Marketing Account Manager Resume Sample

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Laurie Champlin
562 Gottlieb Viaduct,  Philadelphia, PA
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Work Experience


Marketing Account Manager
05/2015 - PRESENT
Boston, MA
  • Experience managing creative accounts within a corporate or agency environment
  • Strong business acumen with the ability to translate business goals into marketing, advertising and communication strategies and plans
  • Excellent communication, human relations, negotiation and strategic planning skills
  • Proven ability to guide teams in a marketing organization
  • A record of success in delivering creative, impactful marketing solutions with measureable outcomes
  • Thorough knowledge of brand, marketing, advertising and communication principles and practices in a multi-media environment, including thorough knowledge of both traditional and emerging media
  • Experience developing budgets and managing expenses
  • Establishes and cultivates primary relationships with strategic a business unit and other key stakeholders, and serves as a primary point of entry to the resources within Marketing. Understands business unit objectives, initiatives, products, markets, distributions and measures of success
  • Works collaboratively on a regular basis with business partners to assess and anticipate ongoing advertising and marketing needs
Account Manager Marketing
12/2009 - 03/2015
Dallas, TX
  • Remains current with new or changing methodologies and market trends affecting marketing communications, as well as changes in the insurance industry and enhancements in technology and communications media
  • Establishes and cultivates primary relationships with strategic a business unit and other key stakeholders, and serves as a point of entry for organizing marketing campaign development
  • Understands business unit objectives, initiatives, products, markets, distributions and measures of success
  • Experience managing creative accounts within a corporate or agency environment
  • Cooperate closely with Sales & Retail Teams, act as the key contact to the Account’s marketing team
  • Market Share in each market within Middle East and Africa
  • Market Sales vs Plan in each market within Middle East and Africa
  • Market Direct Category Contribution vs Plan
  • Cooperate with Sales & Retail Teams, act as the key contact to the Account’s marketing team
Digital Marketing Campaigns Account Manager
01/2004 - 11/2009
Philadelphia, PA
  • Market Share in each market within EM Central
  • Market Sales vs Plan in each market within EM Central
  • Report to clients once a week by email, once a month by phone to communicate account status and address any questions or concerns
  • Execute Internet marketing campaigns for each client, including conversion and ROI optimization
  • Demonstrate a thorough understanding of clients’ marketing needs from philosophies, targeted demos, geographies of scale and budgets
  • Ensuring that account tracking tools and reports are active
  • Proactively check and identify accounts that are likely to become a problem accounts
  • Execute with excellence the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out

Education


Ave Maria University
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills


  • Strong data analysis skills and demonstrated ability to evaluate performance of marketing initiatives
  • Strong excel, PowerPoint, benefits strategy and data analysis skills
  • Excellent verbal and written communication skills, with a focus on business acumen
  • Strong decision making skills: find solutions quickly and with confidence
  • Excellent analytical, negotiating and organizational skills
  • Strong time-management and project management skills: ability to multi-task, manage multiple timelines and work across functions
  • Good presentation, communication and interpersonal skills with the ability to articulate and deliver messages effectively

How to write Marketing Account Manager Resume

Marketing Account Manager role is responsible for design, marketing, presentation, organizational, software, analysis, database, retail, finance, training.
To write great resume for marketing account manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Account Manager Resume

The section contact information is important in your marketing account manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Account Manager Resume

The section work experience is an essential part of your marketing account manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing account manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing account manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Account Manager resume experience can include:

  • Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Experience of managing simultaneous accounts and prioritising accordingly
  • Proven management experience, including employee development and mentoring
  • An understanding of and experience working within the programmatic and media agencies
  • Experience in account/client management, specifically within an advertising, design, branded merchandise or marketing field
  • Tactfully guides clients in prioritizing programs and campaigns against resource constraints

Education on a Marketing Account Manager Resume

Make sure to make education a priority on your marketing account manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing account manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Account Manager Resume

When listing skills on your marketing account manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing account manager skills:

