage relationships with store managers to ensure partnership in creating image and marketing opportunities in print and broadcast events

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