  • Proven self-starter skills and ability to work independently
  • Strong project management skills with a high attention to detail and ability to manage projects from concept to completion
  • Excellent verbal and written communication skills with a focus on business acumen
  • Have proven experience managing the development, creation, coordination and execution of strategic marketing/advertising campaigns across multiple disciplines
  • Demonstrated experience creating marketing and communications plans aligned to business objectives
  • Maturity – provide a good balance of risk taking and judgment; Able to operate independently of a large staff

List of Typical Experience For a Marketing Account Manager Resume

1

Experience For Account Manager Marketing Resume

  • Effectively communicating and educating channel partners on the benefits of the Ingram Micro cloud strategy
  • Managing marketing budgets, ability to demonstrate ROI on marketing investments
  • Preparing, communicating, and closing the deal on various sponsorship opportunities
  • Managing contributors and overseeing all work for accuracy, creativity, and completeness in meeting company, department and client objectives
  • Maintaining continuous improvement in self-research, learning and readiness
  • Working closely with the creative, digital, and sales teams to ensure consistent messaging and brand standards across channels
  • Serve as the key thought leader in developing and leading the strategic approach to new and existing accounts
  • Written and oral communications (including presenting); time management; securing vendor contracts; measurable execution and value realization
  • Managing production teams within a manufacturing, client, or agency environment
2

Experience For Manager, Key Account Marketing Resume

  • The Marketing Communications Manager reports to the Vice President, Marketing and is based in Cleveland, OH
  • Serves as liaison between assigned operating companies, brands, functional departments and the Marketing Department
  • Executive reporting, including analysis and recommendations based on key findings
  • Create and deploy internal messaging to arm our internal network with key messaging and proof points for key verticals
  • Drive Internal Marketing Global Content Services Organization business
  • Work directly with advertisers post-sale to establish business goals and KPI’s, develop campaign strategy and tactics, and gather all necessary assets and information for campaign launch
3

Experience For Digital Marketing Campaigns Account Manager Resume

  • Managing new product and service launches
  • Develop in-depth conversion metric tracking strategy primarily through Google Analytic goal creation, UTM’s, DSP conversion pixels, and call tracking
  • Builds productive working relationships with clients (customers as well as internal stakeholders)
  • Develop compelling strategies and creative briefs; communicate assignments to internal creative teams and external agency partners
  • Closely monitor campaign performance and proactively optimize campaigns in real-time to achieve client business goals and KPI’s
  • Works closely with key stakeholders (directly with customers and with Manheim sales leaders) to ensure alignment of strategic plans with stakeholder objectives and resources
4

Experience For Manager, Marketing Account Management Resume

  • Collaborates with consulting team and insights team to interpret market data (i.e., market trends, customer behavior, competitor intelligence, etc.), develop insights and make recommendations to internal and external clients in the form of actionable marketing strategies
  • Designs and deploys measurement and tracking tools to enhance campaign effectiveness (ROI) and provide visibility to customers
  • Brings focus to new opportunities for growth, particularly in online channels, working closely with Manheim Digital Marketplace team
  • Effectively translates marketing strategies into specific programs and campaigns tied to business objectives and supports the execution of account marketing plans across multiple auction locations and channels
  • Applies understanding of CRM marketing techniques to create programs
  • Leverages customer data and suite of CRM tools to develop target lists optimized against set of campaign criteria
  • Presents plans and proposals to various internal and external targets (internal departments, sales staff, commercial customers, etc.)
  • Manages co-op funds and workload to ensure projects are delivered on time and on budget
5

Experience For Manager, Account Marketing Resume

  • Collaborates with key internal teams to ensure strong execution of marketing programs, including field marketing, creative services, operations and brand marketing
  • Meets in-person with clients on a regular basis
  • Negotiate and influence with senior stakeholders
  • Earn and keep USHS Services clients’ respect and confidence as a trusted advisor bringing value to their business through a strong commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions
  • Ensure the highest level of professionalism is maintained on assigned work to meet and exceed the Services Client’s expectations
  • Reliable transportation to/from sales calls/contacts
  • Travel when directed and as needed for the position
6

Experience For Senior Marketing Account Manager Resume

  • Foster a positive and mutually supportive working environment, in order to provide the best possible client service and Producer support. Service the needs of our insured’s with professionalism, positive attitude, and promptness
  • Coordinate with local client marketing representatives to ensure campaigns are successfully launched and meet client’s goals
  • Proficient in Microsoft Office (including advance PowerPoint presentation creation)
  • Proactively troubleshooting author tour issues
  • Assist with the development of marketing programs
  • Technical expertise in Property, General Liability, Workers' Comp, Umbrella and specialty coverages
7

Experience For Senior Account Manager, POS Marketing Resume

  • Experience on all aspects of internal/external campaign development including strategy, creative (advertising, digital, video, collateral), production and measurement
  • Desire at least 5 years of experience in account management or project management, preferably within a marketing agency environment
  • MS Word, Excel, PPT; working knowledge of AtTask
  • Develop unique marketing strategies to ensure consistent lead generation
  • Provides project management services on Marketing Department deliverables for internal and external customers
  • Pulls content, copywriting, digital and graphic design services together to create the communications materials and deliverables for internal customers
  • Influential and persuasive in selling ideas and concepts
  • Manage high volume project scope in a fast paced creative environment
  • Execute the co-branding of SNI-initiated Key Account and partner initiated marketing activity (on platform, online, new products, cross channel spots, print, etc.)
8

Experience For Manager Account Marketing Resume

  • Manage assigned corporate accounts to ensure retention of business
  • Serves as a liaison between assigned brands, functional departments and the creative team
  • Create, implement and oversee communication programs that effectively describe and promote the organization and its products and services, including graphics, brochures, company or product fact sheets, logos, or other promotional materials
  • Manages the research and development of content for publication in multiple media (direct marketing, sales literature, tradeshows, web, social media, advertising, etc.)
  • Oversees the preparation of presentations and speeches geared toward multiple audiences
9

Experience For Control State Multicultural Marketing Key Account Manager Resume

  • Writes, proofreads and edits copy for communications documents
  • Assures materials are developed within company brand standards
  • Oversee project management efforts for your client’s campaigns: building out creative calendars, routing and reviewing efforts along the campaign, ensuring all efforts are on-track, discussing roadblocks, and presenting new work
  • Develop creative briefs on par with agency and client/product marketing standards for all projects that have an existing campaign strategy
  • Partner with the design, content marketing and digital marketing teams to deliver innovative, high quality work on strategy and within budget and timing parameters. Offer some copywriting and copyediting support for minor efforts, once messaging is finalized
  • Ensure that all projects meet deadlines and creative expectations by coordinating collaboration across the agency’s teams from campaign conception (account planning) to copywriting and creative (Content Marketing and Design) and multimedia and sales presentation development teams
10

Experience For Mortgage Marketing Account Manager Resume

  • Builds and maintains a solid relationship with product marketing clients to prioritize projects and make recommendations with the intent of building client business and/or meeting deadlines
  • Keep up to date on best practices – creating engaging email, landing pages, forms, testing strategies
  • Participate in quarterly and annual planning process; participate in quarterly planning and resource allocation calendars
  • In collaboration with stakeholders, develop program ideas, tactics and testing strategies
  • In-depth knowledge of the business unit’s products, services and goals

List of Typical Skills For a Marketing Account Manager Resume

1

Skills For Account Manager Marketing Resume

  • Prior experience in the field of marketing or marketing services support, digital marketing and social media
  • Position requires strong Performance Marketing experience and understanding
  • Demonstrated experience creating and driving strategic initiative
  • Computer skills: MS Word, Excel, PowerPoint, design software such as InDesign
  • Prepare and present clear and concise client-ready presentations and write documents effectively for executive level audiences
2

Skills For Manager, Key Account Marketing Resume

  • Build and maintain strong relationships with internal and external stakeholders to promote efficient processes, effective execution, and client satisfaction
  • Measuring the effectiveness and evaluating ROI of campaigns and channels
  • Business experience in Engagement Consulting, Management Consulting, Marketing, Advertising or Benefits Consulting
  • Marketing experience working in related areas as such as creative agency account management, digital marketing, and/or lead generation
  • Excellent understanding of new marketing tactics both online, social media, web, as well as traditional marketing
3

Skills For Digital Marketing Campaigns Account Manager Resume

  • Solid understanding of key trends in marketing analytics, marketing measurement approaches and changes over time
  • Be experienced in working with advertising agencies and internal creative teams to source media, develop advertisement creative and deploy tactics
  • Experience managing and coordinating multiple strategy projects across internal teams and client relationships
  • Digital marketing or digital commerce/interactive experience
  • Good knowledge of multichannel marketing mix
  • Experience of building successful relationships both internally and externally
  • Strong grasp of the overall digital marketing ecosystem and the role that programmatic plays within it
  • Strong understanding of creative processes and techniques
  • Proactively lead creative teams and business partners in the development of effective marketing programs and associated materials
4

Skills For Manager, Marketing Account Management Resume

  • Manage and prioritize multiple assignments according to business imperatives and resource demands; communicate action items to individuals and teams
  • Experience working in a cross-functional, matrix organization; ability to build relationships internally as well as with outside vendors to drive results
  • Experience in a related field
  • Stay highly organized, pay attention to detail and prioritize projects and work through distractions in a fast-paced environment
  • Direct client interfacing experience
  • Strong level of verbal and written communication abilities
  • Account Management experience in an agency, in-house agency or creative/brand management environment
  • Majority of experience marketing in the business-to-business segment
  • Federal Industry experience required
5

Skills For Manager, Account Marketing Resume

  • Serve as an industry leader through demonstrated innovation and expertise
  • Ales experience with track record of sales success
  • Professional marketing experience
  • Project management experience working with cross-functional teams
  • Experience in account management relationships with strategic business partners
  • Digital Campaign Management and Operations experience
  • Programmatic experience desired
  • Experience working in a sales or marketing role
  • Experience with marketing where sales were a primary goal
6

Skills For Senior Marketing Account Manager Resume

  • Demonstrated ability to stay organized in an extremely fast-paced environment
  • Experience with health insurance sector desired, specifically related to Medicare
  • Recognizing digital Marketing industry trends and making recommendations to manager based on findings
  • Identifying and qualifying leads generated from marketing efforts, PR reach outs, and media kit request
  • Managing the print and digital advertising revenue tracking log from the time a client verbally agrees to advertise to when their material is received
  • Developing, maintaining, and strengthening relationships with accounts
  • Marketing account lead for an industry portfolio of select accounts, focusing on local marketing and market development for portfolio
  • Developing and executing marketing campaigns, events and programs
  • Drafting proposals and creating contacts accurately in a timely manner
7

Skills For Senior Account Manager, POS Marketing Resume

  • Organizing materials and schedules for multiple conferences throughout the year, including Winter Institute, Regional Shows, and Book Expo America
  • Attending conferences and marketing meetings as needed
  • Managing additional account marketing projects as needed
  • Developing and maintaining relationships with clients and vendors
  • Consulting with business developers and regional sales directors on marketing strategies/plans
  • Understanding of Ad servers and DSP/SSP technology
  • Communicating between the sales department and various publicity departments
  • Collaborating between sales reps and bookstores, festivals and libraries in order to solicit author tours
8

Skills For Manager Account Marketing Resume

  • Arranging visits between bookseller partners and members of the sales and publicity teams
  • Managing first-edition club process
  • Tracking and revision of the AMEP process calendar with assigned countries
  • Creating website content
  • Preparing press releases
9

Skills For Control State Multicultural Marketing Key Account Manager Resume

  • Marketing Program Development & Execution
  • In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)
  • Coordinate marketing projects for internal clients and serve as the liaison between them and internal marketing teams (creative, copywriting, data, web, etc.)
  • Understands marketing automation and marketing content strategies and how to integrate and execute within program marketing plans
  • Show proficiency to gathering business information, formulating and disseminating the results
  • Prepare for, present in and actively participate in weekly Key Account Sales meeting, serving as the “voice of marketing”
  • Closely manage key Analytics customer relationships, providing consultative value-added training on new Analytics features and products
  • Produce in-depth wrap-up reports, including detailed analysis that drives marketing recommendations for subsequent fiscal year
  • Research market segmentation to drive lead generation and campaigns for qualifying and onboarding new service providers
10

Skills For Mortgage Marketing Account Manager Resume

  • Travel up to 15% of the time making trips to client and Bb locations
  • Knowledge of lead generation/lead tracking software
  • Together with account manager team and assigned internal clients, collaboratively coordinate and establish marketing strategy and calendars
  • Development and delivery of Account Marketing Plans and trade mktg support packages
  • Ensure all customers are fully leveraging the Flurry platform to deliver business value
  • 33%Project manage a wide variety of marketing and media projects

List of Typical Responsibilities For a Marketing Account Manager Resume

1

Responsibilities For Account Manager Marketing Resume

  • Demonstrated understanding of the IT market, including distribution channels, Ingram Micro’s role in the channel, and competitor information
  • Ongoing management and annual update of existing product marketing materials
  • Preparing and presenting inspiring Microsoft Powerpoint presentations
  • Creating compelling promotions and incentives for our channel partners
  • Collaborating with our sales teams, our marketing teams, our finance teams, and various contacts at Microsoft Corporation
2

Responsibilities For Manager, Key Account Marketing Resume

  • Tracking ROI on various marketing initiatives
  • Scheduling regular training sessions for our sales teams
  • Collaborating with channel partners’ executive and sales teams
  • Leverage current and new communication channels including social media to engage audiences, address barriers and boost product consideration and quoting
  • Articles for donor newsletters and publications including Impact, Milestones, and other print and online/email newsletters (adhering to AP style)
3

Responsibilities For Digital Marketing Campaigns Account Manager Resume

  • Position yourself as a key client advisor by establishing and maintaining substantial and influential relationships with key client stakeholders
  • Build and maintain relationships with partners and potential partners nationwide, while also working closely with internal teams
  • Partner with internal marketing teams for development and deployment of campaign assets to plan (time and budget). Track and report on performance metrics
  • Develop and be accountable for execution of specialized marketing project plans and steps to ensure they support new sales objectives
  • Establish working relationships with key individuals from the relevant business sectors within Blue Shield
4

Responsibilities For Manager, Marketing Account Management Resume

  • Responsible for project management of marketing initiatives and special projects (e.g. sponsorships, proposals, development of account level
  • Develop and execute marketing and communications plans and strategies to increase shipper awareness and engagement with C.H. Robinson
  • Work with members of the production and design staff to design and order day-of event materials, including name tags, note pads, chocolates, etc
  • Coordinate with the creative team to develop promotional materials used in prospecting
  • Analyze client marketing goals and develop needs-based solutions to achieve them
  • Deliver high-quality, strategically sound, and thoroughly planned marketing campaigns with measurable sales impact that reflect business needs and acumen
  • Interview internal and external stakeholders to understand needs and develop talking points and key messages
5

Responsibilities For Manager, Account Marketing Resume

  • Travel up to 10% of the time making trips to client and Bb locations
  • Provide guidance around demand generation strategies and tactics in collaboration with business stakeholders
  • Understand the big picture and how individual campaigns roll-up and support larger integrated programs
  • Cascade nationally developed messaging and campaigns to the account level, create custom relationship enhancement programs and increase brand awareness in an assigned portfolio of priority accounts
  • Onboard and optimize publishers hosting lead generation advertisements; onboard and optimize lead buyers
  • Provide regular report to all partners (both publishers and advertisers) about their performance, as well as internal reports
6

Responsibilities For Senior Marketing Account Manager Resume

  • Lead development and execution of strategic, multi-channel, campaigns that drive product sales and membership growth, primarily targeting B2B segments with some B2C segments
  • Create promotional, educational and operational online tools that support the customer journey through a complex sales process
  • Innovate and project-manage strategic programs to support key growth initiatives (including product launch) by collaborating in cross-functional teams to map market needs to product design features
  • Participate in budget management. Ensure projects are managed within budgets and on time
  • Manage opportunities, review of sales pipeline, and track financial metrics and reports on account team activity and progress against goals
  • Build and maintain strong relationships with cross-functional teams both internally and externally to align marketing strategies and foster efficient processes, effective execution and client satisfaction
7

Responsibilities For Senior Account Manager, POS Marketing Resume

  • Lead marketing and communications initiatives targeted to the shipper audience including: integrated campaigns, collateral, videos, website content, messaging/positioning, testimonials, case studies, social media, etc
  • Lead, develop and manage marketing plans and strategy in collaboration with business leaders including: project briefs, marketing communications plans, creative process and direction, setting/meeting deadlines and providing status updates and reports
  • Collaborate with the Marketing department and internal divisions to assure appropriate language, branding and overall messaging
  • Deliver high-quality, strategically-sound and thoroughly-planned marketing campaigns with measurable sales impact to drive lead generation
  • Establish and measure marketing project performance and ROI through goal setting, project updates, status reports and ongoing evaluation of results to internal stakeholders
8

Responsibilities For Manager Account Marketing Resume

  • Develop a high level of expertise and depth of knowledge on relevant topics/categories and possess the ability to educate sales executives and account managers on content and/or sources of information available to them
  • Manage the review cycle of sales content and approval process facilitated through fostering relationships with subject matter experts (SMEs) at every level of the organization
  • Write, edit and proofread client focused content for use in business reviews & presentations, including responses to requests for information
  • Create, develop, and support unique ways to deliver external messages and content to our commercial network internally
  • Self-starter with the ability to collaborate in a team-oriented environment
  • Develop marketing strategies and plans that help Business Units and fundraising events reach target audiences, meet and exceed their revenue/participation goals, and attract new donors
9

Responsibilities For Control State Multicultural Marketing Key Account Manager Resume

  • Serve as Development Communications main account contact with assigned Business Unit leaders and staff, as well as physicians and donors: Carry out the strategic planning and analysis, concepting, and copywriting; and oversee creative execution and production for all marketing collateral from concept through completion
  • Collaborate as a strategic partner with assigned Business Units to ensure marketing tactics meet goals
  • Collaborate with Development Communications (graphic design, photography, production) and Online Marketing (digital, website, email, and social media) colleagues to develop effective creative strategies and execute marketing projects on time and on budget
  • Research, write, and edit a variety of documents to support the needs of the Division of Development & the Jimmy Fund. Specific writing and marketing assignments include, but are not limited to
  • Articles for donor newsletters and publications that include Impact, Milestones, and other print and online/email newsletters (adhering to AP style)
10

Responsibilities For Mortgage Marketing Account Manager Resume

  • Marketing collateral (brochures, flyers, banners, postcards, fact-sheets, etc.), advertising copy (print, broadcast, radio, online, out-of-home, social media), website copy, email blasts, e-newsletters, etc
  • Event copy, including invitations, program books, and other marketing needs
  • Summaries of scientific research for lay donor and staff audiences
  • Serve as Development Communications main account contact with assigned business unit directors and staff, as well as physicians and donors: Carry out strategic planning and analysis, concepting, and copywriting; and oversee creative execution and production for all marketing collateral from concept through completion
  • Collaborate with Online Marketing and Development Communications colleagues (graphic design, photography, and print and online production staff) to develop effective creative strategies and execute marketing projects on time and on budget

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